Trade Show University for Virtual & Live Events

Jim Cermak

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Trade Show University is the #1 resource in the industry for Exhibitors, Marketers and Show Planners to improve their results and ROI. With over 220 podcast episodes featuring tips, training and expert interviews, and exclusive group and 1-on-1 consulting and training, you have everything you need to make your next trade show or event wildly successful! We offer a free 15-minute Discovery Call to brainstorm ideas and possibilities for your business and your show - visit https://tradeshowu.biz/services/ to schedule your call! Every idea we generate in this no-cost call is yours! And so are the results! Developed and hosted...

263 - The Best Event THEMES and How to Create them - with Kimberly Kee

Should your Corporate Event or Tradeshow have a Theme? Corporate Event Marketer & Trade Show professional, Kimberly Kee of Kee Consulting, joins Jim Cermak of Trade Show University to discuss the right way to incorporate theming at your next trade show, conference, expo and event!Please LIKE and SUBSCRIBE!!** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowuThe goal of event marketing is to package a

Feb 17, • 20:42

262 - Tips from Professional Magician to Maximize Trade Show Leads & ROI - Scott Tokar

Strategies for How to take trade show lead generation to the next level from a professional Magician! Scott Tokar, owner of Corporate FX joins Jim Cermak of Trade Show University to discuss strategies to maximize ROI at your next trade show, conference, expo and event!** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowuScott Tokar says simply drawing a crowd isn't enough; exhibitors must implement st

Jan 27, • 28:53

261 - 13 Trade Show Secrets you Need to Know in 2025

There are 13 Secrets to win at trade shows you and your business need to know! These are things most businesses don't do, and they can multiply the results, leads and sales at every event. More than ever before, you need to go all in on trade shows and events to grow your business and promote your products and services. Now, I'm not saying to  drop all your other marketing,  but you need to commit to trade shows, to expos, to conferences, to in-person face-to-face events. And You have got to c

Jan 9, • 12:28

Ep 260 - Entrepreneur SUCCESS STORY Case Study - LESSONS from First BIG Trade Show -

Innovative New Product entrepreneur and small business owner, Lauren McLaughlin of ChangeUp Kids (https://www.changeupkids.com), shares her story of how she found huge success at her very first BIG Trade Show! Her product for Parents of Kids was perfect for the Event she chose. ** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowuLauren is a mom of three adventurous boys, and we are constantly on the

Dec 18, 2024 • 19:22

259 - Award Winning Event Marketer talks Success Tips & Strategies - with Laura Woods

Today you are going to learn from an Award Winning event and marketing manager about Goal Setting, Sourcing, Networking and more. So excited to have Laura Woods, Event and Marketing Manager for Jamis Software join Jim Cermak, host and founder of Trade Show University for this impactful interview. ** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowuLaura and Jim discuss:Goal Clarity for Event Success:

Nov 25, 2024 • 6:36

258 - 8 Tips to Hit Your Goals when the Trade Show is SLOW

You're an exhibitor working a trade show or conference when all of a sudden, the traffic stops. What happened to the Attendees? Where is everyone? What do you do? I'm going to give you 8 TIPS you need to make the most of the slow times! 8 of them to be exact!** Please SUBSCRIBE to the Channel - https://www.youtube.com/@tradeshowuniversity **So when the show gets slow, what i see is people pulling out their phones and start scrolling. Please stop that! When attendees start coming around a

Nov 18, 2024 • 6:36

Sell MORE Event Tickets & Keep More MONEY - with Ashley Stanford

How to attract More Attendees to your Trade Shows, Conferences and Events, Sell More Tickets, and Keep More Money! Get the Tips on using the right Marketing and Ticket Platform.** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://tradeshowu.biz/servicesJoin Jim Cermak of Trade Show University and Ashley Stanford, a Digital Marketing Consultant and Freelancing Expert. With 20 years of experience in the digital marketing spac

Nov 4, 2024 • 21:28

256 - Should you BUY or RENT your Trade Show Exhibit? With Chris Dunn

Should you buy or rent the exhibit for your next Trade Show, Conference or Event? What's the ROI? This is a top question for big and Small Business across the US and Europe.** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://tradeshowu.biz/servicesWe're going to break it down with great tips and advice from Chris Dunn, VP of Sales & Business Development with BlueHive Exhibits who has been in the industry for 30 years.W

Oct 14, 2024 • 31:13

255 - AI is Changing the Game for Events - with Anca Trifan

AI continues to evolve, and there are more tools available than ever. So let's learn what we can do to improve our events by hearing from one of the top experts in the industry! Proud to have join me Anca Trifan of Tree-Fan Events to discuss everything AI and events!We also discuss: How is AI changing the game when it comes to corporate events?How can AI-driven insights and analytics be used?What is Anca hearing or seeing about meetings becoming more inclusive?What new

Sep 23, 2024 • 36:28

254 - Trade Shows on a Budget - MORE leads with Less $$ - Rich Rodrigues

Don't let a small or cut budget stop you from Rocking your next Trade Show, Expo or Event! Join Trade Show University host, Jim Cermak, and his guest, Rich Rodrigues, a Trade Show Troubadour and Account Executive with EDE - full-service trade show and event management company.** Watch the Video of this interview! https://youtu.be/-s--TsZ_PGQWe discuss: - What to do when your budget is cut - Creative ideas to make the most of your events - Maximizing the opportunities with bigger event crowds a

Sep 3, 2024 • 19:41

253 - Top 10 Tips for NETWORKING at Trade Shows & Business Events

Ready to multiply the opportunities you get from your next trade show? Then you've got to learn how to effectively network with others! Your best leads an opportunities will come from people you personally know, so let's get to know more of them! Here's my Top 10 Networking Tips for when you are at a Trade Show, and specifically when you are an exhibitor!1 - Have a go-to question you use every time. 2 - Prep your quick pitch. 3 - Take advantage of networking opportunities. 4 - Bring business car

Aug 6, 2024 • 7:39

252 - AI & VR can Revolutionize Trade Shows - with Danny Stefanic

So if you've been wondering about AI, you've been wondering about the metaverse and what it all means for our events and our trade shows, listen to this episode.Danny Stefanic is CEO and Founder of the Hyperspace Metaverse Platform. He is renowned for creating the world’s first metaverse and is considered a pioneer in the Metaverse for Business field, having been involved in the creation of ground-breaking 3D businesses for over 30 years.We Discuss:The transformative power of VR/AR in revolution

Jun 24, 2024 • 23:54

Turning Trade Shows Upside-Down with The UnConference - Vincent Pugliese

We're about to turn the trade show world upside down. I am honored to have on a phenomenal guest today who is an author, speaker, and the founder of Total Life Freedom, where he helps people time and money freedom in their life. And today has started Membership Freedom where he's helping businesses develop memberships in all sorts of different niches.Welcome Vincent Pugliese to Trade Show University!The concept which Vincent is proposing is called The Unconference which focuses not on keynote s

May 20, 2024 • 24:08

250 - How and Why FRANCHISES should use Trade Shows - with Susie Liberatore

If you are a franchise, a franchisor or a franchisee, you're in the right place today. Especially if you've been looking to figure out how to get better at marketing and trade shows.Jim Cermak, trade show consultant and founder of Trade Show University is pleased to interview Susie Liberatore, who is the owner of Visions2Images, a marketing agency with a focus on Franchises.Jim and Susie discuss:Why Franchises should be using trade showsHow franchises can promote a tradeshowWhy we should conside

Apr 15, 2024 • 23:04

249 - How to ROCK your Very First Trade Show!

You're thinking about exhibiting at your very first trade show and want to make sure you crush it! But what do you do? For me, having worked and planned 100s of shows, you want to know what I would do? There are 6 things you need to do to ensure you will look like a PRO and not a Rookie, and get fantastic results at your very first trade show! Before you even get started, you need to make sure you picked the right show! Check out THIS VIDEO: https://youtu.be/ILcbnClb2Xc?si=utrEz2vq5FizNzN9A

Apr 8, 2024 • 6:23

248 - 9 Tips for Working Trade Show by Yourself - Small Business Survival Guide

If you’re a small business, you may have plans to work an upcoming show by yourself or maybe you've done it in the past. Happens with bigger businesses too! And let me tell you, having worked many expos and shows solo, it can be frustrating. Here's 9 Tips to help you Survive and Thrive at your next Expo, Event or Trade Show!Being by yourself does not allow you to be efficient, maximize your ROI, or put you in the position to get the best results possible.The biggest issue is that you can only h

Mar 25, 2024 • 6:45

247 - Retired Air Force Transporter of Presidents give top Travel Tips - with Michael Lynn

Travel Tips and Advice for getting to your next Trade Show or Event from Michael Lynn, Retired Air Force member who transported Presidents, Dignitaries and World Leaders, and is the author of the book Travel Etiquette.Michael joins host Jim Cermak, trade show coach and founder of Trade Show University in this enlightening interview!We discuss:Preparation / Before you go.How to get through TSA faster / better.Boarding tipsSome of the Do's and Dont's of air travelThe "Elephant" in the PlaneAnd muc

Mar 18, 2024 • 30:49

246 - 3 Tips for Small Businesses to FIX Trade Show Sponsorships

Small Businesses have to STOP Wasting Money on Trade Show and Event Sponsorships! In fact, businesses of ALL sizes need to do this!I know I'm going to ruffle some feathers here, but stick with me. I'm NOT telling you to Stop sponsoring, but to do them right! I'm going to give you the 3 ways to fix your sponsorships so you get the maximum return! Look I'm not against sponsorships - they help fund the events and can be a tremendous investment. Problem is Most companies that invest in sponsors

Feb 26, 2024 • 7:17

245 - A Rant ABOUT Exhibitors and FOR Exhibitors - You're Wasting Money

Hey Exhibitors - I gotta Rant because you're missing out. You're not doing enough. You're not putting in the work.Not that you're not working hard - I get that. You are.But you're not doing the right things.Ready to turn things around and Max Out your Leads and Opportunities? Go to Tradeshowu.biz/servicesSubscribe to https://www.youtube.com/@tradeshowuniversityMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube

Feb 12, 2024 • 4:46

244 - Creating Community at Events - with Evan Babins of Intuit

Are you Creating Community at your trade shows and events? Building communities for your business is one of the hottest trends for good reason - it works! In this episode we discuss how and why you should incorporate this powerful tool into your strategy!** Watch the video of this interview - https://youtu.be/be07vkLCfMsJoining host Jim Cermak for the second time is Evan Babins, Event Manager for Intuit.Evan has close to 10 years’ experience in corporate event production. Throughout his caree

Jan 29, 2024 • 21:42

243 - Podcasting Options you NEED to Check Out for Events - with Carey Green

You should be Podcasting from your Trade Shows and Events! We discuss podcasting Options you need to check out to get More Leads, build your Brand, and increase Attendee Engagement!Trade Show University founder and host, Jim Cermak, interviews Carey Green. Carey founded Podcast Fast Track - a full-service podcast production agency in 2018 and in 2023 launched "Mobile Podcast Studio" a full-service on-location recording solution for events, conferences, trade shows, and more. He is also host of

Jan 15, 2024 • 20:23

242 - Do this ONE THING in 2024 to DOUBLE your Leads

There is ONE CHANGE, one SHIFT you can make, which will make all the difference in your trade show results in 2024. This is a message specifically for small businesses. I'm talking about any business that has a small booth at a big show, or even you're doing a tabletop booth somewhere. One thing I know about you is that trade shows are just one part of everything that you're doing.You don't have a person dedicated to trade show management and planning and all, doing all that stuff, and that's a

Jan 8, 2024 • 6:12

241 - Proven NEW Product Development Launch - Valuepreneurs - Steve Waddell

If you are launching a new product at a Trade Show, this is a must listen interview! Jim Cermak, host and founder of Trade Show University, interviews successful inventor Steve Waddell.Steve is an experienced entrepreneur with a rich background in product development and innovation. Over the years, Steve has turned bright ideas into successful products which have earned millions of dollars in investments. He took the lessons learned and created the new book, 'Valuepreneurs.' This book provides

Jan 1, 2024 • 26:42

240 - Tools, Resources & POWER for Trade Show Exhibitors - Jessica Sibila, The Exhibitor Advocate

Exhibitors at Trade Shows and Events need resources and tools to ensure their success. Trade Show University's Jim Cermak brings you one of the industry's leading suppliers of Free resources and tools, plus encouragement to give exhibitors the Power they need to succeed! Introducing Jessica Sibila, Executive Director of The Exhibitor Advocate!Jessica Sibila is a seasoned leader in the exhibitions and events industry, committed to excellence as an exhibitor advocate, change agent, speaker, cons

Dec 11, 2023 • 21:04

239 - When to Exhibit vs Attend a Trade Show - DON'T Make a Mistake!!

Should you Exhibit or Attend a new show? This is a question I have gotten so many times from clients over the years, and it’s a great question!Maybe there’s a big show coming up that has you intrigued, but you’ve never been to it. Or it’s in an industry you’re interested in but don’t know enough about. Or maybe you’ve never done a trade show before and think you’re ready to commit.I’m going to go through 6 areas to consider and research and then I’ll discuss when it makes sense to attend and

Dec 4, 2023 • 7:24

238 - 8 Tips to reduce Overwhelm & Stress when Exhibit Planning

Do you experience overwhelm and stress when planning for trade shows? Or maybe you are planning for your very first trade show and you can’t believe the amount of work it is?You are not alone and I created this episode just for you! Today I am going to share with you 8 tips to help Exhibitors take the overwhelm out of your trade show and event planning! 1. Utilize the show contact. Have your show contact walk you through all you need to know so you don’t get stuck piling through volumes of

Nov 20, 2023 • 8:11

237 - Dramatically Increase Leads with Tip Stacking

How do you get a 150% increase in qualified leads in one show like one of my clients did? I’m not talking about leads like just getting a bunch of business cards in a bowl because you’re giving away an iPad. I’m talking 100% qualified, want to meet with you leads!It’s from a little known thing called Tip Stacking. In this episode I’m going to show you what Tip Stacking is and how to stack the RIGHT trade show tips which will help you dramatically increase the amount of leads you

Nov 6, 2023 • 9:48

236 - NEVER do these 7 things at Your Trade Show Booth!

I'm going to give you 7 things which you should NEVER do at your booth - yet people commit these mistakes at every single trade show or expo! If you can avoid these, or change your habits, you will have more traffic and get more leads than ever!NEVER do these 7 things:DON'T Use your phone - makes you unapproachable and seem disinterested in being there to serve the attendeesDON'T Eat - such a bad look! Not only messy, but can make it look like you don't want to be bothered.DON'

Oct 30, 2023 • 6:06

235 - 9 Tips for getting Traffic to a Bad Booth Location

You got stuck with a bad booth location. Don't tell me you got stuck with a bad booth location. We've all been there for anyone who's exhibited at trade shows, expos, conferences, or events over the years. You probably have been stuck with a quote unquote bad booth location. At some point, you know what I'm talking about.We're talking about being stuck in the back corner on one of those aisles, that it's all the way off to the sides, or maybe in a secondary hall because they oversold the show. S

Oct 23, 2023 • 9:01

234 - Grow Your Leads & Brand with Professional Photography - with LeShayne Maddex

Did you know that using a Professional Photographer can help you grow your Leads and your Brand at you next Trade Show? Proud to have on the Trade Show University podcast LeShayne Maddex, a professional photographer who specializes in events, trade shows and taking headshots! LeShayne has been a full-time photographer for over 10 years, and loves bringing value to her clients and making them look the best. We Discuss:How hiring a photographer can be a value add to your trade show - for everyon

Oct 16, 2023 • 23:42

233 - Coach Nick Saban's Lessons - Halftime Adjustments for Tradeshows

Learn Lessons from Nick Saban, championship coach of the Alabama Crimson Tide Football team, on halftime adjustments he makes to dominate the 2nd half of games. Trade Show University founder and host, Jim Cermak, helps exhibitors and show planners understand how to take those lessons and use them for Victories at upcoming tradeshows and events!Watch this video on the Trade Show University YouTube Channel - and Subscribe!https://www.youtube.com/@tradeshowuniversityNick Saban is known by some as

Oct 9, 2023 • 9:03

232 - Trade Show Hacks to Increase ROI with Don Jalbert - Classic Episode

One thing Event Planners and Professionals (#eventprofs) would love to get more of is Trade Show Hacks! So today we are bringing the Hacks!Sharing his Trade Show Hacks to Improve ROI is Don Jalbert, the owner of Exhibit Associates. He was an outsider who took a tour of Exhibit Associates and within hours decided to buy the company with his wife. Just jumped in with both feet! These are the Hacks he has figured out over the past 9 years.Tradeshow Hacks to Improve ROI1. Tell peopl

