Welcome to another in our series of 5-minute podcast episodes called...Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Today's Topic - Making it Fresh!Attach specific words to your products and services to give your customers and prospects new ways to think about and interact with your brandGet Creative!Don't play it safeMake it FreshMichael shares other amazing Tips and optionsLearn more about Michael Green at www.michaelgreen.comJoin the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event!Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple  Google  SpotifyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity