Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters
Morgan Franklin Media
If you’re ready to create a podcast that will align you with experts in your industry, position yourself as a trusted leader and create another source of revenue for your business you’re in the right place. Podcasts for Profit will help you create and grow a podcast that cuts through the noise of social media and speak directly to your target audience. Stop letting the algorithm determine your social marketing strategy. Stop letting trends dictate the kind of content you’re able to create. Hosted by expert podcast strategist, producer and educator: Morgan Franklin, Podcasts for Profit is your s...
#057: Affiliate Marketing for Podcasters: The Worst Kept Secret in Podcast Monetization
When can you monetize your podcast? That’s one of the most asked questions I get as a podcast producer and strategist and the simple answer is: today. Yeah, it’s true. You can monetize your podcast today. You could hypothetically speaking, start making money on your podcast today by becoming an affiliate partner. Now, obviously it’s much more complicated than recording an ad and watching the money roll in, but in this episode I’m going to walk you through how to become an affiliate marketer with
Mar 31, • 14:22
#056: The Biggest Lie in Podcasting
Do you want to know the biggest lie in podcasting? I’ve been thinking about this episode for many years, and it’s something I try to share with every podcaster I work with and meet. The biggest lie in podcasting is that it’s easy, but way too many of us make it too hard. In this episode I’m going to expose the lies you’ve likely been told about podcasting and how you can reclaim the truth for yourself. We’ll talk about everything from podcasting equipment and production to monetization to why yo
Mar 24, • 16:02
#055: Podcast Rankings 101: Why You’re Not Charting and How to Fix It
Is your podcast ranking on the charts? Does it matter?In this episode we’ll talk about what rankings are and how they impact your podcast growth, how to strategize for your own show and of course, how to actually start showing up on the charts and ranking to find the audience you want listening to your podcast.In this episode:How podcast rankings work across different platforms like Apple Podcasts and Spotify.Understanding the importance of choosing the right category for your podcast and how to
Mar 17, • 16:19
#054: Pitching Your Podcast: The Pitch Strategy That Saved My Podcast
In podcasting there are few things more important than being able to utilize your network, make an offer and close a deal. Whether that’s getting a guest you want to come on your show, guesting yourself on another podcast or getting a sponsor, you need to know how to pitch your podcast effectively and efficiently. If you can’t speak to the value of your podcast, no one can. In this episode I’m going to teach you the pitching strategy that saved my podcast and my career. ⭐️ Podcaster One-Sheet Te
Mar 10, • 17:12
#053: Should Your Podcast Have Video?
One of the most asked questions I get as a podcast producer and podcaster is should all podcasts have an audio and video component? I wish there was an easy answer to this question, because even I grapple with the pros and cons of whether my podcasts should have video.In this episode we’re going to talk about the advantages, disadvantages, investment, and payoff of having a video component to your podcast. There isn’t a blanket answer for every podcaster, but after this episode you’ll have the t
Mar 3, • 18:03
#052: Does Your Podcast Branding Work?
Everyday we become more and more aware of the power of the ✨brand✨.But what does that even mean? Why should we care? Most of us probably wouldn’t consider our podcast to be a brand, but in 2025, that’s a huge mistake. In this episode we’ll talk about the importance of recognizing and nurturing the brand of your podcast, why branding matters and how to leverage your podcast branding in a way that grows your audience and helps your podcast make money. 📌 Book Your 1:1 Podcast Strategy Call:https:
Feb 24, • 17:04
#051: PodSchool: Pinterest for Podcasters
Last year I had over 500,000 viewers without a dollar in paid promotion from one social media - Pinterest. After Google, Pinterest brings the most traffic to my website and podcast episodes, with the average visitor spending about 23 minutes looking at past episodes. In this episode we’ll talk about why Pinterest is the best place to grow your podcast audience, how to properly market your podcast on Pinterest, and what you can do to incorporate Pinterest into your podcast workflow without feelin
Feb 17, • 17:16
#050: How to Promote Your Podcast Offline
What's old is new again and we're learning how to promote our podcast the old fashioned way (in-person 😁).In this episode: (2:50) Why 2025 is the year of taking podcast promotion and marketing offline.(3:47) The easiest way to start promoting your podcast in person.(4:38) Why you should talk about your podcast more. (6:15) How to start building a community around your podcast. 👋🏼 Listen to Ep. 8 - How to Pitch Your Podcast in 30-Seconds:https://morganfranklin.media/how-to-pitch-your-podcast
Feb 10, • 14:17
#049: The 2 Podcast Types That Make The Most Money
Only 35% of podcasts make money. If I'm being honest, I thought it would be less. 😬Most podcasts will never get out of the red - and it's not their fault! Podcasting is expensive, time consuming and everyone thinks they're going to make money from it. In this episode we’ll talk about the two kinds of podcasts that actually make money. How to better align your podcast with one of these two strategies and why so many podcasters are never able to monetize their podcast. 📌 Book Your 1:1 Podcast St
Feb 3, • 12:13
#048: Why Your Podcast Marketing Isn't Working
I’m going to say something and you might not agree with me, but in my experience this is the truth: marketing a podcast is harder than having a podcast. Finding the right people that should be listening to your podcast and reminding them every week to listen to your podcast is actually harder than making the podcast itself and that’s not easy. In this episode we’re going to talk about why your podcast marketing isn’t working, what you can do to improve and how we can make small changes to start
Jan 27, • 15:02
Understanding Your Podcast Audience: Listeners vs. Fans vs. Customers
If you want to grow your podcast, you need to understand your listeners. What makes a listener a fan? What makes a fan a customer? In this episode we'll talk about the lifecycle of our audience and how to better speak to listeners at every stage of listening.📌 Book Your 1-Hour Strategy Session: https://morganfranklin.media/contact-morgan-franklin👩🏻💻 Shop My Podcast Template Store:https://podcastsforprofit.com📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how
Jan 20, • 15:06
#046: The Podcasting Strategy EVERY Podcaster Should Know
I have a question for you: why do people listen to your podcast?It’s such a simple question, but it’s really hard to answer. That’s because it’s not a fill in the blank question, it’s not black and white, there’s a hundred different correct answers for why someone might listen to your podcast. But in this episode, I’m going to help you figure out the most important one. 👋🏼 Listen to Ep. 8 - How to Pitch Your Podcast in 30-Seconds: https://morganfranklin.media/how-to-pitch-your-podcast-in-30-se
Jan 13, • 14:06
#045: 10 Podcast Predictions for 2025
As of December 2024, in the past month 47% of Americans age 12+ have listened to a podcast. Isn’t that crazy to think about? Almost half of Americans over the age of twelve last month listened to a podcast. That’s the highest number of active podcast listeners ever recorded. Needless to say, 2025 will be the year of the podcast. In this episode we’re talking about my 10 predictions for podcasts in 2025. Ranging on everything from episode length to AI to YouTube, we’ll cover everything I think is
Jan 6, • 16:50
#044: Why You Need a Listener Profile
This is why so many podcasters stop podcasting and are never able to monetize their podcast. They started the podcast trying to serve a topic and not a listener, and that never works. We are all selfish consumers, and when we aren’t getting what we’re looking for we’ll move on to find what is giving us what we’re looking for.In this episode I’m going to walk you through not only why you need a solid, written out listener profile, but what it really looks like. What you need to know going into ev