Oct 2, 2023 • 30:58

231 - Leadership Principles 101: Align, Chart, Navigate - with Kevin Davis

To have a successful Trade Show, we need leadership for our team and our exhibit! Excited to bring a class on Leadership Principles to you today! Grab your notebook - you will be inspired!My guest on Trade Show University is Kevin Davis, an executive coach, trainer and international speaker. Kevin's philosophy is simple: “Life is a journey of aligning your dreams, charting your course and navigating your way to a purpose-filled life.” For more than 30 years, Kevin has been inspiring, motivati

Sep 25, 2023 • 31:40

PRO TIP - Send your New Employees to your next Trade Show

PRO TIP – Send your New employees to your next Trade ShowThis secret will help your brand new employees and team members get up to speed quicker than ever! Shorten the learning curve! You'll hear this only on Trade Show University!*** WATCH this episode on YouTube! https://www.youtube.com/watch?v=QFivUR63ITg&t=173sIn this episode, I give you 4 reasons why you need to send your brand new employees to visit and even work at your next trade show, and 5 tips to get your new people as effectiv

Sep 18, 2023 • 7:10

229 - Behavior Change Design for Events - with Kristin Malek

Are you designing your events with Behavior Change in mind? Are you wondering what that even means? You have GOT to understand how important this is, and you are definitely in the right place to start learning!My guest this week is Kristin Malek, and this is her second time on Trade Show University! Kristin is an expert in designing experiences that change behavior and mindset. After 10 years in higher education, she realized that engagement without behavior change is useless at best, and dan

Sep 11, 2023 • 27:28

228 - How AI will Improve Trade Shows & Events - with Kalon Welch

Should you be afraid of A.I. (Artificial Intelligence)? Will AI cost you your job? Will AI destroy the events industry? OR...can AI and AI tools be used to make our trade shows and events better than ever? My guest, Kalon Welch, will help educate us on the future of AI in the events industry! Kalon is the Co-Owner and EVP for FastSensor where they utilize AI tools to help customers like Best Buy and Walmart better understand customer buying habits. Kalon regularly speaks as an industry exp

Sep 4, 2023 • 36:45

227 - Creating Engaging Trade Show Booths - with Branden Cobb

What are attendees saying about your Trade Show Booth? Probably NOTHING!! Sorry, but it's true. Let's change that!Branden Cobb, a seasoned marketing professional has been instrumental in driving market share, fostering customer loyalty, and enhancing profits for companies of all sizes. Through MarketingExec.us, he provides ongoing strategic advice to clients, catering to their specific needs and operating on a retainer basis. In today's discussion, he will share insights on creating captivati

Aug 28, 2023 • 28:59

226 - PRO TIP - Win the Show Before You Go! Fill Your Calendar

Win the Show BEFORE You Go - Fill Your Calendar!This is a Trade Show University Pro Tip episode – a short one, but one of the most powerful you’ll hear!Win the show before you go...So what does that mean? It means filling up your calendar with your top qualified prospects before you even get to the show.Think about it. What’s the main thing you are doing when exhibiting at the show? Trying to connect with more qualified leads. Right? Of course there are other great

Aug 21, 2023 • 9:44

225 - Exhibitor Coaching Session - with Merijn van Buuren of Event Mender

In this episode, we have an Exhibitor Coaching Session featuring Jim from Trade Show University offering coaching with an exhibitor for an upcoming trade show. Today Jim talks with Merijn van Buuren from Event Mender.Jim and Merijn discuss Event Mender's upcoming show, including:GoalsDisplayEngagementThe booth flow/attendee journeyFollow upWorking a show by yourselfAnd much more!Connect with Merijn!Email: merijn@eventmender.comWebsite: www.eventmender.com Your opportunity to listen in on a one

Aug 14, 2023 • 41:38

224 - Powerful Goal Setting using The DEB Method - with Deb Eckerling

Goal Setting is one of the Top things you can do for success at your next trade show or event -- IF you do it right!! Excited for this week's guest to give us a fresh perspective with her own method.Goal strategist Debra Eckerling is on a mission to change goal culture in and out of the workplace. A speaker, corporate consultant, and workshop leader, she is the award-winning author of Your Goal Guide and founder of the D*E*B METHOD® for goal-setting simplified. Debra has spoken on stages for TE

Aug 7, 2023 • 31:44

223 - Finding & Deciding on Event Tech - with Merijn van Buuren

How do you find and decide on the best tech tools and platforms for your upcoming trade show or event? Listen in!While helping physical event professionals embrace virtual events during the pandemic, Merijn van Buuren realized that evaluating different platforms was taking way too much time and that there must be a better way to do this to help even more event professionals. Merijn developed Event Mender, a tool to take out all the guesswork for event organizers. We discuss:Why do organizers ne

Jul 31, 2023 • 28:55

222 - PRO TIP 10 - Don't Pre-judge Attendees - all about Engagement

Trade Show PRO Tip #10 - Don't Pre-Judge AttendeesOne of the top things I see exhibitors doing which holds them back from reaching their potential, but really goes unnoticed, is they pre-judge the attendees walking past their booth. What I’m talking about is looking at someone approaching your booth and looking at them and deciding whether or not to engage with them based on their age, what they’re wearing, if they’re a man or a woman, or even what company they are from.Understand that you don’

Jul 24, 2023 • 7:26

221 - Coaching Follow Up! Results after the Show with The Groom's Man

In this episode, we are following up on our Exhibitor Coaching Session with Reginald Ferguson of The Groom's Man! If you missed that episode, you can Check out Episode #220 Here.Jim and Reginald discuss how The Groom's Man performed at a large wedding show, including:Did they hit their Goals?What did they incorporate from the Coaching Session? Did it work?What went well?What would they change?Would they do this show again?And much more!Connect with Reginald!Email: reg@nyfashiongeek.com Websit

Jul 17, 2023 • 33:39

220 - Exhibitor Coaching Session - The Groom's Man

In this episode, we have an Exhibitor Coaching Session featuring Jim from Trade Show University offering coaching with an exhibitor for an upcoming trade show. Today Jim talks with Reginald Ferguson of The Groom's Man, the wedding offshoot of the men's fashion consultancy NY Fashion Geek.Jim and Reginald discuss The Groom's Man and their first time to a large wedding show, including:GoalsDisplayEngagementThe booth flow/attendee journeyFollow upAnd much more!Connect with Reginald!Email: reg@nyf

Jul 10, 2023 • 40:00

219 - Use Voice of Customer to increase ROI - with Dave Loomis

There's no better way to figure out your customer than to study them! Voice of Customer research (VOC) is a tremendous and powerful tool, and the specialty of our guest.Dave Loomis is the President of Loomis Marketing, LLC, a consulting firm focused on providing and coaching voice-of-customer interviewing for B2B companies. Dave helps some of the world's largest and well-known B2B brands, including GE, STERIS, Saint-Gobain, Oshkosh and Xerox. He is a co-host of the B2B Marketing & Sales P

Jul 3, 2023 • 28:50

218 - Mastering Email Marketing: Turn Followers into Customers with Liz Wilcox

Introducing Liz Wilcox (aka - the Fresh Princess of Email) an email marketing strategist with a passion for helping trade show exhibitors make the most of their post-show follow-up. Liz’s vast experience in educational leadership comes in handy when designing custom email strategies tailored to her clients’ needs, focusing on increasing engagement and sales. Creative and always willing to learn from her mistakes, Liz shows exhibitors how to transform their existing email marketing campaigns into

Jun 26, 2023 • 34:27

217 - How to get Dozens of Video Testimonials at One Show!

Across the board, businesses agree that they want to get more testimonials. They’re powerful. As businesses, we love them. And customers turn to them more than ever! Even better than a testimonial is a VIDEO testimonial. With video, you get more credibility, more emotion, and more believability. Period. Let’s give you an easy way to get video testimonials at trade shows from two different groups! And this can give you months of powerful social media posts and website material that wi

Jun 19, 2023 • 9:15

216 - Solving the Pain Points on the Show Floor - with Josh Rifkin

If you have exhibited at least once at a trade show, you have experienced some pains and challenges. My guest is a professional exhibit designer and builder to help you solve those challenges!My guest Josh Rifkin is the CEO of Flatworks Displays - a USA manufacturer that sells a custom modular trade show booth system that assembles with no tools. With 30 years of experience in the manufacturing and trade show industries, Josh knows what goes into preparing for trade shows. We discuss:S

Jun 12, 2023 • 32:11

215 - How Technology is shaping In-Person Events - with BJ Mazmanian

Event Tech flourished throughout the pandemic as we all went virtual. How about now with Live In-Person events back to being the norm? My guest BJ Mazmanian is Sr. Director of Client Services and Live Events at Bluewater. With a 20-year career in the live events space, BJ focuses on mobile and large-scale events, bringing a unique perspective on how to think through activation plans, extend client budgets, and push clients out of their comfort zones. We discuss:How has t

Jun 5, 2023 • 21:39

214 - Making Sense & ROI of Your Event Data - with Joe Colangelo

Meet Joe Colangelo, a seasoned professional in the events industry who excels at helping others make sense of their event data to optimize their ROI. As CEO for Bear Analytics and the driving force behind their platform, Bear IQ, Joe has spent the last ten years honing his skills in data analysis and event strategy. His expertise on AI, audience growth, and sponsorships has made him a sought-after resource for event planners.In this episode, we discuss:Implement data analytics strategies to stre

May 29, 2023 • 17:41

213 - PRO TIP - Design your Booth like a Billboard, not a Brochure

Time to get people to stop at your booth instead of just walking past. One of the main reasons attendees just walk past booths of companies they don’t know is because they don’t know why they should stop.Confusion is not a good marketing tactic!When designing the graphics for your booth, think of it like a billboard, not a brochure.But not just any billboard – an effective and memorable billboard!When you pass a billboard you have a split second to capture the message. To be effective, it must b

May 22, 2023 • 7:07

212 - How to Skyrocket Booth Lead Generation - with Jonathan Pritchard

Pro Tips on Booth lead generation from someone who has done 10,000 live sales performances!Jonathan Pritchard founded ROI Trade Shows to help clients get more out of their exhibits. He combines his decades of entertainment experience with his powerful business marketing skills to create dynamic presentations that help attract, educate, and qualify leads. While not on the road you can find him at home in the mountains of North Carolina.We Discuss:Lead generation strategies like giveaways & sw

May 15, 2023 • 26:02

211 - Training Done RIGHT can Double Your Leads

You are Training your staff all Wrong!! In this episode, I will discuss how to Train your trade show booth staff the RIGHT way which will lead to better results and can DOUBLE your Leads!Most companies train on the Basics...Show location and timesWhat the display will containWhat they will be giving awayAny promos they will be doingWhat everyone will be wearingAnd maybe more...Nothing wrong with this, but it's typically where they stop training!Now the staff has information and knowledge, and t

May 8, 2023 • 9:21

210 - Charity is Good Business - with Michael Green

Professional Auctioneer, Travel Consultant and Charity Consultant Michael Green of Michael Green Auctions joins Trade Show University today to discuss why having a charitable component to your business is Good Business! In this episode - Part 1 of a 2-part series on Charity in your Business - Michael and I discuss implementing a charitable part of your business, and he gives a 7-step framework on selecting the right charity or non-profit organization to align with.Make sure the Charity's values

May 1, 2023 • 15:49

209 - Amplify your Message thru Power of Production - with Marc Collins

Do you think about Production when creating your exhibits and shows? My guest today talks about how powerful Production can be!Marc Collins, co-founder and Executive Producer of Odyssey Creative, began his theatre and film career around age six. Ever since then, he’s been bringing content to stages and screens for live audiences across the country and around the world. As a corporate and association show director, he believes in the use of theatre production practices such as detailed particip

Apr 24, 2023 • 29:45

208 - How to Create Strategic Memorability - with Rama Beerfas

Rama Beerfas, CTSM, MAS - is the Strategic Memorability Specialist at Lev Promotions where she specializes in branded products for trade show and event marketing. Her goal is to recommend products that are relevant to clients’ branding, goals and target market while melding with the client's overall marketing message and tactics. She calls this creating strategic memorability™.We Discuss:Why you shouldn't choose products just because they're hot/new/cool/trending.What is strategic memorability(T

Apr 17, 2023 • 23:10

207 - Finding Your WHY Leads to Success - with Joel Bromley

Find your WHY and Find Success!! Businesses that have more locked in and enthusiastic workers at trade shows will draw in and engage with more attendees. You get more enthusiasm when you find your purpose...Your WHY!Joel Bromley, husband, father of 4 and financial coach, is on mission to build relationships stronger than the third pig built houses. Joel and his wife can’t wait to be front row as you discover your “why” for life and and become a unicorn in your industry. We Discuss:What is a Wh

Apr 10, 2023 • 26:02

206 - Adapting Trade Shows for the Future - with Marlys Arnold

When Marlys Arnold, a passionate trade show organizer for over two decades, started her podcast all the way back in 2006, she reconciled her journalistic and marketing backgrounds to navigate an ever-evolving industry and build a better trade show image for her audience.You will learn:1. How the word 'podcast' was coined in 2004 and how podcasting has changed since then.2. How the trade show industry has evolved since 2002, including technological advances and marketing tactics.3. The importance

Apr 3, 2023 • 25:40

205 - What is a Trade Show Coach & Why You Need One

What is a trade show coach? Why hire one? And what can they do for your business?First of all - They make you Money, Save you Time, Improve Your Attendee and Customer Engagement, and Take the Headaches out of Planning!Sound Great?? Contact me for a free call to see how I can help YOU! Email jim@tradeshowu.biz or CLICK HERE.What is a trade show coach, or think of them as an exhibitor coach:An expert in exhibitingFocused on your business and goalsFresh, outsider’s perspectiveFor first timers as

Mar 27, 2023 • 9:50

204 - Making Sense of Data Exhibitors should Expect - with Vinnu Deshetty

Vinnu Deshetty serves as CEO of EVA Event Tech Hub and brings over 25 years of meeting and conference planning experience in the association and nonprofit industries. With a unique understanding of both the tech and meeting planning worlds, Vinnu focuses on making tech accessible and productive for meeting planners. She leads development teams to bring a sense of humanity to AI development making EVA’s technology a reality that is easily implemented and activated. You can find Vinnu as an e

Mar 20, 2023 • 31:23

203 - Trade Show Budget Breakdown & Critical Missing Items

In this episode, we are breaking down how businesses spend their trade show dollars based on an article from Exhibitor Magazine. From here you can learn if maybe you're spending too much or too little in an area. Plus I'll share the shocking and critical thing that is missing from these numbers!32% - Booth Space, - for the opportunity to get in front of your target customer. McDonalds – Real Estate. Best spots are not cheap!11% - Show Services, - carpet, internet, electricity, vacuuming and more

Mar 13, 2023 • 15:51

202 - Women in Events: Opportunities, Mentoring & More - Abby Ingraham & Madison Frye

There are more women in the trade show industry that we know. For this episode, we have not just one, but two guests! What a perfect way to start Women’s Month!Join Map Your Show's Regional Vice President, Abby Ingraham, and Marketing Associate, Madison Frye, as they give an in-depth view of women in the trade show industry at varying points in their careers.We Discuss:Advice for women thinking about a career in this industryCreate a work-to-life balanceMentorshipEvents for women in the ind

Mar 6, 2023 • 20:26

201 - Why Your Event needs a Crisis Communications Plan - with Tessa Drayton

When you host an event and something happens that wasn’t expected, how would you handle the situation? Our guest for this episode is Tessa Drayton. She is the Director of Communications at TND Communications and past Chair of the ISRM Trinidad Chapter. She is an experienced Communications Specialist who is also trained and certified in Corporate Risk and Crisis Management. Ms. Drayton’s goal is to help customers solve their why and be better communicators.We Discuss:What Promoters are

Feb 27, 2023 • 27:24

200 - 12 Reasons Why Trade Shows are the BEST Marketing Tool

If you are not convinced, then please reach out to me!1. Connect with & qualify more of your target audience quicklyIf you’re at the right show! Only be at shows where your target audience is.Video training2. Talk to the same Buyers and Decision Makers as the Big Guysa. If you’re a small player in an industry that has some giants, the people who are there to see the giants are walking right past your booth!b.&nb

Feb 20, 2023 • 16:57

199 - Creating Memorable Experiences from Professional Haunted House Actor

Have you been to a Haunted House? What was your experience like? In this episode, we will talk about Haunted Houses and the memories it leaves us.On the show, we have Roger Miller - a special FX makeup artist and improv coach. He is a right-brained person in a left-brained world. Roger has the unique background combination of being in the not-very exciting medical Insurance industry, and also a special effects makeup artist! Roger has been involved in many shows in both of his worlds –

Feb 13, 2023 • 22:39

198 - Focus on the Customer & UFI Trends to Watch - with Kai Hattendorf

What worries you this 2023? Are there trends you need to watch out for? In this episode, we focus on customers and also discuss the flows, ins, and outs of the industry.Kai Hattendorf graces the podcast today. Kai is the CEO of UFI - the global association for the exhibition industry. With UFI being active all around the world, he spends a lot of time connecting with the industry and our stakeholders around the globe. He's a sought-after speaker across the events industry and regularly here in t

Feb 6, 2023 • 36:58

197 - Tips & Predictions from the Pros at IAEE's Expo! Expo!

