Creator Economy Live

Creator Economy Live

Creator Economy Live

Every other week, the Creator Economy Live podcast brings you lively conversations about everything in the world of influencer marketing and the creator economy. Whether you’re an established creator or a seasoned influencer marketing expert, or on your way to becoming either, this podcast is perfect for you. Subscribe so you don’t miss every episode! Creator Economy Live is presented by the industry’s top voices Brendan Gahan (Mekanism) and Keith Bendes (Linqia) and brought to you by the biggest event for influencer marketers in the US Creator Economy Live!

Episode 53: From Building the Creator Economy to Thriving in It - Jon Youshaei Spills Insider Secrets

Episode 53: From Building the Creator Economy to Thriving in It - Jon Youshaei Spills Insider Secrets

Send us a textLive from Creator Economy Live 2025 in Las Vegas, Keith & Brendan are joined by Jon Youshaei — former Instagram & YouTube insider turned full-time creator. After spending nearly a decade building creator teams at the biggest platforms, Jon took the leap to go solo. In this episode, he reveals why he left his dream job, how he landed interviews with icons like MrBeast, Logan Paul, Marques Brownlee, and Charli D’Amelio, and why he doubled down on high-quality production in a world of

Feb 21, • 45:49

Episode 52 - The Evolution of Content Marketing with Marissa Kraines

Episode 52 - The Evolution of Content Marketing with Marissa Kraines

In this episode of Creator Economy Live, hosts Keith Bendes and Brendan Gahan sit down with marketing executive Marissa Kraines, former VP of Social & Content Marketing at Salesforce. From her start in the music industry to shaping innovative B2B campaigns, Marissa shares insights on creativity, influencer marketing, and the future of the creator economy. Plus, we break down Meta’s latest push to lure creators, Instagram’s algorithm updates, and the launch of Linqia’s Creator Intelligence tool.

Feb 11, • 51:02

Episode 51: Michael Easter - Embracing Discomfort and Mastering the Creator Economy

Episode 51: Michael Easter - Embracing Discomfort and Mastering the Creator Economy

In this episode of Creator Economy Live, Keith Bendes and Brendan Gahan sit down with bestselling author and adventurer Michael Easter. From the secrets behind The Comfort Crisis to navigating the transition from traditional media to thriving as a modern creator, Michael shares how stepping outside your comfort zone can unlock extraordinary performance. Plus, we dive into the latest industry news, from TikTok bans to Meta's shifts, and highlight creators and brands making waves. Don’t miss this

Jan 22, • 54:44

The Future of Influencer Marketing + THE Social Newsletter Guru: Rachel Karten

The Future of Influencer Marketing + THE Social Newsletter Guru: Rachel Karten

In our landmark 50th episode, hosts Keith Bendes and Brendan Gahan are joined by none other than Rachel Karten, the mastermind behind the beloved newsletter Link in Bio, with over 94k subscribers.   We dive into Rachel's journey from brand social media expert to independent creator, discuss her eye-opening survey findings, and uncover her top predictions for 2025. Plus, Keith and Brendan share their own bold forecasts for the year ahead, touching on AI video, creator-driven content, hybrid compe

Jan 15, • 1:05:39

Episode 50 - The Future of Influencer Marketing + THE Social Newsletter Guru: Rachel Karten

Episode 50 - The Future of Influencer Marketing + THE Social Newsletter Guru: Rachel Karten

In our landmark 50th episode, hosts Keith Bendes and Brendan Gahan are joined by none other than Rachel Karten, the mastermind behind the beloved newsletter Link in Bio, with over 94k subscribers.We dive into Rachel's journey from brand social media expert to independent creator, discuss her eye-opening survey findings, and uncover her top predictions for 2025. Plus, Keith and Brendan share their own bold forecasts for the year ahead, touching on AI video, creator-driven content, hybrid compensa

