Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

Beyond Social Media

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This is the audio version of the Beyond Social Media Show, a weekly video podcast broadcast live on YouTube. Co-Hosts B.L. Ochman and David Erickson address all aspects of advertising, marketing, public relations and media in an irreverent, fast-paced style. The Beyond Social Media Show follows the following format: * Worst marketing stories of the week * Best marketing stories of the week * Shiny new tools * The Daily Numbers Each episode is 30-45 minutes long. Video of each episode is posted shortly after the live broadcast to the Beyond Social Media Show blog (https://BeyondSocialMediaShow.com/). along with links to all...

Mathfluencers & Knitfluencers

During episode 379, co-hosts BL Ochman & David Erickson discuss teacher math influencers on TikTok and a knitting influencer, as well as: Search engine optimization for educational videos Slack's name pronounciation feature A clever QR code commercial Advertising guns Doorbell ads A Facebook phishing scandal Clumsy training videos Click-Through Rates by ranking stats Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocia

Jun 13, 2022 • 39:28

Domino's Stranger Pizza

During episode 378, co-hosts BL Ochman & David Erickson discuss Domino's Stranger Things pizza app, as well as: The brave new frontier of virtual product placements Coinbase gets all up in in haters' faces LEGO's crowdsourced Starry Night set A Taco Bell oil painting The problem of livestreamed mass murder The disasterously misnamed stablecoins GrubHub's costly lunch ShipGo's ridiculing commercial The most GenX tweet in the history of Twitter Podcast consumption stats Plus shiny new stuff

May 23, 2022 • 43:34

Elon Musk & Twitter Circles

During episode 377, co-hosts BL Ochman & David Erickson discuss Elon Musk's acquisition of Twitter and the composition of his tweets, as well as: How the tech titans are teaming up to forge a password-free future How video game engines are transforming Hollywood Twitter's testing of Circles LeBron James talks to his younger self Budweiser's politically-charged "freedom" cans Cannabis marketers stealing famous food brand packaging Video ads crashing news apps Instagram marketing statistics

May 8, 2022 • 42:32

The Demise Of CNN Plus

During episode 376, co-hosts BL Ochman & David Erickson discuss the quick and nasty demise of CNN+, as well as: A PSA campaign featuring actual gunshot victims unboxing firearms Google Docs can write summaries and OpenAI can write much more impressive prose Stripe and Twitter partnering on crypto payouts YouTube's new keyword research tool Google's Earth Day Doodle Jimmy John's gets high An NFT get-rich-quick scheme BeReal stats Plus shiny new stuff and important stats and a lot of stuff i

Apr 25, 2022 • 43:07

Pink Floyd Reforms For Ukraine & YouTube Reactions

During episode 375, co-hosts BL Ochman & David Erickson discuss Pink Floyd reuniting for Ukraine, as well as: YouTube experiments with reactions AdAge educates marketers on Web3 Podcasts on Twitter Twitter's edit button Fortune 1's NFTpocalypse Voice-activated graphic design AI salesforce The mother of all Facebook lawsuits Podcast consumption Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/375 Connec

Apr 10, 2022 • 41:58

💩 Burger King's Poop Emoji Ice Cream

During episode 374, co-hosts BL Ochman & David Erickson discuss Burger King's poop emoji ice cream, as well as: Ukraine's NFT fundraiser The conversational receptiveness of Arnold Schwarzenegger's video address to the Russian people YouTube video essays Sting's new Hiring Chain music video for World Down Syndrome Day Google's sunsetting Universal Analytics A botched TikTok takedown attempt Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Lin

Mar 27, 2022 • 33:52

Dolly Parton + Metaverse = Dollyverse

During episode 373, co-hosts BL Ochman & David Erickson discuss Dolly Parton joining the metaverse, as well as: Tracking the emotional responses to commercials Twitter's new eCommerce shops How to claim credit for your work so your boss doesn't steal it The White House's influencer marketing efforts to combat Russia's anti-Ukraine propaganda Russia's bankrolling of pro-Putin influencers Yet another PR pitch from hell Facebook's random banning of pages Plus great new apps and important stat

Mar 13, 2022 • 40:42

Crowdsourcing Ukraine War Intel

During episode 372, co-hosts BL Ochman & David Erickson discuss how some California researchers identified Russian invasion troop movements using Google Maps, as well as: The new Twitter Community features LinkedIn's new marketers' community group The growing base of Metaverse users; Applebee's annoyed at CNN for picture-in-picture ad placement within breaking war coverage Gaming Wikipedia's SCOTUS candidate bio pages YouTube's random, mistaken takedown notices Fake Instagram Ukraine war ac

Feb 28, 2022 • 32:38

Super Bowl LXI Commercials

During episode 371, co-hosts BL Ochman & David Erickson discuss YouTube's Super Bowl LXI Ad Blitz collection, as well as: Bay Area Rapid Transit's customer love story for Valentine's Day Apple's virtual reality operating system, realityOS The Go Viral video game that teaches you to recognize disinformation techniques Hawaiian Tropic’s crappy marketing The reputational signals generated by Spotify's Joe Rogan controversy The fallen prestige of Forbes Edelman's Trust Barometer Plus great n

Feb 14, 2022 • 31:54

#DeleteSpotify Trends As Neil Young Leads A Boycott To Protest Joe Rogan

During episode 370, co-hosts BL Ochman & David Erickson discuss Neil Young and other musicians leaving Spotify in protest over Joe Rogan's Covid disinformation, as well as: The Bryant Lake Bowl's amazing marketing video Gibson's NFT guitars Michelob Ultra's Super Bowl commercial previews M&M's mascot makeovers Influencers need to get their act together Twitter lets the Big Lie spread The ridiculous defintion of an Instagram Reel view 2022 spending on social audio Plus great new apps and import

Jan 30, 2022 • 35:02

LinkedIn Virtual Events 🎟️

During episode 369, co-hosts BL Ochman & David Erickson discuss LinkedIn's new virtual events feature, as well as: A social justice t-shirt campaign The Gap's $500 NFT hoodie A superb real estate influencer example Apple AirTag's stalking abilities FTC Investigates Facebook Meta for anti-competitive behavior Google and Facebook under fire for cookie policies North Korea hacks crypto to fund WMDs Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links:

Jan 16, 2022 • 41:22

The 👍 Best & The 👎 Worst Marketing Stories Of 2021

During episode 368, co-hosts BL Ochman & David Erickson discuss the top ten best marketing stories they covered in 2021 as well as the top ten worst marketing stories. Those stories included: Alien Oreos A handgun unboxing PSA 2020 hooks up with Satan in Match.com Commercials Bored Ape Yacht Club NFTs Launch Weinermobile Lyft Rides New York Times' interactive historical reporting of the Tulsa Race Massacre Snapchat Millionaires Sleep Number's advertorial TV commercials Nerf Hires Fan As Chief T

Dec 6, 2021 • 48:51

Amazon Prime Teases Wheel Of Time With Anamorphic Billboards

During episode 367, co-hosts BL Ochman & David Erickson discuss Prime Video's awesome anamorphic billboards for the Wheel Of Time premier, as well as: Twitter's new bot certification program The launch of The Atlantic's new newsletters Nicole Wallace conducts a master class on how to interview a politician with follow-up questions for Chris Christie Apple allows self-repair of their devices The World Wildlife Foundation's brilliant climate change advocacy video Spotify to allow video podcasts T

Nov 23, 2021 • 51:49

Icelandverse: Iceland Mocks Zuckerberg's Meta

During episode 366, co-hosts BL Ochman & David Erickson discuss Iceland’s hilarious tourism video mocking Mark Zuckerberg’s launch of Meta, as well as: The Twitter Blue rollout TikTok’s Creative Exchange Is traditional SEO enough for voice? Email engagements that boost inbox visibility Content marketing tactics for recruiting talent Arby’s french fried vodka Apple’s secret advertising arbitrage Instagram poaching TikTokers The wild west of disinformation on podcasts The state of email marketing

Nov 15, 2021 • 44:58

🎙️ Crypto For Good With Drew Simon [Interview]

During episode 365, host B.L. Ochman interviews Drew Simon, founder of the Crypto Altruism community. They discuss the thousands of ways that cryptocurrency and the blockchain are being used for global social impact. Among the topics we cover in this interview: - Major charities including American Cancer Society, UNICEF, Save the Children and hundreds of others are using the blockchain and crypto currency for global projects. - Mainstream media's false narrative about the blockchain and

Oct 31, 2021 • 32:43

🎨 Google For Creators

During episode 364, co-hosts BL Ochman & David Erickson discuss Google's push to court creators, as well as: LinkedIn closes the chapter on Stories Instagram allows desktop uploads Journalists prefer Zoom interviews Australia pitches Chris Helmsworth A sign language Metallica video Facebook by another name Apple's privacy protection posing Walmart's crypto ATMs Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/3

Oct 24, 2021 • 38:09

🤖 Amazon's Creepy Astro Home Robot

During episode 363, co-hosts BL Ochman & David Erickson discuss Amazon's creepy home robot Astro, as well as: A study suggesting that jerks are jerks, online or off Sleep Number's content marketing campaign 5 new Twitter features, including business profiles A design firm's brilliant mock condom ads Amanda Gorman's Estee Lauder sponsorship gig Minnesota Vikings' stadium experiential marketing Branding NFTs BrightLocal's marketing of their online reviews survey Google embeds a guitar tuner in se

Oct 17, 2021 • 57:40

🎙️ Crypto In Marketing & Commerce With Shelly Palmer [Interview]

During episode 362, host B.L. Ochman interviews Shelly Palmer, expert on cryptocurrency and the role it will play in marketing and commerce. Among the topics we cover in this interview:  - Defining basic cryptocurrency terms - What is DeFi? - What’s a smart contract? - What is de-centralized banking? - How does blockchain work? - Is the IRS watching crypto? - Crypto taxes - What are stable coins? - What are NFTs? - How NFTs can be used - NFTS: financial freedom for artists - Crypto democratizes

Oct 11, 2021 • 48:08

🎙️ Music Marketing With David LeDuc [Interview]

During episode 362, host David Erickson interviews Minnesota-based bassist, songwriter, prolific band member, and musical entrepreneur David LeDuc. Among the topics we cover in this interview: - David's musical career - The effect the pandemic had on musicians’ lives - David's efforts at marketing himself and his bands - How he crowdsourced his solo album, and - David's current musical endeavours Video, Show Notes & Links: Audiolicious.tv Connect with the show on social media Subscribe to the

Sep 20, 2021 • 43:07

🎟️ A Ticket To Twitter Spaces

During episode 361, co-hosts BL Ochman & David Erickson discuss paid tickets for Twitter Spaces, as well as: Lyft and Oscar Meyer co-brand a Weinermobile lift The White House's pro-vax influencer campaign Google My Business' prominence signal Robot lawyers Walmart's advertising network Moms against misinformation Alan Page isn't notable enough for Twitter Facebook post plagiarism The Milk Crate Challenge Microsoft 11 support Influencer compensation survey Plus great new apps and important stat

Aug 30, 2021 • 47:55

🎙️ Online Review Management With Curtis Boyd [Interview]

During episode 360, host B.L. Ochman interviews Curtis Boyd, CEO of Objection.co. He explains how to fight fake online reviews. He also shares the amazing story that led him from nursing school to MIT and his online career. Among the topics we cover in this interview: - A challenge changes Curtis' life - The doctor who paid off Curtis' $32K student loan and inspired his business - Inspired by Elon Musk to go to MIT - How many fake reviews are online? - What kind of reviews can be removed? - Wha

Aug 22, 2021 • 31:50

🦠 Anti-Vax Doctors & NFL Players Damaging Brands

During episode 359, co-hosts BL Ochman & David Erickson discuss doctors spreading vaccine misinformation on Doximity, as well as: A TikTok campaign in real life Yelp's COVID labels Instagram's new blocking feature A brain/computer interface that inputs full sentences from your thoughts Twitter's redesign Twitter Spaces' new multihosting feature Snopes forced to retract plagiarized articles Vikings quarterback Kirk Cousins anti-vax PR fiasco Twitter's cropping bias A survey of content entreprene

Aug 16, 2021 • 47:37

TikTok's Algorithm & Re:Make Classic Commercials

During episode 358, co-hosts BL Ochman & David Erickson discuss the Wall Street Journal's superb investigative journalism revealing how TikTok's recommendation algorithm works, as well as: TikTok's push to get users to remake classic commercials Non-fungible tokens for Coca-Cola and Twitter The rise of low-fidelity video ads Google's adoption of email authentication protocols More Google My Business call data Amazon measures in-store customer experience Social media's anti-semitism problem Kraf

Aug 2, 2021 • 46:36

🎙️ Brand & Influencer Marketing With Coral Graszer [Interview]

During episode 357, host David Erickson interviews branding and public relations expert Coral Graszer, Senior Public Relations & Communications Manager at Fiskars Group, about how literature and music played a role in her PR career, branding, influencer marketing, and much more. Coral earned her B.A. from UW-Madison in 2011 with a double major in Communication Arts and English Literature. Since graduating, she has explored many different areas within the marketing industry, including brand mana

Jul 25, 2021 • 1:00:51

Backlash Over Lego-Modded Gun 🧱

During episode 356, co-hosts BL Ochman & David Erickson discuss the backlash over Culper Precision’s Lego kit for a Glock handgun, as well as: Improv Everywhere's New York city dance party Google's test of seller ratings in search Twitter's Non-Fungible Tokens Amazon's Kindle Vella serialized fiction platform Twitter's testing of new conversational features Instagram's Reel advertising BusinessInsider's clever welcome email Facebook launching it's Substack clone, Bulletin The advent of the coll

Jul 18, 2021 • 48:49

🎙️ The Dangers Of Digital Advertising With Bob Hoffman [Interview]

During episode 355, host B.L. Ochman interviews ad contrarian Bob Hoffman, author of five Amazon #1 selling books about advertising. Bob is also one of the most sought-after international speakers on advertising and marketing. He is creator of the popular “The Ad Contrarian” blog and newsletter, named one of the world's most influential marketing and advertising blogs by Business Insider. Bob has been CEO of two independent agencies and the U.S. operation of an international agency. In 2012 he

Jul 10, 2021 • 35:15

🎤 Twitter Spaces, Spotify & Facebook Live Audio Wars

During episode 354, co-hosts BL Ochman & David Erickson discuss Spotify and Facebook's Clubhouse clones, as well as: A Twitter thread that made it to the silver screen Google's breaking news warning A clever list building tactic Digitally resurrecting murdered journalists How to scare phone spammers Twitter's ticketed Spaces A LEGO typewriter set Hyundai acquires Boston Dynamics and cuts a strange video to celebrate Apple is out to destroy your open rates family and friends word of mouth Plus

Jun 27, 2021 • 42:27

🎙️ Multicultural Marketing With Alberto Monserrate [Interview]

During episode 353, host David Erickson interviews Alberto Monserrate, CEO and co-founder of NewPublica, a Minnesota public relations firm specializing in multicultural communications. They discuss the diversity within communities of color and the intricacies of communicating with them. Alberto is a leading authority on multicultural communications and marketing in Minnesota and has been a regular commentator in the Star Tribune, Pioneer Press, Minnesota Public Radio and other Minnesota business

Jun 12, 2021 • 58:00

Media Coverage Of Tulsa Race Massacre...A Decade Later

During episode 352, co-hosts BL Ochman & David Erickson discuss media coverage of the Tulsa Race Massacre, 100 years after the fact, as well as: Oreo's offering to aliens The soft power of brands Amazon supports marijuana legalization Dunkin' sells paint Apple's privacy commercial Amazon Sidewalk risks Hootsuite jacks long-time customers Twitter reinstates certifications Stetson disowns hatWRKS Music streaming Influencers' earnings Plus great new apps and important stats and a lot of stuff in

Jun 7, 2021 • 51:48

🎙️ Gamifying Carbon Offsets With Tom Herman [Interview]

During episode 351, host B.L. Ochman interviews Tom Herman, Vice President of Business Development for AirCarbon Pte Ltd about reducing climate change by gamifying non-fungible tokens (NFT) of carbon offsets. Tom brings over 20 years of executive experience starting companies and leading product development teams. He currently serves as the Vice President of business development for AirCarbon Pte Ltd, a Singapore based commodities exchange built on blockchain for carbon trading. He was the CEO a

May 29, 2021 • 46:22

🤖 Disney Is Building Bi-Pedal Robots For Its Theme Parks

During episode 350, co-hosts BL Ochman & David Erickson discuss the Disney Imagineering Group's development of a free-standing robotic Groot, as well as: YouTube's new audio ad format Google's LaMDA AI model Hulu's self-serve advertising About This Site coming to a search near you The brand texting trend Mattel wants to recycle your old Barbies Snap's Spectacles are back in AR form India wants to erase "Indian Variant" from social media Google Analytics 4 readiness Plus great new apps and impo

May 24, 2021 • 40:01

🎙️ Newsletter Marketing With Blois Olson [Interview]

During episode 349, host David Erickson interviews Blois Olson, radio host and publisher of seven must-read newsletters about email marketing, list growth, and leveraging channels to own the inbox. Ever since he received his first computer while a paperboy, Blois Olson has lived at the entrepreneurial intersection of media, technology and communications. Today he leads Fluence Media, and serves as one of the Midwest's most sought after political analysts in his role at WCCO Radio and as publishe

May 10, 2021 • 32:47

🔥 Disaster Girl Cashes In

During episode 348, co-hosts BL Ochman & David Erickson discuss Disaster Girl's big payday, as well as: Nerf's new chief TikTok officer Clubhouse's NFL draft partnership Clubmarket's Clubhouse influencer exchange Digital product placement Spotify's paid podcast subscriptions Flipboard flips to sponsored newsletters Vaccination public service tweets Punch Pizza's recruiting marketing email A clever social media and visual communication tactic Facebook's failure Slander for profit Basecamp's ban

May 2, 2021 • 52:29

🎙️ Interview With TikTok Influencer Miranda Head

During episode 347, host B.L. Ochmann interviews TikTok influencer Miranda Head, host of the TikTok Famous podcast, and Social Media Manager for FloQast, about video marketing on TikTok and how she has earned success on the platform. Miranda Head is a TikTok Creator Partner (7+ million views), host of the TikTok Famous podcast, and Social Media Manager for FloQast. She loves to analyze the latest trends on social media, specifically TikTok, while also creating cooking content for her channels: @

Apr 24, 2021 • 37:46

Here Come The Boomfluencers! 🤳

During episode 346, co-hosts BL Ochman & David Erickson discuss Baby Boomer influencers, as well as: Google Earth's timelapse visualization of climate change Steak-Umm picks a fight with Neil deGrasse Tyson on Twitter Reddit considers its own Clubhouse clone Broadway returns LinkedIn creates creator tools LinkedIn asks for secret endorsements Non-Fungible Tokens sold to raise funds for a kidney transplant Everything you want to know about NFTs but was afraid to ask How to use Google My Business

Apr 18, 2021 • 41:51

🎙️ Interview With Legal Digital Marketing Expert Pat Lilja

During episode 345, host David Erickson interviews Pat Lilja, CMO at Pritzker Hageman, P.A., about legal digital marketing, public relations, public affairs, search engine optimization and a lot more. Patrick Lilja has a depth of experience developed over the past two decades of digital marketing. Pat is Chief Marketing Officer at the law firm Pritzker Hageman, P.A., specializing in foodborne illness, Legionnaires' disease, explosion injuries, and liability cases. Pat has a career of successes

Apr 10, 2021 • 53:21

Clubhouse Gets Competition

During episode 344, co-hosts BL Ochman & David Erickson discuss LinkedIn and Spotify going after Clubhouse, as well as: A Clubhouse tutorial A mafioso whose YouTube channel gave him away New stoner emoji coming for Apple's iOS An AI-powered service that animates still headshots The forthcoming Brave privacy-focused search engine NFT brand stunts generating publicity Facebook is removing analytics Lil Nas X’s satanic shoes Volkswagen’s April Fools prank backlash A massive Facebook user data leak

Apr 4, 2021 • 41:40

🎙️ Steve Madden Interview - Newsletter Marketing

During episode 343, host B.L. Ochman interviews Stephen Madden, VP, General Manager, Haymarket Business Media Group and Editor-in-chief of MM+M, about The Vaccine Project Newsletter and about what it takes to make newsletters successful. During his 35-year publishing career, Madden has held a variety of staff positions including reporter and columnist at Fortune Magazine; senior editor at Sports Illustrated; editor-in-chief at Bicycling (which won two National Magazine Awards during his tenure

Mar 28, 2021 • 28:41

🎙️ Twitter Spaces Launches & IKEA's Audio Book Catalog 📘

During episode 342, co-hosts BL Ochman & David Erickson discuss the launch of Twitter Spaces, as well as: IKEA's audio book catalog A sweet wine-tasting gig A tour of American dialects Instant holograms Taco Bell's 404 error page An Ad Council COVID vaccine campaign Facebook's newsletter publishing platform Mark Cuban's Clubhouse competitor, Firesidechat app Google's Key Moments in YouTube videos LinkedIn throwing shade TikTok's way An inclusion video oversight Plus great new apps and importan

Mar 21, 2021 • 34:22

🎙️ David Berkowitz Interview - Serial Marketer Founder

During episode 341, host B.L. Ochman interviews David Berkowitz, the founder of the Serial Marketer consultancy where he generates demand for growth-mode B2B startups and agencies. He also founded and runs the 2,000-member Serial Marketers community. Prior roles include leading marketing for video production marketplace Storyhunter, leading strategy at social listening firm Sysomos, serving as CMO of Publicis agency MRY, and co-founding the emerging media division of Dentsu agency 360i. He has

Mar 13, 2021 • 38:56

New Twitter, LinkedIn & YouTube Features

During episode 340, co-hosts BL Ochman & David Erickson discuss how Amazon Prime and Netflix are grokking TikTok, as well as: The TikTok trend of creating fake album covers out of random camera roll photos Potential new Twitter features could include super followers, an undo button Shoppable tweets LinkedIn's new freelancer marketplace, Stories for Pages, and Swipe-ups LinkedIn recommending newsletter subscriptions YouTube Shorts Taco Bell To Go concept restaurants Microsoft's hacked email serv

Mar 7, 2021 • 42:39

🎙️ Steven Clift Interview - eDemocracy Pioneer

During episode 339, host David Erickson interviews Steven Clift, e-Democracy pioneer and the leader of GoodCarts. Steven Clift is the CEO of GoodCarts, a network of ethical eCommerce companies that share post-purchase customers by offering discounts to similar shop-for-good stores at checkout. Steven has unparalleled 25+ years of direct experience across more than 35 nations with digital civic innovation with business, government, foundations and nonprofits. He was honored by the Obama White Hou

Feb 21, 2021 • 59:54

Stellar Thank You Page Examples

During episode 338, co-hosts BL Ochman & David Erickson discuss Dr. Jill Biden's White House Valentines display, as well as: Stellar Thank You page examples The American Shame Card collection of gun-control advocacy postcards Fact checker bylines The explosive growth of social audio Microsoft's AI voices Lincoln TV Duolingo's singable commercial Super Bowl social media Conference sounds for livestreaming waiting room Twitter gets into the newsletter game Google News analytics via Search Console

Feb 14, 2021 • 43:42

🎙️ Michael Solomon Interview

During episode 337, host B.L. Ochman interviews Dr. Michael Solomon, author of The New Chameleons: How to Connect with Consumers Who Defy Categorization. He quite literally wrote the book on marketing to consumers. Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. As a professor of ma

Feb 6, 2021 • 51:20

🏈 Super Bowl LV Strangeness

During episode 336, co-hosts BL Ochman & David Erickson discuss Amanda Gorman, the first Super Bowl poet laureate and Budweiser's advertising pause, as well as: Twitter's Birdwatch pilot Harnassing TV moments to drive viral awareness New LinkedIn controls An unboxing gun-safety PSA A New Orleans COVID vaccine PSA Google My Business updates TikTok's Creator Portal YouTube hashtag pages TikTokQ Black History Month wokeness Plus great new apps and important stats and a lot of stuff in between. V

Jan 31, 2021 • 45:55

B.L. Ochman Interview

During episode 335, host David Erickson interviews his co-host B.L. Ochman to kick off the Beyond Social Media Show interview series of episodes. In addition to co-hosting this podcast, B.L. Ochman is a uniquely experienced digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996. With experience in verticals from cars to cookies, she’s served brands including Ford Motors, Meijer, Transitions Lenses, Cendant, Simon & Schuster, McGra

Jan 23, 2021 • 39:57

Insurance SpokesQBs: Patrick Mahomes, Aaron Rogers & Baker Mayfield

During episode 334, co-hosts BL Ochman & David Erickson discuss how Snapchat is shelling out one million dollars a day to get users to adopt its TikTok clone, Spotlight, as well as: Match.com's match made in hell Barbie's new role as a digital influencer Taco Bell's potato CEO Ben & Jerry's new doggie desserts NFL quarterbacks Aaron Rogers, Patrick Mahomes, and Baker Mayfield as insurance spokesmen Phishing’s Explosive Growth The 2021 Edelman Trust Barometer Plus great new apps and important s

Jan 17, 2021 • 41:00

David Erickson Interview

During episode 333, host B.L. Ochman interviews her co-host David Erickson for the inauguration interview episode of the Beyond Social Media Show. In addition to co-hosting this podcast, David is principal of his digital marketing consultancy e-Strategy Media, serving clients with strategic counsel and execution of content production and audience building. He has more than 25 years experience in marketing, public relations and advertising, serving clients ranging from international brands to ind

Jan 10, 2021 • 28:32

Augmented Reality 2.0

During episode 332, co-hosts BL Ochman & David Erickson discuss how Apple's iPhone lidar technology is shaping the future of augmented reality, as well as: The wide release of Amazon's Echo Frames Twitter's disappearing Fleets and potential audio chat Midwest governors mask up for a pandemic PSA AI software that stymies facial recognition technology Apple Podcasts gets an embeddable player LinkedIn's top influencers for 2020 Frito-Lay sets up a holiday-themed merch shop Pepsi makes an apple pie

Nov 22, 2020 • 39:45

Sequential Video Storytelling

During episode 331, co-hosts BL Ochman & David Erickson discuss Google's infrared Internet project, as well as: Sequential video storytelling The Biden Harris transition website Spotify buys Megaphone audio hosting provider Four Seasons Total Landscaping's VR furries YouTube Rewind cancelled this year MmHmm video conferencing addon comes out of beta Customizable Oreo cookies Ticketmaster's fan safety app Our post-literate society Law firms undermining democracy Support for pot legalization Plu

