Podcast Insider

Todd Cochrane, Mike Dell & MacKenzie Bennett

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Blubrry's official podcast where we discuss the podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

Podcast Conference Roundup: Latest Trends & Events – PCI 435

Podcast Conference Roundup 2025 We’re diving into the current podcast conference scene—what’s happening, who’s attending, and whether these events are really worth your time and money. From TravelCon recaps to previews of Podcast Movement Evolutions, Podfest Asia, and The Podcast Show London, we cover what podcasters need to know to make the most of these gatherings. Creators of all levels can appreciate these hot takes, and insider insights to help you decide which events are right for you—and

Mar 25, • 41:31

How AI Enhances Creative Processes in Podcasting

How AI is transforming content creation by removing technical barriers and allowing creators to focus on ideas. Why this matters: AI has changed the way people approach podcasting, video, and written content. Creators are shifting from figuring out how to create content to focusing on what to create. Read the blog post that inspired this episode, from Barry Kantz on the Blubrry team: AI Has Changed My Brain This is an exciting time for podcasters and content creators… How AI Enhances Creative Pr

Mar 17, • 38:53

Mastering Podcast SEO: Strategies to Grow Your Listener Base

Hit play now and start optimizing your podcast for growth! Want more listeners to discover your podcast? It’s time to harness the power of Podcast SEO! In this episode, we break down how to optimize your podcast for search engines and major directories like Apple Podcasts and Spotify.   What You’ll Learn: ✔️ The key differences between Podcast SEO and traditional SEO ✔️ How to find and use the right keywords for your episodes ✔️ Best practices for writing SEO-friendly show titles and description

Mar 10, • 30:34

Why 2025 is the Perfect Time to Start a Podcast (Even If It Seems Oversaturated) – PCI 432

2025 is a great time to start a podcast Thinking of starting a podcast in 2025? Worried the podcasting world is already too crowded? In this episode, we dive into the top reasons why launching a show now can be more advantageous than ever—even when it seems like “everyone” already has a podcast. From tapping into hyper-niche audiences to taking advantage of cutting-edge tech, you’ll learn why there’s plenty of space for fresh voices and unique ideas. Join us as we break down the key factors that

Mar 3, • 38:16

Split Decision: How to End a Podcast Co-Host Partnership Gracefully – PCI 431

Breaking up with a co-host can feel like navigating a delicate and deeply personal crisis—especially when you’ve invested time, energy, and your creative efforts into building a podcast together. But like any partnership, misalignments in goals, scheduling, or creative vision can arise, sometimes leaving you little choice but to respectfully part ways. Today, we explore the signs that it may be time to move on, how to plan an amicable separation (if possible), and the best ways to handle shared

Feb 24, • 18:48

Using Video to Elevate Your Podcast Promotion – PCI 430

In today’s episode, we’re diving deep into the power of video for podcasters. First, we’ll discuss why adding a visual component to your podcast promotion can skyrocket listener growth and brand recognition. Then, we’ll get hands-on with tips for setting up a budget-friendly or professional-quality video studio—without sacrificing great audio. You’ll learn how to transform your existing podcast content into scroll-stopping short clips, “audiograms,” and highlight reels perfect for YouTube, Insta

Feb 17, • 29:10

Building a Profitable Podcast Strategy for Businesses – PCI 429

Special Edition of Podcast Insider ft. Paul Colligan In this special edition of Podcast Insider, Todd welcomes longtime friend and podcast industry veteran Paul Colligan. Together, they dive deep into how businesses—small or large, local or global—can leverage podcasting as a powerhouse marketing and sales tool. From identifying the exact goal of your show, to repurposing content for social media, to measuring real ROI (not just downloads), Paul and Todd share proven strategies and case studies

Jan 31, • 1:02:31

Unpacking Podfest: Insights and Encounters

Podfest 2025 Was a Blast After an incredible few days at Podfest 2025—one of the year’s best gatherings for podcasters, creators, and audio aficionados—we’re back and ready to share all the highlights. We unpack the most exciting trends, tools, and questions that caught our attention. Don’t miss these takeaway

Jan 23, • 20:55

Quarterly Tasks For Your Podcast Success

(Originally aired Oct. 2024) Are you thinking about changing things up for your podcast in 2025 and not sure what you can do different or better? We’ve got a whole list of quarterly tasks for your podcast success. Learn what can be done to improve your podcast – whether that is for you the host and person behind the scenes making it all happen or for your listeners. Choose which of these recommendations would work best for you and your podcast to not only be easier for you but better for your a

Jan 17, • 20:22

Turning Criticism into Growth: Managing Feedback & Boosting Your Podcast Brand with PR – PCI 427

Maneuvering Your Podcast Criticism and Feedback into Podcast Growth It’s a new year and time for a new outlook on your podcast feedback. If you’ve ever run into criticism and what you’d consider negative feedback about your podcast, we’re here to help you not only manage that feedback but how you can boost your podcast brand with a PR strategy. Today’s Hosts: MacKenzie Bennett, Cathy Beuten, Cyndee Harrison, Erika Brooks and Rachael Amato 1. How to Handle Negative F

Jan 9, • 0:00

Innovative Podcast Tools You Didn’t Know About at Blubrry – PCI Rerun

As we take some time off for the holidays we figured it’s time for rerun episode on that focuses on some of the best tools that Blubrry has to offer. Tune in to find out if there’s any cool features you didn’t know we offer that you can use in the upcoming New Year! Blubrry’s Innovative Podcast Tools Hosting and Publishing Podcast Hosting: Various plans from Standard to Pro, including unlimited storage and advanced tools. WordPress Integration: PowerPress plugin for seamless m

Dec 26, 2024 • 20:54

Podcasting’s Year in Review: Trends and 2025 Predictions – PCI 426

In this recap episode, we’re diving into the key trends and milestones that defined podcasting in 2024 and looking ahead to what 2025 might have in store. Join us as we explore predictions, challenges, and opportunities for podcasters in the year to come. Happy Holidays! And a note to all podcasters, please be patient with our support team from now til Jan. 2, 2025 as scale down our team for some well deserved time off. Today’s Hosts: Todd Cochrane, MacKenzie Bennett and Mike Dell 2024 Rec

Dec 19, 2024 • 0:00

Optimizing Podcast Length: Balancing Depth and Engagement – PCI 425

Comparison is a thief of joy and that includes asking everyone how long you think your podcast should be. The answer lies with you, the creator and how long you believe each episode of your podcast should be. Today, Podcast Insider gives you the pros and cons on how one can optimize podcast length to balance the depth and engagement that creators strive for. Today’s Hosts: Todd Cochrane and MacKenzie Bennett Don’t focus on a specific time length of your episode, take this advice and decide

Dec 12, 2024 • 17:36

Ultimate Holiday Gift Guide for Podcasters – PCI 424

Tis the season to gift your podcast obsessed loves ones with their favorite gear. Struggling to find the perfect gift for that podcaster who spends more time talking to a microphone than actual humans? Fear not! Blubrry has compiled the ultimate guide to help you win the title of “Best Gift Giver Ever” in your favorite podcaster’s heart (or at least their next episode shoutout). Today’s Hosts: Mike Dell and Todd Cochrane Take a Look at Blubrry’s Ultimate Holiday Gift Guide for Podcas

Dec 5, 2024 • 21:35

Unlocking New Listeners: Innovative Podcast Marketing Techniques – PCI 423

Are you ready to grow your podcast audience and reach listeners you’ve never tapped into before? In this episode, we dig into the latest and most effective marketing techniques to expand your show’s reach. From creative social media strategies to leveraging unique platforms and partnerships, we explore actionable tips that can help you attract new listeners. Tune in to learn about 10+ innovative podcast marketing techniques! Today’s Hosts: MacKenzie Bennett and Todd Cochrane Here are some

Nov 21, 2024 • 22:30

Celebrating Gratitude and Community in Podcasting – PCI 422

It is unofficially the holiday season and today we’re here to discuss the ways in which podcasters can participate in any way they can. Giving back to the community around Thanksgiving is a meaningful way for a podcast to show appreciation to listeners, guests, and supporters. Today’s Hosts: Mike Dell, Todd Cochrane and MacKenzie Bennett Here are some ideas to create a Thanksgiving Give-Back theme: 1. Charity Shoutouts and Partnerships: Highlight Local or Relevant Charities:

Nov 15, 2024 • 12:30

Boost Your Video Podcast Quality with Expert Editing Tips – PCI 421

Podcasters know that video podcasting is quickly growing and they want to be part of the hype, but how does one jump on this effectively? Today, the Blubrry team goes into detail on to not only create video episodes but to do so well. From recording to editing to publishing, we take you through 15 tips on how to get your best video episode yet! Today’s Hosts: Mike Dell and Todd Cochrane Editing a video podcast involves balancing both audio and visual elements to create a polished and engag

Nov 8, 2024 • 25:20

Tales from the Podcast Crypt: Navigating Nightmares in Podcasting – PCI 420

Happy Halloween from Podcast Insider! Join Mike Dell and Dave Clements from the Blubrry team as they recount the most haunting experiences in podcasting in this Halloween special. From forgotten “record” buttons to complicated RSS feeds, each story offers insights and lessons that every podcaster can appreciate. Listen in for laughs, shivers, and valuable tips to help you avoid these common podcasting pitfalls. Dave’s Podcasting Missteps Interview fail: forgot to hit record on

Nov 1, 2024 • 30:39

Overcoming Podcasting Paralysis: Tips and Tricks – PCI 419

Today’s Hosts: Mike Dell and MacKenzie Bennett There are several common barriers that stop people from starting a podcast, ranging from technical concerns to personal fears. This podcasting paralysis stops many from finally getting their show out there and today, we are here to alleviate those anxieties and dissecting how to fix them. By addressing these concerns—through education, planning, and embracing imperfections—potential podcasters can overcome these barriers and successfully laun

Oct 24, 2024 • 26:28

Essential Podcasting Gear for 2024: What You Need and What You Don’t – PCI 418

Audiosigma’s Podmobile In today’s episode, we take a look at the world of podcasting gear! Covering equipment and podcast setups for those just starting out or those looking to upgrade. Mike and Todd talk about microphones, mixers, and video setups to help you achieve great audio (and video) quality without breaking the bank. Plus, at the end of this episode Mike chats with Fernando Pires, the inventor of Audiosigma products, about some exciting innovations in podcasting tech! Today&

Oct 17, 2024 • 51:24

Unlocking the Power of Visual Podcasting with Pod2Vid – PCI 417

In this episode, we explore our latest innovation, Pod2Vid, a tool designed to convert your podcast into a compelling video format. Whether you’re aiming to reach a broader audience on YouTube or other video platforms, Pod2Vid simplifies the process by transforming your audio episodes into engaging video content with just a few clicks. Todd, Mike and MacKenzie cover how it works, its advantages for podcasters looking to expand their audience, and share tips on maximizing its potential. Tun

Oct 10, 2024 • 14:01

Quarterly Tasks For Your Podcast Success – PCI 416

Consider what can be done to improve your podcast – whether that is for you the host and person behind the scenes making it all happen or for your listeners. Choose which of today’s recommendations would work best for you and your podcast to not only be easier for you but better for your audience. Today’s Hosts: MacKenzie Bennett and Todd Cochrane It’s the beginning of a the last quarter of the year, now is the time to start doing a handful of quarterly podcast tasks to e

Oct 4, 2024 • 20:22

Blubrry’s Milestone: Two Decades of Podcast Industry Leadership – PCI 415

In this special episode of Podcast Insider, Todd Cochrane and the Blubrry team celebrate 20 years in podcasting a little early for International Podcasting Day. Join Todd, Barry Kantz, Brian Yuhnke, Cathy Beuten, and Mike Dell as they reflect on the early days of podcasting, the founding of Blubrry, and how the industry has evolved over the years. Hear stories of how Blubrry was built by podcasters for podcasters, from the first days of podcast monetization to the growth of podcast hosting and s

Sep 26, 2024 • 0:00

Top 10 Worst Pieces of Podcast Advice and Why – PCI 414

Replacing the Bad Podcast Advice with the Good Mike and MacKenzie from Blubrry are here to dissect some of the worst podcasting advice out there – but of course include the better ways to treat yourself and your podcast instead. Each don’t comes with a side of what to do instead and please remember, each podcaster is different. Take this as seriously as you’d like – but we’re here to explain exactly why the following pieces of advice are simply bad for you and your podcast. Wi

Sep 19, 2024 • 31:41

Enhance Your Podcast Strategy with Smart Content Repurposing – PCI 413

Best practices for repurposing your video for your podcast Today, the Blubrry team provides their perspective on the art and science of content repurposing to elevate your podcast strategy. Discover how to take your existing podcast episodes and transform them into valuable assets across various platforms, reaching new audiences and maximizing your podcast’s potential. Use these tips to create a smarter, more efficient workflow. Tune in and learn how to breathe new life into your podcast e

Sep 12, 2024 • 21:38

When to Use Private and Premium Podcasting – PCI 412

We think private and premium podcasting are so important and helpful in today’s landscape of podcasting formats that we’re rerunning this episode for you. Private and Premium Podcasting Use Cases Keeping a podcast limited to a certain group of listeners gained popularity in recent years, especially due to a major switch to remote working. Blubrry offers a wonderful option for those interested in keeping a podcast secure and private, set to an audience of your discretion. Today, we go

Sep 5, 2024 • 15:27

Networking and Navigating Industry Events: Tips from the Pros – PCI 411

In this encore episode of Podcast Insider, we review best practices when navigating industry events. In this retro-but-still-relevant episode, hosts Todd Cochrane, Mike Dell and MacKenzie Bennett share their extensive experiences and practical tips about attending industry conferences. The episode opens with Dell briefly introducing their experience at the Podcast Movement conference in Washington, D.C. last week. Recent Experience – Mike opens with insights from the Podcast Movement confe

Aug 29, 2024 • 24:37

Podcasting Websites: Your 2024 Guide to Success – PCI 410

Podcast Websites: What Do You Need in 2024? As the podcasting landscape becomes increasingly competitive, a dedicated website is no longer just a digital hub but a vital tool for podcasters. It serves as the central point for audience engagement, brand building, and content monetization. In 2024, having a well-designed, fully functional podcast website is essential for creators looking to stand out, enhance discoverability, and create a lasting connection with their listeners. Creating a website

Aug 22, 2024 • 18:57

Deep Dive into Blubrry’s Thrive Bundle Features – PCI 409

The Blubrry Thrive Bundle offers a comprehensive suite of tools designed to enhance your podcasting experience, making it easier to create, promote, and analyze your content. Today’s Hosts: Todd Cochrane and MacKenzie Bennett Here are some key benefits of Blubrry’s Thrive Bundle: Podcast AI Assistant (PAI): Episode Planning: Assists with generating intelligent episode topics, guest questions, and bios. Post-Production: Creates transcripts, suggests titles, generates show summaries,

Aug 15, 2024 • 22:19

Blubrry’s Event Tracker for Podcast Milestones – PCI 408

Tracking Podcast Milestones Just Got Easier with Blubrry’s Event Tracker In this episode, we dive into Blubrry’s latest feature release—an Event Tracker integrated into our Podcast Statistics Dashboard. Designed to enhance your podcasting strategy, this new tool is a game-changer for podcasters looking to streamline their workflow, better understand their audience, and optimize their content planning. Today’s Hosts: Mike Dell and MacKenzie Bennett Join us as we explore how this

Aug 8, 2024 • 15:10

The Art of Podcasting from Anywhere: A Traveler’s Guide – PCI 407

Take Your Podcast With You Welcome to another episode of the Podcast Insider, where we bring you tips, tricks, and insights to elevate your podcasting game. At some point you’ll likely have to adjust your podcast due to travel for work, vacation or just a desire in a change of scenery. Recording on the go can be both exciting and challenging, but we’re here to alleviate those fears. Join us as we dive into the essentials of mobile podcasting, from choosing the right gear and finding

Aug 1, 2024 • 14:37

AI and Copyright Laws: What Podcasters Need to Know – PCI 406

Offering insights into the implications of using AI-generated content. Have you given AI a try yet when it comes to your podcast? Today, we are diving into the topic of copyright and the role of artificial intelligence in podcasting. Barry Kantz, General Counsel and CFO at Blubrry joins Mike to explore the legal intricacies and practical implications of using AI-generated content in your podcast. Featuring current trends and potential future legislation, this episode offers valuable insights fo

Jul 26, 2024 • 15:27

How to Use Visual Elements to Market Your Podcast Effectively – PCI 405

In this episode of Podcast Insider, hosts MacKenzie Bennett and guest Aaron Hope discuss effective strategies for using visual elements to market a podcast. They open by emphasizing the importance of incorporating design and aesthetics into podcast marketing to enhance listener engagement and share-ability across digital platforms. Today’s Hosts: MacKenzie Bennett and Aaron Hope 1. Social Media Graphics Why Use Them: Grab attention quickly in crowded social media feeds. Convey key informa