Dec 30, 2024 • 17:04
#043: My Most Listened to Podcasts of 2024
One of my favorite parts of working in podcasting and being a podcaster is hearing people’s podcast suggestions and learning about new podcasts. Is there anything better than finding an amazing podcast with hundreds of episodes to completely obsess over and listen to day and night and ask every person you see if they’ve listened to it? I don’t think so. This week’s episode is different from my normal lesson based episodes, but I thought since it’s Christmas and the end of the year it’s a perfect
Dec 23, 2024 • 17:02
#042: Monetizing Your Podcast with an Audience of 1,000 or Less
In this episode we’ll talk about what options a podcast with less than 1,000 listeners has for monetizing, the strength of a loyal and targeted audience and what I’d do to share the value of my podcast with advertisers, even though I have a relatively small listener base. Links in this Episode: 1. Listen to Ep. 40: The Podcaster's Guide to Making and Selling Your First Digital Producthttps://morganfranklin.media/podcasters-guide-to-making-and-selling-your-first-digital-product/2. Buy Your Custom
Dec 16, 2024 • 18:25
#041: Zero to $10K: Making Your First Five Figures Podcasting
This is exactly how I'd help a client that's never made a dime on their podcast go from making nothing to $10,000 with their podcast. 📥 Download your free printable Zero to $10K Workbook and Planner:https://morgan-franklin-media.kit.com/c1c78b7bf7🚨 Want to sell a digital product? Use my free tool that sends you 10 ideas made for YOUR podcast:https://form.jotform.com/Morgan_Franklin/podcast-digital-product📌 Work with Me 1:1 for Podcast Coaching and Development:https://morganfranklin.media/con
Dec 9, 2024 • 16:48
#040: PodSchool: The Podcaster's Guide to Making and Selling Your First Digital Product
When I think about the most impactful and accessible ways for podcasters to make money from podcasting, especially within the first year, it’s having a digital product. Most of the time your first digital product can be created with minimal time and limited overhead. The biggest question is, what are you going to make and how are you going to sell it?In this episode we’ll work through these two specific questions: what kind of digital product will you create? (What could that look like for you
Dec 2, 2024 • 16:04
#039: How I'm Monetizing My Podcast in 2025
Do you ever wonder how podcasters ACTUALLY make money? Take it from a full time podcaster, it might not be what you're expecting. In this episode, I’m telling you everything—the what, when, and how behind the five income streams I’m using to monetize my podcast in 2025. I’ll walk you through real examples from my business, including soft pitches, digital products, affiliate marketing, speaking engagements, and a first look at my upcoming courses. Whether you’re just starting podcasting or ready
Nov 25, 2024 • 16:44
#038: 5 Reasons Your Podcast Still Isn’t Making Money (and How to Fix It)
The past few months I’ve had multiple questions from podcasters that are trying to monetize their podcast, but it’s still not getting them anywhere. I can relate to this, it took me years to make money off my podcasts.In this episode we’ll talk about five reasons you still aren’t making money with your podcast. How to fix it and what you need to know moving forward if you want your podcast to be a sustainable source of income for you and your brand. 📌 Work with Me 1:1 for Podcast Coaching and
Nov 18, 2024 • 15:10
#037: How Podcasts Won the 2024 Presidential Election
This isn't a political episode - it's an episode about politics.In the 2024 United States Presidential Election a powerful campaigning tool was unleashed on voters and pundits alike: podcasts. 🤭In the age of 15-second videos it might be hard to believe that 3 hour podcasts and other multi-hour media shaped this election, but it did. In this episode we’re going to dissect the use of podcasts by both candidates, talk about what worked, what didn’t, and how we can use the lessons of both
Nov 11, 2024 • 17:04
#036: How I Get High-Profile Guests on My Community Podcast
They say all politics are local. I say all podcasting is local. Over the past 4 years I've had the honor of welcoming hundreds of guests onto my podcasts and having conversations with people I'd never dreamed I'd meet. In this episode: I'll talk about what it takes to book a high-profile podcast guest, what I've done in the past and how I confidently pitch any guest. 📌 Shop the Newest Edition to the Podcasts for Profit Template Collection:Podcast Pitch Template👋🏽 Let's connect! You c
Nov 4, 2024 • 15:15
#035: Turn Social Media Followers into Podcast Listeners