Nov 15, 2020 • 48:43

Shopify & TikTok Partner

During episode 330, co-hosts BL Ochman & David Erickson discuss the 2020 presidential election, as well as: Van Jones' on-air tears of joy over the presidential election result The ROI of I Voted stickers Cheese Boy wins the internet with a successful fondue fountain A PR agency's superb election survival kit branding Shopify and TikTok partner on shoppable ads Calm's clever election night sponsorship Typosquatting A photo credit backlink scam The Gap can't bridge the divide Plus great new app

Nov 9, 2020 • 39:18

😱 10 Most Horrific Marketing Stories Of 2020

During episode 329, co-hosts BL Ochman & David Erickson discuss the ten most horrifying marketing stories they covered in 2020. Uninsured SXSW Randomly Recording Smart Speakers Creepy COVID Masks Vanishing Keyword Data Facebook's Couples App Facebook's Stalking Data Ayn Rand's Hand Out Apple Hijacks Search Traffic Pubic Hair Branding We Are Not Okay Plus one smile and some Halloween stats. Video, Show Notes & Links: https://beyondsocialmediashow.com/329 Connect with the show on social media S

Oct 31, 2020 • 40:26

Mucinex Fashion Show

During episode 328, co-hosts BL Ochman & David Erickson discuss Mucinex's influencer fashion show, as well as: Planet Word, the world's first voice-activated museum Lego's drive to promote creative problem solving through play AMC renting it's cinemas for private movie showings Google's humming song-discovery app Racist-seeking Reddit bots Google's revamped analytics suite Snopes faked for propaganda Trump's lax Twitter security Facebook misinformation continues The NFL's faux patriotism Instag

Oct 26, 2020 • 44:13

⚰️ Funeral Flyers For Super Spreader Events

During episode 327, co-hosts BL Ochman & David Erickson discuss the viewership of the dueling Donald Trump/Joe Biden Town Hall forums, as well as: An array of new Zoom apps Google Analytics version 4 Coinbase's no-politics policy Alexa notifications Apple pays hackers to hack Snapchat's LiDAR lenses Vintage downloadable cookbooks A social media wellness check Funeral flyers Cord cutters Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://b

Oct 18, 2020 • 47:37

🇶 QAnon & Anon & Anon...

During episode 326, co-hosts BL Ochman & David Erickson discuss the mass delusion conspiracy theory known as QAnon, what social channels are doing to interrupt its spread, and the human consequences of this dangerous movement, as well as: How restaurants are innovating with 'ghost kitchens' A hilarious series of videos explaining the pandemic to our past selves The Library Of Congress' AI-powered newspaper archive search Twitter's measures against the spread of disinformation Telepath, the new

Oct 10, 2020 • 48:49

🌌 Estée Lauder's Cosmic Product Shoot

During episode 325, co-hosts BL Ochman & David Erickson discuss Estée Lauder's cosmic product shoot and NASA's space toilet, as well as: Google's plan to pay publishers Cloudflare's service to speed up WordPress sites Google Assistant will sit on hold for you The paparazzi turn to social media stars (who knew?) Ring's home surveillance drone Russian hackers breach federal agencies The Los Angeles Police Department's citizen surveillance system Twitter's racist crop Plus great new apps and impo

Oct 5, 2020 • 51:39

🕵️ Real Facebook Oversight Board

During episode 324, co-hosts BL Ochman & David Erickson discuss 'The Real Facebook Oversight Board' comprised of industry experts that will try to hold the social network accountable, as well as: SEMrush acquires a earned media public relations tool Entertaining B2B advertising MailChimp evolves into a full-fledged marketing platform Casey Newton joining the Substack journalism revolution LinkedIn Stories arrive TikTok bans fasting app advertising Google Maps shows COVID 19 hot spots Hillary Cl

Sep 27, 2020 • 43:32

Travis Scott's Stop-Motion McDonald's Commercial 🍟

During episode 323, co-hosts BL Ochman & David Erickson discuss McDonald's new stop-motion 30-second spot featuring the Travis Scott Meal, as well as: The wonders of a liveable wage Logofonts Snapchat's voting tools YouTube Shorts Kara Swisher's Sway podcast Patagonia's pottymouth Facebook's failure to act YouTube blocks iOS picture-in-picture mode Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/323 Connect wi

Sep 21, 2020 • 39:03

🦖 Facebook, McDonald's & A Dinosaur

During episode 322, co-hosts BL Ochman & David Erickson discuss a Facebook Group battle over a dinosaur at McDonald's, as well as: Alexa for Residential Ron Charles acting out book reviews PDFs are not fit for human consumption The Wired 25 virtual conference New LinkedIn Page features Salem Ilese is Mad At Disney The JabberMask Google to limit paid keyword data The drone delivery race between Walmart & Amazon heats up Your smartphone knows when you're drunk Plus great new apps and important s

Sep 12, 2020 • 47:57

🏎️ American Family Insurance Races Into Gen X's Heart

During episode 321, co-hosts BL Ochman & David Erickson discuss Walmart joining Microsoft's bid to acquire TikTok, as well as: American Family Insurance's Gen X-targeted commercial The Humanity Lab's anti-racism efforts KFC is finger lickin' good no more Instagram infographics Spotify virtual events COVID 19 gag rules A fond farewell to Izzy's Ice Cream PPE vending machines Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialme

Aug 29, 2020 • 42:18

Fortnite vs Apple 🍏

During episode 320, co-hosts BL Ochman & David Erickson discuss Epic Games' Fortnite vs Apple Battle Royale, as well as: Taco Bell's Mobile Go restaurants Brayden Harrington’s bravest little speech Instagram's Suggested Posts Sarah Cooper’s really great week Spotify books The resignation of Facebook's CMO Susan B. Anthony slaps back at a Trump pardon Trump wants to block Twitter critics again Facebook's Holocaust deniers Banned Subreddits relocate Plus great new apps and important stats and a

Aug 22, 2020 • 54:19

🥜 Planter's Baby Nut Grows Up

During episode 319, co-hosts BL Ochman & David Erickson discuss TikTok's clandestine surveillance of its users, as well as: Precisely targeted direct mail Warm and cuddly artificially intelligent pet robots Twitter’s new Reply Guy feature The power of video recommendations LinkedIn Sells SlideShare to Scribd Planter’s Baby Nut grows up Apple redirects search users to its Apple News+ app Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://b

Aug 16, 2020 • 39:33

Walmart Drive-In Movies

During episode 318, co-hosts BL Ochman & David Erickson discuss 🍿 Walmart's plan to turn their parking lots into a drive-in movie theater, as well as: Giving credit to creators Why Microsoft wants TikTok The pros and cons of WordPress' auto-updates Roger Federer's rooftop tennis appearance Google's messy take on the customer journey Advertising agencies disclosing diversity data Google News providing 'for context' links Zoombombers hack the Twitter hacking trial Brands mistranslation misadvent

Aug 8, 2020 • 46:57

TikTok...TikTok...TikTok Deal?

