The conversation revolves around the technical difficulties of live streaming on various social media platforms and the power of storytelling. The guest, Karen Eber, shares her personal story of having two different colored eyes and how it became a superpower for her in social interactions. She also tells a story about a friend who dropped her phone down an elevator shaft and the unexpected solution to retrieve it. The host, Ari Block, asks questions about using storytelling to develop a culture and the frequency and construction of stories. In this part of the conversation, Karen Eber discusses the importance of understanding the audience when telling a story. She emphasizes the need to consider the audience's emotions, desired actions, and mindset in order to create a story that resonates with them. She also highlights the importance of adjusting the story for different audiences, such as children or security guards. Ari Block then challenges Karen to tell a story using her storytelling tips, and she shares a personal story about her son overcoming bullying. The conversation also touches on the role of storytelling in professional environments, particularly when presenting data. Karen explains that storytelling can help ground people in the data and create a shared understanding. The conversation concludes with Karen sharing her experience of giving a TED talk and the lessons she learned from it.Keywordslive streaming, social media, technical difficulties, storytelling, personal story, superpower, elevator shaft, phone, culture, frequency, construction, storytelling, audience, emotions, mindset, adjusting, personal story, bullying, professional environments, data presentation, TED talkTakeawaysLive streaming on multiple social media platforms can be challenging and require technical troubleshooting.Personal stories can be powerful tools for connection and engagement.The frequency and construction of stories should be tailored to the audience and the desired impact.Stories should be relevant, meaningful, and well-structured to effectively convey messages and values.Leaders can use storytelling to make people feel seen and valued, regardless of their role in the organization. Consider the audience's emotions, desired actions, and mindset when telling a story.Adjust the story for different audiences to make it relatable and relevant.Storytelling can be effective in professional environments, particularly when presenting data.Ground people in the data by telling a story that creates a shared understanding.Vulnerability and authenticity can make a story more relatable and impactful.TitlesUsing Storytelling to Develop a CultureThe Unexpected Solution to a Dropped Phone Adapting Stories for Different AudiencesStorytelling in Professional EnvironmentsSound Bites"I have two different color eyes and it's my favorite thing about myself.""My eyes did give me this superpower of being able to use storytelling to create connection in the most artificial of circumstances.""She walks in the elevator and goes to press the button, and her phone just falls right out of her hands.""What do I want this audience to feel internally?""Adjust the story for different audiences to make it relatable and relevant.""Storytelling grounds people in the data and creates a shared understanding." ★ Support this podcast on Patreon ★