Fitness Business Podcast: Leadership, Innovation, and Profit

Justin Tamsett

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Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique...

Injecting Fun and Engagement into Your Fitness Business: Jared Orton, Savannah Bananas and Richard Toutounji: Episode 539

Are you a gym owner, fitness entrepreneur, or wellness professional looking to inject some serious fun and engagement into your business? In this episode, host JT Tamsett and guests dive  deep into the secrets of creating a customer-centric experience that keeps people coming back for more. Drawing inspiration from the wildly successful Savannah Bananas baseball team and social media marketing guru Richard Toutounji, this episode provides actionable insights on how to make your fitness studio, h

Mar 20, • 39:48

Are You Affirming Your Female Leaders? Strategies for Success and Storytelling Marketing: Mel Tempest, Allison Flatley and Danielle Krischik: Episode 538

As a leader, are you doing everything you can to elevate women in leadership? This episode of the Fitness Business Podcast features insights from global female leaders Mel Tempest and Allison Flatley on elevating women in leadership and ownership roles within the fitness industry. The discussion covers current trends, the importance of empowering women to share their stories, and the need for supportive policies and professional development. The episode also highlights the power of storytelling

Mar 6, • 39:42

Rebuild Your Personal Training Program and Improve Member Retention: Richard Boyd and Bob Esquerre: Episode 537

Fitness business owners and gym leaders, are you struggling to revive your personal training department? This episode of the Fitness Business Podcast dives deep into the current state of personal training in gyms with experts Richard Boyd and Bob Esquerre, who bring over 20 years of experience. Discover actionable strategies to relaunch or launch a thriving PT program, moving past COVID-era challenges. Learn how to adapt to the modern, educated gym member, measure success beyond revenue, and cul

Feb 20, • 51:36

Building a Thriving Group Fitness Team, and Risk Management Strategies: Ingrid Knight-Cohee: Episode 536

Buckle up for an electrifying episode of the Fitness Business podcast featuring Ingrid Knight-Cohee, the 2024 IDEA Fitness Leader of the Year, who is revolutionizing group fitness with her groundbreaking MSINGI™ program. This isn't just another episode—it's a masterclass in transforming group fitness from an expense line to a profit center, packed with insider strategies for fitness leaders looking to innovate, engage members, and combat the growing epidemic of loneliness. Knight's unique Afroce

Feb 6, • 37:15

Building a Community Brand, Time Management and Equipment Layout Strategies: Zach Colman: Episode 535

Do you have a “me” or a “we” fitness business? Zach Colman reveals the transformative concept of building a community brand in the fitness industry. He explains that a community brand is more than just a platform—it's an evolution from a personal brand to a collective ecosystem of shared values and experiences. Coleman emphasizes that modern fitness businesses must move beyond transactional interactions, recognizing that people now crave genuine connections and meaningful experiences. By focusin

Jan 23, • 40:11

Navigating the Strength Training Boom, Enhancing Customer Service, and Innovative Marketing Strategies: Episode 534

With a staggering 181% increase in strength equipment usage between 2012 and 2022, as reported by Track My Gym, strength training has become the hottest trend in the fitness industry. In the first episode of the new season of the Fitness Business Podcast, host Justin Tamsett explores this trend with key expert Paul Byrne, as well as explores other key strategies with industry experts Jennifer Poljacik, David Steele, and Lauren Becker. The episode covers enhancing leadership, driving innovation,

Jan 9, • 43:08

The Rise of Recovery Spaces in Gyms: What You Need to Know: Episode 533

The recovery industry in fitness is experiencing rapid growth, with experts projecting it to be worth over $90 billion globally by 2027. This episode of the Fitness Business Podcast explores the rising trends in recovery, focusing on popular modalities such as cold plunge therapy and percussive therapy. The discussion highlights how recovery has evolved from being primarily for professional athletes to becoming a mainstream interest for everyday fitness enthusiasts. Factors driving this trend in

Nov 28, 2024 • 47:13

Use Improv to Enhance Sales Skills and Build Stronger Client Relationships (with Eric Tepper and Mary DeMichele): Episode 532

Want to boost your fitness business's sales and communication skills? Think outside the box! Improv is no longer just a drama term; it’s a unique strategy that can help you have conversations with better results. By incorporating improv techniques into your sales and service training, you can enhance active listening, build rapport, and handle objections with confidence. By mastering the art of "Yes, And," your team will become more adaptable, creative, and effective in every interaction. Key Ta

Nov 14, 2024 • 45:02

How to Use AI to Streamline Fitness Business Operations and Boost Profits (with Dr Ted Vickey): Episode 531

Are you not sure if AI is right for your fitness business? This episode is a deep-dive into how your business could be using AI to streamline your operations, personalise the client experience, and ultimately improve business efficiency. Host Justin Tamsett speaks with Dr Ted Vickey, a fitness technology strategist, to discuss how AI tools like ChatGPT can help improve your gym or studio. You’ll learn real-life applications and how personal trainers, gym owners and managers are taking advantage

Oct 31, 2024 • 43:42

Improve Member Retention with Podcast Marketing (with Jamie Kennedy): Episode 530

Are you looking for a unique and effective way to market your gym, attract new members and retain members and staff? Podcasting is the answer. In this episode, we chat with podcast producer Jamie Kennedy, exploring how gyms can leverage podcasts to build community, increase member and staff retention, and position themselves as thought leaders in the fitness industry. Key Takeaways: - Podcasting is a powerful storytelling tool. Use it to share your gym's story, highlight member success stories,

Oct 17, 2024 • 39:13

Shaping the Future and Lobbying for Change in the Fitness Industry: Episode 529

As a gym owner, you're constantly striving to grow your business and provide the best possible experience for your members. But did you know that joining a national fitness association can significantly impact your bottom line, including member and staff retention? Key Takeaways: - The importance of advocacy: Discover how industry associations are lobbying governments to create favourable policies for gyms. - The benefits of joining an association: Learn about the resources and support available

Oct 3, 2024 • 54:23

How to Improve Fitness Business Profitability, Lead Generation and Retention: Episode 528

Fitness Business Podcast is back! Version 3.0 kicks off with an episode to knock your (gym) socks off. Are you struggling to increase your fitness business's bottom line? This episode of the Fitness Business Podcast reveals five proven strategies that can help you boost profits and take your business to the next level. Key Takeaways: - Maximize lead generation and boost retention. Discover how to audit your sales system and capture more leads to increase revenue, as well as learn effective strat

Sep 19, 2024 • 32:45

Welcome to the Fitness Business Podcast.

Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. With

Sep 6, 2024 • 1:12

527 Navigating the Blue Ocean: The Power of Endings and Other Business Lessons with JT Tamsett

The Fitness Business Podcast is ending after 8 years and 527 shows, but we are leaving you with a thought-provoking episode.  There is no easy business, and the fitness business certainly can present its challenges. But fortunately, our industry is filled with industry leaders willing to share their knowledge and advice. Today's episode is filled with exactly that.   Our guest is JT Tamsett, a business expert with extensive experience in the fitness industry. JT's work with Rex Roundtables and A

Nov 16, 2023 • 23:28

526 The Value Proposition for Connected Fitness with Echelon Fitness

Lou Lentine believes connected fitness is here to stay, as it offers convenience and affordability for people who may not have time to go to the gym. Echelon Fitness is constantly innovating and has several new products launching, including treadmills, ellipticals, a stair climber, and partnerships with Disney and Advent Health.  Summary: Join Sarah Pellegrino as she speaks with Lou Lentine, the founder and CEO of Echelon Fitness, who shares his background and story behind this global company.

Oct 27, 2023 • 27:23

525 Tim Keightley: Lessons of a Fitness LIFEtime "Live It Fully Everyday"

The passion that fills today's episode is inspiring. Tim Keightley has dedicated his professional career to making a difference in the fitness industry. His journey is incredible and worth a listen as he shares what he has learned along the way. From his time in the British Royal Marines to his leadership roles in fitness clubs, Tim provides valuable insights on fortitude, leadership, and building successful businesses. Tim Keightley is a veteran in the fitness industry with over 25 years of exp

Oct 24, 2023 • 34:33

524 Mastering the Art of Selling Personal Training with Anthony Amen

Learn how to take your personal training business to new heights with Anthony Amen, the owner and visionary behind Redefine Fitness in New York.   Anthony shares his expertise in selling personal training. He emphasizes the importance of knowing how to sell to help more people and make a difference in their lives. He discusses the steps to take before starting the sales process, including creating a welcoming and clean gym environment, making a personal connection with potential clients, and of

Oct 17, 2023 • 37:46

Terry Blachek: How to Build a Dream Team for Your Fitness Business

Terry Blachek, CEO and owner of Austin Fitness Group, LLC, which operates 133 Orangetheory studios across Texas, Arizona, and Kansas, shares his insights on building a dream team and cultivating a successful and productive work environment.  Terry Blachek is a seasoned leader and entrepreneur with extensive experience in the fitness industry. He has successfully launched and managed multiple fitness businesses, and is known for his expertise in building dream teams. Terry is also the host of the

Oct 10, 2023 • 25:22

522 The ChatGPT Revolution & Simplifying Your Life with Donna McGeorge

Donna McGeorge joins the Fitness Business podcast to discuss the power of ChatGPT (also known as Charlie) in improving productivity. ChatGPT is a language model that can generate written content based on a vast amount of data it has been trained on. Donna explains that ChatGPT can be a valuable tool for fitness business owners in various aspects of their work, such as writing social media posts, marketing materials, and website copy. She emphasizes the importance of approaching ChatGPT with curi

Oct 3, 2023 • 26:02

521 The Value Proposition for Going Global with FIT Summit

Join Sarah Pellegrino as she speaks with Ross Campbell, CEO of FIT Summit, all the way in Singapore for September’s Value Proposition episode. FIT Summit is a global, business network for the health, fitness and wellness industry, with a focus on the Asia-Pacific market. FIT manages many business networks and events and produces exclusive business content, all while promoting the industry globally. When attending a FIT Summit, attendees can expect to see large scale operators representing severa

Sep 28, 2023 • 12:17

520 4 Step Process for Handling Customer Complaints with Hank Ebeling

Hank Ebeling is the founder and owner of H4 Training. He is passionate about helping small businesses transform their customer service and elevate their customers' experience. Hank is the author of the book "Crushing the Competition with Service" and has created an online course called "Superhero Service Super Profits" to help businesses deliver outstanding service consistently. He joins us to discuss his four-step process for handling customer complaints. The process includes acknowledging the

Sep 26, 2023 • 32:21

519 Mastering the Instagram Algorithm with Joanne Hernon

Discover the secrets to mastering the Instagram algorithm and boosting your business! Tune in to the latest episode of the Fitness Business podcast to learn from social media maven Joanne Hernan. Joanne Hernan has over 17 years of experience working with Instagram and other social media platforms. She is known for her expertise in mastering the Instagram algorithm and creating authentic and engaging content. Summary: Joanne Hernan joins the Fitness Business podcast to discuss how to master the I

Sep 19, 2023 • 29:15

518 Thinking Ahead Roundtable: The Prospects of AI, AR and VR and the Potential Impact on the Fitness Industry

Jason Stolwell leads a roundtable discussion with three expert guests on the prospects of artificial intelligence (AI), artificial reality (AR), and virtual reality (VR) in the fitness industry. The guests discuss the potential impact of these technologies and where fitness businesses should make strategic capital investments in the next three to five years. They also explore the integration of cryptocurrencies into the fitness industry and the role of a Chief Technology Officer (CTO) in navigat

Sep 12, 2023 • 46:14

517 Chad Bryant: 30 Days to Make a New Employee Soar

Are you struggling to find highly engaged employees for your fitness business? Discover the key to building a high-performance team in your fitness business. Learn how to identify and attract the right candidates from workplace culture expert Chad Bryant.  Chad Bryant, owner of CWB Workplace Culture Consulting Company and Fitness Director at Raintree Athletic Club, joins Dori to discuss the importance of the first 30 days in cultivating an authentic relationship with new hires. He emphasizes the

Sep 5, 2023 • 23:32

516 Will Guidara: Unreasonable Hospitality in the Fitness Industry

Hospitality isn't just for restaurants. Learn how to create unforgettable experiences for your customers and build loyalty in your fitness business.  Will Guidara, author of "Unreasonable Hospitality" and former co-owner of Eleven Madison Park, shares his insights on hospitality and how it can be applied to the fitness industry. He emphasizes the importance of giving people more than they expect and creating memorable experiences. Being present and listening to customers is key, as well as perso

Aug 29, 2023 • 31:05

515 The Value Proposition for the Fitness Industry Suppliers Association

Join Sarah Pellegrino as she speaks with Sal Pellegrino & Chris Torggler on the history of the Fitness Industry Suppliers Association, how they connect great products with great people, upcoming events, and their visions for a successful 2024 & beyond! Join Sal Pellegrino and Chris Torggler on The Value Proposition for the Fitness Industry Suppliers Association to hear about the history of FISA, how FISA lives out their mission to connect great products with even better people, and how the team

Aug 24, 2023 • 21:59

514 Brick by Brick: Steps to a Successful Fitness Business with Landon Burningham

Landon Burningham, a multi-fitness club owner, joins the Fitness Business Podcast to discuss the importance of mastering the fundamentals of business. Landon's fitness business success has come from mastering the fundamentals with constancy, and using these fundamentals to build a deep rooted foundation that can weather the ebbs and flows of business. In this episode, Landon reviews the steps taken to lay each brick of success in your fitness business. Check out the show notes page: https://fitn

Aug 22, 2023 • 34:54

513 Sydnie and Zack Whitmer: CycleBar Owners Make Money from Theme Based Classes

Looking for a great way to pick up some surplus income plus improve retention while picking up some new members? Take a listen to how Sydnie and Zack Whitmer have successfully perfected fee-based theme classes and off-site classes. The numbers don't lie, and they have been crushing it out of the park. Wait until you hear about their journey, and more importantly their ideas on how your club can be as successful!  Don't Miss Our Show Notes!  https://fitnessbusinesspodcast.com/513

Aug 15, 2023 • 31:26

512 Current Fitness Industry Challenges with JT

Elevate your fitness business with industry guru Justin Tamsett! Get ready for explosive insights, trends, and strategies to dominate the game.  In this show, you'll hear about: Getting the right people by being an employer of choice Power of social media, not sales media We are still a sales business, but we can be better Sharpen the soft skills of communication Knowing the data and the actions that impact that data No more using the pandemic as an excuse Read full show notes here: https://fi

Aug 8, 2023 • 27:15

511 Podcasting to Grow Your Business with Kelly Smith

Build your credibility and authority in your fitness niche with podcasting. Kelly Smith, the host of the "Mindful in Minutes" podcast, shares her insights on how podcasting can help build credibility and authority in your fitness business. Learn how to create a deeper connection, through podcasting, that will directly have a positive effect on your business. Kelly Smith is the host of the chart-topping podcast "Mindful in Minutes." She started the podcast over five years ago to connect with her

Aug 1, 2023 • 25:37

510 Nikki Rausch: Successful Strategies for Relationship Sales

Are you ready to make more money? By listening to today's podcast, you will learn what to say and how to say it to up level your influence and income. The small tips in this episode are guaranteed to change your sales approach.  Get contact information and more show notes here: https://fitnessbusinesspodcast.com/510 Nikki Rausch is the CEO of Sales Maven and a sales expert who helps entrepreneurs and business owners transform their sales process. She is known for her unique approach to selling,

Jul 25, 2023 • 28:25

509 The Value Proposition for Igniting Your Passion

Join Sarah Pellegrino as she speaks with Mel Tempest, 20+ year fitness business operator and organizer of the Ignite Fitness Business Event taking place September 14, 2023! Hear what’s unique about this Australian event and why YOU need to attend!  Show Summary: Calling all Melbourne fitness business professionals – are you ready for the Ignite Fitness Business Event taking place on Thursday, September 14, 2023? Think speed dating meets fitness industry roundtable, networking event. This persona

Jul 20, 2023 • 12:33

508 Steph Tuss: Holding Your Team Accountable: Creating a Culture of Accountability in Your Business

Steph Tuss, CEO of Life Is Now, joins the Fitness Business Podcast to discuss the importance of accountability in teams. She emphasizes the need for a clear vision communicated to the team, as well as agreed-upon measures of success. Tuss believes accountability should be a collaborative process, with leaders supporting their team members in achieving their goals. She also highlights the importance of fostering a culture of psychological safety, where team members feel comfortable sharing ideas

Jul 18, 2023 • 31:10

507 The Latest Design Trends for Gyms with Rudy Fabiano

How have you prepared your facility's design to meet changing user expectations? According to today's guest, more dedicated space for recovery, member entrance and lobby areas are just a few of the top trends in club renovations. This episode is like a free design consultation from Rudiy Fabiano one of the top club designers in the industry. Listen carefully for some DIY projects that you can start tomorrow! Full show notes:  https://fitnessbusinesspodcast.com/507

Jul 11, 2023 • 47:49

506 Gender in the Gym: Women's Approach to Health and Fitness

Attention gym owners! Are you truly aware of women's distinct desires and preferences regarding fitness and wellness? Extensive research indicates their needs often differ from men in the same age group. As a gym owner, unlocking the obstacles that prevent women from joining your establishment will open up a vast untapped market. Discover invaluable insights on women's health and fitness requirements from Murphy Research, based on reliable data. SHOW NOTES:  https://fitnessbusinesspodcast.com/50

Jul 4, 2023 • 39:49

505: The Future of Fitness Is In Exercise Modification

Natalie Carey is a fitness expert who believes that exercise modification and inclusivity for all bodies is the key to financial success in the fitness industry. In this episode of the Fitness Business podcast, Natalie shares her insights on how to incorporate exercise modification into your business model. Natalie discusses the importance of exercise modification for inclusiveness and how it can benefit personal trainers and big box clubs. She provides tips on how to incorporate exercise modifi

Jun 27, 2023 • 23:06

504: John Briggs: Avoiding Burnout in the Workplace

Today, you'll feel refreshed as you learn how to prevent workplace burnout by creating a healthy environment, not only for your employees, but also for yourself. Listen along as our industry expert, John Briggs, author and founder of InciteTax gives advice on how to get energized while increasing productivity.  Show notes: https://fitnessbusinesspodcast.com/504

Jun 20, 2023 • 34:48

503 Thinking Ahead: Moving the Fitness Industry Through Education and Advocacy

In this interview, Chris Craytor discusses the Phit Act, which allows individuals to use their health savings accounts or flexible spending accounts for fitness-related expenses. He explains the importance of the Phit Act for promoting physical activity, and the challenges in getting it passed in Congress. Chris also shares his insights on the fitness industry and the evolving role of technology in engaging members. Additionally, he discusses the topic of integrating the fitness industry with th

Jun 13, 2023 • 32:12

502 Gender in the Gym: Men's Approach to Fitness and Health

Dr. Sarah Marion is a fitness industry expert with a new study titled "Gender in the Gym." In this two-part series, she discusses the research findings for men and women. In this episode, she delivers the research findings for men, which include the fitness barriers for men, the fitness habits of men, and what men are looking for in a fitness facility. Overview Dr. Sarah Marion's research findings for men are based on data pulled from Murphy research. The research uncovered the fitness barriers

Jun 6, 2023 • 29:58

501 Wellness Programs for Revenue, Retention, and Results with Lindsay Vastola

Looking for a way to improve your revenue? Offering a signature wellness program may be the perfect addition to your list of services. Lindsay Vastola delivers an episode filled with amazing advice on how your signature wellness program will result in revenue, retention and most importantly success! Lindsay Vastola is the founder of MOMENTUM 365, a lifestyle coaching program for women. She serves the fitness industry through her Fitness Leadership Academy, providing professional development educ

May 29, 2023 • 33:53

500 Hapana: The Inspiring Journey of a Fitness Platform's Transformation

Jarron Aizen is the founder and CEO of Hapana, a studio and club management software company that helps automate operations, increase revenue, and nurture client relations. Recently, Hapana underwent a re-branding process, transforming the company from One Fit Stop to Hapana. Jarron recounts the journey of this transformation, noting that it wasn't supposed to be a complete re-branding at first, but simply a refresh of the One Fit Stop brand. Hapana originally began their journey working with pe

May 25, 2023 • 29:20

499 Hosting and Planning Fitness Retreats with Lauren George

Ever think about organizing a fitness retreat?  Lauren George provides the key components needed to organize, host and successfully market an amazing fitness adventure with your friends, members or clients. Fitness retreats are a perfect way to help your participants re-establish their healthy habits, love for fitness, and most importantly, return feeling refreshed.  Lauren George has over 15 years experience in the fitness industry. She has created multiple fitness formats and educational works

May 23, 2023 • 37:03

498 Body Language to Be Camera and Stage Ready with Sharlene Lynch

Body language is the nonverbal signals used to communicate.  In a professional setting like an interview, the way you carry yourself tells the interviewer a lot about your personality. Sharlene Lynch is a Body Language expert with over 30 years experience in coaching and psychology. Sharlene is a regular on the speaking circuit and is obsessed with finding and bringing out the best in people, so they find their confidence and certainty.  Show Notes:  https://fitnessbusinesspodcast.com/498

May 16, 2023 • 37:10

497 What's Happening At CrossFit With New CEO Don Faul

Don Faul, the CEO of CrossFit, is passionate about harnessing the power of community for fitness. In this interview, JT talks with Don about the hugely popular CrossFit Games, which are so beloved among fans, and what he plans to bring to the table as CrossFit's newest leader.  CrossFit delivers a top-tier fitness experience for all loyal devotees. It's rooted in building meaningful connections and celebrating solidarity during intense physical challenges.  Since we launched The Fitness Business

May 9, 2023 • 47:58

496 Music Licensing Laws All Fit Pros MUST Know with Denise Imbesi

Music licensing has been a barrier that many fitness professionals have had to navigate. But with all the music laws, it’s hard to ensure you are following the rules, so you don’t not end up in music infringement jail. We sought out the best in the industry to update you on the guidelines, so you can continue to inspire your classes through musical connection.   To help you navigate these muddy waters, we brought on industry expert Denise Imbesi to explain the current rules around music licensin

May 2, 2023 • 30:00

495 Stay Ahead of the Competition with Bodymapp's Revolutionary 3D Body Scanning App

Dipra Ray, the co-founder and CEO of Bodymapp, a 3D body scanning company, is on the cutting edge to revolutionize how people monitor their health and fitness in the comfort of their own home. We go in-depth with Dipra on how he co-founded Bodymapp with two high school friends from his native New Zealand, and why he and WE believe Bodymapp's mobile 3D body scanning app is perfect for your fitness club or boutique.  What you'll learn: How does Bodymapp improve member experience? What Sets the Mo

Apr 27, 2023 • 17:16

494 Cut Out the Guesswork: Strategies to Avoid Random Acts of Marketing with Debbie Oster

R.A.M. (random acts of marketing) is a catchy phrase Debbie Oster warns all marketing directors to steer clear from. It's easy to throw ideas out there and hope that one of them sticks, but this form of marketing is setting your business up for failure. In this episode, Debbie guides you to success by preaching how important it is to have a marketing strategy.

Apr 25, 2023 • 28:59

493 Recapping the Highlights of IHRSA 2023 with Allison Flatley

Did you attend IHRSA 2023 or miss this year’s conference? Well,  don’t worry, because Allison Flatley and I will recap the highlights of the biggest trade shows this industry has to offer.  Listen along as we share a few ah ha moments and a few laughs today laughs on the Fitness Business Podcast.  Full show notes and transcript: https://fitnessbusinesspodcast.com/493 Please visit our sponsor: https://bodymapp.co/partner

Apr 18, 2023 • 44:41

492 Brad Ritter: Build Your Personal Grit for Fitness Business Success!

When Brad Ritter hit a crossroads in life, he knew drastic action was needed. He decided to take the plunge into Kokoro Camp - a boot camp-style training inspired by Navy Seal Hell Week and known as the toughest civilian experience around. After graduating in 2015, he wanted to use his newfound resilience to help others gain control over their lives and get unstuck forevermore. He created School of Grit.  Learn how to build mental toughness and grit in your personal and professional life. Learn

Apr 11, 2023 • 34:39

491 Anne Mahlum: Boutique Fitness Forecast & Trends for 2023

Staying ahead of the curve is a must for any fitness boutique business, and Anne Mahlum knows how to navigate these waters better than anyone. As an entrepreneur and philanthropist, she's able to look into the future of this ever-changing industry, so you can keep your plan up-to-date with the latest trends. Don't miss out on her expert advice that will ensure your business stays 'new' and 'fresh', all while creating an environment of success around it! For the last two years, online training ha

Apr 4, 2023 • 31:07

490 Building Community For Fitness Business Success with Cameron Falloon

Cameron Falloon is a success story for gym and fitness businesses everywhere. Through his own experiences, he has learned that building a strong community and focused use of technology are the keys to longevity. He speaks from experience. After creating an online fitness tribe gathering around his brand with regular challenges, sociable activities and the latest in tech, he has seen first-hand how it can drive growth - enabling him to take his business to the top of its game. If you want to hear

Mar 28, 2023 • 30:24

489 How to Get Your Emails Opened with Jay Schwedelson

Unlock the secrets to email success! Jay Schwedelson can show you all the hottest ways to get your members excited about engaging with your campaigns. With so many emails in our daily lives, it's important that yours stands out - which is why adding a few special characters here and there could skyrocket open rates by 20-40%. Invest 30 minutes today for rewarding returns tomorrow: maximize clicks on your messages now! Full show notes:  https://fitnessbusinesspodcast.com/489

Mar 21, 2023 • 39:13

488 Reena Vokoun: Women Leading the Fitness Industry

This episode celebrates female fitness professionals who are blazing a trail towards progress! Reena Vokoun, CEO & Founder of Passion Fit, LLC ignites an inspirational spark with her words, encouraging female warriors to make their mark in the fitness industry. She passionately speaks of gender equity and highlights how essential it is for women to be represented in this field. In an ever-changing landscape, gender equity remains a pressing issue in the workplace. To bolster health and wellbeing

Mar 14, 2023 • 30:46

487 Thinking Ahead: Building Your Employer Brand

The average job applicant looks at 16 job opportunities in every job search. The workplace has changed, and it's not going back to the way it was. Richard Hadden, co-author of the Contented Cows Leadership book series, explores the benefits of building an employer brand for recruiting and retaining top talent in the post-pandemic workplace. Learn how to put your company's best foot forward to convince them that working for you will be the best decision. The only way to solve the labor shortage i

Mar 7, 2023 • 30:22

486 How to Use Video to Tell Your Story with Mason Bendewald

Mason Bendewald has helped build top fitness companies and coached trainers to become on-camera fitness stars. If you can spark imagination with the foundations of a well-told story, you will get people to turn their heads in your direction, instead of yawning and ignoring you. So how do you do that? This episode will teach you step by step to become the best video storyteller! Read show notes here:  https://fitnessbusinesspodcast.com/486

Feb 28, 2023 • 43:07

485 ISSA Announces Exciting New Certifications, Acquisitions, & Recruitment Solutions

ISSA has seen rapid growth in recent months, launching new certifications and acquiring new ventures. They offer three custom health coaching programs, launched the Yoga 200 program, the only full online yoga course approved by the Yoga Alliance, and recently acquired the Functional Aging Institute and Revolution Running. Additionally, they have a joint venture agreement with Train Fitness, offering over 50 specializations, and are providing recruitment solutions to help students find careers

Feb 24, 2023 • 20:52

484 Jenn Kuehn: What is Happening with Group Fitness

Calling all group fitness instructors...this episode is the state of the union address for Group Fitness! Jenn delivers the latest trends in group fitness, as well as the current industry benchmarks around group fitness participation. It's a fun episode, but isn't that one of the secret ingredients that makes group fitness so special? Full show notes and transcript:  https://fitnessbusinesspodcast.com/484

Feb 21, 2023 • 41:14

483 Current Affairs in the Fitness Industry with Anthony Vennare from Fitt Insider

Welcome to the Industry Current Affairs show by the Fitness Business Podcast. Our guest is Anthony Vennare, cofounder of Fitt Insider and Fitt Capital.  Anthony has his finger on the pulse of the industry, and we'll hear what he sees and hears from industry statistics to perspectives on industry development. Anthony is a lifelong athlete, strength coach, and former United States Marine. He now works at the intersection of technology, venture capital, and health and fitness. What You'll Learn: S

Feb 14, 2023 • 35:19

482 The Value Proposition for Being a WARRIOR

Are you a fitness business operator whose group fitness schedule could use a little refresh? Are you a fitness business operator still recovering financially from the pandemic? If you answered yes to one or both of those questions, you have come to the right place – WARRIOR could be just the ‘edgy’ programming to help your health club reinvent itself! Join Sarah Pellegrino as she speaks with Ellen de Werd, Owner of WARRIOR Rhythm, Strength, Kids, and Combat to hear how you can incorporate this u

Feb 9, 2023 • 39:21

481 Mindy Weinstein: The Power of Scarcity in Marketing

What makes us buy the things we do? What triggers the fear of missing out, also known as FOMO. These are real questions that marketing directors in the fitness industry need to ask themselves. Our guest, Mindy Weinstein, is here to answer those questions and many more. Stay tuned for an enlightening episode about scarcity marketing. Mindy Weinstein, PhD, was named one of the top women in digital marketing globally. She is founder of the digital marketing firm Market MindShift.  Get full show no

Feb 7, 2023 • 29:31

480 Eric Tepper: The Telephone: The Gateway to Persuasive Sales Conversations

Looking for a refresher when it comes to sales calls? Eric Tepper, the founder of Sales Architect, is here to remind us that the phone should be used as a gateway to persuasive sales conversations, as he believes fitness sales staff have strayed away from the basic sales conversations. Grab your sales team and listen! For show notes visit: https://fitnessbusinesspodcast.com/480

Jan 31, 2023 • 33:07

479 Master the Chemistry of Change with Cassandra Worthy

After a $5 billion company acquisition, Cassandra Worthy, frustrated and stressed, almost quit her job.  Just another top talent voluntarily resigning during a significant organizational change. Instead, she woke up one day and decided to view those feelings as a signal that she was sitting in a moment of opportunity.  Cassandra Worthy is here to preach about cultivating a mindset and shifting your perspective, so you can ensure your organization has the tools to grow through change. She discuss

Jan 24, 2023 • 27:57

478 How to Build a Brand with Personality with Debbie O'Connor

Why is it that some brands and logos seem to hit our 5 senses stronger than other brands? In today's episode, Brand Strategist and Brand Magic author, Debbie O'Connor, shares steps to update your brand so it oozes personality, speaks to your members, and truly represents who you are.

