The Small Business Big Marketing Podcast with Tim Reid

Tim Reid

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Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. #SmallBusiness #Entrepreneur #BusinessGrowth #MarketingTips #DigitalMarketing #SmallBiz #Startup #BusinessTips #So...

Unconventional & Unstoppable: Parker Olson's Wild Marketing Tactics That Are Redefining Marketing | 663

Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via aeroplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of unconventional marketing, offering unique insights and inspiration for businesses looking to make an impactful statement. Dive into the world of innova

Dec 25, 2023 • 51:38

Renae Bunster's Fiery Path to Success: Transforming a Passion for Hot Sauce into a Thriving Food & Beverage Business | 662

Explore the booming hot chilli sauce market with Renae Bunster, a leader in Australia's hot sauce scene. In episode 662 of the award-winning Small Business Big Marketing podcast, Renae updates us on her expanding empire, including her new Tequila and pre-mixed cocktail lines. Get ready for a fiery discussion! A little more about Bunster's Worldwide founder Renae Bunster ... During a holiday through central America in 2011, Aussie journalist Renae Bunster fell in love with the delicious fresh hot

Dec 18, 2023 • 51:09

Tips for looking sharp in business with New York fashion stylist Nicole Russo | 661

As a smart business owner you’re constantly making adjustments to your product or service offerings, your customer experience, your pricing and many other key parts of your business. But (like me) I bet you avoid, or at the very least, don’t find the time to give yourself a bit of a spruce-up, as well.  If that’s the case, then you’ll love the tips New York stylist Nicole Russo has to share. It’s a smartly dressed episode 661 of The (14 year-old, award-winning) Small Business Big Marketing podca

Dec 11, 2023 • 46:35

How to create an untouchable business by doing less | 660

Today’s guest lives by the philosophy that offering less enables you to build a business that others simply can’t touch. Has it worked? Has it ever! It’s a ridiculously simple yet powerful, episode 660 of The (14 year-old, award-winning) Small Business Big Marketing podcast.   A little more about Mobile Skips owner Jacob Spencer ...   Eight years ago, and without any industry experience, Jacob Spencer bought the underperforming Mobile Skips business.   This year it will turn over $8 million, tha

Dec 4, 2023 • 1:02:30

Being On-Purpose & Honouring Your Creativity with Frank Greeff | 659

Recently ex-chef turned online entrepreneur Frank Greef shared his incredible journey with us in which he and his brothers started a business in a field they knew nothing about, risking their parents’ livelihood, and then selling it for $180M. As amazing an episode as it was, I was reminded by a long-time listener that Frank and I neglected to cover one very important point. One that if you truly get your head around, your business life will never be the same again. It’s an inspiring episode 659

Nov 20, 2023 • 33:14

Tiny Cabins, Big Names: How Unyoked Caught the Eye of Matthew McConaughey & Apple | 658

Dive into the world of strategic partnerships on The Small Business Big Marketing Podcast as we explore Unyoked's journey with co-founder Chris Grant. Discover how their alliance with Matthew McConaughey and Apple epitomises the fusion of nature and business, and learn the secrets behind Unyoked's success. This is a masterclass in leveraging high-profile collaborations to redefine the escape from modern stressors through the power of nature. Tune in for inspiration on cultivating impactful partn

Nov 13, 2023 • 44:41

Mastering SEO 2024: Leveraging Helpful Marketing for Top Rankings with Harry Sanders | 657

Episode 657 of the award-winning Small Business Big Marketing podcast reveals the top SEO secrets of 2024. Harry Sanders, Australia's foremost SEO specialist, explains how helpful marketing can be your game-changer in the aftermath of Google's pivotal September update. For small business owners aiming for top Google rankings without splurging on ads, this is an episode you can't afford to miss! A little more about StudioHawk's founder Harry Sanders ... If you’re new. Firstly, welcome. Thanks for

Nov 5, 2023 • 40:59

From the Kardashian's Doorstep to Aerial Banners: The Unconventional Marketing Genius of Shhh Silk's Olivia Carr | 656

Who doesn't love unconventional marketing ideas? Olivia Carr of Shhh Silk does. When it comes to marketing her business, Olivia Carr is all about out-of-the-box-thinking. How out of the box? Like … she flew to LA from Australia, hired a car and drove to the Kardashians house and left them some product! It’s an all-systems-go episode 656 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Shhh Silk's founder Olivia Carr ... Righto, at this point I normall

Oct 30, 2023 • 1:05:40

Frank Greeff's $180 million dollar roll of the dice | 655

Eleven years ago, Frank Greeff was a chef.  Ten years ago he started a business with his brothers in a completely unrelated industry. Last year he sold that business for 180 million dollars! But it’s what he risked to achieve that outcome that is truly breathtaking! It’s a not-for-the-faint-hearted episode 655 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about RealBase co-founder Frank Greeff ... Today’s special guest, Frank Greeff, used to be a chef wh

Oct 16, 2023 • 1:04:42

Chatbots, Instagram & Sonic the Hedgehog: The Unconventional Business Wisdom of Beast Gear's Ben Leonard | 654

Who doesn't love a bit of unconventional business wisdom! Ben Leonard has no business training. In fact, his background is in Ecology. Oh, and he’s a whale and dolphin nerd, who had no interest in fitness, until his mid 20s, when he decided to build a successful online fitness brand called Beast Gear which, in its third year, turned over six million large ones! It’s an unbelievable episode 654 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about this epis

Oct 10, 2023 • 1:04:10

Stuck On The AI Treadmill? How To Put AI To Work For Your Business | 653

Can you believe it’s not even a year since ChatGPT entered our collective consciousness, making AI part of everyday speak?! “How did we ever live without it?” some are saying. Whilst others are openly cursing it. Love it or hate it, AI (in all its forms) is here to stay, so best us business owners do our best to wrap our heads around it. It’s another artificially intelligent episode 653 of The (14 year-old, award-winning) Small Business Big Marketing podcast.   A little more about this episode A

Oct 2, 2023 • 48:18

Inside the Canva Empire: The $25.5B Vision of a 19-Year-Old Melanie Perkins | 652

Canva's Melanie Perkins. From her parent’s lounge room in 2013, 32 year old Melanie Perkins invented Canva; an online design tool with a mission to empower everyone in the world to design anything and publish anywhere. In 2023, Canva has just been valued at 25.5 billion dollars! It’s a rags to riches episode 652 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Canva founder Melanie Perkins ... In 2006, Melanie Perkins was a troubled 19 year-old teenag

Sep 25, 2023 • 56:11

Discovering Your Unique Business Niche: Lessons from the Master of Category Design, Christopher Lochhead | 651

How and why a small business should design a category and own their niche with Christopher Lochhead. If the idea of standing out, for all the right reasons, in your crowded marketplace appeals (and why wouldn’t it?!), then it’s time you became a category pirate! Arrrrrrrrr, it’s episode 651 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Category Design expert author Christopher Lochhead ... If you’re a regular listener of this podcast, you’ll have h

Sep 17, 2023 • 58:39

Go for stupid and achieve the unbelievable with Steve Sims | 650

Goal setting in business. Long time friend of this podcast Steve Sims, AKA the man that can, whose clients include Elton, Elon and Sir Richard, has one piece of proven advice for all of us … Go for stupid. Ignore it and you and your business is destined for a life of mediocrity. Listen to it, and you just may achieve the ridiculous! It’s a strategically stupid episode 650 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Go For Stupid author Steve Sims

Sep 11, 2023 • 1:12:22

B2B Sales Tips For Small Business With BindiMaps Mladen Jovanovic | 649

Here's some B2B sales tips for small businesses. Afterall, B2B selling can be tricky. Even trickier if you’re selling a complex product or service to an infrequent buyer.  Today’s guest is confronted with both these challenges on a daily basis. Poor him, but lucky us as he’s about to share how he does it. It’s a businessy episode 649 of The (14 year-old, award-winning) Small Business Big Marketing podcast.   A little more about BindiMaps Co-Founder Mladen Jovanovic ... So I know I’ve set up toda

Sep 4, 2023 • 53:03

How a $40 million stone business owner has built a rock-solid empire | 648

Old-school marketing strategies. If you’re interested in building a business with rock-solid foundations that’s primed for growth, then you’re in the right place. Not because today’s special guest owns Australia's largest, family-run stone business; but because he’s doing it in a way that ensures steady, long-term growth that avoids the painful peaks and troughs. It’s a not-so-rocky episode 648 of The (14 year-old, award-winning) Small Business Big Marketing podcast.   A little more about Gitani

Aug 28, 2023 • 48:33

AI for small business: A beginner’s guide with Dr Catriona Wallace | 647

AI for small business. Thanks to ChatGPT launching in November 2022, AI (AKA artificial intelligence) is now on the lips of every small business owner. To find out how we can use AI to our advantage, world leading expert Dr Catriona Wallace joins us to share the good, the bad and the downright ugly. It’s a no holes barred, slightly scary, and definitely artificially intelligent episode 647 of The (14 year-old, award-winning) Small Business Big Marketing podcast.   A little more about world-leadi

Aug 21, 2023 • 1:12:48

How (& why) to target small compounding growth initiatives not short-term sales with Ferndale's Leigh Edward | 646

Ferndale Food’s second-generation owner Leigh Edward goes about running his multi-million dollar family business in a very refreshing way. He’s strong on values, considered in his approach, and avoids trying to be anything he isn’t. As a result, Ferndale are the producers of some of Australia’s biggest, privately-owned confectionery brands. It’s episode 646 of The (14 year-old, award-winning) Small Business Big Marketing podcast, that wreaks of the sweet, sweet smell of success!   A little more

Aug 14, 2023 • 54:35

How to slowly launch a successful FMCG brand | 645

Any private individual (not company, but individual) who launches an FMCG brand instantly has my attention. Why? Because the hurdles between the idea and success are huge.  That’s why when I had the opportunity to interview a fellow who, with his own money, had launched Australia’s newest instant noodle brand, I jumped at it! It’s a flavoursome episode 645 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Wholesome Bowl Co-Founder Mez Jamali... Righto,

Aug 7, 2023 • 45:44

Reality TV Veteran Dan Munday on how to generate big ideas | 644

Where the hell do good ideas come from? Why are they so hard to come by? How do you know when you’ve got a good one that will grow your business exponentially? The hunt for answers to these questions continues today with Dan Munday, a twenty year veteran of reality TV, having contributed to the success of shows including Survivor, The Apprentice and Real Housewives. It’s a big-thinking episode 644 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about reali

Jul 24, 2023 • 47:57

Sexual Well-Being Entrepreneur Hugh Crothers is Disrupting a Category Full of Stigma | 643

Sexual wellbeing entrepreneur, and fourth-generation family business owner Hugh Crothers, says life is better with pleasure. Frictionless pleasure, to be exact. So, he’s on a mission to disrupt a category laden with stigma, and make it accessible to all of us who love a bit of the good old slap and tickle! It’s a well-lubed, and slightly naughty, episode 643 of The (14 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Drip founder Hugh Crothers ...  Hugh Crother

Jul 17, 2023 • 54:09

Waze Founder Noam Bardin Has Launched a Twitter Alternative Called Post | 642

Can you imagine starting a new social media platform? The money required, the resources, not to mention the time and the risk! It’s certainly not for the faint-hearted. Well, today we meet Noam Bardin, a Silicon Valley veteran and the Founder of Post.News, a new social media that's taking Elon Musk’s Twitter head on! It’s a take-on-the-big-boys episode 642 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Post.News Noam Bardin ...  Noam Bardin founded

Jul 10, 2023 • 1:00:42

The surprisingly simple wealth-building strategy of website investor Matt Raad | #641

Some people buy, renovate and sell property in the hope of creating the perfect lifestyle. Not today’s guest. Matt Raad (and his wife Liz) buy, renovate and keep (although sometimes they sell) websites, and they have created the perfect lifestyle. It's time to uncover these surprisingly simple wealth-building strategies of website investor Matt Raad, in a get-rich-quicker-than-you-may-have-thought-possible episode 641 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A li

Jun 26, 2023 • 1:05:23

The Brady Bunch Phenomenon: Realtor Danny Brown's Insider Secrets on Selling this Iconic House | #640

There’s a story of a lovely lady, who was bringing up three very lovely girls. You know the rest, right?! Well, that lovely lady’s home (and her hubby’s) is now for sale, and today we hear from the Beverly Hills real estate agent, charged with selling the Brady Bunch’s house. It’s a family-friendly episode 640 of The (14 year-old, award-winning) Small Business Big Marketing podcast.  A little more about LA Realtor Danny Brown ... As you may have realised by now, I’m a curious fella. My curiosity

Jun 19, 2023 • 50:48

Time management expert Kate Christie on living your best business & personal life | #639

Kate Christie is all about living your life to the fullest, in business and in pleasure. Not only, as a time management expert, can she find you 30 guilt-free hours a month; she can then get you designing your best life thanks to what she calls your very own Life List! It’s a timely episode 639 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Life Lister and time management expert Kate Christie ... Kate Christie is a time management expert and author

Jun 12, 2023 • 59:53

If only more businesses were run like Tuscan butcher Dario Cecchini’s | #638

Last month in Tuscany, Italy an eighth generation butcher by the name of Dario Cecchini totally blew my mind, for sooooo many reasons, the least of which is the incredible customer experience he and his team deliver. But trust me, that’s just the tip of the iceberg. It’s a meaty, and slightly teary, episode 638 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Tuscan Butcher Dario Cecchini ... I‘m so excited (and honoured) to bring you this interview.

Jun 5, 2023 • 50:09

How writing changed Tim Denning's business life forever | #637

Tim Denning has had some massive business lows, each time, picking himself up, dusting himself off and having another crack. He’s now one of the most prolific content writers in Australia on the topic of personal development and entrepreneurship. "How prolific?", I hear you ask. 480,000 words a month prolific! If you’re keen to discover how writing can turn your business and mindset around then you’ve come to the right place. It’s a mind-boggling episode 637 of The (13 year-old, award-winning) S

May 22, 2023 • 1:10:12

How a big night out turned into a world first product with Zip Zap's Bailey Page | #636

Join Timbo's Membership and take control of your marketing Like most 20 year-olds, Bailey Paige loves a big night out. And, like most 20 year-olds, he’s on his phone all night forgetting that at some point he’s going to need an Uber to get home. But, what if you run out of charge? That can make for a long walk home! That’s exactly what happened to young Bailey, who upon waking the next morning (hangover and all), goes ahead and invents the Zip Zap Charger … the world’s first cordless mobile phon

May 15, 2023 • 1:05:01

How to write a book and grow your business in 2023 with best-selling author Kim McCosker | #635

Join Timbo's Membership and take control of your marketing Do you love the idea of self-publishing a book for your business in 2023? Then imagine this scenario. You and your biggest competitor are standing in front of a prospect. Your competitor gingerly hands over their business card.  You proudly hand over your book. No prizes for guessing who’s built instant trust? If you love the idea of having a book to promote you and your business then listen up as today’s guest has written 42 of them, an

May 8, 2023 • 58:50

Layne Beachley Reveals Her High Performance Mindset Tips For Business Owners | #634

Join Timbo's Membership and take control of your marketing In her surfing career, Layne Beachley achieved this seven times, six of them consecutively, making her the best surfer the world has ever seen…. male or female. In this up close and personal one hour chat, Layne opens up about the one big shift she made in order to achieve her dreams. And fortunately, it’s something we can all apply to both our own business and personal lives. Plus she shares a mountain of other amazing high-performance

May 1, 2023 • 56:01

From Rumours To Riches: Fleetwood Mac's Manager Dennis Dunstan On Managing The Biggest Band In The World | #633

Join Timbo's Membership and take control of your marketing Dennis Dunstan managed Fleetwood Mac from 1984 to 1997. Referring to himself as the world’s highest paid babysitter, he’s seen it all … From arranging a private jet so Lindsay Buckingham could enjoy his favourite takeaway, to making sure the band never missed a gig (he nearly succeeded) Dennis knows a thing or three about managing a successful business.  It’s time to go your own way on episode 633 of The (13 year-old, award-winning) Smal

Apr 24, 2023 • 1:43:19

The key steps to opening a successful cafe in 2023 with Padre Coffee founder Marinus Jansen | #632

Join Timbo's Membership and take control of your marketing Have you ever thought “Stuff it! I’m going to open up a cafe. I love coffee, I love people and I’m looking for an easy lifestyle business?” Come on, who hasn’t at some point thought that or something similar? Well, let’s find out how easy that really is from a fellow who’s created and sold one of Australia’s leading bespoke coffee brands, and along the way successfully opened (from scratch) eight cafes. It’s a fully-caffeinated episode 6

Apr 17, 2023 • 1:31:00

How to achieve a 99% customer satisfaction rating with freelance accounting software co-founder Oliver Garside | #631

Join Timbo's Membership and take control of your marketing Oliver Garside is the Chief Evangelist of Rounded - an Aussie accounting software built by a freelancer to make other freelancers' lives easier. With a customer satisfaction rating of 99%, he's practically a customer whisperer.  So, if you want to learn how to wow your precious clients and keep them happy, you’ll love what Oliver has to share. It’s a financially responsible episode 631 of The (13 year-old, award-winning) Small Business B

Apr 10, 2023 • 49:28

How ChatGPT & Video Marketing Can Give Your Small Business a Competitive Edge with digital marketing expert Troy Dean | #630

Join Timbo's Membership and take control of your marketing Do you have a colleague in your industry that you just love shooting the breeze with? Someone who gets you thinking differently, someone who has challenging opinions, someone who stays ahead of the game? For me, that's old friend and marketing Ninja, Troy Dean, the founder of Agency Mavericks. I sat down in Troy’s state-of-the-art content production factory (there’s no other way to describe it) for this deep dive into how ChatGPT & v

Apr 3, 2023 • 1:18:32

Beyond undies: How Tradie's founder Ben Goodfellow is breaking the rules of brand extension | #629

Join Timbo's Membership and take control of your marketing The Tradie Underwear brand (now turning over $200M a year) has gone from protecting the family jewels to branching out into everything from energy drinks to skincare to watches and tools! So hitch up your strides as Ben Goodfellow, the brand's founder, reveals how and why he's extending the brand into all sorts of categories, proving that Tradie isn't just keeping you supported downstairs, but they've got your back (and your taste buds a

Mar 27, 2023 • 58:15

The fascinating evolution of an entrepreneur: From fruit stands to a national lighting empire | #628

Join Timbo's Membership and take control of your marketing Today we meet a fellow who, with his best mate, used to run a fruit and veg store at the Sydney Food Markets … Now they own and run a multi-million dollar, national, commercial lighting company! Who doesn’t love a good pivot? It’s a lights-on episode 628 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about Lowa Lighting's Anthony Galimi & Carlo Cesta Have you ever come across a business owner w

Mar 20, 2023 • 45:19

Building 7-Figure Businesses: Ben Goodman's Tried and Tested Methodology | #627

Join Timbo's Membership and take control of your marketing Ben Goodman seems to have the Midas Touch, having built and exited one, seven figure business, along with his current 2-year old business recently being valued at $20M. But, like most successful business owners, his entrepreneurial journey hasn’t been without some failures along the way.  Join me as Ben shares lessons from those failures, along with his tried, tested and wonderfully simple methodology for business success. It’s an intrig

Mar 13, 2023 • 1:06:54

How to tap into a neglected market by becoming a disabled friendly business | #626

Join Timbo's Membership and take control of your marketing Are you ready to become a disabled friendly business? Scott Hunt has expanded his private personal training business into an untapped market that focuses on helping disabled people benefit from exercise. He's passionate about providing a solution for a demographic that has been neglected for too long. Scott understands the importance of staying active for both physical and mental well-being, and he's on a mission to ensure that everyone

Mar 6, 2023 • 57:37

From a Peruvian Jungle discovery to sweet success : Meet the founders of Fortunato Chocolate | #625

Join Timbo's Membership and take control of your marketing So these two guys are in the jungles of Peru working for some oil company, when they stumble across a Cacao bean that’s been extinct for over 100 years. Without any chocolate knowledge whatsoever (well, no more than you and I!), they decided to start a premium chocolate brand, and Fortunato Chocolate was born. It even caught the attention of the late and great celebrity chef, Anthony Bourdain. It’s a Willy Wonka meets Indiana Jones episo

Feb 27, 2023 • 1:20:08

Turn one customer into seven higher paying ones using this proven referral marketing technique | #624

Join Timbo's Membership and take control of your marketing Tristen's Customer Sales Multiplier Course - How to apply Tristen's referral techniques to your business Referral marketing expert Tristen Smith was just like any other business owner, struggling to find the right strategy to bring in new customers. Then, he discovered the power of referral marketing and this changed everything. He quickly became a referral marketing Ninja closing more deals than anyone else on his team. He now helps bus

Feb 20, 2023 • 1:06:55

Farmer Goes Viral on TikTok with 24/7 Self-Service Butchery Video | #623

** Join Timbo’s exclusive Membership and get exclusive content and access to Timbo you won't find anywhere else ** Call Timbo on +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode. Have you seen the viral TikTok video of the young farmer who opened a 24/7 self-service butchery? It’s had almost one million views. And rightly so, as farmer Jake Wolki is an entrepreneur on a mission to get us all eating right … and (in his own words) he doesn’t

Feb 13, 2023 • 1:01:22

How (and why) to become the face and voice of your industry | # 622

** Join Timbo’s exclusive Membership and get exclusive content and access to Timbo you won't find anywhere else ** Call Timbo on +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode. In case you need reminding, you’re standing on a mountain of knowledge. You know so much about your industry. So why not share it by becoming your industry’s spokesperson? Today, thanks to Media Stable’s Nic Hayes, you’ll discover exactly how. It’s an opinion-lead

Feb 6, 2023 • 54:16

Super simple marketing has lead to steady growth for this dog poop bag business | # 621

** Join Timbo’s exclusive Membership and get exclusive content and access to Timbo you won't find anywhere else ** Call Timbo on +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode. Oh Crap! It’s OK, I didn’t do something stupid (for once!) … Oh Crap is actually the name of my guest’s business. Can you guess what they do?  Plumber? Toilet manufacturer? Anger management consultant? Maybe! What I can tell you is they use super simple marketing

Jan 30, 2023 • 1:09:24

2023 SEO Best Practice with Harry Sanders (incl. a deep dive into ChatGPT) | #620

SEO best practice for 2023 from Australia’s most-awarded SEO expert Harry Sanders … that’s what we’re talking about! Oh, and his first tip covers the rise and impact of AI in the SEO world, so I was just a little excited (no, actually I was bursting!) to hear all about it, as ChatGPT has occupied far too much of my time these past two weeks! It’s an artificially intelligent episode 620 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about SEO Expert Harry S

Jan 23, 2023 • 54:34

Why creativity in business is so important with restaurateur Howin Chui | # 619

I’m about to say one of the scariest (and I think) most exciting words in business. Are you ready? Creativity. You see, when you spend quality time thinking differently about your business, amazing things happen, the least of which is that you create a solid point-of-difference. But don’t take my word for it … Let’s hear from one of Sydney’s leading new restaurateurs for whom creativity is his super power. It’s a scary episode 619 of The (13 year-old, award-winning) Small Business Big Marketing

Jan 16, 2023 • 1:02:03

6 Ways To Use Chatbots In Your Business (No Matter Its Size Or Industry) | # 618

Are you keen to discover how to use chatbots in your business? Artificial intelligence has finally infiltrated its way into small business marketing in the form of chatbots; that annoying software that has you thinking you’re chatting with a human … but you’re not! Fortunately, chatbots have come a long way in the past 12-months, and today they can be used in a myriad of ways from increasing sales, to effectively servicing your customer base and at the end of the day, growing your business.  It’

Dec 19, 2022 • 1:00:55

The Today Show's Chief-of-Staff Joshua Del Pozo on how to get national TV coverage for your business | #617

Do you like the idea of getting yourself or your business on The Today Show without paying a cent? Thought so. Then listen up as The Today Show’s Chief-of-Staff, Joshua Del Pozo, explains exactly how you can. It’s a star-studded episode 617 of The (13 year-old, award-winning) Small Business Big Marketing podcast.   A little more about Joshua Del Pozo, The Today Show's Chief-of-Staff …   Joshua Del Pozo is the Chief-of-Staff for The Today Show, one of Australia’s most watched current affairs and

Dec 12, 2022 • 52:19

How to use email marketing to grow your business with Retention's Adam Robinson | #616

Keen to use email marketing to grow your business? Cool. On your website, offer visitors something of high perceived value to them, but at a low cost to you. In exchange for their email address, they get it for free. It might be an eBook. A video full of helpful tips. A one-off discount coupon. Over time you build an email list of prospects, that you then communicate with on a regular basis. The result? More loyal customers. More sales. And the lifetime value of those customers increases exponen

Dec 5, 2022 • 56:58

Word of mouth marketing hall of famer Jay Baer on creating marketing that gets results | #615

If there was a more mature, funnier, well-informed small business marketing lover than me, then it’s Jay Baer. The guy has an uncanny ability to turn even the most sceptical business owner into a marketing tragic. I’ve been stalking, I mean following Jay’s work for over ten years, and every book (he’s written six), every research study he’s commissioned, every new concept he comes up with to help us small business owners grow, never fails to disappoint. It’s an exciting episode 615 of The (13 ye

Nov 28, 2022 • 55:29

Selling Online for Dummies author Paul Waddy demystifies online business | #614

Online business demystified. Keen to recession-proof your business? Maybe you want to add an additional revenue stream or two. Why wouldn’t you?! Well, I’ve got just the fella to help you do that. Paul Waddy is one of retail-tech’s brightest minds, in fact, he’s just released Selling Online for Dummies, and he joins us to share how you can master eCommerce in your business. It’s an e-ceptional episode 614 (see what I did there?!) of The (13 year-old, award-winning) Small Business Big Marketing p

Nov 21, 2022 • 55:33

World Surfing Champion Shaun Tomson on how to find your purpose | #613

Keen to find your purpose? Growing a business can be tough. And with all the uncertainty in the world, you’d be excused for feeling a little negative at times. If you’re looking for a super effective way to create positive change in your life, and your employees’ lives, then you’re going to love what world surfing champion Shaun Tomson has to share. It’s time to paddle out into big surf on episode 613 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about Th

Nov 14, 2022 • 1:06:20

Powderfinger's Jono Coghill on the business of music | #612

What on earth can us business owners learn from Jono Coghill, a member of Powderfinger … one of Australia’s biggest ever rock bands? The answer? Plenty! Tune in as we go deep into the business of music with rock 'n roll royalty. It’s a very rock ‘n roll episode 612 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.  A little more about Powderfinger's Jono Coghill …  Jono Coghill was the drummer for Powderfinger, one of Australia’s biggest rock bands of t

Nov 7, 2022 • 1:19:48

How to create a culture of care in your business with a 4th generation business owner | #611

Ball chain. Three million feet of ball chain every week. That’s what today’s guest manufactures. You know what ball chain is, right? You will shortly! Plus his 84 year old family business has become the most trusted provider of masks in the US. How’s that for a pivot!? Two vastly different products connected by a business owner who cares deeply for all aspects of his business. It’s a loving episode 611 of The (13 year-old, award-winning) Small Business Big Marketing podcast with Host Tim Reid.A

Oct 31, 2022 • 49:01

Leading economist Christopher Joye on getting business-ready for 2023 | #610

With so many media outlets hawking bad economic news to improve their ratings, you’d be excused if you thought the entire world’s economy was on the verge of collapse. So I thought it was time to get a well-balanced, well-researched view. To that end, I knocked on the door of Christopher Joye, one of Australia’s most respected economists and fund managers. It’s a slightly scary episode 610 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more aboutCoolabah Capit

Oct 24, 2022 • 46:18

Successful medical entrepreneur John Neilson loves getting the fundamentals right | #609

Do you ever look at some business owners and wonder how they do it all? How do they take on so much, yet seem to hit home run after home run? How do they find the necessary time and energy to build empire after empire? Today’s guest is one of those unique entrepreneurs (some would call him a unicorn), and he’s kindly agreed to share his secrets of success with us today. It’s a mind-expanding episode 609 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about

Oct 17, 2022 • 58:26

100 cold calls a day for a year created this $15 million dollar business | #608

21 year-old Pam Jabbour made 100 cold calls a day for a year before securing her first client. 100 cold calls. A day. At the age of 21!!  17 years on, she has offices in Australia and China, and runs a multi-million dollar business that dresses 350,00 people daily, Including some seriously blue chip clients and Australia’s Winter Olympics team. And guess what she attributes her success to? Marketing. Good old fashioned marketing! It’s a well-presented episode 608 of The (13 year-old, award-winni

Oct 10, 2022 • 55:51

Inside Releaf, Australia’s largest medicinal marijuana clinic | #607

Australia’s medicinal marijuana industry is poised to explode. Leading the charge is cannabis entrepreneur Gary MacKenzie who is the co-founder of Releaf, the first and largest clinic and dispensary franchise in the Asia Pacific region. It’s a very chilled episode 607 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Releaf’s co-founder Gary MacKenzie …   Today’s guest is a successful entrepreneur and marketing professional with over 25 years of mana

Sep 26, 2022 • 50:26

How to create a lucrative dropshipping business with minimal outlay | #606

Looking for a new business idea? Maybe a new revenue stream is appealing? Or are you searching for a cheeky little side hustle? One with minimal set-up costs and requires you to hold no stock. If you answered “Hell yeah!!” then drop everything, as you’re about to discover the ins and outs of dropshipping with one of Australia’s best. It’s a ship-hot episode 606 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Dropship Break Thru’s Jon Warren … I’m e

Sep 19, 2022 • 1:09:14

Going big (versus playing small) from day one set Fortress Melbourne up for success | #605

Right off the bat, today’s guest made a critical business decision. To launch Australia’s biggest eSports and gaming brand, he was going to go big, real big from day one. No pussy footing around. No waiting for this to happen in order for that to happen. Nope. He just went fucking big (his words, not mine) from day one. It’s a game-on episode 605 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Fortress Melbourne’s Jon Satterley … OK, time to fess u

Sep 12, 2022 • 1:02:42

5 smart (inexpensive) marketing ideas lead to Lawpath becoming Australia’s leading online legal platform | #604

Tom Willis’s deep respect for marketing has resulted in a business that gets around 350 sign-ups every day, has over 10,000 5-star Google reviews, and four million website visits annually. And no, the business doesn’t have some astronomical marketing budget … It’s a simple legal advisory service for small businesses in Australia. It’s a mind-expanding episode 604 of The (13 year-old, award-winning) Small Business Big Marketing podcast with your host Tim Reid.      A little more about Lawpath’s T

Sep 5, 2022 • 1:08:34

How to price anything with The Pricing Lady Janene Liston | #603

How to price anything is tough. And something every business owner doesn't want to get wrong. So I thought I'd get The Pricing Lady in to help us all optimise our pricing strategy. It’s a priceless episode 603 of The (13 year-old, award-winning) Small Business Big Marketing podcast.   A little more about Janene Liston AKA The Pricing Lady Now, from what I can tell, pricing is one of those business activities that freaks the majority of business owners out. Agree? And if you get your pricing wron

Aug 29, 2022 • 1:10:19

NightQuarter's Michelle Christoe lives and breathes only what she loves | #602

Hey business owner. That’s you … Yeah, you! Today’s guest has one bit of advice for us all … 'Live and breathe only what you love'. Heard it before? Me too! Thought it was a bit unrealistic? Me too!  Afterall, we’ve all got to make a quid. Well, we’re about to be proved wrong. And that’s not a bad thing. It’s a glass-half-full episode 602 of The (13 year-old, award-winning) Small Business Big Marketing podcast.     A little more about NightQuarter's Michelle Christoe Michelle Christoe is the co-

Aug 22, 2022 • 51:39

How to build a cult-like following for your business with Forecite Helmet's Alfred Boyadgis | #601

In 2013, industrial designer Alfred Boyages had (in his own words) a seriously lucky motorcycle accident. Whilst recovering from a banged-up knee, he conceptualised the idea of a smart helmet; one that could help riders foresee what’s up ahead. Now all he needed was an army or riders to help him perfect it. Forecite Helmets was born and to this day, has a cult-like following. It’s a super smart episode 601 of The (13 year-old, award-winning) Small Business Big Marketing podcast.    A little more

Aug 15, 2022 • 1:17:40

Bill Edgar AKA The Coffin Confessor gives the dead their final say | #600

Imagine you’re dying with a secret. Something you’ve never had the courage to tell your friends or family.  Or a last wish – a task you need carried out before you can rest in peace.  Now imagine there’s someone who can take care of all that, who has little respect for the living, but will do anything for the dead. Well, there is! He calls himself The Coffin Confessor and you're about to meet him. It’s a kooky and spooky episode 600 of The (13 year-old, award-winning) Small Business Big Marketin

Aug 8, 2022 • 1:09:12

How (& why) to take your business global with international lawyer Cynthia Dearin | #599

If you think the idea of that beautiful business of yours expanding overseas is a pipe dream, then think again. International business strategist and lawyer, Cynthia Dearin, may just change your mind. It’s a far-reaching episode 599 of The (13 year-old, award-winning) Small Business Big Marketing podcast.   A little more about Business Without Borders author Cynthia Dearin One of the things I’m passionate about is helping you identify additional revenue streams for your business.  That’s why I d

Aug 1, 2022 • 45:59

Serial entrepreneur Wayne Hamlet's motto is 'Never, ever give up' | #598

In January 2021, COVID forced serial entrepreneur Wayne Hamlet’s event hire business into liquidation. Two months later, he declared bankruptcy, losing everything, and took a job as a real estate agent. Not one for giving up, Wayne launched an idea with huge potential. In fact, if you’re a business owner, then you need it. It’s as simple as that! It’s a ridiculously inspiring episode 598 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Timbo Reid.   A little mor

Jul 25, 2022 • 47:02

Deus ex Machina founder Dare Jennings attributes understanding local cultures to his global business success | #597 (PodFerence)

Dare Jennings founded the iconic, irreverent and highly collectible Aussie surf-brand Mambo, which he sold in 2000, made a lot of coin and moved on to his next endeavor, Deus ex Machina, where he combined his love of motorbikes, surfing, and music, to create a business that has stores in Australia, America, Asia, Europe and Africa. So sit back as Dare chats with host Tim Reid about how he uses culture to build incredible, sustainable, and loved businesses. And most importantly, why trying to be

Jul 18, 2022 • 1:11:21

How to seriously increase your website traffic without paying for ads | #596

John Murphy is an Irish, animal lover living in Italy selling eBikes to hunters all over the world. Banned from Facebook Ads and Google Adwords despite spending tens of thousands of dollars with them, he urgently had to figure out another way to drive traffic to his drop-shipping business’s website. He did. And his six figure annual turnover quickly went to seven, with the majority of his sales coming from organic traffic.  Fortunately for you and I, John shares his secret sauces (yep, there’s m

Jul 11, 2022 • 1:06:58

People first, profit second built Belly Bands' Carol Brunswick a very caring business | #595

Belly Band creator Carol Brunswick spent over $300,000 of her family’s savings, with little or no return, before landing on a more effective way to grow her business. The new improved way involved bootstrapping everything, and adopting a people first, profit second philosophy. It worked! Now she’s sold 70,000 Belly Bands and absolutely loves building a business that’s making such a difference to her precious customers’ lives. Although it does raise the question … What on Earth is a Belly Band?!

Jul 4, 2022 • 59:14

Lord of the Fries is a fast food business built deliciously slowly | #594

Amanda Walker is the co-founder of the hot chip mini empire Lord of the Fries. Launched in 2004 with her husband, they now have 23 stores nationally. Join host Tim Reid as she shares her business journey along with why and how to slowly build a business you’ll love.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

May 9, 2022 • 1:03:30

[Update] Gelato Messina's Declan Lee on creating Australia's best gelato experience | #593

Here's a masterclass on how to create Australia's best gelato experience with Gelato Messina's co-founder Declan Lee. All this and more on The Small Business Big Marketing Podcast hosted by Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

May 2, 2022 • 50:26

Challenging everything lead to creating Quiz Meisters, Australia's leading pub trivia brand | #592

No matter what industry you're in, challenge the way things get done, because more often than not, there’s always a better way. That’s certainly the experience of Steffan Van Lint, the founder of Quiz Meisters, one of Australia's largest (and certainly most fun) pub trivia companies. It’s a trivial episode 592 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/l

Apr 25, 2022 • 44:12

Emma & Tom's co-founder Tom Griffith on how to build a global brand people love | #591

From the first time I saw Emma & Tom’s Juices on the shelf at my local cafe, I was hooked. Finally, there was a cool looking juice brand, with interesting flavours, no funky additives, plus it was named after two anonymous people. Who the hell was Emma and Tom?! It’s taken me 18 years to find that out; but it was worth the wait. Let’s go and meet Tom Griffith in a very juicy episode 591 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim R

Apr 18, 2022 • 45:24

From $100 beer garden to $100 million pub empire with Australia's most innovative publican Stephen J Hunt | #590

I’ve always thought us business owners can learn so much from the hospitality industry, around customer service, customer experience, local area marketing etc. So, when I heard about multi-million dollar publican, Stephen Hunt, who started his 7 hotel empire from his parents’ backyard, I just had to get him on the show. It's episode 590, full of one-percenters, of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.Support the show: https://www.pa

Apr 11, 2022 • 43:45

Exploit this simple client attraction strategy to grow sales exponentially with The Institute of Wow's John Dwyer | #589

This simple, inexpensive, proven system enables you to generate more leads into your business (and convert them) than you could ever imagine. Plus it takes your prospects’ eyes off the price. Listen in as The Institute of Wow's John Dwyer explains how with podcast host Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Mar 14, 2022 • 55:06

How to use equity crowdfunding to grow your business with Birchal's Matt Vitale | #588

You’ve got a list as long as your arm of ideas to grow your business. And I’m guessing some of those ideas will happen all in good time. But some of those ideas may require more money than you currently have in order to bring them to life. That’s where equity crowdfunding steps in. A relatively new industry that’s growing by the minute. And who better to explain it to us than Australia's leading expert on the topic. It's a very equitable episode 588 of The (12 year-old, a

Mar 7, 2022 • 45:59

How to use TikTok to grow your business in 2022 with Australia's leading business user Phillip Kuoch | #587

Keen to know how to use TikTok to grow your business in 2022? Excellent. Then there’s no better person to show us how than donut aficionado Phillip Kuoch, whose Melbourne bakery has one of the biggest TikTok followings of any Australian business with 680,000 followers and a gazillion likes! It's a head-scratching episode 587 of The (12 year-old, award-winning) Small Business Big Marketing podcast.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for priv

Mar 1, 2022 • 51:44

School Of Hard Knock Knock's co-founder Morry Morgan on creating a TV series to promote his business | #586

The School of Hard Knock Knock's co-founder Morry Morgan has taken a rather interesting, brave and very funny approach to marketing his business. He's created a six-part professionally produced TV series that's gaining ground on YouTube. Join host Tim Reid on The Small Business Big Marketing Podcast as Morry explains why and how he did it.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Feb 21, 2022 • 41:32

Exactly How Black Hops Brewery's Dan Norris Built a $65M brand in 6-years | #585

Black Hops Brewery’s Dan Norris has had more business failures than he’d like to admit. Then one of his ideas hit pay dirt and was quickly snapped up by a large multinational. Instead of finding the closest hammock, he started a brewery. Six years on Black Hops is valued at $65M. It's a thirst-crushing episode 585 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/lis

Feb 14, 2022 • 1:07:40

One simple mindset shift takes you from busy to profitable with Jason Spaull of Coastal Asbestos | #584

Today we meet a successful business founder who’s not in the sexiest of industries, but who has a marketing mindset that I personally wish many more had. He loves marketing. Respects it. Plays with it. And guess what … he sees the fruits of his marketing labours time and time again. It's a high-growth episode 584 of The (12 year-old, award-winning) Small Business Big Marketing podcast with founder and host Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnyst

Feb 7, 2022 • 50:40

How to successfully market your small business | #583

Discover these simple, easy-to-implement, effective marketing ideas that will help you successfully market your small business with marketing expert and podcast host Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Dec 27, 2021 • 48:29

Take your business out of obscurity by being interviewed on relevant podcasts | #582

If obscurity is a major marketing challenge of your small business, then I have a very tailored solution for you. Get yourself on podcasts that have the attention of people you’d love to sell to. Yes, I want you to stick your head above the trench and be interviewed. It's a podcast episode 582 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Dec 20, 2021 • 32:06

​​5 secrets of high-converting websites with Greg Merrilees of Studio 1 Design | #581

One of Australia’s leading website producers shares how to design a website to boost conversions in any niche. It's episode 581 (promising big returns) of The (12 year-old, award-winning) Small Business Big Marketing podcast with Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Dec 13, 2021 • 46:57

How Luxury Escapes co-founder Adam Schwab built Australia's most loved travel brand | #580

Luxury Escapes co-founder Adam Schwab seems unable to put a foot wrong when it comes to launching and building profitable businesses. Businesses that generate (in a matter of years) millions and millions of dollars. And right now … you’re about to find out how he does it. It's a luxurious episode 580 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for pri

Dec 6, 2021 • 50:12

Stephanie Scheller uses the violin to teach smart marketing strategies | #579

Stephanie Scheller owns a marketing agency in Texas that teaches clients the not-so-subtle art of disruption. But what's different about Stephanie's teaching style is that she uses the violin to tap into the psychology of business owners (just like you) to help them create an impact in sales, marketing and people management. It's a wacky episode 579 of The (12 year-old, award-winning) Small Business Big Marketing podcast hosted by Timbo Reid.Support the show: https://www.patreon.com/marketingpod

Nov 29, 2021 • 37:43

How Pink Floyd's Roger Waters became Lachy Doley's biggest client | #578

Aussie keyboard legend Lachy Doley talks to host Tim Reid about how Pink Floyd's Roger Waters became his biggest client. An amazing story given 4 years ago Lachy was broke. This is a great episode for anyone who’s wondering if there’s light at the end of the tunnel.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Nov 22, 2021 • 29:20

Streetwear brand HoMie is changing the retail environment for the good (and forever) | #577

Have you ever walked past a young homeless person and avoided eye contact? Maybe you wanted to give them a few bucks only to realise you don’t carry notes anymore? Or maybe you wanted to stop and help them but you didn’t know how. Well, today’s guest has felt all those emotions … so much so that he was compelled to do something about it. So, he started a social enterprise with a marketing and sales bent … and he’s never looked back. It's a heart-warming epis

Nov 15, 2021 • 59:19

AFL legend Richie Vandenberg's wine brand aims to remove 1 billion plastic bottles from our oceans | #576

Today’s guest happens to have captained the mighty Hawks, the Aussie Rules Football team I’ve supported all of my life. And sure … there may be the odd fanboy moment during our chat. But, he’s also the founder of a disruptive wine brand that’s laser-focussed on removing one billion plastic bottles from our oceans by 2030. It's episode-on-a-mission, 576 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Timbo Reid.Support the show: ht

Nov 8, 2021 • 38:32

Dr. Phil is doing his best to keep people off his operating table | #575

Today we chat with Dr. Phil. Nope. Not that Dr. Phil. Our Dr. Phil is a Florida-based heart surgeon who’s doing everything he can to keep patients OFF his operating table. In other words, he doesn’t want any clients! It's heart-stopping (maybe that should be heart-starting?!) episode 575 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy informati

Nov 1, 2021 • 45:21

[Regional Queensland Special #8 - Gold Coast] Zarraffa’s Kenton Campbell & Nutrition Warehouse's Grant mayo | #574

Our regional Queensland business showcase wraps up this week on the Gold Coast where we meet two giants business - Zarraffa’s Coffee founder Kenton Campbell, and Nutrition Warehouse founder Grant mayo. And you’ll never guess what he was before becoming an entrepreneur! It’s a curious episode 574 of The (12 year-old, award-winning) Small Business Big Marketing podcast.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Oct 25, 2021 • 52:09

[Regional Queensland Special #7 - Toowoomba] Milton & King’s Bryce Capp & Hogan’s Family Jewellers’ Lachlan Hogan | #573

Part 7 of our regional Queensland business showcase takes us inland to Toowoomba, where we meet a globally-recognised wallpaper manufacturer, and a third generation family jeweller. It’s a bespoke episode 573 of The (12 year-old, award-winning) Small Business Big Marketing podcast.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Oct 18, 2021 • 48:21

[Regional Queensland Special #6 - Sunshine Coast] COYO's Sandra Gosling & Spirit House's Acland Brierty | #572

Part 6 of our regional Queensland business showcase takes us to the Sunshine Coast, where we meet one of Queensland’s leading restaurateurs, along with the co-founder of an entirely new yoghurt category! It’s a tasty episode 572 of The (12 year-old, award-winning) Small Business Big Marketing podcast.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Oct 11, 2021 • 54:22

[Regional Queensland Special #5 - Bundaberg] Lady Elliot Island's Peter Gash & Kalki Moon’s Rick Prosser | #571

Part 5 of our series showcasing successful regional Queensland business founders takes us to sunny Bundaberg, where we go inside two vastly different businesses. It’s episode 571, set amongst the sugar cane, of The (12 year-old, award-winning) Small Business Big Marketing podcast.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Oct 4, 2021 • 53:07

[Regional Queensland Special #4 - Rockhampton] Know Your Knockers' Katrina Houghton & Queen Cherry Bomb's Leah Samson | #570

Part 4 of our series showcasing successful regional Queensland business founders has us catching up with two female entrepreneurs that are making a serious dent in their respective industries. It’s a get-out-of-the-way-I’m-on-a-mission episode 570 of the (12 year-old, award-winning) Small Business Big Marketing podcastSupport the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Sep 27, 2021 • 51:20

[Regional Queensland Special #3 - Mackay] Red Cat Adventures Asher Telford & Woollam Constructions Craig Percival | #569

In Part 3 of our Regional Queensland series, we catch up with two national-award winning business owners from Mackay who are doing big things in their respective industries. It’s a slightly troppo episode 569 of The (12 year-old, award-winning) Small Business Big Marketing podcast.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Sep 20, 2021 • 36:57

[Regional Queensland Special #2] Explore Property director Giovanni Spinella & Polar Industries director Daniel Condon | #568

In part 2 of our Regional Queensland series, we catch up with two business owners from Townsville who are doing big things in their respective industries. It’s a balmy episode 568 of The (12 year-old, award-winning) Small Business Big Marketing podcast.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Sep 13, 2021 • 45:10

[Regional Queensland Special #1] Cairns Aquarium founder Daniel Leipnik & PakMag founder Bree James | #567

Cairns Aquarium founder Daniel Leipnik shares how he brought his boyhood dream to life, and PakMag founder, Bree James shares how she became the biggest publisher in regional Queensland. Join host Tim Reid on Australia’s most popular business marketing podcast.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Sep 6, 2021 • 47:12

[Emergency Episode] Mindfulness techniques for business owners to navigate these crazy times | #566

To support business owners everywhere who are struggling right now, host Tim Reid has teamed up with one of Australia's leading mindfulness experts for a much needed episode 566 of The (12 year-old, award-winning) Small Business Big Marketing podcast.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Aug 30, 2021 • 49:55

How a failed actor grew a multi-million dollar nutrition supplement business | #565

Steve Trinder has had a crack at professional acting, surfing, motorcycle racing and skiing, and whilst all these endeavours built his character, none of them built his bank balance until ten years ago, when he founded X50 Lifestyle from his bedroom. Now he's sold over 70 million sachets in 85 countries and he’s finally found his true-calling. It’s a fake it ‘til you make it episode 565 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

Aug 23, 2021 • 34:04

Making $400,000 on Instagram is the least interesting part of Erika Cramer's amazing business journey | #564

Erika Cramer generated $400,000 in sales from Instagram over the past two years. But that’s not the most interesting thing she's done in business. Intrigued? Excellent…so was I when I received her pitch. It’s an overly confident episode 564 of The (12 year-old, award-winning) Small Business Big Marketing podcast.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Aug 16, 2021 • 54:30

How to create recurring business revenue with The Automatic Customer's John Warrillow | #563

The lifeblood of your business is repeat customers. But customers can be fickle, markets change, and competitors can be ruthless. So how do you ensure a steady flow of repeat business? The secret is in recurring revenue ... in finding and keeping automatic customers. It’s a strangely recurring episode 563 of The (12 year-old, award-winning) Small Business Big Marketing podcast.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy informatio

Aug 9, 2021 • 53:36

Huge credit card debt plus a smart marketing idea turned Adorn Cosmetics into a multi-million dollar online business | #562

At one point, business owner Briony Kennedy had a credit card and overdraft debt of $500,000, and was doing everything she could to make her business succeed. Then she implemented a marketing idea she should have done long ago, and today her multi-million dollar business is thriving. It’s a not-for-the-faint-hearted episode 562 of The (12 year-old, award-winning) Small Business Big Marketing podcast.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for p

Aug 2, 2021 • 51:50

How to turn your knowledge in to a million dollar micro business | #561

Keen to know how to turn your knowledge into a million dollar micro business? After all, you are standing on a mountain of knowledge…about something. And there’s never been a better time to turn that knowledge into an online course and make a million bucks! Today’s guest did just that. It’s a get-rich-quicker-than-you-think episode 561 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.Support the show: https://www.patreon.com/mar

Jul 26, 2021 • 1:02:18

[UPDATE] The voice of SIRI, Karen Jacobsen, on building a personal brand you love | #560

Host of The Small Business Big Marketing Podcast Tim Reid chats with the voice of Siri, Karen Jacobsen, who shares her views on personal branding, navigating the pandemic, business owner well-being and so much more.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Jul 19, 2021 • 44:24

How to market a difficult business with Speedfit's Matej Varhalik | #559

Want to know how to market a difficult business? Then take a listen to SpeedFit's Matej Varhalik who is doing just that (very successfully) on The Small Business Big Marketing Podcast with Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Jul 5, 2021 • 50:26

How to build a deeply engaged community for your business with Andrew Griffiths | #558

If the idea of surrounding yourself with a deeply engaged community who love what you do, buy everything you offer and provide a great sounding board for future ideas is of interest then you're in for an absolute treat. It’s a nurturing episode 558 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Timbo Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Jun 28, 2021 • 48:29

How to use live streaming to grow your business | #557

If you'd like to know how to use live streaming to grow your business then take a listen to how Ruby Noosa has done just that as well as grow her personal brand on episode 557 of The Small Business Big Marketing Podcast with host Timbo Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Jun 22, 2021 • 47:07

How to make the most from online marketplaces | #556

Shaun Latham launched his web development career selling sex toys online. From there he used his knowledge of online marketplaces to build a company that will change the way you sell your products, by giving you access to all of the major web stores at once. Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Jun 16, 2021 • 44:24

Hype marketing secrets from the world’s greatest propagandists | #555

Self-confessed hype artist Michael F. Schein shares his 12 secrets for creating hype around your business; he’s overflowing with stories of obscure crackpots who got millions of people to buy into their ideas, along with unknowns, freaks and weirdos who garnered around the clock media attention without spending a penny.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Jun 7, 2021 • 1:08:47

How (& why) to choose a perfect business name | #554

If choosing a name for your business, brand, product, service, even promotion, is proving challenging, then take a listen to what world-leading naming expert Alexandra Watkins has to share with host Tim Reid. Her process is fun, simple and mighty effective in identifying a name that sticks.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

May 31, 2021 • 53:25

Fit Dad Lifestyle’s Leroy Faure is big on community building | #553

Building a community is a great way to differentiate that beautiful business of yours. So in this episode, host Tim Reid chats with Fit Dad Lifestyle founder Leroy Faure about how he’s built a community of 4,000 motivated and engaged men who are all on the same journey of fatherhood.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

May 26, 2021 • 57:40

F1 aerodynamicist, Kate Reid, makes the world's best croissant | #552

Kate Reid’s business journey has all the makings of a Hollywood thriller. It involves behind-the-scenes of Formula 1 racing, a memorable visit to Monaco , a life-threatening illness, huge disappointment, truckloads of passion along with the best croissant in the world!Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

May 17, 2021 • 1:16:52

[Update] Sleepbus founder Simon Rowe thanks a strong brand for getting him through COVID | #551

Sleepbus founder Simon Rowe's mission to provide a safe nights sleep to any Australian who needs it is tracking along beautifully thanks to a strong brand and never-say-die attitude. Got a marketing idea you'd like to share with business owners globally? Maybe you want to give Timbo some feedback ... leave a message on the Hotline on <a href="tel:+61480015150">+61480015150</a>Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information

May 10, 2021 • 54:04

Guy Grossi on creating a memorable customer experience | #550

Celebrity chef and Australia&rsquo;s most celebrated restaurant owner Guy Grossi talks about customer experience, we hear from a listener who contacted the Hotline plus I&rsquo;ve got some big news for all you Pink Floyd fans amongst us! Got a marketing idea you'd like to share with business owners globally? Maybe you want to give Timbo some feedback ... leave a message on the Hotline on our +61 480 015 150.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for

May 2, 2021 • 1:04:18

The Inspiring Story of Entrepreneur & Quadriplegic Perry Cross | #549

Perry Cross is unstoppable. He founded Accessible Homes Australia, he&rsquo;s an in-demand keynote speaker and the founder of the Perry Cross Foundation on a mission to cure paralysis. He&rsquo;s also a fully aspirated quadriplegic. Host Tim Reid chats with this incredible human being about business and life.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Apr 26, 2021 • 52:47

How to launch and run a business on a shoestring | #548

How to launch and run a business on a shoestring is the focus of this episode. So listen in as host Tim Reid chats with Andrew MacDonald, founder of Aussie clothing brand Ringers Western.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Apr 19, 2021 • 1:04:39

How to make funny sales videos proven to generate millions of dollars in sales | #547

Joseph Wilkins produces funny sales videos proven to generate millions of views and dollars for his clients. Today he shares with host Tim Reid his 8-step process for doing just that.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Apr 11, 2021 • 1:05:54

Calvin Klein lingerie model Ingrid Bonner on building a global brand | #546

Homebodii&rsquo;s Ingrid Bonner talks with host Tim Reid about building a luxury sleep and bridal wear business based on the lessons she picked up modelling for Calvin Klein, as well as the customer feedback she&rsquo;s constantly getting and acting on.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Apr 5, 2021 • 41:04

How to find your purpose with Car Next Door’s Will Davies | #545

Host Tim Reid chats with ex-mortgage broker turned environmental warrior Will Davies who&rsquo;s built his Car Next Door business in response to human kinds&rsquo; unnecessary use of the motor vehicle.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Mar 29, 2021 • 46:05

Cryptocurrency (not just Bitcoin) for small business - All your questions answered | #544

One of Australia&rsquo;s leading cryptocurrency experts Carioline Bowler answers all your questions about how small business owners can embrace and make best use of the brave new world of cryptocurrencies. You know &hellip; Bitcoin, Ethereum, blockchains etc! Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Mar 22, 2021 • 1:09:44

How to transform your business’s slide decks into your most valuable asset with Shufflrr's James Ontra | #543

Shufflrr&rsquo;s James Ontra believes a business&rsquo;s slide decks are it&rsquo;s most underutilised asset. How&rsquo;s that for a bold statement given the various other assets most businesses own? But host Tim Reid thinks he has a point. It&rsquo;s a highly persuasive episode 543 of The (12 year-old, award-winning) Small Business Big Marketing podcast.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Mar 15, 2021 • 42:33

[UPDATE] Sacking her distributor was the best move ever for Snotty Nose's Laura Klein | #542

Sacking her distributor enabled Laura Klein to take her Snotty Noses business to a whole new level &hellip; along with some very smart marketing. Host Tim Reid chats with her all about it.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Mar 8, 2021 • 50:43

Flow Hive’s Cedar Anderson shares his growth strategies that have worked for him during these challenging times | #541

Cedar Anderson crashed the Indiegogo site multiple times when running a crowdfunding campaign for his disruptive beekeeping innovation called Flow Hive. He's now a multi-millionaire and is keen to see others do the same. Listen in as host Tim Reid chats with him in his bees uit keeping closet!Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Mar 1, 2021 • 53:00

How marketing reshapes your brain with neuromarketer Professor Prince Ghuman | #540

Ever wondered why McDonalds logo is red and yellow? Or why watches in ads are always set at 10:10? Or why some stores seem to be always on sale? Wonder no more. Host Tim Reid chats with neuromarketing expert Professor Prince Ghuman who explains how marketing reshapes your brain. Scary stuff!Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Feb 21, 2021 • 48:51

Jeff Bezos’s shadow Colin Bryar on how ideas are brought to life inside Amazon | #539

Colin Bryar was Jeff Bezos&rsquo;s shadow (AKA right hand man) inside of Amazon. In this revealing chat, he explains to host Tim Reid Amazon&rsquo;s process of working backwards, in which every new idea starts with the customer front and centre. Notebook at the ready!Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Feb 15, 2021 • 48:28

[UPDATE] Four Pillars Gin has been named the world’s best gin 2-years running. Founder Stu Gregor shares what they’re getting right | #538

Four Pillars Gin founder Stu Gregor shares with host Tim Reid how he&rsquo;s managed to be awarded the world&rsquo;s best gin not once but twice &hellip; in fact, two years in a row!Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Feb 8, 2021 • 59:41

This subscription business model saved Australia’s artisan cheesemakers (and it can save others) | #537

Cheese Therapy founders Sam Penny and Helen Shadforth have single-handedly saved Australia&rsquo;s artisan cheese making industry from going under following bushfires, drought, economic turmoil and now COVID-19. Host Tim Reid finds out how they did it.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Feb 1, 2021 • 50:23

Bellroy founder Andy Fallshaw attributes just one word to his brand's success | #536

Bellroy founder Andy Fallshaw chats with host Tim Reid about how one word (in fact, one made-up word!) continues to influence all aspects of this iconic Aussie brand.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Jan 25, 2021 • 53:39

Clever marketing ideas have built The Branding Office in to a nice little earner | #535

Clever marketing ideas like looking after even the smallest of clients (&ldquo;small fish are sweet!&rdquo;) have led to The Branding Office turning over $2M in Year 3. Join host Tim Reid as he chats with owner Justin Veivers.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Jan 19, 2021 • 49:23

Besties reveal how losing a combined 50KG lead to a multimillion dollar weight loss empire | #534

Host Tim Reid chats with weight loss experts Jade Spooner & Amal Wakim about how losing a combined 50KGs lead to the launch of Equalution, a multi-million dollar weight loss empire.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Jan 11, 2021 • 56:04

How to find your ideal niche in business | #533

Brenton Ward&rsquo;s business serves a very specific niche. It cost him $3,000 set-up, and generates $100,000 in recurring monthly income, with few overheads, and it runs without him. Nice niche!Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Dec 21, 2020 • 1:08:22

32 Ways Consumers Can Help Small Business Grow | #532

Host Tim Reid has a passion for seeing small businesses grow. So, with the help of his listeners, here&rsquo;s 32 ways that we, as consumers, can help small businesses grow.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Dec 17, 2020 • 23:32

Ella Bache’s 3rd generation owner Pippa Hallas on making bold moves & unexpected decisions | #531

Ella Bache's 3rd generation owner Pippa Hallas chats with Tim Reid about making bold moves & unexpected decisions in this 3rd generation global skincare empire.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Dec 14, 2020 • 48:12

Podiatrist turned product entrepreneur Rachael Ferguson on achieving 200% annual growth (year-on-year) | #530

200% annual growth (year-on-year) is what podiatrist turned product entrepreneur Rachael Ferguson is currently experiencing. Host Timbo Reid finds out how she&rsquo;s doing it.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Dec 7, 2020 • 53:30

These smart decisions led to Mobile Tyre Shop growing exponentially | #529

Host Tim Reid chats with one very smart business founder in Mobile Tyre Shop&rsquo;s Travis Osborne, who 5 years ago was struggling to get the business off the ground, but in 2020 the rubber has well and truly hit the road. Travis shares the smart decisions he&rsquo;s made along the way.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Nov 30, 2020 • 47:21

Avoid business closure with these cyber security tips with cyber security expert Bastien Treptel | #528

Host Timbo Reid&rsquo;s business has been hacked four times in the past few months. So he decided it&rsquo;s time to pull in the big guns and find out how all business owners can avoid this. So join Timbo as he chats with cyber security expert Bastien Treptel of the CTRL Group.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Nov 23, 2020 • 42:20

Another business success story inspired by COVID-19 with IsoKings Jeremy Fleming | #527

Host Timbo Reid chats with Australia&rsquo;s leading stage designer Jeremy Fleming who&rsquo;s COVID-19 forced pivot was the best business decision he and his wife have ever made.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Nov 16, 2020 • 45:54

COVID-19 inspired music teacher Mike Grande to build his own proprietary teaching platform | 526

This COVID-19 inspired pivot has resulted in a great new business model for music teacher Mike Grande. Listen to his chat with podcast host Tim Reid of The Small Business Big Marketing Podcast.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Nov 9, 2020 • 49:52

Budgy Smugglers owner Adam Linforth on building an iconic Australian brand | #525

Over 100,000 pairs of Budgy Smugglers are sold each year globally. Owner Adam Linforth talks to host Tim Reid about how he&rsquo;s in no rush to build this iconic (and fun) Australian brand. Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Nov 2, 2020 • 59:14

Smart social media usage grew this third-generation chocolate shop | #524

Host Tim Reid chats with third generation business owner Johnny Kapos (AKA Chocolate Johnny) of Perfection Chocolates who&rsquo;s embraced social media in a very big way to grow his chocolate shop and wholesaling business.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Oct 26, 2020 • 52:22

Personal tragedy inspired the launch of TradeMutt | #523

Host Tim Reid chats with TradeMutt founders Ed & Dan about how a personal tragedy led to the creation of a workwear business that&rsquo;s making big inroads into workplace discussions around men&rsquo;s mental health.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Oct 19, 2020 • 51:57

Answer this one confronting question and grow your business | #522

Lawyer Joanna Oakey took her team away, wrote one confronting question on a whiteboard and spent the next few hours answering it. The results led to 25% growth year-on-year.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Oct 12, 2020 • 43:45

Big marketing ideas is what Thankyou’s Daniel Flynn thrives on | Bonus Ep

How to generate big marketing ideas (and why you damn well should) is the topic of this insightful chat between Thankyou&rsquo;s Daniel Flynn and host Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Oct 12, 2020 • 41:07

How to get your business on page 1 of Google | #521

Your most challenging SEO questions are answered by Australia&rsquo;s leading SEO expert Harry Sanders. We cover keyword selection, getting backlinks, verbal search, website security, negative SEO and plenty more.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Oct 5, 2020 • 1:06:01

SEO Agency of the Year winner Harry Sanders was homeless when he started his business | #520

SEO Agency of the Year winner Harry Sanders started Studio Hawk when he was just 17 and homeless. This year it will turn over $4M. Get ready to be inspired.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Sep 28, 2020 • 47:52

Building a product brand from scratch with Bell & Bone’s Arianne Sackville | #519

Host Tim Reid goes deep with Arianne Sackville who&rsquo;s built her premium dog food brand from the ground up. This all encompassing discussion covers branding, pricing, distribution, marketing and plenty more business growth insights.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Sep 21, 2020 • 56:54

Running a heart-centered business with Rashay’s Rami Ykmour | #518

Host Tim Reid chats with hospitality entrepreneur Rami Ykmour of Rashay&rsquo;s about how and why running a heart-centered business is his preferred style for growing businesses and people he loves.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Sep 14, 2020 • 52:58

A customer happiness business that happens to sell telecommunications | #517

Telco founder Mark Fazio chats to host Tim Reid about how he&rsquo;s created a customer happiness business that just so happiness to sell mobile and Internet plans. Not to mention the fact that he&rsquo;s competing against some brands with annual marketing budgets equivalent to the GDP of some small countries!Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Sep 7, 2020 • 52:01

Teen entrepreneur Josh Apitz is on a mission to save Aussie lives | #516

Host Tim Reid chats with teen entrepreneur Josh Apitz whose Seagull Milk brand of sunscreen is already making waves. Listen in as he shares his inspiring journey so far.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Aug 31, 2020 • 48:31

Closing a hugely successful business with I Heart Bargains’ Chelsea Thomas | #515

Host Tim Reid chats with leading social influencer and founder of I Heart Bargains&rsquo; Chelsea Thomas, who recently closed her burgeoning online empire at the height of its success. She shares how she built it, and why she closed it. Warning &hellip; things get a little emotional!Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Aug 24, 2020 • 1:08:49

Landing The Pentagon as a customer lead to this business being valued at $7M in just 4-years | #514

Host Tim Reid chats with AUSFIT Torsion Bar founder Anthony Richardson, whose fitness product is used on Navy vessels around the world. His clients include The Pentagon, Norfolk Navy Base (the largest in the world) along with PTs and physios. Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Aug 17, 2020 • 44:09

10 steps to moderate business success with Hotwire Heating’s Luke Chant| #513

Not every business owner wants to be the next Zuckerberg. Some are happy building a business that brings them a decent income, and lots of happiness. Host Tim Reid chats with Hotwire Heating&rsquo;s Luke Chant, who&rsquo;s done exactly that, and in this episode he shares the 10 things that enabled a moderate level of business success.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Aug 10, 2020 • 56:14

4 smart marketing ideas grew this niche business exponentially | #512

Host Tim Reid loves a clever marketing idea. But when four come along in the one interview, it&rsquo;s time to get excited! Colin Fragar of The Council Approval Experts shares how he&rsquo;s grown his small, niche business through some very smart marketing. Wait until you get to the bit about the Trust Box &hellip; pure marketing genius!Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Aug 3, 2020 • 55:55

Business networking tips & tricks with Bx Networking’s Matt Alderton | #511

Business networking expert Matt Alderton chats with host Tim Reid about how to use networking to successfully grow your small business. His insights may well turn the way you currently network on its head!Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Jul 27, 2020 • 55:57

Turn your struggling business in to one you love | #510

It&rsquo;s 100% possible to turn a struggling business around. Host Tim Reid chats with Dr. Drip&rsquo;s Andy & Angela Smith who hit rock bottom only to now be running, not one, but two businesses they love. Tune in to hear them explain exactly how they did it.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Jul 20, 2020 • 54:28

How Invisible Marketing drives brand discovery | #509

Brand licensing expert, Jeff Lotman, chats with Tim Reid about how to create new entry points for new customers to discover your business, the under-utlised power of brand licensing, what types of businesses it&rsquo;s best suited to, plus some great case studies of brand licensing at work. Oh, plus Jeff owns the iconic LA fashion label, Fred Segal (which dressed Elvis!, so we talk about that as well.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privac

Jul 12, 2020 • 47:06

How your business can benefit from a pop-up store | #508

Pop-up store expert Michelle Young, chats with Tim Reid about the key factors that make for a successful pop-up store, which businesses are best suited to pop-ups and what the future of retail looks like.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Jul 6, 2020 • 43:10

Creating an iconic product or service? | #507

Founder of the iconic Jelly Sandal, Ben Nothling, chats to Tim Reid about building a multi-million dollar business, the power of celebrity endorsement and the motivation he gets from working alongside his wife.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Jul 2, 2020 • 37:35

A never-say-die attitude turned a $400K loss into a booming new business with Perform-360's Jason Clark | #506

Four years ago, Jason Clark closed the door on a failed fitness franchise, kissing $400,000 good-bye. On that same day, his wife gave birth to their second child. Four years on and Jason&rsquo;s never been happier, thanks to a smart business decision, some clever marketing, and (most-importantly) four words uttered by his exhausted wife! It&rsquo;s a tell-all episode 506 of The (award-winning) Small Business Big Marketing podcast. A little bit more about Perform-360&rsquo;s Jason Clark Jason Cla

Jun 25, 2020 • 38:18

How a friend’s death inspired a global movement (& business) with 100 Things’ Sebastian Terry | #505

100 Things founder Sebastian Terry is on a mission to tick 100 things off a list he wrote the day after his best friend died. Little did he know that that list would change everything, not the least of which was creating a global movement. It&rsquo;s a ridiculously inspiring episode 505 of The (award-winning) Small Business Big Marketing podcast. A little bit more about 100 Things Sebastian Terry 100 Things founder Sebastian Terry was inspired by the death of his close mate, to ask himself one s

Jun 17, 2020 • 59:34

6 proven small business marketing strategies that helped generate $25M revenue with Authentic Education's Cha Tang | #504

In 10 years, today&rsquo;s guest has turned a $2M marketing spend into $25M in revenue. Ka-ching! And he joins us to share 6 proven marketing strategies for small business that helped him get there. It&rsquo;s a chin-scratching episode 504 of The (award-winning) Small Business Big Marketing podcast. Cham Tang is the co-founder of Authentic Education, a multi-million dollar training company that specialises in helping business owners take back control of their marketing. Sounds like a good idea f

Jun 11, 2020 • 42:04

Gardener Bryan Clayton has created the Uber for lawn care (and he's cleaning up) | #503

Bryan Clayton used to mow lawns for a living. Now he&rsquo;s the founder of GreenPal, an online service connecting homeowners to lawn care professionals. And here&rsquo;s the kicker - in just three years it&rsquo;s turning over $20M a year, and experiencing 100% growth, year-on-year. It&rsquo;s a well fertilised episode 503 of The (award-winning) Small Business Big Marketing podcast. A bit more about GreenPal's Bryan Clayton Bryan Clayton was the founder of PeachTree, one of th

Jun 4, 2020 • 48:58

How to successfully rebrand without alienating your customers with bikini connoisseur Rebecca Klodinsky | #502

Today's episode is a great case study of how to successfully rebrand without alienating your customers. Imagine building a multi-million dollar brand that you absolutely love, only to find (due to legal reasons) you have to rebrand it, not once, but twice. All this whilst going through an ugly separation, and being a single mum of a newborn. It&rsquo;s a highly charged episode 502 of The (award-winning) Small Business Big Marketing podcast. Today's guest is Rebecca Klodinsky, founder of t

May 29, 2020 • 41:07

How to adapt your marketing during Coronavirus (COVID-19) with Ben Newsome of Fizzics Education | #501

Want to know how to adapt your marketing during Coronavirus? COVID-19 has thrown up all sorts of challenges, and opportunities, for business owners everywhere. Some have sadly had to close, some are finding it incredibly tough, whilst others are innovating like they&rsquo;ve never done before. Today&rsquo;s guest fits into that category. It&rsquo;s a challenge-everything episode 501 of The (award-winning) Small Business Big Marketing podcast. Mad scientist, Ben Newsome, is the founder of Fizzics

May 25, 2020 • 41:57

Your most asked small business marketing questions answered by Timbo in this milestone episode | #500

Your most asked small business marketing questions answered. "If you had only 20-minutes a day to market your business, what would you do?""What stand-out marketing ideas have you been blown away by?""Who's been your favourite guest, and why?" These are just three of the questions you wonderful listeners have sent in for me to answer in this week's milestone episode 500 of your favourite marketing podcast ;0) Thank-you to everyone who sent me a question - I received 127 in total, so was unable t

May 18, 2020 • 1:05:05

Outland Denim's James Bartle on how one movie changed the entire direction of his life | #499

On today&rsquo;s episode, how a Year 10 dropout saw a film that changed the entire direction of his career &hellip; in fact, of his life. &ldquo;We chose denim because jeans are a staple, they are also a piece of clothing that says a lot about you, and for that reason we believe we offer something unique to those people who want to do the right thing and help others.&rdquo; More about James Bartle James Bartle is the founder of Outland Denim, the denim brand making jeans differently and setting

May 11, 2020 • 1:09:01

Taking on the big banks and winning with Spriggy co-founder Mario Hasanakos

In a world ruled by major corporations and big financial institutions, it&rsquo;s unlikely for a young company to quickly grab a significant chunk of the market. But that&rsquo;s exactly what a digital pocket money concept did. Not only that, but it has also been able to solve a pain point faced by most parents and built a reputation for being trustworthy. Today, our special guest is Mario Hasanakos, the co-founder of Spriggy&mdash;an online banking tool that helps parents teach their kids about

Mar 19, 2020 • 41:45

The art AND science of standing out in this ridiculously crowded marketplace

As a small business owner, you&rsquo;ve probably been finding difficulty grabbing your customer&rsquo;s attention in a world that is constantly bombarded by mass advertising. How do you stand out? How do you get your message across? You know that if customers just took notice of your business even for just one moment, they&rsquo;ll definitely buy your product. In this episode, our special guest, Jamie Mustard, joins us to share how blocks are the solution to your business getting noticed by the

Mar 16, 2020 • 47:57

Boost sales & bust customer churn with this stupidly simple (and fun) customer-engagement hack

Who knew boosting sales, smashing customer churn, and increasing customer engagement could be this simple? It may sound a bit unbelievable but wait till you hear what today&rsquo;s guest has to share. Bonjoro founder, Matt Barnett, takes us through how he came up with the video marketing hack he used to convert leads for his tech startup, which ultimately failed. But his simplistic way of reaching out to leads, later on, gave rise to Bonjoro. And the rest, as they say, is history. The self

Mar 4, 2020 • 46:24

Marx Acosta Rubio made a fortune hiring a cocaine addict (twice)

I know, right? It&rsquo;s crazy! No one in their right minds would do this. Hiring a cocaine addict&mdash;not only once, but twice? I certainly wanted to hear where hiring addicts got him-did it work? Is it even possible to turn these people into the best employees? In today&rsquo;s episode, we are joined by Marx Acosta Rubio, the millionaire turned deca-millionaire who is famous for his story of falling and rising and falling again&mdash;only to rise up even better. How exactly do you rise from

Feb 27, 2020 • 1:03:08

This is My Life’s Tony Knight hated business until he found his passion

Do you want to start a venture close to your heart? If you&rsquo;re going to build a business with a value proposition that resonates with your clients&mdash;your pitch, your objective and your target audience will be crucial to your success. Family legacy producer Tony Knight pursued a job that he loves, and it made all the difference in his life. You can do the same, too. In today's episode, Tony joins us to talk about his startup journey in chronicling other people's lives through film. He al

Feb 20, 2020 • 50:30

Netflix star & Beverly Hills Realtor Peter Lorimer shares his 666 Rule for growing a remarkable business

Marketing real estate property is more than just churning out vlogs and property videos then waiting for clients to start rolling in. Building your online presence and expanding your reach takes hard work and knowledge of your target market. Beverly Hills real estate agent and content marketing ninja Peter Lorimer is here to tell us all about it. Did you know that Peter used to work as a sought-after producer in the music industry? He has worked with some of the biggest names in music, accumulat

Feb 12, 2020 • 59:33

Seth Godin on how to develop a solid marketing mindset to create a remarkable business

What is your idea of marketing? If you think it&rsquo;s merely promoting a product and persuading people into buying it, think again. Marketing Hall of Famer Seth Godin believes marketing should go deep into what your customers believe in, identify as, and the narrative they tell themselves when they purchase your product or service. Episode 492 of The (award-winning) Small Business Big Marketing Show is a stimulating conversation with Seth, as he explains why marketing is work that matters for

Feb 5, 2020 • 1:00:38

Selling Secrets of Master Door-to-Door Salesman Chandler Smith (These Can Be Used Anywhere)

Successful door-to-door selling takes more than having an excellent product. It involves the clever use of psychology, persuasion, and social cues, all working together to help you close the deal. The master door-to-door sales expert Chandler Smith knows this well and has all the secrets you need to know. Did you know that he earned $220,000 in his first year? And he&rsquo;s gone on to recruit and mentor over 800 sales representatives. Today, new doors will open for you as Chandler discusses the

Jan 29, 2020 • 50:42

Multiple revenue streams have created a 7-figure business for swimming coach Brenton Ford

If your business is relying on just one source of revenue then it&rsquo;s time to reconsider your business model. Swimming coach Brenton Ford did &hellip; and now business is going swimmingly. In fact, he&rsquo;s about to have his first 7-figure year. And he&rsquo;s a swimming coach! Today, it&rsquo;s a wet-behind-the-ears episode 490 of The (award-winning) Small Business Big Marketing Show as Brenton Ford of Effortless Swimming is here to talk about using multiple revenue streams to incre

Jan 21, 2020 • 52:57

Proven business growth strategies from one of Australia's best founders

Introducing a new product or a business to the market can be hard and frustrating for new entrepreneurs. It is vital to have an eye for opportunities and be able to use it to leverage and get the approval of consumers. We're back with Mark Livings of Lyre's Spirit Co, whose mission is to change the way the world drinks. Since the previous interview with Mark, Lyre's has reached tremendous success locally and internationally, racking up 21 distributors across the globe. Today, he's here with us t

Jan 15, 2020 • 50:09

eCommerce person of the year, Julie Mathers, on how she’s built a $15M empire in just 5-years | #488

Does the idea of building a profitable business that turns over $15M after just 5-years appeal? What about winning a swag of business and personal awards along the way? I thought it would. Well, Flora & Fauna&rsquo;s Julie Mathers has done just that, and bacon has played no role whatsoever! It&rsquo;s a very Vegan episode 488 of The (award-winning) Small Business Big Marketing Show thanks to American Express and my very own marketing book &hellip; The Boomerang Effect. A little bit mo

Dec 19, 2019 • 43:22

Backyard axe-throwing lead to the launch of Lumber Punks | #487

I love how people make a living. Past guest Shane Yeend makes money selling the usage-rights to the Hollywood sign. Adam Lippin sells cuddles. Laura Klien has a million dollar business selling battery-powered snot suckers! And today&rsquo;s guest makes a quid from showing people how to throw axes &hellip; indoors! It&rsquo;s time to sharpen your axe and get stuck in to episode 487 of The (award-winning) Small Business Big Marketing Show thanks to American Express. A little bit more

Dec 12, 2019 • 49:56

Simple (and effective) ideas to improve your customer experience with Local Measure’s Jonathan Barouch | #486

Finally! Finally, thanks to Local measure's Jonathan Barouch, we&rsquo;re all going to discover how to create an incredible customer experience that will make it easier to do business with us, infinitely more enjoyable and crazily shareable. It&rsquo;s a highly experiential episode 486 of The (award-winning) Small Business Big Marketing Show thanks to American Express. A little bit more about Local Measure&rsquo;s Jonathan Barouch &hellip; Marketing is full of jargon, right? And probably

Dec 5, 2019 • 48:30

Jimmy Barnes's keyboard player Lachy Doley on how to make a living from the cut-throat music industry | 485

Accomplished musician and small business owner Lachy Doley is a world-leading expert on the Hammond Organ. He&rsquo;s also Jimmy Barnes&rsquo;s keyboard player and he played for Powderfinger back in the day. He&rsquo;s no slouch! In this very honest and open interview he shares how he makes a living from one of the world's toughest industries. A little bit more about Lachy Doley &hellip; Righto, so a few years ago, this fellow by the name of Lachy Doley sent me an email (out of the blue)

Nov 28, 2019 • 1:04:57

How publishing a book can scale your business, with business book publisher Lyda Mclallen | #484

Got a book in ya? I reckon every business owner has. And so does my guest, who&rsquo;s an expert at helping peeps like you ... get published. It&rsquo;s a very studious episode 484 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow. A little bit more about Lyda Maclallen of Talk Plus Tell &hellip; Lyda Mclallen is the founder of Talk Plus Tell and is an expert on helping business owners get published. While working at co

Nov 20, 2019 • 49:17

Ex-toilet cleaner turned product developer Ammon Arrave on how he came to invent the One 80 Light | #483

Ammon Arrave was once a teacher. Then he had a business cleaning portable toilets. Now he&rsquo;s the inventor of the One 80 Light &hellip; the world&rsquo;s first peripheral L.E.D. headlamp. A little bit more about One 80 Light inventor Ammon Arrave &hellip; Righto, let&rsquo;s meet Ammon Arrave. He&rsquo;s the inventor of the One 80 Light - the world&rsquo;s first peripheral L.E.D. headlamp &hellip; which is a fancy way of saying it&rsquo;s a light that you strap on your head and

Nov 14, 2019 • 45:07

How to get a meeting with anyone with Wall Street Journal cartoonist Stu Heinecke (his process is mind-blowing!)| #482

Ever wondered how to get a meeting with anyone? Afterall, one meeting has the ability to change everything for the better. In your business. Even your life. Your challenge is to get past the Dobermans and get that meeting. And you&rsquo;re about to learn how from Stu Heinecke, the father of contact marketing and author of the seminal book on this topic Get the Meeting! A little bit more about Get the Meeting! Author Stu Heinecke &hellip; Stu Heinecke is a cartoonist for the Wall Street Jo

Nov 7, 2019 • 1:00:45

The rights to the Hollywood sign are owned by an Australian | #481

Recently in a cafe, I overheard someone say that an Australian bloke had secured the full licensing rights to the world-famous Hollywood sign. My first reaction? &ldquo;How? Why?&rdquo; My second reaction? &ldquo;I have to interview him!&rdquo; It&rsquo;s a very Hollywood episode 481 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow. &ldquo;I love taking a 360 degree view of a business and its needs in order

Oct 2, 2019 • 36:20

KeepCup creator Abigail Forsyth on building a business around reusing (not recycling)| #480

Abigail Forsyth is the inventor of KeepCup, the world&rsquo;s first Barista standard, reusable coffee cup &hellip; and she&rsquo;s on a mission to stop us from disposing of one million coffee cups every minute &hellip; of every day! It&rsquo;s a very reusable episode 480 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow. A little bit more about KeepCup creator Abigail Forsyth &hellip; When Abigail Forsyth and her brothe

Sep 27, 2019 • 33:59

Podcasting tips for 2020 and beyond with RadioHub founder Cooper Silk | #479

RadioHub founder and fellow podcaster Cooper Silk recently attended Podcast Movement, the world's biggest podcasting conference &hellip; and he&rsquo;s here to share what best-practice podcasting looks like in 2020 and beyond. A little bit more about fellow podcaster and RadioHub founder Cooper Silk &hellip; I first met this week&rsquo;s guest over a couple of beers when I was hosting the Australian Podcast Awards last year. And we&rsquo;ve hit it off ever since. Cooper Silk is the founde

Sep 18, 2019 • 1:13:59

This record-breaking crowdfunding campaign changed Flow Hive’s Cedar Anderson life forever | #478

Cedar Anderson would rather be walking naked through the Byron Bay hills than running the multi-million dollar empire he created with his old man. Fortunately he loves the fact that they&rsquo;ve changed the beekeeping industry for good, thanks to one of the world&rsquo;s most successful crowd-funding campaigns ever. It&rsquo;s a buzzingly good episode 478 of The (award-winning) Small Business Big Marketing Show. A little bit more about crowdfunding expert and Flow Hive creator Cedar Ande