Just because someone follows you on social media and likes every piece of content you make about your podcast doesn't mean they'll ever listen to your podcast. Most of the time, our social media followers have different reasons for following us than our podcast listeners have for listening. In this episode we’re talking about how to optimize your social media profile and content to drive listener traffic, why you have to put yourself in the mind of the content viewer and how to effect
Oct 28, 2024 • 15:22
#034: Getting Listeners without Social Media
One of the biggest misconceptions in podcast promotion is social media is the only way to get new listeners. I'm here to tell you, this simply isn't true. In this episode:(3:30) - The power of word-of-mouth recommendations and referrals to drive listeners to your podcast. (6:15) - How to make your podcast more searchable on podcast apps, including optimizing your podcast title, episode titles, and episode descriptions.(9:15) - When to reach out to blogs, news sources, and contributor pl
Oct 21, 2024 • 16:05
#033: 3 Things I’m Starting Now to Grow My Podcast in 2025
Here are 3 things I'll be working on the rest of 2024 to make 2025 my best year of podcasting ever: 1. Social media - short form content, direct calls to action and YouTube.2. In-person networking - podcast conferences, conferences, and talking to people in my industry and local community. 3. AI - ChatGPT, creating automated systems and getting the most out of AI capabilities. If you want to download my 4 favorite ChatGPT Prompts for free go here:https://morgan-franklin-media.ck.page/9
Oct 14, 2024 • 16:19
#032: What I Wish I Knew Before I Started Podcasting
You don't know what you don't know and for most of us, (myself included 🙋🏻♀️) what we don't know about podcasting is ALOT. In this episode I'll break down what I wish I'd known when I started my first podcast in 2021, what I wish I'd known starting my 5th podcast in 2023, and what I wish I'd known becoming a podcast host for the first time in 2024.Get your free podcast audit checklist (with walkthrough video) here:https://morganfranklin.media/podcast-growth-self-auditLet's connect! Y
Oct 7, 2024 • 22:25
#031: PodSchool: Steal My 4 Favorite ChatGPT Prompts for Podcasting
PodSchool is in session and today, I'm sharing one of my favorite tools for podcasting: ChatGPT.ChatGPT has been a game changer for my podcast, helping me streamline everything from content creation to promotion. And the best part? I’m going to walk you through four of my favorite ChatGPT prompts that I use every week. In this episode:(2:30) What is ChatGPT? How does it work?(5:45) ChaptGPT Prompt 1: Generate 20 podcast episode ideas for your podcast and target audience.(9:15) ChaptGPT
Sep 30, 2024 • 16:28
#030: When Should You Monetize Your Podcast?
It's the question that haunts every podcaster. When should you monetize your podcast? In this episode we’re going to talk about the bare minimum of what you’ll need to monetize a podcast, the monetization options for beginners, intermediate and established podcasters and finally, the pros and cons of monetization and the biggest mistake podcasters make when they fly too close to the monetization sun.Get my proven podcast media and rate card here:https://podcastsforprofit.com/products/po
Sep 23, 2024 • 17:02
#029: What Turns a LISTENER into a BUYER
I’ve missed so many opportunities to turn listeners of my shows into buyers. If you’re like me and sometimes you put selling on the back burner to creating (what you think is) quality content, I want you to know you can have both, and in this episode I’m going to teach you how to do exactly that.In this episode, we’re going to talk about overcoming the anxiety of asking for the sale, using your podcast to create funnels for later sales, and what you should be doing to create episodes th
Sep 16, 2024 • 18:04
#028: The 3 Biggest Social Media Mistakes Podcasters Are Making in 2024
If every week you’re using the same Canva graphic that only gets 5 likes, this episode is your sign it’s time to revisit your podcast’s social media strategy. Chopping up episodes to recycle on TikTok isn't going to grow an audience in 2024.Because the truth is - the algorithm doesn't hate you, but it might hate your content. 🫣I see podcasters making the same mistakes over, and over and in this episode we’re going to talk about the new era of short form content (TikTok, Instagram Reels
Sep 9, 2024 • 20:28
#027: Why Nobody Cares About Your Podcast
I'm not usually a "hard truths" kind of person. Mostly because you could look at me the wrong way and I'd get my feeling hurt. 🥲 But this is a hard truth every podcaster must face: there will come a time you feel like no one cares about your podcast. In this episode we'll talk about what to do when you start having a podcast meltdown, my embarressing first attempt at starting a podcast and why it's okay if no one cares about your podcast.Send me a message:morgan@morganfranklin.mediaWan