Jul 18, 2024 • 28:36

Missing Pieces: How to Fill the Gaps in Your Podcast’s Success – PCI 404

In this episode, MacKenzie and Mike discuss critical elements that may be missing from your podcast. They cover essential areas to enhance your podcast’s success and listener engagement. Being this is Episode 404, we figured it would be a good time for you (and us) to try and figure out what might be missing from your podcast. 8 Potential Gaps Holding Back Your Podcast’s Success 1. Marketing and Promotion: • Strategies for effective social media marketing • Leveraging SEO for podcast

Jul 12, 2024 • 14:18

Secrets to Consistent Podcasting Success – PCI 403

The Blubrry team spills their secrets on how to be consistent and how to stay motivated for podcast success. Mike and MacKenzie have a combined 30 years of podcasting and in this episode, they explore practical strategies, share inspiring stories, and offer expert tips to help you keep your passion alive and your episodes on schedule. Join us as we uncover the secrets to sustaining your podcasting momentum and turning your creative vision into a long-term success. Here Are 11 Tips to Help You Po

Jul 4, 2024 • 17:14

Innovative Podcast Tools You Didn’t Know About at Blubrry – PCI 402

We have been busy! Today let’s go over all the innovations Blubrry offers that you should know about – but might not have heard of. Whenever something new comes out we put the word out and our course build documentation. Then we tend to press on to the next big thing. Sometimes it’s good to step back and give you an overview of all we have to offer. Blubrry’s Innovative Podcast Tools Hosting and Publishing Podcast Hosting: Various plans from Standard to Pro, including unlimited stor

Jun 27, 2024 • 20:54

The Potential of Video Podcasting – PCI 401

Welcome to another exciting episode of our podcast! In this episode, we discuss the world of video podcasting and specifically just how easy it can be with Blubrry. Podcasters and creators of all levels will learn about the unique opportunities and challenges video podcasting presents. Join us as we discuss the technical aspects of video production, content creation techniques, and how to effectively engage with your audience through visual storytelling. When it comes to podcasting in general, a

Jun 20, 2024 • 19:22

400th Episode of Blubrry’s Podcast – PCI 400

We’ve got a special episode of Podcast Insider as the Blubrry team celebrates our 400th episode! Join us as we reflect on our journey, share highlights and stories from past episodes, and discuss what’s next for Blubrry Podcasting. This milestone is a testament to our incredible community of podcasters, listeners, and supporters. Thank you for being part of our journey! Episode 400 is likely not completely accurate. We guessed when we started Podcast Insider by adding up all the pri

Jun 13, 2024 • 33:19

Unleashing Control Over Your Podcast Platform with WordPress and PowerPress – PCI 399

Today Blubrry discusses the essentials of building and maintaining a podcast website. We explore why having your own site is crucial for total control over your content and audience engagement. Specifically, we’ll focus on the advantages of using WordPress paired with our plugin, PowerPress. Your show is never safer than when it’s in your hands. If you are using WordPress and PowerPress for your podcast publishing, YOU are the platform. This is good. You own the feed address and get

Jun 6, 2024 • 19:49

On the Road to Success: Podwheels’ Path with Greg Thompson – PCI 398

The podcasting path has been long and prosperous for our Podcaster of the Month, Greg Thompson. Greg Thompson Since its launch in 2016, Thompson’s show, PodWheels, has produced more than 1,500 podcast episodes while generating more than 200,000 downloads. In this episode of Podcast Insider, he shared with us the long and winding road that led his career from sports celebrity interviews to the shared wisdom and important insights of truckers. Join Mike Dell as he learns of the incredible jo

May 30, 2024 • 0:00

Innovative Ad Strategies for Podcasters: A Deep Dive – PCI 397

Today we dive into the cutting-edge world of advertising strategies tailored specifically for podcasters. The monetization opportunities for podcasters is always changing, but there are a few ways that will always stick around. In this episode, we explore innovative ad techniques that go beyond traditional methods, helping you maximize your revenue while maintaining a seamless listening experience for your audience. The Blubrry team’s expert advice on this topic can helps with actionable

May 23, 2024 • 14:06

From Listeners to Fans: Crafting Content That Pays Off – PCI 396

Creating exclusive content for paying podcast listeners is an excellent way to provide additional value and encourage more listeners to subscribe to premium tiers. Blubrry offers premium podcasting for creators to offer to their audience in hopes of not only creating special, specific content for them, but monetizing said content as well. Here are several ways podcasters can offer exclusive content to their paying subscribers: Bonus Episodes: Offer additional episodes that are available only to

May 17, 2024 • 13:55

Cross-post Strategies for Podcaster Collaboration – PCI 395

A Rising Tides Raises All Ships As the world of podcasting continues to grow, creators must find innovative ways to expand their audience. Today, we’re diving into the art of cross-posting, a powerful tactic that leverages the magic of collaboration. Podcasters that team up with fellow hosts can amplify their reach and introduce each other’s content to a whole new crowd. Take note of these strategies and join us as we explore how to make cross-posting work for podcast hosts and their

May 10, 2024 • 17:24

Podcast Statistics: What is Important – PCI 394

Todd and Mike sprinkle bits of advice about what podcast statistics that podcasters should pay more attention to as well as the ones that are less crucial to creators overall understanding of their success. Podcasters should focus on key statistics that reflect their unique goals and aspirations instead of getting caught up in every available metric. Remember the importance of not stressing over stats but focusing on consistency and quality of the content to ensure steady growth and audience

May 2, 2024 • 25:42

Creating a Podcast Website: Must-Have Features and Tips – PCI 393

In today’s episode, we will delve into the podcast website must-have features, from selecting the perfect theme and SEO plugins to incorporating an effective audio player. Join us as we discuss the elements your podcast website needs, how to integrate social sharing, and tips to enhance your website’s user experience for your listeners. Today’s Hosts: Mike Dell and MacKenzie Bennett Creating a website for your podcast involves incorporating several essential tools and features to ensure f

Apr 25, 2024 • 22:24

Landing a Job in Podcasting: Insider Tips – PCI 392

Sharing practical tips for landing a job in podcasting Whether you’re a seasoned audio engineer or a passionate storyteller looking to break into the industry, this episode is packed with valuable advice from top insiders.We uncover necessary skills, the dos and don’ts of applying, and how to make your resume stand out. Long-standing Blubrry employees share our experiences to help you turn your podcasting aspirations into a rewarding career. Today’s Hosts: Todd Cochrane, Mike D

Apr 18, 2024 • 29:03

Exclusive Podcasts: Innovation or Industry Setback? – PCI 391

Exclusive Content Has the Capability to Reshape the Podcast Industry Companies like Spotify, Wondery, and Luminary have invested in exclusive podcasts, contributing to a more competitive environment. Blubrry, on the provider side has also started offering Premium podcasting subscription plans content creation for our podcasters. Are these efforts worth it for the podcast industry? These directory platforms offer unique content to their subscribers, with Luminary, for instance, providing exclusi

Apr 11, 2024 • 19:20

On the Road with Blubrry’s Podcast Pioneers – PCI 390

A recap of the Mid-America Trucking Show and Podcast Movement Evolutions, featuring an interview with our April Podcaster of the Month, Cheryl Jones In this enlightening episode of our podcast, Todd and Mike recap their experiences at two conferences they attend in March: the Mid-America Trucking Show and Podcast Movement Evolutions. Getting into the the details of these conferences, buzzing with innovation, inspiration, and insightful exchanges. They share their experiences with keynote speeche

Apr 5, 2024 • 35:59

Podcast Widgets and Vid2Pod from Blubrry – PCI 389

In today’s episode of Podcast Insider hosts Todd Cochrane and Mike Dell discuss the new tools released by Blubrry Podcasting: Widgets & Embeds, and Vid2Pod. Widgets and Embeds are aimed at improving engagement with audiences and Vid2Pod makes it incredibly easy for video creators to also become audio creators. The first of these services, Widgets and Embeds, offers a seamless integration of podcast content into websites and blogs. This tool allows podcasters to effortlessly share thei

Mar 29, 2024 • 22:01

Podcasting 101, Blubrry’s Podcast AI Assistant – PCI 388

This week we released our latest tool for podcasting, our very own Blubrry PAI – Podcast AI Assistant. In this episode we go into detail on how our new artificial intelligence feature for Thrive Bundle customers completely changes the way they prepare for, publish and promote their podcast. This new podcast AI tool is a game-changer for our creators and we promise will simplify the podcasting process, saving all involved precious time and energy that can be devoted to your podcast recordin