Sep 12, 2019 • 1:04:39

Being on-purpose is masseur to the stars, Kym Power’s secret success formula | #477

Masseuse to the stars (we&rsquo;re talking Kylie, Sir Richard Branson & Tony Robbins), Kym Power shares how she&rsquo;s built Australia&rsquo;s largest independent supplier of in-room massage services to over 900 4 and 5-star hotels across Australia. It&rsquo;s a star-studded episode 477 of The (award-winning) Small Business Big Marketing Show. A little bit more about Rejuvenator&rsquo;s Kym Power &hellip; So I was emceeing an event recently for American Express at Brisbane&rsquo;s be

Sep 5, 2019 • 49:53

A crippling illness hasn’t stopped Surefire Boards Mick Slattery from wanting to build a global surf brand | #476

Today&rsquo;s guest is on a mission to create a global surf brand - despite at one point having to write a farewell letter to his wife and kids 80kms off the coast of Sumatra! It&rsquo;s a roller-coaster ride of an episode 476 of The (award-winning) Small Business Big Marketing Show thanks to American Express. Long-time listener and Surefire Boards founder Mick Slattery shares how he&rsquo;s on a mission to create a global surf and stand-up paddle board brand, despite some business and pe

Aug 30, 2019 • 48:19

Imagine making a living from teaching breathing … The Breathe Project’s Bodhi & Kat do! | #475

The Breathe Project&rsquo;s Bodhi and Kat have started a business to teach school kids and their teachers around Australia and New Zealand how to breathe correctly. Don&rsquo;t you just love how some people make a living?! A few months ago, my girlfriend, Sarah told me about this couple, Bodhi and Kat, who run a business called The Breathe Project, traveling around Australia teaching school-aged kids to breathe properly. Like that is literally all they do! My first reaction was &hellip; &

Aug 22, 2019 • 53:22

The secret to building Australia’s largest personal training business with Fitness Enhancement’s Scott Hunt | #474

One of Australia&rsquo;s leading mobile personal trainers joins us to share how he&rsquo;s building a fitness empire that&rsquo;s already servicing over 2,000 suburbs across Australia. A little bit more about Fitness Enhancement&rsquo;s Scott Hunt ... In 1999, with just $400 in his pocket and a dream to make an impact on the Australian personal training scene, 19 year old Scott Hunt started Fitness Enhancement Personal Training. Today it's the largest mobile personal training business in

Aug 15, 2019 • 49:39

How to get your business videos seen with Sonic Sight’s Geoff Anderson | #473

Are you one of those business owners who&rsquo;s made a video for your business, put it on your website and then wondered what else to do with it? Excellent! Then wonder no more, as today&rsquo;s guest, video marketing expert Geoff Anderson, has 30 ideas to make sure your video gets seen by as many of the right peeps as possible. A little bit more about video marketing expert and founder of Sonic Sight Geoff Anderson ... Righto, hands up if you&rsquo;ve ever produced a video for you

Aug 11, 2019 • 48:02

Snackwize founder Conor Reynolds on building a healthy business | #472

You know those healthy snack boxes that get delivered to businesses around Australia? Not the ones with Freddo Frogs and Caramello Koalas in them &hellip; I&rsquo;m talking about the ones with Wasabi-flavoured peas and Organic Popcorn. Well &hellip; you and I are about to meet the fella who started that business. How dare he bring healthy snacking to the workplace! A little bit more about Snackwize founder Conor Reynolds ... Conor Reynolds is a corporate health and well-being expert, as w

Aug 1, 2019 • 37:35

World poker champ Chris Sparks’ secrets to high performance in business | #471

Chris Sparks made his mark, in his tracky dacks, on his couch, by becoming a world online poker champion. These days, he&rsquo;s improved his fashion-sense, and started a successful New-York based business called The Forcing Function. It&rsquo;ll all become clear in this high-stakes episode 471 of The (award-winning) Small Business Big Marketing Show. A little bit more about online poker champion and now The Forcing Function&rsquo;s founder Chris Sparks ... New Yorker Chris Sparks is one

Jul 25, 2019 • 43:48

Canva’s Melanie Perkins on how she’s built a brand valued at $3.6 billion | #470

We catch up with Canva founder Melanie Perkins who surely has to be one of Australia&rsquo;s great young entrepreneurial success stories! 32 years-old and from Western Australia, Melanie Perkins created the online design tool Canva, and it just got valued at $3.6B.And what&rsquo;s particularly exciting is she&rsquo;s created something that every single one of us small business owners needs. Want to know how she did it? Me too! A little bit more about Canva founder Melanie Perkins ... In 2006, Me

Jul 18, 2019 • 1:01:15

Timbo answers your most pressing marketing questions | #469

&ldquo;Where should the focus be for my upcoming keynote?&rdquo; &ldquo;How do I avoid spamming my database?&rdquo; &ldquo;Can I start another business in my 50s?&rdquo; "Should I run an online survey?&rdquo; "Can I have your podcast workflow?&rdquo; These are just some of the questions you&rsquo;ve been sending me over the past few months, and today I finally get around to answering them. Question - Rhys Donovan of the Animal Rehab Klinik Hey Timbo, I'm having a debate with my business p

Jul 15, 2019 • 33:30

How to slow down and build an empire, with hat entrepreneurs Loz and Alex | #468

Loz and Alex cruise around this lucky country in a Volkswagen, entertaining their legion of social media fans with cool pics of themselves sitting by campfires, swimming in deserted beaches and camping by the shores of remote lakes. They look like they&rsquo;ve fallen off the cover of an Angus and Julia Stone album! Oh, and did I tell you they run a three-year-old hat business called Will and Bear that&rsquo;s turning over a lazy six-figures annually. And they&rsquo;ve done it all by slowing dow

Jul 4, 2019 • 51:08

The E Myth’s Michael Gerber on how to build an extraordinary business | #467

Michael Gerber (author of The eMyth, once voted the best-selling business book of all time) says the vast majority of small business owners are on a fool&rsquo;s errand. And he&rsquo;s on a mission to turn them from a bogged down company of one, to an absolutely brilliant company of one thousand. It&rsquo;s a very repeatable episode 467 of The (award-winning) Small Business Big Marketing Show thanks to American Express. A little bit more about The E Myth Revisited&rsquo;s Michael Ge

Jun 27, 2019 • 1:04:56

Why marketing works | #466

Jeff Swystun who in a previous life was the CMO at Interbrand, and the CCO at DDB Worldwide. He then saw the light, escaped the cubicle and went out on his own to become a consulting CMO to brands wanting to lead. But where it gets interesting is Jeff has just released a book called Why Marketing Works, in which he identifies through a mountain of his own roll-up-the-sleeves research, 7 timeless principles that well and truly prove his thesis. Rest-assured, his 7 principles apply to businesses o

Jun 20, 2019 • 54:42

This world-first healthcare membership model puts an end to charging by the hour | #465

Naturopath Katherine Maslen decided that charging by the hour had hairs on it &hellip; so, she bravely launched the world&rsquo;s first natural healthcare membership model. Did it get a few existing clients&rsquo; noses out of joint? Yes! Would she do it all again? Hell yeah! A little bit more about Shift&rsquo;s Katherine Maslen ... Katherine Maslen is a naturopath, nutritionist, author, mother, podcast host and founder of Shift, where her and her team work with people to help them make

Jun 12, 2019 • 49:05

120,000 round beach towels later, co-creator Victoria Beattie shares her secrets to running a very chilled business | #464

Can you believe the round beach towel wasn&rsquo;t a thing until just six years ago?! Like, how did it not get invented decades ago?! Well, stop scratching your head because you&rsquo;re about to meet Victoria Beattie, the creator who&rsquo;s already sold 120,000 of them! A little bit more about The Beach People&rsquo;s Victoria Beattie (and her sister Emma) ... The Beach People was founded in the summer of 2013 by sisters Emma Henderson and Victoria Beattie in the Northern Rivers of New

Jun 5, 2019 • 1:00:46

Serial entrepreneur Carl Hartmann on how to successfully grow and scale any business | #463

Carl Hartmann knows how to grow and scale businesses &hellip; from scratch. In fact, he&rsquo;s one of Australia&rsquo;s leading serial entrepreneurs, having taken his first idea - Temando - to over 80,000 users, 3-billion transactions and over $55M in funding. And today, he shares his 5 tips for growing and scaling your business. A little bit more about serial entrepreneur Carl Hartmann ... Carl Hartmann is a prominent, multi-award winning Australian entrepreneur best known from his work

May 30, 2019 • 43:51

Bringing 5-star restaurant service to a wholesale business with City Larder’s Robbie Bell | #462

City Larder&rsquo;s Robbie Bell has worked in some pretty famous kitchens around the world. Now he&rsquo;s started his own business as a Charkuhturer. You know what that is, right?! And he treats his wholesales as if they were guests in a 5-star restaurant. A little bit more about City Larder&rsquo;s Robbie Bell ... After completing his apprenticeship as a young chef in England, Robbie Bell spent the first years of his career working for a Michelin-starred chef, and has gone on to hone his skill

May 22, 2019 • 46:17

10 Facebook advertising tips for small businesses on a tight budget | #461

Advertising on Facebook (and Instagram) can be a frustrating exercise, especially if you don&rsquo;t know what you&rsquo;re doing. But what if there were 10 simple things you could do to increase your ROI by multiples. Well guess what? There&rsquo;s ten simple things you could do to increase your ROI by multiples. And today's special guest, who&rsquo;s spent $2M of his own money on marketing, and is a Facebook Certified Professional Planner, is about to take us through them. One by one. A

May 16, 2019 • 1:01:01

How a small, resource-poor business is conquering the world with a range of non-alcoholic spirits | #460

I was emceeing a function the other night when this fellow suggested I have a couple of cheeky G&Ts before going on-stage. &ldquo;Thanks, but no thanks&rdquo; was my response, as I never drink when working. Refusing to take no for an answer, he tells me the Gin is completely alcohol-free and tastes exactly like Gin. And in fact, if I didn&rsquo;t like Gin, there were 12 other flavours to choose from! &ldquo;Show me the bar!&rdquo; was my response. That guy was Mark Living&rsquo;s and he&rsqu

May 9, 2019 • 50:02

How to make a boring service interesting with Sendle founder James Chin-Moody | #459

There are some businesses I wished I&rsquo;d created. Sendle is one of them. It&rsquo;s disruptive, fun to use, and solves a painful problem us small business owners have. Today we meet founder James Chin-Moody who tells us how he&rsquo;s done it. A little bit more about Sendle co-founder James Chin-Moody ... For the past couple of decades, Sendle founder James Chin-Moody has had an impressive career in anything but small business, working for the United Nations, the CSIRO, even the Austr

May 2, 2019 • 43:26

How a podcast contributed to 10X growth for a small solar energy business | #458

I&rsquo;m kind of surprised more business owners don&rsquo;t podcast. I mean, bang for buck, podcasting delivers such amazing returns. Well today&rsquo;s guest, Nigel Morris of small business Solar Analytics and the Solar Insiders podcast says podcasting is instrumental to his business&rsquo;s success. A little bit more about Nigel Morris ... Today&rsquo;s special guest I met on a road show I&rsquo;m currently speaking on for a business called Supply Partners. A big thanks to owner Lliam

Apr 25, 2019 • 54:08

Extremely personalised online marketing helps a 24 year-old vintage watch geek turn-over $2.3M per annum | #457

If you think selling your product or service is hard, then try selling vintage watches worth thousands of dollars, sight unseen, online. Today&rsquo;s guest does exactly that - in fact, last year he sold over $2.3M worth ... and in this revealing chat, he shares his secret sauce on exactly how he does it. Hint: It&rsquo;s all about how to create extremely personalised online marketing ;0) A little bit more about Christian Zeron ... In 2014 whilst studying Law, 19 year-old Christian

Apr 16, 2019 • 48:17

How mindfulness changed Ray Good’s business (and personal) life for good | #456

In 1993, Ray Good AKA Sugeray was one of the world&rsquo;s top DJs. He then had a breakdown, learnt to meditate and started a seafood empire. Now he&rsquo;s on a mission to teach mindfulness and meditation to business owners everywhere. Ommmmmmmmmmm &hellip;. A little bit more about Ray Good ... The year was 1993. The Prodigy had just gone platinum, crop tops were cool and Ray Good was living the good life as one of the world&rsquo;s top 100 DJs, spinning decks at sold out rave in London,

Apr 10, 2019 • 36:58

How to make your brand a household name | #455

Imagine cracking the marketing code to the point where your brand became a household name. That&rsquo;s exactly what Ben Goodfellow, the founder of the now iconic Tradie underwear brand has done. And in this revealing chat, he shares exactly how he&rsquo;s done it. A little bit more about Ben Goodfellow ... I&rsquo;ve admired from afar the way Ben Goodfellow so quickly made the Tradie underwear brand a household name in Australia. Ben loves brands. In fact, from a very early age, when oth

Apr 4, 2019 • 49:18

Consumer futurist Amanda Stevens on how and why epic marketing is the way to go | #454

You know how much the marketing world has changed in the past few years, right? That&rsquo;s why you listen to this show &hellip; to stay on top of the latest trends. Well, today&rsquo;s episode takes your trendwatching to a whole new level as Australia&rsquo;s leading Consumer Futurist Amanda Stevens and I have a solid conversation about exactly what you should be doing to super-charge the marketing of that beautiful business of yours. A little bit more about consumer futurist Amanda Ste

Mar 31, 2019 • 58:50

How to get the Kardashians to endorse your product with Sant and Abel’s Sophie Lovejoy | #453

Love them or loathe them, having The Kardashians endorse your product or service would most likely be good for your business. Well, today&rsquo;s guests did exactly that, getting millions of dollars of publicity along the way. And guess how much it cost her? $50,000? $500,000? $5,000,000? Nope. It cost her absolutely nothing! A little bit more about Sophie Lovejoy Adelaide-born, LA-based Sophie Lovejoy is the founder of the sophisticated sleepwear brand Sant and Abel.

Mar 22, 2019 • 46:58

How to get Elton John as a client | #452

Elton John is a client of Steve Sims&rsquo; business The Bluefish, which is kind of interesting in itself. What&rsquo;s even more interesting is how Steve came to get Elton as a client in the first place. In this revealing chat Steve shares: How he got Elton John as a client How to get past the Dobermans in order to get to the final decision makers Why relationships take time Why you need to be super self-aware of how others perceive you And plenty more &hellip; &ldquo;Your imperfection

Mar 14, 2019 • 39:44

Snot! Yes snot! That’s what Laura Klein is building her empire on | #451

As you may know, one of my favourite types of guests to have on this show is a long-time listener. A business owner who has a huge amount of respect for marketing, and someone who&rsquo;s actively implementing the ideas they pick up from listening in. Well, that sums up today&rsquo;s guest beautifully. Here&rsquo;s what she said to me in an email a few weeks ago: &ldquo;Hey Timbo, let me know if you&rsquo;d like to interview a long-time listener, and an awesome Mumpreneur who&rsquo;s been in bus

Mar 7, 2019 • 40:39

How to ignore your competition ... even when you’re completely surrounded by them | #450

If you&rsquo;re like most small business owners, you&rsquo;re hugely concerned about your competition. Well imagine this &hellip; you open a shop in a street with not one, not two, not three, but 30 competitors all with shops selling similar things to you &hellip; and not just in the same town, but in the same street!!! How would you feel? Worried? Would you constantly check what they&rsquo;re up to? What products they are selling? Would you always have one eye on their prices? Or would you just

Mar 1, 2019 • 40:53

Sporting legend turned entrepreneur Matthew Pavlich is disrupting a very antiquated industry | #449

Retiring in 2016, AFL legend Matthew Pavlich went on to complete his MBA then get involved in his first serious business venture called PickStar, which is now Australia&rsquo;s largest marketplace to book sporting stars for any event, marketing campaign or fan experience. In this candid chat Matthew talks about: Life after football Why he loves business so much The similarities between achieving success in business and football Why he&rsquo;s backing PickStar to disrupt an antiquated mar

Feb 22, 2019 • 41:22

Is running a location independent business for you? | #448

Digital nomads Nat Thomas and Niv Nobacht run serious businesses from wherever they are in the world. As long as they have their computer and a solid Internet connection then life is good. In this candid conversation, you&rsquo;ll discover the pros and cons of running a location independent business and how it may be able to be applied to the way you run your business. It&rsquo;s time for a little lateral thinking! In this episode of your favourite marketing podcast you&rsquo;ll also discover: -

Feb 14, 2019 • 1:00:54

Janet DeNeefe’s Midas touch has enabled her to grow a business empire she loves on the beautiful island of Bali | #447

Australian Janet DeNeefe met a Balinese man in 1984, and with very little thought, moved to the charming Balinese hillside town of Ubud and threw herself into a new life. She had no plan (she never does as you're about to find out!) &hellip; she just knew she was in love. Back then, ducks and cows wandered down the main road and telephones were a luxury. That was 35 years ago. Since then, she&rsquo;s given birth to four children and numerous businesses &hellip; all of which have blossomed. This

Feb 7, 2019 • 39:48

Imagine selling a property for $994 million … Real estate agent Bernard Uechtritz did - Here’s his sales tips | #446 [Revisited]

2016 went down as a banner year for gun real estate agent Bernard &ldquo;Bernie&rdquo; Uechtritz. First, there was the historic and record-breaking sale of the Waggoner Ranch for $994M plus he won a slew of industry awards. Immediately when I read about this property for sale I needed to speak with the agent responsible for the sale. How did he get the listing and how is he going to market a property worth close to one billion Australian dollars!? Join me as I get those questions and many more a

Feb 1, 2019 • 36:29

Male stripper Sam Priestley & wife Hannah are working hard (and smart) to corner the Australian Hen’s Party market | #445

Sam Priestley makes a living by dressing up as a fireman then taking his clothes off in front of women. Yes, he&rsquo;s a stripper! Hannah Priestley, Sam&rsquo;s wife, runs the business. And it&rsquo;s a very successful business at that. So much so that Sam works just one day per week, and they both earn far more than they ever did in their previous full time jobs. Oh &hellip; and Sam&rsquo;s character name? Fireman Sam, of course!! Sam & Hannah also share: Where&rsquo;s the idea for

Jan 26, 2019 • 34:00

Stay-at-home mum turned toy manufacturer is winning in an over- saturated market | #444

Busy mum-of-three Rini Lombard never dreamed about launching her own business, it was her ballet-loving daughter that inspired her to take the leap. Despite the toy manufacturing industry being highly competitive and saturated, Rini launched her line Ballerina & Me, confident that her dolls would bring joy to the whole family. 7000 happy customers later, Rini lives to tell us her success story. Want to know how a business is born out of an experiment with a broomstick? What&rsquo;s it reall

Jan 19, 2019 • 31:14

David Silvestri may well be Brisbane’s most passionate business shop owner | #443

David Silvestri considers himself the most passionate restaurant owner in Brisbane. And for good reason &hellip; Arrivederci Pizzeria is ranked #1 on Ubereats, his 150-seat dining room is full every night of the week and his 25 staff wouldn&rsquo;t work anywhere else. There&rsquo;s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the fu

Jan 9, 2019 • 45:42

It was do or die for tie store owner Jeremy Chen when people stopped wearing ties | #442

Tie shop owner (and serial entrepreneur) Jeremy Chen was staring business disaster in the face when the global financial crisis lead to a huge decline in tie wearing. But instead of closing shop, he and his business partner made an ever so slight pivot thanks to one customer that walked in at the right time with a request they were destined to fulfill. &ldquo;We&rsquo;re on track for over $6M this year, with 10 people in Melbourne, over 5,000 SKUs and an average growth rate of 50% per annum for

Jan 2, 2019 • 57:25

Full-time student and bakery owner Phillip Kuoch has just launched a donut franchise as well! | #441

Full-time student Phillip Kuoch fell into the bakery business by accident when his father fell ill shortly after buying the business. Luckily, with 24-hours in everyday, Phillip embraced the challenge and now he&rsquo;s just launched a brand extension in a donut franchise &hellip; and who doesn&rsquo;t love a donut?! Here&rsquo;s the email Phillip sent me requesting to be interviewed. It was a &ldquo;Yes&rdquo; from me straight away (Mainly because he was a long time listener ;0):

Dec 18, 2018 • 48:33

Sub-mariner now retailer Peter Wells on building an iconic local business | #440

Peter Wells is the reason I do this show. Not him personally &hellip; but the type of person and business owner that he is, having steadily taken a small fishing tackle store from $660,000 in year one to its current $5M turnover after 9-years. Join me as he shares exactly how he&rsquo;s done it. &ldquo;The customer is always right until we have the chance to show them otherwise.&rdquo; - Peter Wells, Davo&rsquo;s It&rsquo;s people like Peter Wells that inspire me to continue doing this show afte

Dec 5, 2018 • 1:03:00

Part 2 of the best SEO tips for small business from Dana DiTomaso, one of the world’s leading SEO experts | #439

Clearly, SEO is a hot topic amongst small business owners. Reviews of last week&rsquo;s episode on SEO included: &ldquo;Your best yet, Timbo!&rdquo; And &ldquo;The most practical marketing podcast I&rsquo;ve ever listened to!&rdquo; Well, strap in, because Dana DiTomaso (one of the world's leading SEO experts) continues to answer your most pressing SEO questions to set you up for a profitable year ahead. Dana is President & Partner at Kick Point, where she applies marketing int

Nov 29, 2018 • 39:31

Best SEO tips for small business from Dana DiTomaso, one of the world’s leading SEO experts | #438

What&rsquo;s the first thought that comes to mind when I say Search Engine Optimisation? Let me guess &hellip; is it &ldquo;Frustration?&rdquo; &ldquo;Waste of time and money?&rdquo; &ldquo;Pain?&rdquo; Do you get a sick feeling in the pit of your stomach at the mention of this geeky acronym!? Well, however you feel about SEO, it&rsquo;s critical to your website&rsquo;s and business&rsquo;s success. And today I have all your SEO questions answered by one of the world&rsquo;s leading experts on t

Nov 22, 2018 • 59:32

A business-triggered breakdown inspired Billie Goat Soap founder Leanne Faulkner to help other small business owners | #437

Leanne Faulkner launched Billy Goat Soap from her kitchen in response to her son&rsquo;s eczema. By 2010 she had 20 employees and sold product in over 2000 outlets across Australia. By 2011 Australian retailing had slowed significantly, and this took a huge toll on her mental health. After some time off, she returned to work, selling the business a year later. Today, Leanne is a small business mentor and well-being adviser who has a deep passion for ensuring other small business owners don&rsquo

Nov 14, 2018 • 47:55

Young entrepreneur Mick Spencer has built On The Go Custom Apparel in to a multi-million dollar global powerhouse | #436

Sir Richard Branson said, &ldquo;Mick Spencer was a future business leader to watch&rdquo;. Why? Because by the ripe old age of 27 years old, Mick Spencer had become a globally recognised CEO, a multi-millionaire entrepreneur, and an investor. Mick is the Founder and CEO of On The Go, a multi-million-dollar, global e-commerce company that enables users to design and manufacture their apparel and accessories. I think you&rsquo;re going to love this chat. Mick is on a mission to disrupt the world

Nov 8, 2018 • 37:29

Ethical butcher, Sam Canning, used to be a vegetarian … Now he runs six fancy butcher shops in Melbourne’s most affluent suburbs | #435

Sam Canning used to be a vegetarian. Now he&rsquo;s one of Australia&rsquo;s leading ethical butchers, running six very fancy butchers shops in Melbourne&rsquo;s most affluent suburbs. His experience in &lsquo;paddock-to-plate&rsquo; butcher-shops in the UK inspired him to open his first shop here in Australia - with a focus on animal welfare. In 2010, the first Cannings Butcher Shop was opened in the leafy Melbourne suburb of Hawthorn. Now Sam has 6 shops (and let me tell ya, they&rsquo;re not

Nov 1, 2018 • 43:47

Lifestyle business owner Brendan Torazzi only ever works on, not in, his four lifestyle businesses | #434

Brendan Torazzi is a lifestyle entrepreneur owning a number of businesses that, whilst not providing 100% passive income, certainly place him in a position where he can work on them and not in them, as well as travel the world with his family. The businesses cover a few different industries including OH&S, weddings and holiday rentals! But it hasn&rsquo;t all been a bed of roses for Brendan as you&rsquo;re about to find out. &ldquo;I&rsquo;ve been practicing meditation daily since 200

Oct 25, 2018 • 47:34

How to create a highly profitable customer manifesto with Platinum Electricians Joshua Nicholls | #433

I&rsquo;m often asked which has been my favourite interview, having done over 430 interviews with successful business owners over the past 9-years, That I can&rsquo;t answer. There&rsquo;s just been too many of them. However, the one I did in 2014 with Platinum Electricians Founder Joshua Nicholls is a bit of a stand-out for a number of reasons: His business story is inspiring His growth has been phenomenal (1,200% in his first 5-years and it&rsquo;s now close to a $40M business). He&rsquo;s go

Oct 17, 2018 • 47:58

Ex-pilot Saya McDermott thanks social media for her skincare brand’s success | #432

Saya McDermott is a graphic designer by trade. She then became a pilot for a few years. Obvious career change! Now she&rsquo;s building a skincare business cleverly called Saya Skincare that&rsquo;s taking on the world. We cover plenty of ground in this chat as Saya talks about the importance of following your passion, the power of creating a strong visual brand, why she set up shop in an industrial estate, how she generates sales across online, retail and wholesale. And plenty more. &ldq

Oct 11, 2018 • 43:12

Scumbags Barber Shop is a polarising brand … but for those that love it, they wouldn’t go anywhere else | #431

Scumbags Barber Shop is where I get my haircut. Not just because I&rsquo;m happy with the cut, but because it&rsquo;s just so much fun to go there. The staff are all so friendly, it&rsquo;s an interesting place to hang out, there&rsquo;s a strong sense of community, plus you get a free beer! What more could you ask for?! Today we chat with Scumbags founder Harrison Mallory about how it all started from a little shop in an industrial estate. &ldquo;We&rsquo;re in the service industry. If y

Oct 5, 2018 • 48:33

Crazy adventurer (or is he?) James Castrission on why and how we need to take more risks | #430

James Castrission has paddled from Australia to New Zealand and walked to the South Pole. Off the back of that, he is now a small business owner himself, starting and running My Adventure Group. The life and business lessons he&rsquo;s learnt from these two insane adventures are immense &hellip; and today he shares them with us so we too can build our beautiful businesses into the empires they deserve to be. &ldquo;We&rsquo;re capable of a lot more than we give ourselves credit for. We&rs

Sep 28, 2018 • 51:44

How a stand-up comedian used comedy to build two million dollar mortgage-broking businesses (and had a breakdown in between) | #429

&ldquo;Stand-up comedy gave me an understanding of audience responsiveness. How to work with direct feedback and deliver a great experience. You could quickly ascertain what worked and what didn&rsquo;t work. This was great in business because you need to be adaptive and responsive to both the client and the market. Also, it gave myself an understanding of the power of face to face contact and rapport.&rdquo; - Marty Vids There&rsquo;s loads more tips and insights just like this that will

Sep 18, 2018 • 1:02:49

Shark Tank shark Andrew Banks on how to build an empire … and which rockstar he’d love to be! | #428

Andrew Banks made a motza from building two of the world&rsquo;s largest recruitment companies - Morgan & Bans and Talent 2. He&rsquo;s also one of the original sharks on the Australian version of Shark Tank in which he&rsquo;s already invested in nine start-ups. He has an infectious attitude towards business that I know you&rsquo;re going to love. &ldquo;In order to build a solid team culture, we would recruit around people&rsquo;s personality, style, and passion. So we&rsquo;d hire

Sep 9, 2018 • 1:05:03

This iconic Australian business has been quietly keeping customers happy for 48 years | #427

67-year-old Bill Watson is a Noosa legend having sold ice creams and cold drinks on Noosa&rsquo;s main beach for the past 48 years. How&rsquo;s that for business longevity?! In this revealing interview, Bill takes us behind-the-scenes of a business most people would kill to own &hellip; explaining how it all started, what he&rsquo;s learned about people over the journey, his simple approach to customer service, and how he&rsquo;s embedded himself in the local community. There&rsquo;s loads more

Sep 4, 2018 • 53:47

A marketing mindset hack I've been using for 9-years +++ plenty more marketing G.O.L.D. | #426

Having the right mindset around your marketing goes a long way to ensuring your marketing produces the ROI you're looking for. Today I share a mindset hack that I've been benefitting from for the past 9 years, yet I'm surprised at how many business owners just aren't getting it. PLUS there's plenty more marketing gold in episode 426 of your favourite marketing podcast. Resources mentioned in today's episode: My interview with traevl blogger Caz makepeace from YtravelInterview with Melissa

Aug 13, 2018 • 20:00

How to successfully pitch your business +++ plenty more marketing G.O.L.D. | #425

Being asked "So, what do you do?" is a golden opportunity to pitch that beautiful business of yours. However, so may business owners get it wrong. So, in today's episode, I introduce you to the capstone pitching model, a way for you to convey what you do, how you do it and why someone whould hand over their hard-earned to you. PLUS I have some ideas for a business owenr who's struggling to attract customers, I help another one choose the right marketing agency, and this week's advertising jingle

Aug 11, 2018 • 29:53

Storytelling is Dave Munson’s secret weapon when it comes to converting his prospects into customers | #424

Saddleback Leather&rsquo;s Dave Munson uses storytelling to sell his leather bags. Leather bags he thinks even Indiana Jones would love! He tells stories in his website copy, his videos, his product descriptions &hellip; even his voicemail! He believes great storytelling has the power to convert idle prospects into raving fans. So sit back and listen in as Dave explains exactly how storytelling has been his business&rsquo;s secret marketing weapon. &ldquo;You know, people really value aut

Jul 5, 2018 • 43:00

Being an unconventional business underpins Mountain Bikes Direct’s massive success | #423

Jen Geale owns Australia&rsquo;s largest and most unconventional mountain bike store with her husband Michael and another married couple &hellip; with a turnover in excess of ten million dollars a year &hellip; and she&rsquo;s done it all from the comfort of her own home whilst offering exceptional customer service. &ldquo;I know deep down that if we worked 80-hours a week we would grow our business just that little bit more., We would make more money. We would be that little further ahea

Jun 27, 2018 • 48:49

A $1,500 online survey lead to a 34% sales increase for Beer Cartel (and that's just one of five amazing outcomes) | #422

Beer Cartel&rsquo;s Richard Kelsey walks you step-by-step through a simple content marketing strategy utilising an online survey which: Increased revenues by 34% Added 17,000 prospects to his mailing list Got him thousands of dollars in free publicity And positioned his business as an industry authority THAT&rsquo;S marketing gold &hellip; right there! &ldquo;When we used to do market research projects in the commercial world they used to cost tens of thousands of dollars. This one we d

Jun 20, 2018 • 43:09

Carman’s Muesli founder Carolyn Creswell strikes the right balance between work and play | #421

Carman's Muesli founder Carolyn Creswell is on a mission to create a hugely successful brand, in Australia&rsquo;s most cutting-edge workplace, whilst maintaining an enviable work / life balance for herself &hellip; and her staff. In this incredibly generous chat, Carolyn talks about how she&rsquo;s turned Carman&rsquo;s into a household name, the importance of creating a workplace people love coming to, how she gets the most from her staff and the role branding has played creating strong

Jun 14, 2018 • 1:02:21

sleepbus founder Simon Rowe escaped a comfortable corporate cubicle to live his life’s purpose | #420

Have you ever been so deeply touched by an idea, that you had no choice but to leave a comfortable existence behind, and pursue it &hellip; like nothing else mattered? Well, that&rsquo;s exactly what happened to sleepbus founder Simon Rowe &hellip; and whilst it&rsquo;s still early days, he&rsquo;s on a mission to ensure that people who are sleeping rough get a comfortable, safe night&rsquo;s sleep. &ldquo;Following 12 months of research including being homeless myself, the idea of sleepb

Jun 6, 2018 • 55:57

How to write effective marketing copy that converts with Copy Hackers Joanna Wiebe | #419

If you find writing marketing and sales copy about as much fun as going to the Dentist, then listen up, as award-winning copywriter Joanna Wiebe shows you how to write copy that converts. And it&rsquo;s not painful at all. In fact, it&rsquo;s rather fun. Just like marketing should be! &ldquo;If you can&rsquo;t afford to hire a copywriter, then at least learn how to do it yourself &hellip; Just because you can use Microsoft Word does not make you a great writer, but at the other extreme, you don&

May 31, 2018 • 1:05:02

Michelle Bridges has built a strong personal brand on the back of #JFDI | #418

Michelle Bridges was once a personal trainer in a very crowded marketplace. Like, there&rsquo;s no shortage of personal trainers, right? Now she&rsquo;s Australia's most influential with a solid TV profile, an author of ten books, two product ranges and more. Join me, as she explains exactly how she&rsquo;s built a hugely strong and profitable personal brand. &ldquo;If your only reason for doing something is to make money, then you might get lucky. Might! But I doubt it very much. First and fore

May 24, 2018 • 47:29

This simple (yet scary) conference speaking strategy generated $150K in new business | #417

Does public speaking freak you out? I&rsquo;m guessing that&rsquo;s a YES! But what if you spoke to a group of your ideal clients, and it generated a cool $150,000 in new business, and got you a full-page article in the Wall Street Journal? Would public speaking still freak you out? I&rsquo;m guessing not! Today&rsquo;s guest owns a Drone business, is not a professional public speaker, yet has made it his #1 marketing strategy. And it&rsquo;s working a treat! &ldquo;In such a new industry we rec

May 17, 2018 • 53:09

Ex-Buddhist Monk turned entrepreneur Clarke Scott on why compassion is a critical success factor in business |#416

As business owners, we spend a lot of time honing our hard skills &hellip; productivity, cash flow management &hellip; marketing. But what about the softer skills - like empathy and compassion? They&rsquo;re just as important, aren&rsquo;t they? Ex-Buddhist Monk and now small business owner Clarke Scott thinks so, and he&rsquo;s about to explain how we should use them to grow our precious businesses. &ldquo;If you can come at everything, not just in business but in your life, by trying to

May 9, 2018 • 1:04:47

How to start a business in a foreign country with ex-Lawyer Michael Philippou of The Frozen Fruit Co. | #415

Did you hear the one about the two ex-London lawyers, who are married to each other, who get confused for brother and sister so often it&rsquo;s weird, who moved to a foreign country (which one of them had never been to before), sell everything they own, have a baby, and start a plant-based Vegan soft serve concept in Santa Monica ... with no prior cooking experience? Me either, until one of them contacted me for a interview! &ldquo;We landed in Santa Monica where we found people to be very open

May 2, 2018 • 55:01

Instagram superstars Stephanie Claire-Smith & Laura Henshaw explain how they use Instagram to grow multiple businesses |#414

Everytime I see someone with a huge following on Instagram (or any social media for that matter) I&rsquo;m like &hellip; How did they get that many followers? And how are they making money from it? Well, wonder no more, Timbo! Because today&rsquo;s guests, Stephanie Claire-Smith and Laura Henshaw, have a combined Instagram following of over 1.3 million people, which they&rsquo;ve turned in to multiple revenue streams - everything from an eBook to a health food brand with 21 products to Bikinis!

