In this conversation, Ari Block interviews Ben Gioia, author and book coach, about the power of influence and building authority. Ben emphasizes the importance of serving others and understanding their needs before creating a product or service. He also discusses the value of trust and how it can be cultivated through genuine interactions. Ben shares his personal journey of self-discovery and how it led him to help others write and publish books. He provides insights into his efficient book writing process and the importance of meditation in improving one's life.Keywordsinfluence, authority, serving others, trust, book writing, self-discovery, meditationTakeawaysBuilding authority is important for influencing others to say yes to us.Listening to and serving others is key to understanding their needs and creating valuable products or services.Trust is crucial in building lasting relationships and generating positive experiences.Avoid using scare tactics or manipulative strategies to influence others.Negativity bias can be overcome by focusing on positive and authentic storytelling.Personalization and empathy are effective methods for connecting with others and sharing meaningful stories.Meditation is a powerful tool for improving focus, awareness, and overall well-being.TitlesThe Power of Trust and Genuine InteractionsBuilding Authority and Influence Through ServiceSound Bites"When somebody sees us as an authority, it's easier for them to say yes to change their lives.""How can you serve? How can you help first and foremost?""Good stuff cultivates trust and trust helps people say yes to us." ★ Support this podcast on Patreon ★