Mar 21, 2024 • 36:39

Podcasting 101, Blubrry Thrive Bundle – PCI 387

The Thrive Bundle from Blubrry is designed to empower podcasters of all levels. From the novice just starting out to the seasoned professional looking to enhance their show. Combined with our renowned hosting services, detailed analytics, and seamless WordPress integration via the PowerPress Plugin, the Thrive Bundle offers tools and insights that are indispensable for podcast growth and audience engagement. Today the team unpacks each component of the bundle and why it’s a steal for anyo

Mar 14, 2024 • 13:51

Podcasting 101, Blubrry Pro Hosting – PCI 386

Take your show to the professional level In today’s episode we are taking a close look at the benefits of professional podcast hosting — more so than using a reputable podcast hosting platform — but the pro hosting plan offered by Blubrry Podcasting. This episode is a goldmine for both budding and experienced podcasters as we explore the comprehensive features that Blubrry’s Pro Hosting offers, such as its unmatched bandwidth, detailed analytics, monetization capabilities and robust

Mar 7, 2024 • 19:19

Video Podcasting vs. YouTube vs. Spotify – PCI 385

A Video Podcast is What You Want it To Be Video podcasting has revolutionized the way audiences engage with content, offering a visually enriching experience that complements the auditory. For podcasters looking to expand their reach and diversify their content, incorporating video podcasting into their strategy can be a game-changer. This approach not only enhances the listener’s experience by providing visual context but also opens up a multitude of distribution channels across various p

Feb 22, 2024 • 16:19

Moving to Blubrry from Another Podcast Host – PCI 384

Switching to Blubrry from another platform is easy Migrating your podcast to Blubrry from another hosting platform can be a strategic move to leverage Blubrry’s comprehensive suite of podcasting services, including advanced analytics, monetization options, and a robust distribution network. The process involves a few critical steps to ensure a smooth transition, preserving your show’s integrity, subscriber base, and search engine rankings. It’s essential to approach this migrat

Feb 16, 2024 • 15:23

How Long Should a Podcast Be? – PCI 383

Don’t Put Too Much Thought Into Your Podcast Episode Length Whether you’re a budding podcaster wondering how to pace your episodes or a seasoned listener curious about the behind-the-scenes decisions, this episode offers valuable perspectives on balancing content depth with listener attention spans. Join us as we unravel the art and science behind podcast lengths, ensuring your next listen or production hits the sweet spot. Today’s Hosts: MacKenzie Bennett and Mike Dell

Feb 9, 2024 • 15:15

Benefits of Podcast Transcriptions – PCI 382

Have you used a podcast transcription to enhance your show? Podcast transcription offers several significant benefits that can enhance the reach, accessibility, and overall impact of your podcast. Recently, Apple announced that they will be implementing the transcription tag into their platform; here at Blubrry we’ve offered transcription and closed captions in our podcast player since 2022. Today’s Hosts: Mike Dell and MacKenzie Bennett Learn more about Blubrry’s podcast transcripti

Feb 2, 2024 • 16:05

Using a Podcast Donation Platform – PCI 381

Donation platforms are taking a pivotal role in the world of podcasting and sustaining and growing podcast projects. Today we explore the ins and outs of various donation platforms available to podcasters, how they work, and why they are becoming an essential tool for podcast creators looking to monetize their content. From understanding the mechanics behind these platforms to hearing firsthand experiences from seasoned podcasters who have successfully leveraged these tools, we aim to provide a

Jan 26, 2024 • 18:36

How to Grow Your Podcast Audience – PCI 380

Efficiently Grow Your Podcast Audience In this enlightening session, we dive deep into the essential strategies and innovative techniques needed to expand your podcast’s reach and engage a broader audience. From leveraging social media platforms to understanding the power of storytelling, we’ll cover a range of topics that are crucial for any podcaster looking to make a significant impact. Whether you’re just starting or seeking to elevate your existing podcast, this episode pr

Jan 19, 2024 • 22:08

Podcasting 101, The Beginning of a 2024 Series – PCI 379

An Overview of What to Do When Starting Your Podcast Today, we’re covering a range of topics that are essential for beginners in podcasting. As January tends to lead to rapid podcast releases, we thought this would be the perfect time to reach out to any newcomers. These topics can help provide a comprehensive overview of what it takes to start and run a successful podcast. Look for future episodes later this year related to progressing through the steps of starting your podcast. Today’s Hosts:

Jan 11, 2024 • 29:22

Blubrry’s Podcast Predictions for 2024 – PCI 378

Are the Podcast ‘Experts’ Actually On Track? Some members of the Blubrry team provided insight into what they believe will happen in the podcasting space in 2024. Todd, Mike and MacKenzie share their own thoughts and hopes (and some unfortunate expectations as well) in today’s episode of Podcast Insider, giving listeners a thorough assessment of the current podcasting landscape. Happy New Year, we’re happy you’re here. Today’s Hosts: Todd Cochrane, Mike Dell a

Jan 4, 2024 • 18:27

Blubrry Year in Review, 2023 – PCI 377

We take a moment to reflect on the incredible journey we’ve shared over the past year. This episode is a celebration of the milestones we’ve achieved, the challenges we’ve overcome, and the remarkable accomplishments that have marked this year. We’ve covered a vast landscape of ideas and insights. As we look back at the year’s highlights, we also set our sights on the future, anticipating another year of compelling conversations, learning, and growth. Lastly, we wan

Dec 28, 2023 • 31:13

Value Time Split, PodRoll, Remote Item & New Features at Blubrry – PCI 376

Podcasting features are ever evolving We delve into the intriguing concept of the value time split. This episode is dedicated to exploring how individuals and organizations allocate their time between tasks that generate immediate value and those that promise long-term benefits. How this affects productivity, innovation, and personal growth. Join us as we unravel the complexities of the value-time split, whether you’re a business leader, entrepreneur, or just someone looking to make the mo

Dec 21, 2023 • 22:05

Podcast Listening Trends – PCI 375

Unveiling the Podcast Landscape: Dispelling Myths and Exploring News Consumption In this episode, we delve deep into the evolving world of podcasts and exploring how podcasts have become a crucial medium for news consumption. We'll analyze recent trends, highlight key changes in listener behavior, and discuss the implications of podcasts in the digital age. Join us as we navigate through the diverse podcasting terrain, examining its impact on media, culture, and information dissemination. Whethe

Dec 14, 2023 • 19:27

Podcast Slang Evolution – PCI 374

Exploring Quirky and Evolving Terminology in the Podcast World Podcasting came to be around 20 something years ago and with this time has come changes to the way that people refer to the podcast industry and medium as a whole, effectively creating podcast slang that we've all become familiar with. Today we reflect on the creative and dynamic nature of the podcasting industry, continually evolving as the podcasting medium grows and changes. Today's Hosts: Mike Dell and MacKenzie Bennett Here's so

Dec 8, 2023 • 31:14

Podcast Slang Evolution – PCI 374 – repost

Exploring Quirky and Evolving Terminology in the Podcast World Podcasting came to be around 20 something years ago and with this time has come changes to the way that people refer to the podcast industry and medium as a whole, effectively creating podcast slang that we've all become familiar with. Today we reflect on the creative and dynamic nature of the podcasting industry, continually evolving as the podcasting medium grows and changes. Today's Hosts: Mike Dell and MacKenzie Bennett Here's so

Dec 7, 2023 • 25:40

November Podcast of the Month: Beer, Bourbon and Balderdash – PCI 373

As the hosts of Beer, Bourbon and Balderdash, Wes Olsen and John Harrison claim "they drink brown liquid, talk nonsense and maybe even solve some world problems." Well, the Blubrry team was happy to feature them as our November Podcast of the Month and Wes joined Mike to tell us about their show and how it came to be. Today’s Hosts: Mike Dell, featuring Wes Olsen Read their featured article from earlier this month here. The two pals have been podcasting since 2022, try out new spirits and beers

Nov 30, 2023 • 31:14

Transitioning Your Podcast Hobby to Your Podcast Business – PCI 372

Expert advice on elevating your podcast into a whole new adventure. On today's episode of Podcast Insider, we explore the dynamic world of podcasting and guide you through the ins and outs of turning your passion podcast hobby into your thriving podcast business. We assure you, it is possible to turn your beloved podcast hobby into a sustainable and profitable venture. We share the ways in which you should evaluate transitioning your show into a business opportunity. Today's Hosts: Todd Cochran