Apr 26, 2018 • 1:17:51

How to turn a grudge purchase in to a purchase women love to make with Moxie’s Mia Klitsas | #413

Imagine selling a product that half the world needs. Once they start buying it, they can&rsquo;t stop, but have to keep on buying it &hellip; for decades. It&rsquo;s taxed unncessarily. You can&rsquo;t outright advertise it. And the market is dominated by global brands. How&rsquo;s that for a business and marketing challenge?! It&rsquo;s a challenge that today&rsquo;s guest, Mia Klitsas, of feminine hygiene brand Moxie has to take on every day. Join me as she explains exactly how she&rsquo;s don

Apr 18, 2018 • 1:05:23

Sports Illustrated was the inspiration for this clever email marketing strategy that lead to a 7-figure business sale | #412

Dan Faggella attributes a large part of the seven-figure sales price he recently achieved for his business to a clever email marketing strategy he learnt by studying how Sports Illustrated go about it. In today&rsquo;s episode, Dan walks us through exactly how he used email marketing to nurture a huge list and a successful business. Plus we catch up with Tom O&rsquo;Toole, Australia&rsquo;s craziest baker, give away more prizes to some clever listeners and announce some big news direct from the

Apr 12, 2018 • 1:21:54

A new way to use video to market your small business with Video Hero’s Jules Watkins | #411

Ex-MTV director Jules Watkins loves the fact that small business owners can create the most amazing marketing and sales videos by simply using their iPhone. He&rsquo;s been talking about this ever since the first iPhone came out. In today&rsquo;s episode, Jules reveals why Vlog style videos are working so well and how your business can benefit from them. Plus Melbourne SEO Service&rsquo;s Dave Jenyns gets his back up with business owners who aren&rsquo;t updating their CMS and plug-in (how geeky

Apr 5, 2018 • 48:04

Rapid growth attributed to an unwavering respect for and understanding of the customer with Prospa’s Beau Bertoli | #410

When Beau Bertoli decided to build a business putting loans into the hands of small business owners, he and his co-founder, Greg Moshal, both had firsthand knowledge of their potential customers' pain points. So they decided to knock on the doors of small business owners in Sydney&rsquo;s key shopping strips and ask them if what they were thinking was on the money. Their idea was quickly validated and Prospa was born. This is the story of how they then built Prospa in to the fastest growing busi

Mar 28, 2018 • 1:10:03

The secret to working smarter not harder with Your Empire’s Chris Gray | #409

Chris Gray owns Your Empire, a property buyer&rsquo;s agent for the well-healed. After spending the early part of his career working for a global accounting form, he finally made the break to run his own business at the age of 31, when he retired from working for the man, and started to invest in real estate. Before long he started reaping the rewards of those smart money decisions and has never looked back. He&rsquo;s built a $15M property portfolio of his own, works only a few hours a day, tra

Mar 21, 2018 • 1:16:58

Motor racing legend Steve Richards nearly bought a fast food franchise before honouring his true business calling | #408

Steve Richards is Australian motor racing royalty with four Bathurst titles under his belt. He&rsquo;s also a small business owner who came perilously close to becoming a fast food franchisee, before he and his wife realised that there was much stronger business calling for them both. So join me as Steve shares his journey from being an employee for other people&rsquo;s racing teams, to starting his own small business in Steve Richards Motorsports. Plus in episode 408 of your favourite marketing

Mar 14, 2018 • 1:06:39

How to overcome adversity in business with double cancer survivor and instant noodle maker Damien Lee of Mr. Lee’s Noodles | #407

Want to know how to deal with adversity in business? London-based entrepreneur Damien Lee was given just weeks to live when he was diagnosed with cancer. He quickly decided that a diet of no nasties, raw food and chemo, as well as a determined mindset and spirit was the only way to get well. But all the time he craved one guilty pleasure - instant noodles! But because they are full of junk, he couldn&rsquo;t have them. So, in the face of a double adversity - cancer and no instant noodles - he vo

Mar 8, 2018 • 1:19:13

How to become an opinion leader in your industry with teacher, author, keynote speaker and media darling Sharon Witt | #406

In episode 406 we catch up with Sharon Witt, school teacher turned prolific author, keynote speaker, media personality and mum to two beautiful teendagers. She&rsquo;s done an amazing job at carving out her own personal brand in order to become a true opinion leader in her industry. So much so that she now only spends two days a week in the classroom. Plus you&rsquo;ll discover the importance of a quality backlink for your website, and how to get them . Oh, and I giveaway more prizes to my preci

Feb 28, 2018 • 1:14:28

Look out Pringles, Matthew Parry of The Good Crisp Company is coming after you! | #405

In episode 405, Matthew Parry is a 32 year old entrepreneur living in Adelaide who has founded a brand called The Good Crisp Company that is taking on Pringles around the world. And already has had some big wins in its first year of manufacture. Plus you&rsquo;ll discover why and how to claim your Google My Business page. Plus I&rsquo;ll give away some prizes to some motivated small business owners. &ldquo;There are multi-billion dollar brands that are built on the premise of creating good-for-y

Feb 22, 2018 • 48:58

How to launch a product (or service) on a tight marketing budget with Tom Maclean of Sofi Spritz | #404

Want to know how to launch a product on a tight marketing budget? Sofi Spritz was dreamed up by Tom Maclean as he worked in the corporate world as a fund manager. His dream of creating a refreshing alcoholic beverage finally came true in 2014 when he decided to jump ship and divert all his attention in to bringing it to market. Four years later, thanks to some clever publicity on Shark Tank and through crowdfunding campaigns, Tom&rsquo;s budgeted to deliver one million servings in 2018. Plus I l

Feb 14, 2018 • 51:38

How using a spokesperson in their marketing has proved invaluable for Terrain Tamer 4WD | #403

Using a spokesperson in your marketing is a great idea if you don&rsquo;t want to be in front of the camera or behind the microphone (which BTW many business owners don't). In fact, this marketing strategy has worked so well for Terrain Tamer 4WD that they now have three spokespeople appearing in a series of very helpful videos aimed at helping their customers make a more informed purchase decision. Plus I&rsquo;ll give you good reason to ignore those spammy emails selling cheap SEO services. An

Feb 7, 2018 • 54:22

Behind-the-scenes with serial entrepreneur Robbie Ball of Uncle Jack Watches and Athletikan sneakers | #402

Today we catch up with 24 year old, serial entrepreneur Robbie Ball who ran two businesses whilst at school. One in which attempted to take on compression clothing giant Skins! He&rsquo;s built and sold a web design business, and is now the founder of Uncle Jacks Watches and boutique sneaker brand Athletikan. He loves the hustle of business, and is working hard at perfecting a launch strategy he calls Hype Marketing which has seen him attract over $100,000 in sales on day one of a product launch

Feb 1, 2018 • 58:17

‘Shi* The Bed’ creator Renae Bunster left a career in journalism to create what is fast becoming Australia’s leading hot chilli sauce | #401

Today we catch up with Renae Bunster who, on a chilled out holiday to South America, came up with the idea to create a hot chilli sauce like no other. In fact, it&rsquo;s called Shit The Bed and after just two years, Renae has left her journalism career and is selling $8,000 worth of this mouth torturing delicacy per day! Also in episode 401 of your favourite marketing podcast you&rsquo;ll discover the importance of suburb pages on your website, I help listener Adam buy an online business and li

Jan 24, 2018 • 51:02

How to sell fresh air. Seriously! Troy Paquette from Vitality Air cans and sells fresh air! | #400

Ex deep sea diver Troy Paquette is the co-founder of Vitality Air - a business that sells fresh air in a can from the Canadian Rockies! Which raises so many questions like &ldquo;Really?!&rdquo; And &ldquo;Why? How? To who? How much? Why??!!&rdquo; He and his partner started off by selling a bag of fresh Canadian air on eBay and now they&rsquo;ve come up with a way of capturing it in bulk, and they&rsquo;re selling it by the can by the thousands! So many questions &hellip; so little time :) &ldq

Jan 17, 2018 • 46:43

How community notice boards can improve your local area marketing efforts | #399

Joe Dorfman and Joel Abel founders of Notice Board Systems which are those community noticeboards you may have seen in your local shopping centre, often located outside the supermarket. A place for local businesses to promote themselves, and for locals to sell household items. Now, I always assumed these notice boards were simply put there by the local shopping centre management as a community service; however, it&rsquo;s actually a real business making some pretty good coin! There&rsquo;s 650 n

Jan 10, 2018 • 31:11

Hunting For George started as a side-hustle for sisters Jo & Lucy; seven years on it’s turning over $5M per annum | #398

Sisters Lucy Glade-Wright and Jo Harris are the founders of homewares brand Hunting For George. Launched in 2010, it&rsquo;s now turning over $5M per annum, with 5 fulltime and 2 part-time employees, it stocks 5,0000 different products, they&rsquo;ve an email database of 60,000 and an Instagram following of 200K. We cover plenty of ground in this chat including building a brand from scratch, working with family, the power of creating your own product line and content strategy instead of relying

Jan 4, 2018 • 1:04:17

A genuine business purpose enabled Riz Syed to open 30 brow threading bars (and he’s only just begun) | #397

Zubia&rsquo;s Riz Syed has opened 30 brow threading bars across Perth in the past few years. And he attributes a huge part of his success to being crystal clear on his business&rsquo;s purpose. He&rsquo;s also incredibly passionate about offering a consistently shareable customer experience &ldquo;I&rsquo;ve got the drive and I&rsquo;ve got the willpower; and I can see the end and the bigger picture straight away. I&rsquo;m just not good at detail! Whereas my wife is brilliant at that. She&rsquo

Dec 26, 2017 • 48:58

15 year-old entrepreneur Will Deeth made $70,000 selling toys last Xmas | #396

If you find yourself a little stuck in your business, then take some inspiration from 15 year-old entrepreneur Will Deeth of Will Be Fun who sees no blockages but only opportunities when running his already two year-old toy importing business. Having made $70,000 last Xmas, Will&rsquo;s now on his way to building a serious toy empire, and has his mind set on buying his first house (of may) in the coming 12-months! &ldquo;I hired my sister to work for me. It was one of the first times I&rsq

Dec 18, 2017 • 53:10

How to motivate employees in 5 easy steps with Jenn Lim of Delivering Happiness | #395

Having interviewed hundreds of successful business owners, I can confidently say that knowing how to motivate employees is their #1 ongoing concern. If that&rsquo;s you, then you&rsquo;re going to love this chat with Jenn Lim of San Francisco-based agency Delivering Happiness. Jenn goes into great detail about how to attract and retain great staff, by sharing the five (tried and trusted) ways to deliver happiness in any business. &ldquo;Happier employees equal happier customers equal successful

Dec 12, 2017 • 1:05:47

How to create amazing customer experiences using customer relationship management (CRM) software with Salesforce’s Jeremy Smith | #394

If you&rsquo;re a business owner still trying to manage customers with spreadsheets and diary entries, then you&rsquo;ll love this chat I have with Salesforce&rsquo;s Jeremy Smith about how customer relationship management (CRM) software (like Salesforce) ensures you create amazing customer experiences. Plus I&rsquo;ll show you how to create an effective voicemail greeting and we revisit a past episode where we covered the clever use of social media. &ldquo;People are loyal to an experience, not

Dec 4, 2017 • 55:45

Radio advertising guru Dan Presser on how to create radio ads that cut through and sell | #393

Today we&rsquo;re joined by radio advertising legend Dan Presser. Famous for his much discussed radio campaigns for Sunraysia Natural Prune Juice and Blue Banner Pickled Onions, Dan has been kind enough to share his insights and experience into how to create radio ads that cut through and sell. If you&rsquo;ve ever wondered if radio advertising works, and if it does, how it works, then you&rsquo;re in for an absolute treat. I&rsquo;ll also show you how to make a great first impression with your

Nov 27, 2017 • 48:21

Richard Stubbs on how to conduct a world class interview for your content marketing | #392

Today we&rsquo;re joined by Australian media personality Richard Stubbs who, in a media career spanning decades, has conducted hundreds of interviews with Hollywood stars through to homeless people. Richard steps us through how to conduct a world class interview for your content marketing that has you leaning in, what questions to ask, how to draw out compelling answers and why life&rsquo;s too short for bad content. If you&rsquo;re creating content to market your business then you&rsquo;ll love

Nov 20, 2017 • 1:13:49

Joke eBay video selling girlfriend’s old Honda goes viral | #391

Welcome to a bonus episode of The Small Business Big Marketing Show. I&rsquo;ve just come across this video that&rsquo;s gone viral - it involves a guy out of the States who&rsquo;s created what looks like a TV commercial for a luxury car, but is actually helping to sell his girlfriend&rsquo;s beaten up old Honda on eBay! It was produced by Max Lanman who's a LA-based writer and director. He explains why he did it early up in the interview, suffice to say that at the time of me going to air with

Nov 16, 2017 • 25:10

Four Pillars Gin creator Stu Gregor on how to build a premium brand (without spending a fortune) | #390

Today we&rsquo;re joined by Stu Gregor, the co-founder of premium Gin brand Four Pillars who&rsquo;ll walk us through why he decided the world needed another Gin, and how he&rsquo;s managed to build it into a world class brand &hellip; and destination! &ldquo;Small business is courage first, and then it&rsquo;s perseverance. Even if you&rsquo;ve got the courage to jump, that&rsquo;s great &hellip; but you&rsquo;ve not even begun the journey yet. What it&rsquo;s all about is perseverance. The one

Nov 14, 2017 • 1:04:19

How a small blog turned into a $20 million toxin-free beauty business with Nourished Life’s Irene Falcone | #389

Today we&rsquo;re joined by toxin-free product activist and founder of Nourished Life, Irene Falcone, who&rsquo;ll walk us through how starting a simple Wordpress blog lead to the creation of a business that in its third year is turning over $20 million. &ldquo;It was a shocking thing for a female to throw away $5,000 worth of cosmetics, and to then start blogging about just how bad they were for you. It was such an obvious thing to do for me .. express my opinions about something I felt so pass

Nov 6, 2017 • 48:11

Will It Blend viral video star Tom Dickson has turned an everyday product into a global YouTube sensation | #388

Get ready for an extreme viral video case study! Tom Dickson is an engineer who founded BlendTec, a US-based company manufacturing top quality kitchen blenders. He's also the star of the viral video series Will It Blend, in which he used extreme product demonstration to sell his wares. And when I say extreme, I mean EXTREME! I&rsquo;m ADHD and I&rsquo;m dyslexic. I can hardly read and I&rsquo;ve got a goofy mind. And it&rsquo;s an absolute blessing, because I see things and solut

Oct 31, 2017 • 52:19

How to create a happy business that thrives with retired “crazy” dentist Paddi Lund | | #387

Dr Paddi Lund is the self-confessed "Crazy Dentist" from Queensland, Australia. "Crazy" because he did so many outrageous things in his practice and because his success defies all conventional business paradigms. He built a 'By Invitation Only' business that thrived despite the fact that he locked his front door, took down all his signs and removed his name from the phone book! &ldquo;My brain works differently to many people&rsquo;s, in that I often see a strange answer that other people don&rs

Oct 25, 2017 • 1:00:36

Must-know tips to grow your salon business (or any retail business really) with Zing’s Lisa Conway | #386

Ex hairdresser and now business coach to hairdressers, Lisa Conway, reminds us of some fundamental business and marketing principles that when applied will skyrocket any type of retail business. &ldquo;The first problem is, most (business owners) never buy what they sell. I call them vegetarians that work in butcher's shops! It&rsquo;s all wrong. If you don&rsquo;t ever buy what you sell, how would you know what it&rsquo;s like?&rdquo; - Lisa Conway, Zing Coaching There&rsquo;s loads more tips a

Oct 16, 2017 • 56:01

How to have a successful crowdfunding campaign (in fact, one that raises 3,000% more than its target!) | #385

After launching three successful crowdfunding campaigns in which the target goals of a measly $30,000 were exceeded by 3,000%, OrbitKey inventor Rex Kuo has a checklist of 10 steps that will ensure your crowdfunding campaign is a success. His points include: "We had the Kickstarter app and on the first day it would go off every few seconds so there were a lot of high fives! Then quite quickly we had 5,000 backers that we had to make the product for &hellip; it became very real!&rdquo;&nbsp

Oct 10, 2017 • 59:59

This simple Facebook video strategy saved a fledgling BBQ chicken shop from going under | #384

Today we literally go behind-the-scenes with BBQ chicken store owner Wally Khawli whose simple Facebook video strategy has saved his fledgling business from going under. &ldquo;When you see his videos you can see that he is genuine, nothing is written down, nothing is prepared, he just comes out with it. People see that. They get a laugh out of it. Then they come in, they want to take photos with him, SnapChats ... They then try his food and they love it!&rdquo; - - Joe Khawli (Wally&rsquo;s Dad

Oct 3, 2017 • 46:32

Turning a podcast into a business is the key focus for the hosts of The Outer Sanctum podcast | #383

In episode 383 we meet two sisters who (along with four other friends) are working hard at turning their podcast into a business, and having a ball as they do so. &ldquo;When something&rsquo;s a passion project, you&rsquo;ll find the space. We&rsquo;re six women who have jobs, families &hellip; could not find time to have a coffee with each other, but we have somehow for the past two years carved out a space once a week to do The Outer Sanctum. The workload has increased, but all this comes from

Sep 26, 2017 • 57:27

King of casual dining, Chris Lucas, on how to successfully promote a restaurant (or anything else!) | #382

In episode 382 Melbourne&rsquo;s culinary king, Chris Lucas, takes us behind-the-scenes of how he&rsquo;s successfully built and promoted some of Australia&rsquo;s most exciting and interesting dining experiences. This is for anyone (not just restaurateurs) wanting to build a business that stands out from the crowd. &ldquo;I don&rsquo;t get intellectually interested in what other people have done &hellip; my idea is about capturing what I think is right, and try to be creative and do something d

Sep 19, 2017 • 49:11

Chemist Warehouse Founder Jack Gance on how he’s built a retail empire | #381

Chemist Warehouse founder Jack Gance is Australian retailing royalty, with a personal wealth of $319M. Listen in as he reveals how he (and other family members) have built the empire. &ldquo;The average pharmacist hates us because we have effected the whole margin structure in pharmacy. If they compete with us 100%, if they match our prices, they&rsquo;ll go broke. They want 35% margin. If they match our prices, they won't even cover their rent. So, they pretend, or they just try to provide bett

Sep 12, 2017 • 38:03

Rand Fishkin on how to optimise your podcast show notes so you rank on page 1 of Google | #380

Today we&rsquo;re joined by SEO doyon, Rand Fishkin from Moz, who&rsquo;ll walk you step-by-step through how to create and optimise podcast show notes, blog posts and web pages so that they rank well in Google. &ldquo;Unique value is something Google is really seeking out. So if you go and look at the results for the top 10 for a keyword that you really care about, and you can identify a hole, a gap, something that no-one else is filling where you can provide the value that no-one else has, that

Sep 5, 2017 • 1:16:42

My DNA’s Dr Lior Rauchberger is succeeding at simplifying a complicated business | #379

MyDNA is potentially a very complicated business. It is after all, dealing with my (and yours) DNA! That;&rsquo;s why founder Dr. Lior Rauchberger is working hard at simplifying a complicated business. Although officially a medical doctor, Dr. Lior Rauchberger is equally passionate about technology and innovation. In fact, if the truth be known, he&rsquo;s a bit of a gadgets freak! After practising medicine for 9-years, he jumped ship and started Urban Intelligence, a business installing high te

Aug 29, 2017 • 59:57

How to use social media marketing to build loyal fans with Channel Nine’s Peter Hitchener | #378

Peter Hitchener is one of Australia&rsquo;s most loved and respected TV newsreaders. Think a chivalrous version of Ron Burgundy! He&rsquo;s spent his entire career in the media, and has been the chief newsreader for Channel 9 since 1998. He received the Order of Australia medal earlier this year for his services to the broadcast media and the community, and is an active supporter of a number of charities. Now I know what you&rsquo;re thinking. Pete&rsquo;s not a business owner, Timbo ... and you

Aug 23, 2017 • 47:56

Serial entrepreneur Dan Norris built a million dollar recurring income in 2-years then sold it to GoDaddy | #377

In 2013 Dan Norris was two weeks away from unemployment following 8 straight years of business failure. The following week and with no funding, he launched an idea that within 2 years was a million dollar recurring income business, that was quickly snapped up by GoDaddy. He &lsquo;s now on to his next venture and having a ball. In episode 377 of The Small Business Big Marketing Show, we find out how he&rsquo;s done it. Dan endured 8 straight years of failure before selling his first successful b

Aug 15, 2017 • 1:02:20

How to start an eCommerce business and turn-over $1.8M in your first 10-months with Power Planter’s Brian Chapman | #376

How to start an eCommerce business and turn-over $1.8M in your first 10-months | How to use video to collaborate | Secrets to conducting a memorable podcast interview | A blogging strategy to make you look good | And plenty more on your favourite marketing podcast. Imagine finding a product you absolutely love and turning it into your own successful eCommerce business. Photographer (and part-time Gardener) Brian Chapman bought 20,000 seedlings for his rural property. He then realised the idea of

Aug 8, 2017 • 1:12:24

How to effectively use promotional products to market your business with Arid Zone’s Clive McCorkell | #375

How to use promotional products effectively | Create templated marketing videos from your iPhone | Get a little celebrity lovin&rsquo; | A self-publishing success story | And plenty more on your favorite marketing podcast &hellip; Today&rsquo;s successful business owner is Clive McCorkell of Arid Zone - a promotional products agency he co-founded 30-years ago. Clive knows a thing or two about how to use promotional products to market your business. The idea for this interview came about a few mo

Aug 1, 2017 • 59:29

Mad Scientist Ben Newsome on how being entertaining is the best way to educate | #374

Ex Science teacher turned entrepreneur Ben Newsome reveals the marketing ideas that helped him build an empire| The secret to finding anyone&rsquo;s email address | How to never run out of solid content ideas | How a little black dress lead to a big idea. Today on your favourite marketing podcast, successful business owner is Ben Newsome of Fizzics Education. He used to be a Science teacher, until the entrepreneurial bug bit him in 2004. Now he has staff all over Australia delivering interactive

Jul 25, 2017 • 49:42

373 - Guest Masterchef Nick Holloway of Nu Nu on how he’s built an iconic Australian restaurant

Nick Holloway is the co-founder of Nu Nu, an idyllic restaurant in Palm Cove, Far North Queensland. He&rsquo;s also been a guest celebrity chef on the TV hit series MasterChef. Not only is Nu Nu ideally located right on the sand, it&rsquo;s also highly awarded with accolades including being ranked in Gourmet Traveller&rsquo;s Top 100 Australian restaurants for six years running. I first met Nick a few weeks ago in the middle of a cane field between Cairns and Port Douglas - he was cooking for 60

Jul 18, 2017 • 48:52

372 - How your business can absolutely do good by doing good with Peter Baines of Hands Across The Water.

Peter Baines is an international speaker on leadership, change management and corporate social responsibility. In a past life, Peter was a police officer, a forensic investigator heading up clean-up teams in the Bali Bombings and Thailand Tsunami. He&rsquo;s also worked in Interpol&rsquo;s counter-terrorism unit. He&rsquo;s seen it all. But you might be wondering, what value does he have to bring to your small business? Well, Peter&rsquo;s now the founder of the Thailand-based charity Hands Acro

Jul 11, 2017 • 53:04

371 - Celebrity endorsement helped Radek Sali sell Swisse Multivitamins for $1.7 billion

Radek Sali knows a thing or two about celebrity endorsement - as the 40 year old, retired CEO Radek Sali of Swisse Multivitamins - a wellness business that sells supplements, skincare and superfoods, he&rsquo;s used celebrity endorsement as a way to build one of Australia&rsquo;s biggest brands. I sat next to Radek recently at a Hawthorn Football Club function, and I was pretty damn excited, as the Swisse brand is one that I&rsquo;ve admired from a distance for many years. From it&rsquo;s high q

Jul 4, 2017 • 1:01:57

370 - How one simple marketing idea doubled Melissa Westcott’s Big On Shoes business in just 12-months

Melissa Westcott founded Big On Shoes, Australia&rsquo;s home to plus-sized fashion shoes. What&rsquo;s of particular interest is she applied one simple marketing idea that doubled her business in the past 12-months. It&rsquo;s an idea that you could implement in a heartbeat. In fact, if you&rsquo;re not doing it already, you&rsquo;re very naughty! I was introduced to Melissa from past guest and digital nomad, Mark Phillips from Business in Bare Feet. Hitting me up on Facebook Messenger (isn&rsq

Jun 27, 2017 • 46:59

369 – Dale Beaumont’s 7 (ridiculously simple) steps to creating highly profitable business partnerships

Does the idea of getting your beautiful business in front of hundreds, if not thousands more of your ideal customers excite you. No need to answer that &hellip; of course it does! Then join Business Blueprint&rsquo;s Dale Beaumont and I as we detail the 7 steps to creating highly effective partnerships. Here&rsquo;s what else we cover in episode 369 of Australia&rsquo;s #1 marketing podcast: A productivity tool to make your life a whole lot easier I share another low cost marketing idea that en

Jun 20, 2017 • 1:05:36

368 - Low Cost (Yet Effective) Marketing Ideas For Small Business With Jasky Singh From K2AV

Effective marketing doesn&rsquo;t have to be expensive. In fact, some of the best marketing ideas I&rsquo;ve seen to help small businesses grow, have been incredibly cheap. Sometimes all they cost is a little effort on behalf of the owner. Jasky Singh of K2 Audio Visual in Western Australia (a business that installs state-of-the-art audio visual technology into homes and offices), has embraced low cost marketing in a big way &hellip; and it&rsquo;s working. Here&rsquo;s an email he sent me a few

Jun 13, 2017 • 46:53

367 - Genius product launch ideas (including getting featured in The Oscars) with Kara Lauder from The Kader Boot Co.

Kara Lauder is a mum of one (soon to be two), lives in The Pilbara, works in the kmines and is the proud founder of Thea Kader Boot Co &hellip; and boy oh boy, the product launch strategies she&rsquo;s put in place to ensure her business succeeds are nothing short of genius. From the quality of her boots, to implementing a far-reaching marketing ideas that include a clever use of social influencers, video, social media (particularly Instagram), selling at local markets and plenty more. She&rsquo

Jun 6, 2017 • 48:30

366 - UGG Boot’s founder Brian Smith shares how this iconic brand began.

The iconic UGG Boot brand was founded by surfer Brian Smith in 1978 - it&rsquo;s now a billion-dollar brand, but don&rsquo;t be fooled &hellip; the early days were tough, until Brian made one small pivot. We cover plenty of ground in this chat including: How to build a brand that connects The importance of focussing on niches The power of listening to your customers He even gets a little woo-woo on us Plus Brian shares the moment when UGG Boots went from a struggli

May 30, 2017 • 52:28

365 - 5 Game-Changing Selling Tips To Close More Deals With Sales Expert Nicholas Lynch

Does selling freak you out? Well, you&rsquo;re not alone. It used to freak me out until I spoke with sales expert Nicholas Lynch of Nicholas Lynch Real Estate, who shares 5 keys to closing every sale. And boy oh boy, they're not what I expected! Now I actually met Nicholas through one of my son&rsquo;s who&rsquo;s best mates with his son. I also used Nicholas to sell a house for me about a year ago. The guy is a sales machine. He loves everything about selling. So if you struggle with this part

May 22, 2017 • 53:26

364 - Digital Nomad Mark Phillips lives in a tent and runs a six-figure business

Mark Phillips infuriates me. He calls himself a digital nomad, running six-figure business (cheekily called Business In Barefeet) as he and his wife Linda, travel the world. He has no fixed address, lives in a tent and stays in one place no longer than a week or so. He did this interview from his &lsquo;office&rsquo;, which involved sitting on the beach overlooking the Great Barrier Reef. Some of you would say they&rsquo;re livin&rsquo; the la vita loca .. others of you probably couldn&rsquo;t t

May 16, 2017 • 47:53

363 - How to build an empire by identifying a gap in the market with Kate Morris of Adore Beauty

Kate Morris was selling make-up at the Clarins counter in a large department store. It was there she identified a rather large gap in the market. She filled that gap with a business called Adore Beauty - laying the foundation for Australia&rsquo;s largest online retailer of beauty products. We cover a lot of ground as Kate explains: How she&rsquo;s built this empire Why she sold part of it to Australia&rsquo;s biggest supermarket brand, then bought it back again Why opening a bricks and

May 8, 2017 • 52:11

362- How Barefoot Cinema’s first year was a huge success with founder Julian Grant

I love a new idea that&rsquo;s right for it&rsquo;s time. I love it even more if it involves food, beer and movies. And I especially love it when it&rsquo;s just down the road from my holiday house. Today&rsquo;s successful business owner ticks every one of those boxes. Julian Grant is the Founder of Barefoot Cinemas, a new outdoor-cinema concept that launched over Summer in Victoria. In fact, it launched down the road from my holiday house in a seaside village called Portsea. So I&rsquo;m a lit

May 1, 2017 • 40:59

361 - How this side hustle now turns over $10M with TinyMe’s Mike Wilson.

Hands up who&rsquo;s got a side hustle. Keep your hand up if you'd like your side hustle to turn into a multi-million dollar business. And keep your hand up if you&rsquo;re doing something about it. Today&rsquo;s guest acted on his successful side hustle and it&rsquo;s now turning over close to ten million bucks a year. Mike Wilson is the Founder of TinyMe, which he calls &ldquo;the world&rsquo;s cutest and bestest online shop of personalised products for kids&rdquo;. Cute it maybe, but TinyMe i

Apr 24, 2017 • 46:27

360 - A ridiculously simple idea brought tough-guy Glenn Azar back from the brink of bankruptcy.

Today&rsquo;s guest, Glenn Azar from the Adventure Professionals has some very harsh but fair advice for us all. He says, &ldquo;We&rsquo;re all trying to get to death as safely as possible!&rdquo; So, if you&rsquo;re a risk averse business owner, then I think you&rsquo;re going to love the advice he has to share. Like many successful entrepreneurs, Glenn has taken years to become an overnight success - losing all his money and his marriage along the way. He&rsquo;s walked the Kokoda Trail more

Apr 18, 2017 • 53:53

359 - Disruptive business Gelato Messina is successfully breaking all the rules.

Gelato Messina shouldn&rsquo;t be successful. It&rsquo;s lives and breathes one very challenging core value. It pumps the in-store music so loud that you can&rsquo;t hear yourself order. And it does collaborations that would appear completely off-brand. That said, Gelato Messina is killing it! Today&rsquo;s highly successful and disruptive business owner shares: How Gelato Messina disrupts the gelato market Why a collaboration with Tim Tam worked Why having ONE core value is all you need How he

Apr 10, 2017 • 52:12

358 - How understanding your customers needs helped Justin Hale grow Camplify to 20,000 members in just two years.

Want to understand your customers so well that your marketing talks directly to them? That's what Justin Hale, founder of Camplify (think Airbnb for campervans), has done in order to build a membership base of 20,000 in just over two years ... with a valuation close to 8-figures. In episode 358 you'll discover: How Justin escaped the corporate cubicle and started Camplify How he validated his business idea The key to understanding your customers needs How to get clear on your customer pers

Apr 4, 2017 • 52:10

357 - How an ascending transaction model was the game-changer for The Healthy Gut's Rebecca Coomes

Like so many businesses, Rebecca Coomes built her business out of a pain point that she was experiencing herself. Her particular pain point &ndash; a pain in the gut! Rebecca Coomes is the founder of The Healthy Gut, where she writes cookbooks and recipes for sufferers of a chronic illness called SIBO (Small Intestinal Bacterial Overgrowth)which is one of the leading causes of IBS (Irritable Bowel Syndrome). She is a marketing consultant by day, but that is quickly taking a back seat to her new

Mar 28, 2017 • 46:00

356 - Huxtaburger's Daniel Wilson on how sharing your knowledge can build you a tribe.

Daniel Wilson is a chef and co-founder of Huxtaburger, my favourite burger joint (everything in moderation , of course ;0). Huxtaburger is a very understated burger brand that&rsquo;s in 5 quality locations around my hometown of Melbourne. A mighty fine Huxtaburger There&rsquo;s a couple of things I love about the Huxtaburger brand - one is in its marketing. Specifically, Daniel has written a recipe book that step-by-step explains exactly how to make the world&rsquo;s best burger. So, in th

Mar 21, 2017 • 49:25

355 - Stone & Wood's Jamie Cook on how to sell $60M of beer a year

After escaping the corporate cubicle in 2008, Stone & Wood&rsquo;s Jamie Cook is a self-confessed corporate refugee &ndash; one who&rsquo;s gone on to build the largest privately owned brewery in Australia and also happens to brew my favourite beer! Stone & Wood co-owner Jamie Cook shares some unbelievable insights into taking risks, managing crazy growth and some solid brand-building ideas. Listen in as we cover some serious marketing ground including: How Stone & Wood grew to have

Mar 14, 2017 • 56:17

354 - Macadamia Mogul Pam Brooks Shares Her Learnings in Building an Empire with Effective Networking and Marketing

Pam Brook went from a dentist to the co-founder of award winning food manufacturer Brookfarm, which she established near Byron Bay with her husband Martin (who was an ex-film producer!) in 1999. Brookfarm is now Australia&rsquo;s leading producer of gourmet macadamia products. What struck me most about Pam when I met her was her eclectic mix of solid business acumen, her passion for what she does and her laid-back style. Listen in as we cover some serious marketing ground including:

Mar 7, 2017 • 55:28

353 - Burleigh Brewing's Business Strategy Is All About Delivering Awesomeness

Heard the one about the lawyer who walked into a bar? This isn't just any bar either. The iconic Burleigh Brewing Co was started by Peta Fielding and her husband Brennan on the back of successful brewing endeavours in Hawaii. Peta said that she always knew she wanted to create a special business, she didn't know what, but she knew what it would feel like. After meeting her would be husband, a talented brewer in Hawaii the pieces started to fall into place. Listen in as we cover some serious mark

Feb 28, 2017 • 52:11

352 - Airbnb Used These Unique Tiny Houses to Advertise Their Business

Joep Pennartz started Shacky out of a desire to create opportunities for a digital detox. To look out the window, listen to birds and take a deep, long breath. After a particularly hectic period in his life, he and his girlfriend managed a getaway in a little place that had no mobile service, and just two days in this environment felt like a whole month's worth of relaxation. As time went on he realised that this type of a holiday was a growing need for many people who need to unwind and go

Feb 21, 2017 • 51:59

351 - All your podcast questions answered by Timbo

I started podcasting way back in 2010 and have now released more than 350 episodes. I thought it was high time that I shared a few of the lessons I've learnt along the way by answering your questions about podcasting. In this episode of Australia's favourite marketing podcast : I share my thoughts and answer your questions on all things podcasting I share another low cost marketing idea in What Have You Got To Lose? Today I share 3 steps to getting your emails opened by

Feb 14, 2017 • 1:06:48

350 - Physio Brad Beer is challenging the way his industry charges and markets themselves

You are not going to believe this. I have found a physiotherapist who is focused on getting to an end point with treatment for his patients. What a concept! Brad Beer of Pogo Physiotherapy has a deep respect for marketing and his practice is quickly becoming known for doing things differently. How's this for an action taker? Brad has ... Delivered in excess of 25,000 physiotherapy consultations Is an Amazon best selling author of the book &lsquo;You Can Run Pain Free&rsquo; He is a media c

Feb 6, 2017 • 1:00:48

349 - How to integrate old-school marketing with your online efforts.

Old school marketing is often neglected these days at the expense of ensuring a business's online footprint is humming. Well, it doesn't have to be one or the other ... both should and can work in harmony. Previous guest Carmen Sognonvi is the owner and General Manager of Urban Martial Arts in Brooklyn. In just four years she tripled the number of students enrolled and she did it by focusing on old school, traditional marketing tactics and complemented them with highly effective online

Jan 31, 2017 • 1:17:15

348 - Long time listener, Dr. Jonathan Brown, builds an empire by implementing marketing ideas from this show

Today&rsquo;s guest Dr. Jonathan Brown of CitySkin has been not only listening to this show for the past 3-years, but he's also been implementing the ideas that caught his attention. The result? He's built a business he loves, going from 3 clients a week to over 3,000 a year. He's made marketing a hobby. So how did Dr Brown come to be on this episode of Australia&rsquo;s best marketing podcast? Check out the message I got from the good doctor via LinkedIn: Hi Tim, I have been listenin

Jan 23, 2017 • 1:05:35

347 - How to benefit from the sharing economy with Spacer's Mike Rosenbaum

Mike Rosenbaum is a serial entrepreneur, who previously co-founded Deals Direct. As the co-founder of spacer.com.au, the AirBnB of space, Mike now focuses his passion on the booming sharing economy, specifically helping people utilise their unutilised assets like storage and driveways. What is the sharing economy? The Sharing Economy is a socio-economic ecosystem built around the sharing of human, physical and intellectual resources. It includes the shared creation, production, di

Jan 17, 2017 • 48:29

346 - When a personal obsession becomes your next big business idea, with ice-cream aficionado Scott Kilmartin

Scott Kilmartin loves ice-cream. In fact, he's on a mission to build Australia's (maybe the world's) most beautiful and impressive ice cream truck. Her name is Grace the Vintage Ice Cream Truck, and she's Scott's next big business idea. Scott originally appeared on The Small Business Big Marketing Show way back in episode 14 when he was the owner and founder of Haul. Since then he's sold Haul, travelled the world and dived deep into his passion - ice cream, visiting 173 ice cream shops in 8

Jan 9, 2017 • 1:18:20

345 - How to use crowdsourcing to get more done and grow your business

If you&rsquo;ve listened to this show long enough, you&rsquo;ll know that I fundamentally believe there&rsquo;s never been a better time to market a small business. Why? Because the tools and resources we have at our disposal are amazing. They enable us to do things that 5 or 10 years ago were just way too expensive. One of those resources is crowdsourcing - and who better to explain how to use crowdsourcing effectively than Designcrowd founder, Alec Lynch, the founder of Designcrowd,

Jan 2, 2017 • 52:55

344 - "Impossible is nothing" is the catchcry of Mon Purse's Lana Hopkins as she builds a global empire

Lana Hopkins is the founder of an amazing retail experience called Mon Purse. An online and offline personalised luxury handbag and leather goods business called Mon Purse which has absolutely exploded over the past 12-months. After being frustrated by not being able to find the perfect handbag in Sydney, Lara went to a 'build a bear' workshop which allowed you to create a completely customised teddy bear. Lana thought why not create the same thing for handbags. Mon Purse is a personal

Dec 22, 2016 • 41:23

343 - Michael Klim's Olympic Successes Have Followed Him Into The World Of Small Business With Milk & Co.

Dual Olympic Swimming Gold Medalist, Michael Klim&rsquo;s success in the pool has followed him into the world of small business with his business Milk & Co. Having started his male skincare range 8-years ago, he&rsquo;s now taking on the likes of L&rsquo;Oreal and other big skincare manufacturers ... and winning. Listen in as Michael explains how he&rsquo;s built Milk & Co into a global male skincare powerhouse. I interviewed Michael way back in episode 6 of The Small Business Big M

Dec 19, 2016 • 53:38

342 - The Power of Marketplace Marketing with Jason Wyatt, Founder of Multi Million Dollar Business, Marketplacer

Jason Wyatt is the founder of a multi-million dollar business called Marketplacer which is the world's leading online marketplace platform. This is not only got a great business story, but you will also discover the power of marketplace marketing. Although Marketplacer is a technology company, don&rsquo;t worry, this is not a software discussion. Marketplacer is responsible for the establishment of 8 online marketplaces in 14 countries. Marketplaces like Bike Exchange, Outdoria, a

Dec 12, 2016 • 56:54

341 - Customer experience tips from the owner of Australia's best airport

Stephen Byron has been the the Managing Director of Canberra Airport since his family bought it in 1998, and has turned it into a world-class airport offering an exceptional customer experience. Since it's purchase Stephen has overseen its transformation from a fairly unimpressive regional airport to a world class airport with over $2 billion being invested in airport infrastructure, a new terminal, a retail precinct and three business parks which accommodate more than 10,000 work

Dec 5, 2016 • 48:07

340 - Former SAS Soldier Reveals 5 Critical Business Lessons

Scott Houston is an ex-SAS soldier turned award-winning business owner. Once he jumped out of a plane only to find his parachute wouldn&rsquo;t (in fact didn&rsquo;t) open! In this chat we talk about how he turned that into a business lesson plus four other lessons that he has learned from the SAS that we can all apply to grow a better business. We cover plenty of ground in this chat including: 5 lessons that Scott has learnt from his time in the SAS that we can all apply to grow a be

Nov 29, 2016 • 57:02

339 - Kent and Lime's Take On Personalisation Maybe Changing The Way We Shop Forever

Personlisation and customised retail experiences are becoming more than a trend, they're fast becoming a demand. This week's guest, Will Rogers from Kent and Lime is certainly riding the personalisation wave. He&rsquo;s come up with a way that just might change the way we shop &hellip; forever I&rsquo;m an absolute shocker when it comes to clothes shopping. It causes me all sorts of discomfort and anxiety. Fortunately, Will Rogers is on a mission to change the way men shop and pay for

Nov 21, 2016 • 52:06

338 - The E-Myth’s Michael Gerber on how to go from a company of one to an enterprise of 1,000

Michael Gerber scarcely needs an introduction, however, if you haven&rsquo;t heard of him before he is the Author of the small business classic The E-Myth and he has just published his latest and last book Beyond The E-Myth This Michael Gerber interview explores why the vast majority of small business owners are on a fool&rsquo;s errand. So, he&rsquo;s on a mission to turn them from a bogged down company of one, to an absolutely brilliant company of one thousand. How&rsquo;s this for a scor

Nov 14, 2016 • 1:08:13

337 - Movember co-founder Adam Garone explains why he wants to shift from success to significance.

Adam Garone is the co-founder and Chief Mo Bro of the Movember Foundation, the only charity tackling men&rsquo;s health on a global scale. In case you&rsquo;re unaware of Movember and how it works, it simply asks blokes to get sponsored to grow a mo&rsquo; during November; with all the money raised going to fund research into men&rsquo;s health. And how&rsquo;s this for a scoreboard &hellip; since commencing in 2003, Movember has had: Over 5 million people have taken part in Movember They&rsquo

Nov 7, 2016 • 44:47

336 - Beechworth Bakery's Tom O'Toole on making dough ... the folding type, that is!

Where do I start?! Firstly, let me remind you of who Tom O&rsquo;Toole is. Tom is best known for creating Australia&rsquo;s most successful standalone retail bakery business; which employs over 255 staff, turns over in excess of $17 million and serves over a million customers per year. I first had Tom on this show about five years ago on episode 91 where he shared his very personal story of growing up in extreme poverty, to becoming one of Australia&rsquo;s great small business success stories.

Oct 31, 2016 • 1:16:35

335 - How To Encourage Customers To Buy More With Afterpay's Nick Molnar.

Nick Molnar has figured out how to encourage customers to buy more. He is the founder of Afterpay, a simple payment system that lets customers buy what they want today (in fact, they can take it home immediately), then pay for it over 4 equal fortnightly installments. It&rsquo;s also proving a great way for retailers to sell more. Here's how Afterpay works for merchants. We cover plenty of ground in this chat including: What Nick learnt working in his family's retail jewelry businessHow to

Oct 25, 2016 • 53:04

334 - Gwyneth Paltrow thinks this little Aussie retailer is doing very big things

I remember my days working for Australia&rsquo;s biggest travel agent - I absolutely dreaded wearing their corporate uniform. I felt like such a dag. Polyester shirt, navy slacks. In fact, I think the tie was even on a bit of elastic! Where was today&rsquo;s guest when I needed her?! She runs a very disruptive uniform business - that even Hollywood star Gwyneth Paltrow loves! Her name is Felicity Rogers and she started Cargo Crew. I met her a couple of months ago at the Telstra Business Awa

Oct 18, 2016 • 52:30

333 - How to create an amazing business culture with Ant Morell from Bounce

Ant Morell knows how to create an amazing business culture. He is the founder of Bounce - an indoor trampolining playground for people of all ages, that&rsquo;s experienced some extraordinary growth in its first four years; and a big reason for this is due to the amazing culture Ant and his team have created. To fully understand how they&rsquo;ve done this, you&rsquo;ll need a basic understanding of a Melbourne-based charity called Reach; because that&rsquo;s where I met Ant for the first time a

Oct 11, 2016 • 52:30

332 - 19 year old high school dropout Chris Kelsey has a very refreshing take on how to grow a multi-million dollar business

High school dropout, Chris Kelsey, is 19 years old and started Appsitude, a San Francisco based app and web development company in December 2014 (when he was 17) that has made over $6 million in revenue so far this year. Employing 60+ staff, he's also built many successful apps including Premium Wallpapers HD which received over 40 million downloads and did $8m revenue before it was sold in 2015. Now you may be thinking, &ldquo;What can I, the seasoned business owner, learn from a 19 year o

Oct 4, 2016 • 1:01:05

331 - Spell & the Gypsy Collective's Lizzy Abegg on how she (and her sis) built a multi-million dollar Byron Bay fashion empire.

