Every kind of business has its own mission. But a company or syndication with a mission that goes beyond the financial gain is rare nowadays. Whitney Sewell talked about that in one of our episodes, “How Having a Mission Bigger than Yourself can Help You Scale”. Go check it out if you haven’t yet! But for this episode, he speaks about how your mission is connected to another key component in scaling your business and that is loyalty.Loyalty behind your brand is essential if you want to rise quickly to the top. It’s a strong foundation to build upon. Once you’ve established that loyalty from your investors or clients, it will not be so difficult to scale. It gives you confidence to aim for the highest because you have a solid foundation of trust from the people that truly matter in your business – your spouse, family, team and investors! Tune in as Whitney explains how mission and loyalty are interrelated and where to begin in building loyalty behind your brand.