“Stories constitute the single most powerful weapon in a leader’s arsenal,” says Dr. Howard Gardner of Harvard University. It underscores the importance of using storytelling as a leadership tool that spans real estate business owners like us. Because human beings are hardwired for stories, leaders who tell great stories are able to inspire and develop a deeper connection with employees and lead more effectively.Our episode today with one of the world’s leading experts on organizational storytelling, Paul Smith, kicks off our 3-part series on the effectiveness of storytelling in leading businesses to success. Paul shares that leaders who can tell good stories have a powerful advantage over others. He tells us how to use storytelling to our benefit and enumerates the top ten stories that leaders must learn to become effective for organizational and business success. Want to become a better leader? Listen now and start the path toward inspiring and compelling storytelling. Key Points From This Episode: Paul introduces himself and tells the story of how he became an expert in storytelling. Why is storytelling important in business?Why should leaders learn how to tell stories?Paul discusses the top ten types of stories that leaders must learn how to tell to set the direction of the organization and to serve as guidelines in performing leadership roles. Tips on how a leader should communicate the stories to target audiences.Paul gives an example of how to tell a story.Paul’s contact information.Tweetables:“I, slowly but surely, recognized that storytelling was an important skill to have if I wanted to be an effective leader.”“Storytelling is timeless, it seems to always work and always will.”“Stories literally help people remember things better so if you want people to remember your messages as a leader, stories are a great way to get them to do that.After interviewing thousands of entrepreneurs, one truth is clear: business success means little if it costs your marriage, family, or faith.I'm now hosting the Courageous Men podcast for men who want to lead well at home and at work. I'm looking for five men to walk closely with who want to lead well at home and work.  Email me at whitney@whitneysewell.com and tell me why you should be one of the five. whitneysewell.com  VISIT OUR WEBSITEhttps://lifebridgecapital.com/Here are ways you can work with us here at Life Bridge Capital:⚡️START INVESTING TODAY: If you think that real estate syndication may be right for you, contact us today to learn more about our current investment opportunities: https://lifebridgecapital.com/investwithlbc⚡️Watch on YouTube: https://www.youtube.com/@TheRealEstateSyndicationShow📝 JOIN THE DISCUSSIONhttps://www.facebook.com/groups/realestatesyndication➡️ FOLLOW UShttps://twitter.com/whitney_sewell https://www.instagram.com/whitneysewell/ https://www.linkedin.com/in/whitney-sewell/ ⭐ Be Our Guest!We are continuously working hard to help our listeners with their journey to real estate syndication. If you think you can add value in any way to our listeners who are in commercial real estate, then we’d love to have you over. Apply here: https://lifebridgecapital.com/join-our-podcast/