8 years ago, Lizzy Abegg had an epiphany that she needed to move to Byron Bay to help her little sister grow a struggling jewelry business. Well, that business is now called Spell & the Gypsy Collective ... and it&rsquo;s a multi-million dollar fashion empire. &ldquo;Spell and the what?!&rdquo; I hear you say. Spell & the Gypsy Collective is a Byron Bay fashion label with a cult-like following. The label began when Lizzy&rsquo;s little sister Isabella (whose childhood nickname

Sep 26, 2016 • 1:04:33

330 - How to create profitable business partnerships with Quentin Nolan of Liquid Snow Tours

This episode is a masterclass in how to create profitable business partnerships. Quentin Nolan from Liquid Snow Tours, owns an Aussie-owned ski tour operation that can book you a skiing holiday in Japan, Canada, NZ and South America. Nothing special about that; but what is special is the fact that (at the age of 31) Quentin has built an $8 million dollar business, has profitable business partnerships with Australia's two biggest airlines and owns 6 hotels in Japanese ski resorts. Liste

Sep 19, 2016 • 59:49

329 - A brave sea change that lead to growing a dream business, with Pauy Medeiros of The Source Bulk Foods

Paul Medeiros (and his wife) made a brave sea change by leaving corporate and buying the Mullumbimby Fruit Shop. Then, when Woolworth&rsquo;s decided to come to town, he could have panicked and accepted the fact that Australia&rsquo;s biggest supermarket chain would kill off his business. Instead, he rolled the dice, and more than doubled their retail footprint. He&rsquo;s now the founder of one of Australia's hottest up and coming franchises - The Source Bulk Foods. This is a story of

Sep 13, 2016 • 1:03:24

328 - How to create a business that doesn't depend on you with Joyce Ong of the Young Musicians Academy

Today&rsquo;s guest did the interview in her pyjamas. Why? Because she can! She&rsquo;s a true entrepreneur, starting a business to help put herself through university, only to then systemise it so that today it runs for the most part &hellip; without her. And who doesn&rsquo;t want a bit of that?! Joyce Ong (PJs and all!) is the founder of the Young Musicians Academy - shares her secret sauce on how she&rsquo;s created a business employing 35 music teachers - that paid her way through uni, and

Sep 6, 2016 • 46:05

327 - How To Make a Viral Video with David Christison Who's Made 8 Hugley Successful Ones

Ever wondered how to make a viral video? Then listen up. David Christison is the founder of The Woolshed - a video production company based in Melbourne that&rsquo;s done something quite genius (I think) for the art of viral videos, and the marketing of his own business. Over the past two years the Woolshed has produced 8 unique viral videos. Videos that many of you would have seen, and gone OMG! &hellip; then gone and shared it with your mates. But the amazing thing is, all 8 of the videos are

Aug 30, 2016 • 53:59

326 - How to make more money by working less in your business with Posture Podiatry's Daniel Gibbs

Today's guest very kindly cancelled a game of golf (on a Tuesday morning!) in order to do this interview, so the epsidoe title of how to make more money by working less in your business is more than apt! I met Daniel Gibbs of Posture Podiatry at an event recently, when he came up and told me how much he loved my show, and began to explain how he&rsquo;d implemented a few of the ideas he&rsquo;d heard over the years. I was impressed ... I do love a good action-taker. He p

Aug 22, 2016 • 58:18

325 - Willie Smith's ... A Boutique Cider Brand Punching Way Above Its Marketing Weight

Sam Reid is the co-founder of cider brand Willie Smiths. I meet Sam at the recent Telstra Business Awards in Tasmania. Now, one of my jobs as the emcee was to announce the finalists for each category and read out a short bio about their business. Each business always got a round of applause &hellip; although some got a bigger applause than others. Willie Smith&rsquo;s Cider got the biggest by far &hellip;. Quite heartfelt, it was! So, in kicked my marketing brain. What are they doing that other

Aug 16, 2016 • 1:01:17

324 - The Sufferfest : A masterclass in how to create a kick-ass brand with ex-Swiss banker David McQuillen

Today's episode is a masterclass in successful brand building. Ex-Swiss banker David McQuillen, is the founder of Sufferfest and CSO (that&rsquo;s Chief Suffering Officer) of the mythical country ... Sufferlandria. Bored with conventional ways to get fit on a bike, David taught himself how to edit video, and after negotiating rights with major cycling races (like the Tour de France!), he created his first Sufferfest training video and inflicted it on the world. And the world responded very favou

Aug 8, 2016 • 50:26

323 - How To Disrupt Any Industry with Dominic Holland from Tow.com.au

Every industry is ripe for disruption. That&rsquo;s the view of today&rsquo;s guest, 29 year-old Dominic Holland of tow.com.au. Launched just two years ago, tow.com.au has completely disrupted the long-established and tightly held towing industry. The business did 7-figure revenues in year one and grew in year two by 350%. Listen in as Dom explains how to disrupt any industry. [Tweet "This business did 7-figure revenues in year one. And grew by 350% in year two! Here&rsquo;s how."] [Tweet "'We&r

Aug 2, 2016 • 54:14

322 - [WARNING] This episode will challenge you, but ultimately leave you feeling inspired (I hope).

Hey team. Bonus episode today, and a different kind of one at that. No marketing gold, no business lessons (well maybe a couple), just an inspiring conversation with a couple of homeless people, and a fellow for whom volunteering has enabled him to see his work life in a whole different way. By the way, there&rsquo;s a language warning on this one. Nothing outrageous, but I do get a little fired-up. You may recall a couple of episodes back I interviewed Lucas and Nic, the founders of Orange Sky

Jul 31, 2016 • 49:16

321 - How to Avoid Discounting with Tas Moulis of QPaint

It is so easy to discount, to undercut your competition to get the business. Although it's an easy strategy it is quite simply a race to the bottom. Once you have the lowest price there is nowhere left to go. Tune in this week as I chat with Tas Moulis of QPaint about how to charge full freight and see your business thrive because of it. This one's all about how to avoid discounting. [Tweet "'How and why to avoid discounting in your business"] In this fireside chat with Tas we cover: Tas's

Jul 27, 2016 • 1:02:22

320 - Orange Sky Laundry - A simple idea that's making the world a better place.

Every now and then I do an interview which not only changes the way I look at business, but changes the way I view things &hellip; A bit woo woo I know, but get ready for a thoroughly inspiring interview with the founders of the social movement Orange Sky Laundry, who have become our 2016 Young Australians of the year, no less. One day they had a crazy idea to throw a washing machine and a dryer in the back of a van and go and help out the homeless by doing their washing. Orange Sky Laundry

Jul 19, 2016 • 40:23

319 - Philippines Outsourcing Tour #2 : Highlights & Learnings from Timbo and Friends.

This episode was recorded on the second Small Business Big Marketing Outsourcing Tour to the Philippines. Now before we get started I know that outsourcing means different things to different people and I've covered my thoughts on Australian businesses outsourcing to the Philippines on the blog. This episode is all about looking at the glass half full. I share my thoughts as I taxi down the runway in Manilla, ready to take off back to Melbourne and I also captured some of my guests thoughts

Jul 11, 2016 • 38:30

318 - Is Race Car Sponsorship a Smart Marketing Strategy?

I LOVE it when I get seeded! I was seeded a little while back from long time listener Steve Keil from The Laser Group to go to a corporate race day with a Porsche V8 Supercar that The Laser Group sponsors. I think it's fair to say that this episode is the highest octane, adrenalin pumping full throttle show I have ever produced. Have you ever wondered what the ROI on sponsoring a race car is? I've often wondered what the point was in having your logo on a race car that was belting down the

Jul 5, 2016 • 37:47

317 - Should You Sell Your Business and Follow Your Passion?

Have you ever thought to yourself&hellip; Should I sell my business, pack everything up and just hit the road? Well I have found a guy that has done just that and is literally living the dream. He and his wife owned and ran a printing business for 12 years. They were in the daily grind, employing staff, constantly keeping the wheels turning to pay the bills. Then one day they decided to pack up, sell up and go on a 16 month road trip around this beautiful country with their two young children an

Jun 28, 2016 • 47:07

316 – How this Rock n' Roller knocked back a world famous superstar to stay authentic in business

It is not very often that you get to meet an authentic business owner who is part of the fabric of an entire culture. James Young lives and breathes rock and roll. James bought Melbourne's Cherry Bar originally as a vanity purchase so that he would always be able to get into his favourite rock and roll bar. Since then he has re-named the street on which it resides to AC/DC lane and attracts some of the biggest names in rock and roll to perform side shows in his dark and shadey, 200 person b

Jun 23, 2016 • 44:53

315 - A look inside Work Club, an exclusive co-working space designed to ignite creativity & inspiration

10 years ago I had an idea to create a co-working space. My idea was along the lines of Qantas Club meets your home office. This interview is with a guy who not only had the same idea but has executed with passion and courage. And now &hellip; I'm a client of his! Work Club is redefining the whole idea of co-working, serviced offices and business clubs by focusing on the workspace as a whole. Owner and founder Soren Trampedach is passionate about functional design, diversity and furnit

Jun 14, 2016 • 45:02

314 - The Cold-Pressed Juice Phenomenon, Escaping the Corporate Cubicle and Living the Dream with Nat & Steve from Greene St Juice Company

You know how much I love a cubicle escapee story &hellip; someone who leaves the corporate life and starts their own business. Well, let me introduce you to two that opened their first business without any prior small business experience. Steve a finance man in the gold industry and Natalie a lawyer moved back home to Melbourne from New York with a vision to create one of Australia&rsquo;s first organic cold pressed juice brands &hellip; Greene St. Juice Company.Support the show:

Jun 6, 2016 • 1:01:16

313 - Taking bikinis off the stage of Miss Universe NZ was the key to fixing this toxic business

Nigel Godfrey - raconteur and owner of the rights to Miss Universe New Zealand has taken a toxic business that had a globally recognised brand and turned it around. It has been described as the greatest turn around of any territory in the last 25 years and he's done it all in under 3 years. We also discuss how as a culture we don't celebrate entrepreneurs enough. We go crazy over sports and hold them up as role models and we don't do that for business owners and entrepreneurs but we should.

May 31, 2016 • 50:49

312 – Crowd Carnivore makes buying restaurant-quality beef direct from the farmer simple.

Listen up as Dan Tarasenko from Crowd Carnivore explains how he&rsquo;s using crowdfunding to connect farmers and consumers. We also explore how they are getting great coverage in some huge media and it all started on Facebook. Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

May 23, 2016 • 43:38

311 – Beef ice-cream, Mercedes chauffeured pick-up, a water fun park … All for your Dog. Woof woof!

You’ve heard the saying - ‘Build it and they will come’ but we all know that’s rarely the case. However, if you build it and market it then they are much more likely to come. This week we have Marcus Nicholls from Akuna Pet Resorts who is not scared of taking big risks; and he’s able to because he now understands the power of marketing and of being crystal clear on his perfect client. But that wasn't always the case. The post 311 – Beef ice-cream, Mercedes chauffeured pick-up, a water fun park …

May 17, 2016 • 1:00:30

310 – Getting Ex-Crims Jobs Has Proved a Profitable Little Side Hustle For Ron Stefanski of Jobs For Felons

My guest today helps ex-crims get jobs. And in doing so, he's created a very nice little side business with a passive income - who doesn't want a bit of that?! Plus in today's epsidoe I share the three podcasts I'm loving right now. Let's go! The post 310 – Getting Ex-Crims Jobs Has Proved a Profitable Little Side Hustle For Ron Stefanski of Jobs For Felons appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for pri

May 10, 2016 • 53:39

309 – 12x ROI With These Facebook Marketing Tips By Ignoring All The Rules With Nick May Of Walls by Design

Nick May of Walls by Design is mixing the old with the new. He has managed to get a 12X ROI on his Facebook marketing spend plus a 45% ROI on an old school direct mail campaign. Not to mention countless PR opportunities and recognition from his podcast The Chase Lounge. Oh, and he's a long time listener of Australia's number 1 small business marketing show and a forum member... coincidence? The post 309 – 12x ROI With These Facebook Marketing Tips By Ignoring All The Rules With Nick May Of Walls

May 3, 2016 • 52:25

308 – [Bonus Episode] How To Free Up More Cash & Time In Your Business (AKA How To Outsource To The Philippines)

Finding the time and money to work on your business is hard - particularly in Australia where the costs of running a business can spiral out of control very quickly. Wages, rent, staffing issues, paperwork plus plus plus - all stop you from building that beautiful business of yours in to the empire it deserves to be. Well, it doesn't have to be like that. In fact, let me (and today's guest - David Warne of Cornerstone Business Solutions) put an end to the struggle immediately.Support the show:

Apr 28, 2016 • 1:14:21

307 – How to Run a Suucessful Event with Sarah-Jane Dunford of Riskology and The Hunter Safety Awards

Listen in as Sarah-Jane Dunford from Riskology explains step by step how to run a great corporate event. In this episode we talk corporate sonsorship, media partners and all those one per center's that make events and experience. The post 307 – How to Run a Suucessful Event with Sarah-Jane Dunford of Riskology and The Hunter Safety Awards appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Apr 26, 2016 • 48:16

306 – Jules Lund of TR|BE talks Social Influencer marketing and how to access them

Learn how to use influencer marketing in your small business with TV star turned Entrepreneur Jules Lund. The post 306 – Jules Lund of TR|BE talks Social Influencer marketing and how to access them appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Apr 18, 2016 • 53:50

305 – Online Retail Marketing: How Edible Blooms Founder Sells 1000 products a day, with 20% growth and still has plenty of time for her kids

Listen into this fireside chat with Edible Blooms founder Kelly Baker-Jamieson. In this episode you will learn how to master online retail marketing and learn the techniques Kelly uses in her business to keep her website up to scratch and her customers loving them. The post 305 – Online Retail Marketing: How Edible Blooms Founder Sells 1000 products a day, with 20% growth and still has plenty of time for her kids appeared first on Small Business Big Marketing.Support the show: https://www.patre

Apr 12, 2016 • 57:22

304 – Powerful Business Storytelling Tips with Shawn Callahan of Anecdote

Do you want to be seven times more memorable? Listen in to this week's episode with Shawn Callahan of Anecdote to discover how to craft and remember powerful stories for your business with ease. The post 304 – Powerful Business Storytelling Tips with Shawn Callahan of Anecdote appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Apr 4, 2016 • 54:01

303 – How to Become a Professional Public Speaker and Build Your Speaking Business

Listen in as the tables are turned and I am on the other end of the microphone with Youtube sensation Melissa Maker as she interrogates me on how I built my speaking business. Grab a pen and paper for this one as I dive deep into the nuts and bolts of what it takes to build a successful speaking career. The post 303 – How to Become a Professional Public Speaker and Build Your Speaking Business appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodca

Mar 29, 2016 • 1:15:43

302 – Cuddlist, Adam Lippin, says we’re sex obsessed but touch deprived – so he started a business to sort us out!

Adam Lippon AKA The Cuddlist talks about how he researches and selects his best ideas, how he started a brand new industry and how he markets new ideas. Join me in this fireside chat as we get right into this amazing (and slightly weird) entrepreneurial journey. The post 302 – Cuddlist, Adam Lippin, says we’re sex obsessed but touch deprived – so he started a business to sort us out! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omn

Mar 21, 2016 • 43:02

301 – Do you have the ‘Entrepreneurial Mindset’? Find out how to get it with Booktopia’s Tony Nash, Australia’s Number 1 Online Book Retailer

Do you have an 'Entrepreneurial Mindset'? Listen in as Tony Nash from Booktopia reveals what the entrepreneurial mindset is and how he has used it to build one of Australia's most successful online retailers. The post 301 – Do you have the ‘Entrepreneurial Mindset’? Find out how to get it with Booktopia’s Tony Nash, Australia’s Number 1 Online Book Retailer appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for p

Mar 15, 2016 • 1:00:47

300 – Thankyou’s Daniel Flynn urgently needs our help

There are few things that I LOVE more than business courage, and social entrepreneur Daniel Flynn has truck loads. This is the third time I've chatted with Dan from Thankyou and he's embarking on his biggest challenge yet. And it requires all of us to chip in. The post 300 – Thankyou’s Daniel Flynn urgently needs our help appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Mar 8, 2016 • 39:07

299 – How To Build An Online Business Using Niche Blogging & Podcasting with Harry Campbell, The Rideshare Guy

This engineer quit his high paying job as an aerospace engineer at Boeing, to become a very successful Uber driver, and an even more successful blogger and podcaster. Harry Campbell (The Rideshare Guy) talks us through not only his transition from climbing the corporate ladder at Boeing, to taking the leap into his own rideshare business, but also making some serious money through his blog and podcast. Yep, another big epsidoe of your favourite marketing podcast. The post 299 – How To Build An

Mar 8, 2016 • 58:31

298 – Mrs Sparkle Herself Julie Cross Explains How to Own Your Own Space & Feel Great About Who You Are

In this episode I'm joined by Mrs Sparkle herself, Julie Cross and boy do we cover some small business marketing ground. We uncover how to get over irrational fears, how Facebook has been instrumental in growing her business PLUS I get my nose out of joint about an article in the Age on podcasting. The post 298 – Mrs Sparkle Herself Julie Cross Explains How to Own Your Own Space & Feel Great About Who You Are appeared first on Small Business Big Marketing.Support the show: https://www.patreon.c

Mar 1, 2016 • 1:02:59

297 – This Most Unusual Career Progression Lead Finance Broker Scott Matthews To Huge Success

Adelaide Finance Broker Scott Matthews' story is compelling for two reasons. The first is that he never had the ultimate intention of becoming a finance broker. He graduated from University in aquatic ecology. A year later he became a policeman. During this time he became a part time broker and soon realised being a broker was in his blood. The second is that since Scott founded Finance Life, he now services over 1,000 clients and employs seven people. He has built a very reputable and successfu

Feb 22, 2016 • 49:20

296 – Jay Baer, author of Hug Your Haters, explains how to deal with customer complaints.

Knowing how to deal with customer complaints can make or break a business. In fact, it may even seem counter-intuitive, but a business owner’s ability to effectively deal with customer complaints provides a great opportunity to turn dissatisfied customers into active promoters of the business. And that's exactly what today's guest, NY Times bestselling author Jay Baer teaches in his new marketing book lovingly titled Hug Your Haters. The post 296 – Jay Baer, author of Hug Your Haters, explains

Feb 20, 2016 • 1:00:38

295 – Modern Family star appears in this Toronto house cleaning business’s marketing free-of-charge!

Past guest and YouTube sensation Melissa Maker of Clean My Space joins us for a well overdue update, and amongst other things, explains how she got Modern Family star Jess Tyler Fergusson (he plays gay Dad Mitchell) to appear in her marketing free-of-charge … yep ... FOC. Melissa first appeared on this show way back on episode 197. Back then she had a nice little cleaning business in Toronto, that she marketed through some very helpful how-to cleaning videos. Well, she still has nice little clea

Feb 9, 2016 • 59:04

294 – Viral video creator Bobby Edwards of Squatty Potty explains how one video generated 65M views & increased sales by 600%.

The Squatty Potty video of the unicorn that does rainbow coloured poo (yep, you heard right) has had 65,000,000 views to date across Facebook and YouTube ... and it's increased sales of Squatty Potty by 600% in its first three months. Join me as I go behind-the-scenes with Bobby Edwards, Squatty Potty's owner and creator. Plus I share a productivity hack that's saving me time and making my emails so much more interesting. Off to the Goldfields! The post 294 – Viral video creator Bobby Edwards o

Feb 1, 2016 • 41:07

293 – Start-up airline Fly Airly aims to disrupt how you fly from Sydney to Melbourne

Imagine starting an airline. Well, today’s guest and his two mates just did. And you can fly as often as you want for one (pretty reasonable) flat rate. Luke Hampshire is the co founder of Fly Airly - a very different kind of airline. “How different?” Well, put it this way, Fly Airly flies only between three of Australia's main cities - Melbourne, Sydney & Canberra - and it’s a membership-based pricing model in which they charge a flat monthly fee which allows you to fly as often as you like. Co

Jan 25, 2016 • 50:46

292 – Here’s Why You Need a Personal Brand, with Charles Badenach of Main Street Financial

Ever wondered about the importance of building a personal brand? Maybe you think that’s a marketing strategy for only reeeaaally successful people. Well, time to rethink that one. My guest today escaped the corporate cubicle and has very quickly built a successful business thanks to his own personal brand. The post 292 – Here’s Why You Need a Personal Brand, with Charles Badenach of Main Street Financial appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/mar

Jan 19, 2016 • 42:33

291 – What running a business you absolutely love sounds like with Gary Elliott of Leisure Options.

Gary Elliott runs Leisure Options - a business laser-focussed on on providing holiday and travel options to people with disabilities. When I first identified Gary as a potential guest, I made the assumption that he ran the business because he had family effected in some way by a disability. A pretty strong why, you'd have to agree. Well, I was wrong! He bought the business because it was under done - and the upside was huge. He now has his wife and kids involved and he L O V E S what he's doing.

Jan 11, 2016 • 43:43

290 – How To Successfully Market Your Business In An Industry Where ‘Marketing’ Is A Dirty Word

What do you do when your business operates in a compassionate industry where marketing and sales are a dirty word? Well, one thing you could try is follow the lead of country vet and long time listener, Braden Collins. Braden has successfully applied many of the ideas shared in past episodes along with his own sprinkling of marketing magic. Let's do this ... The post 290 – How To Successfully Market Your Business In An Industry Where ‘Marketing’ Is A Dirty Word appeared first on Small Business B

Dec 22, 2015 • 46:30

289 – How To Generate More Leads With Clay Clark from Thrive15

Are you wondering how to generate more leads? Excellent. Then join me, as I chat with serial entrepreneur Clay Clark (of Thrive15) who's launched nine successful business, including a membership-based men's hairdressers called Elephant In The Room! PLUS in today's episode of Australia's best marketing podcast, I help a listener with some ideas about how to create remarkable marketing in an industry he considers to be boring and occasionally upsetting! You ready? Excellent. Let's do this ... The

Dec 15, 2015 • 45:55

288 – Get On Your Bike & Do Something You Love, With Leena van Raay of Bike ‘n Blend

After working for 10 years in a hospital, Leena van Raay decided she wanted to actively promote health rather than cure sickness. Wanting to promote healthy eating and the joy of cycling to the masses, she quit her full-time job as a medical researcher and started events company Bike n’ Blend. She has been so busy she has hardly had the time to look back! The post 288 – Get On Your Bike & Do Something You Love, With Leena van Raay of Bike ‘n Blend appeared first on Small Business Big Marketing.S

Dec 9, 2015 • 31:53

287 – How To Go From Bankruptcy To A Dream Business With Phil Leahy

You’ve got two choices when you go bankrupt. You either give up … or you get up, dust yourself off and create a business and a life you love. Have a guess what today’s guest did? Plus in today’s episode we find time for a quick check-in, I share a motivational quote about living the life you deserve, and I share some feedback from two motivated business owners who have successfully taken some swift marketing action. Yep, you guessed it … another massive episode of Australia’s best marketing podc

Dec 7, 2015 • 47:15

286 – How To Build a Heatlhy Brand With Kate Johannson From KOJA Health

What do you do when you’re six months in to building a new business and things stop looking rosy? You celebrate all the positives, remind yourself of why you do what you do, then throw yourself to the sharks. Today’s guest is Kate Johansson, the founder of KOJA Health, a real food supplement business. She has a personal passion for health and wellness and is keen to get real food back on the shelves for Australian consumers. Join me as she explains how. The post 286 – How To Build a Heatlhy Bran

Nov 30, 2015 • 50:46

285 – Australian startup Grrrl gambled 95% of its marketing budget on a Holly Holm sponsorship

Start-up Grrrl gambled 95% of it's marketing budget on UFC's underdog Holly Holm (ranked 7 in the world) beating the world #1 Ronda Rousey in last week's Bantamweight World Title Fight. Well, the underdog won and this has tuned out to be an inspired sponsorship decision. Listen in as founder Kortney Olsen (a State Jiu Jitsu champion and Australian arm wrestling title holder) takes us through the deal and what it's done for her brand new business. The post 285 – Australian startup Grrrl gambled

Nov 27, 2015 • 32:38

284 – Foundr Magazine’s Nathan Chan takes us behind-the-scenes of his burgeoning online magazine empire

Foundr Magazine's Nathan Chan has hustled his way to a community of over one million peeps (yeah, one million), including almost 500,000 Instagram followers, and interviews with the likes of Tony Robbins, Ariana Huffington and Seth Godin (yeah, whatever ;0) Join me as we go behind-the-scenes of this burgeoning little online magazine empire. The post 284 – Foundr Magazine’s Nathan Chan takes us behind-the-scenes of his burgeoning online magazine empire appeared first on Small Business Big Marketi

Nov 24, 2015 • 1:00:50

283 – Product Demonstration Ideas (And Mighty Good Ones At That) With Jacklyn James Of Kiddies Food Kutter.

Within 30-seconds of meeting today’s guest she started slashing at her arm with a knife. Fortunately it was a safety knife - but I didn’t know that! Jacklyn James is the inventor of the child-safe cutting knife ... Kiddies Food Kutter. And she is a master (or should that be mistress) when it comes to demonstrating it in action. At farmers' markets and culinary events all over Victoria she woos passers by with a mix of extraordinary passion and genuine belief in her product. Yep, it's another bi

Nov 19, 2015 • 53:11

282 – Boobs. Yeah, Big Boobs. They’re Why This Business Exists.

“Our business is big boobs!” That’s the opening line from the interview pitch I received from today’s guest. Maxine Windram of Brava Woman. And yes, she got my attention. And yes, the interview contains Dad jokes. But it also is busting with marketing G O L D! See what I did there ;0) When Maxine and her mum (both full-busted women) launched Brava, a lingerie store for women D cup & up 9 years ago, they had never had a business, never worked in retail or even fitted a bra, but they knew fuller b

Nov 16, 2015 • 49:01

281 – Disruptive marketing ideas rock. And Ben Walker, a 26-year old CPA, is nailing some.

Hey, what kind of business do you reckon this is? It’s got a cafe that’s not open to everyone. The cafe’s got beer taps. It has weekly gatherings of up to 30 people. And you can’t be a client if you can’t use an iPad. No idea? It’s an accounting firm. And a very disruptive one at that! (I do love disruptive marketing ideas!) CPA Ben Walker opened the doors at Inspire CA three years ago, and from the very start he was determined not to make this any old accounting firm. He wanted it to stand out

Nov 13, 2015 • 42:37

280 – Australia’s largest party supply retailer shares his top 3 critical marketing success factors

It’s time to party people, ‘cause I’m speaking to the Chief Party Dude from The Party People ... who sell a party supply every 9-seconds. [Insert party blower SFX ;-] Today's guest is Dean Salakas, owner of the third generation family business and Australia's largest retailer of party supplies. In this fun and candid fireside chat, Dean shares: - The pros & cons of running a family business - What he learnt from being on Shark Tank - His top 3 critical marketing success factors Yep, another big

Nov 9, 2015 • 49:07

279 – The Pop-Up Store Trend: How to start one and why you should with Nikolina Saric

Hey, what’s got four walls and goes pop!? A pop-up store, of course. And I reckon maybe, just maybe, you should have one! The pop-up store trend is sweeping the retail landscape so join me as I speak to Melbourne's pop-up store queen, Nikolina Saric founder of the pop-up store business Build Brand. Let's go! The post 279 – The Pop-Up Store Trend: How to start one and why you should with Nikolina Saric appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/market

Nov 6, 2015 • 39:27

278 – How A Market Researcher Turned Boutique Beer Retailer Selling 1,100 Craft Beers with Richard Kelsey of Beer Cartel

How’s this. Two market researchers get the taste for beer. Craft beer. So, what did they do? They escape the cubicle and start a business from a self-storage facility. Soon enough they’ve opened up a bottle shop in an industrial estate selling 1,100 types of their favourite beers. Cheers, big ears! The post 278 – How A Market Researcher Turned Boutique Beer Retailer Selling 1,100 Craft Beers with Richard Kelsey of Beer Cartel appeared first on Small Business Big Marketing.Support the show: https

Nov 3, 2015 • 36:49

277 – How To Market A Bar On Twitter With Honey Bar’s Steve Vallas

Hey, I’ve found a business that’s using Twitter effectively. It’s a bar. In fact the owner says “It’s a foundational part of his marketing!” Crazy, huh? And the thing is, he’s not doing anything that special! Steve Vallas is an ex-lawyer and cab driver who a few years ago decided that world needed another bar. So he left the law and went and started Honey Bar ... a very cool, inner-city bar in South Melbourne. And he thanks Twitter for its success. The post 277 – How To Market A Bar On Twitter W

Oct 30, 2015 • 39:12

276 – Brian Hight was awarded the Queen’s Honours for his old-school content marketing strategy

Are you ready for some content marketing strategy genius? Well, how&rsquo;s this for an idea &hellip; Create some unique, quality content that your prospects will love. Then bypass the Internet, and instead, print it on paper and mail it to those who may one day buy from you. How old school is that! Well, it may be old school, but my guest today, Brian Hight of the Rural News Group, has been doing exactly that for the past forty years with his free farming newspapers in New

Oct 27, 2015 • 35:43

275 – How To Run An eBay Business With eBay Master Seller, Paul Nieuwenhuys of Hooked Online & Sinker

eBay's leading fishing tackle seller shares some marketing gems that have application across all types of business - online and offline. Listen in and you'll not only discover how to run an eBay business, but be reminded of some basic marketing fundamentals when it comes to sharing your products or services with the world. Paul Nieuwenhuys launched his eBay store - Hooked Online & Sinker - 5 years ago. Amazingly it was his first step in to eCommerce, and as of today he's sold close to $3,000

Oct 22, 2015 • 53:22

274 – FKN Gym Wear founder Ben London on how he built a million dollar brand from his bedroom

Hey, today&rsquo;s guest started his million dollar clothing business out of his bedroom. Yep, another one of those stories. Oh, and you know what he called it? FKN Gym Wear! Yeah FKN! I do love a naughty business name. And he&rsquo;s successfully using Snap Chat to get the word out. Five years ago, Ben London won a bet with himself and threw away his top-tier sales career within the fitness industry to single-highhandedly solve the 'fluoro gym wear epidemic'. Join me as he shares how he&rsquo;s

Oct 20, 2015 • 35:34

273 – How to build your profile through earned media coverage with Sam Elam of Media Manoeuvres

I reckon it’s time you built your profile. Yeah, you. The motivated business owner. I want to see you and your business get some earned media coverage. Are you keen? Excellent. Then let me show you how to build your profile. Join me as I chat with Sam Elam, founder of Media Manoeuvres, a business that is laser-focussed on getting their clients front page coverage, radio interviews, appearances on TV programs or features in influential blogs and podcasts ... yeah, podcast ;0) The post 273 – How t

Oct 16, 2015 • 45:07

272 – Success secrets of Australia’s #1 Real Estate Agent, James Tostevin

James Tostevin has been ranked Australia’s #1 real estate agent (two years in a row) - that's no mean feat. Fortunately he’s willing to share his real estate success secrets on Australia’s #1 marketing show. Plus I share some inspiring feedback from a listener who's in the process of escaping the cubicle, I have some news on Flying Solo's Small Business Awards and I have a motivational marketing quote from Henry Ford. Yep, another big show ... Let's go! The post 272 – Success secrets of Australi

Oct 12, 2015 • 41:14

271 – Presentation skills tips for growing your business with Timbo & Griffo

Presenting from stage, on video, or in an interview situation is a marketing strategy too many business owners ignore. And as a result, leave plenty of money on the table. Join Andrew Griffiths, Australia's leading small business author and myself as we talk about exactly how to do it. The post 271 – Presentation skills tips for growing your business with Timbo & Griffo appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/lis

Oct 9, 2015 • 47:23

270 – A masterclass in remarkable marketing with Arthur Greeno of Chick-Fil-A

Throwing cows from helicopters, setting Guinness World Records, marriage proposals to customers and police calls to turn off the bubble machines - this is just some of the remarkable marketing that today’s guest undertakes. Oh, BTW, the cows were stuffed ;0) Plus I give a broke listener some ideas on how to raise money for her product idea and share a motivational marketing quote that will get you through when Plan A doesn't quite do what you'd hoped! Let's do this! The post 270 – A masterclass

Oct 7, 2015 • 38:37

269 – Marketing tips from a $7M business doubling year on year with Nathan Huppatz of Costumes.com.au

Ready for some online retailing tips that apply to any business - online or offline? Nathan Huppatz started Costumes.com.au in 2010 and it's now a $7M business that's doubling each year. Listen in as he shares how he's done it. The post 269 – Marketing tips from a $7M business doubling year on year with Nathan Huppatz of Costumes.com.au appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Oct 2, 2015 • 39:17

268 – Personal insights from my recent Philippines outsourcing tour

Well, I'm back from my Philippines outsourcing tour, and it's time to share what I learnt. Joined by five motivated business owners (and fellow SBBMers - you know who you are ;0) it was an absolute eye-opener and mind expander as we visited a variety of outsourcing options and got to understand the various business models available to us. Yep, it's another big show. Let's do it! The post 268 – Personal insights from my recent Philippines outsourcing tour appeared first on Small Business Big Mark

Oct 1, 2015 • 30:04

267 – How to pitch your business with Pitch Anything’s Oren Klaff

Do you struggle nailing your business pitch? Plenty do. Well, that’s all about to change as today’s guest, Oren Klaff of Pitch Anything, takes us through a very simple pitching process. Afterall, life’s a pitch! The post 267 – How to pitch your business with Pitch Anything’s Oren Klaff appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Sep 28, 2015 • 42:42

266 – How to harness the marketing power of review sites with Yelp’s Nicholas Lembo

Why does harnessing the power of review sites in your marketing strategy makes good sense? Because us humans love the opinions of others when making a purchase decision. In fact, the majority of customers (some say up to 81%) read online reviews before making a purchase decision. Or is that 72%? Hang on, I think it’s 81%. Whatever it is, it’s high. And if you’re not listing your business on review sites, then you just might be leaving money on the table. The post 266 – How to harness the marketi

Sep 22, 2015 • 40:52

265 – Pinchapoo is a cheeky charity founded on a very personal story.

Pinchapoo was borne from a simple, cheeky concept - ‘pinch' the shampoos and toiletries provided in your hotel room, and donate them to those who need them most. How cheeky is that?! Join me for a fireside chat with founder Kate Austin as she shares her personal journey to starting this cheeky little charity that has already donated over 400,000 products to the incredible organisations we work who distribute them directly to those in need. The post 265 – Pinchapoo is a cheeky charity founded on

Sep 18, 2015 • 40:09

264 – How to use storytelling to create a strong brand with Dave Munson of Saddleback Leather

Dave Munson is a great story-teller. Oh, and he happens to own a small business - Saddleback Leather. They make and sell leather bags that Indiana Jones would be happy to carry. Integrating his amazing story-telling skills in to his website copy, marketing video scripts, and even his voice-mail, Dave has managed to create a highly engaging and emotional brand in an industry that isn't known for its charm. Join me around the campfire as Dave let's us know how he does it. The post 264 – How to use

Sep 15, 2015 • 40:40

263 – How to create a customer experience with Aleenta Barre’s Kylie Roberts

Knowing how to create a customer experience that is remembered, talked about and shared is simply great marketing, and a great way to differentiate your business in any crowded market place. Kylie Roberts, co-founder of Aleenta Barre is nailing it. In fact, she has created a step-by-step process that is consistent throughout each of the four barre studios she's opened in the past 18-months. It involves simple things like eye contact, greeting clients at the front door, and burning candles. Yep,

Sep 11, 2015 • 43:01

262 – Rand Fishkin on SEO Tips For Small Business

Rand Fishkin is ranked in the top 3 SEO experts in the world. That's no mean feat given the amount of people trumpeting themselves as SEO experts. As the founder of MOZ, Rand has spent his business life helping businesses of all sizes rank well on Google. In this very candid interview, he explains in very simple terms, what a small business with a website needs to do to drastically improve their search engine rankings. Enjoy! The post 262 – Rand Fishkin on SEO Tips For Small Business appeared fi

Sep 7, 2015 • 1:03:35

261 – This Chiropractor’s video marketing strategy generated 5 million views in 2-months. And that’s not all.

Imagine a marketing strategy that generated 200+ email enquiries per day. Has people travelling from across the world to use your services. And that's created a three month waiting list for new clients. Well, that exactly what's happened to Melbourne Chiropractor, Dr. Ian Rossborough of Chiropractic Excellence, since he's started filming the work he's doing on his patients. Watch the video in the shownotes ... it's mind blowing! Then take a listen to my chat with him as he reveals how they're cr

Sep 4, 2015 • 29:59

260 – Four successful business women share their marketing & business tips

Michelle Bridges, Mia Freedman, Naomi Simson & Karen Jacobsen are just some of the amazing and successful business women who I've been lucky enough to interview over the past few years. And boy, have they shared some marketing gold. So, in today's episode of Australia's #1 marketing podcast, we take a trip down memory lane to revisit some highlights from these fireside chats. Enough talk. Let's do this! The post 260 – Four successful business women share their marketing & business tips appeared

Aug 31, 2015 • 33:12

259 – How to create a lifestyle business, with virtual lawyer Sarah Bartholomeusz

Ever wondered how to create a lifestyle business? You know, where you swing from a hammock, MacBook on your lap? Well, today’s guest isn’t quite there yet, but she has escaped the cubicle and is running a very cool virtual legal practice. Plus in today's episode I share five tips to help a listener identify their passion; and today's marketing quote is all about the power of just one customer. Plenty to cover, so let's get stuck, right in. The post 259 – How to create a lifestyle business, with

Aug 27, 2015 • 34:23

258 – How to market your business on a shoestring with Aydin Mirzaee

Ever feel constrained by having no dough to spend on marketing? Fear not … today’s guest was in that boat. I stress WAS. He got to the point of spending a million bucks a year on just one marketing channel. Then something very cool happened. Plus I share some amazing feedback from a recent guest who's been blown away by the response after appearing on my show; as well as a listener who's also been blown away by the fantastic experience she had using 99Designs to get a logo she loves. Yep. Anoth

Aug 25, 2015 • 44:06

257 – A crazy marketing stunt helped memory coach Tansel Ali build his business

Tansel Ali is the only person in the world to memorise two Yellow Pages directories in 24-days. Not surprisingly, he's also 3-times Australian Memory Champion, a celebrity memory coach, a bestselling author and sought after speaker. Plus I give a listener some advice on how to generate more referrals for her kitchen renovation business. Let's do this! The post 257 – A crazy marketing stunt helped memory coach Tansel Ali build his business appeared first on Small Business Big Marketing.Support t

Aug 21, 2015 • 34:39

256 – How to stay productive in business during a crisis

Knowing how to stay productive in business during a crisis can be tough. Join Griffo and I in this episode of ‘Funny Business’ (poorly named, I’d have to say!) where we talk about how to cope when business is anything but funny. I also tackle a question from a listener about my social media links, I share an amazing result a marketing coaching client of mine has achieved by placing a greater focus his marketing, I give you an update on what's happening with all things outsourcing and there's an

Aug 17, 2015 • 39:41

255 – Killer Tips For Outsourcing To The Philippines

Tired business owner? Then grab a cuppa and listen in for the next 30-minutes. David Warne is on a mission to show over-worked business owners how to take back control of their life, whilst be ing more productive and profitable. Join us for part 2 of this two-part interview in which we bust the limiting beliefs many business owners have around outsourcing to The Philippines; provide you with some killer tips to ensure your outsourcing journey is a profitable one and talk about David's Rocking Th

Aug 13, 2015 • 31:43

254 – How to increase turn over by 21%, reduce wages by 90% … all in 12-months. Boom!

In less than 12-months, David Warne (owner of Sydney Tall Ships) has slashed his wages bill by 90% (and it was a decent sized wages bill), increased turn over by 21%, and is now living the la vita loca in The Philippines. Listen in with an open mind and discover how you can do exactly what David's done. The post 254 – How to increase turn over by 21%, reduce wages by 90% … all in 12-months. Boom! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpo

Aug 10, 2015 • 49:39

253 – Banning kids had some unexpected consequences for this restaurant owner.

The chef owner of a restaurant in FNQ has banned children under 7 following an altercation involving a family with a young child who was screaming. The consequences of Liam's decision have been amazing ... and all-in-all very positive. The story has gone viral, he's been covered by media outlets across Australia, and bookings have increased by multiples. Join me for a fireside chat with Liam, plus I seek my two sons' opinion on this controversial topic. The post 253 – Banning kids had some unexp

Aug 7, 2015 • 31:42

252 – For $994 Million You Can Buy A Texas Ranch The Size Of A Small Nation – Join me for a fireside chat with the selling agent!

Immediately when I read about this property for sale I needed to speak with the agent responsible for the sale. How did he get the listing and how is he going to market a property worth close to one billion Australian dollars?! All is about to be revealed. The post 252 – For $994 Million You Can Buy A Texas Ranch The Size Of A Small Nation – Join me for a fireside chat with the selling agent! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcas

Aug 3, 2015 • 43:15

251 – How to cleverly market a retail jewellery store with Xennox Diamonds Karl Schwantes

When asked “So what do you do?”, today’s guest responds “I make the ladies happy!” Karl Schwantes is the founder of Brisbane jewellery store Xennox Diamonds, and author of the book Rock Her World, a tome every bloke should buy and adhere to - if he wants to make his lady happy, of course ;0) Karl’s also the winner of last year’s KPI Pitchfest, a competition in which business owners compete to deliver the most compelling pitch for their business. No mean feat. Plus I have our regular check-in, sh

Jul 30, 2015 • 39:42

250 – Long live the marketing crazies

What do a condom marketer, an ex Aussie Rules football legend, the vice-captain of the Australian Soduko team and an engineer turned YouTube star with ADHD have in common? They’re all very clever marketers building solid businesses, and they’ve been past guests on this show. With 250 episodes now under my belt, I thought it time that we start to revisit some of those episodes and pull out some of the learnings that you may have forgotten or are yet to hear. So, that’s exactly what I’ve done. En

Jul 27, 2015 • 37:02

249 – The Happy Family Lawyer is challenging the conventions of the stuffy legal fraternity and crushing it. A Masterclass in how to build a personal brand.

Building a strong personal brand has had far-reaching benefits for Clarissa Rayward, AKA The Happy Family Lawyer. Whilst she’s the first to admit that her approach to marketing is highly unconventional, it’s also enabled her to build a highly engaged community, find her voice and build a strong legal practice many lawyers only ever dream of. Plus, there’s my usual check-in on what’s been happening this week, and I’m proud to announce a brand spanking new sponsor in Key Person Of Influence – whic

Jul 24, 2015 • 47:07

248 – From idea to a global business in 2.5 years … Flip Out’s Brent Grundy explains how he did it.

An even better title for today's episode is 'How to get shi* done'. Today’s guest, Brent Grundy of global trampoline playground franchise Flip Out, turned an idea in to a $40M business in just 2.5 years, employing 800 staff across 13 countries in 34 locations. Oh, and just before that … he was near broke. Listen is an he explains how to move mountains. Plus I share some emails from other listeners (just like you) who have rolled up their sleeves and are getting their marketing sorted. Big time!