Jan 17, 2023 • 31:10

477 Jamie Van Cuyk - Finding and Selecting the Right People to Join Your Team

Across the globe, there is a labor shortage, and gym owners compete not only with other gyms for quality staff, but also other industries. Today, we dedicate an entire episode on helping our FBP Family find and select the right people to join your team!

Jan 10, 2023 • 39:28

476 Larry Levine: Selling From the Heart

Sales expert Larry Levine was fired from his corporate job at 50 years old. Then...he started a movement.  Attention sales leaders, sales people and sales managers. Think about what it would mean to you and your business growth if you led with heart and empathy, when it came to sales.  Author Larry Levine encourages us to repair and rebuild the trust that is sorely lacking in this industry. Have your sales team listen and then meet up for a coffee discussion. It's a perfect team bonding session

Jan 3, 2023 • 32:32

475 The Value Proposition for Pledging Physical Activity

Our country is suffering from an inactivity crisis, and the Physical Activity Alliance has identified a brilliant way to bring awareness to this issue. Join Sarah Pellegrino as she speaks with Graham Melstrand, President of the Physical Activity Alliance (PAA). We'll be talking about our country's inactivity crisis, and PAA's call to action called the "The CEO Pledge for Physical Activity". , which aims to help leaders create a culture of physical fitness.  He will share ideas that leaders can e

Dec 22, 2022 • 24:00

474 Abby Marks Beale: Speed Reading Skills 101

Abby Marks Beale spent her adolescence, college years, and 3 years in the business world hating to read. Then, she got a job that completely transformed her attitude towards reading. Dori chats with speed reading expert Abby Marks Beale. Abby has taught thousands to build reading confidence and competence for over 30 years.  She shares some simple, yet powerful strategies to read faster and talks about the impact that speed reading has on comprehension.

Dec 20, 2022 • 30:57

473 Thinking Ahead: Grow your Professional Network through the Power of Connections

One mentorship transformed him from an introvert with dyslexia to a master connector and changed his life forever. Steve Spiro, host of the LinkedIn Live show Master Connector, is on the show today. He is an inspirational speaker and professional development expert. Steve shares unique strategies and tactics to grow a strong professional network.  He also shares how to be your most authentic self, and how to build more meaningful connections and collaboration. Connect with Steve: https://10000ca

Dec 13, 2022 • 30:24

472 Generations in the Gym: Baby Boomers with Dr. Sarah Marion

As we wrap up our Generations in the Gym series, Dr. Sarah Marion is here for our final segment on the Baby Boomers.  Dr. Marion shares some insights on what baby boomers are looking for in a fitness program, and how to best reach them. Learn tips for attracting boomers into fitness facilities that will help make the gym more appealing and accessible to seniors. This episode will give you the information needed to ensure your marketing and programming is attractive for the members of this genera

Dec 6, 2022 • 33:22

471 Stripped-Down Content Marketing for Success with John Egan

Are you looking for secrets to content marketing? John Egan, author of The Stripped-Down Guide to Content Marketing, brings infectious energy to this episode on content marketing. John has a fun, but intriguing approach to what works and what doesn't, when it comes to content marketing. John will guide and navigate you to marketing success.

Nov 29, 2022 • 30:34

470 Your Email List Adds Value to Your Business with Corey Hiben

In today's episode, learn how your email list can add value to your business, and what's the most common mistake when composing an email. Email marketing has been around for a while, so this is the perfect episode to refresh your practices. Come along with Corey Hiben for the next 30 mins to put some spice into your email marketing campaign.

Nov 22, 2022 • 33:18

469 The Value Proposition for Managing Risk in Your Fitness Business

Join Sarah Pellegrino as she speaks with Ken Reinig and Rick Mayo about liabilities in the fitness industry today, ways in which Reinig Risk Management can help protect your fitness business and train your staff, and recommendations on how to best manage your fitness business in 2023!

Nov 17, 2022 • 36:09

468 Battlefield Leadership for Your Fitness Business with Jim Czupil

Jim Czupil from Battlefield Leadership delivers a superb episode. Jim is the Senior Business Facilitator for Battlefield Leadership, and he talks about this amazing program that you and your team can experience together.  Jim stresses the importance of your "hallway reputation." That means you need to be intentional and mindful of your hallway reputation, because Jim will tell you that the importance isn't what you think, the importance is what your team thinks of you. Seeking out your blind spo

Nov 15, 2022 • 32:23

467 Current Affairs in The Fitness Industry with Kaumil Gajrawala

We launch a new segment called "Industry Current Affairs" with Kaumil Gajrawala from Credit Suisse. In a report Kaumil released in June 2021, it was forecast that the wellness economy – including fitness - could grow 7.1% annually from 2018 to 2024, with many sub-segments growing quite a bit faster. Over part of that time, we’ve had a pandemic, inflation, labour shortages, world leaders turnover, and even the media telling us there is an impending recession.  Find out what Kaumil thinks of our i

Nov 8, 2022 • 41:05

466 Generations in the Gym Series: Generation X with Dr. Sarah Marion

This episode is designed to help you strategize your 2023 budget to attract Generation X to your club. This generation has the money for a membership, but time is a barrier. Convenience is top of their list when considering joining a gym. Find out what else is important to this generation when it comes to their approach to fitness! It has been fascinating to compare the generations side by side and see the difference in wants and needs from Generation Z to the Millenials to Generation X. There a

Nov 1, 2022 • 38:47

465 The Benefits of REX Roundtables for Fitness Business Owners with Justin Tamsett

Are you passionate about growing and achieving dramatically better results in your fitness business? If so, REX Roundtables is what you need to help you achieve your goals. Join me, Dori Nugent, as I interview REX chairperson Justin Tamsett to discuss the benefits of Rex Roundtables in this episode of The Fitness Business Podcast.

Oct 27, 2022 • 27:11

464 The Power of 1% with Danielle Hayden

Just in time for your budget planning season! Danielle loves to crush numbers, and she is here to give her expert advice on how to improve your profits by tweaking each of your profit centers by 1%. Also in this episode, Danielle dissects the 7 drivers in business: Price, Volume, Direct Labor Costs, Operating Expenses, Accounts Receivables, Inventory and Accounts Payable. So if you are looking to improve your profits...hit the play button!

Oct 25, 2022 • 32:49

463 The Value Proposition for Staying InTouch: Anytime, Anywhere

Join Sarah Pellegrino as she speaks with Mary Milkie, InTouch Sales & Customer Success Leader. Learn how InTouch’s lead generation platform helps operators capture leads, automate follow up, track staff performance, and support the new member throughout their entire journey!

Oct 20, 2022 • 26:30

462 Become the Ultimate Client Transformation Expert with Paul Meldrum

Paul Meldrum stops by the Fitness Business Podcast to drop a few powerful tips on how to become the best possible trainer for your clients' wants and needs. Getting your clients to use a food journal is vital, and learning how to approach your training depending on your clients level is a great place to start. Stop what you are doing, grab a notebook, because I guarantee you will take away a few key points from today's episode.

Oct 18, 2022 • 31:06

461 Managing Through the Ugly: How to Deal with the Hard Changes with Ben Ludwig

Ben Ludwig is a returning guest on The Fitness Business Podcast. In today's episode, Ben takes on the topic of leadership and managing your team through the ugly. Leading your team through changes and challenges can be stressful and frustrating for a leader.  Ben's calm and natural way to lead offers inspiration, hope and positivity to those leading the way for their teams.  Take 30 mins and give yourself a boost of optimism!

Oct 11, 2022 • 35:04

460 Generations in the Gym Series: Millennials with Dr. Sarah Marion

The fitness needs of Millennials are different than Generation Z or Generation X, according to Dr. Sarah Marion. Take a listen as she explains exactly what they are looking for and what isn't on the top of the list for them. Make sure your marketing is on point for this generation, sit down, relax and take a few notes! There are lots of potential new members in this generation!

Oct 4, 2022 • 42:22

459 Personal Training Recruiting Trends and Solutions with Johnny August from ISSA

For gym operators, finding qualified trainers in today’s market is challenging. On the flip side, personal trainers are having a hard time finding jobs. Today’s episode will speak to both of those issues. Johnny August from ISSA delivers beneficial information on personal trainer recruiting trends and solutions. If you are a gym operator, learn tips on how to find and retain qualified talent. If you are a personal trainer, learn the value of arming yourself with several certifications.

Sep 29, 2022 • 20:46

458 Enhancing Your Group Fitness Experience with Vanessa Leone

Let's talk Group Fitness! In today's episode, Vanessa covers group fitness topics such as programming, using group fitness to promote small group training, the importance of a great experience for retention, and introducing an instructor assessment to your group fitness team. Vanessa does a wonderful job at capturing a fresh, updated vision of group fitness. Take a listen and see for yourself!

Sep 27, 2022 • 33:37

457 Partner Update with Jarron Aizen from Hapana

We caught up with Jarron Aizen, CEO and Founder of Hapana. If you are looking for a software company that focuses on marketing automation, nurturing the members journey, and digital content as a marketing tool, this is the episode for you.

Sep 22, 2022 • 21:34

456 Developing Sales Leaders: How You Show Up Matters with Brian Weaver

“How you show up matters”, according to today’s guest Brian Weaver. Showing up to work with the right mindset will not only set you up for success, but will also trickle down to your sales team. And speaking of success, Relationshipping Wednesday will take your employee and member engagement to new heights! Listen to Brian’s advice on how to implement this into your monthly schedule.

Sep 20, 2022 • 31:01

455 Thinking Ahead: Improving Workplace Culture by Injecting a Little Humor

Laugh your way through this Thinking Ahead episode. Michael Kerr delivers not only a humorous episode, but also one that we can all relate to. Your attitude towards your job has a huge impact on your happiness. If you sit in a leadership position at your workplace, Michael will deliver some tips to ensure your employees are happy! Take 30 mins to make your life and your employees' lives brighter!

Sep 13, 2022 • 35:52

454 Generations in the Gym Series: Gen Z with Dr. Sarah Marion

Welcome to the first of four episodes that unleash what each generation is looking for in a fitness facility, according to Murphy Research. Join Dr. Sarah Marion as she gives us the rundown on each generation, starting with Generation Z. The findings are quite interesting and will definitely help you market and design your programs to tailor to each generation's wants and needs.

Sep 6, 2022 • 42:47

453 Andrea Bell: Global Health & Fitness Alliance Global Economic Impact Report 2022

The Global Health & Fitness Alliance just released its Deloitte Report, and the findings are fascinating. This first ever report examined the economic and socioeconomic impact of the global health and fitness industry. We invited Andrea Bell, Chair of the GHFA, to highlight key findings of the 64-page report.

Aug 30, 2022 • 27:15

452 The Value Proposition for Creating Health and Changing Lives

Join Sarah Pellegrino as she speaks with Brad Thorpe, Inventor of the Isophit, to learn about this safer, more effective, and more efficient workout. We cover the benefits of isometric training, how to partner with Isophit, and which Isophit model is the best fit for your business!

Aug 25, 2022 • 26:25

451 7 Things Elite Trainers Should Know How to Do with Michael Hughes

Attention personal trainers and PT departments, this episode is for you! Michael Hughes, Functional Movement Specialist and CEO of Gymnazo EDU, is here to help you improve your fitness business and your skill set. Michael has 7 skills that have helped him become successful, and he wants to share them with you. Grab a seat, a pen, a note pad, and follow along.

Aug 23, 2022 • 30:45

450 How to Effectively Recruit, Hire, And Retain with Aaron Moore

Finding and keeping the best talent is a hot topic in the fitness industry. Do you need ideas to keep your employees from running off to the competition? Our industry expert will share some fresh and unique ideas on how to hire and retain the best employees. Our expert doesn’t believe it is any harder to find employees, it’s just different!

Aug 16, 2022 • 30:35

449 Tips for Creating Professional Photos with Your Smartphone with Collette Evans

Join Chantal Brodrick on sadly, her last show with the Fitness Business Podcast. Keen to take pics like a pro? Take a listen for some great tips from Collette on snapping pics using your smartphone, along with some terrific recommendations on social media content creation and planning.  Join co-host Chantal Brodrick for this special educational intensive episode! Sadly, this will be Chantal’s last show with the Fitness Business Podcast. Chantal joined the podcast 7 years ago, as the weekly host,

Aug 9, 2022 • 34:22

448 Sharpen Your Brand So Your Consumers Trust You with Naomi Gee

According to brand strategist and designer Naomi Gee, branding is like a tapestry. There are multiple facets that need to come together.  1) A clear message and 2) Strategic design. Weave them together, and it will be impactful. I don’t know about you, but that statement has peaked my interest. Tune in for more great information about making your brand on point!

Aug 2, 2022 • 29:17

447 Myzone Partner Update with Mike Leveque

Join me as I catch up with our podcast partner, Myzone. Mike Leveque, Group COO of Myzone, gives us the inside scoop on everything new with Myzone. Learn about exciting new products, a new mobile app platform, new app integrations, and more.  But first, we talk IHRSA 2022 swag, some surprising data revealed during a recent exercise location study, and Myzone's decision to continue to deliver free live gym classes.  Learn more about Myzone at https://myzone.org  You can also find The Fitness Busi

Jul 28, 2022 • 19:42

446 Building a Ready to Buy Community Around Your In-Club Programs with Kelly Coulter

Looking for new and fresh ideas on how to not only build your online community, but to keep it? Today's episode will answer those questions. Kelly Coulter, Founder and President of Fit Pros Connect, shares her expert advice on how to build your online program and the return you can expect.

Jul 26, 2022 • 27:38

445 The Value Proposition for Building a Solid Foundation

Join Sarah Pellegrino as she speaks with Allison Porter from Ecore. You’ll hear how Ecore uses reclaimed materials to create unique performance surfaces, how they manufacture in the US and supply globally, and how their incredible team will act as a design resource throughout the entire construction and installation process.

Jul 21, 2022 • 24:11

444 The Technology Ecosystem for Your Fitness Business with Kevin McHugh

Technology isn't just for the tech geeks, it's for your staff and particularly for your members. With the right software and technology, you will have the tools to know exactly what your members want, as well as what they don't want. This episode will help you run towards technology, not away from it.

Jul 19, 2022 • 32:56

443 Creating Your Virtual Fitness Studio with Sunshinekelly Moore

Personal Trainers and Group X instructors scurried to virtual fitness studios when COVID-19 hit and gyms closed their doors. They navigated the waters to quickly build an online platform for their faithful followers and clients.  Today's podcast, with Sunshinekelly Moore, is filled with insight on how to keep your virtual fitness studio fresh and updated for continued success. SPECIAL OFFER FOR #FBPFAMILY Confidence on Camera Mini-Course Use the code: fittech (for complimentary entry) Click Here

Jul 12, 2022 • 33:17

442 4 Steps to Getting Published and Featured in Media with James Patrick

There’s no better way to expand your fitness business brand than to get published. Media outlets are looking for people to tell their story, but they won’t chase you. YOU need to go to them and pitch the VALUE that you will bring to their listeners or audience.  James Patrick, founder of FITposium, shares advice on how to be successful when pitching yourself to media outlets and podcast hosts.

Jul 5, 2022 • 36:35

441 Building a Powerful Fitness Brand

Lisa Haggis is a business expert, brand strategist and founder of Realize Your Brand. According to Lisa, your brand is the way you give people a reason to choose you. Therefore, if you only have surface level marketing, your members won’t stay. I’d say that is a powerful statement.  This episode is filled with a lot of powerful information that your business needs to hear.

Jun 28, 2022 • 26:41

440 The Value Proposition for Educating, Empowering and Inspiring Fit Pros Globally

Join Sarah Pellegrino as she speaks with Amy Boone Thompson, the NEW Owner & CEO of IDEA Health & Fitness Association, about her vision for the association, what to expect at this years’ IDEA World Convention, and how they are working hard to provide continuing education to fitness professionals globally! “If there’s something you really want, you have to put that out into the universe. I asked for this opportunity and made it a reality.” - Amy Boone Thompson REGISTER FOR IDEA WORLD CONVENTION L

Jun 23, 2022 • 25:22

439 Team Building the Whole Staff Can Enjoy

Could you use a morale booster among your team or staff? Have you thought about conducting a team building exercise? Before you do...listen today’s episode for all the do’s and don’t when planning a team building activity. Our guest today is Matt May. He will set you up for success and make you look like a hero to your team.

Jun 21, 2022 • 38:34

438 Using KPIs to Smash Growth Targets with Laura Tolhoek

Whether you love KPIs or despise them, you have to admit they are a vital measuring tool to your business. Approached with the right attitude, they can explain how to get the success out of your business that you are looking for. Join us today to listen to HR expert Laura Tolhoek's advice on how to introduce KPIs to your team and how to use them to smash growth targets.

Jun 14, 2022 • 31:29

437 Managing Both Your Margin and Your Mission with Don Doyle

In today's Thinking Ahead show, Jason Stowell sat down with Don Doyle, SVP of HealthPlex Associate. Don is a seasoned veteran of the health and wellness industry and has been involved in club operations for over 20 years.  We sit down to discuss managing your members' visit, as well as addressing the economic challenges to both our margin and our missions.

Jun 7, 2022 • 41:37

436 How to Build A Fitness Business that Runs Without You with Pete Piranio

Are you an ambitious fitness entrepreneur and looking to build a fitness business that can run without you? Then tune into today’s episode, because you will definitely take away a few “ah ha” moments. Pete Piranio delivers advice on how to set processes in place to help you acquire clients and grow sales. KPI's also play a big part in your success. Learn the one KPI that 99% of personal training business owners don't talk about and include in their tracking.

May 31, 2022 • 28:17

435 How to Start a Boxing Business with Keith Keppner

Boxing gyms are becoming one of the hottest trends in the fitness industry. Co-Founder of Keppner Boxing Keith Keppner delivers a fantastic show that will get you thinking about the ins and outs of starting a boxing business.Keith knows a few things about starting a boxing business. Keppner Boxing & Fitness redefined an entire industry and transformed what people envision when they think of a “Boxing Gym”. He shares the biggest challenges with starting a boxing business, and his best advice.

May 24, 2022 • 28:00

434 The Value Proposition for Quantifying Your Impact

Ever wonder how you can turn your health club into a health hub?! Join host Sarah Pellegrino as she speaks with Ashley Ziegler from EVOLT 360. We’ll talk all things body composition, analytics, marketing, recurring revenue, and how you can monitor your members’ body composition data to quantify the impact you’re having on your fitness community!

May 19, 2022 • 27:21

433 Expert Tips and Strategies for Productivity with Mridu Parikh

Have you ever wished your day was much more productive? Do you feel you have a few bad habits that have prevented you from checking off more items off your "to-do" list? The Stress Squasher is here today to help you optimize your time and make the most of your day!

May 17, 2022 • 30:49

432 How to Identify Your Most Productive Phases of the Day, Week, and Year

Simon Alexander Ong is a personal development entrepreneur, coach and public speaker. His debut book, Energize: Make the Most of Every Moment, was published by Penguin on 21st April 2022. In this episode, Simon shares practical tips for productivity, and during the Fitbizpiration he drops some gold inspiration that will really have you thinking about the legacy you are creating. Be inspired by Simon's practical and inspiring approach to business and life. The episode covers energy management, pr

May 10, 2022 • 34:11

431 Virtual Reality, the Metaverse, and How it Can Help Gyms Succeed with Ryan DeLuca

Are you curious about Virtual Reality and how it can play a part in the fitness world? Today's show will answer that question for you. Industry expert Ryan DeLuca is here to teach and educate us about the Virtual Reality fitness world and the market it encompasses. Also learn what type of fitness experiences options are available for gym owners and their members.

May 3, 2022 • 30:50

430 Tips To Owning a Profitable Personal Training Business with Jessica Blasingame 0

This episode is all about making money! Join Beam Financial Group founder, Jessica Blasingame, as she discusses the importance of knowing how to navigate your numbers and developing a financial forecast. Make better decisions for your business - listen to this episode!

Apr 26, 2022 • 29:11

429 The Value Proposition for Rebounding with Recovery Spaces

Join host Sarah Pellegrino as she speaks with Joan Gebhart from Creative Surfaces. Joan shares details about her new favorite design trend: recovery spaces! We dive into how you can give your fitness space a refresh on a budget and impactful design changes that will get your members’ attention and positively affect their mental health! Resources shared in this show: https://creativesurfaces.com

Apr 21, 2022 • 31:07

428 How to Sell More High Ticket Memberships

Calling all sales teams! Chandler Walker may have a passion for making people feel good, but he has a bigger passion for sales. Join Chandler as he teaches his tips and tricks on how to sell high-priced memberships without feeling salesy. Chandler also has a 9 step sales system that you must check out!

Apr 19, 2022 • 30:53

427 The Joy Choice with Dr. Michelle Segar

Dr. Michelle Segar's episode is about her latest book The Joy Choice: How to Finally Achieve Lasting Changes in Eating and Exercise. The Joy Choice was written to help us understand the brain's self-management system. Michelle poses the question and then answers the question, "Why do our eating and exercise plans so often crash when they come up against real life? Because most of the programs, plans, and strategies we’ve been taught simply do not work in the noisy, busy, always-changing world we

Apr 12, 2022 • 31:28

Partner Update: Jarron Aizen from OneFitStop Launches Hapana

We talk to Jarron Aizen, the CEO of Hapana about his decision to rebrand a successful business (OneFitStop) and why the time was right to evolve its marketing to convey the deep and rich offering built by their technology and development teams.  Hapana is an innovator of essential fitness business management solutions, offering tools that allow both single-site and multi-location studios and clubs to grow, manage, engage, and create raving fans.  Visit Hapana:  https://hapana.com

Apr 7, 2022 • 21:03

425 How to Start a Fitness Boot Camp with Bryce Henson

Industry expert Bryce Henson brings a suitcase full of advice on how to create and sustain a successful boot camp business. Whether you teach an indoor or an outdoor boot camp fitness class Bryce states that you need to have a strong culture of referrals. In this episode, Bryce also discusses 5 factors that contribute to an awesome boot camp. Take 30 mins for yourself and your business....it's definitely worth the time!

Apr 5, 2022 • 32:42

424 Lead Generation Tips for Google with Sydney Andress and Megan Simpson

Are you curious about how Google can help your lead generation? According to Sydney and Megan, "Google is where it is at," when it comes to driving people through the door. Sit back and take a listen to the tips and tricks that Sydney and Megan deliver in this episode.

Mar 29, 2022 • 30:24

423 Making Your Website Work For You with Jessica Freeman

Do you ever wonder if your website is targeting your market? Is your website giving you more clients, more growth, and more traffic? In today's episode,  Jessica Freeman will guide you on how to answer these questions, plus give you her professional advice on how to make your website fresh, up to date, and easy for your clients to use. Follow along as Jessica Freeman talks about all things website!

Mar 22, 2022 • 38:49

422 The Value Proposition for Simple Numbers for Social Media Marketing

Join host Sarah Pellegrino as she speaks with Dirk Bartlett from Sneeze.It. Dirk walks us through his marketing concept, Simple Numbers, to help you understand when it comes to spending your marketing dollars well, we need to think less about cost per lead and more about cost per acquisition.

Mar 17, 2022 • 30:46

421 Sean Turner Reports on the Les Mills Global Fitness Report

Did you know that 80% of people paying for fitness are Millennials or Gen Zers and that since the pandemic more people are aware and interested in their health?   Live fitness is still the preferred method of workouts and is heavily supported by digital.  Where did I find these pieces of information? These tidbits plus a whole lot more information is found inside the Les Mills Consumer Report and today’s guest is here to share the findings.

Mar 15, 2022 • 30:52

420 Thinking Ahead: Integrating your Fit Biz into the Medical Wellness Continuum

Today I sit down with John Caliri from FirstHealth of the Carolinas. John has received numerous awards and recognition, including the Medical Fitness Association Director of the Year Award, the Don Schneider Award and most recently, the 2017 Hank Boerner Pioneer Award for significant contributions to the advancement of the industry. We sit down to discuss how you can better position your fitness business to build stronger relationships with local physicians and more deeply integrate our fitness

Mar 8, 2022 • 41:50

419 Partner Podcast with ISSA

Dan Duran is the Vice-President of Group & International business at ISSA. He has been in the training and fitness industry for almost 30 years. He started his fitness career training in police and fire academies, then about 15 years ago, he moved into the gym world and private personal training, including being a fitness director at large full-service health clubs. The International Sports Sciences Association (ISSA) is an organization that operates as an education and certification company for

Mar 3, 2022 • 9:30

418 In the Trenches: The Life and Times of an Online Business with Gareth and Nicky Nock

There are a lot of misconceptions about what it takes to run a successful online business…to say that it’s easy is an understatement  and even experienced business owners often underestimate the time, energy and skill it takes to really succeed online. That’s why we here at the Fitness Business Podcast invited Gareth and Nicky Nock to discuss the life and times of an online business.

Mar 1, 2022 • 35:56

417 The Value Proposition for Giving Our Industry a Voice

Now is the time to take action and join your state or national alliance to preserve the longevity of the fitness industry! Hear how & why you should join your respective alliance from four industry leaders representing the: National Health & Fitness Alliance, Fitness Industry Council of Canada, New York Fitness Alliance, and Michigan Fitness Club Association

Feb 25, 2022 • 1:07:35

416 Strategically Building Your Secondary Income with Carrie Kepple

Set yourself and your business up to sell more than just memberships. There is so much money to made in selling the extras: supplements, shakes, programming, branded clothing. Think of the possibilites with having an extra income source. Grab your team and take 30 minutes to listen to the importance of secondary income....it will contribute to the longevity of your club!

Feb 22, 2022 • 40:48

415 Be an Unexpected Branding Pioneer with Billy Polson

Billy Polson, BS, CSCS, is a nationally recognized performance coach, fitness entrepreneur, international speaker, and the founder/co-owner of DIAKADI.  From his undergraduate and post-graduate studies, his national certifications, his 20+ years of experience working as a coach and trainer, and a lifetime spent as a competitive athlete, Billy knows body dynamics, injury prevention and how to maximize personal performance. He puts it all together, and is the rare trainer who has the knowledge to

Feb 15, 2022 • 36:36

414 Building Great Team Culture with Martin Rooney

Whether you're leading a team for the first time, or if you have years of experience, there's information in today's episode that will benefit all business owners and team leaders. Listen in as Martin Rooney shares valuable and easy to follow tips on key aspects of business leadership and how to build a great culture in your club.

Feb 8, 2022 • 36:42

413 Why and How to Pitch Yourself as a Podcast Guest with Brittney Lynn

Do you think you have what it takes to be a podcast guest? Brittney Lynn talks about the importance of pitching yourself to expand your brand and to help market yourself as a top expert in the fitness industry. Staying persistent and consistent is key and make sure when the opportunity present itself, come ready, prepared and confident!

Feb 1, 2022 • 30:53

412 Making Fitness a Part of Healthcare with Michael Stack

If you are an advocate of fitness and health care joining forces then today’s episode presented by the Fitness Business Podcast is a "must listen to" episode. Michael discusses the importance of fitness industry professionals creating trust with health care professionals. Michael believes that if there is no trust, then there will be no interaction and therefore, no collaboration. Take a listen~ this educational episode is sure to be insightful.

Jan 25, 2022 • 30:48

411 The Value Proposition for Gaining, Training, and Retaining Your Staff

ClubConnect is the leading fitness education, and training platform in the world. With 700 certifications and 9000 health club partnerships globally, learn how you can gain, train, and retain your elite fitness professionals at a fraction of the cost.

Jan 20, 2022 • 43:18

410 Five Types of Videos Gym Owners Should Be Using with Ryan Snaadt

It's a new year and it is no better time to refresh how you market your club. Ryan will take us through the "food pyramid" of marketing videos starting with the anchor video being your base. Ryan explains the importance of each video and the content that each video should contain. This episode is quite informative and super important for your 2022 marketing plan. So whether you are a big box gym owner or a small boutique Ryan will get you on the video marketing track. Take a listen...it is compl

Jan 18, 2022 • 35:15

409 Being the Best General Manager Starts With You

"You can't pour from an empty cup," according to this week's guest, April McCullough. April is a true believer that in order to take care of others, you must focus on taking care of yourself first. Well-care is vitally important to be the best leader that you can be and staying focus is easier if you create good habits for yourself. Listen to this week's episode for expert advice on how to lead by example and balance work and life for optimal success.

Jan 11, 2022 • 29:08

408 Getting yourself together so your business can grow with Dre Baldwin

Dre Baldwin is the owner of Work on Your Game. For the past 15 years, "DreAllDay" has changed the lives of over 75 million entrepreneurs, athletes and business professionals, sold thousands of copies of his books, courses and programs, pioneered personal branding through content, and built a business that helps tens of thousands of people master their "Game" in business, sports and in life, from the inside-out. Looking to be a better version of yourself? Well, what are you waiting for...start li

Jan 4, 2022 • 34:14

407 Why What You Do Really Matters with Justin Tamsett

On March 22nd 2020, the world changed and has really continued to change right up until the day of recording this podcast and quite possibly for some months or even years into the future.  But what doesn't change is why you got into the fitness industry!  And I want to remind you this week to take a few hours to remind yourself of why you chose the fitness industry as your vocation.

Dec 28, 2021 • 20:21

406 Getting More Done in Less Time with Marcey Rader

Marcey is a multi-certified health and productivity expert, a three-time bestselling author, and an award-winning, global keynote speaker. As the founder of Rader Co., Marcey helps executives, teams, and individuals banish burnout, keep good people, and keep moving forward through practical, tailored tools and healthy, sustainable habits. Marcey Rader believes that health powers productivity!