Jan 15, • 1:05:39

The 12 Days of Christmas, Creator Economy Edition: A Year in Review

The 12 Days of Christmas, Creator Economy Edition: A Year in Review

Welcome to Creator Economy Live’s festive holiday edition! In this special episode, we’re celebrating the year by revisiting The 12 Stories in Social—the top moments that shaped the creator economy in 2024. Inspired by "The 12 Days of Christmas," we take a creative spin through the stories that mattered most: The rise of creators on big screens New metrics driving social platform success Social media's influence on politics The women dominating online conversations And much more!Keith and Brend

Dec 23, 2024 • 51:10

Tubefliter Unplugged - Josh Cohen Spills the St(r)eamy Tea

Tubefliter Unplugged - Josh Cohen Spills the St(r)eamy Tea

Keith Bendes and Brendan Gahan are back for Episode 48 of Creator Economy Live! This week, we unpack the ripple effects of the TikTok ban and Kai Cenat’s record-breaking Twitch “Mafiathon.” Plus, Instagram’s Trial Reels, LinkedIn’s boosted posts, and how brands like Away and Puresport are shaking up influencer marketing. Our guest, Josh Cohen, co-founder of Tubefilter and the Streamy Awards, takes us behind the curtain of digital media’s rise, sharing untold stories and his vision for the future

Dec 20, 2024 • 57:52

Creator Economy Insider Information with Kaya Yurieff

Creator Economy Insider Information with Kaya Yurieff

This week, we’re thrilled to have Kaya Yurieff, the Team Lead on the Creator Economy at The Information and one of our favorite industry reporters. Kaya shares her journey from working at CNN with Jake Tapper to becoming a leading voice in the creator economy. We dive into how her team produces unparalleled insights daily, the evolving landscape of the creator space, and her bold predictions for 2025. Before Kaya joins, Keith and Brendan catch up on the latest news, including highlights from the

Dec 4, 2024 • 1:09:40

Lauren Flanigan - The Role of Influencers & Creators in Total Brand Performance

Lauren Flanigan - The Role of Influencers & Creators in Total Brand Performance

In Episode 46 of Creator Economy Live, hosts Keith Bendes and Brendan Gahan dive into the latest updates in influencer marketing and the creator economy with special guest Lauren Flanigan, Head of Global Brands for Refreshments at Mondelez. Lauren brings her insights from working with iconic brands like Oreo, Ritz, and Cadbury, sharing her take on influencer strategies and brand performance. They also discuss Meta’s rumored AI search engine, the rise of retail influencers, and Instagram’s video

Nov 14, 2024 • 1:02:27

Michelle Miller: K18 is the #1 talked about haircare brand among influencers

Michelle Miller: K18 is the #1 talked about haircare brand among influencers

Episode 45 features guest Michelle Miller, CMO of K18 - the haircare brand that has seen a meteoric rise in the last few years, being the #1 most discussed hair care brand amongst influencers. Tune in to hear about Michelle's time at UCSC with co-host Brendan Gahan, her early career in journalism, and her range of roles in luxury beauty brands (including Too Faced and Kosas Cosmetics). Also, hear Keith and Brendan discuss the huge impact long-form content such as podcasts and YouTube videos, may

Nov 7, 2024 • 1:02:25

From Lipstick to Last-Minute Groceries: Esraa Elzin on Influencers, Industry Shifts, and TikTok Ambitions!

From Lipstick to Last-Minute Groceries: Esraa Elzin on Influencers, Industry Shifts, and TikTok Ambitions!

Join Keith, Brendan and guest Esraa Elzin, Influencer Marketing lead at Instacart, to discuss Esraa's PR background having worked at Marina Maher, went in-house role in the beauty world at top brands Estee Lauder Companies and LVMH before landing her role at Instacart. COW/BOW (creator of the week & brand of the week)  Creator of the week (COW) Keith: Rachel Karten from Link in Bio - newsletter about working in social media and creating stand out content - has over 75k subscribers Brendan: Charl

Oct 31, 2024 • 52:49

Influencer Marketing vs. Brendan’s Dating Life – Which One's Really Pulling the Numbers?

Influencer Marketing vs. Brendan’s Dating Life – Which One's Really Pulling the Numbers?