Nov 22, 2023 • 20:00

Podcasting: To YouTube or To Not YouTube – PCI 371

Should Podcasters Be Using YouTube For Their Podcast? YouTube is a dynamic platform that extends beyond video content, making it an option for podcasting. Leveraging YouTube for podcasting provides creators with a broader audience reach, as the platform boasts billions of users worldwide. By converting audio content into engaging visual formats, podcasters can tap into the platform's powerful search and discovery features, enhancing discoverability. It also has monetization options, such as ads

Nov 17, 2023 • 20:54

Podcast Episode Artwork Part II – PCI 370

Podcast Episode Artwork Part II: Including iOS 17 Artwork Updates Podcast artwork is a requirement for each and every show to be universally accepted in podcast apps and directories; it's also a direct advertisement for what listeners can expect from the show. As of late episode specific podcast artwork has been increasingly popular. So much that Apple has now integrated into their directory. Tune in and check the show notes for details about all of our topics today as well as examples we found

Nov 9, 2023 • 22:19

Quantity vs. Quality Podcasting – PCI 369

In this episode, we explore the advantages and drawbacks of daily and weekly (or less frequent) podcasting schedules. We discuss the delicate balance between quantity vs. quality podcasting. The nature of your content, whether it's daily news or in-depth interviews, should also influence your choice of podcasting schedule. Lastly, it's crucial to assess the time, energy, and financial resources you have, as daily podcasting can be resource-intensive. Today's Hosts: MacKenzie Bennett and Mike De

Nov 3, 2023 • 15:56

Podcasting Accessibility and Inclusivity – PCI 368

Explore ways to make your podcast more accessible to all listeners, including those with disabilities. Podcasting is a powerful medium but it’s essential to ensure that everyone can enjoy and benefit from your content. By focusing on accessibility and inclusivity, we not only open the doors to a wider audience but also enrich the podcasting ecosystem with a more vibrant, empathetic, and representative tapestry of stories and ideas. Today we’ll cover the aspects of accessibility from content crea

Oct 26, 2023 • 14:25

Writing a Book For Your Podcast – PCI 367

Expand your podcast audience to the written medium. Creating a book based on the content of your podcast can be a fantastic way to extend your reach and provide your audience with a tangible resource. In our latest episode, we explore the dynamic process of transforming your podcast content into a book. Today’s Hosts: Todd Cochrane and Mike Dell Writing a book is hard work! BUT, as a content creator, you may have an upper hand in the subject of your book because you do a podcast about it. First

Oct 20, 2023 • 19:03

The Art of Podcast Scriptwriting – PCI 366

The Art of Podcast Scriptwriting Explore the process of scripting podcast episodes, whether you opt for fully scripted, semi-scripted, or improvised formats. We're getting into the heart of the medium, where words transform into engaging narratives, informative discussions, and captivating stories. Whether you're a seasoned podcaster looking to refine your scripting skills or a newbie eager to learn the ropes, this episode is your guide to mastering the craft of podcast scriptwriting. Today’s Ho

Oct 12, 2023 • 16:20

Podcast Intros and Outros – PCI 365

Crafting Memorable Podcast Intros and Outros In this episode, we're diving deep into the art of creating engaging podcast intros and outros. Your podcast's intro and outro serve as the welcome mat and farewell hug to your listeners, setting the tone and leaving a lasting impression. Whether you're a seasoned podcaster looking to revamp your show's identity or a newbie trying to make a memorable debut, we've got you covered with tips, tricks, and creative ideas. Today’s Hosts: Mike Dell and MacKe

Oct 5, 2023 • 16:06

Reacting to Podcast Feedback – PCI 364

How do you react to good or bad feedback? Reacting to podcast feedback can take some practice, more specifically depending on the type  feedback you are receiving. Ultimately, the way you react to podcast feedback can significantly impact your show's success and how your audience perceives you as a podcaster. Handling feedback, especially when it pertains to a medium as personal as podcasting, is essential for growth and connection with your audience. Show mentioned in the show for the master

Sep 29, 2023 • 16:18

Taking a Social Media Break While Podcasting – PCI 363

Taking a Break From Social Media While Podcasting We all need a social media break once in a while. But don't leave your podcast listeners in the dust! Follow the tips below to ensure that you'll have your well deserved digital consumption freedom without screwing up all of your hard work building an audience. Today’s Hosts: Todd Cochrane and MacKenzie Bennett Taking a break from social media while managing a podcast can be challenging, but it's definitely possible with some planning and organiz

Sep 21, 2023 • 15:43

What Not to Do in Podcasting – PCI 362

What Not to Do With Your Podcast Beyond the excitement of starting and maintaining your own podcast, there are a handful of things that you should avoid doing as well. Today we are here to discuss what not to do in podcasting; for the peace of mind and enjoyment of the creator as well as the listener. We start off strong getting right into what not to do on the technical end of podcasting. Today’s Hosts: Mike Dell and MacKenzie Bennett Creating a successful podcast involves not only knowing what

Sep 7, 2023 • 22:45

Podcast Movement Denver Blubrry Recap – PCI 361

After much preparation and anticipation, half of Blubrry's Podcast Movement attendees headed to Colorado from Michigan while the other half simply headed from their homes in Denver. It was refreshing to see the conference so well attended and the team was excited to talk to would-be podcasters, newbies and, of course, to catch up with veteran podcasters and friends. Today’s Hosts: Mike Dell, Todd Cochrane, Cathy Beuten and Ben Beecroft Here's a quick fun-down, err, rundown of our time at Podcast

Aug 31, 2023 • 23:33

Pet Peeves While Listening to a Podcast – PCI 360

Those annoying little podcast recording habits that can cost a podcaster their credibility. All three of us hosts on Podcast Insider are avid podcast listeners. There are things that annoy us – and I’m sure we are not alone. Here are a few things that really annoy us about podcasts we listen to. We’d love to hear what annoys you, too, or if you disagree with our angst. Today's Hosts: Mike Dell, Todd Cochrane and MacKenzie Bennett Here are our pet peeves while listening to a podcast. Mike Bad

Aug 24, 2023 • 27:59

Pros and Cons of Live Podcasting – PCI 359

The pros and cons of hosting a 'live' podcast Live podcasting offers several advantages . . . and disadvantages. On the side of pros, it enhances audience engagement by enabling real-time interaction through chat or comments, for a more dynamic listening experience and adding authenticity because its unscripted. Instant feedback from the audience allows for quick adjustments and a better understanding of resonating topics. However, live podcasting comes with downsides. Technical glitches can har

Aug 17, 2023 • 16:00

Dos and Don’ts for Podcast Show Notes – PCI 358

Writing better show notes is easy if you follow these dos and don'ts Mike and MacKenzie discuss the various dos and don'ts that comprise useful podcast show notes. Show notes add a plethora of information into your episode and, most importantly, allow search engines to easily pick up your episode topics. We highly encourage all podcasters to write thorough show notes to accompany their audio and/or video content. Tell us what you think of today's show notes. Today's Hosts: Mike Dell and MacKenz

Aug 10, 2023 • 18:15

Hired Help For Your Podcast – PCI 357

Are you considering hired help for your podcast? In today's episode we'll be discussing eight factors to consider when hiring a paid podcast consultant for your podcast. Often times the podcast host is a jack of all trades for their show, which while admirable can be improved with hired help. If you're looking to expand your podcast team, look no further to decide if that may be a good idea. First things first, what exactly do we mean when we say podcast consultant - read below for our explanati

Aug 3, 2023 • 19:48

Podcasting For Your Job – PCI 356

Best practices for employees podcasting for their company This week we're exploring the ways that employees of any organization can podcast. Join MacKenzie and Mike as they discuss the best practices for employees that are podcasting for their company, cause, etc. If you're thinking of starting a show in any professional capacity consider reading here to learn more facts about the current podcast environment. Today’s hosts: MacKenzie Bennett and Mike Dell Define Your Show Topic Decide on a sp

Jul 27, 2023 • 21:46

Why Podcasters Podcast – PCI 355

Why Did You Start Your Podcast? The inspiration behind starting a podcast is unique to each creator. This week we dive into the reasons why people choose to start a show, ranging from personal passion of sharing your own knowledge to showcasing your business. Today's hosts: Todd Cochrane and Mike Dell Podcasters choose to create podcasts for a variety of reasons. Here are some of them: Sharing Knowledge: Many podcasters are experts or enthusiasts in a specific field and want to share their knowl

Jul 21, 2023 • 24:00

Dos and Don’ts of Promoting Your Podcast – PCI 354

Effectively Promoting Your Podcast Following These Dos and Don'ts When it comes to promoting your podcast we have laid out some of the things to remember, the dos and don'ts have you, of promoting your podcast. Lastly, know that promoting your podcast is an ongoing effort. It may change over time, but following these steps may help me gain a larger audience more effectively. Today's Hosts: Todd Cochrane and MacKenzie Bennett Promoting your podcast can be a fun and engaging way to connect with yo

Jul 13, 2023 • 23:42

Podcast Websites: The Blubrry Way – PCI 353

Do you have your own podcast website? You should. On today's Podcast Insider, we review why podcasters should have a website of their own and just how easy that can be utilizing Blubrry tools and services, as well as other platforms. Your online presence is essential to growing a podcast and creating a loyal audience. Today's Hosts: Todd Cochrane and Mike Dell Why You Should Have a Podcast Website SEO Homebase for your show that your listeners can access -- so if you disappear from a platfo

Jul 6, 2023 • 20:10

Home Office & Podcast Studio Setups – PCI 352

Creating a home office and podcast studio As we say goodbye to the Columbus office and convert to 100% remote, we share our insights and experience in creating an at-home work environment and podcast studio setup. Creating this combination can be a fun challenge. Today’s Hosts: MacKenzie Bennett, Mike Dell and Todd Cochrane Greetings from all over the map! The entire Blubrry team is now fully remote. Our once bustling Columbus office is transitioning into a quiet relic of the past.  Being the 5t

Jun 29, 2023 • 21:42

YouTube Podcasting – PCI 351

YouTube Podcasting Pros and Cons The use of YouTube as a podcast platform has skyrocketed in recent years. While there are some misgivings about the definition of a podcast and what exactly it means to have a podcast on YouTube, we agree that it is undeniably a useful tool for growing an audience. Tune in for the pros and cons of YouTube podcasting. Today’s Hosts: MacKenzie Bennett and Mike Dell YouTube released a “podcast feature” or section. Mike is more well-versed watching YouTube and, gener

Jun 22, 2023 • 16:51

Podcast History: Why Apple Has Dominated – PCI 350

Why Apple Podcasts has dominated for so long. Mike and Todd discuss how and why Apple Podcasts has dominated the podcasting industry for so long and the new releases that they are working on currently. Today’s Hosts: Todd Cochrane and Mike Dell Before Apple added podcasts, there were new innovations coming every day to podcasting. When Apple introduced podcasts to iTunes in June 2005 with Version 4.9, most podcast “innovation” stopped. People were only concerned with iTunes (now Apple Podcasts)

Jun 15, 2023 • 16:17

Do You Need a Podcast Co-host? – PCI 349

Do you need (or want) a podcast co-host? First off, you do not need a podcast co-host. The beauty of podcasting is that anyone can do it and the barrier to entry is incredibly low, this includes doing content by yourself. Here are some pros and cons of having a podcast co-host. Today’s Hosts: Todd Cochrane and MacKenzie Bennett Reviewing the pros and cons of having a podcast co-host Pros Content collaboration Less stress involved in execution A fun working relationship with a colleagu

Jun 8, 2023 • 15:10

AI in Podcasting – PCI 348

AI in Podcasting Using AI for podcasting can enhance various aspects of the podcasting process, from content creation to enhanced search engine results. In today's episode we discuss some ways AI can be utilized in podcasting. Today's Hosts: Todd Cochrane and Mike Dell Things you can do with AI Help with writing show notes. Generate detailed show notes, summaries and more automatically. Suggestions for episode titles. Transcripts: Text-to-speech (TTS) Social media: Check out our new par

Jun 5, 2023 • 19:02

What Is A Podcast? – PCI 347

We're here to answer the question: what is a podcast? As podcast creators and listeners we have some strong opinions on what this means technically and creatively. Below are some examples of definitions from online and our team and expanded upon in today's episode. Today’s Hosts: Mike Dell and Todd Cochrane From the dictionary: Podcast - noun noun: podcast; plural noun: podcasts A digital audio file made available on the internet for downloading to a computer or mobile device, typically avail

May 26, 2023 • 34:48

Podcast Artwork Dos & Donts – PCI 346

Your podcast's artwork plays a crucial role in attracting potential listeners and setting the right tone for your show. In today's episode we're exploring the essential dos and don'ts when it comes to creating captivating podcast artwork. Let's jump in with Blubrry's graphic designer. Today’s Hosts: MacKenzie Bennett and Aaron Hope Podcasters ask us questions about podcast artwork regularly. We decided it was time to bring on a more creative and experienced person to guide us through our tips.

May 19, 2023 • 27:50

Popular Podcast Formats – PCI 345

Popular Podcast Formats and Styles Early on in your podcast, you'll make a decision on the format and style of your podcast. On today's episode we explain the differences between the two and provide the most popular examples of different types of podcast formats. What type of podcast format did you choose for your show? Today’s Hosts: Todd Cochrane and MacKenzie Bennett Format: Delivery method - Interview podcast Structure: Content within said method - Intro, interview segment, outro These deci

May 11, 2023 • 25:12

Private and Premium Podcasting – PCI 344

Private and Premium Podcasting Use Cases Keeping a podcast limited to a certain group of listeners gained popularity in recent years, especially due to a major switch to remote working. Blubrry offers a wonderful option for those interested in keeping a podcast secure and private, set to an audience of your discretion. Today, we go over when it's best to use private or premium. Today’s Hosts: Todd Cochrane and Mike Dell We review the use cases for private and premium podcasting and when is the b

May 4, 2023 • 15:27

Should I Start or Join a Podcast Network?

The Ins and Outs of Podcast Networks A podcast network is a collection of podcasts, associated to one another via production, distribution and/or monetarily. Chances are, you listen to a podcast involved in a podcast network. Today, we discuss the pros and cons of joining or starting a podcast network of your own. Today’s Hosts: MacKenzie Bennett and Mike Dell We review the pros and cons associated to participating in a podcast network. Joining a podcast network Pros Access to a built-in au

Apr 27, 2023 • 28:37

Podcast Publishing Styles – PCI 342

Choosing Your Podcast Publishing Style There are various ways to publish your podcast, each with their own pros and cons. Today we're getting a bit more Blubrry specific and will be reviewing the ways that you can publish your podcast with Blubrry's tools and services, specifically our WordPress plugin and internal dashboard publishing platform. Today’s Hosts: Mike Dell and Todd Cochrane Clear up any preconceiving notions about publishing with clear explanations Publishing Your Podcast ... With

Apr 21, 2023 • 25:15

Podcast Reviews – PCI 341

Podcast Reviews Can Be Beneficial, But Are They All They’re Cracked Up to Be? You’re familiar with podcast reviews and more than likely have read some yourself about a show before you’ve given it a listen. Today, we discuss the benefits of having them and if they are really all that important in the grand scheme of podcast creation. Today’s Hosts: MacKenzie Bennett and Todd Cochrane Learn the Ins and Outs of Podcast Reviews Benefits of Podcast Reviews Gives new listeners the general overview

Apr 14, 2023 • 17:35

Podcast Statistics: What to Pay Attention To – PCI 340

What do my podcast stats mean? Podcast statistics can be a fun part of creating and growing your podcast. Collecting an overwhelming amount of data, we've prepared Blubrry's podcast statistics in a way that podcasters can understand in the the podcaster dashboard. Today, we discuss podcast analytics overall and what creators should pay attention to. Today’s Hosts: Mike Dell and Todd Cochrane First and foremost, podcast statistics are not the same as web stats. Podcast statistics are different

Apr 6, 2023 • 21:55

Attending Industry Events Related to Your Podcast – PCI 339

Should go to industry events related to your show topic? Yes, you should attend conferences, summits, virtual seminars, etc. that are related to your podcast. Today we'll get into the details on how this can benefit you as a podcaster, how to create authority in your expertise this way and more. We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in b

Mar 30, 2023 • 22:57

Podcast Distribution: Which Platforms Are Worth It – PCI 338

What apps, directories, and services are worth the effort, and which ones may not be an excellent fit for your show. There are many places where you should syndicate your show. We take you through the extensive list of where you can list your podcast and the pros and cons of each. We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure you get the best podcast knowledge. We’ll still periodically have guests, so contact the team if you’re interested in being featured.