During episode 317, co-hosts BL Ochman & David Erickson discuss the potential acquisition of TikTok by Microsoft, as well as: Deadspinners split to Defector Media Nike's amazing You Can't Stop Us ad Denying Holocaust deniers Country Time's little bailout fund Virtual influencers' time may have come The whole Stella Immanuel strangeness The Walmart Nazis the Consumer Electronics Show goes virtual until 2022 The Harper's Letter decrying cancel culture Plus great new apps and important stats and

Aug 2, 2020 • 49:04

John Cena, Alex Trebek, Paul Rudd, Catherine O'Hara & Billy Porter Debunk Conspiracies

During episode 316, co-hosts BL Ochman & David Erickson discuss John Oliver's celebrity conspiracy debunkers, as well as: Netflix enlists Reddit digital detectives Minnesota Search Engine Marketing Association's virtual happy hours The return of Apple's Underdogs Reporter's email newsletters Amazon delays Prime Day Hootsuite adds Google My Business Brickrolling Yelp's economic indicators Facebook's parallel universe Plus great new apps and important stats and a lot of stuff in between. Video,

Jul 26, 2020 • 39:45

👩‍🎤 Seniors Recreate Iconic Classic Rock Albums

During episode 315, co-hosts BL Ochman & David Erickson discuss the massive Twitter hack and Bitcoin scam directed at high-profile accounts, as well as: The Minnesota Twins broadcast a scrimmage with a crowdtrack Free Grow With Google courses Long-term care seniors pose for iconic classic rock album cover recreations Michelle Obama's new podcast on Spotify Hulu rolls out self-serve advertising An ad agency goes fully remote Target joins the growing list of retailers mandating masks for customer

Jul 17, 2020 • 1:01:58

New App Promises Video Conferencing Revolution

During episode 314, co-hosts BL Ochman & David Erickson discuss Mmhmm, a new video conferencing app that is still in beta but looks amazing, as well as: The tech pushback against Chinese data requests New evidence for Subscription Twitter Pinnable Instagram comments Google acquires an augmented reality glasses company Google Assistant Continuous Mode The FaceApp #WhatItWouldBeLike campaign YouTube's new affinity metrics A Google Project Loon update Jimmy Johns employees post racist video Mark Z

Jul 13, 2020 • 53:40

Apple Developer Conference Announcements

During episode 313, co-hosts BL Ochman & David Erickson discuss the most significant announcements to come out of Apple's 2020 Developer Conference, as well as: Keen, Google's new social collaboration tool Google Images fact checks Patagonia joins the growing Facebook advertising boycott Devin Nunes' Cow wins in court YouTube introduces shoppable commercials Pandora introduces analytics for podcasters Facebook continues to harbor hate Some Covid-19 masks that are creepy AF Plus great new apps

Jun 26, 2020 • 46:15

Twitter Voice Arrives

During episode 312, co-hosts BL Ochman & David Erickson discuss Twitter's new voice tweet feature, as well as: Target recognizing Juneteenth Spotify lands DC comics for scripted drama podcasts Netflix' Reid Hastings donates $120 million to black colleges Fox News doesn't get the joke Facebook's Ad Library spying tool Trump's Nazi ads removed Flipboard's Fox News problem #RIPTacoBell trends A PR person from hell Plus great new apps and important stats and a lot of stuff in between. Video, Show

Jun 19, 2020 • 45:11

Twitter Says Read Before You Tweet

During episode 311, co-hosts BL Ochman & David Erickson discuss Twitter's plans to prompt you to give a second thought to that link you're about to share, as well as: Twitter spruces up its lists Google's financial commitment to help news organizations devastated by the pandemic Campaign Monitor's email engagement survey Adopting dogs via Zoom Insane LEGO contraptions KSTP TV's new long-form newscasts Proctor & Gamble's active anti-racism PSA Jason Calacanis' call to fund a Facebook alternative

Jun 13, 2020 • 49:38

George Floyd & The Police Brutality Protests

During episode 310, co-hosts BL Ochman & David Erickson discuss their experiences of the Black Lives Matter and police brutality protests from the perspective of each of their states, New York and Minnesota, as well as the needed changes in our society. Video, Show Notes & Links: https://beyondsocialmediashow.com/310 Connect with the show on social media Subscribe to the weekly eNewsletter

Jun 8, 2020 • 1:01:36

Apple Glass Leaks

During episode 309, co-hosts BL Ochman & David Erickson discuss a leak of details for Apple's reported upcoming augmented reality glasses, as well as: DEVO's face shield PPE A literal happy hour courtesy of the Finns The bookcases of the cloistered and famous A Twitter parasite Playboy's sexy safe six PSA Feedly's Leo AI Instagram guides Facebook's new eCommerce bid Exclusive Twitter threads The future of conferences How the debunked viral Plandemic conspiracy spread Plus great new apps and im

May 22, 2020 • 54:20

Augmented Reality Contact Lenses

During episode 308, co-hosts BL Ochman & David Erickson discuss reauthorization of the Patriot Act, which gives law enforcement access to online browsing data without need for a warrant, as well as: IKEA's furniture fort plans Twitter's new policy of labeling COVID-19 tweets Bud Light bringing back the Real Genius campaign Augmented reality contact lenses The future of restaurants Brightcove's new streaming service, Play TV Free virtual reality collaboration The negative effects of bad news The

May 15, 2020 • 45:55

New Twitter Features & Ryan Reynolds' Power Point

During episode 307, co-hosts BL Ochman & David Erickson discuss new and potential future features coming to Twitter, as well as: Twitter's new moderation tool Potential new Twitter business profiles Google's podcast analytics Google's Web Vitals metrics Facebook's oversight board Ryan Reynold's Mint Mobile commercial Wendy's online scavenger hunt Progressive Insurance works from home Amazon's new show, Upload Augmented reality that copy and pastes from real life Google Lens' new copy to desktop

May 11, 2020 • 38:13

The Great Coronavirus Unfluencing

During episode 306, co-hosts BL Ochman & David Erickson discuss the effect COVID-19 has had on the Influencer economy, as well as: The leaders weighing in on #PressFreedomDay How the NFL conducted its first-ever virtual draft New York City's Stay The F*ck Home festival Budweiser's coronavirus-inspired sequel to the notorious Whassup Super Bowl commercial The Verification Handbook is now free for all Apple TV+'s new docuseries Home Billboards saluting doctors Successful email signature signoffs

May 4, 2020 • 41:02

Coronavirus Visuals: Vintage Pandemic Posters & TV Show Posters Re-Imagined For COVID-19