Dec 21, 2021 • 34:46

405 Boost Sales by Understanding Consumer Biases with Dan Monheit

Have you wonder why people do what they do or why they buy what they buy? Today, our guest, Dan Monheit owner of Hardhat is going to answer those two questions for us when he speaks on how to boost sales by understanding consumer biases. Hardhat is an independent creative agency that helps brands capitalize on the how, when, where, what, and why of human behaviour. What makes people tick, click, swipe, buy, and believe? Dan Moheit has all those answers for you in today's episode.

Dec 14, 2021 • 33:59

404 Making technology work for you with Ian Mullane

Ian brings his AI knowledge to today's episode. He is both an "in the trenches" expert as well as a futurist for the industry. Ian answers some of the toughest questions when it comes to the latest technology and how fitness operators should embrace it. If you are looking for answers to your toughest technology questions, look no further!

Dec 7, 2021 • 35:32

403 Thinking Ahead: Leveraging Behavioural Design in your Fitness Business

Joining us on today’s show we welcome Dr. Daniel Krieglstein. Dr. Krieglstein is a Behaviour Designer and Scientist. He enjoys developing hypotheses from noisy, confusing datasets; and allowing consumer behaviours to drive design choice." This is an incredible show with incredible insights!

Dec 2, 2021 • 30:09

402 5 Tips to Website Audits with Connie Holen

Have you ever wondered if your company's website is as effective as it could? Is it easy for the consumer to navigate and is it aesthetically pleasing? Our industry expert, Connie Holen will help guide you through these answers. She has advice, knowledge and tons of advice to help your fitness website to be the best it can be!

Nov 30, 2021 • 35:15

401 How fit pros can thrive and survive in this evolving fitness industry with Doris Thews

Who better to teach and preach the ins and outs of the fitness business industry veteran and pioneer Doris Thews. Doris speaks the truth about not only surviving, but thriving in this ever changing industry. Listen as Doris talks about the importance of relationships over resumes and the three P's. I hope you enjoy this week's episode and tell your friends that Doris Thews is going to provide them many golden nuggets improve their longevity in the fitness business!

Nov 23, 2021 • 27:08

400 The Value Proposition for Revolutionizing Digital Signage

It’s not just about signage, it’s about strategy! Join host, Sarah Pellegrino, as she speaks with the team at Digital Revenue Systems to learn why adding digital advertising to your health club will generate more revenue from your existing members. Hear first-hand how the Digital Revenue Systems team works alongside with your existing Marketing team, supports you through the onboarding of digital signage, and works to know your community and membership base the best they can to make digital sign

Nov 18, 2021 • 46:47

399 What big box gyms can learn from boutique gyms with Kory Angelin

Kory joins the Fitness Business Podcast family as a first time guest and guides us on how big box gyms can learn from boutique studios and begin to incorporate some of the special touches that makes the boutique experience so unique. Keeping the culture personal and welcoming is key for retention when it comes to group fitness. Also, big box gyms should take note how boutiques use social media to engage their members and are able to generate new leads through their posts. Kory delivers unbelieva

Nov 16, 2021 • 32:48

398 Using Pinterest in your Fitness Business with Kate Ahl

Did someone say Pinterest for fitness marketing? That is exactly what Kate Ahl, from Simple Pin Media, talks about today in our episode. Kate will give you all of the inside information on "how to" use Pinterest as another social media platform to market your business and/or your brand. Once you get comfortable with the platform, all you need is a little time and a sprinkle of creativity can help you reach a whole new fitness market with hardly spending a dime.

Nov 9, 2021 • 28:26

397 How Enneagram can help you work better with your team and clients

Sarah is an Enneagram Business and Life Coach who helps her clients and students enhance their visibility, confidence, leadership abilities, and overall quality of life by creating specific strategies that align with their personality, values, and goals to become more life giving and less draining.

Nov 4, 2021 • 56:23

396 Running a Successful Bootcamp Program with Lori Patterson and Jono Petrohilos

Bootcamps are back baby! They are bringing in residual revenue for fitness clubs and helping independent fitness pros to capture an audience. Lori Patterson and Jono Petrohilos know a little bit (well, actually alot) about running successful bootcamp programs. They take this episode to teach our FBP family their tips to success, as well as a few hiccups that they learned along the way. Tune in to learn from the pros so you can begin your successful journey and financial reward!

Nov 2, 2021 • 45:39

395 Discover Strength Partner Update with Luke Carlson

In this podcast partner update Chantal Brodrick speaks to Luke Carlson about some of the common challenges fitness owners face when running a gym and solutions that can be found in a franchise business model.

Oct 28, 2021 • 19:20

394 Marketing in Post Pandemic 2022 with Richard Toutounji

Richard Toutounji has been working in the fitness industry for 20 years when at just 17 years of age he bought Australia's First Private Fitness studio. Richard shares his forecast on what marketing looks like moving forward. In his episode, Richard stresses that NOW more than ever, it's time to focus on your marketing budget. Listen up, as Richard will help you disperse your funds to find the perfect marketing budget for your facility.

Oct 26, 2021 • 31:10

393 The Value Proposition for Hassle-Free Music Licensing

Join Sarah Pellegrino as she speaks with the SyncFloor team to learn how they are connecting health club owners and music creators in order to get great commercial music for their modern digital fitness experiences. When looking for diverse, high quality, relevant and affordable music for any fitness class, there’s no better partner!

Oct 21, 2021 • 47:21

392 TikTok and Your Gym Marketing with Keenya Kelly

TikTok is a video-sharing focused social networking service.  It hosts a variety of short-form user videos, from genres like dance, comedy, and education, with durations from 15 seconds to three minutes. Our guest, Keenya Kelly, is a TikTok for Business Expert and breaks down how to use this social media platform to promote your business and your brand. She will encourage you to just get started and take it "one button at a time." TikTok became an overnight success during the pandemic as it quic

Oct 19, 2021 • 30:49

391 Legal Essentials for Fitness Owners and Managers with Corey Sterling

Corey Sterling is an attorney and the founder of Conscious Consul.  Corey brings a unique energy to his episode. He makes law fun and has a talent for making law easy to understand. Corey gives an unlimited amount of advice on how to make sure your legal agreements are current and up to date. Take a listen, as Corey explains how to re-evaluate your membership and service agreements as well as how to decipher between employer vs. contractor agreements and how they are different. This attorney doe

Oct 12, 2021 • 36:27

390 How to differentiate your personal training business from others with Carl Smith

Carl Smith is the owner, business coach and trainer for Concepts Fitness Consultancy. With over 25 years in the Fitness Business and more specifically the field of Personal Training, he has supported over 1000 Personal Trainers with their goals and aspirations. Looking for a way to set yourself apart from your fellow personal trainers? Carl Smith is here to give you tips and ideas to help you to differentiate yourself from the competition and to showcase yourself in a unique way to the members.

Oct 5, 2021 • 28:59

389 Outsourcing Your Gym Tasks For More Profit and Time by Scott Rammage

A virtual assistant can save you time and money, according to our special guest Scott Rammage. As a gym owner or manager spending time on duties that keep you away from day to day tasks can cost your club in the long run. Our industry expert, Scott Rammage, talks about the benefits of having a virtual assistant and how to implement the VA into your culture and your brand despite being outsourced professional.

Sep 28, 2021 • 32:07

388 Your Signature Program will Drive Profit with Jessica Maurer

Jessica H. Maurer is a fitness business consultant and strategist who has presented and consulted for many brands internationally. Today, Jessica is here as our industry expert to help you do the same! Get your pen ready as Jessica will take you through step by step process on how to get started. Plus, you won't want to miss her lather, rinse and repeat system. Don’t hit the pause button or you will miss the most valuable 30 mins of your day!

Sep 21, 2021 • 30:27

387 The Value Proposition for Stopping Tailgaters and Protecting Profits

Join host, Sarah Pellegrino, as she speaks with NRG Lab’s Luther White and Camio’s Carter Maslan and Larissa Duzhansky on Camio, a long-awaited tailgating solution for the fitness industry! Learn how this global product can help you stop tailgating, while also providing a solution for mask detection, gym area usage, equipment theft/damage, and how it ultimately provides an archive for slip and fall/security claims!

Sep 16, 2021 • 40:47

386 How to make $1 million in personal training in your business with Jeff Russo

Finding a personal training sales advisor amongst your pt staff is the key to success in increasing your pt revenue. Not all trainers are good at selling pt, but they don't have to be if you can put together a pt sales advisor to handle all the fitness sales. In this episode, Jeff explains how to create a pt sales advisor that focuses on selling fitness not memberships....watch your pt sales revenue sore!

Sep 14, 2021 • 33:28

385 Tips to Buying a Fitness Franchise with Rick Morgin

Rick Morgin is from The Franchise Consulting Company. Rick's passion for Franchise consulting comes from helping clients through their journey toward entrepreneurship with a Franchise model – business ownership, the American Dream. This includes identifying the types of industries, types of franchise businesses, and the costs involved to help you make the right decision. A decision that is as individual as you. Rick guides you so that you can make a sound business decision that will give you the

Sep 7, 2021 • 26:43

384 Thinking Ahead: Strategies to Empower your Staff and Achieve Greater Business Success.

On today’s show we welcome Sunjay Nath. Sunjay is a world renown motivational speaker and author of the 10-80-10 principal. In this show we dive into varying strategies in which owners and operators can empower their staffs through the achievement of small victories. Sunjay also shares why our leaders should spend more time focusing on developing the top ten percent of their staffs as opposed to losing time trying to manage the bottom ten percent.

Sep 2, 2021 • 48:01

383 Keeping your staff from competing with you

In this episode, our industry experts Jon Nasta, Allison Flatley and Seth Hazen will discuss their views on how covid has affected the fitness industry. Struggling to find staff seems to be top on the list of how covid has effected and altered the industry and this all-star panel discusses many ideas on best practices to fill your "help wanted" positions. Jon, Allison and Seth have not only worked in the industry for most of their careers, but have been long time supporters and advocates for the

Aug 31, 2021 • 47:35

382 Putting Logic, Sweat, and Emotion into your Sales Process with Dylan Webster

Dylan Webster is the Managing Director of the Fitness Sales Academy and the author of Fitness Sales: Logic, Seat, Emotion. Dylan is motivated to change the way members and guests are exposed to fitness by upgrading the sales skills of fitness professionals/ Dylan leverages his extensive knowledge of fitness, social psychology, and human behavior, to coach others to unlock their full potential

Aug 24, 2021 • 23:37

381 The Value Proposition for Franchising in Today’s Market

It’s no secret that the real estate market and interest in fitness is at a peak high right now, so Sarah Pellegrino, host of The Value Proposition found it necessary to speak with an incredibly successful franchise out of Canada, Oxygen Yoga and Fitness. Jen Hamilton, CEO and Melissa Hanssens, COO – chat with Sarah to discuss everything from how to franchise your business, how to evolve with your business, tips on how to best lead and support your franchisees and creative additional revenue stre

Aug 19, 2021 • 47:57

380 Creating Inclusive Practices in Your Business with Kia Williams 33:26

Kia Williams provides an eye opening episode about inclusion and diversity. Kia preaches that not only is this important amongst your staff, but your members too! Be creative, be open and be inspiring to everyone around you by talking about ways to bring people together and make them feel apart of your community. Listen for Kia when she states: You won't be creative without diversity!

Aug 17, 2021 • 33:26

379 Get inspired to do what's possible with Keith Burnet

Did you ever want to check off a personal goal off your bucket list? Today’s guest, Keith Burnet, did exactly that! Keith Burnet the CEO of Global Market for LesMills International is going to tell his story about his drive and determination to complete a 42 day journey across the Atlantic Ocean! This episode is all about inspiration and determination!

Aug 10, 2021 • 37:29

378 How to Generate Organic Leads for Your Fitness Business

Do you ever feel like you spend hours creating and posting content on your social media pages, but it just doesn’t get the response, cut through or engagement you’re hoping for? This episode will walk you through 4 content creation exercises to increase customer engagement and 5 call to action methods to help generate conversations and leads.

Aug 5, 2021 • 51:36

377 Finding and Hiring Group Fitness Instructors with Staci Alden and Lauren George

Group Fitness experts Staci Alden and Lauren George pair up to discuss one of the current issues in group fitness: finding and hiring group fitness instructors. The pandemic forced group fitness instructors to scurry for alternative ways to continue to teach classes and earn an income, many instructors left the traditional "in-house" teaching environment and found themselves successful at on-line teaching. Staci and Lauren bring creative ideas to this episode, especially on how to entice instruc

Aug 3, 2021 • 57:27

376 Myzone Partner Update with Dave Wright

Tune into this months podcast partner interview featuring the Group CEO of Myzone, Dave Wright. A must listen episode for all Club Owners and Operators.

Jul 29, 2021 • 27:34

375 Keeping calm when chaos is all around you with Tom Shea

In this episode, guest Thom Shea explains what the 3 Simple Things are to lead during chaos. His leadership style, of which he learned from the Navy Seals, is prevalent as he shares what has worked for him during his years in the military. Thom Shea is passionate about making people, from all different backgrounds, become better leaders by listening more and placing the right people in the correct roles.

Jul 27, 2021 • 22:36

374 The Value Proposition – Anniversary Episode: How to Win in 2021 & Beyond

One guest from each of the 13 companies TVP Host, Sarah Pellegrino, has interviewed join her for a special anniversary episode. You’ll hear company & product updates, industry trends to watch out for and advice from our supplier partners on how to win in 2021 and beyond!

Jul 22, 2021 • 1:26:20

373 In The Trenches: Re-igniting and Re-Engaging Members

Sheay Wheeler is the proud owner of The Function Room, a personal training studio located in Australia. Sheay is passionate about fitness and as a trainer, helping people be the best they can be is what drives his success! As a veteran to the fitness industry, Sheay has made it his focus to develop his fitness studio into more than just a place to improve your physical fitness, but a place where mental fitness is highlighted as well. We are proud to have Sheay as a Fitness Business Podcast Fanat

Jul 20, 2021 • 29:47

372 Building a secondary income for Fit Pros

Aimee Nicotera is the creator of online fitness program E5 Collective. Aimee has over 25 years of experience in the health and fitness industry, having served in a variety of positions ranging from High School Health Educator in South Central LA to Fitness Director at Canyon Ranch Resort and Spa in Lenox, MA.  Listen along as Aimee Nicotera explains how she started an online course during the pandemic. The lessons that she learned along the way will benefit anyone listening. Give this episode a

Jul 13, 2021 • 28:39

371 In the Trenches with Brandon Bennett: Personal Training

Want to grow your personal training department for 2021? Take a listen to this week's episode as industry expert, Brandon Bennett, shares what has worked for the success of his fitness facility. Brandon's industry tips on how to keep trainers engaged, the importance of continuing education and the best place to scout out fresh, new talent has us hanging on every word. Follow along and allow yourself to be consumed by Brandon's passion and his love for personal training, as well as the fitness in

Jul 6, 2021 • 24:43

370 Unique and Thrifty ideas any club can implement to improve member experience

Crystal's unique ideas makes this episode one you can't miss. Who doesn't want to make a lasting impression with their members while working within a limited budget. Crystal and her team at 43 Degrees North know how to connect with their current members and future members by going the extra step and finding ways to introduce them into their fitness community. Take a listen as Crystal shares her tips on how to improve customer experience in unique and thrifty ways.

Jun 29, 2021 • 31:37

369 Legacy: What the fitness industry can learn from the All Blacks with James Kerr

James Kerr is a bestselling author, speaker and business consultant specializing in defining, designing and delivering change for leaders of world-class teams and organizations. Listen and follow along as author James Kerr shares his book: Legacy with our FBP family. He dissects the 15 mantras of the New Zealand National Rugby Team, The All Blacks, and how important each mantra is to the team's success.

Jun 22, 2021 • 53:41

368 The Value Proposition for Industry Associations with IHRSA

Join host, Sarah Pellegrino as she discusses the important anchors that make up IHRSA with Brent Darden, their new and improved membership options with Nicole Johnson, and the details about this year’s cannot miss ‘Super Bowl’ of a convention in October with Luke Ablondi!

Jun 17, 2021 • 49:41

367 The Future of Fitness Technology with Dr Michael Rucker

Discover the fast forward movement of technology in the fitness industry since the start of the pandemic. Dr. Michael Rucker breaks down how the pandemic has pushed along technology in the industry and which technology is here to stay and which ones are possible fads. Don't miss this educational episode to bring technology into your club.

Jun 15, 2021 • 33:00

366 Turning a passion into a fitness career with Sarah Luna

Sarah Luna is the President of Xponential Fitness, a curator of leading brands across each vertical of the boutique fitness industry. Sarah's story of how she turned her passion into a full time fitness career is inspiring. Take a listen as Sarah not only encourages the listeners to dive into their passion, but she also talks about the benefits of owning and operating a franchise. Sarah is a true example of women empowerment!

Jun 8, 2021 • 30:52

365 Thinking Ahead: Enhancing your Member Experience Approach

Joining us on today’s show we welcome Jeff Tobe. Jeff is one the most dynamic certified professional speakers in the world. He is the author of Coloring Outside the Lines and co-author of the best selling books, The Sales Coach and the Communications Coach.

Jun 3, 2021 • 38:01

364 In the Trenches with Hank Ebeling: Service That Members Love

Hank turns up the heat on the customer service and customer experience. By making a few small changes, to your level of customer service, your club can crush the competition! Follow along for Hank’s 14 service points and a “how-to” guide on implementing them. Plus, Hank explains the definition behind “Surprise and Delight.”

Jun 1, 2021 • 31:14

363 Tribe Team Training Partner Update with JP Richard

In this podcast partner interview Chantal Brodrick chats to the President of Tribe Team Training North America, JP Richard, about their plans for 2021 and how they are working with clubs.

May 27, 2021 • 15:15

362 Goal setting has evolved and it is the key to usage with Christian Swann

Take your goal setting to a whole new level! Christian Swann shares with me how you, the listener, can throw out your outdated way to set personal goals and modernize your strategy! It's quite an interesting and efficient way to become the best you!

May 25, 2021 • 36:00

361 The Value Proposition for Engaging with Members Through Events with Les Mills

As our lives begin to get back to a level of normalcy and your members transition back to your clubs, it’s more important than ever to capitalize on their energy and provide them with an amazing, welcome back, group fitness experience! Learn from the experts of live events, Les Mills, on best practices when planning an event, who to include, and important marketing tips & tricks to make sure that your event is a success.

May 20, 2021 • 1:00:27

360 The ONE thing every boutique studio owner needs to survive with Christa Gurka

Christa's energy and passion for boutique fitness shines brightly in this episode of The Fitness Business Podcast. She delivers an important message to all studio owners about how important it is to create and build a strategic business plan. One of the key messages she delivers is how important it is to know your community and to cater to their needs. Christa also gets real and discusses the mistakes that she has made along the way to help our listens to avoid the same pitfalls. Sit back, turn

May 18, 2021 • 32:10

359 Fanatics Fitness Panel: What's Happening in the Business For Fitness Clubs in 2021?

The Fitness Business Podcast Fanatics share their views on the new direction of the industry, post-covid. They discuss their thoughts and insights on the changes that have taken place, which of these changes they forsee will continue, the new way to market the fitness clubs and boutiques and they shine some insights on how to reignite the fitness industry as a whole.

May 12, 2021 • 52:39

358 How to Find & Attract Top Talent For Your Business

Named as Canada’s most promising young HR leader, Jomana Elwenni is a strategic HR Executive with progressive experience in demanding, global environments in the Fitness, Retail, and Hospitality worlds. Jomana is currently the Director of Human Resources for Orangetheory Fitness Canada. Championing national leadership and management of full range of HR functions for over 110+ locations across multiple groups (Franchises, corporate, and headquarters). She is an innovative HR leader focused on dev

May 6, 2021 • 33:26

357 Increasing Your Leads Through Referrals With Michael Griffiths

Most fitness businesses hear the word "referral" and think of member or client referrals, but in this episode, Michael delivers an amazing insight on how to find referrals outside of your fitness walls. He poses the questions...."how well do you view your relationships with other businesses in your community." By creating partnerships with other businesses, gyms can cross market and reach a whole new community and tap into a new lead source. Listen to how Michael encourages gym owners and sales

May 4, 2021 • 33:01

356 Why Buy a Strength Training Franchise in 2021

Life is too short not to love your work. Discover Strength, believes you should be able to build the career you want while doing work that changes lives. Imagine owning a distinguished fitness business, back by a market-tested business model, where efficient, 30-minute workouts are provided to your clients by expert, educated personal trainers. Imagine building a thriving business while doing work that you love, with people you love. If you are curious to know more about buying a strength tra

Apr 29, 2021 • 14:56

355 Staff Training Boosts Retention with Pete McCall

In this episode, Pete McCall discusses the importance of staff training and making your team members better by focusing on individual and team development.  He also discusses, that despite budget cuts there are creative ways to continue to educate your staff without spending a lot of money. You won't want to miss this episode, so you can start your journey on developing a 12 month professional development plan for your team.

Apr 27, 2021 • 42:55

354 The Value Proposition for Reimagining Industry Partnerships

As the fitness industry comes back stronger than ever in 2021, now is as a great time to reimagine your business: who are you aligned with? Who are you doing business with? Who is cheering you on? Who is your customer and what do they want now? If something or a certain partnership isn’t aligning with your goals going forward it may be time to reimagine your business and who you’re working with! You’re in for an insightful conversation with Vapor Fresh, REX Roundtables, and MXMetrics about the v

Apr 22, 2021 • 1:01:10

353 Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds with Mark Schaefer

Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world.  Mark shares his new book Cumulative Advantage: How to build momentum for your ideas, business and life against all odds with our Fitness Business Podcast family.

Apr 20, 2021 • 34:25

352 Group Fitness Panel with the FBP Fanatics

Group Fitness Professionals Ellen de Werd, Rebecca Pinto and Shannon Fable take to discussion about the future of group fitness and what the industry looks like moving forward.

Apr 13, 2021 • 54:08

351 Frank Ancharski: Creating a little L.I.P. Service (Leadership, Inspiration and People Management)

Frank is passionate about creating a little L.I.P. Service, that is, Leadership, Inspiration and People Management.  That servant leader mindset is used to formulate actionable and executable initiatives for his clients as explained in this episode.

Apr 6, 2021 • 26:18

350 Simon Bungate: Making Kids Programming Profitable

Looking for a creative way to bring residual income into your gym, group fitness or personal training program? Youth fitness is quickly growing as one of the top "add-on" programs in the fitness industry. With children becoming more sedentary, due to the pandemic, and parents looking for a way to get their child off the coach or away from the video games, now more than ever is the perfect time to start a youth fitness program. Listen to show Simon Bungate and his staff at Clean Shred had been ab

Mar 30, 2021 • 37:53

349: Integrating Digital Data with Jeffrey Kazmucha

On today’s show we welcome Jeffrey Kazmucha. Jeffrey is the founder of AMP Venture Partners. We dive into a number of hot topics  including digital innovation, market strategy, and the potential of future CRM’s marrying the Doctor, patient and Personal Trainer relationships together. Jeffrey also touches on his beliefs around budding technologies like AR, AI, VR wellness and digital health that will be designed around the betterments of lifestyle, sports, fitness and medical sciences.

Mar 25, 2021 • 27:50

348 The Future of Medical Fitness with Lisa Dougherty

Lisa stresses the importance of integrating medical fitness into the fitness community. Personal trainers should take the opportunity to add to their tool box and become a specialist in training clients with chronic disease and health issues. Lisa talks about the opportunities that MedFit Network provides to fitness professionals across the world. Take a listen and learn a new skill!

Mar 23, 2021 • 25:55

347 The Value Proposition for Creating Unique Spaces

Have you been considering remodelling your health club or are you ready to begin construction on your new health club? Do you have an in-club design in your head that no architect or general contractor has yet to get correct? If you’re wanting to make the designs in your head come to life then, Fitness Business Podcast Episode 347 – The Value Proposition for Creating Unique Spaces is for you! We’re joined by Joan Gebhart, VP of Corporate Sales for Creative Surfaces and she walks us through every

Mar 18, 2021 • 1:13:35

346: The Power of Neuroscience in Getting Results with Nathalie Plamondon-Thomas

Nathalie brings her positive mindset skills to the Fitness Business Podcast. She shares her 2 step process on how to change your language and begin to talk to your brain (your personal assistant) in a positive manner. Finding the confidence and clarity to unlock your full potential is what this confidence expert is all about!

Mar 16, 2021 • 28:10

345 Daily Actions That Impact Your Daily Personal Training Business wKevin Mullins

Kevin Mullins is the author of a unique calendar style book entitled, Day by Day: The Personal Trainer's Blueprint to Achieving Ultimate Success. This book was written to help personal trainers all across the globe build their pt business and their relations with existing clients. Kevin is also the Director of Product Development for The St. James in Virginia,  a Master Instructor for the PPSC, creator of his own certification for SCW MANIA, and a 10 year industry veteran with over 20,000 traini

Mar 9, 2021 • 30:25

344 Annette Franz: Putting the Customer Into the Customer Experience

In today's episode, Annette gives her professional advice on how to improve a club's ability to connect with the customer and provide a customer experience that's worth talking about. Listen and learn, as Annette teaches us how journey mapping can assist in that connection along with bringing "the customer into your team meetings."

Mar 2, 2021 • 36:10

343 Luke Symonds: Organic Marketing for the Fitness Professional

Organic marketing is the base for all fitness marketing in this day and age. Luke preaches consistency and making sure your content speaks to your following. In this episode, Luke focuses on the benefits of organic marketing as well as the biggest mistakes to avoid and if he could offer up one piece of advice it would be, "get your followers to buy into the person, not the service."

Feb 23, 2021 • 33:13

342 The Value Proposition for Meeting Members Where They Are with ASF Payment Solutions & Club OS

Do you ever wonder if you’re using your software systems to the fullest extent? Are you confident in the quality of data you’re receiving from your current systems? Do you truly feel that you have made your member processes simple enough so that members can engage with your business when and where they want to?  The team at ASF Payment Solutions & Club OS joins us this month on The Value Proposition to give you insight into to each company, new features for both, and how they work together to en

Feb 18, 2021 • 34:30

341 Brittney Welk: How Automating Staff Training Transforms Your Business

In today's episode Brittany talks about automating processes and getting them to the point where you, the owner or general manager, can step away from the business for a period of time and still have the business run efficiently and effectively. Brittney is a processes guru and loves to share her journey, with other fitness business owners, how she was able to get all of her information out of her head and into a systematic process.

Feb 16, 2021 • 35:32

340 Nick Parker: Marketing Your Fitness Business

In this episode, Nick answers top marketing questions to help owners promote their businesses for 2021. Listen to Nick's top advice for optimal advertising on social media platforms. Nick also stresses the importance of on-line reviews and gives advice on how to gather more reviews for your future members to read

Feb 9, 2021 • 31:23

339 Your Ultimate Guide to Podcasting

In this episode:  Key data around podcasting, Tips for getting started, How to reach more people with your podcast, How to monetize your podcast.  Featuring special guest:  Dave Keine

Feb 4, 2021 • 1:04:33

338 Building your brand through community with Debra Strougo

In this episode, Debra walks us through the path that Row House has taken to ensure consistency within its brand. Keeping an "ear to the ground" is the secret to their success and making sure that all employees are educated on the meaning behind #pulltogether. Debra emphasizes the importance of making everyone that walks through the feel welcome and supported. It's a great episode that is truly focused on detailed oriented brand consistency and an education on how to create a strong feeling of c

Feb 2, 2021 • 31:49

337 Mohit Rajhans: Is Content King or Connection?

Mohit Rajhans, co-founder of Think Start Inc.  He has worked with most of Canada’s top media organizations, with a focus on major brands.  Mohit's strategy and content development work has been featured around the world and he has also spent the last 8 years teaching continuing education at Humber College.

Jan 26, 2021 • 33:52

336 The Value Proposition for Networked Fitness with Precor

If you’re a facility operator who is hesitant to adopt networked fitness solutions – this is just the episode for you! We explore Precor’s networked fitness solutions: Preva and Advagym by Sony - and give you a sneak peek as to the types of data you’ll be receiving by making them part of your facility. You’ll then hear what business decisions you can make with this data and how it affected the bottom line of a Precor customer. Adopting any new form of technology takes staff buy-in, so we dive de

Jan 21, 2021 • 38:49

335 Rebranding a Business with Krishea Holloway

Krishea Holloway started her career with Curves NA, Inc. at the age of 21, opening her first Curves franchise in 1997.  Her franchise quickly became one of the most successful Curves franchises! Due to her success Co-Founder, Gary Heavin, asked her to become a mentor to other club owners.  She joined the corporate support team in 1999 as a club operations trainer, and has progressively moved up within the company taking on responsibilities as: Sales and Resales Manager, Country Manager for New Z

Jan 19, 2021 • 29:18

334 Who is Leading Your Team Through a Crisis with Adam Sedlack

Adam Sedlack, President of UFC Gyms, is an experienced fitness veteran with a demonstrated history of excelling in the health wellness and fitness industry. Adam, had the honor to be selected by NeV as one of the co-founders of UFC GYM. UFC Gym now is under development in 26 countries around the globe and is known as the world-wide leader in MMA conditioning. Through the growth of UFC Gym, Adam developed an expertise around domestic/international operations and he is highly skilled in Negotiatio

Jan 12, 2021 • 32:21

333 How to Pivot your Business in 2021 with Brent Darden

Brent Darden is IHRSA’s interim president and CEO. He earned his master’s degree in exercise science from Baylor University and began his career as a front desk attendant and fitness floor instructor at the First Baptist Church of Waco Life Recreation Center. He later was employed in a variety of positions in different fitness operating models including a regional multi-club group, a large independent athletic facility, and a niche group exercise studio.