Jul 20, 2015 • 44:48

247 – Turning personal tragedy in to a passion business with John Maher of Carmen’s Road Safety

A slightly different episode today. I have a fireside chat with John Maher, of Carmen's Road Safety, who's turned his family's personal tragedy in to a thriving little business that's making a very big difference. Plus I respond to a young listener who's trying to break in to the world of marketing, I have a whinge about my lack of comments in the shownotes, and I (ever so slightly alter) a marketing quote from Guy Kawasaki ;0) Yep, it’s another big episode to add to The Small Business Big Marke

Jul 13, 2015 • 37:42

246 – How to create a point of difference in a crowded market place with Optometrist turned entrepreneur Dr. Robert Zoellner

Are you hanging out for that time when you’re making so much money that you can start investing in businesses you’re passionate about? Well, that’s exactly where today’s guest is at - he’s a very successful Optometrist trapped in an entrepreneur's body! Listen in as he explains how marketing played a huge role in his success from the very start. Plus I launch my Marketing Coaching Service, I share an interesting comment an interviewer asked me on radio last week, along with a marketing quote fro

Jul 6, 2015 • 42:40

245 – How generous businesses are winning more customers

Generous businesses win. Period. Now whilst greed may have been good way back in the heady 1980's (geez I loved the 80s!), these days it's businesses that give, that are generous, that are building a tribe of loyal, long time customers. And as a result, they're booming. So in today's episode of Australia's favourite marketing podcast, Andrew Griffiths and I get together for another instalment of Funny Business, in which we take a deep dive in to how generous businesses are rewriting the rules of

Jun 29, 2015 • 34:49

244 – How can I get millions of views on YouTube? Great question. Listen in as someone who’s done it explains how.

25 million views on one beautifully simple YouTube video ... yet, for today’s guest, sales just aren’t what they should be. Mmmmmm, what’s goin’ on?! Plus I take you behind the scenes of my show's new sound bed, and share an inspiring marketing quote on the importance of being different by Coco Channel. Let's go! The post 244 – How can I get millions of views on YouTube? Great question. Listen in as someone who’s done it explains how. appeared first on Small Business Big Marketing.Support the s

Jun 22, 2015 • 29:36

243 – A retail marketing case study in which David gives Goliath a real going over!

We’ve all had to compete against businesses much larger than us, right? And sometimes it ends in tears. Well, not for today’s guest - Karen Justice, founder of Just For Pets. It started in tears, but now she’s taking on the big boys ... and winning, thanks to some very smart marketing. So strap in for a bit of David versus Goliath. The post 243 – A retail marketing case study in which David gives Goliath a real going over! appeared first on Small Business Big Marketing.Support the show: https://

Jun 15, 2015 • 37:19

242 – University dropout now doing a million bucks a month with health brand Amazonia, and things are just warming up

Another bloody health food brand! Well, not really. This one's doing a million bucks a month in sales, and was founded by a university drop out who's doing some very cool stuff to stand out in an ultra crowded market place. Plus I share some very helpful feedback from a couple of listeners, and a marketing quote that'll shock you in to action! Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives. The post 242 – University dropout now doing a million bucks a mo

Jun 10, 2015 • 37:56

241 – This physio gets a grip by turning to socks. Yeah, socks!

Ever think, "Geez, I wish I'd thought of that!"? Well, today's guest thought of it. Acted on it. And is now making money from it. "It" being Gripsox. Yeah ... socks with grip! In 2005 physiotherapist Luke Goodwin launched GripSox; which are now sold globally. Listen in as Luke shares how he got them to market, and how Gripsox success is now demanding that he stops being a physio and focus 100% on making the world that much grippier (is that a word?!). I also share a great Twitter case study, whe

Jun 6, 2015 • 30:05

240 – Hotel Quickly is a disruptive app that’s challenging a market that has become way too complacent

I don’t know about you, but I download a lot of apps. I get excited at the time, but then forget to use them. Today’s guest, Christian Mischler of Hotel Quickly has created a very disruptive app in an industry that is ripe for some good old-fashioned disruption. Hotel Quickly assists you in getting a last minute hotel booking – in fact, you can only get a room on it for the coming 48-hours. Now that’s disruptive! The post 240 – Hotel Quickly is a disruptive app that’s challenging a market that h

May 26, 2015 • 32:35

239 – A Live TV Appearance I Did Recently (11-minutes of my 15-minutes of fame!)

I used 11-minutes of my 15-minutes of fame recently when appearing on Sky Channel's Business Success program. And I absolutely loved it. It was not only good to be on the other side of the microphone, but I must say live TV was as fun and exciting as I had hoped it would be. Enjoy! The post 239 – A Live TV Appearance I Did Recently (11-minutes of my 15-minutes of fame!) appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/lis

May 19, 2015 • 17:26

238 – How a little black dress lead this fellow to a very big idea.

Picture this. You’re out at the clothes line hanging your wife’s little black dress, when suddenly you’re struck by an idea. No, not to put her dress on, but to add a hook to the peg. The next thing you know you’ve invented the Heg, and you’re producing 53,000,000 of them in your first full year. Yep, it's another big show. Let's get stuck right into Australia’s #1 marketing podcast. The post 238 – How a little black dress lead this fellow to a very big idea. appeared first on Small Business Big

May 11, 2015 • 32:11

237 – YouTube ads generate this soloprenuer 9x more income than selling his actual product

Cubicle escapee (well, more airplane escapee) Jason Stephenson of Relax Me Online left his full time job at Virgin Airlines to produce and sell his own guided meditations on eBay. Success started to show itself (albeit with a few bumps along the way) and the next thing you know he's making almost ten times as much giving away his meditations on YouTube! Cubicle escapee (well, more airplane escapee) Jason Stephenson of Relax Me Online left his full time job at Virgin Airlines to produce and sell

May 4, 2015 • 35:06

236 – The simplest, most effective referral marketing idea I’ve heard, with Steve Sims of LA-based concierge business, Bluefish

Steve Sims of LA-based concierge business, Bluefish, has a wonderfully unconventional approach to his marketing. You'd think that a bloke who organises outrageously expensive fantasies and adventures for his 4,000 well-healed clients would spend a fortune promoting his business. Anything but! Listen is as Steve explains an unbelievably simple referral marketing idea, another one that guarantees an almost 100% open rate, and another one that ensures you get past the dobermans to the decision-make

Apr 28, 2015 • 41:36

235 – How to be the #1 seller on Etsy amongst 1.5 million stores

Alicia Shaffer is the biggest seller on eCommerce store Etsy. And that's no mean feat given there's 1.5 million stores on Etsy! However, the success she's currently enjoying with Three Bird Nest didn't come easily - like all successful business owners she's tasted failure, but chosen to rise from the ashes. This is a marketing masterclass! The post 235 – How to be the #1 seller on Etsy amongst 1.5 million stores appeared first on Small Business Big Marketing.Support the show: https://www.patreon

Apr 21, 2015 • 56:25

234 – Olympian Steven Bradbury on never giving up

Speed skater Steven Bradbury created history in Salt Lake City when he became the first Australian to win a Winter Olympic Gold Medal. Off the back of that, Steve has created a fantastic small business. His remarkable and unlikely victory was achieved after a spectacular final-lap spill took out his four rivals. Bradbury threw his arms up in disbelief and smiled as he crossed the finish line. Plus I take you behind-the-scenes of my most successful Facebook post ever. Let's go! The post 234 – Oly

Apr 14, 2015 • 51:32

233 – How to start a cool little business and clean up, with Joe Drew of myBins.

"Hey Mum, I'm gunna become a garbo!" That's the start of a phone call today's guest, Joe Drew of myBins, had to make when he decided to escape the corporate cubicle with his best mate Amos. History now has it that these two young blokes are now cleaning up (#DadJoke) around Sydney's Northern Beaches. They've got plenty of work, have extended their service offering and are even looking to franchise. This is a wonderful of two young blokes having a crack, and making some very smart business and ma

Apr 6, 2015 • 46:53

232 – How to perform at your best with former AFL high performance coach, Mark McKeon

Former High Performance Coach at Collingwood Football Club, Mark McKeon, knows a thing or two about performing at your peak. So much so that he's written the book on it. Titled 'Get In The Go Zone', it's all about maximising the productive hours you have in each day to get the important things done without distraction or excuse. And who doesn't want a bit of that! The post 232 – How to perform at your best with former AFL high performance coach, Mark McKeon appeared first on Small Business Big M

Mar 31, 2015 • 41:10

231 – How to play a bigger game with Rowdy McLean

Rowdy McLean avoided becoming a potato farmer and decided to play a bigger game. As a young bloke he worked for Telstra (Australia's biggest telco) and then resigned at 24 to go in to direct competition to them. And it paid off big time. Ten years later he sold his business for squillions, and now is one of the world's leading motivational speakers on how to play a bigger game. Plus I share some key learnings from my recent attendance at Content Marketing World in Sydney. Let's go! The post 231

Mar 23, 2015 • 52:23

230 – Celebrity Apprentice judge, Jeffrey Hayzlett explains why there’s never been a better time to market your business.

Celebrity Apprentice judge, Jeffrey Hayzlett was introduced to me by past guest Kirsty Spraggon. "You MUST meet this guy", were her explicit directions. And she was right . Jeffrey is a straight talking cowboy turned top level executive (ex CMO for Kodak) responsible for a $17 BILLION marketing budget, judge on TV show Celebrity Apprentice alongside Donald Trump, as well as host of his own podcast (gotta love that!) called All Business. Plus I share some insights about how to generate more busin

Mar 16, 2015 • 50:33

229 – Jeff Bullas demystifies social media marketing for small business. And boy, do we cover some ground!

Jeff Bullas may well be Australia's leading expert on how businesses can embrace social media marketing. No longer do you, the motivated small business owner, need to view the likes of Twitter, Facebook and LinkedIN as evil, bright shiny objects that distract us from getting on with business. Social media marketing can be effective. Can generate leads. Can help you build a tribe. In my fireside chat with Jeff, you'll discover exactly how this impossibility is actually possible. Plus I share an e

Mar 10, 2015 • 1:00:38

228 – Shark Tank Australia success, Travis Osborne, takes us behind-the-scenes of his epic pitch. What happened afterwards will surprise you.

Imagine pitching your business idea to five hungry sharks, who are either going to rip it apart or throw a whole lot of money your way. Join me and Shark Tank Australia success story, Travis Osborne of Mobile Tyre Shop as we go behind-the-scenes of this compelling TV show. Plus I share a fail proof way to pitch your business, when anybody asks you that tricky question "So, what do you do?" Yep, it's another big show. Let's get stuck right into episode 228 of Australia’s #1 marketing show. Go! Th

Mar 1, 2015 • 42:40

227 – How to earn a million dollars by 30, then become a globally successful speaker, along the way reveal your darkest secret on a TEDx stage and launch a hugely popular online TV show. Kirsty Spraggon has done just that!

At the ripe old age of 27, my guest Kirsty Spraggon earned a lazy $1,000,000 in real estate commissions in the sleepy hollow of Perth, Western Australia. In fact, she was ranked in the top 1% of RE/Max agents globally. 121,000 of them. No mean feat! Now, at the wise old age of 32, she hosts a popular YouTube channel called KirstyTV, is a world renowned motivational speaker, recently revealed her deepest, darkest secret on a TEDx stage in Malibu, and is on her way to becoming the next Oprah Winfr

Feb 24, 2015 • 58:03

226 – How to run your business with passion and purpose with Mr Passionate himself, Keith Abraham

Do you want to do what you love and love what you do? Would you love to live with passion and purpose? Well today I'm joined by Keith Abraham (AKA Mr Passionate), the world's leading authority on passionate performance and finding your why. He's the real deal! Plus I got seeded with some MuffNuts. Yep, MuffNuts. The donut that thinks it's a muffin! So I smashed a few down with two of my kids then we do a very serious, in-depth review ;0) Oh, and they come up with some ripper marketing ideas to e

Feb 16, 2015 • 1:00:56

225 – The secret to building customer loyalty is all about how you make them feel

No one is arguing that the way we do business is changing, but in reality, perhaps it’s the customers who are changing and we are simply trying to keep up. In this episode of Funny Business, Griffo and I pull apart a famous quote by Maya Angelou that really could and should become the mantra for business owners everywhere. Listen up! The post 225 – The secret to building customer loyalty is all about how you make them feel appeared first on Small Business Big Marketing.Support the show: https://

Feb 9, 2015 • 46:18

224 – Shiploads owner Ashley Wilson shares how he’s built a discount variety store empire through a clever discounting pricing strategy, and he’s only just begun!

Having a discounting pricing strategy is one thing. Making it work and turning it in to an unbelievably successful business is another. That's what today's guest, Ashley Wilson of Shiploads discount variety store in Tasmania has done. Listen in as we cover plenty of marketing ground including the consumer psychology behind discounting, the optimal discounting pricing strategy, how to build a quality brand that still screams cheap, the importance of a funny business name and so much more. Plus I

Feb 3, 2015 • 56:10

223 – How to get free publicity, with Telstra Young Business Woman of the Year, Tina Tower

Tina Tower of Begin Bright is the Telstra Young Business Woman of the Year 2014. And for very good reason. She's the founder of an amazing school readiness and primary school learning franchise, and is on her way to building an empire that's making a difference to the lives of very young Australians. Join me as Tina shares how she brought this idea to market through unbridled passion and some very clever marketing. In fact, her number one marketing strategy is to generate bucket-loads of free pu

Jan 26, 2015 • 56:51

222 – How to thrive when those around you aren’t with Darren Finkelstein AKA The Boat Guy

This guy's a fantastic small business marketer. So fantastic I had to invite him back for a third fireside chat! Darren Finkelstein (now AKA The Boat Guy) co-owns St.Kilda Boat Sales - a small boating business in Melbourne, Australia that's punching way above its marketing weight. To the point that the business has doubled in the past 3-years and the brand is stronger than ever. Listen in and discover how consistently publishing helpful marketing content to YouTube, how writing a book, how speak

Jan 21, 2015 • 1:07:25

221 – How to turn an idea in to a business with Mavericks Laces Luke Schoknecht

Mavericks Laces co-founder Luke Schoknecht shares exactly how to launch a product from scratch. Graphic designer by day, Luke and his business brand consultant partner decided they needed a product of their own which would allow them to walk their talk (excuse the pun!) ... so Mavericks Laces was born. Plus I share 10 business learnings from a recent speakers retreat I attended. It was absolutely amazing. Let's get stuck right into episode 219 of Australia’s #1 marketing show. Go! The post 221

Jan 14, 2015 • 57:27

220 – How to market a product no-one thinks they need with Bart Atherinos from Innie.

Marketing can be tough at the best of times. So imagine marketing a product that no-one thinks they need. And in fact, that they don't even know they have a need for. That's is the challenge faced by today's guest - Bart Atherinos from Innie - a clever little device to stop all those hipsters from tripping over their shoe laces. #FirstWorldProblem ;0) Plus in this episode I tackle a listener question about what books I'm reading. Let's get stuck right into episode 220 of Australia’s #1 marketin

Jan 8, 2015 • 43:55

219 – How to follow your passion with Steve Hui of ‘I Fly Flat’ – the world’s only points optimisation business

Do you love the idea of flying first class? Business class? Or as today's guest, Steve Hui (tweet him here) calls it flying flat? Who doesn't! Now known as the points whisperer, Steve is another cubicle escapee who's made the leap in to small business by following his passion. What a good idea! Established in 2012, iFLYflat is a Points Optimisation Consultancy, the only professional service of its type in the world. Plus I tackle a listener question about a steakhouse that's showing some disresp

Dec 30, 2014 • 51:34

218 – Who Gives A Crap. Not a question, but a toilet paper that’s saving the world. Listen in for some marketing nuggets ;)

Imagine selling toilet paper online using a subscription-based pricing model. Oh, and calling it Who Gives A Crap. Oh, and sitting on a toilet for 50-hours to raise $50,000 in crowd-funding donations resulting in some permanent muscle damage. Oh yeah, and helping save the world along the way. Big ask? Damn right, it is. But my guest today is absolutely up for the challenge. Let's do this! The post 218 – Who Gives A Crap. Not a question, but a toilet paper that’s saving the world. Listen in for s

Dec 23, 2014 • 56:25

217 – How to nail online retailing with the grandfather of online retail, Paul Greenberg

Whether you own a bricks and mortar retail business and wondering how to benefit from the massive growth in online retailing; or you have an online E-commerce store, and are wanting to take it to the next level, then you're going to love this episode. My guest today is Paul Greenberg (Tweet him here) and he is the grandfather of online retailing. Paul was the co-founder of DealsDirect, a pioneering online department store model that launched in 2004; and he is also Executive Chairman, founder an

Dec 16, 2014 • 1:01:00

216 – How to market a restaurant with ex YouTube star turned New York BBQ house owner Daniel Delaney

From YouTube star to New York barbecue-house owner. That's the story in a nutshell of today's guest, Daniel Delaney. Listen in if you're keen to discover smart restaurant marketing ideas ... or how creating helpful marketing on YouTube can open up some amazing opportunities. The post 216 – How to market a restaurant with ex YouTube star turned New York BBQ house owner Daniel Delaney appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnys

Dec 9, 2014 • 1:05:33

215 – Michelle Bridges talks personal branding, business success and why we should all JFDI!

Michelle Bridges is Australia's most influential personal trainer and a brand unto herself. She's the straight-talking coach on The Biggest Loser, the author of 12 best selling health & wellness books, she has her own clothing & equipment range called OneActive, and she's the creator of the hugely 12WBT - an online program that has stripped close to 1,300,000 kilograms of its participants. Join me as Michelle talks about how she didn't set out to build an empire, her secret to building her perso

Dec 2, 2014 • 43:43

214 – Come behind-the-scenes of 99Designs – the world’s largest design competition marketplace, with their driven CEO Patrick Llewellyn.

Join me behind-the-scenes of the original design competition company 99Designs with Australian CEO, Patrick Llewellyn. As of October 2014, 99designs has hosted more than 340,000 graphic design contests and paid out more than $85 million to its community of 905,000 designers around the world ... and it all started in a little office in the inner-Melbourne working-class suburb of Collingwood. You'll be amazed at where the idea came from. It's inspirational stuff. The post 214 – Come behind-the-sce

Nov 25, 2014 • 58:49

213 – A TEDx curator takes us behind-the-scenes of this worldwide phenomenon

For every business owner, upping engagement levels with consumers should be an absolute priority. If this is something that you need a bit of guidance with, this week’s guest, Jon Yeo, has some golden words for you. Jon is the curator of TEDxMelbourne, Melbourne’s local offshoot of TED.com, and his events received 2 million social media mentions in the past year. Join us as Jon takes us behind-the-scenes of this amazing global brand. The post 213 – A TEDx curator takes us behind-the-scenes of th

Nov 18, 2014 • 58:42

212 – A crowdfunding success story – like 6,816% over target success story with Trackr founder Christian Smith

How does an impoverished student come up with the capital that’s needed to create an innovative product and to market it to millions of people? For TrackR’s Christian Smith and his business partner, the solution was crowdfunding. When Christian set a modest goal of $20,000 on Indiegogo back in 2009, this goal was exceeded by well over 6,000%, raising nearly $1.4 million in capital. Found out how he did it in this week’s episode of Australia’s #1 marketing show ... The post 212 – A crowdfunding s

Nov 11, 2014 • 51:25

211 – How to market something nobody really wants. Like a funeral business!

Starting a funeral business comes with a number of different challenges. It’s a sector that is not very welcoming of newcomers, it provides a service that people only seek out in very specific circumstances, and it’s hard to make it sexy. But against all the odds, Carly Dalton and her husband have made a huge success of their funeral services business, GreenHaven Funerals, in just 18 months. The post 211 – How to market something nobody really wants. Like a funeral business! appeared first on Sm

Nov 3, 2014 • 47:07

210 – How to create magic moments that put a WOW on your customers’ faces with Ray Scicluna

Ray Scicluna couldn’t read or write until he was 31 years old, and yet he was the owner of a business turning over $90 million by the age of 27. How did he do it? Through a commitment to creating “magic moments” for every single customer. The Video Ezy owner made a point of exceeding every single customer’s expectations, whether by treating loyal customers to dinner vouchers or by transforming the idea of “overdue fees” into something positive. Press PLAY on Episode 210 for more marketing GOLD!

Oct 28, 2014 • 56:17

209 – How to get more stuff done. AKA productivity tips for your business. Go!

"I love the marketing ideas you've shared, Timbo, but of the 250 people in this room, how many do you think will action them?" I got asked this great question at the end of a keynote I gave recently. You'll need to listen in to hear my answer, but what I can tell you (and you probably already know) is this... there is no shortage of marketing ideas in this world, but the magic is in the implementation of them. And that's where many (most?) business owners fall down. They hear a great idea, take

Oct 21, 2014 • 52:58

208 – How to use humour to grow your business. How funny’s that?!

When was the last time that you had a full on belly laugh? And how long ago did you laugh like that in the workplace? You might think that humour and small business are totally incompatible and that to get ahead in the business world you need to have your game-face on at all times. Troy and Zara Swindells-Grose from Humour Australia beg to differ, and they make a very strong case for the power of humour in business in this week’s episode of Australia’s #1 marketing show. The post 208 – How to us

Oct 13, 2014 • 1:03:19

207- Timbo tackles your most pressing marketing questions.

What do you do when your guest decides not to cancel at the last minute but at the very last second? You answer a whole lot of marketing questions that you, the motivated business owner, have been sending in over the past few months. From how to “get past the Doberman” and in front of senior management, through to getting cool thumbnail images on your YouTube videos to the secrets for creating a great business name. Let's do it! The post 207- Timbo tackles your most pressing marketing questions

Oct 7, 2014 • 45:03

206 – I go head-to-head with millionaire network marketer Paul McAneny of Isagenix.

If the very idea of multi-level marketing (also known as network marketing) sends you running for the hills, you might (I say might!) have a change of heart after listening to this episode with millionaire Paul McAneny, Australia’s second largest distributer of Isagenix products. Entering this interview, I was very open about my own views regarding network marketing, but (putting aside the business principles of network marketing) it's clear Paul and his wife, Suzanne, are making a great living

Sep 30, 2014 • 1:08:28

205 – How to create raving fans with Joshua Nicholls from Platinum Electricians

At the tender age of 22 years old, Josh Nicholls graduated from collage and decided that it was about time to become an electrician. Soon enough Platinum Electricians was born and he went from operating in his parent’s spare room to growing his business by 1,200% in just five years. How did he do it? Simply by placing focus and attention on every element of the customer experience. In fact, he created a 21-step process. And you can, too. The post 205 – How to create raving fans with Joshua Nicho

Sep 22, 2014 • 1:07:40

204 – How and why to make your brand beautiful, with creator of online accounting software, Saasu.

This week’s episode delivers hard proof that absolutely every business niche can deliver their product or service with passion. Marc Lehmann, a former investment banker, identified that the accountancy software in the marketplace was not designed with small business owners in mind. And so he went back to basics and created a list of the things that small business owners would really want from accounting software – leaving all the accountancy jargon at the door. Now, that same online accountancy

Sep 15, 2014 • 1:05:21

203 – How to become a travel blogger, and make a living whilst travelling the world. Oh yeah!

If you think that it’s impossible to travel around your country, the world even, while earning a great income, think again. Just three years ago, Caz Makepeace was stuck in the cubicle, and now she travels the world with her family, courtesy of her travel blog, Y Travel Blog. Find out how she does it in the latest episode of Australia’s #1 marketing show! The post 203 – How to become a travel blogger, and make a living whilst travelling the world. Oh yeah! appeared first on Small Business Big Ma

Sep 8, 2014 • 56:39

202 – How to get booked solid in three months.

This week, psychologist Lindsay Spencer-Matthews shares how he managed to influence decision makers and get past the Doberman to book out his practice, his strategies for maximising the use of his time, and how he has reduced his patient no-shows from 3.5 per day to 1.8 per week. AND we manage to fit in more than a couple of Dad jokes along the way. Let’s get started with Episode 202 of Australia’s #1 marketing show! The post 202 – How to get booked solid in three months. appeared first on Small

Sep 2, 2014 • 1:01:02

201- Get more done with less, freebies, how to avoid being unsuccessful … plus a bunch of marketing tips!

It's time for another episode of Funny Business with Australia's best selling marketing author, Andrew Griffiths aka Griffo, and me, Timbo Reid. This time round, we get really stuck into big marketing questions like how to create a virtual marketing team, and how to know when it's the right time to start your business. PLUS, I introduce our brand new sponsor, 99designs, and an unmissable offer from them. Let's get started! The post 201- Get more done with less, freebies, how to avoid being unsu

Aug 26, 2014 • 58:04

200 – It’s episode 200 of Australia’s #1 marketing podcast. And I’m joined by a very special guest. Very special!

It’s the Big 200th episode! If you’ve been listening this whole time, thank you, and if you’ve just joined us, welcome to our little community that revels in marketing GOLD. Along the way, I sure have learned a lot about marketing and small business myself, and I’ve had the opportunity to interview some of the most astoundingly talented marketers on the face of the planet. But this episode is extra special because I’m joined by the guy who started it all with me from Episode 1 - Luke “Lukey” Mou

Aug 20, 2014 • 1:01:53

199 – How to benefit from a business setback.

When you fail in business you have two choices. Get back on your horse, or give up. The good ones get right back on. My guest today, Chris Taylor of Actionable Books, has had the odd business failure. And each time he's been thankful for it and kept on riding. In fact, his latest business venture is a direct result of a business failing. To get back on his horse, Chris committed to reading 52 business books in 52 weeks, applying one lesson from each. Alas, Actionable Books was founded. And is no

Aug 12, 2014 • 55:54

198 – How to buy an under performing business (for $10k!) and turn it in to a multi-million dollar empire.

Martin Halphen was a man who was extremely unhappy in his job as a lawyer working for a suburban Melbourne firm. But instead of letting that incompatibility with his work destroy him, he decided to make a change and set up The Fruit Box, a fruit delivery business that delivers 700,000 pieces of fruit to offices around Australia each week, with a turnover of $40 million bucks! In this week's episode, I chat with Martin about his incredible business success, as well as customer psychology, brand e

Aug 6, 2014 • 54:01

197 – How creating helpful marketing can change your life, with Melissa Maker from Clean My Space

When Melissa Maker started her upscale cleaning service, Clean My Space, in 2006, little did she know that a few years down the line, she&rsquo;d be the leading purveyor of online content in the cleaning niche &ndash; and making a bucket load of cash from it to boot! A woman after my own heart, Melissa understands the incredible power that content (AKA helpful) marketing can have for businesses large and small. And if you&rsquo;re a sceptic, I really hope that by listening to this week&rsquo;s e

Jul 28, 2014 • 54:29

196 – How to save 90% on labour costs using outsourcing (AKA off-shoring) with Mini Mover’s Mike O’Hanagan.

A self confessed “entrepreneur with ADD”, Mike O'Hagan has mastered the art of locating business opportunities and then giving consumers exactly what they want. With his own moving business, Mini Movers, business tours in Manila, and a handful of other startups (including a business that sells deep sea diving equipment!), Mike spends his time lazing on a beach in the Philippines while he outsources a lot of the work elsewhere. This week, we talk outsourcing, sales ability, and the power of data

Jul 22, 2014 • 54:03

195 – Does sex sell? 350,000 Instagram followers of frank body scrub think so.

In this week’s episode, I ask the age old question – Does sex sell? And you will probably be unsurprised to know that the answer is a resounding YES – at least, if your brand is relevant to the occasional flash of flesh. And one brand that certainly is relevant is frank coffee scrub. I speak with Jess and Erica from frank, and they talk through their astounding growth to 350,000 Instagram followers, why a little bit of cheekiness never hurt anyone, how they commit to such a strong identity throu

Jul 16, 2014 • 45:50

194 – AFL legend Warwick Capper talks business. No, seriously!

Warwick Capper was a legend of the Aussie footie field in the 1980’s. And although Warwick is a massive character who might seem too wacky to have any kind of business head, you certainly can’t be stupid to keep your name on people’s lips for four decades. And I reckon that Warwick could actually teach us all a thing or two about having the confidence to push through and win in business, to seize opportunities as they come along, and to take action every day. Let’s get into Episode 194 with the

Jul 7, 2014 • 44:22

193 – A masterful lesson in how to successfully disrupt your industry with quantum physicist turned entrepreneur Dr. Elaine Saunders of Blamey Saunders hears.

It’s not every day that a successful quantum physicist decides to pack it all in and launch an online hearing aid business, but that’s exactly what Dr. Elaine Saunders did. Not only is Blamey Saunders hears the only custom fitted online hearing aid business out there – it has bucked a heap of business trends in the process. In my chat with Elaine, she shares a tonne of marketing GOLD from how to get television exposure from day one, through to the benefits of keeping chummy with a tight network

Jun 30, 2014 • 44:54

192 – TV star, David Reyne, shares his transition from the small screen to Real Estate.

Have you ever wondered what became of the television personalities that you loved from the decades gone by? Well, if they were anything like David Reyne, host of Getaway, The Morning Show, and actor on The Flying Doctors, they would have become entrepreneurial Real Estate experts. Now David works for successful real estate firm Aqua Real Estate, and shares his many learnings about his time in the business in this episode. If you have fear about changing your career path or you doubt your own ent

Jun 24, 2014 • 52:33

191 – Voice of Apple’s Siri, Karen Jacobsen, talks personal branding and how to overcome fear in business.

If somebody is the living embodiment of “Feel the fear and do it anyway” it's Karen Jacobsen. The voice of the world’s most famous text-to-speech recognition program, Apple's Siri and in-car navigation device TomTom, as well as the founder of her own personal development brand at The GPS Girl, you would never believe that Karen has had to overcome personal anxiety issues and significant debt to get to where she is today. Karen has certainly reached her destination and she shares exactly how in t

Jun 16, 2014 • 59:37

190 – A live Q&A full of small business marketing gold, from the Westpac Small Business Innovation Forum.

This extra special podcast episode is brought to you from the Westpac Business Innovation Forum, where I was not only joined by two of my favourite business owners but by a live audience! Podcast 190 sees the return of Miss Chu, the undisputed Queen of rice paper rolls, and Braaap’s Brad Smith, a fiercely motivated entrepreneur who has changed the landscape of Australian motorcycle manufacturing. In this episode, we tackle tough audience queries from how to inject a sense of fun into a legal pra

Jun 9, 2014 • 42:48

189 – Insights in to success with gazillionaire business owner, Jayco’s Gerry Ryan.

Gerry Ryan is not just a business owner. He is a bonafide *gazillionaire* who has successfully built the most successful caravan manufacturing company in Australia and New Zealand, Jayco - completely from scratch. On top of this, he has produced major theatre productions, launched a successful property development business, and even part owns a Melbourne Cup winning horse. Gerry shares his secrets to success in this latest episode... The post 189 – Insights in to success with gazillionaire busin

Jun 2, 2014 • 37:08

188 – This multi-million dollar business relies 100% on door to door sales, with BioSolar’s Leigh Storr.

At the age of 31, you’d be forgiven for thinking that Leigh Storr, the founder of a solar panel installation company, BioSolar, is just starting out in the world of entrepreneurship and small business. In fact, this week’s interviewee has been identifying lucrative business opportunities from the age of just 14. His latest venture, BioSolar, has one important difference - it uses 100% door-to-door sales and marketing. Leigh really demonstrates that your business doesn’t have to fit the typical

May 26, 2014 • 58:07

187 – How customising your offer can grow your business, with Rozibaby’s Tahir Baig

In my chat with Tahir Baig, co-founder of customisable prams retailer Rozibaby, he reveals how he overcame his risk-averse nature to become a successful start-up business founder, how customisation has allowed Rozibaby to own a playful and exciting point of difference, and just how important publicity (including a nail biting TV audition) has been for Rozibaby right from its launch. I also announce the winner of the Cactus Skincare competition and share some great news from inside the Small Bus

May 20, 2014 • 59:56

186 – Stand out by building a strong brand, with tuck shop owner Miss Chu.

Every business has a story, but how often does a business idea emerge from escaping a dictatorship and surviving a refugee camp? That’s exactly what happened when Nahji Chu launched her Vietnamese tuck shops back in 2008. But this week’s podcast is no pity party. In fact, my chat with Nahji perfectly showcases how she injected her fun spirit and passion for Vietnamese culture into misschu, creating a fast food business that breaks the mould. Listen up ... The post 186 – Stand out by building a s

May 13, 2014 • 46:56

185 – Proof that changing who you are can positively impact business growth.

Cactus Skincare's Ryan Clark wasn't tight with the in crowd at school. But things changed once he decided to assist his mum relaunch her fledgling skincare brand. He sought training in body language, speech therapy and socialite (yep socialite) psychology; started to attend all the right events and managed to seed some of the most beautiful women in Australia. That last bit sounds wrong, but it's exactly what he did! Listen up ... The post 185 – Proof that changing who you are can positively imp

May 7, 2014 • 50:41

184 – Celebrating business milestones, switching off, business isolation and a touch of nudity.

Australia's best-selling small business, Andrew Griffiths, joins me for another episode of Funny Business. This time we’re keeping it upbeat with the theme of celebration. Andrew shares his insights into the importance of celebrating business milestones, of being proud of everything you do in work, and of celebrating your customer relationships. Plus, we give you some tips on how to avoid becoming isolated in business, and how to switch off from work when your phone won’t stop buzzing. So, let’s

Apr 29, 2014 • 56:30

183 – How to work less and make more money with dentist Paddi Lund. This is the ‘Happy Business’ episode.

What if locking your door, taking down your business sign, and saying "goodbye" to half of your customers could radically change your business for the better? My guest today, dentist Paddi Lund, did just that. He shares how he used exclusivity, lateral thinking, and the power of what some call "repulsion marketing" to design a lifestyle where he was making more money than most of his colleagues while only working two days per week. The post 183 – How to work less and make more money with dentist

Apr 23, 2014 • 56:35

182 – How to Market a Start-Up with Ex-Google Manager, Troy Westley

Ever wondered what someone does when they leave Google? And why would you leave Google in the first place?! Troy Westley answers both those questions and a whole lot more in this episode of the Small Business Big Marketing show. Troy's the founder of CareMonkey, an award-winning app that helps schools and other organisations keep track of health and emergency information. The post 182 – How to Market a Start-Up with Ex-Google Manager, Troy Westley appeared first on Small Business Big Marketing.S

Apr 16, 2014 • 55:03

181 – How to Market to Women with Amanda Stevens.

Are you making any of these mistakes when marketing to women? Women make up 51% of our population, yet most businesses are doing it all wrong when it comes to marketing to them. See, what women really want is to feel heard - and understood (sound familiar). They're looking for meaningful long-term relationships with brands. NOT just a quick trade of goods or services. Today I'm joined by Amanda Stevens, who debunks the age old myth that "sex sells" and explains the one HUGE mistake that men make

Apr 9, 2014 • 43:56

180 – ‘First Kiss’ video : Behind-the-Scenes with the Creator of the World’s Most Viral Video.

The famous (or is it infamous?) "First Kiss" video has more than 69 million YouTube views at the time of recording. In this episode I speak with the video's creator, Melissa Coker of Wren Studios. Melissa reveals how she came up with the idea for First Kiss, the importance of using an emotional connection in your marketing, and how you can use creative ideas and partnerships to make your content go viral. The post 180 – ‘First Kiss’ video : Behind-the-Scenes with the Creator of the World’s Most

Apr 1, 2014 • 50:50

179 – You don’t need a business coach, right?

Ben Fewtrell emailed me recently saying he'd "...be keen to talk about the bad taste in your mouth feeling people feel when Business Coaching is mentioned." Bring it on, I said! Ben sold his first successful business in his 20s and went on to become one of Australia’s top business coaches and CEO of award-winning ActionCoach Corporate Australia. In this episode, Ben shares his personal business story and gives some straight shooting marketing advice for small businesses PLUS listen in for a ni

Mar 25, 2014 • 56:03

How to overcome fear and create the business of your dreams, with cameleer Russell Osborne

What can you learn about business from a camel wrangler? Quite a lot, as it turns out! This episode is all about "big picture" business strategy, as I chat with English lecturer turned outback entrepreneur and cameleer, Russell Osborne. After a personal tragedy shook Russell's life to its core, he set out to achieve a massive goal that dominated his career as well as his personal life. How did he do it? What did he learn? Tune in to today's episode, as Russell takes us on a journey across outbac

Mar 18, 2014 • 46:02

Son buys Dad’s business. What happens next is amazing.

Is your business just earning you a wage? Do you feel like you're trapped in a "job", when you thought you'd be running the business of your dreams? That was how Glenn Walton's Brisbane tree lopping business was until he took over from his dad. But Glenn made some smart marketing moves that grew his website traffic by 860% and saved $30,000 per year on marketing. Listen in to find out how he did it. The post Son buys Dad’s business. What happens next is amazing. appeared first on Small Business

Mar 11, 2014 • 48:17

Entrepreneur Dale Beaumont on how to take 3 months off each year!

How would you like to take 3 months off every year to travel the world with your family? That's exactly what Dale Beaumont does. Mind you, he works pretty bloody hard for the other 9 months of the year. Dale's been an entrepreneur since the ripe old age of 19. He's written 16 best-selling books and founded three separate million-dollar businesses. The post Entrepreneur Dale Beaumont on how to take 3 months off each year! appeared first on Small Business Big Marketing.Support the show: https://ww

Mar 4, 2014 • 1:04:18

Milan Direct founder, Dean Ramler, on how he’s created Australia’s largest online retailer.

Co-founder and CEO of one of Australia's largest online businesses, Dean Ramler from Milan Direct, reveals how his business manages to outsell giants like Ikea, Freedom, and Harvey Norman while not worrying about SEO and spending 95% of his marketing budget online. Plus I give a listener some tough marketing love. Listen in! The post Milan Direct founder, Dean Ramler, on how he’s created Australia’s largest online retailer. appeared first on Small Business Big Marketing.Support the show: https:

Feb 24, 2014 • 1:02:17

A $60M business in two-years thanks to a one word domain name.

Health.com.au is the first health insurance company to enter the Australian market in more than 36 years. I chat with this start-up's founder and CEO Andy Sheats about how his team built a $60M business in the space of two years. Andy reveals the importance of naming and branding for your business, hiring staff who can empathise with your customers, and how to cut through in a crowded market. Plus, I answer a listener question from a mindfulness therapist on how NOT to sound like a schmuck when

Feb 18, 2014 • 48:29

Funny Business #9: Pop Up Shops, Old School Marketing, and the State of Social Media

Timbo and AG are at it again! In this episode - the 9th instalment of Funny Business - marketing speaker Tim Reid and best-selling business author Andrew Griffiths discuss how old school marketing tactics still have a big place in small business, the current state of social media, and some great resources for growing your business. Plus, how pop up shops are changing retail, a great (non-pushy) way to start the sales conversation with your customers, and loads more marketing goodness! Listen up

Feb 10, 2014 • 58:12

Listen in on a private marketing consultation I had with a listener recently.

Ever wondered what happens in a high level, private, one on one marketing consultation? Here's your chance to be a fly on the wall as I conduct a one-on-one session with Skye, a small business founder from Bulawayo, Zimbabwe who needs some help putting her ideas into action. Listen in on a private consulting session with Skye as she talks about her challenges, and hear me provide advice to Skye on her questions about brand visibility, how to create a lasting brand, and how to connect with client

Feb 4, 2014 • 55:09

How to dominate your industry in 5-Steps without spending a fortune, with Tracy Angwin.

Wondering how to elevate yourself above the masses in your industry and stand out as THE go-to person for big brands, the media, and (of course) hordes of keen customers? Well, this week's guest, Tracy Angwin, has done just that. And in one of the most boring (as she admits) industries going around - Payroll! (I'm falling asleep just typing that word...). PLUS I answer a listener question about podcasting and where to post their episodes AND share an exciting Forum development that just made Mem

Jan 28, 2014 • 1:02:02

This guy built a retail empire, got incredibly sick then chased down his passion.

Tony Gattari lead an inspired team to take Harvey Norman Computer Computer Superstores from a $9 million minnow to a $570 million empire. Burnt out, he then considered joining the ministry, he coughed blood daily for 3-years and was told he wouldn't live past 50. At that point he decided to forget about money and live his passion. PLUS in this episode of Australia's #1 marketing podcast, I respond to a listener who's successfully implemented some of this show's email marketing and website design

Jan 21, 2014 • 1:00:10

A video marketing strategy with massive SEO implications.

Today's guest is a council worker. But no ordinary council worker. Uh-uh. Johnathan Reichwald from Frankston in Victoria cleverly used the power of YouTube and some crowd sourced content to knock all the bad stuff about his suburb off page one of Google and replace it with good news stories. I also help a listener take maximum advantage of a guest post blogging opportunity and share some feedback from a listener who's taking some serious marketing action as a result of this show. Love it! The po

Jan 14, 2014 • 59:42

168 – YouTube helped this guy create the world’s leading drum teaching business – online and offline!

Today's guest is Mike Johnston of Mike's Lessons. Mike founded the website MikesLessons.com, which is an online drumming community run by himself and his wife Amber. The website offers live online drum lessons for beginner, intermediate and advanced players, taught by Mike and individual downloadable lessons all filmed in his home. After the site gained success, Mike expanded the business to the Mikes Lessons facility in Folsom, California and began to offer international week-long drum camps. T

Jan 7, 2014 • 1:22:37

How & why to use a virtual assistant.

Tired, stressed, overwhelmed? Have you considered getting some help? This week I chat with Chris Ducker, from Virtual Staff Finder, about how you can lighten your load using Virtual Assistant services. Plus I answer a listener question that is right on topic, and a dedicated listener offers up some advice on the best microphones to use on the road. The post How & why to use a virtual assistant. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodc

Dec 26, 2013 • 1:03:23

How to get customers to tattoo your logo on their body!