I attended IAEE's Expo! Expo! 2022 conference held in Louisville, KY and was able to get some of the EventProfs there to share some Tips and Predictions for exhibiting in 2023!Featured in this episode:Jennifer Millett of ARMA InternationalJohn D'Adamo of VenuIQRoss Sudentas of ExpoFPAndrew Asaro of SessionBoardVinnu Deshetty of eva Event Tech PlatformJeanne Brei of National Trade Show AllianceMentioned in this episode:Trade Show University Episode GuideMany have asked, "Is there an easier way to

Jan 30, 2023 • 7:19

196 - There's Always a Plot Line - Finding the Story in your Event Flow

Do you go to events, exhibits, or trade shows, but completely forget what it was all about? In this podcast episode, we talk about the story in an event flow. We talk about the plot, because there is always a plot line!Today’s guest is Alan Bruun. Alan is currently Director, Creative Services for Production Resource Group's Corporate Events Division. He is an IAAPA Brass Ring and Thea award winner. He has over 20 years of experience creating shows and events for Disney Parks Live Entertainment a

Jan 23, 2023 • 33:36

195 - Creating a Full Video Strategy, Content Creation & Repurposing

Most companies are not using Video to its full potential! Today we'll be talking about the importance of creating a full video strategy, along with the amazing content and repurposing opportunities that exist.Joining the podcast is Bill Baraona, Flex Media’s founder and video marketing strategist who has over a decade of video production experience. which allows him to combine a variety of production styles and marketing tactics with today’s new technology to deliver effective video content for

Jan 16, 2023 • 28:23

194 - Demand Gen vs. Lead Gen - with Vanessa Zangardi

What is the difference between Demand Generation (regarding generating leads using marketing) and Lead Generation? Why does it matter and what should you focus on?Helping us answer these questions is Vanessa Zangardi of Zangardi Studio! Vanessa is a business owner, a mom, a wife, and relentless in her pursuit of teaching and helping people understand marketing isn't scary - and that you can do it, no matter how big or small your business is.We discuss:What is Demand Gen and what is Lead Gen?De

Jan 9, 2023 • 30:36

193 - Creating Your Booth Flow and Attendee Journey in 2023

One of the most impactful and strategic moves you can do for your trade shows in 2023 is to Create your Booth Flow! If you’re not familiar with the term Booth Flow, it’s just what it sounds like – how to get show attendees to flow through your booth. Another way to say it is the Attendee Journey! And it's possibly the number one thing you can plan and orchestrate which will make the greatest difference in your results!· The reason Booth Flow is ef

Jan 2, 2023 • 24:57

192 - Tips to Connect with those who DON'T Show Up!

Food and Wine Entertainment Consultant and Keynote Speaker Michael Green joins Jim Cermak for another episode of Perfect Pairings - Events, Food & Wine! Episode #11 - Tips to connect with those who DON'T Show Up!People registered to attend your after hours dinner, networking event, or even your trade show...but they don't show up!Don't let that frustrate you and think the opportunity is lostMichael and Jim discuss tips and ideas for connecting with these people and turning them into custome

Dec 26, 2022 • 8:52

191 - PRO Tip 7 - Effectively Using Your Cell Phone at Your Booth

Trade Show PRO Tip #7 explores how to Effectively use your Cell Phone, Android or iPhone right at your trade show booth! Normally I tell people to put their phones away - and that's still good advice! But today I'm giving you several reasons and situations to pull it out and use it for even better results!TAKE PICTURES...of your booth to use in email follow ups, social media and more....of your competitors to research what they are doing....of other booths in the show to give you inspiration t

Dec 19, 2022 • 7:43

190 - How to Secure Sponsors Successfully - with Roberta Vigilance

Roberta Vigilance teaches event planners how to secure sponsors for events, and is the author of How To Secure Sponsors Successfully. Roberta needed money to hold an event, taught herself how to secure sponsors and since then has launched an event planning business teaching others how to secured local to corporate sponsors. We Discuss:Understanding event sponsorshipDifferent expectations of sponsorsEvaluating sponsorshipsMeasuring sponsorship outcomeRoberta's Top Takeaways:Understand event spon

Dec 12, 2022 • 27:30

189 - GO FOR NO! How more No's Lead to YES! with Andrea Waltz

Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There. For almost two decades, Andrea has been teaching people in virtually every business and industry how to think and feel differently about failure, rejection, and the word, “no” to achieve their goals and dreams. We Discuss:Handling fear of rejection in sales, at trade shows and exposHow does fear of rejection impact the tradeshow industry? W

Dec 5, 2022 • 22:28

188 - 9 Common Trade Show Mistakes that Crush Profits

There are Common Mistakes that cost companies $$$$ in profits and ROI that I see at nearly every Trade Show. Here are my top 9 mistakes (plus a bonus one):Not Setting Goals - saying you want to get as many leads as you can is NOT a goal. You have to have goals or you will never find out if your show was a success or not!Not Training your staff How to Work a Show - many companies train their people on their products, services, what promo item they're giving away and other things. But the diffe

Nov 28, 2022 • 13:48

187 - Perfect Pairing 10 - MORE Branding with Food & Wine - with Michael Green

Food and Wine Entertainment Consultant and Keynote Speaker Michael Green joins Jim Cermak for another episode of Perfect Pairings - Events, Food & Wine! Episode #10 - MORE Branding using Food and WineTying products and services to specific food and wine - mind-blowing!How using food and beverages not only is innovative, but more sticky and memorableAnd more!!Plus...You have GOT to take 2 minutes and see Michael Green's promo video at www.michaelgreen.comGet the Trade Show University email n

Nov 24, 2022 • 7:18

186 - Trade Show Learnings for Growth - with Sue Monhait of Gift Biz Unwrapped

Rock Solid Learnings for Growth!! Sue Monhait is a business owner, podcast host, speaker, coach and best-selling author for the community she’s lovingly named, “Gifters-Bakers-Crafters-Makers” – people who create beautiful and/or delicious products that they want to share with the world. Sue owns two businesses including The Ribbon Print Company offers custom ribbon printing systems creating the ability to produce on-site personalization and branding of products, and Gift Biz Unwrapped which p

Nov 21, 2022 • 40:13

185 - PRO Tip 6 - How to Follow Up Effectively with All Types of Leads

Trade Show PRO Tip #6 explores how to Follow Up Effectively with All types of Leads. OR...in other words...Don’t follow up with all leads the same way!There are different types of leads. Some cool, some hot, some big, some small. Some you have a fantastic, in-depth conversation with, and some you just scan their badge.First of all – the follow up starts right during your conversation at the booth. Huh?? What I mean is this. Set the tone for a follow up. Ask th

Nov 14, 2022 • 5:16

184 - Best Practices for Max ROI from the Show Floor - with Roger Vartanian

Learn real-world success practices from an exhibitor who has worked over 500 shows! He is a pro I have worked side-by-side with at many trade shows, and he definitely walks the walk.Proud to have join me Roger Vartanian of Lightning eMotors. Roger is 40 year veteran in the commercial vehicle manufacturing industry with experience in product concept, design, manufacturing, sales and marketing. We Discuss:What are your processes in trade show planning?How do you use video in both pre- and post-s

Nov 7, 2022 • 25:12

183 - Perfect Pairings 9 - Orchestrating from the First Contact - with Michael Green

Do you have your entire Attendee Journey orchestrated ahead of time? Join us for this quick yet important conversation today!Welcome to another in our series of 5-minute podcast episodes called...Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Episode #9 - Orchestrating from the First ContactHow to plan your attendee's journeyHow and why to orchestrate beginning with the first point of contactAnd more!!Plus...You have GOT to take 2 min

Oct 31, 2022 • 7:19

182 - Turn Your Visual Brand into a Profitable Selling Stage with Amy Lokken

With over 27 years of experience in the design industry, Amy Lokken, founder and inventor of Müd Modular, knows how to create spaces that sell. No matter if your selling is online, or at a tradeshow, Amy knows how to translate your brand and client experience into a profitable selling stage. With a background in design and an innate ability to understand human psychology, Amy creates one-of-a-kind visual experiences that both her clients and their buying audiences love. We Discuss:Tips for desig

Oct 24, 2022 • 34:25

181 - PRO TIP 5 - Increase Traffic with Free Marketing Tools for Shows

If you want to maximize the Traffic to your Trade Show booth, then you have got to take advantage of all the FREE Marketing Tools available to you! Some you know, and others you need to seek out. But no matter if you are on a strict budget or not, don't miss out on the freebies! Social Media – of course! Before the show, tell you will be exhibiting, what booth you will be at, what you will be showcasing. And here’s something I never see…posts for

Oct 20, 2022 • 7:01

180 - Big Business Marketing Tactics for Niche businesses - with Micaela S. Benn

Can Niche or Micro-Niche businesses thrive at Trade Shows? This guest brings tons of big business marketing experience and gives the tips and tactics niche businesses can use to have huge success!Micaela S. Benn publishes children's books for kids ages 3-8 that center on relationship dynamics between family members. (Now THAT's Niche!) Her books are supported by enrichment resources to promote early childhood literacy, social development and emotional learning. She’s also a marketing coach and

Oct 17, 2022 • 35:02

179 - PRO TIP 4 - Think Like an Exhibitor!

Welcome to PRO TIP #4! Show Planners and Associations, this is directed at you!PRO TIP #4 is to Think Like an Exhibitor. If you want more successful shows going forward, growing shows, higher renewal rates, then you need to get into the minds of your exhibitors to best serve them.Many exhibitors, especially the smaller ones, have trade show coordinators who are wearing many hats. They are swimming in stuff to do. And then they get a confusing prospectus.Make it simple. From signing

Oct 10, 2022 • 7:49

178 - Web3, NFTs & Community Building are the Future - with Rachel B. Lee

We're talking about the Future of Events today. Listen closely to this conversation as we unpack the hottest trends - Web3, NFT's and Community Building - and what they mean for your Trade Shows. Rachel B. Lee is a fearless brand marketing #ladyboss.   Rachel achieved over a billion impressions in 2017 as the social lead for Microsoft Inspire and won the speaker excellence award in 2018 for her session on modern selling and LinkedIn. She’s now Co-Owner and CMO of Standout Authority, helping C-L

Oct 3, 2022 • 23:11

177 - Should you have Entertainment at your Off-Site Event? with Michael Green

Welcome to another in our series of 5-minute podcast episodes called...Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Episode #8 - Should You have Entertainment at your Off-site Event?When to have entertainment and when not toWhat type of entertainment should you have?Hear Michael's story about when the entertainers were a COMPLETE FAIL!!And more!!Plus...You have GOT to take 2 minutes and see Michael Green's promo video at www.michaelg

Sep 29, 2022 • 4:12

176 - Events & Retreats on Cruise Ships! - with Rita Perez

Ever thought of taking your group or event to an exotic location or to sea? Today you have the opportunity to hear from a cruise specialist for groups!Rita M. Perez is founder of RitaVentures, a travel agency that specializes in cruise ship retreats, because stronger bonds form on the waves. She has been planning group cruises for the past 11 years, and has earned her CTA, VTA, and MCC industry certifications. Having been featured on Work Culture Consultant and the Normal Lies Podcast, she tak

Sep 26, 2022 • 25:44

175 - PRO Tip 3 - Think Like an Attendee

Here's Trade Show PRO Tip #3 - Hey Exhibitors...Want to make more money, better ROI and absolutely crush your goals? Think Like an Attendee!So many exhibitors get so wrapped up in themselves and talk about their product and try to sell and mention all of the different facts and features, and end up turning off the exact people they are trying to attract!So think like an attendee…and to start, think to when you have attended a show in the past. What were you looking for? What kind of interactions

Sep 22, 2022 • 10:52

174 - Why Phishing is so Dangerous & How to Protect Your Company - with Brian Scott

We've all received Phishing emails. Some are easy to spot, but the bad guys are getting more sophisticated and the emails are looking just like real ones. But is phishing really dangerous? If so, what can we do about it?Cybersecurity expert and CIO consultant Brian Scott of ClearTone Consulting joins Trade Show University to talk all about Phishing.We Discuss:What is Phishing?Is it really dangerous?What can companies and associations do to protect themselves?How can we train our staff to stop

Sep 19, 2022 • 17:34

173 - Perfect Pairings 7 - How to get people to Show Up to your Networking Dinner

Welcome to another in our series of 5-minute podcast episodes called...Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Episode #7 - How to get people to Show Up to your Networking Dinner or After Hours EventHave a solid marketing and communications strategy for before your eventHave a follow up strategy for those who attendedSend a follow up email to those who DID NOT attend Make sure all of your stakeholders are on board and committedL

Sep 15, 2022 • 4:40

172 - Brand Storytelling to Uplevel Your Events - with Rachel Polin

We remember Stories. We remember them better than facts, figures, data and taglines. As you build your brand, are you using stories?Here to share the power of Brand Storytelling and how it can uplevel your upcoming shows and events is strategic brand, experiential and partnership consultant, Rachel Polin.With over a decade of diverse experience, Rachel Polin specializes in partnering with clients to create, transform and produce complex programs that highlight her expertise in brand storytelli

Sep 12, 2022 • 27:24

171 - PRO Tip 2 - Get Your Team Excited for the Possibilities

Trade Show PRO Tip #2 – Get your team excited about the possibilitiesTrade Show PRO Tips are quick and powerful episodes that help exhibitors that are ready to go beyond the basics! If you are just starting out with trade shows, be sure to get great at the basics, and then start to incorporate some PRO Tips! Click here for episodes on the BasicsSo Get Your Team Excited about the Possibilities at the Show!If you want to max out your possibilities and goals for the show, then you have to get you

Sep 8, 2022 • 5:04

170 - PRO Tip 1 - Fill Your Calendar BEFORE the Show

Trade Show PRO Tips - these are quick and powerful episodes that help exhibitors that are ready to go beyond the basics! If you are just starting out with trade shows, be sure to get great at the basics, and then start to incorporate some PRO Tips! Click here for episodes on the BasicsTrade Show PRO Tip #1 - Fill your calendar BEFORE the show!If you are going to the right show, no matter how big or small, ideal connections will be there. Could be current or potential customers, vendors,

Sep 5, 2022 • 5:53

169 - Perfect Pairing 6 - Where to Select Your Dinner Location?

Welcome to another in our series of 5-minute podcast episodes called...Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Today's Topic - Where to Select Your Dinner LocationIf Sponsoring - make sure your location is close OR provide transportation so you are not competing with other opportunitiesMake it easy! Give them an Uber codeMake it Compelling! Make the venue or food a differentiator!Your marketing has to be compelling as well!Mic

Sep 1, 2022 • 5:25

168 - Power of Community & Human Connection - with Josh Hotsenpiller

If the last couple of years has told us anything, it's that we need Human Connection. We crave being around other people in community. So how do we effectively do that without going back to our old ways of doing things?To shed light and bring value to this discussion is Josh Hotsenpiller, the CEO of JUNO, an all-in-one digital events and engagement platform. As a successful entrepreneur with a decade of experience in building community software platforms, he has worked with a variety of organi

Aug 29, 2022 • 20:52

167 - Perfect Pairing 5 - Branding Your Company with Food & Wine

Welcome to another in our series of 5-minute podcast episodes called...Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Today's Topic - Branding Your Company with Food & Wine!Just like you brand your booth with graphics and your staff with matching shirts, you can use food and wine to match the brand of your companyThink innovative, creative, fresh - whatever terms match your brand, find food and wine that is described the same wayCh

Aug 25, 2022 • 4:46

166 - The 7 Steps to Exhibition Success - with The Exhibition Guy

For my guest Stephan Murtagh - also known as The Exhibition Guy - Exhibitions & Exhibiting are his passion! Being a small part of an Organizers, Exhibitors or Contractors success is what drives me every day...28 Years later and he's as passionate today as I was right at the beginning.Stephan is here to share The 7 Steps to Exhibition Success!Steps 1-3 - Before the showSteps 4-6 - During the ShowStep 7 - After the Show Have a 1-2 page Written Plan - cover Sales AND Marketing Set 3 Clear Obje

Aug 22, 2022 • 33:16

165 - Perfect Pairings 4 - Events, Food & Wine - Booth Talent

Welcome to another in our series of 5-minute podcast episodes called...Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Today's Topic - Booth Talent!Going outside your company and bringing in talent to draw attendees to your boothThink of authors to do a book signing, celebrities, or even around food or beverageDo a wine tasting with a sommelier, a barista to make coffee drinks, food experts to do tastings, and more!Food and drink is the

Aug 18, 2022 • 4:20

164 - Return to Revenue using Data Analytics - with Joe Colangelo

Through the pandemic, most show organizers and planners saw their revenue disappear. Now with the return to in-person events, harnessing the power of the data already being captured through Data Analytics can mean a true Return to Revenue for these organizers!Joe Colangelo is the Co-Founder and CEO of Bear Analytics - a technology company that powers event success. Obsessed by the fundamental belief that data-driven insights make for better event outcomes and experiences, which has led to the d

Aug 15, 2022 • 27:32

163 - Perfect Pairings 3 - Events, Food & Wine - Making it Fresh!

