What is universal, critical, unlimited in use cases, frequently innovated, effective and reliable? Hopefully, your startup, especially with some inspiration from baking soda.We believe that successful startups share the same properties as this magical powder – namely, being essential, effective and adaptable. Together, and with all of you, we’ll delve further into the journey of early-stage companies and their adventurous CEOs.Join us for our quick ~30 minute episodes; we hope you will subscribe!