Canadian gym owner Nicole Neuert from Kix 4 Chix has 45 clients tattooed with her logo! Listen in and find out how she did and why they do it. Plus I get feedback from a bored listener who offers me a deal and a mighty good idea; and I offer some branding advice to a musical debt collector. The post How to get customers to tattoo your logo on their body! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for priva

Dec 16, 2013 • 43:05

How clever marketing (and a fun name) helped Dr. Snip undertake 20,000+ vasectomies!

Dr Nick Demediuk, AKA Dr Snip has performed over 20,000 vasectomies in Australia. In this entertaining episode with Dr Nick, he shares how he uses clever marketing to attract patients and get noticed in the community; how humour helps to overcome fear; and why helping take away 'the fear' helps his business grow. PLUS I share my top 9 considerations for naming a business. Listen up ... The post How clever marketing (and a fun name) helped Dr. Snip undertake 20,000+ vasectomies! appeared first on

Dec 9, 2013 • 46:44

Funny Business #8 : What is a tribe and why you should build one. Plus plenty more marketing G O L D !

It's funny business time again and a chance for Andrew Griffiths (Australia’s top small business author) to get together with me, Tim Reid (Australia's top marketing podcaster). In this episode of Funny Business we get into a heavy discussion about tribes and how to grow a healthy one; what to do with feedback; tactic for getting through the gate keeper; a ninja tip for smashing your 'to do' list; and some enlightening listener comments. So much to cover ... so little time! The post Funny Busine

Dec 2, 2013 • 45:08

This Brooklyn martial arts school is nailing old school marketing. Big time!

Online marketing hasn't put an end to old school marketing. It never has and it never will. They compliment each other beautifully. You just need to know how to devise and implement a marketing strategy for your small business that makes best use of both. Today's guest, Carmen Sognonvi of Urban Martial Arts in Brooklyn, is having huge success in this regard. As a result, she's got a thriving family business, growing a strong list and punching way above her marketing weight! PLUS I help a listen

Nov 25, 2013 • 1:13:26

A story about business recovery after a disaster.

In 2009 Dave Stirling lost five businesses in Victoria's Black Saturday bush fires. Then, after rebuilding, his son was critically injured in a boating accident and was in a coma for months. Dave talks about how he and his wife got back up and running with a new business - Tower Motel in Marysville, a lovely, quite hotel in Melbourne's gorgeous countryside, and why it was important to them they go back into business. PLUS I tackle a couple of listener questions about podcasting and share some f

Nov 20, 2013 • 50:30

How to turn a passion into a business.

Bali-based Sam Stevenson of Pared Handmade Eyewear talks about how she turned her passion into a successful business. In just one year Sam’s unique product and drive has thrown her into a flooded market where she has been able to create a quality, designer brand of sunglasses that she hopes celebrities and fashion icons will be wearing all over the world. PLUS I announce details of my upcoming Content marketing webinar, I answer a listener question around the importance of marketing strategy an

Nov 12, 2013 • 49:55

How to create another revenue stream in your business.

Would you like to know how to create another revenue stream in your business? The Internet may well be your answer. Listen in as martial arts champ Daniel Faggella shares how he closed his Rhode Island gym and in favour of creating online tutorials; the income from which surpassed that of his brick and mortar business in just 15-months! The post How to create another revenue stream in your business. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketin

Nov 5, 2013 • 49:22

How to use cold calling to make money.

Cold calling freaks many small business owners. But done right, it's a great marketing strategy to get generate more enquiry and sales. This week I talk with Jenny Cartwright, cold calling & telesales expert from Telesales Training and we come up with answers to your most pressing cold calling questions to help you get it right. Are you ready to discover how to use cold calling to grow your business?! The post How to use cold calling to make money. appeared first on Small Business Big Marketing.

Oct 30, 2013 • 1:04:59

A brave PR stunt involving a real estate agent, the Czech Republic’s President and his castle.

What would you do if you were a real estate agent and the government revoked your trademark? Sell the President's castle, of course! At least, that's what today's guest tried to do in what's shaping up to be a very brave PR stunt. Plus I share some tips on how to be engaging when using social media. Enjoy this episode of Australia's favourite marketing show. The post A brave PR stunt involving a real estate agent, the Czech Republic’s President and his castle. appeared first on Small Business Bi

Oct 22, 2013 • 38:04

Mr. Inspirational has his granny to thank for his success! Join me for my most inspiring fireside chat yet.

From how to break through business blockages, to the power of systems, to what to do when the chips are down (really down), to the importance of continual self-improvement, to cold-calling tips. They're just some of the marketing mysteries uncovered in this episode of The Small Business Big Marketing Show. My guest today is David Warne - Founder and owner of Sydney Tall Ships. We start off by talking about how he built a highly successful spit roast business in Sydney, which six years ago, enabl

Oct 8, 2013 • 1:00:06

How to use transparency as a marketing strategy.

Find out how Daniel Perry from Handyman Startup uses transparency as a marketing strategy to grow his business and how content marketing and podcasting has helped other tradies with their businesses. This week I also answer a question from James requesting a marketing checklist to help him get started with his new food distribution business; I give you an update on the Thankyou water brand; and I discuss an email I received from a not-so-happy camper. Then I share some great feedback from a list

Oct 2, 2013 • 1:13:04

How to write copy that converts.

In this episode I cover how to write copy that converts, I give some feedback to a listener who’s recently launched their own podcast, I remind us all of the importance of being single-minded in our marketing plus I share some heartfelt feedback. If you find writing copy about as much fun as going to the dentist, then listen up, as gun copywriter Joanna Weibe of copywriting agency Copyhackers shows you how to write copy that converts. And it’s not painful at all. Rather fun actually! Ready? Go!

Sep 23, 2013 • 1:03:15

Eagle Boys Pizza founder talks Guerrilla marketing, growing through innovation, how to define your price position. #sbbm

What do innovation, guerrilla marketing, and price positioning have in common? They're all marketing strategies Tom Potter, founder of Eagle Boys Pizza and Crusty Devil Bakehouse, has used to build his brands. The post Eagle Boys Pizza founder talks Guerrilla marketing, growing through innovation, how to define your price position. #sbbm appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Sep 17, 2013 • 52:12

The ‘retail is dead’ episode. Plus loads more marketing gold.

Retail's future (or lack of ;0), cold calling, having a vision, vehicle signage, concept stores, providing a customer experience, self-improvement & promoting a wardrobe business are just some of the marketing mysteries uncovered in this episode of the Small Business Big Marketing show. Plus I have an intense fireside chat with extreme retailer Brad Smith of motorcycle lifestyle brand Braaap, who's won way too many business awards for his own good; and on his way to building an empire. We are ta

Sep 10, 2013 • 48:28

Travelsim CEO talks partnerships, messaging and the moment that changed everything.

In this episode I chat with Jamien Zimmerman, CEO of Travelsim, who took a simple problem many travellers have and solved it with a SIM card you put in your phone when you go overseas. The result? No bill shock! This is a fascinating and honest interview, with a focussed business owner. It's full of marketing tips and tricks covering getting your key messages right, how to get leverage from smart partnerships, strategic office location and much more. PLUS I want to shout out to the small busines

Sep 3, 2013 • 1:00:19

It’s a listener love in! We talk eNewsletters, regrets of the dying, low cost branding, Facebook conversions & meet ups. Plus, I get a kiss and a caning!

So much marketing love to spread around. And so little time. Unfortunately, this past week I've been struck down with the man flu and could hardly talk (I know, me not being able to talk!), so this week I decided to answer some listener questions. We cover a load of marketing ground including eNewsletters, Facebook conversions, low cost brand reminders, Yellow Pages plus I gtet a virtual hug from one listener and a kick in the head from another. Happy days! The post It’s a listener love in! We

Aug 27, 2013 • 52:02

Google Adwords tips and tricks for 2013/14. AKA the advertising money tree episode!

" ... it really is a little magic money machine sitting on your desk." That's how today's guest, Mike Rhodes, founder of WebSavvy, describes Google Adwords. Now they are very big words - but Mike honestly believes that Adwords is about as close to an advertising money tree as we're ever going to get. Thankfully, Mike backs this claim with the facts and know-how. And he shares both in this fireside chat. PLUS I tackle a question from a listener who is wanting to start a business naming business.

Aug 12, 2013 • 1:07:55

How To Promote Your Business Offline. AKA old school marketing!

It's old school marketing all the way this week. None of this fancy new online marketing. Uh-uh! That's for the young kids. Tune in and you'll discover how to promote your business offline. Yep ... no websites, likes, tweets, hashtags, PPCs, pins or requests to connect in sight. Instead, you'll hear from Adelaide Accountant, Andrew Mattner of HMCR Accountants, who's built a successful practice by practising tried and tested marketing techniques. PLUS I tackle a listener question about their edit

Aug 6, 2013 • 50:13

Marketing ideas abound, 7 listener questions answered plus I get on my soapbox!

As small business owners, marketing can often be pushed to the back of the pile as we find ourselves working hard in the business, but rarely on the business. Or in some cases, marketing ideas abound but it's the time and knowledge required to implement them that's missing. As a result, your marketing suffers, which can often lead to money being left on the table. That's why I've dedicated this episode to answering some of the better listener questions I've received over the past few months. Pl

Jul 30, 2013 • 58:57

Here’s a lesson in business courage. It’s inspiring stuff!

Social entrepreneur Daniel Flynn is not scared to have a crack. A big crack! When I first chatted to him in episode 136 of Small Business Big Marketing, he told us all about how and why he entered the crowded bottle water category with the Thank-You Water brand. Having already saved 50,000 lives, he's now seriously reaching for the stars, with a goal to now save millions of lives in third world countries. How? Well, to start with he's just announced an amazing brand extension in to food and body

Jul 22, 2013 • 43:54

How to start a 5-star hotel and make it world-famous in 2-years without spending a fortune.

The Henry Jones, located in downtown Hobart, Tasmania, is an internationally recognised 5-star hotel ... and for good reason. It's an amazing product in an equally amazing location. It was the brainchild of my guest today - Richard Crawford - who along with his business partner (Flora De Kantzow) - very cleverly won the tender against a 28-strong field including some of the world's biggest hotel chains. Oh, and without any previous hotel experience. You gotta love that! Opening in 2004, The Henr

Jul 16, 2013 • 53:20

The GFC forced this financial adviser to fully embrace content marketing.

Financial advisor Charles Badenach has fully embraced the concept of content marketing. As a director and employee of Shadforths, a large financial group located in Hobart, Tasmaina, Charles has successfully built his own personal brand using a mix of marketing strategies book publishing, video marketing, eBooks, blogging as well as frequent use of LinkedIn, Twitter, Facebook, YouTube and Pinterest. I know, a financial adviser using Pinterest .... and well! The post The GFC forced this financial

Jul 10, 2013 • 48:11

How to get speaking gigs, trade shows, key messages plus loads more marketing G O L D!

In this episode of Funny Business, AG and I talk about the value of trade shows, the importance of key messages, why Timbo moved away from iPhone to a HTC One, the importance of simplification plus how to get speaking gigs. Enjoy! The post How to get speaking gigs, trade shows, key messages plus loads more marketing G O L D! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Jul 5, 2013 • 51:41

Matthew Michalewicz founded, built & sold Australia’s 3rd fastest growing company in 2012 | #143

This is one of those interviews that could have gone on for much longer than the allocated 30-ish minutes. You see, Matthew Michalewicz is one smart guy. In 2005, Matthew co-founded SolveIT Software, an Australian software company. which he grew from zero to more than 150 employees in seven years, before selling the business for plenty! Under his leadership, SolveIT became the 3rd fasting-growing company in Australia with revenue growth of 678%. The post Matthew Michalewicz founded, built & sold

Jun 26, 2013 • 44:49

How to represent your country AND the importance of a copywriter!

Mick Colliss is an author, writer, rugby commentator, emcee, guest speaker and modern day poet. He was also the vice captain of the first ever Australian Sudoku team and travelled to India to represent Australia at the World Sudoku Championships. Oh, and he's also a copywriter by trade and owns a copywriting agency in Perth, West Australia. He's an interesting fella with a great story to share about how he came to represent Australia in Sudoku PLUS he's got some great insights in to the importa

Jun 19, 2013 • 44:36

Jim’s Mowing Founder Jim Penman talks branding, customer service and marketing | #141

Jim Penman started Jim's Mowing (the first franchise of the Jim's Group) as a part-time gardening business while he completed his PhD in History. It went full time in 1982 and was franchised in 1989. Currently, there are over 2,900 Franchisees in four countries covering 36 industries, and growing at the rate of around 200 per year. For all the business success he has enjoyed over the years, Jim Penman remains remarkably unassuming. In this fireside chat I had with him, Jim reveals how and why Ji

Jun 11, 2013 • 47:26

A behind-the-scenes look at marketing The Voice – Australia’s #1 rating TV show | #140

The Voice is currently Australia's most popular TV show ... and Adrian Swift is responsible for making it that way on the Nine Network. In this revealing fireside chat, Adrian takes us behind-the-scenes of how The Voice is marketed, what they learnt from last year's success (I also interviewed him during The Voice's first season), what messages work best and how they're using social media to seriously engage with their audience. PLUS I share what's going on inside the Small Business Big Marketin

Jun 4, 2013 • 34:23

Attention content marketers … How to get clear on your editorial mission | #139

Content marketing is the new marketing black ... I think most motivated small business owners are on to this important marketing fact by now. It's possibly the best marketing strategy for helping small business owners share that mountain of knowledge that they're standing on and become the thought-leader in their industry. Great content marketing starts with identifying your editorial mission. "My editorial what?!", I hear you say. Great question. That's why this bonus episode is 100% dedicated

May 30, 2013 • 31:58

How to create marketing to attract amazing staff with The Physio Co’s Tristan White | #138

Tristan White is the founder and CEO of The Physio Co, which in 2012 was named the 8th Best Place to Work in Australia by BRW magazine. With this award, The Physio Co has been in Australia’s Top 50 Places to Work for 4 consecutive years in it’s 9 year history. And in this fireside chat I have with Tristan he explains exactly how to create a strong workplace culture that ensures he attracts and retains the right type of people. PLUS in this episode of Australia's #1 ranked marketing show, I share

May 28, 2013 • 44:18

Red Balloon’s Naomi Simson talks happiness | #137

Imagine running a business based on happiness – that’s what Naomi Simson decided to try when she left a serious corporate career to set up online experience retailer RedBalloon in 2001. Since then RedBalloon has sold 1.8 million experiences and has been named a BRW Great Place to Work four times running. Naomi received the 2008 National Telstra Business Women's Awards for Innovation and the 2011 Ernst and Young Industry Entrepreneur of the Year Award. Not a bad little effort, huh?! PLUS in this

May 21, 2013 • 39:44

How to enter a crowded market place | #136

Four years ago, Daniel Flynn had a big idea. Some would say an epiphany. Appalled to read that 900 million people had no access to safe water and equally angered by the idiocy of bottled water in a country where the tap is safe to drink from, the 19-year-old university student wanted to do something. He decided to start his own bottled water company (as if that market place wasn't already over-crowded!) that would channel all its surplus revenues into funding water projects rather than making a

May 15, 2013 • 53:50

How to market a professional services business with Heather Smith | #135

Ever wondered how to market a professional services business? I mean like really market one - in a clever, effective way that doesn't cost a fortune? In a way that avoids spending large sums on advertising or direct marketing? Excellent ... then you're going to love this interview with small business author Heather Smith - who has recently launched the wonderful book titled 'Learn Small Business Start-Up in 7-Days'. Covering all the start-up essentials from finances, through to cloud technology

May 10, 2013 • 49:08

Comfort zone danger, spell-check drama, existing clients are best plus marketing tips from Vietnam | #134

It's time for another round of Funny Business with Timbo and AG. This time: - Timbo shares a recent happening with a Scoopon experience. - We discuss those embarrassing moments when spell check lets you down. - We share some ideas about how to maximise business from an existing client. - AG suggests the comfort zone is a dangerous place to be for small business owners. PLUS I'm just back from giving a marketing keynote in Vietnam (I do love being a marketing speaker!) and I share three marketing

May 2, 2013 • 42:03

V8 Supercars’ CEO explains how important knowing your tribe is | #133

David Malone is the CEO of V8 Supercars. I had the pleasure of having a fireside chat (well, trackside really) with him recently whilst I was down in Launceston, Tasmania as a guest of Microsoft Office 365 . David takes us behind the scenes of the marketing of V8 Supercars in Australia and New Zealand - which, whilst it looks like a very big business, V8 Supercars is still a very small business employing 60 full time staff around the country. What it is though, is a small business doing very big

Apr 22, 2013 • 39:52

Stop waiting for your website to be perfect and get on with it! | #132

This is the story of how Vintage Tub and Bath, a $25 million dollar a year online and offline business started from under two brother's parent's deck! That was 15 years ago ... and now it's cleaning up (excuse the bath jokes, they're unavoidable!) and is ranked in the top 500 online businesses in America. The really interesting part of this story is this online store hasn't had a decent make-over in well over seven years - yet it's still raking in twenty five big ones a year in revenue. Now that

Apr 16, 2013 • 47:34

Email marketing tips for small business. This is hot, hot, hot! | #131

Email marketing tips and tricks. Who doesn't want some of that!? Clearly there's a whole lot of listeners out there who do, as when I posted on the show's Facebook the fact that I was interviewing an email marketing expert the amount of questions you had for him exceeded thirty! The reality is that so many small business owners use email marketing as part of their marketing strategy, however, so many (the majority?) just aren't getting the return from their investment that they'd like. How many

Apr 10, 2013 • 1:07:58

How Flying Solo grew to a thriving 56,000+ member online community | #130

Robert Gerrish is the co-founder of Flying Solo, Australia's largest online community of soloprenuers. Solo what? Soloprenuers ... Those motivated and interesting individuals who choose to work alone. As far as online communities go, it was started back in 2005 and is a treasure trove of information to help anyone build a better small business. Robert also had the foresight to make contact with me two and a half years ago when the Small Business Big Marketing show was just getting off the ground

Apr 2, 2013 • 39:48

How to rebrand a business | #129

This is an encouraging story of a small business doing big marketing. Not massive marketing. Not ground breaking marketing. Jut good solid marketing following a tried and tested process of getting clear on your brand first, establishing clear messages around what they do and then applying the outcome of that clarity to all future touch points - business name, stationary, signage, website, imagery, social media channels and so on. The business that has just been through this transformation is Cab

Mar 27, 2013 • 1:02:25

Trying to get a date with Kylie has its (business) rewards! | #128

Brighton-based business executive and fellow marketer, John Dingeldei wants a date with Kylie Minogue. Who doesn't! In fact, Dannii would be just fine! However, unlike my perverted reasons for wanting one, John's are pure - he's raising money for a number of charities as part of a campaign called 5 Dates In 5 Weeks. He's already knocked off his first four dates (so to speak!) and has now set his sights on a little tait de tait with one of the most well known women in the Western world. Good on h

Mar 21, 2013 • 29:26

Video marketing made easy with Wistia’s Chris Savage | #127

Chris Savage is the Co-Founder & CEO of Wistia - a smart and simple video marketing and hosting service. His Twitter profile outlines his obsessions as: marketing, analytics, IPAs, coffee, and ping pong. But what he's known for is his passion for video marketing . as he says “Every business that I have seen that has invested in video, has done better for it.” In this episode of TheSmall Business Big Marketing Show, I ask Chris why the small business owner should invest in video & how to go about

Mar 19, 2013 • 47:06

Olivia Fox on charisma – A very under-utilised marketing strategy. | #126

Olivia Fox is a leading expert in the area of charisma. And this fireside chat I had with her has convinced me that charisma is a under-used marketing strategy by us motivated small business owners. And the good news is, you don't need to be born charismatic ... charisma can be learned. Phew! My 3 key learnings from this episode to apply in your business are: 1. Charisma can be learnt.2. Charisma is a seriously under-utilised marketing tactic which, once nailed, will provide you with a unique po

Mar 12, 2013 • 37:05

Content Marketing with Joe Pulizzi. | #125

Joe Pulizzi is the Founder of the Content Marketing Institute - a man way ahead of his time. With content marketing really hitting its straps this year, this fireside chat with Joe reveals everything any small business owner needs to know in order to ride the content marketing wave. And it's a big wave, team, so hop on it! PLUS I share an insight I've recently gleaned from running my Deep Dive Mastermind. It's all about the importance of acknowledging the opportunity cost when marketing our bus

Mar 3, 2013 • 53:08

Commonfolk Coffee Company – A cool cafe in a not so cool part of town | #124

Sam Keck has just started the Commonfolk Coffee Company - a very cool cafe where he roasts and serves his own coffee, served expresso or drip filter style. The decor is industrial sheik, the staff are as well - the menu is limited but yum, and there's no shortage of cool customers coming in and out on a regular basis. Now that all sounds pretty normal - and I guess you're thinking, which cool inner-city suburb is it located? It's not! Commonfolk Coffee Company sits plumb in the middle of the Mor

Feb 26, 2013 • 46:05

Funny Business 5 – Goofing off, doing business in cafes & how to overcome setbacks | #123

Yep, it's that time of the month when all business becomes funny business. A chance for Tim Reid (Australia's #1 small business podcaster) and Andrew Griffiths (Australia's #1 small business author) to get together and throw around some issues that are on the collective mind of the small business community. In this month's episode we discuss: - Doing business in cafes. - Whether it's OK for us small business owners to goof off. - Whether you can give away too much knowledge. - How to overcome bu

Feb 20, 2013 • 46:09

The Big Question Episode (A Valentine’s Day special edition) | #122

Ever since Jonathan Krywicki proposed to his wife in an amazing way seven years ago, he's been badgered by other would-be suiters to help them get it right when preparing to pop the big question. So much so, in fact, that he's gone ahead and started a business doing just that - an exclusive marriage proposal service aptly called Pitch and Woo. Now, here's the thing. Not only is Pitch and Woo a very cool business idea (unique in fact - in Australia at least), Jonathan is absolutely passionate abo

Feb 14, 2013 • 38:18

From timber yard lackey to six figure business owner. Happy days! | #121

Four years ago (at age 22) George Ryan was working full time (55 hours a week) for a lumber yard, making $10/hour to provide for his wife and daughter, and had no sort of higher education. He decided he hated his job, and intentionally set out to start an internet company. Four years later, still with no sort of formal education, he now has a thriving business in Hatchwise and make six figures. On top of all that, Hatchwise has been featured in articles twice in Inc. Magazine over the past two y

Feb 12, 2013 • 38:17

How to use Pinterest to market your business | #120

"Do we really need another social media channel?!" That was the premise I went in to this interview with. "Yes we do!", is my view following this chat ... on the proviso that it's easy to manage and provides a commercial return. The guy who convinced me is Jason Miles - the co-author of the best-seller Pinterest Power, VP of advancement at Seattle's Northwest University and co-founder (with is wife) of Liberty Jane Clothing - a six-figure online business successfully selling designs for doll's c

Feb 5, 2013 • 58:20

How to overcome your fear of public speaking | #119

Cam Barber invented The Vivid Method to help people like you and I overcome the fear of public speaking. And thank God! I mean who doesn't (you know what) themselves when they have the opportunity to get up on a stage or present to an audience of more than one?! But here's the thing - public speaking is a marketing strategy many more small business owners should embrace. It provides leverage, it positions you as an opinion leader and it forces you to get your message right. All mighty good outco

Jan 29, 2013 • 57:26

Precision marketing & customer service tips from an award-winning guesthouse owner | #118

Richard Everson owns and runs Schonegg, an award winning guesthouse in rural Australia. Recently he sent me an email requesting an interview, and it was this part of the email that caught my attention: "My wife and I own Country Guesthouse Schonegg. We love the business and after 10 years, 7 tourism awards and over 65% repeat/referral business, we like to think we’ve learnt a thing or two about marketing." Richard also told me he's been a chef at a Michelin hat awarded restaurant in London and w

Jan 22, 2013 • 39:03

How to create raving fans in your business. AKA build customer loyalty | #117

Sam Cavanagh is the National Executive Producer for Austereo - Australia's largest radio network. This basically means he's responsible for the creative output, and ultimately the ratings success of some of Australia's most popular on-air talent including Hamish and Andy, Jules and Fifi and Kyle and Jackie O. "But what's this got to do with improving the marketing of your small business?" I hear you ask. Plenty! Sam has spent a lot of time recently mulling over and implementing the concept of tu

Jan 16, 2013 • 52:01

Fourteen million monthly page views – Mamamia’s Mia Freedman explains exactly how she does it | #116

Mia Freedman is the editor and publisher of Australia’s fastest growing women’s website Mamamia.com.au. Having built her career around creating communities of women in magazines (as Editor of Cosmo and then Editor in Chief of Cosmo, Cleo & Dolly), Mia began Mamamia in her lounge room in 2007 and today it employs 30 people and has Mamamia has 500,000 readers and more than 14 million page views per month. Listen in to this fireside chat I had with Mia recently where she explains exactly how she d

Jan 8, 2013 • 54:50

The marketing year in review. What a massive year of marketing ideas it’s been! | #115

I recorded this episode on New Year's Eve 2012, and was in quite the reflective mood. It's been a massive year of marketing ideas at the SBBM HQ, with so many amazing guests coming through the door and sharing some marketing gold. Whilst I'm not usually a big one for looking back, setting resolutions and generally getting in to a reflective mood, the general consensus on show's Facebook and LinkedIn group suggested that's what you wanted to hear. So what I've done is highlighted some highlights!

Jan 1, 2013 • 1:13:07

Will It Blend? That is the question! | #114

Tom Dickson is the star of the most famous series of viral marketing videos ever. He is also the founder and CEO of the company Blendtec, which makes the blenders that his crazy videos are intended to sell. In this wonderful fireside chat, Tom takes us deep inside the Will It Blend tent, explaining where the idea came from, how it's had a dramatic impact on sales (it increased sales 1,000% from the first video!), how they make the videos and so much more. This is a wonderful story of a big idea

Dec 18, 2012 • 45:59

Franchising – Is it for you? | #113

Greg Nathan is a leading franchise consultant in Australia. Prior to starting the Franchise Relationships Institute he ran three successful Brumby's Bakery franchises. he now consults to both franchisors and franchisees around the world on how to ensure the partnership is both profitable and sustainable for the long term. In this interview we cover plenty of ground including: - Who should and shouldn't buy a franchise. - How do you decide what type of franchise to buy. - What you get when buyin

Dec 12, 2012 • 48:48

#112 It’s question time! Personal branding. Marketing to corporates. Business cards PLUS loads more.

One of the great things I love about putting out this weekly podcast is the number of questions that come in from my listeners. It's a fantastic way for me to get a sense of what's on your marketing mind, and of course, for me to answer them every now and then in the actual show itself. And that's what I'm doing in this episode. So grab a cuppa and settle in (pen and notepad at the ready) as I tackle marketing challenges that cover personal branding versus business branding, including social me

Dec 2, 2012 • 47:38

#111 Funny Business 4 – Business planning, thanking clients, public speaking and some of our favourite things!

What do you get when Australia's #1 small business author and Australia's #1 small business marketing podcaster get together? Funny business, that's what! It's a time for Timbo and AG to share what's on our minds in the hope it drives your business forward and gives you a chuckle along the way. In this episode we share our top public speaking tips, discuss how we plan for business, creative ways to thank clients, the 3 things we couldn't do without and what we're too scared to try! Listen up ...

Nov 29, 2012 • 50:28

#110 How to start a business in 54-hours.

Imagine walking in to a room full of budding entrepreneurs with a vague idea for a new business, then 54-hours later having that idea validated, a team behind it ready to take it to market and it being the winning idea of many that were presented. Well that's exactly what Joshua Carl just did - and in doing so won the coveted Startup Weekend Sydney grand prize with a very cool idea called Flixy, which enables cinemas to offer last-minute movie tickets via smart phones. Flixy's birth is an inspi

Nov 20, 2012 • 42:49

#109 The 8 Stories You Must Tell To Build An Epic Business.

Valerie Khoo is a journalist, speaker and small business commentator. She's also the founder of the Sydney Writers' Centre which is a world-class training facility for budding writers. Valerie is also the author of the best-selling business book - Power Stories - and that's what we talk about on today's episode. Valerie's belief is that when you tell the right stories, you can transform a brand into an icon, turn your customers into tireless advocates (we love that!), and give your business - or

Nov 12, 2012 • 45:51

#108 Interview with Jules Lund PLUS a little nudity!

Having your own show is a brilliant marketing strategy for any business. And what better person to learn some tricks of the trade from than national TV and radio star, Jules Lund. I first met Jules Lund ten years ago when he was a young fella volunteering at The Reach Foundation. Since then Jules has gone on to become a super star of the Australian media scene. His meteoric rise to fame has included him founding and hosting a fantastic show on FOXFM called Dash, many years as a globe trotting re

Nov 6, 2012 • 49:15

#107 How to turn your passion in to a profitable reality with cocktail entrepreneur Gordon Ryan.

Gordon Ryan owns and runs Riviver, a fancy cocktail bar in an old funeral home, that was part of a former Hurse garage in downtown Gosford - a regional city just out of Sydney, Australia. No, he's no goth ;0) Oh, and he's also a globe-trotting IT trainer for a not-so-small business called Microsoft! Gordon's passion for cocktails and for creating what he refers to as a third place for people to spend time in a welcoming environment has lead him to a business he absolutely loves, and that turne

Oct 31, 2012 • 51:54

#106 Funny Business 3 – Servile brands, selling, petty problems, testimonials & isolation.

It's time for another solid chinwag with Andrew Griffiths in a segment that we lovingly call 'Funny Business' - an opportunity for Andrew and I to go head-to-head on various small business tips and issues that are on our collective minds ... and have a laugh along the way. We talk servile brands, being a salesperson, testimonials, petty problems and isolation. May what we discuss help grow your business and inspire you to bigger and better things ;0) The post #106 Funny Business 3 – Servile bran

Oct 23, 2012 • 57:07

#105 Create engaging marketing videos with your iPhone.

Creating great content is a no-brainer marketing strategy. And the King of content is video. And fortunately, marketing your small business using video has never been easier or cheaper. My guest today is Jules Watkins, former BBC, MTV and Pimp My Ride TV director and producer -  who's created a fantastic training system called iPhoneVideoHero that shows you how to create professional marketing videos using just your iPhone. Now as you know, I am more inclined to interview a successful small busi

Oct 16, 2012 • 55:00

#104 Success secrets from ‘The Best Sandwich in America’ creator.

Business is absolutely booming for a small, family-run sandwich stand that was established in 1954 in downtown Philadelphia. It's roast pork, provolone and broccoli rabe sanga was recently awarded The Best Sandwich In America by the Travel Channel's Man vs Food show. In this episode, I have a fireside chat with fourth generation owner Tommy Nicolic who runs Tommy DiNics with his son Joey (make that five generations!). This was such a great interview on so many levels - Tommy is a guy who's been

Oct 8, 2012 • 47:18

#103 How to make money and do a world of good.

In 2008 Rebecca Scott left her long-standing job as a Scientist at the CSIRO and co-founded Streat - a Melbourne-based social enterprise that sells delicious food and coffee whilst providing homeless young people with hope, self-belief and the opportunity to get qualified in hospitality. As Streat's tagline suggests - Streat stops homelessness the delicious way. Whether you're looking to start a social enterprise yourself, wondering how you can integrate some social responsibility in your small

Sep 29, 2012 • 47:46

#102 – It’s time for Funny Business with Timbo & Andrew Griffiths.

In this episode Andrew Griffiths and I launch in to our second Funny Business segment in which we: - Share a Modern Family moment we both had in an upmarket pet shop recently. - Cogitate over a first world marketing problem Timbo had in a 5-star hotel. - Discuss the importance of backing yourself. - Pose the question Is it enough to meet your customers' expectations? - And share some of our biggest business mistakes. PLUS I respond to a listener who, up until now, has felt intimidated by the ide

Sep 25, 2012 • 1:02:41

#101 Aquabumps – Sydney’s most popular retail attraction. And it’s a small business!

Eugene Tan started Aquabumps in 1999, when as a frustrated Creative Director he combined his three passions: photography, surfing and the web. In the nineties blogs hadn’t evolved yet, but Eugene, better known as ::uge (yooj), thought he’d provide a nice daily break for his mates to see a bit of surf at work. The daily updates started flowing more consistently and the first handful of friends became thousands of people logging on from all over the globe. Even Aquabumps’s Facebook page is a hive

Sep 19, 2012 • 43:05

#100 Anthill’s James Tuckerman – How he conquered the web (on $900!).

James Tuckerman is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parent's home. He was 26 years old. In 2004 and 2005, he was named Best Small Publisher in Australia by Publishers Australia. Not a bad achievement! Then, in early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. (A couple of years ahead of Fairfax and News!). Within six-months Anthill Online was listed by Neilson Online Ratings amo

Sep 11, 2012 • 46:48

#99 How To Get Millions Of Dollars Of Free Exposure.

Since starting the Messages On Hold business in 1988 from his bedroom in Perth, Kym Illman has generated tens of millions of dollars worth of free TV and press exposure at some of Australia's (and the world's) largest sporting events. His marketing tool of choice is the little understood strategy of Guerrilla marketing (AKA ambush marketing). Sacked from a cushy TV station job in 1988, Kym has achieved unpaid coverage at major sporting events including Cathy Freeman's run at the 2000 Olympic Gam

Sep 3, 2012 • 45:52

#98 Crazy product demos, a publicity conundrum and some Bullshi* Bingo!

In this special episode (it's spesh 'cause it's the first of many), I hook up with Andrew Griffiths (Australia's #1 small business author) to have a good old fashioned yarn about business and marketing issues, developments and current affairs that are on our collective mind. In this inaugural chat: - Andrew suggests that someone has to be the most expensive, so why not make it you? - Timbo is inspired by a bed store in New York that lets customers take a nap for free! - Andrew identifies a new c

Aug 28, 2012 • 41:30

#97 A Little Business Achieving Seriously Big Things (In Just 3-Years).

Imagine, if in the space of 3 years, you had a thriving business with a major retail presence, a major online presence, the #1 selling book in your industry, were about to launch a second book, had a major joint venture with your city's biggest public space and were absolutely in love with what you did. Life would be pretty good, huh? Well, that's the story of this episode's guest, Fabian Capamolla, one of the founders (Matt Pember is the other) of the Little Veggie Patch Co. In this interview F

Aug 21, 2012 • 50:37

#96 Flight Centre founder, Geoff Harris, openly shares his business insights.

Geoff Harris is one of the original founders (and still current owners) of Flight Centre ... one of the world's largest travel agents. Certainly Australia's largest by a long shot. I shared a small part of this interview about 6-months ago. It was part of another series of interviews I intended doing with creators of iconic Australian brands. Alas, time wont allow me to indulge in that idea, so I'm releasing these interviews on the Small Business Big Marketing show. Others (already released incl

Aug 13, 2012 • 1:19:45

#95 How To Write A Book With #1 Small Business Author, Andrew Griffiths.

It's between you and your major competitor. You're both submitting on a big tender that, if you win it, will set your business up for a good 12-months. You're both comparable on price and service delivery, so there's not much in it and the client is having a hard time deciding who to award the deal to. Then the client remembers the book you'd written (that you'd personally signed and given them instead of a business card) and BOOM you win! A glorified business card is a great way to view having

Aug 6, 2012 • 1:04:13

#94 VinoMofo – An In Your Face Brand That’s Kicking A**!

This is a story of how and why it's so damn important to build a brand and have the guts to stick to it through thick and thin. In 2006, Andre Eikmeier started an online forum called Qwoff, a place where the average Joe could discuss wine without all the fancy talk. Three years later, and not a cent richer, he (and his business partner) launched VinoMofo, an online, in-your-face wine retailer that (in their own words) "...offers a small selection of hand-picked wines and wine-like things ... at

Jul 31, 2012 • 1:01:30

#93 Moneytribe Founder Talks About The Growth Of The Social Search Engine.

Dr. David Urpani (a doctor of Artificial Intelligence) co-founded iSelect - Australia's largest and most successful online insurance comparison portal ... turning it in to a multi-million dollar powerhouse. He is now on to his next venture, which he's named moneytribe. Listen in as David shares his insights in to: How he went from being an architect to a doctor of artificial intelligence to starting iSelect. How a tennis match and a freak roller blading accident lead to the creation of moneytrib

Jul 26, 2012 • 50:30

#92 Rip Curl founder, Bryan Singer on how to build a global surf brand.

Bryan Singer co-founded Rip Curl in the 1960s and today it's one of the worlds most iconic surf brands. In this revealing interview Bryan takes us deep inside the Rip Curl tent where he shares how he started the business, where the name came from, how they managed extreme growth, and how at one point, they were looking down the barrel of Rip Curl existing no more. Oh, and the quote of the interview? When asked how Rip Curl began, Bryan responds ... "We were just looking for a quid to fund our ne

Jul 17, 2012 • 44:18

#91 Beechworth Bakery founder, Tom O’Toole, shares his very personal business journey.

Tom O'Toole  is the larger than life founder of the famous Beechworth Bakery chain. Not only is he the creator of some of the finest sweet and savory treats going around, he is also an incredibly inspiring small business owner who tells it like it is. He also happens to be one of Australia's most motivational speakers. Not bad for a bloke who grew up in extreme poverty. The post #91 Beechworth Bakery founder, Tom O’Toole, shares his very personal business journey. appeared first on Small Busines

Jul 10, 2012 • 1:12:19

#90 How To Create Killer Content With Small Business Author, Andrew Griffiths.

Andrew Griffiths is Australia's #1 small business author, with 11 books published in over 50 countries. Yes, he's prolific! His ability to create relevant, easy to understand and implement content laser-targeted at growing any small business is unmatched. He's also an all round good guy. My initial intention for interviewing Andrew was to discuss how a small business owner should and could go about writing a book as part of their overall marketing strategy. However, very early on in our chat, it

Jul 3, 2012 • 55:05

#89 ‘The Voice’ – A Runaway Marketing Success Story.

In this week's episode I have a fireside chat with Adrian Swift, the Nine Network's Executive Producer of The Voice - one of the most successful TV shows Australia has ever seen. At the time of the interview they were getting 2.5 million viewers per episode - by the end of the series, this had skyrocketed to 3,000,000 viewers ... just slightly more than Australia's #1 small business marketing podcast ;0) Now, you may well be wondering what can us small business owners learn from the marketing of

Jun 26, 2012 • 40:46

#88 A Million Dollar Business in 2.5 Years on $0 Marketing Budget.

Three years ago BlackMilk Clothing didn't exist. Then one day in 2009, James Lillis sold a pair of leggings for $10 that he'd stitched together around his kitchen table. The dream was launched. Two and half years later BlackMilk Clothing is a multi-million dollar, 100% Australian-owned business employing 130 people and selling out of everything they make ... bought by an unbelievably loyal following of raving fans - 160,000+ of them on Facebook, alone! Not to mention the tens of meet-up groups t

Jun 19, 2012 • 48:50

#87 How To Market A Business In Tough Times.

Larry Bloch co-founded Netregistry in 1997 - right in the high diddle diddle of the dot com boom. Things were going swimmingly with the business doubling every couple of months ... until mid 2000 when the boom went bust. BUT that's where it gets interesting ... really interesting. You see, marketing a business in boom times is relatively easy - there's plenty of money and eager buyers - especially in the area of domain names and websites where every one was trying to stake their claim. But how d

Jun 12, 2012 • 54:39

#86 How to build a multi-million dollar online business.

Danial Ahchow founded Service Central in 2005 and has built it to become Australia’s leading online marketplace for finding all sorts of service providers. This online business now hosts millions of visitors and generates hundreds of millions of dollars of work requests each year. Listen in as Danial takes us on the journey of where the idea came from and how he managed to bring it to life after quitting his day job as an Industrial Relation lawyer and cleaning office buildings in order to pay

Jun 4, 2012 • 50:51

#85 Talking business building & creativity with Tania de Jong AM.

Tania De Jong AM is one of Australia’s leading Sopranos - no, not the gangster type - and also manages to run a variety of very cool businesses including an innovations workshop business, a talent agency and a charity that helps disadvantaged people find their voice. In this fireside chat, Tania reveals how she manages so many businesses, where the ideas come from, what drives her to succeed plus her opinion on why so many businesses find it hard to be creative. PLUS she has a very big surprise

May 29, 2012 • 41:59

#84 How to start a national day for your brand.

In 2009, muesli and porridge maker Flip Shelton, decided that a National Porridge Day would be a mighty fine way to build both the porridge category in Australia and sell some of her own brand of oatie goodness along the way. Now starting a national day for anything is no mean feat, however, Flip has done it with aplomb and had some great successes along the way including national (free) media coverage on TV, radio and newspapers. In this fun and revealing chat with Flip, she reveals exactly ho

May 23, 2012 • 32:53

#83 Big Richard Condom’s Lloyd Perry Talks Marketing.

Well, I could summarise this interview as being all about how to market condoms. HOWEVER, it's so much more than that. In fact, Lloyd Perry from Big Richard Condoms actually set out to create a clothing brand, but, thanks to a Venture Capitalist with a sense of humour (what?!) he ended up starting and running a condom business. So, in this revealing interview (BTW, it's not one for the kids' ears) we go under the covers (pun intended) and get some fantastic insights in to very smart marketing st

May 14, 2012 • 49:45

#82 How To Become A Key Person Of Influence.