In Brendan and Keith's latest solo episode, they dive into Linqia's highly anticipated, 2025 State of Influencer Marketing Report and it's a treasure trove of data. It's survey based data from 200+ US enterprise marketers, and some of the top insights include a lot of useful stats around influencer budgets, Tiktok's potential ban and its impact on influencers, and using influencer content beyond creators feed.Also, get ready to get personal as Keith & Brendan discuss family holidays, entrepreneu

Oct 17, 2024 • 1:08:28

From Student Athlete to Super Bowl: Victoria Garrick Browne’s Journey to Becoming a Social Media Superstar

From Student Athlete to Super Bowl: Victoria Garrick Browne’s Journey to Becoming a Social Media Superstar

In episode 42 of Creator Economy Live, hosts Keith Bendes and Brendan Gahan sit down with powerhouse influencer and Forbes 30 Under 30 honoree, Victoria Garrick Browne. From battling mental health struggles as a Division 1 athlete to skyrocketing to influencer fame, Victoria opens up about her inspiring journey.  This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines t

Oct 2, 2024 • 57:22

From Finance to Fame: How Humphrey Yang Is Taking Over the Creator Economy

From Finance to Fame: How Humphrey Yang Is Taking Over the Creator Economy

Keith & Brendan talk with finance influencer Humphrey Yang running through his meteoric rise from a financial advisor to a social media powerhouse, the secret behind his multi-platform growth, and what brands get wrong when working with creators. This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to

Sep 19, 2024 • 1:04:27

In our B2B Era: Talking Swifty and LinkedIn Influencers with Danielle Ito, Notion

In our B2B Era: Talking Swifty and LinkedIn Influencers with Danielle Ito, Notion

In this episode of Creator Economy Live, hosts Keith and Brendan chat with Danielle Ito, the influencer marketing lead at Notion, about her diverse experience in creator partnerships across brands like Taco Bell and Madison Reed. They deep dive into influencer marketing on LinkedIn as well as how affiliate marketing is integrating into creator marketing. As always, we cover the latest industry news, including the FTC’s crackdown on fake followers and TikTok’s growing dominance in video marketing

Sep 5, 2024 • 1:06:59

ICYMI: Lia Haberman’s takes on The White House Creator Economy Conference

ICYMI: Lia Haberman’s takes on The White House Creator Economy Conference

In this episode of Creator Economy Live, Keith and Brendan welcome Lia Haberman, a leading voice in the creator economy and founder/author of ICYMI newsletter. Fresh from attending the first ever White House Creator Economy Conference Lia shares her takeaways and gives us a peek into the conversations that took place. Lia also dives into her impressive career from big brand activations, to the academic side of the creator economy.   🐄 Creators of the Week (COW):   Joel Bervell  MatPat

Aug 20, 2024 • 1:07:33

Periods, Politics, and Brendan goes Brat - with Nadya Okamoto

Periods, Politics, and Brendan goes Brat - with Nadya Okamoto

ICYMI, last week Keith and Brendan were joined by Nadya Okamoto, co-Founder of August, to record the second live edition of the podcast, in partnership with Creator Economy NYC.    Nadya is a force to be reckoned with in the creator economy. At just 25 years old, she's is founder of multiple companies, she has run for public office, AND amassed millions of followers across various platforms. Safe to say, this conversation blew us away. As a self-described "geriatric Gen Z," Nadya leverages her s

Aug 8, 2024 • 52:33

Jack Appleby on B2B Creator Tips and Future Social Trends

Jack Appleby on B2B Creator Tips and Future Social Trends

On this week's episode of Creator Economy Live, Keith and Brendan are joined by a household name in social medial marketing, Jack Appleby.  Jack shares his journey from a college basketball player to a leading social media strategist. He offers valuable advice for aspiring B2B creators, discusses the most impactful platform for his work and what the future holds for brands using influencer marketing. Jack also reveals which of his posts garnered the most support and how he started his content cr

Aug 5, 2024 • 1:01:43

From Chaos to Clarity of the Creator Ecosystem with Steph Martin

From Chaos to Clarity of the Creator Ecosystem with Steph Martin

This week, we have another special guest appearance alongside Brendan and Keith: Steph Martin, an influencer marketing veteran with extensive experience in fintech, healthcare, DTC, and consumer goods industries. Steph has led influencer marketing for renowned brands such as Hims & Hers and ThirdLove and is the SF chapter ambassador for Women in Influencer Marketing.  Steph shares her journey from traditional PR to leading influencer programs on the brand side. She discusses the evolution of inf

Jul 11, 2024 • 1:01:55

Cannes we talk about Creator Marketing?