Mar 27, 2023 • 22:07

Podcast Distribution: Which Platforms Are Worth It

What apps, directories and services are worth the effort and which ones may not be a great fit for your show. There are many places where you should syndicate your show. We take you through the extensive list of where you can list your podcast and the pros and cons of each. We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out

Mar 23, 2023 • 24:11

How to Grow Your Podcast Audience

Today's episode of Podcast Insider is here to illuminate how a podcaster can grow their show. Every podcaster wants to know how they can expand their audience and reach; there are several tactics - new and old. We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure you get the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured, reach out to the team. Today’s Hosts: Mike Dell and MacKenzie Bennett How to grow yo

Mar 16, 2023 • 25:25

Ways to Monetize Your Podcast – PCI 336

Profiting from your podcast is common and something that most creators consider or hope for at some point. Today, we discuss the ways that podcasters can make money from their shows. We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team. Today’s Hosts: Todd Cochrane and MacKenzie Bennett Monetize Your Podcast The m

Mar 9, 2023 • 22:43

Advanced RSS Features: Podcasting 2.0 – PCI 335

Blubrry is dedicated to implementing Podcasting 2.0 features; today we'll be exploring what some of these features are and how they work within the Blubrry Podcasting platform. We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team. Today’s Hosts: Todd Cochrane and Mike Dell What is RSS and why is it important to po

Mar 2, 2023 • 24:21

Writing Podcast Show Notes – PCI 334

As we continue getting back to the basics of podcasting, on today’s Podcast Insider we explore the value of -- and offer tips for -- show notes. We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team. Today’s Hosts: Todd Cochrane and MacKenzie Bennett Show notes describe your podcast: They are a quick synopsis of wh

Feb 24, 2023 • 26:37

The Best Way to Start a Podcast • PCI 333

Tips to Getting Your Podcast Going As people who have launched lots of podcasts over the years, Todd and Mike from the Blubrry team are more than equipped to provide tips on the best way to start a podcast. Welcome to the new look, new format Podcast Insider! For Episode 333, CEO Todd Cochrane (@GeekNews) and Blubrry Support Evangelist Mike Dell (@MGDell) take us back to the basics to discuss the best ways to start a podcast. We hope you enjoy today's episode of Podcast Insider; we've worked h

Feb 16, 2023 • 29:10

Refresh Your Podcast – PCI 332

There comes a time that you should refresh your podcast; change something up. And it's time for Blubrry to do the same. Next week we'll be back with a whole new format and some stylistic changes but still the same team. We're pairing back on the number of topics we discuss each week so we can really give our expertise on the topics at hand. We think you'll really enjoy the change. In the meantime, Mike and MacKenzie discuss big tech in podcasting, some listener data and more. Thanks for joining

Feb 10, 2023 • 37:22

The Power of Value4Value – PCI 331

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Feb 2, 2023 • 37:40

Does an RSS Feed Make a Podcast? – PCI 330

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Jan 26, 2023 • 30:26

Podcast Sound – PCI 329

The great debate in podcasting: sound vs. video. Podcasting is most often known as audio, but in recent years has taken a sharp turn to video as well. Podcast sound only reigns king for regular publishing, but video has a purpose. Mike and Todd discuss podcast sound, some amazing new Blubrry releases and we feature a pro-production tip about you guessed it - podcast sound. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed

Jan 19, 2023 • 28:56

Blubrry’s Latest: Apple Podcast Subscription Publishing • PCI 328

Our first big release of the year was working with Apple. We now integrate with Apple Podcast Subscription shows for easy publishing directly from the Blubrry platform. Anyone producing a premium subscription based Apple Podcast can now publish their premium episodes directly through our platform and we're very excited about it. Tune in to hear more on that feature as well as some cools tools in Slack and for Podcasting 2.0. Thanks for joining us on this episode of Podcast Insider. Looking to

Jan 12, 2023 • 29:52

What’s Ahead for 2023?

Enough with the 2022 recap, we're here to focus on what's ahead for 2023. Mike and MacKenzie review some recent articles predicting and focusing on potential changes the podcast industry; it's a bit foreboding. Working in podcasting for so long, both of them give their best takes on ad dollars, networks, even the economy. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. News Great Podcasti

Jan 5, 2023 • 29:28

2022 Predictions. How did we do? – PCI 326

Todd and Mike review how the predictions panned out for this last year. Also, Mike had a little fun with the RoadCaster Pro's cart buttons :) Todd paid the $1 bet.  It was fun and a little rough around the edges. Happy New Year!  See ya in 2023! Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. Carolyn Berry from Adventures with Grammy, says her show will double its listeners in 2022.  ( g

Dec 30, 2022 • 24:14

Podcast Format Changes – PCI 325

Podcasts tend to follow a routine or format each episode. Most often this is a good thing for the audience as repetition is conductive to building loyalty. That doesn't mean you need to stick to the format that you've always done. Thanks to Kate from the Pro-Production team for joining Mike this episode, they have some great discussions on podcast format changes, mastermind groups and more. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

Dec 22, 2022 • 36:52

The Best Day to Release a Podcast Is… – PCI 324

Many people have asked, even we have pondered and answered, and now there is a report on the best day to release a podcast. Kind of. A report has recently been released providing percentages on how popular each day of the week is to release a new episode. The data may surprise you. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. News True Crime Podcast Proof helped to free 2 men after 25

Dec 15, 2022 • 33:43

2022 Podcasting Insights From the Pros – PCI 323

As the year comes to a close, the end-of-year 2022 podcast articles can be found in abundance, many of which Todd and Mike discuss in today's episode of Podcast Insider. Along with insights from the year, we focus on if you should take a break with your podcast and promotion opportunities during the holidays. Audio and microphone enthusiasts, stick around for the question of the week. Live Facebook recording. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on th

Dec 8, 2022 • 21:50

How vs. Who – PCI 322

Back from the long holiday week last week, Todd and Mike talk about The Podcast Show London, What started the podcasting idea and Apple's podcast of the year 2022. Plus many more things. Live Facebook recording. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. News The Podcast Show London is back for May 2023 The Death of Twitter: What Does it Mean for Podcasters?  The genesis of Podc

Dec 1, 2022 • 23:56

Perfecting Your Podcast Show Notes – PCI 321

Perfecting your podcast show notes can be done. We tell you how and reference our most recent blog post on the subject written by Meryl Klemow. As the holiday dates begin, schedule your podcast submissions, publishing, launching, etc. accordingly. Live Facebook recording. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. News Apple is auto-tagging individual podcast episodes by topic Ale

Nov 17, 2022 • 24:34

Nail Your Podcast Interview – PCI 320

Once you get the dream guest, you need to nail your podcast interview. Easier said than done for most, so we are here to provide some tips on how to approach your podcast interview. Along with our interview tip from the Pro-Production team, we also have articles about the Hot Pod Summit, Facebook Live Audio and what to do with your podcast around the holidays. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the botto

Nov 10, 2022 • 20:51

Choose Your Podcast Name Wisely – PCI 319

Choosing a podcast name comes with some challenges, but like most things in life, it can be made easier with assistance from others. We urge you to choose your podcast title and associated branding materials wisely. Aside from podcast titles we focus on podcast listener growth, podcast ad sales and a reminder that we're happy to migrate any podcaster from their current podcast host. Todd is back and MacKenzie is filling in for Mike; next week we'll be back to our regularly scheduled programming.

Nov 3, 2022 • 32:10

Help Us Help You, Podcast – PCI 318

There comes a time as a podcaster that you run into some technical problem with your show and you need to reach out to your service company. We are that company and have some tips on how to help us help you with your podcasting problems. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. News The privacy reports never stop. Podnews: Podcast app sent your location to any podcast publisher 2

Oct 27, 2022 • 41:06

Has Podcasting Peaked? – PCI 317

People, specifically creators may ask, has podcasting peaked? We don't really think so, but listen to today's episode to find out exactly why. MacKenzie joins Mike to discuss Tik-Tok entering the podcasting arena, working for Howard Stern, podcast websites and a whole lot more. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. News Tik-Tok is ‘going’ after podcasting. Want to work on the

Oct 20, 2022 • 34:27

Podcasting Endings and Beginnings – PCI 316

As with any industry, when one company decides to put an end to a podcast, another company is gearing up to start their own; always progressing in podcasting. Sirius and Spotify are making changes to their podcast output and we're commentating on the latest podcast conferences. Join Mike and Todd to hear more about podcasting 2.0 namespace progress, hiring in podcasting and more. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are

Oct 13, 2022 • 29:13

Awards Season – PCI 315

Awards season has almost come and gone in podcasting. A handful of different awards shows have occurred recently, and we share the podcast winners of the past week. Mike and MacKenzie sit down to discuss the sale of and potential sale of a few podcast networks, the audience changes over time for those at the top and more on today’s episode. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. N