Jan 5, 2021 • 39:25

332 Thinking Ahead: Exercise Is Medicine With Dr Bob Sallis

The medical industry is ready for the fitness industry but is the fitness industry ready to look after who they send to us?  This is the question that Bob explores in the Thinking Ahead show. As a practicing physician, Dr Bob Sallis has worked closely with the Claremont Club in California referring patients for years.  He has seen the direct benefit to his patients and also the impact on the staff, other members and the community.  The programs were profitable for the business and life changing,

Dec 29, 2020 • 39:39

The Benefits of Profiling People with Bo Hanson

Bo Hanson’s career within the sport and the business sector spans over 20 years, delivering leadership, management and coach development. In addition to his own athletic career comprising of four Olympic appearances and including three Olympic medals, Bo has worked for many years with coaches and athletes from over 40 different sports across the globe. Bo’s ability to improve the coaching strategies and performance of his clients has resulted in over 18 national championships, Olympic medals and

Dec 22, 2020 • 34:18

330 The Value Proposition for Going Digital with Intelivideo

Have you been considering going digital and adding an on-demand and live streaming workout platform to your fitness business? Are you looking to compete with direct to consumer fitness offerings in a hyperlocal fashion? Does the idea of going from health club operator to production company make you sweat? If you answered yes, the December Value Proposition episode is for you. Intelivideo exists to help operators hybridize their fitness offerings and to compete in an ever-changing fitness landsca

Dec 17, 2020 • 41:00

329 The Power and Place of Role Play with Ben Ludwig

Ben Ludwig currently serves as the Growth pastor for CrosspointNow network of churches across Kansas, acts as the Subject Matter Expert in Sales for Fitness Revolution, sits on the Advisory Board for the International Strength Training Organization and works in a consultant role with the fastest growing fitness franchise in the world F45 Training as well as working a hand in many start up businesses.

Dec 15, 2020 • 38:54

328 Increase Profit By Decreasing Expenses with Josh Fox

Josh Fox is the founder and CEO of Bottom Line Concepts. He has grown the company over the past decade and is proud to have achieved over 300 Million Dollars in savings and refunds for many different organizations. In the day to day operations, his true strength is building relationships as well as managing employees, vendors and an international sales team. He is hands on in overseeing all aspects of the business from meetings, contracts, negotiations, implementation and follow up. Passionate a

Dec 8, 2020 • 31:33

327 Five Laws That Will Bring You Both Personal Effectiveness and Professional Success

Bob Burg is the author of a number of books on sales, marketing and influence, with total book sales approaching two million copies. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he’s helped co

Dec 1, 2020 • 42:58

326 Emma Barry: 2021, The Year To Rebuild Fitness Boutiques

As founding member of group fitness juggernaut Les Mills International and previous Director of Group Fitness Programming for luxury-lifestyle brand Equinox, I have inhaled senior roles in group fitness programming, product development, global training, and people & culture. A prolific writer and sought after speaker and mentor, Emma is fluent in what happens NEXT in fitness and personal betterment. Armed with 25 years of stories you'd rather forget, Emma is a regular contributor to the Internat

Nov 24, 2020 • 48:46

325 The Value Proposition for Making Fitness Accessible with Trainerize

In episode 325 of the Fitness Business Podcast, we’re going to be learning the Value Proposition for Making Fitness Accessible – we’ll be speaking with the Trainerize team to learn about how the app came to be, what the company looks like today, and where they’re going in the future! You’ll learn how the fitness & wellness solutions they build for their community create a 360-degree fitness and lifestyle approach. With over 20,000 fitness businesses powered by Trainerize, a community of over 200

Nov 19, 2020 • 35:31

324 Rebuild Your Sales and Marketing in 2021 with Alan Leach

Alan Leach currently serves as CEO, sales trainer, and director of sales and marketing for the West Wood Club, based in Dublin, Ireland. He uses his 32 years of health club and sales management experience to serve more than 36,000 health club members at seven West Wood Club locations in Ireland and Bosnia. Leach has been an avid supporter of the industry for years. At the start of his career, he grew an individual club’s membership from 700 to 3,100—establishing the club as one of the most profi

Nov 17, 2020 • 52:07

323 Preparing Legally For The New Normal in 2021

Rachel Brenke, a multi-faceted entrepreneur who has created businesses from the ground-up that support the life she wants to lead. As a cancer survivor, mom of five, and TEAM USA athlete, her motto is “I get to do this” and get-to-do-this she does. Through her best-selling masterminds, top business podcast and multiple brands, Rachel blazes the way for female entrepreneurs to have a real business and a real life. She walks what she talks and “tells-all” the formulas and methods she has used to b

Nov 10, 2020 • 39:44

322 Generating Leads Using Video on LinkedIn with Viveka von Rosen

Viveka von Rosen is Cofounder of Vengreso, the largest provider of full spectrum Modern Digital Sales transformation solutions. Known as the @LinkedInExpert, she’s author of the best-selling "LinkedIn Marketing: An Hour a Day" AND "LinkedIn: 101 Ways to Rock Your Personal Brand!”.  She's been named in Forbes (4 years running) as a top social media expert and is a regular contributor and has been featured in Forbes, BuzzFeed, Inc, CNN, Entrepreneur, Selling Power and the Social Media Examiner.

Nov 5, 2020 • 49:54

321 The Financial Steps to Boost your Profit with the Fitness CPA, Eric Killian

Eric is a 2nd generation CPA firm owner and the founder of The Fitness CPA. From 2014 to 2017 Eric was the CFO and a board member of a national fitness franchise which he helped to grow to 17 locations across five states. Prior to that Eric worked at a local CPA firm in Boulder, Colorado and a regional CPA firm in the Baltimore, Maryland area. When taking a break from accounting you'll find Eric volunteering with the Colorado Mountain Club, working out with his personal trainer, swimming laps wi

Nov 3, 2020 • 36:39

320 - Introducing Team Rockstar Fit with special guest, Trina Gray

Team Rockstar Fit was founded in 2008 by Trina Gray, a passionate leader in fitness, recognized worldwide. She’s the IDEA Leader of the Year, CEO Award winner and multi-millionaire entrepreneur. Team Rockstar Fit is a top mastermind group for women in fitness in the US, CA, UK and France. We help women partner with Team Beachbody to create a fitness income online. It’s fun and rewarding. Trina helps women smash income goals, work for themselves, set their own hours and collaborate with others. T

Oct 29, 2020 • 16:35

319 How to promote diversity in your workplace

A former student-athlete and a 2x Miami University graduate, Bre Robinson currently serves as the Assistant Athletic Director for Leadership & Diversity at her alma mater. In her role, Bre serves on the executive leadership team and oversees diversity, equity, and inclusion and leadership initiatives. She's currently a doctoral candidate in the Higher Education Administration program at Bowling Green State University and will earn her PhD in May. Champions For Life, a program at Miami Univers

Oct 27, 2020 • 34:36

318 The Value Proposition for Raising the Bar with Eleiko

To be the best, you must train with the best products. When you purchase an Eleiko barbell, you’re purchasing a premium, best-in-class product that will not bend. You’re partnering with a family-owned company that is known for 60 years of strength and innovation. They’re a global company that knows strength is a universal language. With the rise of commercial gyms adapting weightlifting programming, Eleiko is motivated and supportive of weightlifting being accessible to so many people – because

Oct 22, 2020 • 35:54

317 How To Never Have A Bad Hire, Again!

Barry’s true passion is getting to know people on a deep level, developing trust, and ingratiating that into long term personal and business relationships. As Vice President with The Elliot Group, Barry co-leads the Strategic BD/Client partner relationships efforts. Barry is sought out for his business acumen with founders, investors, and, leadership teams across the consumer space. Committed to the lifestyle/health/wellness space, Barry spends ample time in this exciting arena. The Elliot Group

Oct 20, 2020 • 24:19

316: How to build trust within a team with Al Amador

Al Amador is a Principal Consultant for The Table Group and the founder and president of Amador Consulting. Al brings extensive experience from the information technology field as a director of numerous enterprise implementations as well as over two decades of keynote speaking, communication training, teaching, coaching and facilitating. Al’s specialty is bringing executive leadership teams together to work on the key areas of; trust, meaningful conflict, commitment and clarity. His company, Ama

Oct 13, 2020 • 40:14

315 Moving Forward: Successful Large Group Personal Training with Lori Patterson

Lori Patterson, US Army Veteran, 36 year veteran of the fitness industry and mom of three is the CEO of VicteliB and the creator of the nation wide, group personal training program, Boot Camp Challenge®. After finishing my military tour and wrapping up college, I continued on with my career in the fitness industry. I started training clients one-on-one and in groups. And, while I loved my job , I felt something was missing. I thought how can I combine the fun, team atmosphere of group training w

Oct 6, 2020 • 33:36

314 Thinking Ahead with Lindsey Leemis

Lindsey Leemis is CRM & Technology Consultant for the Fitness Industry. Her focus is around membership sales, marketing & member experience. CRM stands for Customer Relationship Management. CRM system allows you to manage all your club members & prospects interactions from digital sources, club touchpoints and communication with your team in a single location. CRMs help you streamline processes, connect with context and improve tracking & reporting.

Oct 1, 2020 • 24:19

313 The Future of Boutique Fitness with Andrea Isabelle Lucas

Andrea Isabelle Lucas is the owner and CEO of Barre and Soul Boutique Studios in the New England Area, she’s authored a book entitled Own It All and somehow she still finds time to be a voice for equality, diversity and positive self expression….talk about Girl Power!! Boutique owners, I have to tell you….this episode is for you! Andrea offers up her secrets to success, not only surviving while her boutiques were shut down, but flourishing on-line during shutdown! She also shares her plan for co

Sep 29, 2020 • 30:42

312 A New Leadership Model with Grant Gamble

Grant Gamble is a best-selling Mindful Leadership Author of "The Affinity Principle", Business Strategist and Speaker who has worked with hundreds of companies across the globe, ranging from Amazon to startups. He has worked in sectors as diverse as hospitality through to wellness and healthcare.

Sep 22, 2020 • 31:32

311 The Value Proposition for Promoting Recovery In Your Health Clubs

With its 30-year history, HydroMassage may be more impactful today than ever before! The latest HydroMassage model, the Lounge – offers a VIP, luxury experience to your facility. Learn how to implement the lounge into your facility – where to place it, how to sell it, how to educate your members about it! By listening to The Value Proposition for Promoting Recovery in Your Health Clubs you will hear the science behind HydroMassage – ever wonder what it does and why it works? The team explains th

Sep 17, 2020 • 54:50

310 Frances Mikuriya: Designing a fitness facility that WOWS members

With over 20 years of experience in the fitness industry (UK, US), Dr. Frances H. Mikuriya is the founder of Body Machine Performance Studio™ and SpinAddikts™, the first private indoor cycling group in London. Frances holds 4 degrees in architecture - PhD, AA School of Architecture London; MSc, Columbia University New York; MSc, University College London, and a Bachelor of Architecture, University of Texas Austin. She has also taught and lectured for 7 years in academia before opening Body Machi

Sep 15, 2020 • 33:49

309 Derek Deprey: Becoming a Stronger Leader through Self- Leadership

Derek turns task-driven managers and owners into people-focused leaders. More specifically, he helps busy managers discover who they are, decide where they're going, and design how they'll get there, so that they can more effectively lead others. Derek’s core philosophy: Intentional Self-Leadership + Inspirational Team Leadership = An Invigorating Culture. After a career of working in basketball operations at the collegiate and professional levels, he empowers others both as the director of peop

Sep 8, 2020 • 33:58

308 Leading a Profitable Fitness Studio with Sherri McMillan

Sherri McMillan, M.Sc. has been inspiring the world to adopt a fitness lifestyle for 30 years and has received numerous industry awards including 2010 CanFitPro International Fitness Presenter of the Year, 2006 IDEA Fitness Director of the Year, 1998 IDEA Personal Trainer of the Year & 1998 CanFitPro Fitness Presenter of the Year. She is an international fitness presenter, a personal trainer, fitness columnist for various magazines and newspapers including the Columbian, author of five books and

Sep 1, 2020 • 34:26

307 Sara Kooperman: Tips for Live Streaming Your Group Fitness Classes

Sara Kooperman, CEO of SCW Fitness Education and WATERinMOTION®, is a visionary leader that has transformed the fitness education community. A successful business owner and advisor, she is a keynote speaker, published author, podcast presenter and sought-after industry trail-blazer. Sara has a unique ability to share her passion and devotion towards fitness education through her humor, enthusiasm and her effervescent no-nonsense personality. She serves on the Gold’s Gym ThinkTank, was on the Wom

Aug 25, 2020 • 32:39

306 The Value Proposition for Health Technology in Health Clubs with Power Plate

The Value Proposition is where Sarah Pellegrino chats with an industry supplier to find out the value they bring to their customers and the industry.  You will not only hear about the features of the product or service - which you can read on their websites or brochures - you will hear about the deep value and return of investment for you! As the world leader in vibration technology, people of all ages and physical abilities trust Power Plate to bring their bodies into harmony with optimal healt

Aug 20, 2020 • 41:09

305 Club Challenges That Build Retention and Culture with Mark Capelin

Mark has owned Fitness businesses since 2004 and he loves all things fitness and all things business. Sure, he has made plenty of mistakes, but he also has had many successes. He is passionate about continued learning and development. His current business, Tribe Social Fitness is the culmination of everything Mark believes in: fun, teamwork, positive culture, and continued development. Mark, focus is building outstanding Teams, being proactive with effective marketing and exploring new ways to r

Aug 18, 2020 • 42:54

304 Making Introverts Welcome in Your Club

Joanna Rawbone is a lifelong learner filled with curiosity, the prospect of possibility, and gratitude. She is the founder of Scintillo Ltd., where her trainings and coaching enables people to set themselves free from their limiting beliefs, own their natural talents and optimize possibilities. More recently she established Flourishing Introverts to address the extraversion bias that exists in organizations. With over half of the world's population identifying as introverts, Joanna took it upon

Aug 11, 2020 • 39:04

303 The Sales Makeover that Creates Cashflow with Steve Jensen

What the new sales process should look like and what skills will salespeople need to adapt to this new process? Business operations: a) How to complete a needs analysis b) How to tour when social distancing c) How will we price present when social distancing Five actions to maximise sales

Aug 6, 2020 • 1:01:51

302 Improve Member Engagement With Your Social Media Posts

Shelley Melville, owner of Anytime Fitness in Australia, seems to have found the secret sauce to getting her members to engage in her social media posts. In this episode, she will share with you the ingredients to get your members to engage with what you are posting. Shelley explains that with consistency and a variety of posts, your club can use social media platforms as a strong tool for retention. Recruit your team to help with posts and to find the inspirational stories, within your club, so

Aug 4, 2020 • 39:47

301 Jarron Aizen Creating a hybrid physical and digital experience for your members

Jarron Aizen is the Founder and CEO of OneFitStop.  Jarron is an entrepreneur immersed in the health and fitness industry with a passion to leverage technology to create efficiencies and experiences.   OneFitStop – Frictionless membership management perfect for studios, gyms and multi-location operations. Their ecosystem enables core membership management, scheduling, payment facilitation and reporting alongside marketing automation and prospect management tools, digital content management incl

Jul 30, 2020 • 29:25

300 Five Steps to Simplify Leadership with Luke Carlson

Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota, USA. Discover Strength’s five personal training studios are among the highest volume and revenue training facilities in North America.  Luke speaks around the world on leadership, management, and evidence-based exercise. Luke is an American College of Sports Medicine Certified Exercise Physiologist and has a BS and MS in Kinesiology from the University of Minnesota and graduated from the Executive Leadershi

Jul 28, 2020 • 44:02

299 Building Trust in your Brand for your Community and Staff

In 2007, having finished his Marketing Degree at the University of Hawaii, Peter Thew was moved to Bali to take on the regional Marketing Manager Role for Global Youth lifestyle brand, Billabong. Seemingly taking on the dream job for any Australian brought up around Sun, Surf, and Sand, he was quickly schooled on the flavour and diversity of working in the most exciting region for growth on the planet... Asia. A few years in, he was promoted to the Regional Brand Management role for Billabong, o

Jul 21, 2020 • 34:51

298 The Value Proposition Featuring REX Roundtables

CEO of REX Roundtables, Eddie Tock joins host Sarah Pellegrino with 3 REX Members to discuss the value of this most unique business coaching program. A REX Roundtable is your personal, advisory board composed of 15-18 smart and successful CEOs who meet regularly to help each other improve the performance of their business and the quality of their personal lives. REX carefully crafts the chemistry of each Roundtable so there are no competitors, strong similarities, yet a broad range of complement

Jul 16, 2020 • 47:20

297 The Changing Environment of Group Fitness with Ingrid Knight-Cohee

Ingrid Knight-Cohee has over 25 years of experience in the fitness industry and is a sought-after presenter and consultant. She contributes to individual, business and community health by way of advisory committees, presenting fitness workshops and writing articles for various publications, and volunteering to speak/coach at schools and for sports associations. Ingrid specializes in inspiring clients and communities to optimal health and performance through research-based, cutting-edge programmi

Jul 14, 2020 • 36:12

296 Adrian Antigua Tips for Creating a Successful Club Culture

Adrian Antigua is the GM and sales manager for Gainesville Health & Fitness, which includes a 75,000-square-foot club with more than 28,000 members. GHF was recently recognized as one of the best small companies in America by Forbes Magazine. After graduating from the University of Florida, he discovered his passion for fitness, the power of company culture and the customer experience.

Jul 7, 2020 • 40:15

295 Lisa Simone Richards What is Newsjacking in the Fitness Industry?

Lisa Simone Richards is a publicist for fitness business owners who want to build their authority to grow their business. Lisa Simone helps her client get free exposure using PR to get in front of their ideal client, and build the awareness, buzz and credibility that gets clients running TO you. When she’s not shooting national TV segments or working with editors on magazine features, you can find her swinging a kettlebell, getting her zen on at hot yoga, or shopping at her local farmer’s market

Jun 30, 2020 • 23:47

294 Simon Flint Strategies for Creating a Coaching Culture in Your Business

Simon Flint is CEO of Evolution Wellness, which owns and operates Asia’s largest network of wholly-owned fitness clubs. A 27-year veteran in the Asia health and fitness industry, Simon oversees Evolution Wellness’s growth strategy and expansion, and performance of its portfolio brands in six SEA markets. Simon holds a Bachelor of Engineering degree and is also a Certified Master Performance Coach, a certification awarded by the International Coaching Federation.

Jun 23, 2020 • 37:14

293 How to build member relationships for long-term success with Robbie Kellman Baxter

Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix, Consumer Reports and LinkedIn, as well as leaders in industries including Software-as-a-Service, Media, Retail, Consumer Products, Healthcare, Financial Services and Hardware.

Jun 16, 2020 • 41:13

292 David Meerman Scott - How to Develop Fans in Your Fitness Business

David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese. Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fano

Jun 9, 2020 • 36:53

291 David Vobora - The Road to Building the Adaptive Training Foundation

In January of 2014, David Vobora, a 5-year veteran of the NFL, met US Army Staff Sergeant Travis Mills, a quadruple amputee. David opened up his personal gym to Travis, offering his training expertise. The pair started working out together, customizing and adapting to the unique challenges posed by Travis’ injuries. Through working with Travis and engaging the veteran community, David developed a passion for helping those with life-altering injuries find life-fulfilling adaptive performance trai

Jun 2, 2020 • 59:37

290 In The Trenches with Jose Teixeira and Kristen Davis

In part one of today’s episode you will hear from Jose Teixeira, the Head of Customer Experience at SC Fitness in Portugal, then in part two, we speak with Kristen Davis, the co-owner and co-founder of Illuminate Sweat, a boutique fitness studio based in Houston, TX.

May 27, 2020 • 51:29

289 In The Trenches with Rich Hutson and Christina Sjahli

In part one of today’s episode you will hear from Rich Hutson, the Business Development Manager for Evolution Wellness and Rich joins us to share 5 Tips for Leading through challenging times. Then in part two we speak with Christina Sjahli, On-Demand CFO and Cash Flow Catalyst, and Christina shares 3 financial tips that club owners can do during the COVID-19 crisis.

May 19, 2020 • 40:33

288 Mastermind Panel 2 for COVID-19 Planning

This is the second edition of our COVID19 Mastermind panel. In this broadcast, our expert panel covers: 1. An update about the COVID19 landscape in their territory USA, Canada, Asia, UK and Australia. 2. Top three pieces of advice based on their area of expertise, those focus areas are Business, Marketing, Customer experience and retention, people and leadership.

May 12, 2020 • 51:11

287 In The Trenches with Kari Saitowitz and Drew Campbell

In part one of today’s episode you will hear from Kari Saitowitz, the Founder + CEO of Fhitting Room in New York City. Kari shares what it is like to own a fitness club in the epicenter of COVID-19 and what actions her club has taken to keep New Yorkers moving during the crisis. Then in part two we speak with Drew Campbell, the General Manager of ISSN (International Society of Sports Nutrition) based in Shanghai, China. Drew shares his insights on the state of the fitness industry and life overa

May 5, 2020 • 47:58

286 In The Trenches with Matt Wright and Lindsay Bollinger

In part one of today's episode you will hear from Matt Wright, he is the Vice President of Personal Training and Programming at City Fitness and he joins us to talk about their online app THRIVE and their new City Fitness LIVE product. Then in part two, we are joined by Lindsay Bollinger, the General Manager of Brick Bodies Fitness Services, who talks about how she is communicating and training her staff during the COVID-19 crisis.

Apr 28, 2020 • 41:55

285 In The Trenches with Jason Stowell and Terry Hawkins

In part one of today's episode you will hear from Jason Stowell, he is the fitness and membership consultant to JCC's of America and has created a 3 step guide to running effective team meetings online. Then in part two, our guest is Terry Hawkins, Founder, and CEO of Progress Retail. In the interview, Terry shares advice for owners, managers and employees that have been affected by the circumstances of covid 19. She helps us understand what we need to do, to get out of the Pit and Flip the swit

Apr 21, 2020 • 55:39

284 In The Trenches with Club Owners During Covid 19 - Chris and Lachlan

In part one of today's episode you will hear from the owner of Field and Function, Chris Lilley about how they are providing live virtual classes and hiring out gym equipment.   Then in part two, I’m joined by Lachlan Creighton, the owner of 3 Anytime Fitness Clubs who shares how he is staying connected with their members and with the community.

Apr 14, 2020 • 34:12

283 In the Trenches with the Founder of Spartan, Joe De Sena

Joe De Sena Founder and CEO of Spartan, the world’s largest obstacle race and endurance brand – has demonstrated his entrepreneurial drive since his pre-teens. After building a multimillion-dollar pool and construction business in college, and creating a Wall Street trading firm, De Sena set his sights on ripping 100 million people off their couches by creating the Spartan lifestyle.

Mar 24, 2020 • 49:46

282 Mastermind Panel for COVID-19 Planning

The Mastermind Panel Solving The Covid-19 Challenges You Are Facing. Our panel of experts understand the pain you are currently in with compulsory closures, members suspending, grappling with virtual or on-line programming, members cancelling and the numerous staff issues. They'll share their top idea for where you are currently. They want to help you maximise this 'quiet' time with strategies, plans and actions for post COVID-19.

Mar 22, 2020 • 59:04

281 Darren Jacobson on Best Practices in Group Exercise Management

Darren Jacobson  is the Senior Vice President of Instructor Programming for Zumba Fitness LLC based in Miami. He holds a bachelors degree in Human Movement Science and is a featured writer for numerous fitness industry publications. In addition, Darren sits on the IDEA Program Directors Committee, and is an IHRSA industry expert in the field of Personal training. Darren was previously with the Virgin Active Group in South Africa as the Head of Product for their chain of 100 plus Health clubs. D

Mar 17, 2020 • 38:51

280 The $1 A Day Facebook Ad Strategy with Dennis Yu

Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Sum

Mar 10, 2020 • 40:16

279 Scott Stratten Understanding The Age of Disruption

Scott Stratten, is the President of Un-Marketing. Scott is a Disruptive and UN-traditional Sales, Marketing, Branding & Relationship Expert. As the president of Un-Marketing, he has transformed how corporations, like PepsiCo, Century 21, Fidelity and Microsoft do business, with radical insights on how to engage better with customers through social and viral marketing. Named a top 5 social media power influencer by Forbes.com, Scott elevates the conversation by putting the focus back on what matt

Mar 3, 2020 • 1:00:29

278 The Seven Pillars of Predictable Sales Success with Jason Stowell

Jason Stowell is the Health & Wellness Consultant to JCC's of America.  With over twenty-four years of experience, Jason has sold over 18,000 individual fitness agreements making him one of the top sales performers in the health and wellness industry.

Feb 25, 2020 • 1:00:56

277 Bill Flynn - why few companies survive, fewer flourish but most of them fail

Bill Flynn has more than thirty years of experience working for, and advising, hundreds of companies, including startups, where he has a long track record of success. He’s had five successful outcomes, two IPOs, and seven acquisitions, including a turnaround during the 2008 financial crisis. He is a sought-after speaker for Vistage, YPO, and well-known business conferences. Bill is also a multi-certified growth coach, is Certified with Distinction in the Foundations of NeuroLeadership and is a C

Feb 18, 2020 • 36:38

276 Business Success in 2020 with the CEO of Crunch Franchising, Ben Midgley

Ben Midgley is the Chief Executive Officer & Founding Partner Crunch Franchising, Ben is a 27 year veteran of the fitness industry and the only person in the industry to serve as the CEO and President of the 2 largest and fastest growing full size high value low price franchisees. Ben has led the growth of Crunch Franchising from concept to one of the largest and fastest growing companies in the industry and is regularly featured in prominent business publications and programming. He co-Authored

Feb 11, 2020 • 34:05

275 Financial Success in 2020 with Robert Jackson

Robert Jackson is a Bay Area native, Founder and CEO of Forma Gym, a Club Industry top 100 club, and is the creator of Fitness BI. Serving more than 1800 health club locations in the US and Canada, Fitness BI is the Business Intelligence platform of choice for top brands including, Crunch Fitness, Retro Fitness, Golds Gym, Planet Fitness, Chuze, EOS Fitness and many more. Recently named one of the Bay Area's 40 people under the age of 40, Jackson personally works with many top operators to uncov

Feb 4, 2020 • 41:55

274 J.P Richard How to Make Small Group Training Successful in Your Club

J.P Richard is the CEO of TRIBE Team Training USA. Since launching TRIBE Team Training® in North America back in 2014, J.P. has grown the company to help over 80 facilities and over 1000 Certified TRIBE Coaches who are changing lives every day.  JP pride's himself in the fact that all of TRIBE member clubs are earning more money and are more profitable than ever by using the TRIBE Team Training system and education platforms and continuing support.  Prior to TRIBE Team Training, J.P. was a succe

Jan 30, 2020 • 29:07

273 Group Fitness Success in 2020 with Emma Barry and Tracy Minnoch-Nuku

Emma Barry consults to the fastest-growing segments in the sector: boutique studios, budget clubs, digital workouts and fit-tech start-ups and Tracy Minnoch -Nuku  has grown up in the fitness industry, from starting as an 18-year old “aerobics” teacher through to managing personal training and group training teams in New Zealand. In this episode they join us to discuss 3 key metrics we should improve around customer service, Action steps to achieve the result for each metric, Tips to remain focu

Jan 28, 2020 • 51:08

272 Sgt Ken Weichert How to Set Your 2020 Up For Success

Ken Weichert, better known as “SGT Ken" is an award-winning international speaker, six-time US Army Soldier of the Year, Master Fitness Trainer, Master Resilience Trainer, Counterintelligence Agent and decorated combat veteran. Ken is a Certified Speaking Professional, a member of the National Speakers Association, and a graduate of the John C. Maxwell Coach, Teacher, Trainer and Speaker Course. He is a multi award winner including IDEA WORLD 2016 Fitness Instructor of the Year and CanFitPro 201

Jan 21, 2020 • 33:24

271 Customer Service Success in 2020 with Jaquie Scammell

Jaquie Scammell is Australia’s leading customer service expert, helping create a service mindset to those seeking growth in their organisations and themselves. In 2013 she launched her own business following a diverse career with over 20 years of leadership experience in public, private and not for profit sectors. Jaquie has worked with the McDonalds franchise system as well as major sports and entertainment venues such as Wembley National Stadium (UK), Emirates Stadium (UK) and the Australian O

Jan 14, 2020 • 35:48

270 New Years Resolution Series - Retention with Dr Paul Bedford

Dr Paul Bedford has over 20 years experience working in the fitness industry, including roles as a gym instructor, personal trainer, fitness manager and club manager. He has a master’s degree in exercise and health behaviours, and a PhD from the London Sports Institute. The aim of his PhD research was to identify interventions in a gym environment to increase adherence. The study increased average participation from 6 months to 13 months. He then went onto develop a training programme to assist

Jan 7, 2020 • 38:37

269 Verne Harnish Creating Momentum With Meetings in Your Fitness Business

Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO), with over 14,000 members worldwide, and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” held at MIT, a program in which he still teaches today. Founder and CEO of Scaling Up, a global executive education and coaching company with over 180 partners on six continents, Verne has spent the past three decades helping companies scaleup.

Dec 17, 2019 • 37:59

268 Jose Teixeira Mastering Your Customer Experience Strategy

Jose Teixeira is the Head of Customer Experience at SC Fitness in Portugal. Jose was a professional athlete in beach volleyball and studied a degree in Sports and Physical Education, before joining Solinca in 2004. He worked as a sales consultant, club manager, area manager, operations director and now head of customer experience for the group, overseeing the Fitness Project, innovation and data. Jose is an amazing expert in the area of customer experience and incredibly passionate about sharing

Dec 10, 2019 • 36:20

267 Rich Hutson - How to Raise Your Membership Prices

Rich Hutson is the CEO CHi Fitness, he is a career “lifer” in the fitness industry starting as a personal trainer in Canada. He moved to Australia and spent 10 years working with the biggest brands including Healthlands and Fitness First. In 2001 he was given the opportunity to be part of the senior exececutive team that took Fitness First across 6 Asian countries and to over 100 clubs. He also spent 6 years as the Sales Director for Fitness First Europe overseeing 6 countries and 210 clubs. In

Dec 3, 2019 • 39:48

266 How to Create Leaders in Your Business with COO of Merritt Clubs, Mark Miller

Mark Miller is the Chief Operating Officer of Merritt Clubs with over 25 years of experience at the Senior Management level; Mark joined the Merritt Team in 2000 as Regional Fitness Director responsible for all Fitness, Programming and Operations. Since that time he has moved into the strategic role of COO. In this capacity Mark is responsible for all the day to day management and operations of all 9 clubs, the Merritt consulting arm – MCM as well as its new Wellness division. He has a broad ran

Nov 28, 2019 • 36:46

265 The Impact of Artificial Intelligence in Your Business with Paul Roetzer

Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, he's focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy.