Cannes we talk about Creator Marketing?

From glasses of rosé to insightful sessions, tune in to hear what Keith and Brendan got up to at Cannes Lions International Festival of Creativity. One thing that couldn’t be ignored at the festival was how creators are becoming more and more integral in the advertising landscape.    They highlight the growth of social-first and creator-first brands and the increasing presence of major platforms like Pinterest, Snapchat, and TikTok at industry events. The conversation touches on the challenges

Jun 25, 2024 • 53:09

From Cars and Clothing to Consulting with Nathan Jun Poekert

From Cars and Clothing to Consulting with Nathan Jun Poekert

This week on the Creator Economy Live Podcast, we have another special guest appearance alongside Brendan and Keith, Nathan Jun Poekert, CMO Advisor and Executive Consultant for his company JUN. For those unfamiliar, Nathan has an impressive background, having served as Head of Social Media, Content, and Digital for American Eagle, and as Global Communications Director for BMW.  Nathan shares his journey from agency roles to brand leadership and eventually consulting. He discusses his evolution

Jun 13, 2024 • 1:09:42

A New Kenvue on Intergrated Media with Matt Fantazier

A New Kenvue on Intergrated Media with Matt Fantazier

This week on the Creator Economy Live Podcast, we have an exciting episode featuring Brendan and Keith, with a special guest appearance by Matt Fantazier, who runs Integrated Media at Kenvue. For those unfamiliar, Kenvue is the new consumer business spun off from Johnson & Johnson, and it includes household brands like Neutrogena, Tylenol, and Listerine.  Matt shares his journey through the major transition from J&J to Kenvue, his experiences in integrated media, and the evolving role of creat

May 30, 2024 • 1:09:22

The Unfiltered Beauty of Influence with Katie Welch

The Unfiltered Beauty of Influence with Katie Welch

This week on the Creator Economy Live Podcast, we have a very special guest alongside Brendan and Keith, CMO of Rare Beauty, Katie Welch. She has been named Glossy’s Top Marketeer in 2022 and has been vital in the meteoric rise of Rare Beauty, the beauty products company founded by superstar musician and actress Selena Gomez.  Katie shares her journey from agency to brand side, looking into the comparisons between traditional and creator-founded brands and the challenges facing influencer market

May 15, 2024 • 1:00:33

Crafting the Creator Legacy

Crafting the Creator Legacy

Join us this week on the Creator Economy Live Podcast as Keith and Brendan sit down with Ben Relles, a true titan of digital innovation. From his early days of comedy at YouTube to his groundbreaking innovations in content strategy at Reid Hoffman, Ben's journey is one of unparalleled influence.  We explore the latest in the TikTok saga, from legislative maneuvers to ByteDance's looming deadline. Plus, dive into AirChat, the hot new app blending Twitter and Clubhouse dynamics.  We also get into

May 3, 2024 • 1:06:50

Navigating the Next Wave of Digital Influence 🌊

Navigating the Next Wave of Digital Influence 🌊

Tune in to this week's episode of the Creator Economy Live podcast, where hosts Keith Bendes and Brendan Gahan are joined by Jasmine Enberg, the esteemed creator economy analyst from eMarketer. Gain valuable insights into the evolving landscape as Jasmine shares her journey and perspectives since entering the industry.  Explore the latest industry developments, from the ongoing Instagram Vs YouTube ad revenue discussion to the increasing role of AI within the creator economy. Additionally, disc