Every industry has an inner circle of people whose names come up in conversation for all the right reasons, they attract the right opportunities, they earn more money and have more fun. My guest has aptly labelled these folk Key Persons Of Influence. So, listen up as Daniel Priestley explains how you can enter your industry's inner-circle by becoming one yourself. The post #82 How To Become A Key Person Of Influence. appeared first on Small Business Big Marketing.See omnystudio.com/listener for

May 7, 2012 • 56:52

#81 Hear from a guy who can get you anything. Yep, anything!

LA-based Steve Sims, Founder of Bluefish can get you anything. Anything! That's the premise of his business. As he so eloquently puts it: "Don’t call us to pick up your dry cleaning or walk your dogs; that is simply not what we‘re about. Bluefish is not a gopher service, an old boy’s network, or a snobby bunch of party-crashers. Rather, we offer the highest level of personalised travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional ath

Apr 28, 2012 • 50:42

#80 David Allen on Getting Things Done.

David Allen, famous for his ground-breaking work-life management system, Getting Things Done, talks to us about how you can be buried in projects yet have nothing on your mind! Oh, and it's Lukeee's last show :0( so we share a whole lot of heart-felt emails from you, our treasured listeners. The post #80 David Allen on Getting Things Done. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Apr 23, 2012 • 1:03:31

#79 The episode where Lukeee drops some sad news.

Sadly, Lukeee's hanging up the boots. Calling it quits. Moving on. Nothing lasts forever and it's been a sensational 79 episodes with one of my best mates. But family commitments, full-time work and life generally can get in the way of producing a regular show. That said, don't despair too much - he will be back next week for a final episode, plus he'll make the odd guest host appearance over the coming weeks, months and years. Small Business Big Marketing isn't going anywhere, there's far too m

Apr 16, 2012 • 50:16

#78 Australia’s largest media buyer sheds light on the future of brand communications.

Harold Mitchell AC owns the largest media buying agency in Australia. Hundreds of millions of advertising dollars go through his business each year. In this insightful interview, Harold talks about how the media world is undergoing the most dramatic shift it has ever seen since the introduction of the printing press; how by 2020 80% of all content we consume will be digital and why we (as podcast producers) might just be on to something (we really liked that bit). Plus we help a Chiropractor tha

Apr 1, 2012 • 34:10

#77 What happens when passion takes over.

Hana Tolhoek is building an empire one bottle of premium spirit at a time. As the creator of Strom, a high end spirit retailing at $110 per bottle, Hana is a true marketing go-getter, driven by a true passion for what she does. A modest marketing budget hasn't stopped her from associating with the helicopter fraternity, getting in front of the top 100 bar tenders in Australia and exploring export opportunities globally. Plus we give a listener some advice on how to get off the tools (well, rolli

Mar 27, 2012 • 45:24

#76 Those 11 Forgotten Marketing Concepts Explained.

Timbo gave a talk recently in which he revealed 11 marketing concepts that many small business owners either never knew about or have forgotten. From the importance of getting your message right first before worrying about where to place it through to the fact that we're all a very judgemental lot ... and everything in between. These marketing concepts have been identified by Timbo after having spoken with thousands of small business owners over the past few years - whilst there are many more, i

Mar 18, 2012 • 51:08

#75 How To Be Innovative In Your Business.

Phil McKinney is an innovation expert based in Silicon Valley. Recently retired as the VP and Chief Technology Officer at Hewlett Packard, Phil hosts the Killer Innovations podcast and has just released the book 'Beyond The Obvious'. In this mind-opening interview Phil explains clearly and simply how any small business can introduce and benefit from an innovations culture. Listen in and you'll discover a step-by-step process for becoming innovative, why brainstorms don't work and so much more. T

Mar 13, 2012 • 54:36

#74 LinkedIn’s MD On How To Use LinkedIn For Business.

Cliff Rosenberg, Managing Director of LinkedIn Australasia, has a chat to us about his top LinkedIn business tips for marketing your small business and how to optimise your LinkedIn profile. If you're like us, you receive emails each week from someone somewhere requesting to get connected via LinkedIn. Listen to what Cliff has to say and you'll know whether to accept them and what to do with them. It's all about how to use LinkedIn to build your business. PLUS we tackle a great listener questio

Mar 6, 2012 • 48:27

#73 Roger Hamilton – Futurist, Social Entrepreneur, Wealth Dynamics creator.

Wow! OK team, strap the seat belt on as this is an episode to be reckoned with. Timbo has a 1-on-1 conversation with global, social entrepreneur Roger Hamilton - creator of the celebrated Wealth Dynamics profiling system (which every small business owner should complete with their team), business futurist (he showed Timbo a kidney being printed!), Director of the Green School in Bali and all round good guy. The post #73 Roger Hamilton – Futurist, Social Entrepreneur, Wealth Dynamics creator. ap

Feb 28, 2012 • 57:32

#72.5 How To Sell A House Using Social Media.

John Newell promoted the sale of a house in the Melbourne suburb of Northcote using Twitter and some other social media channels. The result? The house sold at auction and he's now receiving global media coverage. Global as in like seven countries! This is the story of how he did it. The post #72.5 How To Sell A House Using Social Media. appeared first on Small Business Big Marketing.See omnystudio.com/listener for privacy information.

Feb 21, 2012 • 15:15

#72 How To Get 500 Bums On Seats. Fast!

Glen Carlson and his team managed to fill a room with 500 delegates against all odds. The one day event he organised was held over the Summer break, delegates had to pay to attend and he ran no paid advertising. All the professional conference organisers told him he was making a big mistake. Well, history proves otherwise. Listen in on how he did it. We also share some tips on how to manage your online reputation AND Professor Mike Ewing sheds light on the 4Ps of marketing. Another episode of Au

Feb 21, 2012 • 49:27

#71 How To Learn Faster.

Steve Cunningham is the creator of Read It For Me, a very clever online resource that provides video / PDF summaries of the world's best business and self-development books. In this interview, he talks about how the idea came to be, how it helps you learn faster and how he markets it. PLUS we've put together an EXCLUSIVE LISTENER OFFER that enables you to get a Read It For Me subscription with some other useful marketing goodies thrown in. The post #71 How To Learn Faster. appeared first on Sma

Feb 12, 2012 • 45:01

#70 How to make magazine advertising work.

As Marketing Manager at Terrain Tamer 4WD, Brent Hutchinson's aim is to make every advertising dollar return multiples. And that's exactly what he's doing. In this interview, you'll hear how Brent's turned a magazine advertising spend with Australia's leading 4WD magazine in to a video marketing strategy in which the magazine needs him more than he needs the magazine. This is a great exercise in developing an emotional attachment with your audience and building a strong, energetic brand. The pos

Feb 5, 2012 • 39:48

#69 Flight Centre Founder, Geoff Harris plus much more.

Geoff Harris, co-Founder and owner of Flight Centre is our featured guest. Plus we: Talk about big brand marketing efforts (or lack of!) at the Australian Tennis Open; Dissect what happened when Timbo's Twitter account came under some serious fire; Share some some tips on how to go about your email marketing; Launch our brand new segment 'Hey, Prof!" with Marketing Professor Mike Ewing from Monash University; Discuss a copywriting tip Timbo's gleaned for the Steve Job's biography. Small Business

Jan 27, 2012 • 56:04

#68 The ‘cover some serious marketing ground’ episode.

We cover more ground in this episode than Michael Schumacher on race day! The winner of our recent Mornington Peninsula Brewery content is announced; we're the proud runners up of the recent international Podcast Awards; we discuss the very giving concept of brand'em acts of kindness; we muse over the importance of LinkedIn and how to make your profile more marketable; we launch our newest training product called SITE BOOST that shows you how to get the most out of your website. The post #68 The

Dec 21, 2011 • 46:42

#67 Boardroom to Boardshorts.

In a past life Jeff Lim did deals across the boardroom table during the heady days of the dot com boom. He now operates in a very different boardroom - one that is wall-to-wall stand up paddle boards. You see, Jeff and his wife Lynda, have started PSUPS - a stand-up paddle board company on Victoria's Mornington Peninsula. No stranger to website development, Jeff is also a very strategic small business marketer who has not only decided to build his own brand but that of the local adventure touris

Dec 13, 2011 • 52:06

#66 Imagine being two years ahead of your sales targets!

Matt Bebe started the Mornington Peninsula Brewery 12-months ago and is already two years ahead of his sales targets. What a nice place to be! But when you see what Matt and his business partners have created, it's not a huge surprise. More than a brewery and some craft beer brands, they've created a real experience - albeit, one located on Industrial 3 zoned land, with no passing foot traffic, in the back blocks of the Melbourne beach-side suburb of Mornington. Small Business Big Marketing – Li

Dec 5, 2011 • 45:18

#65 Your most pressing Marketing questions answered.

Did you know that by simply replying to any of our emails, you can send us your most pressing marketing question and we just might answer it on Australia's #1 marketing podcast. Or you can post it on the Small Business Big Marketing Facebook. That's exactly what James Clemenets, Paul Evans, Mark Hogan, Robin Dickinson, Neil Newcombe, Katie Wardrobe and Malessa Brisbane did just recently. In fact, here's eactly what they asked: James Clements: I have a large stack of business cards of colleagues

Nov 29, 2011 • 38:20

#64 How to get others selling for you.

Andy Grand was a successful Swiss Banker in a previous life. He now lives the life of his dreams as an affiliate marketer. In simple terms, Andy sells other peoples products online for a commission AND gets others (lots of others) selling his products - also for a commission. In this interview, Andy (AKA the Swiss Affiliate Weapon) shares with us how small business owners can apply the principles of affiliate marketing in their business - no matter what you sell. Plus we have a laugh about Apple

Nov 22, 2011 • 41:32

#63 Marketing lessons from an Adult Store.

In our naughtiest episode ever, immaturity is alive and well in this episode of the Small Business Big Marketing show. Although, we must say, amongst the school-boy giggles and Benny Hill humour (all Lukeee's doing), there is some marketing gems shared by our special guest, Anne Marie, owner of Adelaide Adult Shop, Addora Live who we spent three days getting to know whilst at a recent online marketing conference. Listen up and you'll discover how a bricks and mortar retail outlet is using YouTub

Nov 14, 2011 • 38:38

#62 More on how to write sales copy (Part 2).

Effective sales copy is tough to write. Up until now. In part 2 of this exclusive interview with gun copywriter Brent Hodgson he really does lay to rest any doubts or fears you may have about writing sales copy that converts. All you need do now is follow his simple, 7-step process (he started sharing it in part 1) and you'll be streets ahead of the competition. Plus we talk about some of the learnings we brought home from the recent Internet marketing conference (FastWebFormula3) we attended in

Nov 9, 2011 • 46:18

#61 How To Write Sales Copy (Part 1).

Brent Hodgson writes sales copy that converts. Seriously converts. In part 1 of a two-part interview we did with Brent (there was just so much to cover) we dig deep on how to write sales copy that actually gets your prospects to sit up and take action: When we talk about "copy", what are we talking about, and why do business owners need it? What are the big problems business owners face when writing copy? So, where do you start? (Copy isn't hard - but there are 4 big mistakes business owners mak

Oct 27, 2011 • 49:15

#60 How To Get Into The Emmy Awards Nominee Bag.

Today's guests, Ilde & Mark, inventors of Starlettos (they're what Lukeee wears to stop his high-heals from sinking in to the grass) are a great example of a small business doing some very big marketing. So much so that they found their way in to the nominees' gift bag for this year's Emmy Awards. How good is that! So if you want to learn how to punch above your weight when it comes to marketing a small business, this episode of the Small Business Big Marketing show is for you. Small Business Bi

Oct 10, 2011 • 46:44

#59 The Healthy Small Business Owner.

Marketing should be a major part of running a successful small business, but so too should the health of its owner and employees. That's why in this episode we leave marketing behind and talk to Marin Lazic, owner of Balmaine personal training business Z-Best-Fitness. Marin first came to Timbo's attention via Twitter, by providing some very timely advice about how to best set-up his office to avoid further neck operations(!) and to maintain a healthier approach to business. So, sit back and grab

Sep 28, 2011 • 41:40

#58 Marketing for Tradies. Copping it on Twitter. Where to start with marketing online.

This is this episode of Australia's most loved small business marketing podcast in which Timbo's in a neck brace and Lukeee gets a laugh out of his predicament. Sad but true! Much more importantly, we get serious with answering some listener questions: 1. How can a tradie grow his market share through some smart local area marketing ideas? 2. What do you do when you're being attacked on Twitter? 3. Where do you start with your online marketing strategy? Small Business Big Marketing – Links & Res

Sep 22, 2011 • 40:17

#57 The Importance Of Brand Building.

In this episode of the Small Business Big Marketing podcast, Timbo talks about the importance of brand building for small businesses with the Head Of Marketing at Melbourne's Monash University  - Professor Mike Ewing. The Prof as we affectionately call him, has categorical evidence that that small businesses that invest in building a brand will be more profitable. Period! He then goes in to quite some detail on a number of actions they can take to help them build a strong, healthy brand. We also

Sep 5, 2011 • 44:32

#56 A Pricing Idea. Get Your Pitch Right. Know Your Brand.

This is the episode of Small Business Big Marketing where we discuss: How smorgasbords may inspire a new pricing strategy; How the Daintree Ice Cream Co. have got their pitch oh so right; How Kalula Airlines are brilliantly on-brand; And Timbo announces his Online Marketing Communications Masterclass 2011. Small Business Big Marketing – Links & Resources Mentioned In The Show The Online Marketing Communications Masterclass 2011 - Tim Reid's upcoming webinar series where small business owners wil

Aug 21, 2011 • 26:13

#55 How to use Blogging for your business.

In episode 55 of Australia's #1 marketing podcast, we talk to Darren Rowse (AKA ProBlogger), one of the world's most prolific bloggers on well ... blogging! Listen in and you'll discover exactly how to make blogging a part of your marketing arsenal. Plus we: Lukeee apologises for his abismal Twitter performance! We talk about what it means to get a good old Panda slapping! And Timbo makes some noise about his soon to be launched Online Marketing Communications MasterClass. Small Business Big Mar

Jul 22, 2011 • 51:40

#54 How To Have A Difficult Conversation. Google Plus. Pitching.

This is the episode of the Small Business Big Marketing podcast where we discover how to have a difficult conversation. Plus we: Discuss what makes for a good pitch; Share our very early thoughts on Google Plus; Talk about Google Grants - $10,000 per month for any charity to spend advertising on Google! Small Business Big Marketing - Links & Resources Mentioned In The Show CMA Learning Group - Our Guest, Simon Dowling's business PLUS their EXCLUSIVE LISTENER OFFER - $250 off any public workshop

Jul 11, 2011 • 56:47

#53 Twitter. Your offer. Domain leasing. Starting a small business.

This is the episode of the Small Business Big Marketing podcast where we question Twitter? Can you believe it? Who do we think we are?! Plus we: Ask another hard question - Do prospects really know what you offer? Talk about domain name leasing; Share the 10 things we'd consider if we were starting a small business today. Small Business Big Marketing - Links & Resources Mentioned In The Show How to build an email subscriber list Facebook Pages For Business Guide Flying Solo - Australia's largest

Jul 1, 2011 • 46:09

#52 What Facebook Personal Ads have to do with Marketing (Part 2)

In Episode 52 of the Small Business Big Marketing we: Finish the interview with Matt Simpson, who tells us how he strategically used Facebook Ads to find his life partner with Facebook Personal Ads; Answer a listener questions about FAQs and Wikkis; Discuss the importance of having a crystal clear call to action in all your marketing efforts. Small Business Big Marketing - Links & Resources Mentioned In The Show How to build an email subscriber list Social Stickers Flying Solo - Australia's larg

Jun 24, 2011 • 44:45

#51 Email Marketing. Copywriting. Facebook Ads. Statistics. (Part 1)

We know, we know ... we said we were going to take two-months off and recharge, and get creative and all that stuff. But guess what? We couldn't wait. Plus Lukeee missed Timbo way too much. Soooo ... in Part 1 of Episode 51 of Australia's favorite small business marketing show - Small Business Big Marketing - we cover some serious marketing ground: Lukeee talks about how to build an email marketing list; We answer a listener question from Katie at Midnight Music about interpreting website's stat

Jun 17, 2011 • 38:50

#50 How To Generate 10,000 Backlinks From One Press Release.

This is the episode where we're tempted to get all emotional and celebrate our 50th episode of Small Business Big Marketing. However, we choose not to, and instead put the shoulder to the wheel and discuss how to drive traffic to your website; how Lukeee had one press release syndicated to 10,000 websites (!); and how Newsagents can drive more traffic in store. Oh, and we do reflect on how this podcast has helped us with our own personal brands and businesses. Links & Resources Traffic Grab - 20

May 13, 2011 • 45:10

#49 Marketing Lessons From The Hospitality Industry.

This is the episode where we identify a massive gap in the Royal Wedding arrangements PLUS we're joined by Laurel from LaPerouse Bed & Breakfast in Lorne, Australia who shares with us how she runs a successful Bed & Breakfast business whilst also building a string business community in her local township. This is gold for any small business owner looking to inject some love and passion in to their marketing efforts. Duration : 63 minutes Small Business Big Marketing - Links & Resources Click her

Apr 29, 2011 • 1:03:08

#48 Lessons from a marketing action taker.

In this episode of Small Business Big Marketing we share seven ways to create more time to market your business PLUS we're rejoined by our second guest ever - Darren Finkelstien of St.Kilda Boat Sales. Darren's high on energy and on taking serious action in marketing his business. He's one of those business owners who literally roles up his sleeves and gets things done. Listen in as Darren shares what marketing he's implemented since we last caught up with him two years ago. And we've decided to

Apr 15, 2011 • 51:14

#47 What are your customers thinking about you?

In this episode, we speak with Mark Copeman, the Founder of Customer Thermometer, an ingenious real time, customer satisfaction survey tool for small businesses. PLUS we ... ... take you behind the scenes of our email marketing efforts, and show you what we've done to address a possible issue of list fatigue. ... share with you a simple strategy that will lift a serious weight off your shoulders! ... wonder whether there's value in making a big hoo-hah about our upcoming 50th show. Does anyone r

Apr 8, 2011 • 38:20

#46 Noodle Box co-founder, Dave Milne, talks outside the box.

Big Dave Milne, co-founder of Australia's most successful take away noodle chain, joins us on episode 46 of Small Business Big Marketing. He starts off by sharing how the Noodle Box idea came in to being and then quickly shares with us a fantastic guerrilla marketing tactic they employed at the launch .. and yes, it did involve a small element of nudity! Lukeee revisits that old chestnut of whether Facebook is good for your business - in fact he's even recorded a short video explaining how to di

Mar 22, 2011 • 54:22

#45 Marketing insights from Australia’s hottest weight training brand.

This is officially known as 'The Awkward Episode'.  The one where Timbo accuses Lukeee of sending out an email he shouldn't have (but then comes 'round) PLUS (and more shockingly), Timbo agrees to stop interrupting Lukeee upon advice from a cherished listener! More importantly, this is the episode where we interview Ric and Cam from the up and coming Australian company, Kettle Bells...the newest thing in weight training and body building. Duration: 45 minutes Small Business Big Marketing - Link

Mar 7, 2011 • 45:19

#44 How to master Google Adwords locally.

Mike Rhodes from WebSavvy joins us on this episode of Small Business Big Marketing. There's pretty much nothing he doesn't know when it comes to this highly effective local Adwords campaigns. Plus he lifts the lid on his years as a seminar junkie and working for the creator of the E Myth....Michael Gerber. He drops more names than both of us combined! But of course, the show wouldn't be complete without us sharing what's on our mind, which all starts with Timbo coming clean about his new 'lover

Feb 25, 2011 • 42:10

#43 How To Podcast

The title of this episode may be slightly misleading ...  a more correct title would we HOW WE PODCAST! There's sure to be a difference! We'd never profess to following world's best practice when it comes to doing something, but what we do works for us so we thought we'd share it. In fact, in the research we undertook with our listeners last month, the topic of podcasting showed up as being something many small business owners wanted to learn more about. And why not...Podcasting continues to be

Feb 8, 2011 • 1:05:06

#42 How to build a profitable online business.

The big news is that Timbo reveals to Lukeee (live on air) that he's found another lover. What's most surprising is Lukeee's reaction. On less important issues of small business marketing we interview Guro Bob (Robert Somerville) who, with Ed Dale, put together one of the best free programs on the internet for discovering everything there is to know about marketing online. The program is called The Challenge and as the tagline says ... There's no charge for awesomeness! In a nutshell, what Guru

Feb 1, 2011 • 37:11

#41 Marketing Lessons From Queensland’s Theme Parks.

Having just spent 8 days schlepping through Queensland's theme parks, Timbo decided he'd turn his family holiday in to a tax deduction by making 10 marketing observations. Afterall, what else do you do when you're lining up for a 70-minutes for a 22 second ride? (And yes, that's Timbo circled on the left there!). Plus we wonder whether a certain PR opportunity went begging; we debate the pros and cons of an electronic diary versus the good old written version; Timbo presents Lukeee with a little

Jan 13, 2011 • 55:49

#40 (Pt 2) 3 more marketing must-dos to get your business found online. Plus two listener gift

"Was that the best ever podcast???" asked one listener on the Small Business Big Marketing Facebook Fan Page. Well, we hope not although we'd both have to admit that the four marketing ideas that Dave and Pete dished up were pretty darn sensational. If you've not listened to episode 39 of Small Business Big Marketing then do so now, seriously! There's 4 marketing tips to geting your business found online that are 'must-dos'. And, in this episode, there's another 3 to ensure you leave no stone un

Jan 3, 2011 • 32:50

#39 (Pt 1) 4 marketing must-dos to get your business found online. Plus two listener gift

Got a website? Big deal! That's just the start of the journey to getting found online. You know that, right? The good news is, that there's a plethora of small actions you could be taking to ensure your online marketing efforts deliver some serious return. That's why we've invited back Pete Williams and Dave Jenyns to share with us how they go about getting their hugely successful online and offline businesses found in the quagmire that is the internet. In this first of a 2-part interview, Pete

Dec 22, 2010 • 43:32

#38 Our 7 Top Marketing Initiatives Of 2010

What...no guest! Never mind, we still manage to fill around 40 minutes with small business marketing drivel (we mean ideas!). This time they're our ideas...our top 7 in fact that performed the best for our various businesses over the past 12-months. We also share our thoughts on what we can learn from U2 as a well-oiled marketing machine...Yellow Pages have responded to our interview with them...Tim talks about key take-outs from the Small Business Big Marketing Intensive...and we reveal our gue

Dec 3, 2010 • 44:09

SBBM #37: How to self publish a book.

The marketing world has changed, goddammit! We, the small business owner, can do anything. Anything the big boys do but better. It's time for us to strike back with a vengeance. To this end, in episode #37 of the Small Business Big Marketing podcast we interview Wendy Blume from Vegie Smugglers ... a stay at home Mum who's gone ahead and published, single-handedly, her very own cook book. She shares with us the secrets to doing so, how to become an author and reap the benefits. We also launch th

Nov 12, 2010 • 41:28

SBBM #36: Discover how to save plenty with Google’s alternative to Microsoft Office.

In this jam-packed episode you'll discover how Google is knocking on Microsoft's door with their amazingly free and highly effective Google Apps product. Michael McKinnon, from AppsLife, tells us exactly how it's revolutionizing the way us small business owners can access our email, calendar and all document types - spreadsheets, documents, slides, forms and drawings. If you've heard the phrase - living in the cloud - but don't get it, then all that's about to change. Plus Tim's passes comment o

Oct 29, 2010 • 38:46

SBBM #34: Australia’s leading Internet marketer, James Schramko reveals his secrets.

Imagine launching an information product and within 90-minutes earn yourself a sweet six-figure income. That's exactly what our special guest, James Schramko does. Seriously! As the ex-Sales Director for Mercedes Benz Australia, James realised that he could earn a lot more money and lead a less stressful lifestyle by building online businesses. He now has well over 1,000 turning a handy multi-million dollar a year income for his wife and four children, as he really does live the four hour work w

Oct 17, 2010 • 33:20

SBBM #33: Creating a Customer Experience

Retail is highly competitive, particularly when you're in the coffee business. Callum from Espresso Elements explains how he's created a point of difference in his cafe by designing a customer experience. Callum’s background is in five star hotel management and coffee wholesaling and he's worked and lived all over Australia, the UK and Ireland. As usual, we also share what's been on our marketing mind and share a few ideas along the way. Show Links & Resources Espresso Elements David Jenyns Pete

Oct 8, 2010 • 40:28

SBBM #32: Interview with Dr Edward De Bono + Answers to Listener Questions

In episode 32 of Small Business Big Marketing, Tim squeezes in a brief interview with the father of creative and innovative thinking, Dr Edward De Bono. We also answer listener questions including: How to cross promote your professional services? What's the best medium for B2B content? What are appropriate conversion rates for your marketing efforts? Druation: 40 Minutes The post SBBM #32: Interview with Dr Edward De Bono + Answers to Listener Questions appeared first on Small Business Big Marke

Sep 30, 2010 • 39:32

SBBM #31: How to promote a bricks & mortar business online.

This week we speak with another serial entrepreneur...Dave Jenyns owns Planet 13 (an online and offline clothing store that he describes as the Surf Dive & Ski of the music industry) plus he's the founder of Melbourne SEO Services...who specialise in getting you to the top of Google. Dave generously shares with us how he's taken a bricks and mortar retail business in to the on line world. Links from the Show 52 free marketing ides...that's one per week for a year! Check out the Flying Solo Marke

Sep 17, 2010 • 35:23

SBBM #30: Secrets to using Facebook as a small business marketing tool

Jennifer Sheahan hands over her best kept secrets on how to use Facebook as a small business marketing tool. She talks about Fan Page design, Facebook Ads and answers all those other questions that we all asking ourselves when deciding if Facebook's right for our business. Luke is his usual immature self, Tim maintains the seriousness that is Small Business Big Marketing plus we vent our deep-seated anger about stock photography. Tim also shares the truth about what happened on the August 2010 I

Sep 3, 2010 • 34:34

SBBM 29: Why marketing should be at the heart of your business

Pete Williams sold the MCG for $500 at the age of 21, has been named Ernst & Young's Entrepreneur of the Year, owns a phone company, a finger food business and has his finger in more pies than that little bloke in that nursery rhyme...what was his name? In this jam-packed episode Pete explains why he relies so heavily on marketing to make his business ideas the success they are. Pen and paper at the ready team. Go! And here's this week's links: Flying Solo (Australia's best micro business commun

Aug 18, 2010 • 32:07

SBBM #28: How to generate free publicity

Free publicity. Bring that on! And no, it's not a joke. The very lovely Rebecca Derrington, founder and owner of Source Bottle shows you exactly how to get it. Plus we are mightily proud to announce the coming together of Small Business Big Marketing and Flying Solo ... Australia's #1 site for the micro business owner. Hi Guys! As of this episode we will be their exclusive podcast. And here's this week's show notes: Source Bottle (Free publicity!) Flying Solo (Our new partner in crime) Small Bus

Aug 4, 2010 • 33:26

SBBM #27: How to Raise Sponsorship

There's this guy Tristan who's running 52 marathons in 52 weeks...all over the world. He wants to raise $100,00 for UNICEF. He also wants some sponsors to join him (financially, not physically!). So we interview his marketing guy on the ground in Australia and give him our thoughts on what he should be doing to attract and retain sponsorship monies. Believe it or not, we both have experience in this area of marketing that's not for the faint-hearted. If you currently use sponsorship in your mark

Jul 28, 2010 • 39:49

SBBM #26: It’s a listener love-in!

Listener questions are the focus of today's show. So, we go head to head shedding our marketing spotlight on such curlies as How do we define marketing?; What are the options to cold calling?; How would seeding work for a helicopter company?; and Is social media for B2B businesses? PLUS we chew it over about Foursquare. Give you the heads-up on Google Places. Share a ripper new Twitter application for Bakers (yes, Bakers!). And reveal a great viral example of an offline brand mastering the onlin

Jul 8, 2010 • 31:54

SBBM #25: 10 Marketing Nuggets to Help Grow Your Business (Part 2)

Part 2 of 10 Marketing Nuggets to Help Grow Your Business, find out the next 5 (or more!) great marketing tips. 6. Get speaking - Here's the best training course around to get you in the public speaking zone. 7. Network (face-to-face!). 8. Optimise your page titles. 9. Outsource - You can't do everything. 10. Sort your email signature out. 11. Under promise and over deliver.   10 Marketing Nuggets to Help Grow Your Business Part 2 (PDF Transcription)   Episode Transcription SBBM #25 – 10 Marketi

Jun 20, 2010 • 24:38

SBBM #24: 10 Marketing Nuggets to Help Grow your Business (Part #1)

Every now and then we like to surprise and delight you (actually we aim to do that all the time!), our treasured listener, with some little marketing nuggets laser-focused on building your business. So, with notebook and pen in hand (or iPad if you've succumbed to the Apple maketing machine as we have), sit down, strap in and get ready to action one or two of them...beacuse, as always, the magic's in the action. Formspring - Here's how we use it. Schedule tweets - We like Hootsuite. Book in to a

Jun 13, 2010 • 26:56

SBBM #23: Meet Yiying, The Twitter Fail Whale Designer

Imagine being responsible for designing one of the world's most famous online branding...and being paid less than five bucks for the privilege! Our guest did exactly that... and she'd do it again tomorrow! Meet, Yiying, the designer of Twitter's Fail Whale... Yiying was a delight to have on the show where she shares: The story behind that famous design; The critical elements to writing that perfect creative brief; The importance of visual branding; How much you should pay for a logo; Her dream t

Jun 4, 2010 • 37:35

The Small Business Big Marketing INTENSIVE – 2 HUGE Days

Off the back of Australia's #1 Marketing show, I'm very please to share with you The Small Business Big Marketing INTENSIVE - 2 HUGE Days at The Caulfield Racecourse in Melbourne, Australia. Fri, Aug 20 to Sat, Aug 21 This is a highly practical marketing workshop for business owners (or marketers thereof) keen to discover how to create high impact marketing on a low impact budget. No BS...no theory...no joking. If it's not for you, then please pass on to those you know that will benefit. For det

Jun 3, 2010 • 4:38

SBBM #22 – Is Advertising for You? Russel Howcroft Thinks So.

For those of you who aren't familiar with our beguile of of the advertising industry, just read the first chapter of Timbo's book - Cha Ching. However, we thought we'd get Russel Howcroft, arguably Australia's "Mr Advertising", on the show to defend his industry. Russel tells us about his advertising background, the success of the Gruen Transfer, and argues that televisions is still the cheapest form of advertising on a cost per thousand views basis. We also launch our fist Marketing Intensive..

May 21, 2010 • 42:02

SBBM #21: Finding Balance and Passion in Your Small Business

Let's see..Australian Ski team Olympic Coach...turned feature film script writer...turned highly balanced individual who now shares his secrets to living your passion and maintaining a work / life balance with the world. Our guest, Chip Richards, may just be Australia's answer to Depak Chopra meets Tony Robbins. He certainly leaves Lukeee and I speechless at one point...wait until you hear the silence! A silence that's never been heard before on SBBM! So, if one of the major problems in your sma

May 3, 2010 • 28:02

SBBM #20 – How to get your small business on national TV…For free

Oh yeahhhh...this interview with Steve Sammartino from Rentoid is marketing G O L D . This guy's a freak...not only has he founded a great little idea and brought it to life all by himself...he's managed to get national TV coverage to boot....for F R E E . Who wouldn't want a bit of that action. Steve's got lots of other great marketing tips and tricks...all of which require a bit of marketing elbow grease than they do large wads of cash. You'll also be privy to Lukee's new marketing term...the

Apr 22, 2010 • 37:36

SBBM #19 – Guerrilla Marketing, Blogging & Building Credibility

In Episode 19 of Small Business Big Marketing, Tim and Luke catch up for a chat about Guerrilla marketing, blogging and creating credibility. Tim tells us about his couple of days at the Tedx talks, a Selling from Stage seminar and networking success, while Luke shares his recent blogging strategies and Guerrilla marketing techniques.   Show Notes Shift Speaker Training (Jo's website) TED Talks SourceBottle.com.au (Tim suggested this was .com but it is actually an Australian websites) Guerrilla

Apr 6, 2010 • 29:48

SBBM #18 – How Send Out Cards is Taking Over the Greeting Card Industry

In our first episode of 2010 we chat with Kody Bateman, founder and director of Send Out Cards. Founded six years ago, Send Out Cards gives members the ability to send a physical greeting card, written in their own hand writing, from an online application. Kody tells us how he got started and why the big greeting card producers should be worried. The episode includes great tips for leveraging network marketing and will show you how to effectively cut through to your customers with direct marketi

Mar 11, 2010 • 39:28

SBBM #17 – How to Name Your Business & Listener Questions

The final Small Business Big Marketing episode for 2009, episode 17 covers listener questions including how to name a business and where to find marketing inspiration. We recommend some holiday reading and wrap up the year that was. We thank you all for your support throughout 2009 and look forward to you joining us for our next season in 2010. Our next episode is due out in mid February 2010, so we'll catch you then. How to Name Your Business & Listener Questions (PDF Transcription) The post SB

Dec 30, 2009 • 27:36

SBBM #16 – Pay Per Click Advertising and Google AdWords Strategies

Ahhhh...the end of the year is nigh! We can smell the brandy cream and hear the presents being opened already. Welcome to the second last episode of SBBM for our 2010 season. And today we have a very, very sepcial guest in Luke Moulton...that's right Lukeee, Lukeeee, Lukee! He' going to share with us the good, the bad and the ugly of PAY-PER-CLICK (PPC) advertising. Specifically a bit of Google Adwords and Facebook advertising action. We also touch on the fact that our humble little marketing sh

Dec 21, 2009 • 30:27

SBBM #15 – Finding your way to the top of Google

In this episode of Small Business Big Marketing you will hear Luke gush (often uncontrollably) as we speak to Ben and Eugene, a couple of blokes who have got their heads and business well and truly around the online marketing world. Owners of the Melbourne business Noble Samuri, the boys reveal how you can find your way to the top of Google with some basic understanding of key words....why a key word isn't a key word....plus you'll hear about an amazing 30-day FREE program that takes you step-by

Nov 29, 2009 • 49:34

SBBM #14 – How “seeding” can help grow your brand – Scott Kilmartin from Haul.

We chat with Scott Kilmartin from Haul about how he's turning old billboards into highly sought after street wear. Scott shares some of his marketing secrets including how "seeding" upcoming music artists is helping promote the Haul brand to his target audience. Up for grabs is a Macbook Sleeve - just leave a review on iTunes, send us an email with your name, address and iTunes ID, and you'll be in the running to win. What We Mention Haul Scott Kilmartin (Twitter) Flippa (Buying and Selling Webs

Nov 17, 2009 • 41:33

SBBM #13 – So you want to look big? Marketing insights from The Bra Queen.

Whilst we both (one of us more than the other) show our juvenile (make that immature!) side during our time with The Bra Queen, we think you'll find this interview bursting even more than usual with marketing goodness. For a small business owner, Renee is really thinking big AND implementing some big business marketing ideas...allowing her to punch far above her size. You'll find out how she created some market research that achieved more than 1,000 responses, how she's positioned her business t

Oct 26, 2009 • 25:50

SBBM #12 – Strategies to Help People Find You Online

If the idea of creating a blog for your business is anywhere on your marketing radar but the idea of actually keeping it current and interesting does your head in then stop reading this and start listening to episode 12. In it, we interview James Duthie, blogger extraordinaire and online marketing strategist. He tells us how to get blogging plus how to get found in the largest haystack of them all which we all know as the world wide web. Mentioned Contact us about Spotlight. SEO Book Perry Marsh

Oct 19, 2009 • 27:25

SBBM #11 – Making A Real Estate Agency Look Like A Fashion Label

It's about time. Not since show 4 have we been blessed with the presence of a female. Although some would argue that Luke can be a bit of a girl sometimes! Today we chat with Michelle Skoglund, a breath of fresh air in the real estate industry. Michelle opened up an Agency called Aqua, a real estate agency that's more like a premium clothing brand than a place that sells property. Having learnt all she knows from the likes of Qantas and Hyatt Hotels, not only has she created a beautiful brand, b

Sep 24, 2009 • 25:56

SBBM #10 – Finding a Niche in a Crowded iPhone App Marketplace

David Curry, ex advertising exec of over 20-years, cleverly identified a gap in the iPhone application market...one that he himself would never use in a million years; but one that over 150,000 American females just had to have. David shares with us how he identified the gap, how he went about filling the gap and he he promoted it on a shoestring budget of just $1,000. If you've ever thought of developing an iPhone app then this interview is for you. We also answer the question of whether you sh

Sep 7, 2009 • 37:19

SBBM #9 – How to Build your Personal Brand

Luke Harvey-Palmer, Founder of Buzzle, shares some absolute gold in respect to building your personal brand both online and off. Luke is a guy who spends every waking hour building the personal brands at the very top end of Australia's business community, and he has kindly given us 30 minutes of his time to tell us how its done. Personal branding is an often overlooked part of a small business's marketing mix, but this can all change if you take on board Luke's sage and simple to implement advic

Aug 25, 2009 • 33:29

SBBM #8 – How to Build a Community Around Your Business

Martyn Thomas, Founder of Frank Media, a media planning and buying agency shares with us what it means to build a community around your business and how it can have a hugely positive impact on your bottom-line. You'll also discover what it means to create a 'tuned-in' product or service and how to go about it. Oh, and we announce the winners of the personalised copies of Iggy Pintado's book The Connection Generation...and (yes, there's more) share with you the iPhone apps that make it all worthw

Aug 11, 2009 • 34:11

SBBM #7 – How to Get Connected and Build Your Business

Social Media guru, author of the best-seller Connection Generation and all round nice Guy Iggy Pintado is in the hot seat for this episode. Having held senior marketing positions with Telstra and IBM, Iggy has now decided to spend his life connecting and showing others how to connect for the benefit of building your business and personal brand...both online and off. Iggy shares with us why it’s so important to be connected in this day and age...and how you can do it simply and easily. And we bre

Jul 23, 2009 • 31:42

Podcast #6 – One Australia’s Most Famous Olympians Turns Small Business Owner

Olympic Swimmer Michael Klim, veteran of three Olympic Games and recipient of numerous Gold & Silver medals, shares with us how he's gone about creating a range of male skincare products called MILK (that's Klim spelt backwards!) from scratch. You'll hear what role Shrek (yes Shrek) played in the development of his brand, about a marketing tool that made developing all aspects of his brand so much simpler plus how part of his working week now involves playing courier! Links mentioned include: Mi

Jul 9, 2009 • 33:28

Podcast #5 – Listener Questions about Networking & Web Marketing

Tim and Luke step out of the studio to answer a few listener questions about networking and setting up a website for a new business. This episode's a short one in preparation for some ripper interviews coming up including an ex Australian Olympian and a social marketing expert. Listener Questions about Networking (PDF Transcription) The post Podcast #5 – Listener Questions about Networking & Web Marketing appeared first on Small Business Big Marketing.See omnystudio.com/listener for privacy info

Jul 1, 2009 • 13:43

Podcast #4: The Tricks to Using Publicity to Build Your Small Business

We chat with Flip Shelton, PR expert, writer, presenter and muesli maker, about how you develop your story and promote it journalists for inclusion in traditional and online press. The Tricks to Using Publicity to Build Your Small Business (PDF Transcription) ??? ???????? ????? ?????????? ???????? ????????? ? ?????????? ????????. ???? ????? ????????? ?? ?? ????????? ? ?????????? ???? ?????? ??? ??????? ???????? ?? ??????? ????????? ? ?????? ?????????? ??? ???? ???????? ???????????. ?????? ??? ??

Jun 4, 2009 • 24:48

Podcast #3: Finding a Niche in a Crowded Market Place

Mel Bridge, owner and founder of GXY Search, a recruitment company for gen x and y'ers, talks to us about her niche and how she uses networking and relationship building to generate a solid client base. If you like the show, subscribe with iTunes. Finding a Niche in a Crowded Market Place (PDF Transcription) The post Podcast #3: Finding a Niche in a Crowded Market Place appeared first on Small Business Big Marketing.See omnystudio.com/listener for privacy information.

Jun 4, 2009 • 28:54

Podcast #2: How a Corporate Marketer Built a Successful Small Business of His Own

Darren, co-owner and operator of St Kilda Boat Sales, tells how his passion for boats took him from the corporate technology maketing world into his dream business. How a Corporate Marketer Built a Successful Small Business of His Own (PDF Transcription) The post Podcast #2: How a Corporate Marketer Built a Successful Small Business of His Own appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy informati

Jun 4, 2009 • 24:06

Podcast #1: How a Mechanic Changed the Campervan Hire Business

John, founder and owner of Wicked Campers, tells us how he's used affordable and novel marketing ideas to turn a small fleet of vans into an international campervan hire business. This first Small Business Big Marketing podcast covers inspiring material from someone who is constantly thinking outside the marketing box. How a Mechanic Changed the Campervan Hire (PDF Transcription) The post Podcast #1: How a Mechanic Changed the Campervan Hire Business appeared first on Small Business Big Marketin

Jun 4, 2009 • 21:07