Nov 26, 2019 • 49:06

264 Tony De Leede, Where Fitness Meets Wellness

Wellness Entrepreneur Tony De Leede has been in the industry for over 35 years, he brought the Fitness First chain to Australia, launched FitnFast clubs and YogaBar brands, created Move and Mind 123 digital content brands and most recently launched his latest business Wellness Solutions – these are just a few highlights from a long list of his accomplishments

Nov 19, 2019 • 36:29

263 Inside the Total Fitness Personal Leadership Program with CEO Sophie Lawler

Sophie Lawler is at the helm of Total Fitness as CEO, she is one of the youngest CEO’s in the industry. With 20 years’ fitness experience, Sophie has previously transformed Fitness First, overseeing strategic growth, and the development of new products and propositions in the UK and overseas. Sophie applies her passion, unique leadership culture and vast experience to Total Fitness, where the power of people has grown the membership base by 10% this year to date.

Nov 12, 2019 • 38:58

262 Behind The Scenes of The Fitness Business Podcast with Chantal Brodrick

This weeks guest is our very own host - Chantal Brodrick!  Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. In 2008 she became a qualified Personal Trainer and Group Fitness Instructor. Soon after she combined her corporate background with her love of fitness and became a Fitness Business Coach. In 2015 Chantal became the host of the The Fitness Business Podcast.  Chantal has interviewed over 300 fitness industry leaders, coaches

Nov 5, 2019 • 46:15

261 The Secret Formula for Hitting Your Profit Goals with Ashley Selman

Ashley Selman is the Owner of Thrive Studio Coaching & Evolution Trainers. Ashley is an international presenter and business consultant who is passionate about coaching fitness studio owners across the country to run more successful, profitable and THRIVING studio businesses. As the founder of Evolution Trainers - a 14,000 square foot private personal training and wellness studio with a world-class team of 45 expert health and fitness professionals serving over 500 clients - she has seen it all

Oct 29, 2019 • 33:42

260 Adam Zeitsiff on Leading the Golds Gym Family

Adam Zeitsiff is the President and CEO of Golds Gym International Throughout his career, Adam has served in CEO and CIO positions for a number of major organizations, including serving as CIO for Gold's Gym from 2016 to 2018. He specializes in accelerating and managing global operations, growth, expansion and brand innovation of multi-unit retail and franchise companies in highly competitive landscapes.

Oct 22, 2019 • 34:38

259 Fitness Business Trends with Jason Reinhardt, Go M.A.D Fitness & Chair of IHRSA

Jason Reinhardt is the owner of Go M.A.D Fitness.  Go M.A.D. Fitness was born from Jasons passion for exercise and his commitment to helping others improve the quality of their lives. He has served over 15 years as a multi-club leader, he was elected to serve a four year term on the Board of Directors of IHRSA in 2016, and as of July 2019, he now serves as the Chair of IHRSA.

Oct 15, 2019 • 32:19

258 How to eliminate your competition

Tim Lyons is  the founder and CEO of Pro-Fit Marketing Solutions and Pulse Fitness Training. Tim has spent the last decade as gym owner and operator in the fitness industry and he knows first hand the challenges of gym ownership and understands the need for reliable, results-driven marketing solutions.

Oct 8, 2019 • 32:43

257 Setting New Staff Up for Success

Greta Wagner is the Executive Director and Senior Vice President at Chelsea Piers Connecticut. Chelsea Piers is a premiere sports and entertainment complex with locations in New York City, Brooklyn, and Stamford. As the Executive Director/EVP of Connecticut, Greta is responsible for the leadership, development, and financial success of the 500,000+ square foot Stamford facility. She has been in the fitness industry for over 30 years. Greta is a board member for the Chelsea Piers Scholarship Fund

Oct 1, 2019 • 29:59

256 How to Plan The Ultimate Gym Member Journey

Jon Nasta is a Consulting Partner for Retention Solutions Ltd, Listen360.com and Keepme.ai.  Often accused of being obsessed with member engagement and retention Jon has held positions such as COO of Retention Management, Sales Director of Matrix Fitness and Marketing Director for Xercise4Less. He is currently combining all he has learnt about member engagement and club operations by launching a new club concept, In addition, he enjoys bringing the health club industries leading attrition defenc

Sep 26, 2019 • 52:07

255 Creating a VIP Customer Experience

Matthew Walrath is the founder of Beyond Macros. Matthew teaches fitness industry professionals how to create remarkable client experiences that get results, increase retention, and generate referrals while decreasing admin and marketing tasks. He founded the online nutrition coaching company, Beyond Macros, in 2016 after being on a consistent waitlist as a nutrition coach for over a year. He's since helped 40 nutrition coaches (and counting) bring their services online.

Sep 24, 2019 • 40:21

254 How to Use Social Media to Grow Your Personal Brand

Sam Mutimer is the Founder and Director of Social Media at Thinktank Social. During this weeks show you will learn, who should use social media to grow their personal brand, how to develop your personal brand statement, why you should be using Instagram and LinkedIn more than you think, how to find what content style best suits you and last of all we chat about the benefits for a business to have a team member with a strong personal brand

Sep 17, 2019 • 45:42

253 Are You Missing Income Opportunities With Drop In’s?

Joanna Stahl is the CEO & Founder of Go2Practice.  Joanna is a 20 year industry veteran teaching for Crunch & Equinox Throughout her career, she has built third party brand partnerships for LifeTime Fitness and 24 Hour Fitness via in gym advertising and experiential marketing which included sponsored programming, sampling, branded areas, content and more Joanna founded her business, Go2Practice,  after identifying the consumer shift in how we search for fitness experiences and the need for on de

Sep 10, 2019 • 22:06

252 Talking Trends with Mo Hagan from Canfitpro

Mo Hagan is an International Health, Wellness, and Anti-Aging Expert,  #1 Best Selling Author & Speaker, and the newly appointed COO of Canfitpro.  This week Mo joins us for #TalkingTrends  where we discuss 6 key areas - Marketing, Sales, Managing Teams, Retention, Fitness Programming and Professional Development.

Sep 3, 2019 • 49:33

251 How A CrossFit Box Builds Community And Makes $750K In Retail

CJ Martin is the Founder of Invictus Fitness.  C.J. has coached more than 50 individual athletes and dozens of Masters athletes to the CrossFit Games.  He has also coached Team Invictus to the CrossFit Games for 10 consecutive years.

Aug 27, 2019 • 43:59

250 Four key levers for change in your fitness business

Simon Walshaw is the Founder of Grace Curve Consulting, an Australian based business that works with organizations to enhance their culture and grow their leadership capacity. Prior to founding Grace Curve Consulting in 2017, Simon was the manager of Mingara One Fitness, a 4000+ member fitness and aquatics centre.

Aug 20, 2019 • 29:42

249 How To Plan Your Business For Investment

Jon Canarick is the Managing Director of North Castle Partners the leading small cap consumer private equity firm focused in the Healthy, Active, and Sustainable Living sectors.  Jon started his career at  North Castle Partners  as an Associate out of investment banking and played a crucial role in the development of North Castle and many of its portfolio companies.  He sits on the Board of Directors of companies including Echelon Fit, Barry’s Bootcamp, Curves, Jenny Craig and SLT to name a few.

Aug 13, 2019 • 30:23

248 Francesca Schuler - Career Progression Tips for Your Team

Francesca Schuler is the Chief Executive Officer at In-Shape Health Clubs, a California-based chain of over 65 full services health clubs. Prior to her role as CMO and then COO at In-Shape, Francesca held executive positions as BevMo!, Treasury Wine Estates Americas, Method Products, Inc. and The Gap. She has an M.B.A. from Wharton and lives with her family in Sonoma.

Aug 6, 2019 • 28:53

247 How To Be A Successful Rent Paying Personal Trainer

Chris Mooney is Personal Training Performance Coach. In 2016 Chris launched 51FIT with the goal of leveraging his 20+ years’ experience in the industry to help prospective PTs make it through their first 12 months working as a commercial gym personal trainer. His business, 51FIT, has now evolved to offer coaching and mentoring services to established PTs to help keep them focused, accountable and succeed. Further to this, Chris has partnered with Australian based EMF Performance Centres as the P

Jul 30, 2019 • 34:03

246 How to use data insights to grow your fitness business with Jarron Aizen

Jarron Aizen is the founder One Fit Stop.  He is an entrepreneur immersed in the health and fitness  industry with a passion to leverage technology to create efficiencies  and experiences.

Jul 25, 2019 • 22:28

245 Instagram News You Need to Know with Tyler J McCall

Tyler J. McCall is Instagram and social media marketer and he teaches people how to use Instagram with the intention to grow their community online and grow their business. He focuses on using Instagram and social media to tell stories, build relationships, and convert followers to fans, drawing from his 10 years of experience in non-profit marketing, management and community organizing.

Jul 23, 2019 • 38:19

244 Essential Skills Every Fitness Leader Should Possess

Shawn Stewart is the Chief Operating Officer for O2 Fitness. He oversees the operations of 28 clubs in North and South Carolina.While studying Exercise and Sports Science at the University of Florida, Shawn Stewart began his career in the fitness industry in 1994 at Gainesville Health & Fitness in Gainesville, FL. He quickly discovered his passion for values based leadership and the power of company culture.

Jul 16, 2019 • 34:27

243 How to SEO Your Fitness Business with Kate Toon

Kate Toon is an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising, digital and writing. Kate is the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse. Shes the co-host on the Hot Copy Podcast and the host of The Recipe for SEO Success podcast. She recently published her book, The Confessions of a Misfit Entrepreneur and she is the founder of The Copywriting Conference.

Jul 9, 2019 • 38:07

242 How Loyalty Programs Drive Retention

Sunil Saha, the Founder and CEO of Perkville. Perkville is the largest rewards platform for the fitness industry. Sunil started the company to help Small to medium businesses compete with large companies by giving them a powerful, yet affordable program. He now works with companies of all sizes, primarily in the fitness industry. Prior to founding Perkville,  he held product management positions at Yahoo! and LinkedIn.

Jul 2, 2019 • 24:15

241 How to Use Authority Marketing to Make Competition Irrelevant.

Adam Witty is the Founder and Chief Executive Officer of Advantage and Forbes Books.  Adam has authored and co-authored several books including Lead The Field: How To Become An Authority And Dominate Your Competition, 21 Ways to Build Your Business with a Book and the book we are speaking about today, Authority Marketing: How To Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant.

Jun 28, 2019 • 46:33

240 6 Step System to Finding Growth in your Fitness Business

Emmett Williams is the President of Myzone.  Prior to Myzone, Emmett built and owned a chain gyms  as well as having owned and grown the international sales & marketing company CFM International. In recent years Emmett was inducted into Fitness Australia’s ‘Roll of Honor’ for his excellence in leadership, and also accepted IHRSA’s ‘Associate of the Year’ award on behalf of Myzone.

Jun 25, 2019 • 42:49

239 Using Your Brand and Data to Engage Prospects

Andrés Lopez-Varela is the Head of Strategy at Storyation, an award-winning content agency, working with brands such as Blackmores, Destination NSW, MetLife, City of Sydney and BHP. Andrés led the content program for Tourism Australia as the global content editor from 2014 to 2017 when he oversaw content produced for visitors to Australia from around the world.

Jun 18, 2019 • 34:01

238 How Smart Technology is Transforming the Fitness Industry And Our Cities

Brook Dixon  lives and breathes smart cities. He is the Managing Director of Delos Delta, driving performance improvement, smart city and digital transformation for clients around the world. Brook is a Churchill Fellow, previous president of the Australian Smart Communities Association and previous Director of Smart City and Smart Regulation for ACT Government.

Jun 11, 2019 • 29:44

237 Everything you need to know about Marketing, with Mark Schaefer

Mark Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written seven best-selling books. Mark ‘s new book Marketing Rebellion: The Most Human Company Wins has already hit number one in both the Marketing and Advertising categories of Amazon.

Jun 4, 2019 • 33:13

236 Understanding Experience Design with Dave Flynt from Precor

Dave Flynt is the Vice President – Experience Design for Precor. Dave has spent over 11 years working with Precor, in roles including the Principal Interaction Designer, Director of User Experience and Director – Experience Development Centre. During this time, he has built a unique, design-led product development team and culture, who together, create innovative digital fitness experiences.

May 30, 2019 • 20:14

235 Winners and Warriors in Your Fitness Business

Dori Nugent the Membership Director at Club La Maison Health and Fitness Club Dori is a 15 year fitness industry veteran, she started out as an instructor, then later became a Group Fitness Director for 2 different privately owned health clubs. Dori currently serves on the Board of Directors for the mid-atlantic club management association and she is an educational presenter at IHRSA conferences.

May 28, 2019 • 30:45

234 How To Improve Member Engagement in Your Fitness Business

Robert Barnes is the Country Manager - Asia Pacific for Higher Logic.  He has held Chief Executive roles in Australia and New Zealand over a 20 year period including CEO of Australian Canoeing and GM-Operations for Fitness Australia.

May 21, 2019 • 40:44

233 Data Privacy, Biometrics and Website Accessibility Updates for Club Operators with Helen Durkin from IHRSA

The issue of privacy around the use of data has become increasingly prevalent over the past 12 months.  We had the introduction of the GDPR in 2018 and more and more often we are seeing clubs and studios invest in new technology, including the use of biometrics.  For these reasons and more, it’s essential that club operators have a good understanding of the privacy guidelines that affect the collection and use of customer data and information

May 14, 2019 • 37:37

232 Everything You Need to Know About Data Driven Marketing

Gemma Anderson the Head of Performance and Growth at Deakin University.  She has a background as a digital strategist, working with brands such as Holden, Jetstar and Specsavers and her work has received global and local awards. In 2016 she was the recognised by B&T Magazine as the most Influential person in Marketing Under 30.  In this episode:  Common mistakes businesses make when using data for marketing The most important steps to set up your marketing to make the most of data and technology

May 7, 2019 • 31:16

231 Jeb Blount: OBJECTIONS How to become rejection proof

Jeb Blount is a sales acceleration specialist and the author of ten books including Fanatical Prospecting, Sales EQ, People Buy You, People Follow You, and Objections. He is among the world’s most respected thought leaders on prospecting, sales, leadership, and customer experience.Through his global training organization, Sales Gravy, Jeb advises a who’s who of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on customer-f

May 2, 2019 • 33:32

230 Elias Scarr - Essential Actions for Onboarding New Members

Elias Scarr is the Membership Director for Results Fitness and the sales and communication coach for Results Fitness University, which is a consulting group for gyms world wide. Elias has over 20 years of sales experience in the service industry and has presented for many organizations including IHRSA the NSCA and Perform Better.

Apr 30, 2019 • 29:00

229 In The Shoes of a Club Manager - BUMPER Edition

In The Shoes is a series where we chat to someone in a specific role within a club, from a Fitness manager to a Franchise Manager, Sales to Group fitness.  We will hear about their role, their biggest challenges, their KPIS and advice for others in a similar role.  In this episode, we step into the shoes of a Club Manager.

Apr 23, 2019 • 53:13

228 Why Parkrun is so successful

Tim Oberg is the Founder and CEO of parkrun Australia, the largest participation event in Australia. From humble beginnings on the Gold Coast in April 2011, parkrun now operates in over 350 communities with 750,000 members.

Apr 16, 2019 • 36:33

227 A 15 Minute Financial Health Check for Fitness Professionals

Andrea Hovell the co-owner of Healthier Bookkeeping,  an accounting business that caters specifically for the health and fitness industry.  In this weeks episode Andrea takes us through a quick Financial Health Check to ensure we are on top of the key metrics in our business and can be aware of any red flags to look out for.

Apr 9, 2019 • 25:57

226 Julie Creffield – How To Speak With Non-Gym Members

Julie Creffield, founder of the plus size fitness movement,  Too Fat to Run.  For over 25 years Julie worked with organizations, such as the London 2012 Olympics, to bring communities together, and it was when she found herself alone as a single mom, she decided to put her community-building skills to work for herself  - turning her blog into a 6-figure business.

Apr 2, 2019 • 35:30

225 How to use data to shape the customer experience

Steve Lesnard is an innovative marketing executive with 20+ years’ experience leading high-profile business growth, global brand campaigns, revolutionary product launches and strategic partnerships across sports, technology and lifestyle. Steve is a creative and strategic brand leader with a proven track record of integrated marketing excellence and digital innovation in an ever-evolving consumer landscape.

Mar 26, 2019 • 38:29

224 Kari Saitowitz – Behind the Scenes of Building a Fitness Brand

Kari Saitowitz is the Founder + CEO of Fhitting Room overseeing three Fhitting Room studios in NYC. Prior to creating Fhitting Room, Kari, was a marketing executive at Pepsi where she focused on building equity for powerhouse brands and launching new product innovations. She has an MBA from Harvard Business School, where she graduated with honors, and she graduated summa cum laude with a BS in Economics from the Wharton School of Business at University of Pennsylvania.

Mar 18, 2019 • 33:27

223 Andrea Vahl The Latest Facebook Ad Changes

Andrea Vahl is a Social Media Consultant and Speaker and is the co-author of Facebook Marketing All-in-One for Dummies and her new book is Facebook Ads Made Simple. She was the Community Manager for Social Media Examiner for over 2 years and has appeared in top lists on Entrepreneur.com and Inc.com. This weeks episode is a little different to most, we have split this weeks show into two sections: Facebook Ad changes Top Facebook Ad tactics for gym owners and personal trainers. And heres a tip

Mar 12, 2019 • 28:23

221 Denise Lee Yohn - How to Create a Culture Led Brand

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.  Not only is Denise a brand leadership expert and author, she is also a Key Note speaker at IHRSA 2019.

Mar 5, 2019 • 27:56

222 Dr Paul Bedford Steps to Creating a Retention Plan for Your Fitness Business

Dr Paul Bedford has over 20 years experience working in the fitness industry, including role​s​ as a gym instructor, personal trainer, fitness manager and club manager. ​ ​He has a master's degree in exercise and health behaviours, and a PhD from the London Sports Institute. The aim of ​his​ PhD research was to identify interventions in a gym environment to increase adherence. The study increased average participation from 6 months to 13 months. ​He then went onto ​develop a training programme t

Mar 1, 2019 • 52:00

220 Trina Gray - The Best Advice Ever for Growing Your Fitness Business

If you have ever wanted to grow your fitness business, reach new markets or introduce new revenue streams – then this episode is a MUST Listen show for you. Trina Gray is the founder of Team Rock Star Fit and the owner of the award-winning Bay Athletic Club in Alpena Michigan. She is a seasoned presenter and writer for IDEA Health and Fitness Association. She designs and moderates the IDEA World Club and Studio Summit. In 2018 she was recognized as the first-ever IDEA Fitness Leader of the Year.

Feb 25, 2019 • 46:24

219 Special Report: World Health Organisation Global Action Plan on Physical Activity 2018–2030

Dr Fiona Bull MBE, PhD, Msc. is our special guest for this report on The Global Action Plan on Physical Activity 2018–2030.  During the interview you will hear the 2 main goals of the plan, an overview of the 4 key pillars, we discuss the countries taking part and how fitness businesses and professionals can get involved.

Feb 19, 2019 • 19:28

218 - 7 ways to turn around sleeping members

Eric Hinderberger is the Director - Business Development for First Credit Services.  During the show, Eric shares 7 ways to turn around  sleeping members.  Specifically he shares: The definition of a sleeping member A 5 point check list for identifying them in your club  7 Ways to turn around your sleeping members

Feb 18, 2019 • 22:58

217 Marketing Tips For Every Budget with Sara Kooperman

Sara Kooperman is the CEO of SCW Fitness Education and WATERinMOTION®, is a visionary leader that has launched nine successful MANIA® fitness-professional conventions, over 35 live and online certifications, and over 600 video & CEC projects.

Feb 11, 2019 • 45:07

216 Erin Kelly - In the Shoes of a Chief Strategy Officer in the Fitness Industry

Erin Kelly is the Chief Strategy Officer for Brick Bodies . With more than thirty years in the fitness industry Erins career began as a fitness trainer and quickly progressed to group exercise instructor, personal trainer, group exercise director, general manager, VP, COO, & CEO with companies such as Brick Bodies, Star Trac, Schwinn and Les Mills.

Feb 4, 2019 • 46:04

215 Craig Weber Building Successful Teams That Perform When The Pressure Is On

Craig Weber is the author of the bestselling book, Conversational Capacity: The Key To Building Successful Teams That Perform When The Pressure Is On (McGraw-Hill, 2013). An expert on the subjects of conversational capacity and adaptive learning, he helps people, teams, and organizations dramatically improve their performance by treating dialogue as a discipline.

Jan 23, 2019 • 36:34

214 Jeffrey Gitomer Words of Wisdom

Jeffrey Gitomer is the Author of 15 best-selling books including the Little Gold Book of YES! Attitude, Little Red Book of Sales Answers, Little Red Book of Selling and many more. He has been elected to the speaker Hall of Fame, he is the Self crowned King of Sales and he is the co-host of the Sell or Die podcast.

Jan 18, 2019 • 40:43

213 Fool Proof Your Fitness Business with Travis Jones

Travis Jones is the Founder and CEO of Result Based Training (RBT) Gyms and the co-founder (alongside his wife Liv Jones) of Think Tank, Attain Digital and If Not Now Then When.

Jan 12, 2019 • 52:44

212 Ann Marie Barbour: Building an Engaged Group Fitness Community

Ann Marie Barbour the co-founder of Soul Body LLC and Co-Creator of SoulBody Barre, SoulBody Barre “Unhitched” and SoulBody Power group fitness programs. Ann Marie has been in the fitness industry for over 15 years, and after falling in love with BARRE, and after seeing the benefits of this type of training, she, along with her best friend and business partner Stacey Van-diver created SoulBody LLC, a company offering “boutique style” progressive programming to larger clubs and studios. SoulBody

Jan 7, 2019 • 41:33

211 Inside Anytime Fitness, Connecting with Customers Using Technology

Ryan Mesanz is the Chief Technology Officer of Anytime Fitness.  Ryan leads a team that includes 60 developers, designers and infrastructure engineers, so unsurprisingly our focus topic for today is technology! Ryan starts by sharing the tech demands of their customers in 2018, we discuss how Anytime Fitness have created a platform to connect members and coaches with one centralised App and lastly we chat about using data for rewarding loyalty

Dec 17, 2018 • 17:43

210 Leveraging Technology in a Fitness Business

This episode is part of the Motionsoft Technology Series with interviews featuring speakers from the 2018 Motiosoft Technology Summit.  Todays special guest is the Director of Member Services for Crunch Fitness, Candace Sweat.  During the episode we discuss leveraging technology for solutions across every area of the business.

Dec 17, 2018 • 16:37

207 Everything You Need to Know About Virtual Group Fitness with Paul Bowman from Wexer

Paul Bowman is a passionate fitness industry professional who serves as CEO of Wexer, the global leader in the world of virtual fitness. His passion is never more evident than when discussing Wexer’s company mission: to help health club operators stay relevant in an increasingly digital world by embracing technology, rather than seeing it as a competitive threat.

Dec 17, 2018 • 36:11

209 A look inside InShape Health Clubs with CEO Francesca Schuler

Francesca Schuler is the Chief Executive Officer at In-Shape Health Clubs, a California-based chain of over 65 full services health clubs. Prior to her role as CMO and then COO at In-Shape, Francesca held executive positions as BevMo!, Treasury Wine Estates Americas, Method Products, Inc. and The Gap. She has an M.B.A. from Wharton and lives with her family in Sonoma.

Dec 14, 2018 • 21:42

208 Start Up Advice for Fitness Entrepreneurs

Raj Sareen is an entrepreneur, scientist, and inventor who currently leads a fast-growing wellness technology start-up Styku. With a BS in Space Sciences, and an MS in Physics, Raj spent much of his academic career focused on learning about the physical world we live in and the universe above.

Dec 12, 2018 • 31:56

206 Onboarding a New Employee - Your Complete Guide to the First 90 Days

Meredith DePersia oversees the Human Resources function for Active Wellness. She leads a passionate team of HR professionals responsible for employee relations, benefits, recruitment and compliance. Meredith joined Active Wellness in March 2014. Prior to Active, she was the Vice President of Commercial Clubs at Club One, serving in leadership roles such as General Manager, Regional Manager and Director of Operations throughout her 11-year tenure. She has been a featured speaker on employee ma

Dec 9, 2018 • 42:58

205 How to Develop World Class Leaders in Your Business

Since joining Excel Fitness as the Director of Strategy, Jeff Helfgott has been responsible for scaling the people, process and technology to support its growth from 18 clubs to 62 Planet Fitness clubs across six states. Prior to Excel Fitness, Jeff was an Army combat arms officer before assuming technology and strategy roles at USAA, McKinsey and a variety of start-ups.

Dec 5, 2018 • 44:04

204 2019 Year Of the Wearable - Are You Ready?

Mike Beeney is the Director of Myzone Asia Pacific, a wearable technology company who work with over 6,000 facilities across 65 countries. Mike holds a Masters degree in exercise and health sciences and has worked in the health and fitness sector for over 20 years both in the UK and across the Asia Pacific region. During this episode Mike talks us through the current landscape of wearable tech in the fitness industry, what the future looks like plus how wearables can enhance member retention

Dec 3, 2018 • 17:43

Myth Busting: Customer Service Secrets

Katie Bossie is the Senior Business Manager, Health & Fitness for Listen 360. She  joined the Listen360 team in 2015 and oversees business development and service delivery of Listen360's member feedback and reviews management system for all health and fitness clients. Having worked with clubs and studios of all types and sizes, Katie is keenly suited to share insights and best practices on what drives member loyalty in the health and fitness industry.

Nov 29, 2018 • 29:55

202 Everything You Need to Know About Live Streaming Your Classes

Before launching her own company, FORTË, Lauren Foundos spent a decade working on Wall Street, with the last five years in finance on the trading floor as an Institutional US Government Bond Broker at Whitaker Securities where she helped to dramatically increase UST Short Coupon and Bill desk revenues. Prior to that she worked at Deutsche Bank in Synthetic Equities and Cloudview Capital Management, a global-macro hedge fund, on their trading desk. Lauren graduated from the University of Maryland

Nov 19, 2018 • 33:46

201 Five Ways to Increase the Quality of Your Leads

David Steel is the Chief Viral Officer of Sneeze It, a division of The Steel Method.  In his role, he educates companies on how to attract prospects, build a lead pipeline, and convert those leads into customers. He is a best-selling author and online marketing expert who has given speaking engagements in the United States and abroad on how to create successful—and lucrative—digital and social marketing campaigns.

Nov 16, 2018 • 40:21

200 Amanda Bond Conversational Selling on Facebook

Amanda Bond is owner of The Ad Strategist and the creator of the StrADedy System. Entrepreneur Magazine calls her a “Facebook advertising genius”, Social Media Examiner named her “the brightest mind in Facebook advertising today” due to her unique mix of creativity and her vast analytical experience from analyzing hundreds of millions of client ad impressions. Amanda joins us in this episode to talk about conversational selling on Facebook.

Nov 1, 2018 • 45:02

199 Key Insights from the 2018 Fitness Studio Operating and Financial Benchmarking Report

Josh Leve is the Founder & CEO of the Association of Fitness Studios (AFS). AFS is the most trusted and fastest growing business association, dedicated to current and aspiring fitness owners. Josh has been featured in all major news outlets and is a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, and ZUMBA.

Oct 31, 2018 • 28:46

197 Tax and Accounting Tips for Every Fitness Business

Mike Jesowshek is a Certified Public Accountant with both a Bachelor and Masters in Accounting. He is the founder of JETRO and Associates, a cloud based accounting firm. Mike has a strong passion for technology as his firm helps provide digital accounting, bookkeeping, tax and payroll solutions for small business owners. With clients all over the U.S., his goal is to help these businesses pay the least amount of taxes as legally possible while helping them grow personally and professionally. In

Oct 26, 2018 • 30:09

198 Five Key Strategies to Maximizing Club Profit with Small Group Training

Sue Richard has excelled in the fitness industry for over 20 years. Through her various roles as a Personal Trainer, Group Fitness Instructor, Team Trainer and Club Manager she has inspired thousands of health club members towards incredible results. Sue currently owns her own health and fitness club and is the co founder of TRIBE Team Training.

Oct 26, 2018 • 36:56

196 Sculpting the Customer Experience at Planet Fitness with Brian Zehetner

Brian Zehetner is an accomplished registered dietitian and strength and conditioning coach with 20 years of experience in the health and fitness industry. He is currently the Director of Health and Fitness at Planet Fitness World Headquarters and is the former Chief Science Officer at Anytime Fitness Corporate.

Oct 19, 2018 • 38:28

195 3 Things You Must Do in Your Fitness Business

Robert Gerrish is a Venture Strategist and he supports individuals starting, growing, fine-tuning or exiting their business.   This episode is perfect for new Personal trainers and fitness professionals. Robert takes us through the steps to ensuring there is a market out there for your business idea, how we best ensure we have our service offering right, the steps to create our ideal client profile and the 3 most important things a fitness professional should do to succeed as your own boss.

Oct 12, 2018 • 36:11

194 Leadership lessons from the Founder and CEO of TRX Randy Hetrick

Randy Hetrick is Founder and CEO of TRX.  Over the past three decades he has built a record number of unique accomplishments including: collegiate athlete, 14-year Navy SEAL Officer, bootstrap entrepreneur, multi-patented inventor, and growth company CEO whose company earned multiple placements on Inc. 500 Fastest Growing Companies List  and Outside Magazine Best Places to Work list. He earned a bachelors degree from the University of Southern California; a master degree from the Naval Postgradu

Oct 10, 2018 • 30:43

193 How to Start Your Online Personal Training Business

James Breese is the founder of Strength Matters, a business that not only offers Online Personal Training to consumers, but also services fitness professionals with educational events, certifications a print magazine and online community. Via Strength Matters, James has created a system of growing and scaling online Personal Training and he joins us on this intensive show to walk us through the steps he has taken to build a successful online PT business. This show is perfect for Personal Trainer

Oct 3, 2018 • 47:19

192 The Rapid Growth of Home Mobile Personal Training with Josh York from GymGuyz

Josh York is the Founder & CEO of GYMGUYZ, an in Home Mobile Personal Training franchise company, headquartered in Plainview, NY. Since its inception in 2008, Josh has been valued for his hands-on leadership style growing the business and profitability to more than 10,000 clients, over 150 employees and a fleet of vans in less than 5 years. Today GYMGUYZ is the fastest growing franchise brand with over 200 locations in 28 states and 3 countries.

Sep 28, 2018 • 36:50

191 How to Build Yourself as an Authentic Leader with Henna Inam

Henna Inam is the CEO of Transformational Leadership Inc. She is an executive coach to C-level leaders who are creating transformation within organizations. She helps them transform from within, to create cultures of innovation, trust, and inclusion. Henna has more than 20 years of experience in marketing, finance, and sales and has lived or worked in seven countries across four continents. She is the author of Wired for Authenticity, which won Leadership Book of the Year 2016. During this episo

Sep 21, 2018 • 29:19

190 Running a Fitness Business with Frank Nash

Frank Nash is the owner of STRONGER Personal Training. For the past 20 years Frank has been committed to achieving excellence in the field of Fitness Training and Performance Enhancement. He is an experienced fitness business owner,  best Selling Author and International Speaker. During the interview we discuss: What to consider before re-branding your business How he ensures his coaching team consistently deliver an amazing experience for their members Frank shares his experience and opinion o

Sep 16, 2018 • 41:25

189 Inside the Red Room with the CEO of Barrys Bootcamp, Joey Gonzalez

Joey Gonzalez is the CEO of Barry’s Bootcamp.  Barry’s is known as the original cardio and strength interval workout that innovated group fitness and started a global boutique movement.  In this episode: Joeys journey to becoming the CEO, their formula for success, Joey shares how they ensure their brand message remains consistent across multiple countries and locations and we discuss Barrys retail and how it has grown to become an important and profitable part of the business.

Sep 8, 2018 • 24:57

188 Rachel Cosgrove 3 Ways to Make More Money in your Fitness Business

In this weeks show we discuss 3 Ways to make more Revenue in your Fitness Business, How to increase your prices each year, Tips for getting new members into your club. Rachel Cosgrove, 2012 IDEA Personal Trainer of the Year, co-owns and has operated Results Fitness, a fitness center in Southern California, for the past 16 years. Results Fitness was named one of the top ten gyms in the United States by Men’s Health Magazine three years in a row and was voted a Best Gym by Women’s Health Magazine

Aug 31, 2018 • 40:51

187 Mike Arce How to Set Your Prices so your Prospects Don't Say No

How can we use pricing psychology to influence consumer behavior?This weeks expert guest is Mike Arce the Founder and CEO of Loud Rumor, the fitness & wellness industry's leading source for lead generation. Mike is also the host of the GOAT Show - a podcast that interviews those who are arguably the Greatest Of All Time at what they do.

Aug 24, 2018 • 40:31

186 Creating the Ultimate Group Fitness Business Model with Amy B Thompson

The relationship between group fitness and member retention The effect virtual fitness has on the member experience Why its important to go back to basics with our class names and schedules How to use group exercise to optimize retention Amy B Thompson is a national account executive for Les Mills USA, she is experienced  in leading operations, sales, training and programming for her own studio, several multi-club fitness chains and franchise fitness brands.

Aug 20, 2018 • 34:17

185 Travis Barnes Critical Systems for Fitness Business Success

Travis Barnes is a Multiple Business Owner, Speaker, Author and Founder of FITBIZ Mastery. He has two books. Journey Fitness. And 52 Amazing Journeys. His most recent accomplishment is becoming a franchisor and he is far from an overnight success. Travis had to overcome a decade of incarceration to get to where he is at.

Aug 8, 2018 • 34:52

184 The 5 Stages of Building a Legacy Fitness Business

Greg Justice, MA, is a best-selling author, speaker, and fitness entrepreneur and was inducted into the National Fitness Hall of Fame in 2017. He opened AYC Health & Fitness, Kansas City’s Original Personal Training Center, in May 1986.  Greg is the co-founder and CEO of the National Corporate Fitness Institute (NCFI), and the co-founder of Scriptor Publishing Group.

Aug 5, 2018 • 41:31

183 Super Charge Your Productivity with These Tips from Mark Fisher

Mark is a speaker, consultant, and co-founder of Mark Fisher Fitness, the fitness industry’s most eccentric gym, and Business for Unicorns, a company that helps awesome humans become successful entrepreneurs.

Jul 27, 2018 • 39:17

Orange Theory Fitness: How to Recruit World Class Fitness Coaches

Zack Bell is a wellness professional, coach, and educator.  During this episode Zack shares:  the Orange Theory approach to their coach recruitment strategy, Methods for communicating to team members across multiple locations, Team KPI's for measuring performance, 3 traits to look for when recruiting new coaches for your fitness business.

Jul 23, 2018 • 44:28

How to develop a social media strategy for your fitness business

Sam Mutimer is the Founder and Director of Social Media at Thinktank Social. During this weeks show you will learn, where you should start to develop a social media strategy, The key components of a Facebook strategy, The key components of a Instagram strategy, Top Tips on developing a social media strategy.

Jul 17, 2018 • 36:48

180 Ryan Holiday How to Turn Adversity into an Opportunity for Growth

Ryan Holiday  is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world. During his interview on The F

Jul 11, 2018 • 21:08

179 How Distributed Decision Making can Transform Your Fitness Business

How to turn employees into stakeholders How distributed decision making can transform your fitness business How to measure performance in a business using distributed decision making Chuck Blakeman is a serial entrepreneur, an internationally acclaimed speaker, weekly Inc. Magazine contributor, best-selling author and world-renowned business advisor who has built ten businesses in seven industries on four continents.

Jun 22, 2018 • 25:04

177 How to Meet the Needs of Fitness Consumers with Brand President of Anytime Fitness, Stacy Anderson

As Brand President for Anytime Fitness, Stacy Anderson steers the world’s largest and fastest-growing fitness franchise, serving 3 million members at gyms located in 30 countries on five continents. Her top priority is leading the evolution of Anytime Fitness from its pioneering 24/7 convenience model to a more personalized coaching approach, featuring new digital technologies and a broader selection of group training programs.

Jun 20, 2018 • 25:43

178 Sean Cannell How to Start Your Own You Tube Channel

Why should a fitness business be on You Tube?  How to set up a You Tube channel?  When loading a video what should we include in the decryption, tags?  How can we help the Search Engine Optimisation of our videos?  Sean Cannell is a YouTuber, international speaker, and business coach who built a seven figure media company helping entrepreneurs and creatives build their influence and income with online video.

Jun 15, 2018 • 1:03:30

176 Ben Coomber How to Become an Awesome Personal Trainer

Topics discussed in this show: Essential skills that Personal Trainers need to succeed Tips on Time Management for PT's Advice about operating on multiple platforms  Ben Coomber is a nutritionist (BSc, CISSN), Coach, speaker and writer. Ben has the UK’s #1 rated health and fitness podcast on iTunes ‘Ben Coomber Radio’. Ben run’s The BTN Academy, an online nutrition education company. Ben also owns Awesome Supplements, a brand offering clarity in the confusing world of supplements. Ben is a sough

Jun 13, 2018 • 18:06

175 Kristen Hadeed Lessons in Millenial Leadership

Kristen Hadeed imagines a world in which all organizations have cultures that empower people to keep climbing toward the best version of themselves every day. As the young leader of Student Maid, a successful cleaning company that hires primarily students, Kristen has fostered a unique perspective on leadership, organizational culture and engaging the next generation.  In October 2017, she published her first book, “Permission To Screw Up,” in which she tells the stories of her biggest mistakes

Jun 6, 2018 • 26:03

174 Erik Fisher 11 Apps All Fitness Professionals Should Know About

In todays show, Erik Fisher shares 11 Apps for Getting & Staying Organised, Being Creative and Saving Time. Erik Fisher has been with Social Media Examiner for 4 years where he serves as the social media manager. He is also a podcaster on productivity, producing for the last six years, ‘Beyond The To-Do List’ podcast where he talks with real people who practically implement productivity strategies in their professional and personal lives.

May 27, 2018 • 40:25

173 In The Trenches of MidTown Athletic Club Chicago with COO Jon Brady

A life-long athlete with more than 20 years of experience in the sports, hotel and health club industries, Jon Brady is a natural as the chief operating officer (COO) of Midtown Athletic Clubs. In his role, Brady oversees all areas of business operations for Midtown’s eight locations across the U.S. and in Canada, including the newly opened Hotel at Midtown in Chicago. During the show, we go behind the scenes of MidTown Athletic Chicago to hear how they have integrated 3rd party brands into the

May 20, 2018 • 28:38

172 Incoming IHRSA Chair Jim Worthington Leading Industry Changes

Jim Worthington is the owner of the Newtown Athletic Club, a 250,000 sq ft lifestyle club on 25 acres and Chairman of the IHRSA Board of Directors beginning July 1, 2018. As of May 2018, he has been appointed to the President’s Council on Sports, Fitness and Nutrition along with individuals such as Herschel Walker, Dr. Oz and Bill Belichick. During this show we discuss, What will we see on the agenda for IHRSA for the next 12 months Jim's plans for his appointment on the President’s Council on S

May 18, 2018 • 44:47

171 Ignite the Customer Experience in Your Fitness Business with Amanda Stevens

In this weeks show: The difference between a customer and an advocate How we can help our team understand the importance of customer service How a customer advisory board can help you get great insights on your business The role of technology for customer experience And she shares 3 ways to immediately improve the customer experience in your business Amanda Stevens has dedicated nearly two decades to researching and understanding the science of consumer behaviour and how organisations can grow

May 8, 2018 • 27:00

170 Ten Steps to Creating a Membership Sales Promotion with Kari Bedgood

Kari Bedgood oversees the marketing and public relations functions for Active Wellness. She leads an innovative, results-driven team responsible for lead generating marketing campaigns, brand management and strategic communications that support the company’s sales and growth objectives. Prior to joining Active Wellness in 2014, Kari was Vice President of Marketing and PR for Club One and also worked for Ketchum’s Brand Marketing and Consumer Food account management teams serving clients such as

Apr 29, 2018 • 19:49

169 Powerful and Profitable Digital Marketing with Alan Leach

In this show: Tools for Digital Marketing, How much a club owner should spend annually on their online campaign. 3 secrets to powerful and profitable digital marketing Alan Leach is the Group General Manager and Director of Sales & Marketing at West Wood Clubs, Dublin, Ireland.  He is a sales trainer and international speaker and presenter on fitness club sales and marketing.  In 2017 Alan was voted onto the IHRSA board of directors.   Later in the show, Pam O'Donnell joins us to chat about The

Apr 26, 2018 • 37:01

168 Video Marketing Essentials for Fitness Professionals with Jason Hsiao – Intensive 4 of 4

Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. During this 4 week series you will learn:  How to Plan your video marketing by asking 6 simple questions The common mistakes to avoid when creating videos Ways to make your video cut through How do we create great videos on a low budget

Apr 25, 2018 • 17:09

167 A look inside 24 Hour Fitness with CEO Chris Roussos

24 Hour Fitness has a network of more than 420 locations nationwide that serves nearly 4 million members throughout the U.S., opening new clubs at the rate of one every few weeks! Today’s special guest is the CEO of 24 Hour Fitness, Chris Roussos.  Prior to taking on the role of CEO in May 2017, Chris was the President and CEO of Epic Health Services.  With his background in healthcare and his role now in the fitness industry, Chris understands the policy implications of the Affordable Care Act

Apr 24, 2018 • 33:40

166 Video Marketing Essentials for Fitness Professionals with Jason Hsiao – Intensive 3 of 4

Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. During this 4 week series you will learn:  How to Plan your video marketing by asking 6 simple questions The common mistakes to avoid when creating videos Ways to make your video cut through 4: How do we create great videos on a low budget

Apr 16, 2018 • 19:11

165 Michael Piercy: Impacting your Community to grow your fitness business and brand

Michael Piercy is the owner of The LAB in Fairfield, New Jersey. He is the recipient of the 2017 IDEA Personal Trainer of the Year award and has also been awarded the 2013 TRX FACEUP award for Overall Instructor of the Year. Michael represents brands such as Under Armour, TRX® and Matrix fitness as a Master Trainer. He is a former professional baseball player with three Major league organizations and holds a master’s degree in exercise science.

Apr 16, 2018 • 28:42

163 Social Media Polices for your Staff from Lawyer Scott McKenzie

DISCLAIMER The commentary in this podcast is the opinion of the author and in no way constitutes legal advice. Scott McKenzie is more than a corporate lawyer, he is a trusted advisor. Scott guides his clients through the maze of laws affecting commercial transactions with straight talking and thinking outside of the box. He has been recognised as Australia’s leading lawyer to the fitness industry. If you want clear advice and exceptional outcomes, Scott is your man. During the show we discuss ho

Apr 6, 2018 • 23:28

164 Video Marketing Essentials for Fitness Professionals with Jason Hsiao – Intensive 2 of 4

Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. Prior to Animoto, Jason served as a television producer for MTV Networks.

Apr 5, 2018 • 24:11

162 Video Marketing Essentials for Fitness Professionals with Jason Hsiao – Intensive 1 of 4

Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. Prior to Animoto, Jason served as a television producer for MTV Networks. During this 4 week series you will learn:  How to Plan your video marketing by asking 6 simple questions The common mistakes to avoid when creating videos Ways to make your video cut through How do we cr

Apr 4, 2018 • 25:05

161 Jessica Matthews Use Mindful Movement to Create a Memorable Member Experience

Jessica Matthews, M.S., E-RYT500 is an award-winning and industry leading fitness and wellness educator. She is a professor at Point Loma Nazarene where she developed the Masters of Kinesiology in Integrative Wellness program. She also serves as senior advisor for health and fitness education for the American Council on Exercise (ACE). A sought after and trusted media resource, Jessica regularly contributes as a wellness expert to numerous publications and media outlets, including Women’s Health

Apr 1, 2018 • 36:05

160 Author Peter Docker helps you Find Your Why

Peter Docker is the co-author of Find Your Why.  He is passionate about enabling people to be extraordinary and inspired by the theory of The Golden Circle, he has collaborated with Simon Sinek for over five years and has the role of Igniter and Implementation Specialist on the Start With Why team. He is dedicated to continuing to learn and share insights into how humans operate, communicate and relate.

Mar 16, 2018 • 27:06

159 Justin Tamsett Shares Strategies to Increase Your Prices

What were you doing in 1988? Our guest today completed his personal training course which means in 2018 he celebrates working 30 years in the fitness industry – for some of you listening means he has been working in the industry longer than you have been alive! As of today he has spoken in 19 countries delivering 316 presentations, speeches or key notes to over 180,000 people! Including speaking at Filex in Australia for 19 consecutive years and at IHRSA for 13 consecutive years! He is Australia

Mar 16, 2018 • 40:04

158 THE BUMPER EDITION The Ad Strategist Amanda Bond Says Stop Wasting Money on Facebook Ads

Amanda Bond is owner of The Ad Strategist and the creator of the StrADedy System. Entrepreneur Magazine calls her a “Facebook advertising genius”, Social Media Examiner named her “the brightest mind in Facebook advertising today” due to her unique mix of creativity and her vast analytical experience from analyzing hundreds of millions of client ad impressions. A fiery personality, Bond mixes education and entertainment in a straight shooting way to show people the right way to do Facebook adver

Mar 11, 2018 • 1:04:03

157 Jan Spaticchia Culture Starts With The BIG Conversation

Jan Spaticchia is the Chairman, CEO and co-founder of the énergie Group. With a widespread reputation for his entrepreneurial flair, leadership and vision, Jan has over 24 years’ experience in the Health, Fitness and Leisure industry.

Mar 6, 2018 • 30:44

156 Career Tips For Gym Managers | In The Trenches

Ed Delahenty is the Club General Manager of Goodlife Prahran Victoria.  He started as a Membership Consultant,  progressed to Sales Manager for Fitness First, progressed to Club Manager for Fitness First then Club Manager at FitNFast. Wanted a better understanding of the Fitness side of the business so became a Personal Trainer to further develop skills in the industry and then for the last 4.5 years Club General Manager for Goodlife.

Feb 26, 2018 • 25:40

155 Mike M​ichalowicz How to stick to your financial resolutions – Intensive 4 of 4

Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Today Mike travels the world as entrepreneurial advocate speaking to groups just like ours. He is globally recognized as the guy who “challenges out da

Feb 20, 2018 • 13:10

154 Thomas Plummer Social Media Marketing for The Fitness Industry

During this weeks show, special guest Thomas Plummer talks about how much of your marketing budget should be allocated to social media marketing, how to use social media to market to prospects at different buying stages, how to use video to market your business and 3 tips for fitness business owners marketing on social media. Thomas Plummer has been working in the fitness business for over 40 years. He founded the Thomas Plummer Company in 1990, which eventually became the National Fitness Busin

Feb 15, 2018 • 39:19

153 Mike M​ichalowicz Strategies to reduce expenses – Intensive 3 of 4

Mike Michalowicz* is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Today Mike travels the world as entrepreneurial advocate speaking to groups just like ours. He is globally recognized as the guy who “challenges out d

Feb 15, 2018 • 12:43

152 Emma Barry Key Lessons We Can Learn from Boutique Studios

In this weeks show special guest Emma Barry talks about the key lessons we can learn from boutique studios.  Emma Barry (LA) is an observer and a catalyst. A founding member of group fitness juggernaut Les Mills International and previous Director of Group Fitness Programming for luxury-lifestyle brand Equinox; Emma has inhaled senior roles in programming, product development, global training, and people & culture. Emma is fluent in what happens NEXT in fitness.

Feb 13, 2018 • 27:45

151 Mike Michaelowicz Tips for improving cash flow Intensive 2 of 4

Mike Michalowicz* is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Today Mike travels the world as entrepreneurial advocate speaking to groups just like ours. He is globally recognized as the guy who “challenges out d

Feb 8, 2018 • 12:48

150 Greg Sellar Find Your Focus and Set Your Year Up For Success

In this weeks show:  Questions to ask yourself at the start of a new year, Bad habits to avoid, Maintenance versus Progress tasks, Tips for finding focus and avoiding distraction. Greg Sellars work in the fitness industry has seen him speak and present training workshops in over 55 countries worldwide, training over half a million people in the process. He is a ten-time IDEA World presenter and has been recognised as the International Fitness Presenter of the Year 2010 at the International Fitne

Feb 6, 2018 • 43:35

149 Mike M​ichalowicz Financial Management Resources – Intensive 1 of 4

Mike Michalowicz* is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur. Over the next 4 shows you will learn: Recourses to improve your knowledge around financial management Tips for improving cash flow in your business Strategies to reduce expenses How to stick to your New Year financial resolutions

Feb 1, 2018 • 16:02

148 Personal Training Client Retention with Dom Dos Remedios

Dom dos Remedios is the owner & CEO of the Personal Training Academy, one of Australia’s premier Fitness Education providers. While his passion now lies in creating and delivering health and fitness education, he previously spent over a decade as the National Fitness Manager (Fitness First, Australia) and National Personal Training Manager (Crunch Fitness, USA), thus has extensive fitness club operations experience. Dom graduated from the University of Sydney with a BEd (Human Movement w Honours

Jan 30, 2018 • 32:57

147 Lisa Bodell Why Simple Helps Your Business Win

Lisa Bodell is a bestselling author and the Founder and CEO of futurethink. She’s helped thousands of senior leaders at companies like Google, Pfizer, and Lockheed Martin get to the work that matters so they can leapfrog the competition. As a keynote speaker, Lisa inspires over 100,000 people each year with radical thinking and practical tools that motivate her audiences to take action. Lisa’s latest book, Why Simple Wins, shows organizations and individuals how to eradicate complexity and embra

Jan 23, 2018 • 24:38

146 Brent Darden The 7 Steps to Influence Movement

The club industry has labeled Brent Darden a “Texas Talent” and “Industry Treasure” – “part preacher, part teacher, and part reacher”. For over three decades, the former IHRSA Board of Directors Chairman has amassed a wealth of knowledge about the industry and continues to share his experiences around the world through speaking and consulting. During this weeks show Brent talks about the 7 Steps to Influence Movement for fitness professionals and your clients.

Jan 16, 2018 • 26:32

145 Using a Brand Ambassador in your Fitness Business

Deb Heisler is Active Wellness' Director of Operations overseeing the company's day-to-day activities on the East Coast. is responsible for operational best practices and client relationships across many of our Active sites. With almost 20 years experience, Deb has held a multitude of management positions and worked in various channels from commercial to corporate. Deb lives in Tampa, FL and when she is not working you can find her camping or spending time at the beach with her family. During th

Jan 10, 2018 • 17:25

144 20 minutes In The Trenches with a Successful Niche Personal Trainer

As a health and fitness expert, Jennifer “Jen” Rulon, has inspired, coached, and motivated many athletes to complete their first triathlon to their 3rd Ironman Triathlon. Jennifer encourages and guides her athletes to learn about themselves BEYOND the physical aspects of doing an Ironman Triathlon with the mental aspects of “IronZen” and “Life Lessons for an Ironman Triathlete.”

Dec 26, 2017 • 20:55

143 Blair McHaney Redefines Innovation In Your Fitness Business

Blair is Former VP of Strategic Initiatives for Medallia, the world's leading operational customer experience management (OCEM) technology, subject matter expert on operationalizing voice of customer systems, and club owner for over 34 years. He is President of Club Works, Medallia’s Partner for Operational Customer Experience Management in the fitness industry. ClubWorks serves more over 500 clubs including Equinox, US Fitness Group, Fitness Connection, Gainesville Health and Fitness, The Houst

Dec 19, 2017 • 19:47

Daniel Priestley How to become a Key Person of Influence in the Fitness Industry

Daniel Priestley is a successful entrepreneur who's built and sold businesses in Australia, Singapore, and the UK. He's the co-founder of Dent Global, one of the world's top business accelerators for entrepreneurs and leaders to stand out and scale up.  With offices in London, Sydney, Singapore and Tampa, the program is endorsed by the Institute of Leadership and Management. Over 500 entrepreneurs and leaders, each year participate globally in developing their businesses with the support of high

Dec 12, 2017 • 33:00

141 Marisa Hoff Using Facebook to generate leads for your fitness business

Marisa Hoff has successfully managed Stevenson Fitness, since its’ inception in 2010. Marisa has worked to build a membership base of nearly 2000 members with a high NPS (consistently in the 80s) and high retention rates. Financially, Marisa has ensured that the club has been profitable since Day 1, with increasing ancillary revenues every year (currently nearly 40%). Both Group X and Personal Training have thrived under her leadership. Marisa has shared strategies for success at various fitness

Dec 4, 2017 • 21:15

140 How to run a successful program in your club with Scott Gillespie

Scott Gillespie is very active in the Health & Fitness industry, speaking nationally and internationally on successful member programming. He has been featured in industry publications and consults with independent clubs. He has served on industry Boards of Directors, shaping the industry’s future, including chairing the National Industry Public Policy Committee, creating legislation and lobbying on Capitol Hill on the industry’s behalf. During this weeks show Scott talks about the Saco Sport &

Nov 27, 2017 • 28:05

139 Casey Conrad How to Make Follow Up Calls to a Prospect - Intensive 4 of 4

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry. Most recently Casey has created an entire line of comprehensive training programs that are delivered on-line. These include membership sales, personal training sales and Internet marketing. She has spoken in 2

Nov 17, 2017 • 26:00

138 Michael Stelzner Social Media Marketing Advice for Fitness Professionals

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show. During the show you will learn:  The concept of a marketing stopping list Low cost ways of reaching your audience through social media Facebook Watc

Nov 17, 2017 • 27:24

137 Casey Conrad How to handle sales objections - Intensive 3 of 4

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry.  During the Intensive Series on Sales you will learn: Week 1: The 8 Steps to Fitness Sales Week 2:  The 5 pre-qualifying questions you must ask a prospect Week 3:  How to handle objections in sales Week 4:  H

Nov 14, 2017 • 18:26

136 Frank Furness How to Dominate the First Page of Google

Frank Furness CSP is an internationally sought after Sales & Technology Speaker and Social Media Presenter He is a specialist in sales, technology, social media and goal setting and how they work in tandem to produce great results for organizations. He currently spends seventy percent of his time speaking internationally, working in fifty three countries.  He has presented at Entrepreneurs University and his clients include the British Olympic Team, The Professional Cricketers Association, Sport

Nov 11, 2017 • 25:55

135 Casey Conrad the 5 pre-qualifying questions you must ask a prospect - Intensive 2 of 4

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry.

Nov 7, 2017 • 20:19

134 Rick Caro The Ultimate Guide to Selling a Club Part 2

Rick Caro has been in the health club industry for 44 years as club owner, operator, Chairman of the 10th largest U.S. club company and as a consultant of over 3,000 assignments. Rick runs 2 major industry events, sits on Boards and Advisory Boards of several companies serving the club industry.

Nov 7, 2017 • 30:28

133 Casey Conrad The 8 Steps to Fitness Sales Intensive 1 of 4

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry.

Nov 2, 2017 • 19:55

132 Mark Miller Lessons A Fitness Business Manager Has Learned From Outside The Industry

Mark Miller is the Chief Operating Officer of Merritt Clubs with over 25 years of experience at the Senior Management level; Mr. Miller joined the Merritt Team in 2000 as Regional Fitness Director responsible for all Fitness, Programming and Operations. Since that time he has moved into the strategic role of COO. In addition to running the Merritt Clubs, Mark speaks at several industry conferences, such as the IHRSA Institute, IHRSA international show, MACMA, NEHRSA, Club Industry and other show

Oct 31, 2017 • 24:20

131 IHRSA's Chair Derek Gallup On Growing Your Club Revenue

Derek Gallup is the Chairman for IHRSA (effective 7/1) and Executive Vice President of Fitness for New Evolution Ventures. He works with several different brands including Crunch, UFC Gyms, Steve Nash Sports Clubs. Derek has 23 years in the fitness industry and has worked with other brands on Fitness and Retail including Hard Candy Fitness, A-Rod Energy Fitness, 24 Hour Fitness. Yoga Works and Gold's Gym.   During the show Derek tells us what's on the IHRSA agenda for the next 12 months, How to

Oct 19, 2017 • 36:13

130 Dr Bill Sukala's Health Check For Your Fitness Business Website

Dr Bill Sukala is a Sydney-based health communications consultant and clinical exercise physiologist who has over 25 years of experience working as a health professional and over a decade of web programming and SEO experience.  He recently launched Health Pro SEO, a niche website consulting service specifically created to help health professionals 1) audit and overhaul their websites (or start a website the right way) to make them fast, secure, healthy; and 2) create quality content that people

Oct 16, 2017 • 35:58

129 Rick Caro The Ultimate Guide to Selling a Fitness Club, Studio or Facility

Rick Caro has been in the health club industry for 44 years as club owner, operator, Chairman of the 10th largest U.S. club company and as a consultant of over 3,000 assignments. Rick runs 2 major industry events, sits on Boards and Advisory Boards of several companies serving the club industry. He wrote the Financial Management textbook for the industry and has received every award, including the only recipient of the Lifetime Achievement Award. He is known for his market analyses, club valuati

Oct 3, 2017 • 28:36

128 In The Trenches of an Award Winning Fitness Business with Kristen Green

With over 25 years Fitness Industry Experience, Kristen Green is the Executive General Manager of the multi award winning Aquafit,a large multipurpose fitness & aquatic centre located in South West Sydney.In 2004, Kristen was engaged to start up the Aquafit business. Aquafit was an immediate success, having achieved profitability within 6 months. this role, Kristen has developed and implemented a well-executed strategy to position Aquafit as a valuable community asset, especially for older adult

Oct 3, 2017 • 43:38

127 Amanda Vogel Your Guide to Guest Blogging as a Fitness Expert

Amanda Vogel has a Master’s degree in human kinetics and is a certified fitness instructor. She regularly speaks at top fitness conferences--including IDEA World, NASM Optima, canfitpro and IHRSA--where she educates fitness pros on group exercise, social media, fitness writing and blogging.