Sep 2, 2024 • 12:33
#026: How to Be Yourself (Online)
Trying to be yourself online feels like trying to be cool on the first day of school. Over the past few months I've made a conscious effort to figure out how to be myself online. Turns out, it's not as easy as I thought it'd be.In this episode we're talking about how to practice being yourself online, why being the "brand" of you won't build a community and what to do when you feel like you have nothing left to give. In this episode:(3:11) Why we put out "the brand" version of ourselve
Aug 26, 2024 • 17:09
#025: How to Make Podcast Ads Your Listeners Won't Skip
You got a podcast sponsor! Yay!!! Now what? 😳In this episode we’re going to take a real sponsored ad I'm working on, talk about how to break it down into a readable, memorable, actionable ad, and most importantly talk about how you can create ads your listeners won’t skip immediantly the second they hear a different music start playing.In this episode:(1:32) Why podcast advertising is the most powerful digital marketing tool(2:34) ChatGPT generated ad vs. human generated ad(7:29) Tips
Aug 19, 2024 • 19:03
#024: Podcast Burnout is Costing You Money
It's really hard to be successful podcasting when you dread making your podcast. 😬 This episode is dedicated to all my podcasters who are tired, stressed and low-key want to quit their podcast. Whoever said podcasting is easy lied to us, because podcasting takes hard work, dedication, commitment and most importantly a much needed break from time to time. In this episode we’re going to talk about how podcast burnout costs you money, what to do when you want to quit everything, and how t
Aug 12, 2024 • 15:01
#023: The Guest Experience: Turn Interviews Into Income
Finding the right guests to host on your podcast will make you more money than any sponsorship or ad likely ever would.In the beginning most podcasters think they're going to get rich on partnerships and brand deals and 60-second mid-roll ads, but the truth is most of us are going to make money podcasting through the connections and network we build through our podcast. In this episode we’ll talk about how to create a valuable connection with your guest, how to turn a one time collabora
Aug 5, 2024 • 17:04
#022: Should You Talk About Politics on Your Podcast
If you live in the United States the past 3 weeks have felt like a year. 🫠 It’s election year and also one of the most significant and historical presidential elections of our lifetime.Over the past month I’ve heard a lot of opinions on the right, left and quite frankly the pits of hell. Everyone has an opinion, but the bigger question is - should you share it on your podcast? 😬In this episode I’m breaking down the pros, cons and my best advice for sharing your political opinions on y
Jul 29, 2024 • 12:35
#021: Good vs. Great Podcasts: The One Skill You MUST Master
If I could give one piece of advice to EVERY podcaster it’d be this: the difference between a good and a great podcast is storytelling. The more engaging, relevant and relatable your stories are, the more quickly you’ll grow your podcast and brand. If you’re struggling to find new listeners, if you're constantly feeling burnt out from publishing and promoting new episodes, if you can’t figure out what sets your podcast apart, this episode is for you. In this episode:(0:00) Storytelling:
Jul 22, 2024 • 12:50
#020: Is Your Podcast Monetizable?
What do podcasters that make millions of dollars through sponsorships doing differently than the rest of us?Podcasting is a 25-billion dollar industry, and this goes without saying, but there are plenty of advertising dollars to go around. The question is, is your podcast setup to get any of this money? Would a potential sponsor listen to your podcast and think it’s a good investment?In this episode we’re talking about what sponsors are looking for, what the most successfully monetized
Jul 15, 2024 • 14:41
#019: Podcast SEO: Your Guide to Higher Rankings
A few weeks ago I saw someone on Threads asking why none of the podcast gurus ever talk about SEO for podcasts.As someone that works professionally in podcasting and digital marketing that made me laugh, because most of the podcast educators I follow are constantly talking about SEO for podcasting.But I get it! SEO is confusing, and boring and honestly kind of a pain in the neck to explain and implement. However, that doesn’t take away from its importance to help your podcast grow and r
Jul 8, 2024 • 17:17
#018: How a Weekly Email Doubled My Downloads
Over the past 2 months I’ve gone into the trenches of digital marketing research for my podcasts to figure out what will actually bring more downloads and listeners to each episode.Like so many business owners, brands and podcasters I knew the power of email marketing but it sounded like a major pain in the neck. Could it really help that much?? The marketing gurus aren’t lying to us about this one - sending a weekly email has more than doubled my downloads in the past 2 months and in t