Welcome to another in our series of 5-minute podcast episodes called...Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Today's Topic - Making it Fresh!Attach specific words to your products and services to give your customers and prospects new ways to think about and interact with your brandGet Creative!Don't play it safeMake it FreshMichael shares other amazing Tips and optionsLearn more about Michael Green at www.michaelgreen.comJoin

Aug 11, 2022 • 5:23

162 - Combatting Stress & Fatigue at Trade Shows - with Keith Brewer

Working Trade Shows and Events can be absolutely stressful and exhausting, even if just one day. So how do you combat the fatigue and stress?My guest is Keith Brewer, known as The Monk Without the Funk! He helps go-getters that are over 40 learn how to look and feel younger using little-known Eastern and Western methods. And today he is here to discuss How to stay healthy and strong and combat fatigue and stress while working the long hours of trade shows.Keith was born with spinal issues such

Aug 8, 2022 • 26:42

161 - Perfect Pairings 2 - Events, Food & Wine - The Great Escape!

Welcome to the new series of 5-minute podcast episodes called...Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Today's Topic - The Great Escape!After a long day on the trade show floor, don't let your team, your customers, or your best prospects settle for a lackluster dinner, or to just head back to their hotel roomPlan an after-hours Escape!A memorable event that takes people away to another placeMichael shares amazing Tips and optio

Aug 4, 2022 • 4:39

160 - Perfect Pairings 1- Events, Food & Wine - Reeling them In!

Welcome to the new series of 5-minute podcast episodes called...Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Today's Topic - Reeling them In!How to effectively use Food and Beverages to draw people into your trade show boothMichael shares amazing Tips and optionsLearn more about Michael Green at www.michaelgreen.comJoin the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your ne

Aug 1, 2022 • 5:19

159 - Why Data Standards for Digital Events - with Glenn Hansen

Data and Reporting Standards for digital events have been needed and missing for many years, and the shift to digital since the beginning of the pandemic made it even more necessary! My guest is one of the leaders to get these standards in place.Why are they important and what do you need to know about them? Listen in to the entire episode and Share it!Glenn Hansen is CEO of BPA Worldwide. His team has worked extensively with governmental, media and event industry organizations globally establ

Jul 25, 2022 • 24:08

158 - Building an Event Website that Converts Ticket Sales - with Francesca Balit

A Trade Show or Event website needs to be way more than a static website if you want to get more Ticket Sales and Registrations. Today we are discussing specific tips, tools and pages to add to your website to max out your registrations and engagement!Francesca is the Co-Founder & Event Web Specialist at Bbr Web Design & Management and the Podcast Host of The Events Cast. Francesca helps event professionals build and improve their event websites to better market their events and sell mo

Jul 18, 2022 • 37:00

157 - 5 More Trade Show Tips NOBODY Tells You!

Here's 5 More Trade Show Tips that Nobody tells you! They may be a bit controversial, But when you hear them, they can be complete Game Changers for your next show!To hear the other 5 Tips Nobody tells you, click here to listen to Ep 118!(1) Learn how to END a conversationYes – you heard me! Learn how to END a conversation.We’ve all been in those conversations that are going nowhere, or are great but drag on way too long.You need a quick and polite way to end the conversation so you can start t

Jul 11, 2022 • 12:41

156 - Winning at Change and Transition in Your Career - with Gary Wilkin

We all face times of change and transition - perhaps especially to retirement. What does that look like and how do we best prepare?Gary Wilkin is a Licensed Ziglar Coaching System Professional who combines his 40+ years in corporate America with the Ziglar philosophy to guide seasoned professionals through the transition from corporate careers to what's next in their lives.We Discuss:The keys to transitioning from our careers to 'post-corporate' life Retirement, self-employment, or volunteering

Jul 4, 2022 • 30:39

155 - Social Audio is the Future! - with G. Mick Smith

What is Social Audio, and can it really be the Future of the Internet? Today's guest seems to think so!G. Mick Smith, PhD is a digital marketer, executive, voice actor, recovering academic, and the host of the Doctor of Digital podcast. Mick currently resides far from the madding crowd in sunny California enjoying his parent's first new car, a 1957 Buick Special, hiking, music, reading, and writing. We Discuss:What is Social Audio?How can businesses benefit from social audio? Should companies c

Jun 27, 2022 • 26:24

154 - Transformative Power of H2H Interaction - with Tim Simpson & Danny Hardman

We've all heard about B2B and B2C, but how about H2H - Human-to-Human? H2H is the future of our events and Trade Shows and will be transformative in our events and our organizations.On the Trade Show University podcast to discuss this important topic is Tim Simpson, Brand & Engagement Chief Strategist of The Design Studio at Maritz Global Events, and Danny Hardman, Director of Business Development with PRG - Production Resource Group.We Discuss:What common themes are you seeing/hearing righ

Jun 20, 2022 • 38:43

Ep 153 - Using Brand Ambassadors to Max your Leads & ROI - Al Schuster & Stephanie Crawford

Adding just ONE person to your booth staff can possibly double or Max Out the number of leads you get at your next show! That person is a trained Brand Ambassador.To educate us all about Brand Ambassadors are Al Schuster and Stephanie Crawford of Polaris Brand Promotions, a nationwide promotional staffing agency. Al is President of Polaris, and Stephanie is the Client Relations Manager. Together they bring decades of staffing industry experience.Today we are discussing The benefits of utilizi

Jun 13, 2022 • 27:01

Ep 152 - Cyber Security & Privacy for Events & Associations - with Brian Scott

With the amount of data now available at our Trade Shows, Conferences and Events - both in-person and virtual - companies of all sizes have huge opportunities to know more about their customers, trends and more. And with all of this data also comes security and privacy risks.Today's guest, Brian Scott of ClearTone Consulting, is here to discuss the opportunities and risks for Associations and at our shows.Brian provides expert CIO services based on a technology career spanning 35 years with the

Jun 6, 2022 • 27:41

8 More Tips for Stress Free Travel at Your Events & Getting Back

Here are 8 MORE Trade Show Travel Tips that will reduce your Stress Once you have Arrived at your Event!Don't miss Episode 144 - 17 Tips for Stress Free Travel to Your Event1. Get organized the first night. Put stuff where you want it, do all ironing, set yourself up for efficiency2. Go to the Grocery store. Save money on meals AND can eat healthier!3. Try to keep your regular routines. Go to bed and wake up at usual times, eat similarly4.&nb

May 30, 2022 • 9:21

BONUS - Event to Know - The Invisible Industry Tour from NTSA - with Laura Palker

Learn all about an important event - or series of events - for the survival and growth of the Trade Show Industry, and the millions of individuals involved!The Invisible Industry Tour is produced by the National Trade Show Alliance and President Laura Palker. Laura joins host Jim Cermak to explain...What is the Invisible Industry TourWhere did the name come fromWhy the Tour is so importantHow You can get involvedAnd much more!To learn more or get involved:Email: laura@nationaltradeshowalliance

May 26, 2022 • 10:25

Ep 150 - Sustainability in the Trade Show Industry - with Al Mercuro

Sustainability and going Green is such an important topic for the Trade Show and Events industry. What does it mean, how can you do it, and what options do you have as an exhibitor?My guest, Al Mercuro, is the Senior Account Director with Genesis Exhibits, and has done everything from being a lighting tech, to produce concerts, to designing displays for use in the Olympics and the Super Bowl! Plus Al is super involved throughout the industry with many associations and organizations including t

May 23, 2022 • 33:41

Ep 149 - The Excitement of Game Shows in Your Booth - with Matthew King

Game Shows are as popular today as they have ever been, and there are even entire networks dedicated to game shows! Their excitement and energy keep us coming back for more. How about bringing that kind of energy and excitement to YOUR trade show booth? To discuss the possibilities with me is Matthew King, founder of Game Show America!Matthew King started Game Show America back in 1996. For the past 26 years, he's been producing events all over the globe. And during Covid, significant changes

May 16, 2022 • 25:27

Ep 148 - Simplify the Pre-Event Experience - with Adam Jones

Trade Shows can be a whirlwind of a million moving parts - and that's just once the show starts! The pre-event work leading up to it adds many extra layers of stress and complexity. Our guest today - Adam Jones of FFAIR - is here to help us simplify!A highly respected and multi-award-winning event professional, Adam has been at the forefront of innovation in the sector since 2003, providing cutting edge event technology through his company Showplans, as Director Digital Products at Freeman and

May 9, 2022 • 23:07

Ep 147 - Selecting & Training the Right Staff for Your Booth - with Lee Ali

Having the right people staffing your booth and your event is great and the important first step in having a successful Trade Show or Event. And having them trained the Right Way so you optimize Attendee Engagement is the true key to maximizing your potential!The expert joining the podcast to discuss is Lee Ali - the Managing Director and founder of Expo Stars Interactive, a global exhibition engagement company based in Manchester, UK. Lee is also an international speaker, business coach, mento

May 2, 2022 • 24:25

Ep 146 - Planning & Maxing Out Your Event ROI with Coaching - with Rob Wentz

Why is planning so important to the success of our businesses, trade shows and events? And can a Coach be the secret weapon to helping Max out your ROI?To help bring clarity to these important questions is Rob Wentz - a Small Business Strategist & Certified Business Coach who offers professional coaching and mentoring services to business owners and executives inside small-to-medium- sized, privately-held companies with his company 1Direction Strategy.We Discuss:Why is it so important to ha

Apr 25, 2022 • 20:35

Ep 145 - New Technologies for Trade Show Shipping - with Dave Brown

The inclusion of Real Time Visibility technology within the Live Event space has been a game changer for shipping. Exhibitors and Exhibit Houses now have the ability to monitor the conditions of a tracked asset that are critical to our deadline driven industry.To lead the discussion is Dave Brown, a 31 year Tradeshow industry veteran with 20+ years as a supplier to the trade. Dave has worked at several Exhibit Houses with experience in Sales, Operations, and Executive Management. Dave is now a

Apr 18, 2022 • 23:42

Ep 144 - 17 Tips for Stress-Free Travel to Your Events

Since many many people travel to trade shows each year, I wanted to share some of my favorite travel tips. I travel a lot and I know that some people only travel once a year to a big show, and some a few times. But even if you’re a travel warrior like me you may get some new stuff to try out.This is TRAVEL TIPS #1 focused on "getting there" – the planning, the preparing and the journey. TRAVEL TIPS #2 will be tips for once you’re there. -------------------------Did you li

Apr 11, 2022 • 15:49

Ep 143 - You're Using LinkedIn Wrong, so Let's Fix It - with Troy Hipolito

Millions of people use LinkedIn for their business. Turns out most are not very effective in building true relationships like they'd like. To help you fix how you're using LinkedIn - especially for your events and trade shows - is Troy Hipolito, the Not-so-boring LinkedIn Guy! Troy is also the owner of The Troy Agency, a LinkedIn influencer, and the creator of the LinkedIn Accelerator.In this episode we discuss...How to use Dating Techniques to build real business relationshipsCommon mistakes

Apr 4, 2022 • 36:08

Ep 142 - Trade Show Hacks to Increase ROI - with Don Jalbert

One thing Event Planners and Professionals (#eventprofs) would love to get more of is Trade Show Hacks! So today we are bringing the Hacks! Sharing his Trade Show Hacks to Improve ROI is Don Jalbert, the owner of Exhibit Associates. He was an outsider who took a tour of Exhibit Associates and within hours decided to buy the company with his wife. Just jumped in with both feet! These are the Hacks he has figured out over the past 9 years.Tradeshow Hacks to Improve ROI1. Tell p

Mar 28, 2022 • 31:20

Ep 141 - Success Story from Major Show - Lessons learned with Steve Waddell

Success Stories have lessons learned in them that are important for companies big and small. Proud to have a small start-up manufacturer with an innovative product on to share his success story at a huge industry show with over 70,000 attendees!Steve Waddell is the President and CEO of Nasoni. Steve's desire to make a bigger impact on people’s lives as well as the environment led him to develop an innovative bathroom faucet that saves water while improving functionality. Tagline is Better for y

Mar 21, 2022 • 33:09

Ep 140 - Google Business Profile Strategies for Events - with Heather Taylor

Are you maxxing out your Google Business Profile? Formerly known as Google My Business, your Google Business Profile can be a powerful tool for helping bring visibility to your next Trade Show or Event...as long as you have the right strategy!Helping shine a light on the potential of Google Business Profiles and share strategies is Heather Taylor. Heather is the Boss Lady and Social Media Chick with GlitterGirl Media, a boutique social media marketing firm in Akron, Ohio that was born out of H

Mar 14, 2022 • 25:27

Ep 139 - Motivational Design is Gamification with a Purpose - with Jeff Campbell

You have heard about Gamification, but have you heard about Motivational Design? Motivational Design is like gamification with a purpose - and will take your efforts to the next level!Joining the podcast to talk all about why you need to consider Motivational Design is Jeff Campbell, the founder and CEO of Incentli. He helps event stakeholders increase ROI using gamification and motivational design strategies.We discuss:How to increase event engagement and exhibitor ROI using gamification and m

Mar 7, 2022 • 33:24

Ep 138 - Innovative Best Practices for Exhibitors - with Evan Babins

Getting the attention of Attendees at Trade Shows, Conferences and Events is tougher than ever. It takes Innovation to stand out from the crowd and make meaningful connections. Discussing Innovative Best Practices for Exhibitors with me on the podcast today is Evan Babins, Events and Marketing Manager for Klir. Evan has an extensive background in event production and team leading. In his experience, he has had the chance to manage event logistics and technical event production for many world

Feb 28, 2022 • 38:07

Ep 137 - Industry Trends for 2022 - with Danica Tormohlen of SISO

As show planners, organizers and exhibitors, what should we be expecting from the industry in 2022? To discuss this topic and more I am honored to have on the podcast for a second time Danica Tormohlen - the Content Director, Publisher and Editor-in-Chief for the Society of Independent Show Organizers (SISO). Danica began her career in the trade show industry at EXPO Magazine in 1994, where she eventually served as publisher and editor in chief. After that, she served as editor-at-large for Tra

Feb 21, 2022 • 30:02

Ep 136 - How to Guarantee Success for Your Show Experience - Lydia Sugarman

The experience we have and the experience we put our attendees, exhibitors and sponsors through is more important to our results than ever! In this episode we discuss How to guarantee success for your trade show experience with Lydia Sugarman, founder and CEO of Venntive.Prior to moving into the online space in 1995, Lydia Sugarman honed her sales skills in diverse verticals, from financial services to travel to entertainment. In the process, she skied the Alps, raced in outlaw bike races in Ne

Feb 14, 2022 • 30:58

Ep 135 - The Transformation of Hybrid Events & Sponsorships - with Jen Kerhin

Hybrid Events are transforming and growing...and they're the future! Think you know all about them, just think again. Discussing this important topic and giving tremendous insights is Jen Kerhin, CEO of SB Expos and Events.Jen has more than 20 years of experience working with association tradeshows Jennifer has a certification in exhibition management (CEM), certification in meeting planning, CMP, an MBA from the Johns Hopkins University, and substantial executive-level association experience

Feb 7, 2022 • 30:53

Ep 134 - Trade Show Tips & Encouragement for INTROVERTS

Introverts (and you know who you are) can find working or attending trade shows, conferences or events to be a bit stressful and overwhelming. Here are 10 Tips and some encouragement for all the Introverts out there to not just survive Trade Shows, but Thrive! And these are for whether you are working a booth or an attendee!1. Embrace your fear. It’s temporary! It’ll be over soon. I know it can be stressful to talk to new people. Know why y

Jan 31, 2022 • 14:03

Ep 133 - Post-Pandemic Events on a Budget - with Maggie Ellison

A question facing every event organizer, sponsor and exhibitor is what will trade shows and events look like post-pandemic? And will we be able to survive all the new protocols within our budget? Today we discuss these topics with industry veteran Maggie Ellison!Maggie Ellison is the Vice President at Creative Marketing Strategies, an experiential engagement agency that has been providing marketing solutions for 40 years. Her previous positions with the Columbus Zoo & Aquarium and Cedar F

Jan 24, 2022 • 24:02

Ep 132 - Meetings Mayhem! Behind the Scenes of Successful Events with Terry Matthews-Lombardo

At our Trade Shows, Meetings and Events, there are times when things go wrong. VERY wrong! What can seem like Mayhem at the time can turn out to be an innovative success! Proud to have joining the Trade Show University podcast Terry Matthews-Lombardo, author of the new book Meetings Mayhem - Behind the Scenes of Successful Meetings & Events.Terry is a veteran professional meeting planner with an alter ego of an industry travel writer. As a working planner, her clients include association

