Property management is about people. In today's episode, Michael Feldman will speak on identifying, acquiring, and retaining talent. Michael is the Co-founder and CEO of Choice New York Companies; which provides an array of 3rd Party Real Estate Services such as Property Management, Building Staffing, and Residential Brokerage on medium and large-scale buildings in New York City.Michael lived in Los Angeles for a few years. He was in the movie business, behind the camera, doing location scout, location managing on major films mostly for Sony. There he met some of the wealthiest people and one of them was in the parking lot business. When he lost his job in 2008, he ventured into property management. He started the business with no experience in the field, knew no one in the industry, no client, no prospective clients, and no business plan. But today, they have 300 employees, 250 clients, and 17,000 residents in the toughest but perhaps the best market for Property Management in the country, New York City.Key Points from This EpisodeWhy and how did Michael get into property management?What did their growth look like at the beginning?Michael talks about an employee who was "in the wrong seat" but went from floundering to flourishing when he moved her.Michael speaks on the things that were helpful to him in identifying, acquiring, and retaining talent.What is the biggest component of hiring the best people?What are the specific traits that he looks for when recruiting people?At what point did he bring on an in-house recruiter?What's the number one thing that has contributed to his success?Tweetables:"To be candid, I've never loved real estate, but I love running a business and I'm passionate about being successful. And I think if you're passionate about being successful, that's where the perseverance comes from because otherwise, it's tough." [00:07:31]"Sooner or lateAfter interviewing thousands of entrepreneurs, one truth is clear: business success means little if it costs your marriage, family, or faith.I'm now hosting the Courageous Men podcast for men who want to lead well at home and at work. I'm looking for five men to walk closely with who want to lead well at home and work.  Email me at whitney@whitneysewell.com and tell me why you should be one of the five. whitneysewell.com  VISIT OUR WEBSITEhttps://lifebridgecapital.com/Here are ways you can work with us here at Life Bridge Capital:⚡️START INVESTING TODAY: If you think that real estate syndication may be right for you, contact us today to learn more about our current investment opportunities: https://lifebridgecapital.com/investwithlbc⚡️Watch on YouTube: https://www.youtube.com/@TheRealEstateSyndicationShow📝 JOIN THE DISCUSSIONhttps://www.facebook.com/groups/realestatesyndication➡️ FOLLOW UShttps://twitter.com/whitney_sewell https://www.instagram.com/whitneysewell/ https://www.linkedin.com/in/whitney-sewell/ ⭐ Be Our Guest!We are continuously working hard to help our listeners with their journey to real estate syndication. If you think you can add value in any way to our listeners who are in commercial real estate, then we’d love to have you over. Apply here: https://lifebridgecapital.com/join-our-podcast/