Jul 1, 2024 • 17:34
#017: How to Leverage Your Podcast for Paid Speaking Opportunities
Having a podcast is one of the easiest ways to get your professional brand off the bleachers and starting on the varsity team. The truth is, anyone who has a podcast and an engaged professional audience is only a couple steps away from being a keynote speaker and not only a keynote speaker - a paid keynote speaker. 😁 In this episode, I’ll share my step-by-step strategies for booking speaking engagements from your podcasting experience and of course - getting paid!In this episode:(1:00)
Jun 24, 2024 • 9:39
#016: How to Price Your Podcast Ads
It's really hard to sell something when you aren't sure what it should cost. 🤷🏻♀️Pricing podcast ads is one of the biggest hurdles that keeps podcasters from making money from sponsorships on their podcast. We want to monetize our podcast and sell advertisements, but how much should we sell them for? What is an advertisement on our podcast really worth? In this episode:(1:15) The industry standard for podcast ad pricing and how CPM works. (3:24) Understanding podcast ad terminology
Jun 17, 2024 • 15:29
#015: How to Get Listeners to Listen to the ENTIRE Episode
Do you know how many listeners actually listen to your entire podcast? For most podcasters, it's not very many. Which is sad! We want people to listen to the entire episode. Not just the first 2 minutes. 😩 This episode will walk you through how to create a podcast episodes your audience will actually listen to from start to finish. In this episode:(1:19) How to turn first time listeners into lasting audience and engaged community. (3:20) The easy changes you can make to episode descrip
Jun 10, 2024 • 19:55
#014: How to Get Your First Podcast Sponsor
So you're ready to monetize your podcast? Who are we kidding, you were ready before this thing even launched!Since 2021 I've helped close over $200,000 in direct sponsorships and partnerships for my own podcasts and clients. Just a friendly reminder: advertisers will spend $2.37 billion on podcasts in 2024 and you deserve to get a slice of that pie. 😬In this episode:(2:02) The audience size you need before starting the monetization process. (4:43) One thing you must know before reachin
Jun 3, 2024 • 17:12
#013: How to Measure the Success of Your Podcast
One of the most frustrating parts of having a podcast (and trying to grow a podcast) is trying to figure out if you're actually making any progress or not. Is it "working"? How do you know when it is "working"?If you're constantly questioning if your podcast is doing well or how you can actually tell if the work you're putting in is worth the effort - this episode is for you.Get your free monthly podcast progress report here! (This report is the exact report I use every month for all of
May 27, 2024 • 15:32
#012: Your Podcast Isn’t Perfect (and That’s a Good Thing)
We all want to do our best. Well, most of the time.. 😀😀 But what about all those times we want to do our best but we don't know how? What about all those times we want to do our best so badly we do nothing at all? What about all those times we think other people will judge us for not doing our best? What about when we start to confuse our best with perfect? What if we can't be perfect? In this episode:(1:46) The (biggest) struggle I see almost 100% of podcasters have (4:09) What I WI
May 20, 2024 • 13:56
#011: How to Never Run Out of Episode Ideas Again
Since 2020 I’ve produced and published over 400 episodes. During that time I’ve learned a thing or two about consistently creating content and the real struggle of creator’s block. 😵💫😵💫 This week I’m sharing my tested systems to make sure you never run out of episode ideas again. No matter your podcasting goals, consistency is the most important tool in any podcaster's tool belt. In this episode:(2:04) The simple trick that's completely changed the way I create episode topics. (2:
May 13, 2024 • 13:26
#010: How to Handle Bad Podcast Reviews
Bad reviews suck. Whether you just got one or you’re still ruminating over the one you got 4 years ago, getting a bad review on your podcast is never a fun experience.You’ve put so much time, energy, and money into this podcast and now someone who listened to 3 minutes of 1 episode is giving you a 2 star review because “your voice is unbearable and there’s too many ads”.Over the years I’ve had more than my share of bad reviews, trolls, bots, haters and downright rude people commenting o
May 6, 2024 • 13:05
#009: 3 Reasons Your Podcast Audience Isn’t Growing
