Advertising does not come cheap, no matter what medium you use. It is definitely important for you to reach new customers or clients, and reach the right people who will need your services. For real estate investor Dean Booty who manages two self-storage facilities in the UK, he knows that customer care goes a long way.In this episode, Dean shares how he turns his customers into walking, talking billboards. He emphasizes the importance of word of mouth and how it helped his business to grow. He says one should understand your customer more because it sets your business up. He also talks about several programs they implement in his company such as referral programs for their customers and staff retention program for his employees. He also elaborates on their revenue management system and how he was able to make his business pandemic-resilient. Listen now and find out how you can improve your revenue by putting your customer and staff on your priority list.