Sep 22, 2017 • 32:50

126 Jennifer Gluckow: Reframe Your Mindset after Rejection in Fitness Sales

Jennifer Gluckow has northeastern smarts and New York City savvy – a rare combination that has her positioned as the next big thing in sales. Okay, she’s not ALL New York. She’s traveled the world, educated in the Midwest at The Olin School of Business at Washington University in St. Louis, and spoken to audiences from coast to coast. Jennifer’s a speaker, trainer, writer, blogger, Facebooker, Instagrammer, Tweeter, podcaster and YouTuber. She is online and on the money. Drive, persistence, and

Sep 19, 2017 • 30:25

125 In The Trenches of a Market Leading Fitness Business with Carrie Kepple

Carrie Kepple is an entrepreneurial leader with a decade of international and senior level fitness business management. A strategic leader of club business, advocate for women in leadership and expert in opening new clubs and rehabbing failing clubs. Newly appointed to the IHRSA Board of Directors and presently club manager of Les Mills Newmarket in Auckland NZ. Experience acquired from senior leadership roles held for two global fitness giants – Gold’s Gym International as a former National Dir

Sep 13, 2017 • 28:54

124 Unlocking a Career for Professional Women in Fitness

Lindsey Rainwater is an experienced advisor and consultant to the fitness and wellness industry. She is a published author for Club Solutions Magazine, has been featured on multiple podcasts and many talks at industry events, in 2017, IHRSA recognized her as a “Rising Star”. She is most known for her widely published original content, and consulting on business solutions to industry professionals. Lindsey is also the president and founder of The Women in Fitness Association, an association focus

Sep 7, 2017 • 32:40

123 Terry Hawkins How to embrace change in your career and life

Terry Hawkins founded People in Progress Global in 1989 after a decade in senior management roles within the apparel vertical. News quickly spread of People in Progress Global’s ability to generate strong results and create a significant shift in the individual learner’s mindset. After leading the business for 21 years in Australia, she relocated to Los Angeles in 2010 to focus on scaling the People in Progress brand in North America. In 2017, Terry transitioned to the role of Chief Creative to

Aug 31, 2017 • 54:43

122 Shannon Fable How to Grow, Lead and Inspire your Group Fitness Team

Shannon Fable is an experienced business and program developer in the health and wellness space. With nearly 20 years in the industry, she has presented and educated in six continents on group fitness, personal training, management, business development and time management.  With a proven track record for assessing needs and developing programs, systems, and structure for a wide variety of businesses in the fitness industry, she has also carved out time to write, mentor, and star in over 25 fitn

Aug 28, 2017 • 50:26

121 Fitness Business Intensive Paul Brown on Retention 4 of 4

Known globally as Mr Retention for his ground-breaking work in member retention, exercise adherence and membership growth, Paul Brown is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world’s most successful and prestigious health club groups with many millions of success stories to date and growing rapidly. He is an award-winning Keynote Presenter, Consultant, Best Selling Author, successful Health Club Owner, leading business strate

Aug 24, 2017 • 25:14

120 Justin Tamsett Facebook Live Tips For The Fitness Industry

Justin Tamsett has been in the fitness industry since 1988 as a personal trainer, sales person, club manager and multi-club owner. During this show he shares the hottest tips to video live stream for fitness professionals including: Why you should consider doing a LIVE video, How to get people to watch, How to get people to interact , Tips for planning your first live streaming video.

Aug 22, 2017 • 32:31

119 Fitness Business Intensive Paul Brown on Retention 3 of 4

Paul Brown Mr Retention is known for his ground-breaking work in member retention, exercise adherence and membership growth, he is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world’s most successful and prestigious health club groups with many millions of success stories to date and growing rapidly. During this show you will learn the must haves of a quality fitness busines and how new clients can attain a level of independence.

Aug 17, 2017 • 15:57

118 Bedros Keuilian On Fitness Business Marketing, Leadership and Team Building

Bedros Keuilian is a best-selling author, speaker and business consultant. He's the founder and CEO of Fit Body Bootcamp, one of the nation’s fastest growing franchises and an investor in over a dozen companies ranging from software, digital ad agencies and coaching and consulting services. During the show we discuss:  Lead generation opportunities outside of funnel pages How to connect with prospects using Facebook Messenger How to create a team of all stars

Aug 16, 2017 • 31:42

117 Fitness Business Intensive Paul Brown on Retention 2 of 4

Retention tools that have lasted the test of time Whats missing from our current retention programs Tips for improving member retention Known globally as Mr Retention for his ground-breaking work in member retention, exercise adherence and membership growth, Paul Brown is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world’s most successful and prestigious health club groups with many millions of success stories to date and growi

Aug 10, 2017 • 17:00

116 Daniel Nyiri 11 Books Fitness Business Entrepreneurs Must Read But Probably Haven’t!

Daniel is the founder and CEO of 4U Fitness, a personal training studio franchise based in Tampa, Florida. Previously he was a professional hockey player, model, and certified personal trainer originating from Budapest, Hungary. In 2011, with $150 in his pocket, not speaking english and nothing else to his name, he moved to the U.S. after two events changed his life forever. Daniel lost his grandparents to obesity and suffered an injury severe enough to close the door to any potential future in

Aug 9, 2017 • 45:56

115 Fitness Business Intensive Paul Brown on Retention 1 of 4

Known globally as Mr Retention for his ground-breaking work in member retention, exercise adherence and membership growth, Paul Brown is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world’s most successful and prestigious health club groups with many millions of success stories to date and growing rapidly. He is an award-winning Keynote Presenter, Consultant, Best Selling Author, successful Health Club Owner, leading business strate

Aug 3, 2017 • 17:13

114 Mark Schaefer How to build your personal brand and become known

Mark W. Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson &

Aug 2, 2017 • 41:07

113 How to Upsell Fitness Services to Increase Revenue with Chris Stevenson

In 2003 Chris Stevenson opened Stevenson Fitness, a 2,000 square foot gym that specialized in private training.  In 2010, they grew to a 7,500 square foot, full-service health club. Now in 2017 they help more than 2,000 members achieve their fitness goals.  Chris first joined us a few weeks ago on show 110 to chat about how to keep your members longer with high net promoter scores.  This week he shares ways to collect and respond to member data and feedback plus ideas on how to upsell fitness se

Jul 26, 2017 • 38:15

112 Trina Gray Best Practices of Club Management

Trina Gray is the owner of the award-winning Bay Athletic Club in Alpena Michigan. She's a seasoned presenter and writer for IDEA Health and Fitness Association and has helped shape the IDEA World business programming. She's a self-made millionaire fitness entrepreneur who has helped redefine the industry. She created the Corporate Fit Challenge program, which is sold worldwide, and blazed a trail with her partnership with Team Beachbody. She's the founder of an on-line coaching group for fit pr

Jul 18, 2017 • 32:14

111 Greg Cassar – Pay Per Click and Facebook Marketing for Fitness Professionals

Greg Cassar is Australia's Leading Digital Marketing Profit Strategist & Coach. He has worked with over 300 businesses as an agency & a coach to help them grow as much as 10x in a year.  Having performed over 400 split tests and managed over $6m in clicks, Greg has driven over 1.8m leads for his clients and his own businesses As a result of spending over $200k on his own education Greg has modeled & perfected the best techniques from around the world for converting leads into customers & ascend

Jul 11, 2017 • 44:52

110 Chris Stevenson Keep Your Members Longer With High Net Promoter Scores

In 2003 Chris Stevenson opened Stevenson Fitness, a 2,000 square foot gym that specialized in of private training. In 2010, Stevenson Fitness morphed into a true phenomenon, boasting a sterling reputation and the prominence of a 7,500 square foot, full-service health club. Currently, Stevenson Fitness helps more than 2,000 achieve their fitness goals. Membership retention rates are consistently more than 70%, and more than 40% of the business revenue is generated from ancillary services. In addi

Jul 4, 2017 • 52:09

109 Sarah Robb O’Hagan CEO of FlyWheel: Turning Challenges into Triumphs

Sarah Robb O’Hagan is the CEO of Flywheel, who has held previous leadership positions at Equinox, Gatorade, Nike, and Virgin.  In her book, EXTREME YOU: Step Up. Stand Out. Kick Ass. Repeat, Sarah draws unconventional insights and kickass lessons from her own personal and professional experiences, including getting fired twice in her twenties on her way to turning around a five-billion-dollar sports drink business. During this weeks show you will learn: How career challenges can turn into amazi

Jun 27, 2017 • 40:49

108 Luke Carlson Growing and Leading your Fitness Business in the Future

Luke Carlson is the founder and CEO of Discover Strength in Minneapolis, Minnesota. He first appeared with us on show 91 when he talked about identifying your core purpose. In this show Luke gives us insights into what it means to lead with vision, he shares key questions every leader should ask and how to succinctly plan your short, medium and long term goals.

Jun 21, 2017 • 35:09

107 The 7 C's to building a winning team with Justin Tamsett

Justin Tamsett has spoken to over 172,500 people face to face, delivering 291 presentations over 18 years. This year, he has trained in a different fitness business model every week as a casual visitor to get the true consumer experience. JT has conducted 168 meetings for the Industry Leaders Roundtable for club owners and personal trainers in Australia and the US.  During todays show you will learn the 7 C’s to building a winning team.

Jun 14, 2017 • 23:19

106 Lisa Simone Richards: How to stand out in a crowded fitness market

Lisa Simone Richards is a visibility strategist for health, fitness and wellness entrepreneurs who want to go from unknown and underpaid to standing out and selling out.  During the show we chat about:  How to make yourself stand out in a crowded fitness market  We learn about the term 'Copy Stalking' and how you can use it to speak your clients language  How to succinctly communicate what we do, when speaking with our ideal customer

Jun 7, 2017 • 28:05

105 Sales EQ Jeb Blount on how to become an Ultra High Performer in your fitness business

This week we officially kick off the celebration of two years of The Fitness Business Podcast and to mark the occasion, We've invited back some of our most popular guests, starting off with the bestselling author of eight books, one of the world’s most respected thought leaders on sales, leadership, and customer experience and a sales acceleration specialist  - Jeb Blount. Jeb has just released a new book called Sales EQ and during todays show, you will learn • How a membership sales consultant

May 30, 2017 • 48:15

104 Your 6 Daily Steps For Leadership from IHRSA Board Member Allison Flatley

Allison Flatley has been committed to the health and fitness industry for 30 years. Over the years, Allison has held every position from a nutrition specialist running the juice bar, group exercise instructor, personal trainer, activities coordinator, club manager, corporate fitness consultant to executive leader. Most of her career, Allison focused on building, operating and growing corporate, commercial, government and hospital-based fitness and wellness programs throughout the United States.

May 23, 2017 • 25:04

103 Tom Breeze explains why you should be advertising on YouTube and how to do it

Tom Breeze is the CEO of Viewability, an international video advertising agency. With clients such as Frank Kern, Neil Patel, Brendon Burchard, Andy Jenkins, Amy Porterfield and many other international brands across many industries, Tom has built thousands of successful advertising campaigns, testing and tracking all the results.  During todays show you will learn why you should be advertising on You Tube and exactly how you can do it - even without a huge budget!

May 17, 2017 • 33:05

102 Setting up your Personal Training team for success and how to implement actions after a conference

This weeks show features two guests, Kate Golden from Newtown Athletic Club and Steve Jensen from Impact Training Corporation.  Kate is the director of People and Fitness Operations for the Newtown Athletic Club, a 250,000 square foot individually owned Lifestyle Facility. She overseas all fitness and wellness operations for the club and was named as one of the 2017 IHRSA Rising Stars.  Kate shares her experience on leadership behaviours that are needed to manage people, advice for new managers

May 9, 2017 • 36:51

101 Instagram influencers, custom hashtags and marketing for fitness studios

This week we welcome back The Instagram Expert Sue B Zimmerman to chat about  *Using Instagram Influencers for your fitness business *Creating a custom hashtag for your local community  *What content you should put on your Instagram stories feed   Then Josh Levy from the Association of Fitness Studios shares some key insights from the 2016 Marketing Best Practices report including:    *What differentiates studios from traditional clubs * What marketing strategies prove the most effective for fit

May 2, 2017 • 37:51

100 Todd Durkin: Empower your team for outstanding results

Our special guest this week is the internationally recognised performance coach, personal trainer, author, speaker, and the man who was ranked one of the Top 100 Most Influential People in Health and Fitness, Todd Durkin!  During the show he talks about the importance of systems in your business, How to empower your team to deliver exceptional customer experiences, Why building your email list is a game changer for your business and the role of social media in building your personal brand.  Also

Apr 26, 2017 • 37:32

099 Stu McLaren Converting leads via email marketing

Stu McLaren helps experts transform their knowledge and influence into recurring revenue by launching, growing and scaling 7 and 8 figure membership sites. He is a coach and consultant and in addition to being a highly successful entrepreneur, he and his wife have launched a registered Canadian charity called World Teacher Aid. During this weeks show you will learn:  How doing fewer annual promotions can equate to more membership sales and he gives us tips on converting leads via email marketing

Apr 19, 2017 • 48:33

98_ The Instagram Expert Sue B Zimmerman: How to grow your Instagram following through business partnerships

Sue B. is the #instagramexpert and creator of the online Instagram course "Ready, Set, Gram"  She's a popular CreativeLive instructor, powerful coach on prominent stages like Social Media Marketing World and a highly sort after business coach.  During this weeks show, you will learn,  How to be known as the go-to person in your niche How to grow your Instagram following through business partnerships

Apr 11, 2017 • 44:15

097 LA Gyms and Studios - The Good, the Bad and the Ugly part 2

FlyWheel, Orange Theory Fitness and Speedplay are this weeks featured studio visits. Take a listen as we experience all three facilities from a customer perspective and share with you some great features to consider for your own fitness space.  We also finish with a few tips you can use, to check your fitness business is a hit and not a miss!  Heres what you will learn in this weeks show: Qualities that create world class coaches Using Heart Rate Monitors to engage with your members Email commun

Apr 5, 2017 • 42:43

096 LA Gyms and Studios - The Good, the Bad and the Ugly

Lights Camera Action!! This week, we are headed to LA to check out what the fitness industry has to offer. JT, from Active Management, joined Chantal for a customer eye view as they worked out at 8 different facilities in 7 days. Here’s what you will learn in this week's show: The importance of on boarding new customers The value a great member experience can have on your retail bottom line Who is THE BOSCO? We will tell you! and Where you may find your best ever front desk team member Also, t

Mar 29, 2017 • 48:11

095 IHRSA 2017 Top Takeaways with Chantal Brodrick

If you follow our social media pages, then chances are you will have seen that I have just returned from a whirlwind trip to LA to attend IHRSA 2017. IHRSA is the International Health, Racquet & Sportsclub Association, and each year they hold an annual event in the U.S. which includes over 100 education sessions and 350 exhibitors at the Trade Show. What you will learn in this week's show: • Tips for making the most out of networking opportunities • Resources to grow and improve your leadership

Mar 22, 2017 • 30:04

094 John Bellamy - Why Every Fitness Professional Should Be Using LinkedIn

This week's guest is John Bellamy from Direct MSGing, a direct response communications company. In this show we are talking about LinkedIn. LinkedIn is the world's largest professional network. If you aren’t already using it to grow your database of fitness clients, you're not alone! It's an underutilized platform by the fitness industry, and John tells us why we should be using it and how! Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter:

Mar 14, 2017 • 35:24

093 Andrew Watson - Running a Workplace Challenge

This week's guest is Andrew Watson from the County Sports Partnership Network in the UK. The CSP Network is a nationwide group of 44 County Sports Partnerships (CSPs) which share a common goal of Improving Lives by Growing Grassroots Sport and Physical Activity. During the interview, Andrew tells us about the specific programs that appeal to a broad range of demographics - groups like corporates, young adults, children and the disabled. He also takes us through the National Workplace Challenge,

Mar 8, 2017 • 26:20

092 Scott Rawcliffe - The 5 Things Needed for a Successful Facebook Marketing Campaign

Scott Rawcliffe is a trainer geek turned social media nerd who is an international presenter and the social media marketing mind behind some of the biggest names in the fitness industry. He specializes in helping fitness professionals grow their business and influence through the power of Facebook marketing. During today's show, you will learn: About the type of content a fitness business should be producing to build customer connection The most important metric to measure Facebook marketing su

Mar 1, 2017 • 40:08

091 Luke Carlson - Identifying Your Core Purpose Makes Your Fitness Business Unique - Learn More

Luke Carlson is the founder and CEO of Discover Strength whose personal training facilities are among the highest volume/revenue training facilities in the U.S. Luke is a sought after speaker to businesses and leaders in a variety of industries. Luke is an ACSM Certified Exercise Physiologist and has a BS Bachelor of Science and MS Master of Science in Kinesiology from the University of Minnesota. During today's show, you will learn: The importance of having a clear core purpose and core values

Feb 21, 2017 • 48:22

090 Monique Valcour - The Symptoms of Burnout and How to Beat It

Monique Valcour is an executive coach, keynote speaker, and workshop leader. She believes that everyone has the right and the capacity to thrive at work and in their lives beyond work. Monique’s coaching expertise is built on over 12 years of work as a management professor, combined with rigorous coach training, certification, and high-level coaching experience in multiple countries and industries. She has served as a professor of management on the faculties of EDHEC Business School (France) and

Feb 14, 2017 • 34:05

089 Rick Mayo and Mike Gelfgot - How to Market Group Training in Your Club to New and Existing Members

Group training is a topic we get lots of questions about. Last year on show 50, Adrian Antigua from Gainsville Health and Fitness answered a number of your questions, and this time we have invited Rick Mayo and Mike Gelfgot along to share their expertise on the subject. To start the show, we talk about great apps to help you get organised in your business. After that, you will learn: • Great strategies for converting current members over to group training • Critical systems you need to run a suc

Feb 7, 2017 • 40:17

088 Coss Marte – How a Drug Kingpin Became a Fitness Entrepreneur

In 2009, Coss Marte was sent to jail as the ringleader of a multi-million dollar cocaine operation. He was grossly overweight and warned by his physician that his current lifestyle, if left unchecked, would likely kill him. Today, Coss has turned his life around, and in the process, has built ConBody, a prison style bootcamp that has over 6,000 clients. During this show, you will hear how he went from a jail sentence to becoming a successful fitness business owner. Things you will learn: The im

Feb 1, 2017 • 44:10

087 Mike Arce - How to Sell Personal Training and Fitness Memberships Easily

Mike Arce is the CEO and founder of Loud Rumor, a 7-figure fitness marketing agency that helps studios and independent gyms grow and get more members. He's an entrepreneur, speaker, coach, and advertising pro. Mike also hosts a top fitness business podcast, The GSD Show. During the show, you will learn: How to get new leads for your fitness business The first step you must take before advertising on Facebook Strategies for closing leads – including a great tactic for getting a prospect to commi

Jan 24, 2017 • 44:49

086 Matt Wright – Professional Development Tips for Fitness Managers and Teams

Matthew Wright is a fitness business leader, educator and innovator. He has a proven track record of increasing revenue at the individual and club level. Currently, he is the senior director of fitness for Healthtrax Fitness & Wellness, the president of NEHRSA and serves on the IDEA personal trainer committee. Matt holds a master’s degree in sport and exercise psychology. In addition he has taught college courses in kinesiology, anatomy and physiology and exercise technique and prescription. Dur

Jan 18, 2017 • 39:58

085 Mike Bledsoe from Barbell Shrugged - CrossFit, Automation and Supplement Sales

Mike Bledsoe is the host and CEO of Barbell Shrugged and Barbell Business. He has been coaching and honing his own health and performance for over 20 years. With the goal of creating the biggest possible impact, he uses video shows, podcasts, software and entrepreneurship to reach as many people as possible. As an athlete he has competed and coached many sports, including Weightlifting and CrossFit, and as an entrepreneur he has successfully co-founded Faction Strength and Conditioning (Home of

Jan 11, 2017 • 33:40

084 Ray Algar - Fitness Substitutes, Who Are They and Why Should We Pay Attention?

Ray Algar is the managing director of Oxygen Consulting. He has a wealth of knowledge and has been analysing and commentating on the industry’s evolution for the past 15 years. He talks to us about some of his recent research around fitness substitutes and boutique fitness studios. We also discuss Gymtopia, a website that shares stories on how the global health and fitness industry uses the power of philanthropy to reach out and support people and communities. Visit: fitnessbusinesspodcast.com E

Jan 4, 2017 • 36:07

083 Michelle Bowden – Using Presentation and Communication Skills to Connect with Your Clients, Members and Teams

This week's special guest is Michelle Bowden. She is an expert in persuasive presenting in business and one of only 35 Australia female CSPs (Certified Speaking Professionals). The CSP is the highest designation for speakers in the world. In today's show we discuss: Why presentation and communication skills are such an important part of every one of our lives – every day What body language and appearance has to do with success Preparation tips for presenting to and communicating with the people

Dec 20, 2016 • 52:01

082 Kayley Riddle - How to Recruit and Keep the Best People for Your Fitness Business

Kayley Riddle is the Owner and Director of People Engine, working with businesses to align their workforce actions with their strategy every day to improve performance and profit. Kayley began in the Health and Fitness Industry, working in Group Fitness and Personal Training while completing University study. She went on to perform in various management roles, including the National People Manager for the Australian LivingWell clubs within Hilton International. With her experience in club re-bra

Dec 13, 2016 • 28:31

081 Sherry Pagoto – How to Be the Band Leader of Your Online Fitness Community

Dr. Sherry Pagoto is a professor in the Department of Medicine at the University of Massachusetts Medical School and co-founder of the UMass Center for mHealth and Social Media. She is also a licensed clinical psychologist with expertise in behavioural counseling for obesity. Her research has been funded by the NIH for 13 years and she has published 148 peer-reviewed papers on the science of health behaviour. Her current research is examining how technology and social media can be leveraged for

Dec 7, 2016 • 31:28

080 Carol Michaels - The Future of the Fitness Industry Is Working with the Medical Fraternity

Carol Michaels is the owner of Carol Michaels Fitness and Recovery Fitness which is a cancer exercise program developed to improve recovery from cancer surgery and treatments. She is also the IDEA Personal Trainer of the year for 2016. During this interview she talks about her journey to building Recovery Fitness and she also gives us an insight into how she approached and established relationships with the medical industry to help develop and support the program. Also coming up later in the sho

Nov 29, 2016 • 41:48

079 Ilana Wechsler – The First Thing to Do Before Advertising on Facebook

Ilana Wechsler is the founder and director of Green Arrow Digital, and she is a former data analyst turned pay per click (PPC) expert. She has worked at many of the global financial institutions but switched careers many years ago when she finally gave in to her passion for PPC and online marketing. She is truly passionate about working closely with her clients and also teaching businesses how to run profitable ad campaigns themselves, without needing an agency. During today's interview, Ilana d

Nov 22, 2016 • 38:04

078 Emmett Williams – Technology News Every Fitness Professional Needs to Know

Emmett Williams is an entrepreneur and leader in the health and fitness industry who has turned around an international marketing company located in Australia, built or purchased 7 health clubs, and helped create a commercial gym equipment distribution company. Five years ago, Emmett relocated to the United States to co-found the international wearable technology start-up MYZONE INC. For anyone that's not familiar with MYZONE, it is a wearable heart rate based system that uses wireless and cloud

Nov 15, 2016 • 46:22

077 Chuck Runyon, CEO of Anytime Fitness - How to Build World Class Culture in Your Club

In 2002, Chuck Runyon revolutionized the fitness industry when he and Dave Mortensen co-founded Anytime Fitness. For his unprecedented and unique contributions to the fitness industry, in 2009, Chuck was honoured as the “John McCarthy Industry Visionary of the Year” by the (IHRSA). More recently, he was honoured by Chief Executive magazine with its inaugural “Leadership” award for his commitment to investing in people and relationships. Under his leadership, Anytime Fitness has earned numerous i

Nov 9, 2016 • 38:31

076 Susan Fowler - Crucial Questions That Leaders Need to Ask Every Day

Susan Fowler implores leaders to stop trying to motivate people. In her bestselling book, "WHY MOTIVATING PEOPLE DOESN’T WORK… AND WHAT DOES: The New Science of Leading, Engaging, and Energizing," Susan educates leaders on motivation best practices based on solid science communicated through compelling storytelling, case studies, and real-life examples. Susan is dedicated to providing leaders around the world with a cutting-edge framework, dynamic model, and pragmatic course of action to shape w

Nov 1, 2016 • 40:41

075 Jay Baer - Why It Is So Important to Hug Your Haters

Jay Baer, CSP (certified speaking professional) is the world’s most retweeted person among digital marketers. He is a renowned business strategist, keynote speaker and the New York Times best-selling author of five books including "Hug Your Haters." Jay has advised more than 700 companies since 1994, including Caterpillar, Nike, Allstate, The United Nations and 32 of the FORTUNE 500. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep

Oct 27, 2016 • 36:03

074 Kate Cracknell - Insights from the Editor of Health Club Management Magazine

This week's guest is the editor of Health Club Management Magazine – Kate Cracknell. She joined the company in 2006 and has led the magazine to become a leading title for the health and fitness industry around the world. During the interview, Kate shares why its so important to keep your customer front of mind. She tells us what Brexit means for the UK fitness industry, she challenges clubs on how their interacting with members and connecting with the inactive community, plus she gives us some i

Oct 19, 2016 • 40:14

073 Rasmus Ingerslev - The Fitness Landscape of the Future and Understanding Millenials

Rasmus Ingerslev is an experienced fitness industry entrepreneur with an international footprint. He has multiple successful start-ups and exits behind him, including two of Denmark’s largest health club groups (fitness dk and Fresh Fitness). He has been pointed out as one of the top CEOs in Denmark and is a recipient of the IHRSA European Club Leadership Award. On a board level, Rasmus serves as Chairman of IHRSA as well as REPEAT and Executive Vice Chairman of Wexer Virtual, a company he found

Oct 12, 2016 • 31:15

072 John Lee Dumas - Find Your Voice & Shout It From the Rooftop

John Lee Dumas is the founder and host of EOFire, an award winning podcast where he interviews today's most successful entrepreneurs 7-days a week. JLD has interviewed over 1200 entrepreneurs and EOFire generates over 1 million monthly listens. John's latest project is The Freedom Journal - a gorgeous leather bound journal that guides you in accomplishing your #1 goal in 100 days. Launched on Kickstarter, it raised $453K in 33 days and became the #6 most funded publishing project of all time. Yo

Oct 5, 2016 • 28:51

071 Rachel Bevans – Understanding and Developing Your Brand

Rachel Bevans is a strategic marketer, brand and communications planner and business director with over 23 years of experience leading and motivating people to drive and transform businesses to be brand-driven, customer-centric and employee-engaged. Rachel is the founder of The Healthy Brand Company and she talks to us about what we need to consider when developing our brand. Also during this week's show, we have Pam Kufahl from Club Industry telling us about this year's show and this week's Qui

Sep 28, 2016 • 28:16

070 The Give Back Show

Over the past 12 months we have come across some amazing stories of business owners who have raised money for charities or increased awareness about causes that are important to them. We frequently hear about fitness businesses that want to do something to give back to their local community or a charity, but sometimes it's hard to know where to start or what to do. In this week's show, we hear from two businesses – One on One in the USA and Onward Fitness in Australia. Both have approached commu

Sep 20, 2016 • 40:34

069 Jason Kelly – Sweat Equity Inside the New Economy of Mind and Body

Jason Kelly is the New York Bureau Chief of Bloomberg and oversees more than 1,200 journalists. During his time there, he's written about topics ranging from semiconductors to economic development during the war in Afghanistan. But today's focus is all around his latest book, "Sweat Equity: Inside the New Economy of Mind and Body." During the interview, we talk about how to connect with Millenials, and Jason tells us his thoughts on the future for different business models in the fitness industr

Sep 14, 2016 • 42:48

068 Sean Greeley – A Systemized Sales Approach to Grow Your Fitness Business

Sean Greeley has an unrelenting passion for growing people and companies. Over the last 10 years, he’s developed Net Profit Explosion into the global fitness community that empowers entrepreneurs at every stage of business growth and development. NPE now serves over 21,500 fitness business owners in 95 countries. With offices in the U.S., UK and Australia, the company has been listed six times on the Inc. 500/5000 list of fastest growing, privately owned U.S. corporations with over $10+ million

Sep 7, 2016 • 29:09

067 Andrew Simmons - Tips for Running a Successful Weightloss Challenge from Australia’s Largest Franchise Owner

Andrew Simmons is the Founder and CEO of Vision Personal Training which has 53 locations in Australia and New Zealand. Andrew was voted National Personal Trainer of the Year in 2003 and his original studio in Caringbah was awarded National PT Studio of the Year in 2010. He holds a degree in Exercise Science and has been presenting regularly at international fitness and business conventions since 1995. Andrew is the author of 2 books, “Fat Loss Take Control” and “Ready Set Go – 3 Steps to Better

Aug 31, 2016 • 40:38

066 Tema Frank - The Human Connection in Customer Service

Tema Franks is a best-selling author and has worked in customer experience, marketing, and usability testing for over three decades. In 2001 she founded Web Mystery Shoppers, the world’s first company to test omnichannel customer service: web, phone, chat, email and in-store. Using social media techniques before social media existed, she built a database of 75,000 “mystery shoppers” worldwide. Clients have included Bank of America, Expedia, the Royal Bank of Canada, government departments, busin

Aug 25, 2016 • 39:51

065 Adam Robinson – How to Make the Best Hiring Decisions for Your Fitness Business

Adam Robinson is the co-founder and CEO of Hireology (www.Hireology.com), where he's on a mission to help business owners make better hiring decisions using predictive data and innovative technology. He is a noted recruiting industry expert, speaker, and author with over 20 years of experience in the field of hiring and selection management. During the show we discuss: The importance of finding the right person for the job Should you hire on attitude or skills What holistic evaluation means and

Aug 17, 2016 • 38:47

064 Justin Tamsett - in the Raw

This week our guest is Justin Tamsett, the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. JT has recently started a weekly Facebook live segment called, JT in the Raw! During the show, he tells us about JT in the Raw and explains why videos are such a powerful tool to connect with your clients. We also discuss qualities of a great leader and he shares some research

Aug 10, 2016 • 22:22

063 Sean Greeley - How to Identify Your Ideal Customer

Sean Greeley has an unrelenting passion for growing people and companies. Over the last 10 years, he’s developed Net Profit Explosion into the global fitness community that empowers entrepreneurs at every stage of business growth and development. NPE now serves over 21,500 fitness business owners in 95 countries. With offices in the U.S., UK and Australia, the company has been listed six times on the Inc. 500/5000 list of fastest growing, privately owned U.S. corporations with over $10+ million

Aug 3, 2016 • 26:43

062 Vickie Saunders – How to Connect with Sponsors & Partners to Benefit Your Fitness Business

Vickie Saunders is fast becoming the world's leading expert in athlete sponsorship. She empowers individuals and organisations with the knowledge and skills to create and manage valuable, effective and sustainable sponsorship. Her work has been commissioned by the International Olympic Committee, and her clients include the Australian Institute of Sport, Team GB, Deloitte and many individual athletes, as well as local and global companies who sponsor athletes. During the show we talk about - wha