Apr 18, 2024 • 1:17:02

Sky-High Social Strategy ✈️

Sky-High Social Strategy ✈️

This week on the Creator Economy Live Podcast, we explore the intersections of creativity, influence, and innovation. Your hosts, Keith Bendes and Brendan Gahan, are joined by the former Head of Social at Rynair, Michael Corcoran, now Managing Partner of Frankly. Dive into the essence of influencer marketing on LinkedIn with Brendan’s groundbreaking venture, Creator Authority, and get the inside scoop on the latest buzz, including the ongoing TikTok saga, MrBeast's Amazon collaboration, and more

Apr 4, 2024 • 1:12:01

Marketing a Ghost Town

Marketing a Ghost Town

Join us in this week’s episode of Creator Economy Live as we uncover the story of Brent Underwood, the visionary breathing new life into Cerro Gordo, a ghost town with a haunting history of silver mining and wild western lore. With a combined following of 5 million, Brent's cinematic storytelling has captured the imagination of millions, leading to a book deal that promises to reveal even more about his quest at the edge of Death Valley. We also break records with the Streamer Awards, dive deep

Mar 19, 2024 • 59:33

Unraveling the Fabric of Influence

Unraveling the Fabric of Influence

In this eye-opening episode of Creator Economy Live, we’re joined by special guest Shayna Macklin, Fractional CMO at Rainbow Shops. Shayna unveils the threads of her success in weaving a vibrant creator practice and a buzzing full-production studio. We're peeling back the layers of MrBeast's TIME cover fame, exploring OpenAI’s groundbreaking Sora, and dissecting Snapchat's fresh campaign stance. Plus, don't miss our candid chat on the shifting sands of influencer marketing as we step into 2024,

Mar 5, 2024 • 1:00:18

The Vitamins to Fuel a Winning Performance

The Vitamins to Fuel a Winning Performance

This episode we’re joined by Lisa Chudnofsky, Chief Brand Officer at The Vitamin Shoppe, to discuss how the retailer leverages creators to elevate the brand, the role employees and personal play in campaigns as well as long-term ambassador relationships. PLUS; we dissect the touchdowns, fumbles, thrills, and spills of the Superbowl...and more importantly the role of creators in the marketing frenzy that surrounds the big game.    🐄 Our Creators Of the Week (COW):  John Allen – aka Mr Ballen – a

Feb 20, 2024 • 1:08:09

When Retail met Social

When Retail met Social

This episode we’re joined by Mary Katherine (MK) Woltz who is Director of Media Connections at Danone (Motherbrand to household names inc. Evian, Oikos, Activia etc), to talk about the rise of retail media. We discuss MK's career journey from influencer marketing to retail media and how the two fields overlap, as well as the rising trend of retail media and social partnerships. Tune in to learn what the retail media boom may mean for brands, retailers and creators alike. 🐄 Our Creators Of the

Feb 7, 2024 • 1:01:13

This Barbie is... Live!

This Barbie is... Live!

This episode was recorded live at Creator Economy Live in Las Vegas. Keith and Brendan took to the stage with Lilly Briger Senior Lead of Creator Partnerships for Barbie & Dolls at Mattel to discuss THE campaign of 2023 and the run-up to ‘B-Day’. Lilly shares her learnings on creator partnerships, awareness vs perception, maximizing budgets as well as the differences in media vs product marketing.   🐄 Our Creators Of the Week (COW):  Sisa Quispe (@sisa_quispe) - An Indigenous woman of the Quech

Jan 30, 2024 • 41:06

Own your Audience

Own your Audience

Get ready for a new year of Creator Economy Live! Our first guest for 2024 is Sean Kim, President and Chief Product Officer at Kajabi. From TikTok to Kajabi, Sean has been at the forefront of creator monetization. Tune in as they discuss the future of the creator middle class, the biggest opportunities for monetization, and how Kajabi is supporting creators. PLUS; the decline of ad revenue, the rise of direct fan monetization and big 2024 predictions. 🐄 Our Creators Of the Week (COW):  MrBeast