Jan 17, 2022 • 36:51

Ep 131 - Maximize Exhibitor ROI using Real Time Data with Jon Kazarian

More data is available to exhibitors, sponsors and show planners than ever before. Today we discuss how to use real time data to maximize exhibitor ROI.Jon Kazarian is the Founder and CEO of Accelevents, a leading virtual & hybrid events platform recently recognized as a top 200 fastest-growing private company in America by Inc. 5000. As CEO, Jon is focused on leading the company's vision and helping event organizers and marketing professionals transform their events through innovative tech

Jan 10, 2022 • 29:13

Ep 130 - 9 Tips to help You Hit Your Goals in 2022

It’s 2022 and that time when we all create goals for the upcoming year. We are all pretty good at figuring out what we want and what our goals should be. Maybe even easier when our goals are personal. ** FIRST - To Put together and set your Trade Show goals, listen to Episode 1 - Setting Your Trade Show Goals! ** SECOND – Get the Trade Show University Ultimate Goal Setting Workbook - FREE!! Just send me an email to jim@tradeshowu.biz and tell me you want the Goal Set

Jan 3, 2022 • 12:33

Ep 129 - Top Tips for Attendees at Trade Shows - with M. Kevin Davis

Is there a way Attendees of Trade Shows, Conferences and Expos can get better results and ROI than others? YES!! And even if you are an exhibitor, at some point you may leave your booth and walk the show - at this point YOU are an ATTENDEE!!Hear this special replay of the interview with Jim Cermak, the host of Trade Show University podcast joins M. Kevin Davis on the Quick Lube Expert podcast!We discuss tips, tricks and strategies to get the most out of every single show you attend! Here are

Dec 27, 2021 • 37:22

Ep 128 - Designing Memorable Trade Show Displays - with Tracey Piechocki

It's not enough to have a good looking booth display, as there could be hundreds of good looking displays at your next event. Your booth design needs to be Memorable! To discuss this important topic, I have joining me Tracey Piechocki, the second-generation owner and marketing strategist of Illustrated Designs. Tracey has degrees in marketing and management and over 25 years of experience in design, marketing, trade shows, and strategy for a wide range of clients.In addition to creating market

Dec 20, 2021 • 35:16

Ep 127 - Build Relationships with Food & Wine Experiences with Michael Green

We have so many amazing memories which involve food. You can bring the power of food and wine to create experiences at your events that will build lasting relationships and memories! To join me and share tips is Michael Green - a food and drink and marketing expert, and creative force behind Michael Green Wine & Food Entertainment. Over his career which spans more than 25 years, Michael has supported companies with experiential marketing solutions to build relationships and drive sales.

Dec 13, 2021 • 25:23

Ep 126 - Hybrid Events & Creating Event Communities with Mia Masson of Swapcard

One question for exhibitors and show organizers alike is how do I effectively execute a Hybrid event. To help answer this question, I have on Mia Masson, the Content Director at Swapcard, an all-in-one virtual & hybrid event and community platform. Mia lives in Paris and has 4 years of experience in planning and writing about events. She loves to create content and build communities! Mia spends time reading, listening to podcasts and donating to charity organizations in her native South Afr

Dec 6, 2021 • 24:54

Ep 125 - Converting Leads from Events thru your Website - with Toccara Karizma

How many businesses are effectively driving trade show attendees - whether in-person or virtual - to their website? Not many! And if you do, how do you maximize the conversion of leads through your site?Proud to have on the mic with me Toccara Karizma - a digital marketing consultant and business growth strategist to some of the world's top eCommerce brands. She is the CEO of Karizma Marketing, Hawaii's top full-service digital marketing agency dedicated to growing elite eCommerce brands onlin

Nov 29, 2021 • 33:15

Ep 124 - Thank You's to the Trade Show Industry & a Request

Hi to all my friends in the trade show industry, all the businesses that exhibit at and sponsored trade shows that any person just wide to learn more about these incredible events we call trade show. I suppose conferences and more. I want to welcome you all to a very special Thanksgiving episode of Trade Show University.Very short episode today. I'm Jim Cermak and in the spirit of Thanksgiving, I just wanted to send out some quick thank you's. But I'm the first I'm going to start off with a requ

Nov 25, 2021 • 5:27

Ep 123 - From Broadway to Event Host & Emcee - with Wendee Lee Curtis

A question Show Producers and Organizers wrestle with all the time is...Should we have a Host or Emcee for our Event? To help answer that question is Wendee Lee Curtis, a professional Trade Show and Conference Host and Emcee!Wendee Lee started her career on Broadway, working up to a leading role in the hit musical, Mamma Mia. From there she took the leap to Network TV anchor, and now working stages around the globe as a successful Event Host and Emcee!In this interview we discuss...How to sel

Nov 22, 2021 • 39:42

Ep 122 - Maximize Exhibitor Reach with Virtual Platforms - Erica Bishaf of Campfire Social

In today's ever changing event world, it's critical to figure out new ways for exhibitors to reach their target audience. To give tips and advice is Erica Bishaf - the Founder & CEO of CampfireSocial, the first-of-its-kind private social network and commerce platform designed for trade verticals. Erica is a 20+ year award winning strategy & insights veteran who has worked for consumer packaged goods companies such as Kraft, Nestle, Kimberly-Clark, & MillerCoors and through her cons

Nov 15, 2021 • 27:23

Ep 121 - Sustainability in Event Planning with Joanna Berens

We are discussing Making a Difference at your events today so we can impact events and the environment long term! Proud to discuss Sustainability in Event Planning with Joanna Berens of Joanna Berens Hospitality, and the President, of the Sustainable Events Network, Florida & Caribbean. Joanna's hospitality and event career spans more than thirty years, working in the DC, New York and Miami markets. After 13 years with Starwood Hotels, Joanna opened her own third-party site selection and lo

Nov 8, 2021 • 25:11

Ep 120 - Priming Your Audience for Your Message using Play - with Paul Miller & Dawn Daria

It's one thing to be branding your business, but if you want effectiveness you have to make sure your audience is ready to take in your message and branding. One powerful method to prime your audience is through Play.Nobody knows play better than the duo behind Energizing Events - Paul Miller, national touring comedy juggler, and Dawn Daria, award winning author and educator, promote play with a purpose. Whether the goal is mindfulness & wellbeing, an energized audience, or a supercharged s

Nov 1, 2021 • 26:33

Ep 119 - Power of Digital Acceleration for Your Business - with TechMatch

Brian Scott of Cleartone Consulting and Heather Holst-Knudsen of H2K Partners are experts in the technology space in the events industry. Together they have formed TechMatch to help business leaders and associations transform their results.In this episode we discuss Digital Transformation and Digital Acceleration within the Association/Events Industry.Some of the topics covered include:Changes occurring that are driving a need for digital transformationTechnology advances that have effected the

Oct 25, 2021 • 33:25

Ep 118 - 5 Trade Show Tips NOBODY Will Tell You!

Here's 5 super effective Trade Show Tips that NOBODY is talking about! Some may even ruffle some feathers! Let's get to them, but first...Be sure to register for the weekly Trade Show University newsletter - go to tradeshowu.biz to sign up! Also - please leave a Rating and Review on Apple Podcasts!#1 -- Get the attention of people who are not looking at youWe don’t want to bug people, especially if they’re looking away right?You need to change that mindset! Why are you as an exhibitor a

Oct 18, 2021 • 12:03

Ep 117 - Gamification at Trade Shows for Sponsors & Exhibitors - with Adam Haesler

In this episode we discuss how sponsors can use gamification to offer value and pre-qualify an attendee and sponsor match.After being fired in 2017, Adam Haesler knew he needed to find his core values, like a life compass, which helped him find events! His core values are potential, which means continuous improvement, and community, helping each other pursue a collective potential. Today, Adam is Chief Experience Officer for Engamio, a Gamification company.We also explore…What is gamification? W

Oct 11, 2021 • 26:52

Ep 116 - Prepping for a New Event World with Devin Cleary of Bizzabo

As a CMO (Chief Marketing Officer) or the head of marketing for your organization, you have to look at trade shows, conferences and live events in a whole new way today thanks to the pandemic. The landscape has clearly changed everything! To help guide the way, I have brought on Devin Cleary, the VP of Global Events at Bizzabo. Devin is a top-performing event producer and passionate marketing executive with over 16 years’ experience leading the creation and active management of diverse experi

Oct 4, 2021 • 39:15

Ep 115 - The 100 Percent Rule - Take Your Events to the Next Level

Introducing the 100% rule. This is something that can have a huge impact on our Life and our Trade Shows. If you can get your team, and yourself to follow the 100% rule, you will notice a huge improvement in your results. I absolutely guarantee it!Okay – now let’s talk about the 100% Rule.This may be a bit controversial. There is no such thing as a balanced life. That is a false ideal.Anyone who has a newborn knows this. They demand more of your time. It

Sep 27, 2021 • 9:26

Ep 114 - Creating Memorable Experiences with Lynn Edwards

With all the exhibits at a trade show, how do people remember your exhibit? Create a memorable experience and you will stand out! To talk about this topic is Lynn Edwards, owner of Proper Planning! Lynn brings over 30 years and a wealth of experience to event management. Lynn and her team provide a comprehensive and efficient method for producing innovative events across the country.Lynn is experienced in overall event strategy, creative event design, event marketing, sponsorship development,

Sep 20, 2021 • 34:05

Ep 113 - Marketing 101 for Trade Shows with Bryan Lefelhoc

Trade Shows and Events can be a big part of the Marketing mix for a lot of companies. And Marketing plays a HUGE part in the success of your shows! So in this episode, we bring in a lot of Marketing basics you need to consider. Joining me on the podcast to share in all the Marketing fun is Bryan Lefelhoc, Director of Sales for Spire Marketing, a marketing firm with three locations serving Northern Ohio, in Ashland, Tiffin and Medina. Bryan also hosts the "Dash of Grit" Podcast. Formerly, he

Sep 13, 2021 • 28:40

Ep 112 - Champion-level Success by Mastering the Basics

Teams win Championships by being better at the Basics than everyone else. And your company can WIN your Trade Show by Mastering the Basics!If you really focus you and your team on getting back to the basics, you can achieve Champion-level Success!So what are the Basics of Trade Shows? The basics are the difference makers! It’s not your booth layout or design, your giveaways or anything like that. Those are all important, but may stay the same from show to show.The basics are a

Sep 9, 2021 • 11:29

Ep 111 - Why You Need to use a CVB or DMO for your Next Event - Michelle Moore of Experience Kissimmee

Convention & Visitors Bureaus (CVB) and Destination Marketing Organizations (DMO) can be a huge asset to your company when planning, exhibiting or sponsoring an event! Joining me on this episode is expert Michelle Moor of Experience Kissimmee!Michelle Moore is the Sr. Director of Meeting Sales and Services at Experience Kissimmee, the official CVB for Kissimmee, Florida. Michelle is approaching two decades crafting her sales and marketing skills in Central Florida with top brands in the ind

Sep 6, 2021 • 21:54

Ep 110 - You have a Bad Booth Location! What do you do?

Question: What to do if you have a bad booth location?For anyone who has exhibited at trade shows, expos, conferences or events, you probably have been stuck with a bad booth location at some point. So what do you do? Don't just give up and take what attendance happens to come your way. Take control! Here's many tips and ideas for making the best of the situation!First – do your best to avoid it! Work with the show if you need guidance on traffic flow, what booths are around you, etc.

Aug 30, 2021 • 15:37

Ep 109 - Should You Start a Podcast to Build Your Brand? with Mike Morrison

Join me in welcoming Mike Morrison, Host of The Don and Mike Show Podcast, a weekly podcast focused on Trade Shows, Events and Experiential Marketing issues in today's world. Mike is also the National Sales Director for WS Displays with over 20 years in Trade Show Display Supply side and five years in the podcast world. He is a Member in EDPA, ESCA, IAEE, EACA and more.In this episode, we talk about the power of podcasting, starting a podcast, and the benefits of podcasts for your business and

Aug 23, 2021 • 33:03

Ep 108 - Can Covid have a Positive Effect for Exhibitors?

Hey Exhibitors - this episode is for you! Here's a question to consider...can Covid have a positive effect on upcoming Trade Shows, Expos, Conferences and Events? I propose the answer is YES!I know what you’re probably feeling right now. You have committed to an upcoming show, and concerned about attendance. Due to Covid and new variants, there may not be a very strong turnout.But the show is going on, you did make the commitment and you’re going. Maybe right now you have the

Aug 16, 2021 • 9:37

Ep 107 - Using Run Sheets & Designing the Perfect Event - with Michelle Nicole McNabb

What is an Event Run Sheet, and why is it a Must-Have for running a successful event - whether a planner or exhibitor? Michelle Nicole McNabb, Owner of Emenee Marketing ‘n’ Events, is here to explain! Michelle Nicole serves B2B markets to justify event ROI, get unstuck and ease overwhelm of event production, and execute activation campaigns that align organizer and sponsor intentions that generate measurable event ROI.5 Phases to Design Your Event Run Sheet: 1. Event Clarity 2. Develop Effecti

Aug 9, 2021 • 37:37

Ep 106 - Busting Myths! Forget What You Think You Know about Trade Shows!

It's time to BUST some MYTHS!! Forget everything you Think You Know about Trade Shows! There are 8 Common myths and misconceptions which nearly every business has about trade shows that is holding them back and ruining their results!Believe me – I have been there and held these myths as beliefs. And you may believe one or all of them. But I want to completely bust these apart.1) Too much work, OverwhelmingI get it. There’s so many details preparing, setting up, and during the

Aug 2, 2021 • 14:30

Ep 105 - Helping the whole Industry Bounce Back - the National Trade Show Alliance

You are about to meet someone who after 30 years in the trade show industry is dedicating herself to the betterment of the industry she serves. She wants no small vendor or supplier to go under! Laura Palker is the Founder/President of the National Trade Show Alliance, a nonprofit organization formed to shine the light on the many segments of the Conference, Exhibition, Trade Show and Meeting Industry. The Alliance is dedicated to bringing a voice to every worker under its umbrella, as well as

Jul 26, 2021 • 35:44

Ep 104 - 5 INTEGRITY Habits You Need to WIN at Shows & Events

Today we are talking all about integrity. It’s Doing what you say you’re going to do. Acting in a way that inspires trust and confidence. A great trait for business, but how does it apply to trade shows? It definitely has a direct correlation and something that can make or break your next show!What is integrity? Definition: the quality of being honest and having strong moral principles It’s not just talking the talk but walking the walk It’s living out the Golden ru

Jul 19, 2021 • 14:08

Ep 103 - Keys to Get the Most of Hybrid Events - with Anca Trifan of Treefan Events

You have heard that Hybrid Events are our future, but what exactly does that mean? And how do you take advantage of all the benefits of Hybrid Events? Let's ask the expert!Anca Trifan is the founder and CEO of Treefan Events - is a boutique event planning and production agency that plans, designs and produces live, virtual and hybrid events. She has over 20 years experience and extensive knowledge to help design her clients a perfect and seamless event. Anca is also the host of the Events: De

Jul 12, 2021 • 30:36

Ep 102 - 9 Things to NEVER do at your Event Booth!