During episode 305, co-hosts BL Ochman & David Erickson discuss coronavirus visuals, as well as: Twitter's new COVID-19 misinformation protection measures Free Google Shopping Listings Google's new identity verification requirements for advertisers A clever tactic for retaining unsubscribing customers An app that will broadcast family videos for tech-averse elders COVID Nursery Rhymes Alternatives to "unprecedented" Free resources for marketers Vintage pandemic posters TV show posters reimagine

Apr 28, 2020 • 47:00

Pandemic Care Packages

During episode 304, co-hosts BL Ochman & David Erickson discuss how some top New York restaurants are selling pandemic care packages and birthday party dinners, as well as: The Twitter food drive Steak Umm's brilliant tweetstorm A wedding photographer's LEGO shoot A no-contact haircut solution Virtual reality fitness Art for gerbils Music analytics for voice data The Whirlpool Kids’ Chore Club The Transcribers of Reddit Some great resources to keep you sane Inbox Google Meet Discord's noise-can

Apr 20, 2020 • 40:22

Advertising Adapts To The COVID-19 Pandemic

During episode 303, co-hosts BL Ochman & David Erickson discuss how advertisers are adapting the COVID-19 pandemic, as well as: An incredible video produced from one of Mark Schaefer’s podcast episodes Rethinking marketing communications in light of Abraham Maslow's Hierarchy of Needs The song God Save The City, a message of gratitude to those at the front lines of the fight against the coronavirus Carvana's latest commercial Bill Murray returns for Jeep because every day feels the same now Jul

Apr 14, 2020 • 40:36

COVID-19 Commerce

During episode 302, co-hosts BL Ochman & David Erickson discuss COVID-19 commerce changes, including: Facebook's COVID-19 Community launch with a film Google's free ads for SMBs Freelancers Union's Freelance Relief Fund Medtronic's DIY ventilator specs Mark Cuban's 3M snark USAA's compassionate ad Coronavirus dating by drone Twitter's calendar of Tweets for businesses Planting Victory Gardens Companies that laid off employees via Zoom Adobe's online summit points the way to post pandemic future

Apr 5, 2020 • 44:24

Coronavirus Brand Heros

During episode 301, co-hosts BL Ochman & David Erickson discuss the brand heros of the coronavirus crisis, including: Brands that are doing good in the midst of the coronavirus pandemic The Rotterdam Philharmonic Zoom Concert from musicians' homes Product Hunt's Makers Festival work from home edition A SuperCalaFragilisticExpialaDocious song about coronavirus Mucinex fights fake news with "Spread Facts, Not Fear" campaign Yelp allows donations to small businesses COVIDnearyou tracks the spread

Mar 29, 2020 • 41:32

Siri, Do I Have The Coronavirus?

During episode 300, co-hosts BL Ochman & David Erickson discuss the coronavirus crisis, including: The contrast in leadership between governors Andrew Cuomo and Tim Walz and Trump Siri's response to Do I Have The Coronavirus? Smart thermometers that may be able to identify local outbreaks Covid 19 pandemic maps Twitter helping brands communicate during the crisis A New York-based Chinese immigrant stepping up to manufacture personal protective equipment for health care workers The responsibilit

Mar 23, 2020 • 1:06:31

Twitter & LinkedIn Jump On The Stories Bandwagon

During episode 299, co-hosts BL Ochman & David Erickson discuss: LinkedIn and Twitter are jumping on the Story bandwagon The City of Austin cancels SxSW over Coronavirus fears The Office's Kevin's famous chili returns A viral voicemail plays in movie theaters The Simpsons are recreated in CSS code AR glasses let firefighters see through smoke Redditors fight disinformation Heineken has a drink and drive public fridge WHO TikToks Coronavirus Plus great new apps and important stats and a lot of

Mar 8, 2020 • 34:20

Corona Beer Virus Crisis

During episode 298, co-hosts BL Ochman & David Erickson discuss: Absurd Corona beer virus searches and fears A CNN weatherman's face filter forecast Giphy & Jif peanut butter's Gif or jif debate ad Media literacy classes in school Walmart's reply to David's healthcare clinic Tweet shows smart earned media strategy Stars & Stripes deleted by vindictive Trump LinkedIn adds pinned updates Podcast and Netflix rankings released Anti-Putin blogger assassinated Leap Year baby finally turns 21 Greta Th

Mar 2, 2020 • 45:35

Burger King's Moldy Whopper

During episode 297, co-hosts BL Ochman & David Erickson discuss: Burger King's disgusting moldy Whopper campaign Podcast studios coming to Staples An FTC crackdown on influencers Lifetouch's clever "About Us" branding Alexa smart speaker spying eSports home teams Redbox Live streaming service An ode to Wikipedia Coronavirus riots in Ukraine Plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/297 Watch the video version C

Feb 23, 2020 • 56:38

Alexa's Brand Voices

During episode 296, co-hosts BL Ochman & David Erickson discuss: Amazon's program to create actual brand voices to play on its Echo smart speaker Google's Project Witness that uses virtual reality to generate empathy for jailed children ASCII art of refugee programmers Tech titans' efforts to combat coronavirus misinformation Augmented reality Google Maps Facebook's bug bounty program Chrome's website security deadline Reviews in Google Search Console A glaring user experience fail in Adobe Acr

Feb 16, 2020 • 36:58

Burger King's Vindictive Valentines

During episode 295, co-hosts BL Ochman & David Erickson discuss: The San Antonio Zoo's "Cry Me A Cockroach" vindictive Valentines promotion Social media-savvy Astronaut Christina returns to Earth Seventh Generation's brilliant State of the Union commercial Spotify's podcast expansion Flirting with Tinder bots Netflix' Oscars push Twitter squashes student's parody, then apologizes Planters Baby Nut banned Best and worst Super Bowl LIV ads The Iowa Caucus debacle Hacking Google Maps The world's w

Feb 10, 2020 • 40:14

Super Bowl LIV Marketing

During episode 294, co-hosts BL Ochman & David Erickson discuss: Kraft crowdsourcing its Super Bowl commercial Pantone's Super Bowl color commentary Micheal Bloomberg's Dog People Get Me ad The 2020 new emoji lineup Free art downloads David Berkowitz' marketing English Scroll funding journalism via subscriptions Facebook stalking Illegal social media in China Clearview AI's racist ties Hyper-sensitive Super Bowl ads Plus great new apps and important stats and a lot of stuff in between. Show N

Feb 1, 2020 • 41:58

Why Planters Murdered Mr. Peanut

During episode 293, co-hosts BL Ochman & David Erickson discuss: Why Planters murdered Mr. Peanut Angelina Jolie producing a BBC show to teach children how to spot fake news A brewery that put shelter dogs on beer cans to spur adoptions Verizon's new OneSearch privacy-focused search engine Product Hunt's Golden Kitty Awards Google podcast time stamping Apple TV+ Podcasts Morning Brew's podcast lessons Fraudulent .gov domains YouTube moderators' PTSD Apple's encryption back door Plus great new