Oct 6, 2022 • 29:15

Podcasting 2.0 Simplified – PCI 314

The Podcast Index initiative continues to move forward with more and more use of additional RSS 2.0 feed tags being implemented and used, including from Blubrry. Join the conversation for podcasting 2.0 simplified, courtesy of Mike and MacKenzie.   Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. News Podcast companies BUYING listens in mobile and online game apps. Dave Jones, from Podc

Sep 29, 2022 • 47:54

The Effects of a Podcast – PCI 313

You can never truly predict the outcome of your podcast, and that stands true for Serial, as Adnan Syed was released from prison earlier this week, the focus on season one of a hit podcast from 2014. MacKenzie joins Todd this episode to discuss the effects of a podcast, a bit on the history of the RSS feed, and editing and marketing tactics. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. L

Sep 22, 2022 • 26:12

Grow Your Podcast on Social – PCI 312

Podcast growth can be difficult and overwhelming for new podcasters. Travis Brown, an avid user of social media for podcast growth, shares his wisdom and experience as a digital creator overall in today's interview. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. Live Facebook recording. News ShePodcasts Live has been moved to June 2023. Kudos to their team for making a hard decision for

Sep 15, 2022 • 1:04:54

Podcast Ads: Host Read or Pre-Recorded – PCI 311

One of the great things about podcasting is that there is no one way to do it. But there are some preferred or more accepted ways, according to listeners and ad agencies. That brings us to our main topic today, podcast ads: host-read or pre-recorded, what is better? Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. Live Facebook recording. News Podcast ads: Host read or pre-recorded ads. W

Sep 8, 2022 • 27:16

New Places to Listen to Podcasts – PCI 310

There are a few new places to listen to podcasts, and you're probably already familiar with these platforms. YouTube and Twitter have taken another step forward in podcast discovery. While Mike and MacKenzie chat about podcast directories and platforms, they catch up on Podcast Movement a bit, reusing and repurposing content and, of course, offering their take on what to do with a problematic microphone situation. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest o

Sep 1, 2022 • 37:28

Hello from Podcast Movement – PCI 309

Coming to you from the podcast recording studio at Podcast Movement Mike Dell, MacKenzie Bennett and Chau Pham chat about Blubrry's booth and meeting new podcasters and how the event is going overall. They're excited about some mics from Shure, a new service from ecamm and more. It's a short episode, but a fun recap of the event. We can't wait to come back next year. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at th

Aug 26, 2022 • 22:07

Make Money On Blubrry! – PCI-308

You can now make money on Blubrry with Programmatic Ads! Our development team and the rest of the team have been putting in long hours getting this and another BIG thing ready for Monday.  Watch for an announcement on Monday. Otherwise, Todd and Mike talk about what is going on in the news and the need for a backup strategy for your show. News Ads may be coming to Apple Podcasts  Latino Listener Report released by Edison Research  Step into the Podcast Bus    Kind of like the Podcast B

Aug 18, 2022 • 28:29

Educators Should Utilize Podcasting – PCI 307

Summer is coming to a close (in America at least) and here at Blubrry we think that podcasts are under utilized by educators. Podcasts are an amazing component of education and all kinds of learning. We encourage educators of any kind to look into podcasting, including private podcasting. We also talk about podcast guests paying to be on shows, Soundcloud and more. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the

Aug 11, 2022 • 45:37

Blubrry Team Meeting – PCI – 306

This will be a quick episode, the entire Blubrry team (minus two team members) have gathered in Columbus for the first time in a few years. Todd, Mike, Cathy and MacKenzie tease a bit more on Blubrry's new programmatic advertising, which will be released soon, as well as a few other integrations that will be released before Podcast Movement in the upcoming weeks. Thanks for joining us for a short episode . . . a day late. No live show this week. Thanks for listening, if you'd like to be a gues

Aug 5, 2022 • 16:52

The Best Time To Publish Podcasts – PCI 305

When should you publish your episodes? There might be a best time to publish podcasts, but it requires a bit of digging to find out what is best for you. This episode we discuss publish times, Spotify podcasting progress, Value 4 Value in podcasting and mistakes to avoid when starting your podcast. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. Live Facebook recording. News Spotify earn

Jul 28, 2022 • 26:12

Privacy Concerns in Podcasting – PCI 304

Privacy concerns in podcasting have a history of not only being addressed, but the industry has been pro-active about addressing those concerns as well. The IAB Tech Lab released a document about podcast privacy concerns and laid out how they plan to tackle the issue. Please excuse our technical difficulties today; these things happen to everyone once in a while, even podcast companies. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Em

Jul 21, 2022 • 33:46

Why RSS Is Still Important – PCI 303

As podcasting technology advances, some see the RSS feed as a nuisance as opposed to a benefit of podcasting. Todd and Mike discuss why the RSS is still important, even in 2022. Apple divulged some information on iOS16 and ending a deal agreement, SiriusXM is up to additional advertising and more. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. Live Facebook recording. News Anchor founder

Jul 14, 2022 • 34:13

Focusing In On Your Podcast Audience – PCI 302

Putting the focus on your podcast audience is key in podcast growth. This can mean doing a variety of things to hone in on, such as visualizing your audience, joining a podcast network, or create a media kit for advertisements that really match your listeners. Luckily, we’ve released a new feature for the Blubrry community, podcast media kits. Join Todd and our new marketing team member, Chau, as they chat about our new tool, podcast ad frequency and more. Thanks for joining us on this episode o

Jul 7, 2022 • 1:07:47

Podcast Creator and Listener Surveys – PCI-301

Industry studies and surveys are giving insights into podcast creators and listeners. Todd and Mike discuss a few that came out recently and some that will come out soon.  They also talk about new feature coming to Blubrry soon! (Media Kits!) Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. News Sounds Profitable did a report on podcast creators. According to Podcast Index, there are ove

Jun 30, 2022 • 24:57

The 300th Episode of Podcast Insider – PCI 300

When this show started in 2008 we never could have imagined that we'd be at episode 300 now. Join us as we celebrate the 300th episode of Podcast Insider today! MacKenzie joined Todd and Mike to host this time and they reminisced about the past versions of the show, podcast advertising instances and where podcast listeners live. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. Live Facebook

Jun 24, 2022 • 1:34:57

Apple Podcasts Search Results – PCI 299

Learning never stops in podcasting. Recently, the team at Apple explained how Apple podcast search works and the results it gives, in terms of user behavior, metadata, and more. Speaking of learning, we go over 3 lessons on audio marketing, tips for respecting your listeners time and some branding recommendations for your podcast. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. Live Faceboo

Jun 17, 2022 • 28:41

Blubrry Programmatic Advertising Coming Soon – PCI 298

Looking to monetize your podcast? Luckily, Blubrry has programmatic advertising coming soon to our platform for all hosting customers. Mike and Todd chat about what this will entail with our podcasters and lots on Spotify, as they had lots to say in a presentation earlier this week on their future, RSS feeds and their active monthly users. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. Liv

Jun 9, 2022 • 32:43

New Podcast Equipment – PCI 297

Filling in for Todd today, MacKenzie talks with Mike about some new podcast equipment being released in the near future. They also discuss some stats on how and what people are listening to that might make you think. Make sure to stick around for Mike's recap of Podfest this past weekend. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. News How many shows do you need to buy ads on to reac

Jun 2, 2022 • 38:46

The Value of Podcasting – PCI 296

Explaining to your boss or company why your business should have a podcast isn't always an easy conversation, but it can be done well! Follow a few simple steps to convince the decision maker on your team the value of podcasting. Dave and MacKenzie guest host this episode as Todd and Mike are both out, attending Podfest. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. News American Girl l

May 26, 2022 • 17:32

Coming this Fall to Podcasters, Delegated Delivery – PCI 295

Apple Podcasts will be making it easier for all new podcast - free and premium - to submit to their directory. Blubrry is one of a handful of podcast hosts that will be implementing this into their platform when Delegated Delivery is launched in fall of 2022. Stay tuned for more details this summer. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. News Apple has announced Apple Podcasts De

May 20, 2022 • 24:05

RIP the iPod 2011-2022

An essential part of how podcasting came to be, the iPod, is no longer. Apple has decided to discontinue making and selling iPod Touches, the most recent iteration of the original iPod. Along with news from Apple, big things are happening at Sounds Profitable, with Tom Webster leaving Edison and joining their team. Live Facebook recording. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. News

May 12, 2022 • 57:00