Businesses everywhere are now back to planning for their return to live, in-person trade shows, conferences and events. While this is very exciting, it can also be stressful as it's been a while since many of us have done these.Before the pandemic shut everything down, I would see exhibitors make so many of the same mistakes over and over at these events. The worst part was that they didn't even know they were hurting themselves! There was no way they were maximizing their oppo

Jul 5, 2021 • 11:26

Ep 101 - Unique Destination Spotlight - Puerto Rico Convention Center

Join this fascinating on-site interview with Jorge Perez, General Manager of the state-of-the-art Puerto Rico Convention Center as we discuss his amazing facility on this tropical island paradise with 500 years of history, culture and tradition!With a sleek, modern design and 600,000 square feet of total space, PRCC is the largest and most technologically advanced meeting facility in the region. It’s also one of the greenest, with a 20,000-panel solar array and numerous other initiatives focused

Jun 28, 2021 • 26:33

100th Episode Celebration! Looking back, Looking forward & Making a Difference

Come Join the Party as we Celebrate our 100th Episode! There's special guests, awesome giveaways, powerful tips, and new opportunities to work together and up your results at future trade shows and events!FREE GIVEAWAYS!! This is Trade Show University so we're going to be giving away BOOKS to help you continue to learn!Just join our email newsletter at tradeshowu.biz to enter!If you are already on the list, you're in the drawing!!More books given away every quarter!Help us determine future top

Jun 21, 2021 • 32:42

Ep 099 - Tips on Picking Promo Items Post-Pandemic - with The Promo Guy Swire Ho

Live events are back! Should you buy the same promo items you did in the past? What has changed, and what are the best tips?Proud to have Swire Ho as my guest! Swire is the owner of Garuda Promo, a leading promotional products company. He shares the tips and advice for what to expect and what to do to create a successful strategy for your upcoming virtual and live events!Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese

Jun 14, 2021 • 27:32

Ep 098 - CEMA Expert Panel - Road Back 2 Events - hosted by Caesars Entertainment

Bringing you a special episode along with my friends at Caesars Entertainment. This is a rebroadcast of a recent panel discussion held by CEMA – Corporate Event Marketing Association - at the new Caesars Forum. If you are brand new to Trade Show University and drawn here by the panel discussion, I want to welcome you! Be sure to get over to tradeshowu.biz and sign up for our newsletter – just drop your email right on the home page. You will find out what other great episodes

Jun 7, 2021 • 1:04:07

My Amazing Journey to the 7 Secrets of Trade Show Success

This is the story - MY story - of an amazing journey which helped me discover the 7 secrets to working trade shows and getting maximum results. As I went from attending my first ever large scale event, to my first time exhibiting, through all the lessons learned over the years, I was able to put together a proven system which works every time. Only took about 30 years!! You can learn it in about 20 minutes!Here's my 7 Secrets to Trade Show Success: Secret #1 – Set goals! You never k

May 31, 2021 • 21:01

Ep 096 - The Secret behind Facebook Ads in Lead Gen - with Chuck Sharpsteen

Chuck Sharpsteen, owner of Whiskey Neat Digital Marketing, is a former marketing agency 'Tech-Guy' turned Lead-Generation Facebook Ads expert. His efficient approach to ads has allowed him to cut clients' lead costs by as much as 80% for 3 years straight. He shares with us the "secret" to getting better results for trade shows, conferences and business overall!In this episode, learn...What is the "secret" to Facebook Ads?What should you do if your audience isn't on Facebook?What is a "Pixel" an

May 24, 2021 • 34:59

Ep 095 - 7 Tips to Reduce Show Planning Overwhelm

If you are an exhibitor at trade shows and events, this episode is just for you! And I’m specifically talking to those of you getting ready to plan for your first live event in the past 12-18 months or more. I am going to share with you 7 tips to help take the overwhelm out of your trade show and event planning! 1. Dedicate a block of time to get it done. These shows are complex and have a million details. If you try to just do a little here

May 17, 2021 • 12:04

Ep 094 - Behind the Scenes at Major Events with International Emcee Maciej Kautz

Today’s guest is going to bring you behind the scenes for major events both virtual and live. His name is Maciej Kautz is an international emcee and TV & Radio Journalist who not only speaks 4 languages, but offers great advice for using an emcee and what to expect from them. He has some great takeaways that every business needs to hear! WATCH == Spark of Change conference highlight video: CLICK HEREBehind the Scenes at Poland's largest video studio: CLICK HEREConnect w

May 10, 2021 • 41:43

Ep 093 - Creating the Black Tie Experience - with Bob Pacanovsky

When you think of having a Black Tie Experience, what comes to mind? High quality? Luxury? Top of the line? Are your customers receiving a Black Tie Experience from your business?On this episode, Keynote Speaker and Trainer Bob Pacanovsky shares his top tips and advice for creating a Black Tie Experience at shows, events and throughout your business.Hear all about...What are Impact Points?Why are they important?And Would You do business with YOU? Fantastic advice and tips for any business!C

May 3, 2021 • 26:41

Ep 092 - 5 Things You MUST Do after Every Trade Show & Event

There are 5 things every business must do at the end of each trade show, conference, expo or event - whether virtual or live. Leaving any of these out and you are leaving money on the table for this or future events!1. Follow upo This seems like a no-brainer, but its all about following up the right way. You should have your follow up plan determined before the show so afterwards you can just focus on executing!o So have your follow up ema

Apr 29, 2021 • 10:31

Ep 091 - Event Magic in a Post-Covid world - with Magician Scott Tokar

What do Trade Shows, Conferences and Live Events look like as we get past the pandemic? Especially for Magicians, Exhibitors and others who rely on close-up and one-to-one interaction?Scott Tokar, one of the top Trade Show magicians in the world and owner of Corporate Fx, joins me to discuss this and so much more!Free Tools mentioned during the interview:Covid Gathering Regulations by State: https://corporatefx.com/covid-reopening-trackerSearchable Trade Show Calendar: https://corporatefx.com/f

Apr 26, 2021 • 34:19

Ep 090 - The Power of Building Communities in Business - with Don Browne

Every business can benefit from building a Group, Community or Tribe - also known as a raving fan base. And it is one of the biggest trends out there.Don Brown is Community Manager for a brand new social platform called OnlineCommunity365 - a platform dedicated to helping organizations build and grow their communities.Don is also an accomplished writer, publisher, marketing leader and business development pro who has launched new ventures in hospitality, trade events, associations, politics, te

Apr 19, 2021 • 32:28

Global Meetings Industry Day 2021 - Las Vegas Panel Discussion

Global Meetings Industry Day (GMID) held on April 8, is an international day of advocacy that showcases the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities. It is being celebrated around the globe in dozens of regional events. In this episode is a rebroadcast of the panel discussion which was held in Las Vegas at the brand new expansion of the Las Vegas Convention Center. This p

Apr 12, 2021 • 55:33

Ep 088 - Success Story from Live Event! With Forrest Reed

You are about to hear a Success Story from a recent Live Event! Joining the podcast today is Forrest Reed of USA Insulation as he shares his experience at a recent Live Trade Show.Live events are back and they are safe. Through the guests I have had the honor to interview on the Trade Show University podcast recently, we have heard them telling about the safety of these events and also how they have been well attended.And to give you kind of a case study on how these events can work for e

Apr 5, 2021 • 23:30

Ep 087 - Experiencing LIVE Events during the Pandemic - with Danica Tormohlen

Are you wondering what its like to attend a LIVE Event during the pandemic? Then you are definitely in the right place! My guest has attended several live events, and interviewed exhibitors and attendees - and she's sharing her experiences!Danica Tormohlen is an award-winning journalist who has covered the trade show industry for more than 25 years. She is currently working on assignment for SISO and UFI to write case studies about producing trade shows during a pandemic. Danica is a regular c

Mar 29, 2021 • 37:44

Ep 086 - Industry Update 3/25/21 - Some Good News, Some Bad News

Trade Show and Event Industry Update for 3/25/21This week we got some Good News and some Bad News. Here's a quick recap...Stories covered:Fashion Industry Shows going back LIVE!Attendees more likely to return to shows after vaccinatedThe heart-breaking numbers from 2020Las Vegas making a Comeback!!Did you listen to the interview with Caesar Entertainment's Michael Massari?? He talks about the efforts of Meetings Mean Business and Global Meetings Industry Day (GMID) to get live events back! Li

Mar 25, 2021 • 13:01

Ep 085 - GMID preview & the Importance of Live Meetings with Michael Massari

Caesar Entertainment's Chief Sales Officer, Michael Massari, is also the Co-Chair of Meetings Mean Business. He joins Trade Show University to talk about the importance of live meetings and events, the advocacy being done, and the upcoming Global Meetings Industry Day on April 8, 2021.Please find out how you can get involved! Visit these sites:Meetings Mean Business - https://www.meetingsmeanbusiness.com/ Meet Safe Travel - https://www.meetsafe.travel/Caesars Means Business - caesarsmeansb

Mar 22, 2021 • 16:07

Industry Update for March 15, 2021 - Wait...is that a LIVE Event??

Trade Show and Event Industry Update for 3/15/21Today I’m going to do something a little different and give you an Industry Update. I’m constantly scouring TSNN Trade Show News Network, Trade Show Executive, and other publications, and going to be bringing you updates regularly so you can help plan accordingly for these events which mean so much to businesses bottom line.There is so much happening throughout the industry and around the world.Let’s talk good news! With all that the indu

Mar 15, 2021 • 12:09

Ep 083 - 6 Virtual Event MYTHS & the Facts that Bust Them

I have been hearing and reading about 6 Common Myths of Virtual and Digital Events that need to be busted! I bring the facts to you so you can know the truth!The 6 Myths are...1. Live Events will never come back2. Virtual Events will fade away3. Virtual events don’t offer good opportunities to connect and engage4. Not near as many people attend virtual events as they do live event

Mar 8, 2021 • 13:14

Ep 082 - Secrets to Selecting the right Virtual Event Platform - with Brian Scott & Heather Holst-Knudsen

You want to plan a professional virtual trade show, conference, expo or event that needs technology and capabilities far beyond the typical Zoom or other basic digital meeting platforms. With literally hundreds of platforms to choose from, how do you make the right selection?Virtual Platform and data experts Brian Scott of Cleartone Consulting and Heather Holst-Knudsen of H2K Partners are here to share the secrets of selecting the right platform. They also discuss questions to ask, and things

Mar 1, 2021 • 48:09

Ep 081 - The Elements of Great Branding with Jess Adanich

Branding Expert Jess Adanich, CEO and Founder of DesignPod Studio, discusses many aspects of branding and why it is so important for your event, your show booth, and your company! She answers questions like:What makes up the best Brands?Why is branding important?What makes a successful brand?What should one do to have a strong brand?Invest time and money in solid and consistent branding. It will pay off in the end. Be consistent in marketing, messaging and visuals.Get a FREE 1-HOUR Consultation

Feb 22, 2021 • 27:23

Ep 080 - Free Bonuses! Uncommon Success book launch with John Lee Dumas

Pre-Order John Lee Dumas' new book Common Path to Uncommon Success at www.UncommonSuccessBook.com and get 5 Amazing Bonuses valued at over $1,100!! SPECIAL REPLAY of my exclusive interview with the one and only JLD (aka John Lee Dumas)!Keep up with everything JLD is doing at EOFire.comBook launch website with bonuses: UncommonSuccessBook.comMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we featur

Feb 15, 2021 • 17:52

Ep 079 - Career Growth & Education Options in Events with Kristin Malek PhD

For those looking to enter the Events industry, or get ahead in it, you're in the right place! Guest on the podcast today is Kristin Malek, PhD, CMP, CED, DES, CHE!!Kristin is an Event Management Extension Specialist and Assistant Professor in the Hospitality, Restaurant, and Tourism Management program at the University of Nebraska. She worked in the hospitality industry for over 10 years before joining academe and still remains active with industry groups and consulting. She teaches and resea

Feb 8, 2021 • 37:45

Ep 078 - Creative Short Break Ideas to Energize Attendees

In this episode, 3 Amazing Guests join the conversation to share what they do to fill up the empty space and Energize and Engage attendees during the short breaks at Virtual and Online Events!Guest 1 - Paul Miller and Dawn Daria of Flow Circus!Paul, a nationally touring comedy juggler and Dawn, an award winning educator and author, provide audiences with meaningful interactive experiences that are grounded in positive psychology, mindfulness, and play. Flow Circus provides organizations with the

Feb 4, 2021 • 31:51

Ep 077 - The Art of (and tips for) Expert Storytelling - with Dave Bricker

Dave Bricker has sailed thousands of miles in search of stories. Today, as a speaker, presentation coach, and business storytelling expert, he teaches the art of business transformation through storytelling to leaders, speakers, professionals, and visionaries.Dave shares with the Trade Show University listeners answers and insights to these top questions:What are the top mistakes event organizers make when hiring event speakersPro speakers are expensive. What are the benefits?How can event organ

Feb 1, 2021 • 38:48

Ep 076 - How the Largest Event Staffer Pivoted thru Covid - with Sheila Wong

In this episode...co-founder of the largest Event Staffing company in Canada, Sheila Wong, shares what her company did to survive through the pandemic! As an event staffing company, once the live shows stopped, so did her company. Established in 1991, BBW International is a national event staffing company in Canada. BBW is the industry standard for staffing with over 1200 events annually, pre-COVID. Sheila is the recipient of awards through PCMA Canada East, MPI Toronto and CAEM. Since 1991,

Jan 25, 2021 • 43:07

Ep 075 - Find Success by Finding the Gap! With Marcelo Zolessi of CNTV

In this episode...Trade Show industry pioneer Marcelo Zolessi, CEO and Co-Founder of CNTV (formerly Convention News Television) shares with us his fascinating story, how he found success by finding the gap in the industry - and filling it - and some amazing lessons learned!Marcelo's objective is to continue to grow CNTV while finding a work life balance and giving talented people a unique opportunity to make a positive impact in the world through educational videos created through CNTV's partner

Jan 18, 2021 • 36:55

Ep 074 - Tips & Trends #5 for crushing Virtual Event Results

You have found the right podcast to give you solid Tips for getting better engagement, smoother and more well run digital and virtual events, trade shows and webinars!Episode 074 - Tips & Trends #5! I want you to have your best year ever in 2021...AND you can win great prizes! Head over to tradeshowu.biz/challenge to sign up and for all the details!-----------------------Tip #1 - Use short segments· In past we were used to 40, 60, even 90 minute ses

Jan 11, 2021 • 13:02

Ep 073 - The ANTI-New Year's Resolution Episode

Join the ANTI-Resolution Challenge at tradeshowu.biz/challengeThis is the ANTI-New Year's Resolution Episode. Yes - ANTI-Resolutions. Don't do it for 2021. And if you already have them, just put them aside.This episode will give you the key to making 2021 your Best Year EVER!Why no new year's resolutions? Here's the facts. Here's the facts, goals and resolutions. We set every year. We just don't meet them. We just don't meet them. Is there anyone out there who's nodding their heads right now?Who

Jan 4, 2021 • 20:44

Ep 072 - Trade Show & Event Tips from the Pros

Episode 072 - Trade Show & Event Tips from the Pros!What I'm giving you this week is a collection of tips I got from exhibitors from IAEE's Expo! Expo! virtual trade show and conference that took place recently. These 6 established industry experts each shares a top tip for helping plan and produce the best Trade Show, Event or Conference!------------------Pro #1 - Craig Thompson from Huntington Convention Center of ClevelandTip #1 - For Show Managers - when you are creating your Floor

Dec 28, 2020 • 23:41

Ep 071 - 6 Shocking & Powerful Lessons from Major Virtual Event

Ep 071 - 6 Shocking & Powerful Lessons from Expo! Expo![00:00:00] So I attended a very, very large virtual event this past week. And I have to share with you six shocking and powerful lessons that I learned from attending this event. It was fantastic. It was eye opening, and you're going to love it. So stay tuned.Let's talk about Expo! Expo! It was just a phenomenal virtual event. It was supposed to be held live down in Louisville, Kentucky. And, it was, they were pushing and pushing and doi

Dec 21, 2020 • 17:57

Ep 070 - Future Event Industry Leader Profile with Linda Tong

Episode 070 - Future Event Industry Leader profile - an interview with Linda TongLinda Tong is a 2020 recipient of the IAEE Helen Brett Scholarship awarded to outstanding individuals pursuing an education and career in the Exhibitions and Events Industry.Linda Tong is a recent graduate of Iowa State University double majoring in Event Management and Music. In her years at college she has been involved in many organizations and events including the top choir at Iowa State, was a Special Event Dir

Dec 18, 2020 • 15:09

Ep 069 - Future Event Industry Leader Profile with Danielle Bellettiere

Episode 069 - Future Event Industry Leader profile - an interview with Danielle BellettiereDanielle Bellettiere is a 2020 recipient of the IAEE Helen Brett Scholarship awarded to outstanding individuals pursuing an education and career in the Exhibitions and Events Industry.Danielle is a student in her third year at the University of Central Florida’s Rosen College of Hospitality Management. She is pursuing a double major in Hospitality Management and Event Management. Originally from New York,

Dec 16, 2020 • 22:06

Ep 068 - Future Leader Profile with Sarah Gurney

Episode 068 - Future Event Industry Leader profile - an interview with Sarah GurneySarah Gurney is a 2020 recipient of the IAEE Helen Brett Scholarship awarded to outstanding individuals pursuing an education and career in the Exhibitions and Events Industry.Sarah Gurney is a senior at Johnson & Wales University majoring in Event Management. On campus, she is the president IAEE, the director of membership of LEA, and the Secretary of IAVM.Sarah's LinkedIn profile: https://www.linkedin.com/i

Dec 14, 2020 • 15:42

Ep 067 - Future Event Industry Leader Profile with Amber Pankey

Episode 067 - Future Event Industry Leader profile - an interview with Amber PankeyAmber Pankey is a 2020 recipient of the IAEE Helen Brett Scholarship awarded to outstanding individuals pursuing an education and career in the Exhibitions and Events Industry.Amber is currently pursuing her master’s degree in Meeting and Event Management with San Diego State University. She is highly passionate about event planning and has worked in various facets in the industry, including weddings, university e

Dec 11, 2020 • 18:09

Ep 066 - Future Leader Profile with Ferdinando Castro Gonzalez

Episode 066 - Future Event Industry Leader profile - an interview with Ferdinando Castro GonzalezFerdinando Castro Gonzalez is a 2020 recipient of the IAEE Helen Brett Scholarship awarded to outstanding individuals pursuing an education and career in the Exhibitions and Events Industry.Ferdinando is in international student from Venezuela Majoring in Hospitality, Exhibitions, and Event management at Dallas College. His passion for the industry started at IAEE Expo Expo 2018, where many professio

Dec 9, 2020 • 21:49

Ep 065 - Future Leader Profile with Shiloh Schlauderaff

Episode 065 - Future Event Industry Leader profile - an interview with Shiloh SchlauderaffShiloh Schlauderaff is a 2020 recipient of the IAEE Helen Brett Scholarship awarded to outstanding individuals pursuing an education and career in the Exhibitions and Events Industry.Shiloh is a senior studying Event Management with a minor in Hospitality Management at Iowa State University. She also took Spanish courses during these past three years to improve her fluency in hopes of working in events abro

Dec 7, 2020 • 16:00

Ep 064 - Tips & Trends #4 - Power of Virtual Networking & Feedback

Tips & Trends #4 brought to you by our sponsor - Groove Funnels!!Grab your Free Lifetime account to build web pages and funnels, AND it has an affiliate program attached - so you can also make money!Go to: Get My Free Lifetime Account!Going to give you a couple of powerful tips to make your current and future virtual events better!Tip #1 – Utilize the power of networking. Remember at live events, some of the best things that came from them were the relationships built and new connectio

Dec 3, 2020 • 9:56

Ep 063 - 12 Tips for Healthy & Engaged Virtual Events - with Brittany Liberatore RDN

With Virtual Events, the world is sitting and staring at a computer screen. Now more than ever, we need solid tips for helping keep everyone healthy and engaged! My guest is Brittany Liberatore, a Registered Dietitian Nutritionist in Cleveland Ohio, CEO & Founder of Your Life Nutrition, and a Nutrition professor at Case Western Reserve University. Episode 005 with Brittany - https://tradeshowu.biz/episodes/episode-005-how-to-maintain-your-energy-at-trade-shows-with-brittany-cermak-rdn/Bri

Nov 30, 2020 • 49:37

Ep 062 - Tips & Trends #3 - Thanksgiving Edition!