Jan 25, 2020 • 55:56

Spotify Adds Playlists For Dogs

During episode 292, co-hosts BL Ochman & David Erickson discuss: Spotify podcast and playlists for dogs Bing's new business and persona pages New LinkedIn Pages features Google allowing branding in search TuneIn's new sonic logo Clever UX The return of Gary Larson's The Far Side Fleeceware in Google Play eTicketing brings the end of paper tickets Kohler's creepy bathroom guy Plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow

Jan 22, 2020 • 38:46

BBC's IRL Time-Lapse Dracula Billboard

During episode 291, co-hosts BL Ochman & David Erickson discuss: BBC's brilliant out of home Dracula reveal Twitter's changing conversations NPR/Edison Research Smart Audio Report Spotify in top spot for podcast discovery Lego trolls Tesla Misinformation on Australian wildfires spreads on social media Disinformation PR firms peddle false narratives What not to name your audiobook Facebook's plans for world domination Truly stupid commercials McDonald's CEO's Instagram #FAIL Plus great new apps

Jan 13, 2020 • 54:42

Elon Musk's Shattered Tesla Cybertruck Launch

During episode 290, co-hosts BL Ochman & David Erickson discuss: Elon Musk’s shattered Tesla Cybertruck product launch Google’s permanent Loon balloons The new pinball search behavior Huggable holograms Thousands of downloadable art books Personality profiles of American regions A return to organic influencers, otherwise known as media relations Wall Street Journal’s Google hit job Imagined technical dystopias Plus great new apps and important stats and a lot of stuff in between. Show Notes &

Nov 23, 2019 • 41:11

Top 10 Marketing Apps

During episode 289, co-hosts BL Ochman & David Erickson discuss: The top 10 marketing apps of 2019 Twitter asking for votes on its new deep fakes policy Adobe's AI-powered innovations Lin-Manuel Miranda teaming up with Google to digitize Puerto Rican art Twitter's restrictions on advocacy advertising TikTok trying to poach Facebook advertisers Smart speaker sales stats Niantic mapping the world Plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://b

Nov 16, 2019 • 41:08

James Dean's New Movie & All Kinds Of Bots

During episode 288, co-hosts BL Ochman & David Erickson discuss: A new movie casting James Dean, 64 years after his death Monica Lewinsky’s brilliant anti-bullying PSA and Twitter bot How Black Twitter made Popeye’s chicken sandwich go viral Arm & Hammer helps cats VR teaching empathy in the office Twitter adding Topics option The top 10 brands fooled by Instagram bots A New approach suggested for digital political ads Robots who are anything but cute @ElBloombito returns to Twitter Plus great

Nov 11, 2019 • 38:36

Online Political Ad Wars

During episode 287, co-hosts BL Ochman & David Erickson discuss: The controversy over social media political ads and two of the proposed solutions The Climate Trail video game that takes place in the climate change apocalypse Samsung's selfie satellite fail Yahoo Groups' move to email-only Unrest on the Facebook campus The trend toward video games as spectator sport epitomized with the launch of the Minnesota Vikings' eSports team 🌭 Hot dog boy gets a ride in Oscar Mayer's weinermobile McDonal

Nov 4, 2019 • 36:51

6 Most Horrific Marketing Stories Of 2019

During episode 286, co-hosts BL Ochman & David Erickson discuss: The six most horrific marketing stories of the year: Chase Bank Poor Shaming The North Deface Instagram Influencers Newsjack California Wildfire Fire Hashtags Samsung Folds Jimmy Iced Coffee Sex Ad Nike Blows Out Its Reputation With A Blown Out Shoe Senator Mitt Romney's Twitter persona, Pierre Delecto The creepy and compelling Skin-On interface Google's olfactory artificial intelligence algorithm Washington Post's Arc CMS beco

Oct 26, 2019 • 40:08

New Prince Music & Hologram Concert Tours

During episode 285, co-hosts BL Ochman & David Erickson discuss: A surprise new release from Prince's vault Hologram concert tours from Buddy Holly, Roy Orbison, Ronnie James Dio, Maria Callas, Frank Zappa, Whitney Houston, and potentially Amy Winehouse and Prince himself Annie Leibovitz' Pixel 4 promo The evolution of job descriptions Facebook's new oversight committee LinkedIn launches Events AMC Theaters streaming (sort of) Free education from Udacity and Microsoft Amazon Pay-to-Play Top Toy

Oct 21, 2019 • 44:57

Activision Blizzard, The NBA & Apple Cave To China

During episode 284, co-hosts BL Ochman & David Erickson discuss: American companies that cave to Chinese censorship A Sesame Street character who addresses addiction Target's emphasis on audio branding Siri comes to Spotify An adorable MSNBC interruption An augmented reality opera marketing campaign Glenlivet's whiskey pods Amazon's initiative to get voice assistants to work together Top sites that fact check fake news Malicious apps in Google Play Google's crowdsourced shopping ads Chrome will

Oct 12, 2019 • 55:32

Artificial Skin For Virtual Reality & Instagram Jail

During episode 283, co-hosts BL Ochman & David Erickson discuss: Artificial skin for virtual reality Google Arts & Culture's VR Versailles Pew research data showing worries about social media's impact on news What happens if you go to Instagram jail Google testing desktop sidebar search Staples' WorkLife Magazine Tide's #LaundryNight debates Twitter's DM search The leaked Zuckerberg tapes A net neutrality appeal decision LinkedIn's enhanced ad targeting A picture that speaks much louder than wo

Oct 4, 2019 • 40:40

New Amazon Products & McDonald's Voice-Activated Job Applications

During episode 282, co-hosts BL Ochman & David Erickson discuss: A satirical view of Greta Derangement Syndrome 15 new Amazon hardware products, including Echo Buds Twitter's #hashtag tips for brands A new Twitter feature that lets you swipe lists Sandy Hook Promise's powerful school shooting PSA McDonald's voice-activated job applications The Food Network and Amazon stream cooking classes Facebook moves closer to your brain 'Likes' and video views go away in Facebook experiment Influencers, in

Sep 28, 2019 • 37:44

LEGO Creativity & Amazon Auto

During episode 281, co-hosts BL Ochman & David Erickson discuss: The creativity of the world’s largest display of LEGO art in New York City LEGO's new Rebuild The World campaign The five hundred new words that were added to the dictionary Google's new in this video search results John Batelle's new Daily Recount summary of the day's political news The city of Grand Rapids, Minnesota's 3D crosswalks Descript podcasting software that lets you deep fake yourself Fears of Chinese propaganda via Tik

Sep 21, 2019 • 36:25