Jul 26, 2016 • 28:03

061 Justin Tamsett - A Marathon, Snapchat, Email Marketing and Role Play - it's our Liquorish all sorts show!

This week our guest is Justin Tamsett, the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance. It's been a few months since our last catch up, so this week's show is a little bit of a mixed bag. We chat about a marathon, snapchat, email marketing and role play - there is lots of ground to cover! Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phon

Jul 20, 2016 • 35:43

060 Best of the Boys with Mike Arce, Justin Tamsett, Adrian Antigua and Jeb Blount

This week's show is all the very best bits of advice, information and inspiration from some of the AMAZING Men in Fitness that we’ve had as guests on the show over the past few months. From Show 42, Mike Arce from Loud Rumor talks about Facebook advertising. Then from show 48 JT from Active Management updates us on what brands consumers are supporting and how brands are turning the tables on consumers. Next Adrian Antigua from Gainsville Health and Fitness shares insights on small group training

Jul 13, 2016 • 33:16

059 Best of Women in Fitness featuring Mo Hagan, Petra Kolber and An Coppens

This week's show is all the very best bits of advice, information and inspiration from some of the AMAZING Women in Fitness that we’ve had as guests on the show over the past few months. We start with Show 45, when An Coppens talks about how to engage members with gamification. From show 47, we have Mo Hagan from GoodLife Fitness and CanFit Pro who tells us what group exercise will look like in 2021. Last, but not least, we have Petra Kolber from Moving to Happiness. Petra appeared in show 53 an

Jul 6, 2016 • 36:12

058 Lisa Simone Richards - How to Get Your Fitness Brand in the Media

Lisa Simone Richards is a publicity expert for fitpros and wellness-preneurs who are dying to see themselves and their businesses featured in magazines, on TV and around the web. As the principal of PR agency Vitality PR & Communications in Toronto and the creator of Make Media Friends, an online PR school for health, fitness and wellness entrepreneurs, she’s here to teach you how to connect with the right media personalities and use the power of publicity to get your brand in the spotlight and

Jun 29, 2016 • 37:46

057 Bill McBride - Creation Versus Evolution - What's Right for Your Fitness Business?

Bill McBride is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant and corporate fitness sites. He co-founded Active Sports Clubs and Active Wellness, LLC and owns a health club consultancy - BMC3. Bill has served as Chairman of the International Health, Racquet & Sportsclub Association (IHRSA) Board of Directors, President of the Mid-Atlantic Club Management As

Jun 22, 2016 • 43:38

056 Casey Conrad - Everything You Need to Know About the Journey of a Fitness Sales Person

Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry. Most recently Casey has created an entire line of comprehensive training programs that are delivered on-line. These include membership sales, personal training sales and Internet marketing. She has spoken in 2

Jun 14, 2016 • 55:30

055 Tim Keightley - Fitness Industry Reflections and Predictions 2015 to 2017

Tim Keightley is an experienced visionary leader and has been the driving force behind some of the most successful health and fitness brands in the world. He has a track record that includes creating the largest personal training business in Europe and elevating some of the most successful in the US to new levels. Tim is also a highly sought after speaker who inspires people with his motivating and captivating presentations about team work and his ‘ONE Team’ philosophies. Most recently Tim was a

Jun 8, 2016 • 41:25

054 Michelle Segar - Self Care Behavior and the Effect It Has on Trainer Client Relationships

Michelle Segar is a motivation scientist and author of critically acclaimed “No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness.” Michelle first appeared on The Fitness Business Podcast in show 33, when she talked about her book, No Sweat. This week we caught up again and this time we chatted about: An exciting new project Michelle is working on that converts ideas from her book into a social media campaign She tells us about a new quiz she has developed to help

May 31, 2016 • 42:52

053 Petra Kolber - The Role of Positive Psychology in Your Fitness Business

Petra Kolber is the creator of Moving to Happiness. She is a speaker, fitness expert and a happiness coach who has presented at over 300 conventions in 30 countries. During this weeks show we discuss: The role that positive psychology plays in the business of fitness The principles of goal setting and how we can use those principals with our team and our members How positive psychology has the potential to become a new profit centre in a fitness business And we talk about how you can ignite hap

May 25, 2016 • 47:08

052 Jeb Blount Part 2 - Top Tips on Selling Fitness

Jeb Blount is the best-selling author of seven books including "Fanatical Prospecting," "People Follow You," and "People Buy You." He is a Sales Acceleration specialist who helps organizations reach peak performance fast! Through his companies – Sales Gravy, Channel EQ, and Innovate Knowledge - he advises many of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on sales, leadership, customer experience, channel development, a

May 18, 2016 • 26:54

051 Jeb Blount Part 1 - The 5 Most Important Questions in Sales

Jeb Blount is the best-selling author of seven books including "Fanatical Prospecting," "People Follow You," and "People Buy You." He is a Sales Acceleration specialist who helps organizations reach peak performance fast! Through his companies – Sales Gravy, Channel EQ, and Innovate Knowledge - he advises many of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on sales, leadership, customer experience, channel development, a

May 11, 2016 • 38:19

050 - How to Run Group Personal Training So You Make Money

This week we answer all your questions about starting, running and growing group training in a PT studio or fitness club with our special guest Adrian Antigua from Gainsville Health and Fitness, USA. Adrian Antigua is the general manager and sales manager for Gainesville Health and Fitness in Florida, USA, which includes a 75,000 square foot club with over 28,000 members. After graduating from the University of Florida, he quickly discovered his passion for fitness, the power of company culture,

May 5, 2016 • 56:41

049 Bill Moore - CEO of Fitness Australia Shares Branding, Customer, and Future Direction Insights

Bill Moore is the new CEO of Fitness Australia, He has an extensive background in the fitness industry, which started with the ownership of a strong, independent fitness facility in the early 90’s and being involved in the foundation work and establishment of key principals that now underpin Fitness Australia. More recently Bill was responsible for the development and successful running of the Michelle Bridges Group of Companies. Bill has a high level of experience and expertise in business deve

Apr 27, 2016 • 25:49

048 Justin Tamsett - What a SIP Has to Do with Your Fitness Business and Why You Should Consider a Party for One

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance. During this show JT updates us on his visits to some U.S. gyms, he tells us all about SIP’s and we chat about how consumers have changed the qualities they look for in the brands that they support. Also in this week's show we hear from one of our wonderful listeners, and we announce the winner of ou

Apr 20, 2016 • 36:56

047 Mo Hagan - What Will Group Fitness Look Like in 2021

A global ambassador on the benefits of exercise and living well, Maureen Hagan is vice president of program innovation for GoodLife Fitness and canfitpro – Canadian Fitness Professionals — the largest fitness education and certification organization in Canada. Mo, as she is known in the fitness industry, is a licensed physiotherapist, a Physical Health Educator and has been recognized for her work in fitness that spans three decades, with numerous awards for innovation, passion and leadership an

Apr 12, 2016 • 32:26

046 Maureen Hagan - What It Means to Lead Through Serving Others

A global ambassador on the benefits of exercise and living well, Maureen Hagan is vice president of program innovation for GoodLife Fitness and canfitpro – Canadian Fitness Professionals — the largest fitness education and certification organization in Canada. Mo, as she is known in the fitness industry, is a licensed physiotherapist, a Physical Health Educator and has been recognized for her work in fitness that spans three decades, with numerous awards for innovation, passion and leadership an

Apr 5, 2016 • 33:47

045 An Coppens - The Power of Gamification for the Fitness Industry

An Coppens is the Chief Game Changer at Gamification Nation Ltd, which offers gamification design services, serious game design and an online gamification support community. During the show, An explains exactly what Gamification is all about, what it means for fitness business owners and professionals, how to get started, and how you can take advantage of 2016 – the Olympic year, to introduce gamification into your business! Visit: fitnessbusinesspodcast.comEmail: info@fitnessbusinesspodcast.com

Mar 29, 2016 • 1:01:28

044 Lexie Griffiths - How to Put the SIZZLE into Your Fitness Business

Lexie Griffiths is a world-renowned speaker, inspirational coach and creator of The Sizzle Box! During this week's show, Lexie talks about Leadership and Team Culture. She gives tips on developing love within your teams and shares how to increase retention within your fitness business. Visit: fitnessbusinesspodcast.comEmail: info@fitnessbusinesspodcast.comPhone: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Mar 24, 2016 • 44:02

043 Justin Tamsett - Actions to Reward Status in Your Fitness Business

This week's show features Justin Tamsett from Active Management. JT talks about creating a customer experience, status within our businesses and the importance of personalisation for our members. He also gives us a 3 step action plan for getting started with rewarding status within your business. Visit: fitnessbusinesspodcast.comEmail: info@activemgmt.com.auPhone: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Mar 16, 2016 • 36:12

042 Mike Arce - Social Media Marketing for Fitness Businesses

Mike Arce is the founder and CEO of Loud Rumor internet, marketing and advertising agency based in Scottsdale, Arizona. Mike shares advice about Facebook advertising, lead pages, sales funnels, lead quality versus quantity plus Mike shares his top 3 tips on where to start with your online marketing. Visit: fitnessbusinesspodcast.comEmail: info@activemgmt.com.auPhone: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Mar 9, 2016 • 30:21

041 The Best of The Boys

Today's show is The Best of the Boys! It brings together the best bits of advice, information and entertainment from some of our amazing guests on the show over the past few months. Show 22 – JT from Active Management tells us what we need to know about our customers and creating your Avatar. Mike Michaelowitz from Show 24 tells us about the Profit First Formula and how we can work it out for our own businesses and Mike shares his top 3 pieces of advice for Fitness Business Owners. In show 25 Ti

Mar 2, 2016 • 37:47

040 The Best of Women in Fitness

Today's show brings together the best bits of advice, information and entertainment from some of the AMAZING Women in Fitness that we have had as guests on the show over the past few months. Show 21 – Robbie Kellman Baxter, the author of The Membership Economy talks about why the first 30 days is so critical in building behaviors. Show 27 - Christine Thalwitz from the ACAC with advice on how to go about planning a charity campaign. Show 31 - We have the incredible Casey Conrad who talks about wh

Feb 24, 2016 • 33:02

039 Lisa Maltman - How Sleep Can Impact Ourselves, Our Business, Teams and Clients

Lisa Maltman, recently launched a business called The Sleep Connection. With a professional background in Corporate and Sleep Health, as well as her personal experience, Lisa shares insights into the impact sleep has on all aspects of our lives, our business, our teams and our clients. Visit: fitnessbusinesspodcast.comEmail: info@activemgmt.com.auPhone: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Feb 17, 2016 • 35:56

038 Justin Tamsett - What We Can Learn from Other Industries About Great Customer Experiences

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance. During this show, JT updates us on some recent gym visits, customer experiences he has had and some great books he has read! Also during this week's show, we hear from Ryan Hogan, the CEO of Australian Fitness Network, who tells us all about FILEX 2016. Visit: fitnessbusinesspodcast.comEmail: info@a

Feb 10, 2016 • 37:53

037 Will Phillips - Fitness Industry Insights for 2016

Will Phillips is the founder and CEO of REX Roundtables. Over the past 45 years, Will Phillips has consulted with about 800 organizations in 34 industries. He is an avid reader of management/business books, magazines and specialized journals, and as you will hear in today's interview, Will has a knack for extracting significant information and observations and translating and applying it in the fitness industry. During today's chat, Will updates us on his role with REX, talks about the latest ch

Feb 3, 2016 • 34:50

036 Sean Bestor – How Fitness Professionals Can Maximize On-line Leads (Part 2)

Sean Bestor is an award-winning copywriter and marketer at LeadPages. He writes blog posts, emails, scripts, ads, webinars, landing pages ... the list goes on and on. He's one of the 69 Top List Building Experts in the nation, and he's written for prominent brands like Best Buy, Target and even the entire city of Minneapolis, Minnesota. During this week's show, Sean shares his tips on copywriting, steps from opt-in to content delivery and keys for asking for the Sale. Visit: fitnessbusinesspodca

Jan 27, 2016 • 29:21

035 Sean Bestor – How Fitness Professionals Can Maximize On-line Leads (Part 1)

Sean Bestor is an award-winning copywriter and marketer at LeadPages. He writes blog posts, emails, scripts, ads, webinars, landing pages ... the list goes on and on. He's one of the 69 Top List Building Experts in the nation, and he's written for prominent brands like Best Buy, Target and even the entire city of Minneapolis, Minnesota. During this weeks show, Sean helps us define some common on-line jargon, 3 key steps for an online campaign, he gives us tips for engaging with our audience onli

Jan 20, 2016 • 33:04

034 Jim Worthington – How a Health Club Can Make a Difference When You Focus on Wellness

Jim Worthington is the President and Owner of Newtown Athletic Club and Horsham Athletic Club. He has been in the fitness industry since 1978 and worked in all aspects of club management including sales, marketing, operations, programming and general management. Jim has overseen the growth and development of the Newtown Athletic Club from a 15,000 square foot racquet club on 3 acres to a 250,000 square foot health, wellness and recreation complex. Most recently, in 2015, Jim was inducted into th

Jan 13, 2016 • 31:12

033 Michelle Segar – No Sweat: How the Simple Science of Motivation Can Help You Deliver a Lifetime of Fitness

Michelle Segar is a motivation scientist and author of "No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness.” She is Director of the Sport, Health, and Activity Research and Policy Center at the University of Michigan, and Chair of the U.S. National Physical Activity Plan’s Communications Committee. No Sweat was chosen as the #1 book in Diet/Exercise in 2015 by the USA Best Book Awards, and when released, it became the #1 Exercise & Fitness book on Amazon. During t

Jan 6, 2016 • 41:26

032 Jodi Rumack - Discover the Power of People in Your Fitness Business

Jodi Rumack is the President & CEO of Personal Training Mentors, and she is a guru when it comes to the power of people in your business. During her career, Jodi has been a trainer, club opening specialist, service manager and a senior manager for personal training. She spent 9 years opening clubs, from 10,000-150,000 square feet, as well as managing her own group of clubs. Since 2005, she has interviewed, hired, trained and managed over 1000 Personal Trainers and Managers – so you can understan

Dec 23, 2015 • 33:02

031 Casey Conrad - The BEST Advice EVER on Selling Fitness and Selling Personal Training

Casey Conrad is the President of Communication Consultants, WBS, Inc. They provide top quality sales and communication seminars for professionals in the health and fitness industry worldwide. She is the author of “Selling Fitness: The Complete Guide to Selling Health Club Memberships” and has created 20 other sales, marketing and management books for the industry. She has presented in over 23 countries and is a regularly featured columnist for countless publications. During today's interview we

Dec 17, 2015 • 53:29

030 Molly Kemmer - Leading the Way for Women in Fitness

Molly Kemmer is the Regional Director of EXOS MediFit and the Chairperson of IHRSA. Molly has a wealth of experience in the fitness industry and has spent the past three and a half years working with EXOS Medifit, a business that provides fitness center management, design, innovation, and performance solutions. EXOS Medifit works with clients including leading corporations, academic institutions, health systems, elite athletes, sports teams, the U.S. military, community centers, residential comm

Dec 9, 2015 • 42:07

029 Amy Dixon - How to Build an Award Winning Fitness Empire

Amy Dixon holds multiple fitness certifications and a Bachelor of Science degree in exercise physiology. She's a Master Trainer for FitnessGlo®, Gatorade®, Schwinn® Cycling, BOSU® and Shockwave®, and a spokesperson for Avon’s breast cancer walks and Reebok’s Global Walking Partner. She’s a West Coast Cycling Master Trainer at Equinox and Director of THE Force at Vimmia. Her many television and media appearances include Oprah’s OWN Show, The Today Show, Women’s Health, Shape and The Los Angeles T

Dec 2, 2015 • 34:59

028 Bill Besselman - How Embracing Technology Can Help You Better Engage with Members and Clients

Bill Besselman is the VP of Connected Fitness Strategy and Integration at Under Armour. Bill manages all aspects of Under Armour’s digital strategy development, including integration of our recent acquisitions MapMyFitness, MyFitness Pal and Endomondo into the Under Armour business. During his time leading the corporate strategy team Bill’s role was to identify, gather, and drive strategic initiatives and the voice of the customer across UA’s innovation, product, marketing, and channel teams. Du

Nov 25, 2015 • 25:56

027 Christine Thalwitz - How to Connect Your Customers, Community Through Charitable Initiatives

Christine Thalwitz has been immersed in the health and fitness industry for more than 20 years. As Vice President of Marketing at acac Fitness & Wellness Centers, she provides leadership for strategies, tactics and resources that support revenue growth, member acquisition and retention, and delivery of acac's promise to help others live their best. Christine oversees market research, advertising, promotions, communications, public relations, and media coverage across the company. During this wee

Nov 18, 2015 • 28:35

026 Justin Tamsett - How a Little Mystery Can Help You Connect with Your Fitness Clients and Gym Members

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this episode JT talks about: On-boarding new members into your gym How life experiences influence how we exercise How consumers love Mystery experiences How we can use this consumer trend with our clients and in our gyms Visit: fitnessbusinesspodcast.comEmail: info@activemgmt.com.auPhone:

Nov 11, 2015 • 30:03

025 Tim Keightley - How to Achieve Personal Training Excellence and Outstanding Results

Tim Keightley is an experienced visionary, leader and has been the driving force behind some of the most successful health and fitness brands in the world. He has a track record that includes creating the largest personal training business in Europe and elevating some of the most successful in the US to new levels. Tim is also a highly sought after speaker who inspires people with his motivating and captivating presentations about team work and his 'ONE Team' philosophies. Most recently Tim was

Nov 4, 2015 • 25:40

024 Mike Michalowicz – Profit First, Turning Your Fitness Business into a Money Making Machine

Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and is the author of "Profit First, The Pumpkin Plan" and "The Toilet Paper Entrepreneur." He's a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Today Mike travels the world as entrepreneurial advocate. He is globally recognized as the guy who “challenges out dated business beliefs” and teaches us what to do about it. During today's show, Mike talks t

Oct 28, 2015 • 33:12

023 Debora Warner – Turn Your Passion into Profit by Creating Your Dream Business

Debora Warner is the president and CEO of Mile High Run Club. A niche fitness business that caters to runners, both new and experienced. They promote themselves as the first dedicated studio for running, and it's based in the heart of NYC. Debora herself has coached hundreds of runners over the past several years, she is an RRCA Certified Running Coach as well as an ACE Certified Group Fitness Instructor and lifetime endurance athlete. Mile High Run Club is an example of how a passion can turn i

Oct 21, 2015 • 39:03

022 Justin Tamsett - Focus Your Attention On Human Resources

In this week's show, JT from Active Management shares some new research about the role of people in our business. He asks the question are we paying them enough attention and should there be a stronger focus on Human Resources in our businesses. We then dive into demographics and how we can no longer assume that traditional segmentation is relevant and, as a result, he gives us insights on what we need to do to better understand our customers. Also in this week's show, we hear from Tribe Team Tr

Oct 14, 2015 • 36:42

021 Robbie Kellman Baxter - What Gym Owners Can Learn from Crossfit Boxes, from a Non-Member

Robbie Kellman Baxter is the author of "The Membership Economy" - a book that shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue. During this interview, Robbie takes us through her version of the sales acquisition funnel, we talk about displaying membership rates on your website, we delve into super users and what you can do to get them in your business, plus Robbie shares her top 3 tips for fitness businesses to grow. Visit: ActiveMgm

Oct 7, 2015 • 39:14

020 The Best of The Fitness Business Podcast ... So Far!

We are celebrating our first 20 shows by looking back on some of the very best advice, tips, ideas and lessons our guests have shared on The Fitness Business Podcast so far! We rewind to interviews with Amanda Vogel who shares advice on social media, Bill McBride with tips on strategy, Steve Jensen shares his experience on sales, Mark Miller gives us insights on leadership and Bryan O’Rourke talks about technology! All of that, plus we hear from the CEO of Exercise New Zealand, Richard Beddie ab

Sep 30, 2015 • 42:39

019 Randal Godden - The Keys to Business Success & Profitability Every Business Owner Should Know

Randal Godden is the CEO and a chairman of VISTAGE South Africa and also operates as a strategic management consultant and Company Director in South Africa and internationally. His career spans over 50 years and includes line management experience, Chief Executive, Chief Financial Officer plus strategic consulting and mentoring to clients in a broad range of industries. During this week's show we ask Randal: The top 4 things you must have in your business plan What you should include when track

Sep 23, 2015 • 34:15

018 Justin Tamsett - Fitness Businesses That Have Embraced Local Love & Rewarded Status

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance.  This week's show we chat about: How not to handle a customer complaint What to do to ensure you monitor online activity about your business Real life examples of businesses that have embraced Local Love and Rewarded Status Also in this week's show, we hear more from Tribe Team Training, the comp

Sep 17, 2015 • 38:26

017 Rhys Cutifani – Gym Franchise Ownership from a Multi-Club Owner

Working in almost every role a Fitness business has to offer, Rhys Cutifani was General Manager of the Southern Cross Health Club when awarded Australian Health & Fitness facility of the year by Fitness Australia in 2008. Over the last 6 years Rhys & his wife Bridie have opened 18 Anytime Fitness Franchises & currently own & operate 7 AF clubs around Australia. They were awarded Australian Franchisee's of the year in 2009 & 2010, & most recently won international Franchisee of the year 2013. Rhy

Sep 9, 2015 • 32:26

016 Bryan O'Rourke - The Latest Technology, Tools & Tips for Fitness Professionals

Bryan O’Rourke is the President of the Fitness Industry Technology Council, the CEO of Integers Advisors and the CSO of Fitmarc and Flywheel Group. Bryan is an entrepreneur, investor and former club owner who has worked in the health club and fitness industry with his partners for 18 years. IHRSA named him one of 13 people to watch in 2013. He has presented as a keynote speaker at industry and corporate conferences on four continents. He is widely published and quoted in periodicals like Inc. Ma

Sep 2, 2015 • 35:18

015 Mark Miller - Leading the Way in Professional Development

Mark Miller is the Vice President of Merritt Athletic Clubs and has over 20 years of experience at the Senior Management level. His expertise lies in Leadership and staff development, revenue generation through both sales and non dues revenue programming, strategic operations and systems development.  During the show we ask him 3 questions: How do you define visionary leadership and what do you to do live that? Why type of professional development do you do to lead your team? Top 3 tips for new

Aug 26, 2015 • 26:24

014 Justin Tamsett - How to Use Devices and Data to Grow Your Fitness Business

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance. During this show, we check out gyms around the world, including The Row House and The Mile High Run Club in New York, 220 Fitness in Santa Monica and Orange Theory Fitness. We also explore the consumer trend called, Betterment, and get a deeper understanding of how to use devices and data to #grow y

Aug 19, 2015 • 41:52

013 Darren Shaw - Ignite Your Online Marketing With These Tips From a CrossFit Box Owner

Darren Shaw is the owner and manager of CrossFit Ignite, a Sydney based CrossFit box. The business started in 2002 but has been using CrossFit principals since 2007. Darren is an experienced trainer and is known for taking no BS excuses. He also happens to be an excellent marketer and has an in depth knowledge of his target audience. He knows where to find them and how to speak to them. Visit: ActiveMgmt.com.au Visit: fitnessbusinesspodcast.com Email: info@activemgmt.com.au Phone: +61 2 9484 550

Aug 12, 2015 • 31:50

012 Mish McCormack - Become an Award Winning Personal Trainer

Mish McCormack is an internationally acclaimed and award-winning Personal and Corporate Fitness Trainer. She has been the recipient of the Fitness Life NZ Personal Trainer of the Year three times (an unbeaten record), the Powerade NZ Personal Trainer of the Year, and the NZ Contribution to Community Excellence Award. With a Certificate of Fitness Management from the University of Otago, and 16 years experience as Personal Trainer, Mish is REPs registered and sits on the board of the PT Council o

Aug 5, 2015 • 24:40

011 The Power of Brand Fanatics In Your Fitness Business

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance.  During this episode, JT talks about:  Branding of clubs in Russia and London Differentiating your business from your competitors Understanding what is a ‘brand fanatic’ How do we focus on helping brand fanatics What do we focus on building status Also in this week's show we chat to Sharon Tousely

Jul 29, 2015 • 37:19

010 Fred Hoffman - Talking Social Media & Technology in the Fitness Industry

Fred Hoffman, M.Ed. is the author of Going Global: An Expert’s Guide to Working Abroad in the International Fitness Industry, and is the owner of Fitness Resources, an education and consultancy company. He is the recipient of the 2007 IDEA Fitness Instructor of the Year Award and has over 30 years of experience in the fitness and health industry. A member of the ACE Industry Advisory Panel, Fred’s expertise has taken him to nearly 50 countries on six continents to speak at more than 200 conferen

Jul 23, 2015 • 24:36

009 Krista Popowych - Grow Group Exercise & Personal Training in Your Club With This Winning Formula

Krista Popowych is the 2014 IDEA Fitness Instructor of the Year award winner and a two-time Can-Fit-Pro Canadian Fitness Presenter of the Year. She's an international trainer and education consultant for Keiser® and JumpSport®, a TV personality, DVD creator and talent, past program director, published author, professional speaker and Adidas 3-stripe team sponsored (and that’s just her short bio)! With over two decades of experience, Krista shares advice, tips and insights into creating an outsta

Jul 15, 2015 • 22:49

008 Justin Tamsett - The Importance of Understanding Your Client's YOUniverse

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance.  During this episode, JT talks about:  Why identifying our customer's learning style is essential for truly connecting with them  Exactly what it means to be a guest in your client's YOUniverse The importance of delivering a seamless, comprehensive and personalized service to our prospects and cus

Jul 8, 2015 • 32:34

007 Steve Jensen - Sales Skills for Success

Steve Jensen is the CEO and founder of Impact Training Corporation and The National Sales Academy. His training programs have been boosting thousands of business profits and countless numbers of directors, owners, managers and sales professional's incomes since 1982. He is a master practitioner and trainer of NLP, a graduate of Tom Hopkins academy of Sales Excellence and a Certified DISC Presenter.  His company, Impact Training Corporation, is one of the world's leading sales and communication t

Jul 1, 2015 • 22:43

006 Bill McBride – Business Strategies to Drive Results

Bill McBride is a health club industry veteran with 30 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, community centers and corporate fitness centers.  He owns BMC3 – a health club consulting company and most recently he and partners launched Active Sports Clubs. He is considered a thought leader and heavily involved in moving the health & fitness industry forward.   During this episode, we ask Bill 3 questions: What does the Threat of

Jun 24, 2015 • 28:04

005 What’s Tinder Got to Do with Your Fitness Business?

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance.  During this episode he shares updates from the Industry Leader roundtables, valuable insights from a Harvard Business Review study and he explores the consumer trend called, Tinderisation! During this episode, JT talks about:  The importance of accurately tracking leads in order to understand the

Jun 17, 2015 • 38:33

004 Amanda Vogel – Strategies for Social Media Success

In this show we hear from Amanda Vogel, the owner of Active Voice, a writing, editing and consulting service for the fitness industry. She’s a Hootsuite-certified social media consultant for fitness brands and public figures and a Fitness Technology Spokesperson for IDEA. During this interview Amanda shares her tips on why its essential to truly understand your customer, the importance of strategy and planning for Social Media success, and having the right person working for your business or bra

Jun 10, 2015 • 21:53

003 Dr Paul Bedford – Key Insights From the Retention Guru

In this show, we interview The Retention Guru, Dr Paul Bedford.  With over 20 years experience working in the fitness industry, Paul is one of the global fitness industry’s leading authorities on retention, attrition and member experience management.  In 2015 Paul will be publishing a 1 million member study of the North American fitness market, the worlds largest fitness market study. He has just finished a 340,000 member research over a four year period on the UK Fitness Industry and a study of

Jun 2, 2015 • 25:51

EXPRESS: Michael Jordan: A Voyage to Fitness Business Success

A regional health club owner and industry consultant, MJ shares his experiences from owning his club. Taking over a tired run down club 3 years ago in Warwick Queensland, Michael and his Team have grown the membership base to over 1100 members and helped increase exercisers in the town.  MJ shares how to differentiate your club in a crowded market place.  He talks about the importance of group fitness.  He says you need to be super creative in your marketing and gives us two awesome promotional

May 6, 2015 • 20:53

EXPRESS: Lauretta Stace - Secrets to Success in the Fitness Industry

In this show we hear from Lauretta Stace, CEO of Fitness Australia.  For the past 20 years, Lauretta has held leadership roles in both the not-for-profit and private sectors within health-related organisations.  Since starting in her role in 2006, Lauretta has embarked upon a journey to raise the profile of the fitness industry, to help integrate the industry within the health sector and to ensure that the industry is recognised for its important role in helping millions of people to improve the

Apr 26, 2015 • 23:30

002 Brent Darden and Nardia Norman-Picking the Brains of Fitness Industry Legends

In this weeks show we hear from Justin Tamsett, Brent Darden, Nardia Norman and Sharon Tousley. JT the Managing Director of Active Management shares what ‘local love’ means to the 2015 consumer.  With this information you will know where to concentrate your energy. Brent Darden is the President of Brent Darden Consulting, a Chair of REX Roundtables and the former Chairman of IHRSA.  In his interview we ask him 3 questions: How did he select his Team at his own club Telos Fitness Centre? He shar

Apr 26, 2015 • 39:54

001 Chewing The Thin With Justin Tamsett on the Fitness Industry and Consumer Trends

Justin Tamsett, the Managing Director of Active Management, has travelled the globe in the last 12 months working out in 39 different gyms, cross fit boxes and personal training studios.  This show he shares his insights and learning’s from his experience in niche, boutique clubs in the fitness mecca called New York City!  You will pick up tips on where to find good people to work for you.  You will also hear about consumer trends around using wait time. Finally, JT explains what REX Roundtables

Apr 26, 2015 • 38:22