Tips & Trends #3 – The Thanksgiving edition! Because giving Thanks is always in season - even for virtual and live event professionals!Tip 1 – Start every day and every event with an attitude of gratitude! Say thank you first thing when you wake up! In fact say it several times. Remember things you are thankful for. Like thanks for allowing me to wake up. To get out of bed. For my family. For a roof over my head. And if you can’t think of anything, ju

Nov 26, 2020 • 8:59

Ep 061 - Master Class on Public Relations for Live & Virtual Events - with Josh Weiss

Josh Weiss is the President of 10 to 1 Public Relations - a company which provides strategic communications planning, media relations, crisis communication management and other PR services. Josh Weiss that it takes 10 good things to be said about a company to equal one negative comment and that it’s essential build up a good will bank to grow and protect your business - and that's the reason behind his company's name. --------------------Get your FREE Lifetime Access to the new and powerful web

Nov 23, 2020 • 41:42

Ep 060 - Tips & Trends #2 - Keeping Your Virtual Audience Engaged

Keeping your Virtual Event audience engaged is so difficult with all the distractions they face. Here are two powerful tips plus a current trend all which you can use to your advantage in keeping your audience plugged in and wanting more!Tip 1 – Have shorter segments and more breaks· Thanks to Jason Scott of JCS Marketing – He gave this tip and others on Trade Show U Episode #057· Think about how we watch videos o

Nov 19, 2020 • 9:09

Ep 059 - Wisdom thru Pandemics with Pivots & Patience - with Tom Corcoran

Tom Corcoran is the Founder and President of Corcoran Expositions, Inc. He has been successfully producing trade shows for more than 40 years and is a recognized leader in the industry. As President, Tom is involved in all aspects of the company and uses his experience and expertise to develop solutions for our client’s shows. Before establishing Corcoran in 1990, Tom served as Convention Director for the National Restaurant Association for 12 years. Tom has received the IAEE Pinnacle Award, pre

Nov 16, 2020 • 38:54

Ep 058 - Tips & Trends #1 - Getting People to Show Up at Virtual Events + GBAC

Tips & Trends #1 - quick episodes with the tips you need and the trends to watch!How do we get more people to Show Up at our Webinars and Virtual Events? I give 2 powerful tips to reduce your No-Shows! Plus I talk about GBAC - what it is and why it's important for returning to Live Events!Tip 1 - Send a physical program to registered Virtual Event attendees!Don't simply send email reminders for your virtual events - these get lost in the millions of emails we get daily!When people

Nov 12, 2020 • 8:38

Ep 057 - Powerful Lessons Learned from Running 1st Virtual Event - with Jason Scott

Jason Scott - owner of JCS Marketing - has run dozens of live regional events over the years. But in 2020, he had to pivot to doing a Virtual trade show for the very first time so he could continue to serve his sponsors, exhibitors and customers.Jason shares with us all of the Lessons Learned while venturing into this new territory for the first time, as well as the challenges he faced.Practice Practice!Pre-Record as much material as possibleGo through a complete run-through ahead of timeHave yo

Nov 9, 2020 • 45:50

Ep 056 - 3 Lessons from Tony Robbins to Skyrocket your Event Results

I was watching a speech from Tony Robbins - the most successful life coach and motivational speaker in the world - and even though he wasn't talking directly to the Trade Show and Events industry, it sure seemed like it to me! Among his many points, he gave three powerful lessons which I want to share with you in this episode - and show you how you can incorporate these into your upcoming virtual and live events!1. You act different based on where you think you are in a r

Nov 2, 2020 • 15:12

Ep 055 - The Common Path to Uncommon Success with John Lee Dumas

Joining the podcast today is one of the most successful podcasters of all time – the one and only John Lee Dumas – host of the Entrepreneurs on Fire podcast!John Lee Dumas has recorded nearly 3000 episodes and has over 1 million downloads per month. He shares tons of tips and value nuggets for success including his secret weapon to maintaining high energy!There is a Common Path to Uncommon Success. The common path is following the systems that already work. Most will not do what it takes.

Oct 26, 2020 • 17:48

Ep 054 - State of the Live Events Industry with IAEE

In this State of the Live Events & Trade Shows Industry, two of the leaders of IAEE - which is THE industry association globally - share the amazing great lengths they are going through to ensure a safe return to Live face-to-face events for everyone. Welcome to Episode 54 of Trade Show University!David DuBois is the CEO of the International Association of Exhibitions and Events – the Global association for the industry. David has 45 years of hospitality, tourism, exhibitions and busin

Oct 19, 2020 • 50:44

Ep 053 - The Future of Virtual from Virtual Events Institute - with RD Whitney

RD Whitney is the Co-Founder of the Virtual Events Institute (VEI) and the CEO of Media 365. RD has a long and successful track record in establishing, managing and delivering business community solutions across many markets and industries. RD joins host Jim Cermak in a discussion about the future of Virtual Events, how to get better results from them, and what Certification programs are happening at the Virtual Events Institute.RD was an accomplished leader at global media companies Tarsus, Div

Oct 12, 2020 • 42:54

Ep 052 - Shifting from Live to Virtual Events - Tips & Challenges

Trade Show U host Jim Cermak shares powerful tips and information on how to successfully shift from Live to Virtual Events while being interviewed on the My Ag Life podcast by host Jason Scott!So a little bit different episode - it's my podcast featuring someone else's podcast!This episode will bring great value to Show Producers & Organizers, Exhibitors, and Sponsors.If Agriculture is your thing, then definitely check out the My Ag Life podcast! http://www.myaglife.com/Get a FREE Audiobook

Oct 8, 2020 • 47:01

Ep 051 - Using Systems & Focus to Grow a #1 Podcast - with Kate Erickson

Kate Erickson is the engine at Entrepreneurs On Fire, an award winning podcast where John Lee Dumas interviews inspiring Entrepreneurs who are truly ON FIRE. She is also the host of the podcast Ditch Busy and co-author of The Podcast Journal: Idea to Launch in 50 Days. Her goal: to help entrepreneurs ditch busy and achieve financial and lifestyle freedom.Kate's Tips:Have the right Systems in place to create efficiencies so you can Grow!Focus on just one thing at a time. With all of the programs

Oct 5, 2020 • 23:54

Ep 050 - Drive People to your Virtual Events using Funnels - with Cory E Carter

What are Funnels and how can they be a secret weapon in driving traffic to your webinars and virtual events?Cory Carter is the COO of Hindsight Hacking Media and Co-Host of the podcast Hindsight Hacking. At HHM they provide business coaching, sales funnels, graphics design, logo and branding work, Facebook Ads, Social Media content and execution and all things podcasting. Finding partnerships the right way and utilizing the people and other businesses to compliment your offersPhysical or digit

Sep 28, 2020 • 51:25

Ep 049 - 4 Critical Things for Improved Virtual Event Results - Plus a Bonus!

As you transition from Live Trade Shows and Events to Virtual Events and Webinars, are you frustrated with the lack of results and ROI you're experiencing? Here are 4 Critical things you must do, shift, and focus on to see your results be maximized!!(1) Higher Your Expectations and Change Your Mindset! Changing your mindset is the first thing you need to do. No - virtual events are NOT live events. Yes - it's more difficult to interact with your attendees. But that doesn't mean you don't

Sep 21, 2020 • 17:25

Ep 048 - Top Tips for Using Video in Marketing & Virtual Events - with Flex Media

FOR THE SPECIAL VIDEO TIPS OFFER – Visit: https://www.flexmediacle.com/tradeshowu/-------------------------------------------NOTE: The transcription below is from an automated transcription service. I apologize in advance for any errors.On the podcast today are Kathie Zipp and Bill Baraona, owner of Flex Media. Kathie is a writer and producer with Flex Media with a decade of trade, publishing and marketing experience under her belt. With her journalism background. She combines tec

Sep 7, 2020 • 41:55

Ep 047 - Tips from Display Builder that Pivots to Virtual Displays - with Adam Sublett

Adam Sublett is an Account Manager at Benchmark Craftsmen - a trade show display builder that has been working with some of the largest brands in the US for decades. Adam talks about pivoting for survival during this pandemic.Adam started full time at Benchmark in 2007, but has always been involved in the industry being third generation in the business. His career started on the service side supervising installations and dismantles of tradeshow booths and other exhibits all over the country. Af

Aug 31, 2020 • 32:34

Ep 046 - Emerging Trends in Virtual & Live Trade Shows and Events

Never thought 5 months ago we would still be in a place where we didn’t know when live events were going to be back full steam again. Thought a month or two at most, but we were all wrong – and not in a good way. So where are we headed? What are the emerging trends in the industry? I’m going to talk about 5 trends I’m seeing – and these are backed by industry research. But before I get to that…Over the past few months I have had people ask if I was going to continue doin

Aug 24, 2020 • 16:45

Ep 045 - 9 Creative Ideas to get Sponsors for Your Virtual Event

How do you monetize a virtual event? You’re still putting in a lot of time, money, energy and resources, and now in a new platform that you’re not completely familiar or comfortable with. So you may need to recoup some of those costs or how about even making a profit?? Some of you considering a virtual event may be a single company looking to reach out to your audience. Others of you may be trade show organizers trying to make the change to virtual events.But talking with some fol

Aug 17, 2020 • 24:30

Ep 044 - What a 5-Star Restaurant taught me about Trade Shows!

Head with me to Charleston, SC to Hall’s Chophouse! Hall's Chophouse is a 5-star, family-owned and operated restaurant in downtown Charleston. They are known for their steaks, service and overall great food.So how did this amazing restaurant teach me so much about getting better results at Trade Shows and in Business? Let me go through my experience again and tell you some powerful takeaways you can use.Waiting in line outside when one of the owners – a member of the Hall family – popped

Aug 10, 2020 • 24:24

Ep 043 - Industry Trends & Advice to Double Your Show Results

Welcome to TSU. This is going to be a different kind of episode, but we are in different times right now! I’m going to give you a quick update on what is happening out there in the Trade Show and Live Event industry, share some comments from one of the industry leaders, and then give you some words to help fuel your results.If you’ve been listening to some of my episodes over the past few months, you know I am a big proponent of getting back to live events. I’m also a big proponen

Aug 3, 2020 • 19:05

Ep 042 - Your Mindset & Your Story Lead to Connections with Eddie Thomason

Eddie Thomason is a best-selling author and inspirational speaker who helps empower youth and young adults to shed self-limiting beliefs to pursue a life that they’re passionate about living. He is a connector of people, and knows all about the importance of mindset.Eddie's Top Tips:- To best engage with your audience, share Your Story. Your story helps start the relationship building which is critical to sales.- Products Tell – Stories Sell!- You don’t get what you Want in life…You ge

Jul 27, 2020 • 39:32

Ep 041 – GO LIVE TOGETHER – How industry leaders are trying to save jobs and economic impact

Go Live Together is a critical and growing initiative which has the potential of over $1 Trillion in Economic Impact, plus positively impacting literally millions of jobs around the world who are part of what they are calling the Live Events Ecosystem.Honored to have these 3 leaders as my guests today:Cathy Breden - CEO, Center for Exhibition Industry Research Foundation (CEIR) – Exec Vice Pres/Chief Operating Officer at International Association of Exhibitions and Events (IAEE)In her work over

Jul 20, 2020 • 49:49

Ep 040 – Going LIVE & other Virtual Tools from Big Brands – with Ben Thomas of MarketScale

Ben Thomas currently serves as the Sr. Director of Publishing for MarketScale, a B2B publisher and strategic marketing firm, overseeing 16 publications. He has over a decade of award winning experience in visual direction and media creation for large scale events, Over The Top & live streaming platforms, marketing, network television, and social media. Ben decided on his career path at the age of 7, and to date has led some of the most influential brands in the world to billions of content i

Jul 13, 2020 • 35:59

Ep 039 - What are Hybrid Trade Shows & are They the Future of Events?

The Trade Show industry is moving toward Hybrid Trade Shows and Events, but what are they? And could they be our Future?Welcome to Trade Show University! I am your host Jim Cermak and we continue to talk virtual as the entire trade show industry continues to morph and reinvent itself. Ultimately we will get back to live events – we need to get back to live events! So much of the economy relies on live events happening. In fact – there is a new effort happening called Go Live

Jul 6, 2020 • 18:49

Ep 038 - 10 Virtual Trade Show Must Do's for Success

Here are the Top 10 Must-Do's for having a successful and engaging Virtual Trade Show!!1-Know your audience-- What are they looking for that you can offer?-- What are they going through? Especially now! -- Set the right time of day – is audience business or consumer? Local, regional or global? 2-Set your strategy-- First – think about how you usually do trade shows. Or what your best trade shows brought. Make

Jun 29, 2020 • 21:09

Ep 037 - Inquisitive Culture: Your Secret Weapon - with Katherine Miracle

Ep 037 - The Power the Inquisitive Culture - Your Secret WeaponKatherine Miracle MBA, award-winning Keynote Speaker and Marketer is the Founder and CEO of Miracle Resources. Katherine and her team have created campaigns that have increased revenue and strengthened teams for over 100 brands. Katherine is the Author of 4 books that are used by her 54 trainers in the Brand+Team=Revenue national training program, including her latest book, Inquisitive Culture, which we dive into in this episode.&nbs

Jun 22, 2020 • 37:04

Ep 036 - Coming Out of COVID - Tips for Going Virtual & Why Live Events are Important

Ep 036 - Coming Out of COVID - Tips for Virtual Events and Why Getting Back to In-Person Shows is Important** This Episode Sponsored by Audible! **Get a Free Audiobook and a Free 30-day Trial by visiting www.audibletrial.com/tradeshowu ---------------------------------------------Let’s talk about what’s happening right now in the Events industry. The events industry is hurting! And there are so many businesses involved when you really think of it. One big national show can b

Jun 15, 2020 • 18:18

Ep 035 - Answering YOUR Questions! It's Listener Q&A #2!

Ep 035 - Answering Listener Questions #2!This Episode brought to you by...My new Podcast - the Bizfire Business Spotlight! It's a unique marketing tool for amazing Small Businesses!Go to IWantTheSpotlight.com to see all you get, and to check out a sample podcast episode.Type TRADESHOW in the Offer Code box for 25% OFF!!----------------------------------------------------Question #1 – I’ve only exhibited at one show, and got few legitimate leads. I don’t think I want to try again.o &nb

Jun 8, 2020 • 12:32

Ep 034 - The Potential of Account Based Marketing with Carman Pirie

Ep 034 - The Potential of Account Based Marketing for greater Trade Show Results!Carman Pirie is the co-founder of Kula Partners, an agency that helps leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. He’s also the co-host of The Kula Ring podcast for manufacturing marketers. Combining three decades of marketing and communications experience with a distaste for the ordinary, Carman joins us to share u

Jun 1, 2020 • 32:56

Ep 033 - Top 8 Tips for Efficiency & Effectiveness at Shows

Episode 033 – Top 8 Tips for Efficiency and EffectivenessYou want to get more leads, more sales, do more demos? Then get more efficient!!1. Bring a tote of fix-it items2. Take pics of all show docs and keep in phone, as well as contact info for show contacts3. Consider using a Brand Ambassador4. Memorize a scriptFrom the opening questions to the quick description of your company or product, you shoul

May 25, 2020 • 19:06

Ep 032 - Trade Show Scams and How to Avoid Them

Trade Show Exhibitors are getting targeted for scams every day! If you're an exhibitor, know that you have a big target on your back for scammers!In this episode I discuss some common Trade Show Scams and How to Avoid ThemHotel Room BookingEmail List SalesCharitable causesMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Lead

May 18, 2020 • 7:57

Ep 031 - Mastering Emotions & Facial Coding for Trade Show Success - with Dan Hill

Episode 031 - Mastering and Understanding Emotions & Facial Coding for Trade Show Success!Interview with Dan Hill, PhD, owner of Sensory Logic, author of 8 different books, and emotions expert who has appeared on Fox News, NPR, USA Today, and dozens more media outlets.How to contact Dan Hill:https://www.sensorylogic.com (website)https://emotionswizard.com (Faces of the Week blog series)dhill@sensorylogic.com (company-based training sessions)Phone: 651 434 9285Linked in –

May 11, 2020 • 36:04

Ep. 030 - Doing Sponsoring RIGHT! What to Do & What to Avoid

Ep. 030 – Sponsoring – What to Do and What to Avoid *** Sign up for the Trade Show U weekly newsletter and get special weekly Pro Tips that will make a difference in your business, be able to listen to episodes ahead of everyone else, and get notified of new tools, giveaways and challenges!Head over to www.TradeShowU.biz, scroll down the home page, and enter your name and email! Easy peasy!! ***Let’s dive in to today’s topic which is Doing Sponsoring RIGHT!Before I get started going through the

May 4, 2020 • 19:53

Ep 029 - Tips for Networking Like a Pro - Interview with Kelsey Loushin

Episode 029 - Tips for Networking Like a ProInterview with Kelsey Loushin, Owner of Eldercare Professionals of OhioContact Kelsey:Call Kelsey at 440-212-4987E-mail kelsey@eldercareofohio.com She can be reached through her website, www.eldercareofohio.com. Facebook group and twitter at kelseyloushinMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos t

Apr 27, 2020 • 51:04

Ep 028 - Virtual Trade Show Options - The Lockdown Episode

Episode 028 – Virtual Trade Show Options - The Lockdown EpisodeEverything has shifted in the trade show and event world. We’re a world in lockdown and trade shows are all postponed for a few months.You need to make up for the lost opportunities from not being able to go to one or multiple shows, what options are there?-----------------------------------------If you’re a small business or you want someone to bounce ideas off of or brainstorm, reach out to me and we can jump on a zoom call to

Apr 20, 2020 • 23:25

Ep 027 - Giving Presentations that SIZZLE - Top Tips from Bridgett McGowen

Episode 027 – Giving Presentations that SIZZLE – Top Tips from Bridgett McGowenBridgett is an award-winning international professional speaker; a 2019-2020 Forbes Coaches Council official member; the owner of BMcTALKS Press, an independent publishing company; and the founder and owner of BMcTALKS Academy where she helps professionals be the most engaging, dynamic, incredible communicators ever! ** Special Offer!! **Get 20% off your AUTOGRAPHED copy of any of Bridgett’s books: · &

Apr 13, 2020 • 55:25

Ep 026 - Tips & Tricks to Rock Your Booth Selection

Episode 026 – Tips & Tricks to Rock Your Booth Placement Booth placement and selection is just like real estate - it's all about Location, Location, Location! But isn't there more to it than that? Absolutely!Here’s some valuable Tips for selection and placement of any size booth – whether you have a small 10 x 10 or table top, all the way up to a large stand-alone booth. --- Get as close to the main entrance as possible – or any entrance if there’s multiple. This will

Apr 6, 2020 • 12:34

Special Episode - Prayer for the Trade Show Industry

A Prayer for the Trade Show IndustryDuring this incredibly tough time of the Coronavirus pandemic where every trade show, event, conference and expo has been cancelled or postponed, so many people are out of work.And they need our prayers.So we're praying.Please listen in and pray along.Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses

Apr 2, 2020 • 16:22

Ep 025 - Creating Real MAGIC in Your Show Booth - with Magician Scott Tokar

Episode 025 - Creating Real MAGIC in Your Show Booth - with Magician Scott Tokar!Scott Tokar is a multi-award winning magician that specializes in tradeshow and sales meeting "corporate-magic”. He is the founder of the tradeshow magic group known as "Corporate-Fx”. Since 1992 Scott has helped scores of companies big and small consistently DOUBLE their quantifiable exhibit metrics at tradeshows around the globe. Scott's unique form of presentation focuses on gathering crowds in a booth, expl

Mar 30, 2020 • 42:12

Ep 024 - Is This the End of Trade Shows?

Is This the End of Trade Shows?Will Trade Shows and Events ever be the same?www.TradeShowU.bizMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtub

Mar 23, 2020 • 18:07

Ep. 023 - LinkedIn Mastery for Shows & Events - with Heather Taylor

Ep. 023: LinkedIn Mastery for Businesses and Trade Shows! With Heather Taylor----------------------------------------------SPECIAL PROMO OFFER!! LinkedIn Profile Optimization & OverhaulMention Trade Show University and receive $20 off!!----------------------------------------------Heather is the Boss Lady and Social Media Chick with GlitterGirl Media. She works with business professionals and entrepreneurs to help them stand out in the vast social media crowd, understand the i

Mar 16, 2020 • 42:38

Ep. 022 - Coronavirus COVID-19 and Trade Shows and You

Episode 022 - Coronavirus (COVID-19) and Trade Shows and YouWith the Trade Show Industry being ravaged by Coronavirus, I discuss how this impacts businesses and options for youMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to You

Mar 13, 2020 • 7:04

Ep. 21 - 11 Giveaway Tips to Save Money & Get Results

Episode 21 - 11 More Giveaway Tips & Tricks to save money and get customers!We just recently had an interview with Promo Guy Anthony Gaudio – episode 18. Tons of value and expertise in that episode! I’ve had some listener questions about some things we didn’t cover in that interview, plus wanted to give some of my experience and go even deeper on using giveaways at trade shows. So that’s why we have kind of a Part 2 to the giveaway and promo items topic! Filling in a lot

Mar 9, 2020 • 19:19

Ep. 020 - Marketing Automation for non-techies - Breaking it Down

Episode 020 – Marketing Automation bonus – breaking it downIn our last episode, Ryan Mansfield from Revolt Automation brought a ton of value about Marketing Automation and gave you some amazing tools to utilize – and 3 out of the 4 of them were free! And he talked about how these tools can help you be more efficient and effective when sending follow up emails. For those who aren't so tech-savvy, I wanted to give my thoughts and help break this down even further. Wanted to give you

Mar 5, 2020 • 9:01

Ep. 019 - How to use Marketing Automation for Maximum ROI! With Ryan Mansfield

Ep. 019: How to use Marketing Automation for max ROI! With Ryan MansfieldCheck this out!!! Exclusive for Trade Show University listeners!!!** Get a FREE Audiobook ($20++ value) and FREE 30 day Trial of Audible!** Visit www.audibletrial.com/tradeshowu **Sending emails to follow up with contacts you made at the last trade show can be a good method, but you don’t want to send the same email to every person. And you don’t want to have to manually send out personalized emails to poten

Mar 2, 2020 • 39:40

Ep 018 - Using Giveaways & Promo Items for Powerful Results! With Promo Guy Anthony Gaudio

Ep. 018: Using Giveaways & Promo Items for Powerful Results! With Anthony GaudioWe see promo items in every booth throughout every trade show! But what works and what’s a waste of money? Promo Industry Pro Anthony Gaudio of Quality Logo Products is with me today to discuss everything you wanted to know about Giveaways!Q1 - What is your experience relating to trade shows? I’m more of the behind the scenes guy when it comes to trade shows. Most of my experiences come from t

Feb 24, 2020 • 28:57

Ep. 017 - 9 Top Tips for Working Shows by Yourself for SOLO SUCCESS

Ep. 017: Top 9 Tips for Working Shows by Yourself – SOLO SUCCESS!Whether you’re working an upcoming show by yourself, or you have worked several shows by yourself in the past, it can be frustrating. Being by yourself does not allow you to be efficient, maximize your ROI, or put you in the position to get the best results possible.The biggest issue is that you can only have indepth discussions with one person at a time.Let me give you one big piece of advice - Don’t work by yourself!&nb

Feb 17, 2020 • 16:06

Ep. 016 - Unleash the Power of HAPPINESS - with Christina Unrein, Happiness Coach

Episode 016 – Unleashing the Power of Happiness – Interview with Christina Unrein, Professional Happiness CoachChristina’s goal is to have people find their own happiness, and get to it a little bit faster on their own!Q – Who is your ideal client?A – People who are a little weird, with quirks, people who want to be themselves, and also the workaholics and people pleasers. Also I like working with people who want to be courageous and like to be with themselves – no matter what that looks li

Feb 10, 2020 • 28:49

Ep. 015 - 7 Traps to Avoid which can Ruin Your ROI

Episode 015 – Top 7 Traps to Avoid that can Ruin Your Results & ROI*********Proud to introduce our new Sponsor - Audible! This Episode is brought to you by Audible! Audible is offering Trade Show U listeners a Free Audiobook with a 30-day Trial Membership!Just go to audibletrial.com/TradeShowU*********Here are the top 7 traps to avoid when working trade shows. These are not mistakes – traps are things and situations you can get stuck in if you’re not careful. Things that in the mom

Feb 3, 2020 • 18:40

Ep. 014 - Are You Preparing for the Super Bowl or a Pick-up Game?

Episode 14 – Are preparing for the Super Bowl or a Pick-up Game?The Super Bowl is this Sunday and it got me thinking about trade shows. Shocker, right? I have a question for you – are you preparing for your next show like it’s the Super Bowl or like it’s a neighborhood pick-up game? There’s a difference! There’s a reason it’s called The Big Game. It is the BIGGEST game of the year! Win or go home. Do or die. Here’s some things I thought of that compare you

Jan 30, 2020 • 12:36

Episode 013 - Bringing the Experience of YOU at Trade Shows - interview with Robin Sacks & Angie Pohlman

Episode 013 – Bringing the Experience of YOU at Trade Shows!Special Interview with Robin Sacks and Angie Pohlman of GroundedInClarity.comIt’s more than just experiencing your company – the key is the experience of you.· Are you more than just the brochures and stuff in your booth?· People buy from people – and they need to experience who you are.Robin’s favorite quote from Maya Angelou – “People will forget what you said.&nbsp

Jan 27, 2020 • 47:21

Episode 012 - Answering YOUR Burning Questions! Listener Q&A #1

Episode 012 – Answering YOUR Burning Questions – Qualified Leads, Getting the Most of Your Staff, & Follow-UpsI have been getting so many fantastic questions from Trade Show U listeners. So I picked three of the most popular burning questions and answer those in this episode. I’ll be featuring more listener questions in future episodes! Don’t worry – when you send me a question, I’ll answer it right then and there. You won’t have to be waiting for the next Q&A episode

Jan 20, 2020 • 16:25

Episode 011 - The 4 Key Things You Need to Research before Your Next Show

Episode 011 – The 4 Key Things You Need to Research before Your Next ShowFor many people listening to this right now, you are headed right into a busy trade show season, or maybe right in the middle of one. The best part about this is no matter when your next show is, you can utilize research as your secret weapon to give yourself an edge at the show and beyond. Obviously if your next show is still a ways away, that gives you more time to research, but even if it’s just a week away, yo

Jan 13, 2020 • 20:29

Episode 010 - Using the Power of Improv at Trade Shows PART 2 - with Roger Miller of Tues@7

Episode 010 – Using the Power of Improv at your Trade Shows (Part 2) – Interview with Roger Miller of Tues@7Show Notes from Interview with Roger Miller – Part 2Introducing Roger Miller – a right-brained person in a left-brained world. Roger has the unique background combination of being in the not-very exciting medical Insurance industry, and also a special effects makeup artist! Roger has been involved in many shows in both of his worlds – insurance and special effects makeup. He

Jan 9, 2020 • 28:28

Episode 009 - Using the Power of Improv and Creativity - with Roger Miller of Tues@7 - Part 1

Episode 009 – Using the Power of Improv at your Trade Shows (Part 1) – Interview with Roger Miller of Tues@7Show Notes from Interview with Roger Miller – Part 1Introducing Roger Miller – a right-brained person in a left-brained world. Roger has the unique background combination of being in the not-very exciting medical Insurance industry, and also a special effects makeup artist! Roger has been involved in many shows in both of his worlds – insurance and special effects makeup. He

Jan 6, 2020 • 32:10

Episode 008 - New Years Resolutions for Trade Shows

Episode 008 – New Years Resolutions for Trade ShowsNew Years Resolutions for Trade Shows? Really? YES!! Resolve to make 2020 the best year ever for your shows! · 2019 is in the books, and I hope it was a good year for you personally and professionally. · Celebrate and remember the highs, take the lessons and memories from the lows and keep moving forward. · &nbs

Dec 30, 2019 • 12:21

Episode 007 - What should your staff Wear in the Trade Show Booth?

Episode 007 – What to Wear at Your BoothIn this Episode, we’ll be discussing what you and your team should be wearing at your booth when working a trade show. Yes – what you wear DOES make a difference in your branding and results!· Yes, having a plan for what you wear at your trade show booth is Important, but doesn’t have to be complex· What you wear is the first impression you will make with attendees.&nbsp

Dec 23, 2019 • 18:14

Episode 006 - What Lead Gathering Option should You choose?

Episode 006 – Lead Gathering OptionsIn this episode we will be discussing different options for gathering leads at your next show while going over the Pros, Cons and my Bottom Line comments. Plus We’ll also discuss the difference between leads and qualified leads, and which ones you really want. · The important thing to remember when gathering leads, is It’s not just about the number of leads you gather, it’s about getting QUALIFIED leads·

Dec 19, 2019 • 23:18

Episode 005 – How to Maintain Your Energy at Trade Shows – with Brittany Cermak RDN

Episode 005 – How to Maintain Your Energy at Trade Shows – with Brittany Cermak, RDNA very special episode today with our guest (and in full disclosure – my daughter) Registered Dietitian Brittany Cermak! Brittany is going to discuss what we need to be doing to maintain our energy throughout these long shows. With many hours on our feet and having to perform at a high level, we can get tired and drained. This is important information for anyone who works trade shows!Brittany is a

Dec 16, 2019 • 29:11

Episode 004 - Creating your Booth Flow

Episode 004 – Creating Your Booth Flow If you’re not familiar with the term Booth Flow, it’s just what it sounds like – how to get show attendees to flow through your booth. And it's possibly the number one thing you can plan and orchestrate which will make the greatest difference in your results!· The reason Booth Flow is effective is because it incorporates the most critical parts that will make or break your success at a show. · &n

Dec 12, 2019 • 24:48

Episode 003 - Training Your Booth Staff for Success

Episode 003 - Training Your Booth Staff Training your booth staff starts with giving them the basics, and then shows them how to use those basics to help reach your goals and maximize your ROI. · When training is done right, it can make the difference between having an okay show and an amazing show! · The Basics are so important and we’re going to cover 12 of them in this class · &n

Dec 9, 2019 • 24:21

Episode 002 – Staffing Your Booth for Success

Episode 002 – Staffing Your Booth for SuccessOne of the most important things you’re going to be thinking about is who should work the booth. If you’re a small business, you don’t have many choices – you go with who you got – and that might be just you!· You need the RIGHT people who will give you the best chance for hitting your goals. Here are the 4 STEPS that will help you staff for success!· Step 1 –

Dec 5, 2019 • 22:15

Episode 001 - Goal Setting for Trade Shows

Episode 001 – Goal Setting for Trade ShowsIf you don’t have goals, you will never know if a show is a success or not. · Everything you do to prepare and plan for a show – and that includes designing your booth, ordering giveaways, figuring out staffing, and everything else – is all to help you reach your goals. · Think about a Fitbit when setting goals for your next show.· The main reason most

Dec 2, 2019 • 23:02

Ep 000 – All about Trade Show University - THE podcast for Virtual & Live Events

Episode 000 – All About Trade Show UniversityTrade Show U is THE podcast for getting better results from your Virtual and Live Events, Conferences, Expos, Webinars, and yes – Trade Shows! About your host Jim Cermak:· I’m a marketing, training and business guy with over 30 years in the industry, and I love trade shows and events because of the amazing potential! · Throughout my career ha

Dec 1, 2019 • 4:31