Having a podcast is hard work. Why does everyone always conveniently forget to mention that part? Podcasting is hard. It's even harder when you aren't growing, or getting closer to the goals you set in the beginning. This episode is dedicated to diagnosing and addressing 3 of the most common reasons podcast aren't growing. Download your free podcast audit here! In this episode:(1:38) Why your audience is slowly losing interest in your podcast. 😢(3:21) How to engage and keep your listen
Apr 29, 2024 • 11:58
#008: Pitch Your Podcast to Anyone in 30-Seconds
The human attention span is 8.25 seconds. That means when someone ask you about your podcast you have roughly 8 seconds to hook their attention and start your podcast elevator pitch in a meaningful way. In this episode we'll break down how to answer what your podcast is about, the most important elements of any podcast pitch and how to guarantee the person you're talking to will not only remember your show, but listen after you walk away. In this episode:(1:26) How to create a pitch ho
Apr 22, 2024 • 14:19
#007: The Best Podcast Promotion Tool You Aren’t Using
Do you want people to listen to your podcast? Of course you do! 😀 But do you actually know where your future listeners are going to find new podcasts? 👀 If I’m being totally honest, I’ve spent years trying to promote podcasts on platforms and with strategies that no one cared about (and the numbers were showing it)!At the beginning of this year I completely started over on social media for this podcast and I had a giant aha moment. My instagram followers aren’t looking for a new podca
Apr 15, 2024 • 21:17
#006: How to Host Interviews People Actually Want to Listen To
Do you want to host podcast interviews people ACTUALLY want to listen to? This week I'll walk you through the 4 interview strategies every host should use to have listeners sneaking an AirPod in at work to listen to your podcast.Whether you're thinking about starting a podcast, you have a solo show, interview-style show or you're not really sure what you're doing, this episode is for you. Download your free pre-interview questionnaire here!In this episode: (1:30) What qualities actually
Apr 8, 2024 • 17:30
#005: How to Launch a Podcast by Next Month
Do you know what'll be the hardest episode you ever record? The first. Do you know what'll be the most important episode you record is? Also the first. This week I'm walking you through the exact steps I took to launch my podcast in a month and exactly how you're going to launch a podcast by next month. In this episode:(0:00) How to stop procrastinating and make a solid goal and structured plan to FINALLY launch your podcast! (1:41) Week One: Getting crystal clear on what this podcast
Apr 1, 2024 • 16:08
#004: How to Repurpose Your Podcast (Social Media and Beyond)
What if you never had to think of another content idea again? That sounds like a dream, right?! My friend, that's the magic and power of podcasting.Every episode you publish creates an endless opportunity for content. In this episode I'll walk you through a few of my favorite ways to repurpose podcast episodes both on and off social media. In this episode:(0:49) The crazy simple (and easy) way to reach out to customers and listeners you’ve probably never thought of! (3:09) Why you shoul
Mar 25, 2024 • 15:39
#003: Who Will Listen to Your Podcast
Some podcasters obsess over it.Some podcasters never give it a second thought.This week we’re talking about one of the most vulnerable questions in podcasting - who’s going to listen to your podcast? In this episode: (0:54) How you can build listener trust from your first episode.(1:48) These are the podcast ideas that make great podcast. (3:11) Why podcasting is going to be your secret tool for digital marketing success.(5:10) How you’re going to create a podcast with clear messaging
Mar 18, 2024 • 10:21
#002: How Much Does It Cost to Start a Podcast
Like so many new podcasters, in the beginning I was relying on my most *trusted* mentors – Google and YouTube for all my advice on podcasting. The funny thing is, today the first result when I Google “How much does it cost to start a podcast?” is a Forbes article that says starting a podcast could cost anywhere from $20 to $5,000?! That a huge range, and while it’s fairly accurate, that's probably not the answer you were hoping for. My best advice is to remember it's okay to grow with
Mar 11, 2024 • 24:35
#001: How to Make Money with Your Podcast
Whether you're trying to monetize directly via sponsorships or affiliate programs or indirectly by using your podcast as a part of your digital marketing strategy, every podcaster needs to know how they're going to turn their show into money.If you're in the process of starting a podcast take this as your sign to make podcast monetization a part of your launch strategy. If you already have a podcast I hope this reminds you there's endless ways you can generate revenue with your podcast
Mar 4, 2024 • 19:13