Jan 9, 2024 • 50:22

The 12 Stories of Social: 2023 in Review

The 12 Stories of Social: 2023 in Review

In this special holiday installment of Creator Economy Live we honor the 12 days of Christmas with the 12 stories of social: a look back at the top 12 storis that shaped the creator economy. Join Keith and Brendan on this fun, festive journey through what set the creator world ablaze and what fizzled out in 2023. But that's not all – we'll also turn our gaze to 2024 and share our predictions for the trends that will shape the creator economy over the next year.  COY (Creator of the Year)  Emma

Dec 26, 2023 • 57:24

Duo's Story: From Graphic Logo to Social Media Sensation

Duo's Story: From Graphic Logo to Social Media Sensation

In this episode, we’re joined by one of the most influential social media managers of the last decade, the brains behind Duo (aka the Duolingo owl) Zaria Parvez. We discuss Zaria’s journey with Duolingo and how she has propelled a language-learning app to be one of the most lauded brands on social media by leaning into humor, keeping up with trending topics, and leveraging social trends. PLUS; YouTube makes moves to take a larger share of the social commerce market, TikTok unveils OOH ad solutio

Dec 12, 2023 • 51:06

The Business of Creators

The Business of Creators

In this episode, we’re joined by Creator Economy OG Jim Louderback – a pioneer in the world of online video today and former CEO of Vidcon.  We dive into Jim’s background and career to date, the rise and fall of MCNs, the evolution of creator business structures, the proliferation of creator tools and how the industry is maturing. Oh and ICYMI Jim writes the popular weekly newsletter "Inside the Creator Economy" on LinkedIn – a highly recommended follow!  🐄 Our Creators Of the Week (COW):  K

Nov 21, 2023 • 1:11:25

So Many Buzz Words, so Little Time

So Many Buzz Words, so Little Time

In this episode we’re joined by Natalie Marshall... better known as Corporate Natalie, the social media sensation who has amassed over 1million followers for her hilarious content that pokes fun at corporate life and ‘New Normal’ nuances. We discuss Natalies journey from Big 4 consultant to top tier creator, her best brand partnerships, how she curates for different platforms as well as her future aspirations. PLUS; Meta’s celebrity chatbots, X considers removing interaction counts and Instagram

Nov 7, 2023 • 1:01:48

Be the Showrunner of Your Own Universe

Be the Showrunner of Your Own Universe

In this episode we’re joined by Mark Book, Head of Content for North America from Digitas, to discuss how the definition and role of content has evolved in marketing, what makes a great content partnership as well as his career highlights. PLUS; we dive into a whirlwind of new social platform features, the booming TikTok Shop, the battle against social media misinformation, and TikTok's groundbreaking creator scoring system. Our Creators Of the Week (COW): • Haley Kalil (@haleyybaylee) - scie

Nov 1, 2023 • 50:40

Maybe She’s Born with It

Maybe She’s Born with It

Sarah Shaker, Head of Brand Engagement at Maybelline joins us this week to discuss how Maybelline are supporting their community beyond cosmetics with mental health initiative Brave Together. Listen in to learn how big brands can create real impact, why influencers stole the show at New York fashion week and if TV commercials are still a valuable part of the media mix for brands. PLUS; is Gen X being neglected by the creator economy and the Taylor Swift NFL effect.     🐄 Our Creators Of the W

Oct 24, 2023 • 55:21

Putting the Meat in the Social Sandwich

Putting the Meat in the Social Sandwich

In this episode we’re joined by Meredith Almond, Social Media Lead for Jimmy John’s to discuss the evolution of social, her career highlights, as well as dive into the latest creator economy headlines. Tune in to hear how Meredith and her team create stand out social content that truly engages, the Jimmy John journey with Threads as well as the proudest posts of her career. PLUS; YouTubes new generative AI tools, is X moving to a subscription model and TikTok eyes more social networking feature

Oct 10, 2023 • 53:49

TikTok, Meta, and a Game-Changing AI Translator

TikTok, Meta, and a Game-Changing AI Translator

We are mixing things up today.... We’ve had some incredible people on this pod, but we have a ton of news to break down, so we’re going no guest! Social platform updates Brendan and Keith will be deep diving include TikTok making their social algo optional in Europe, TikTok going at it alone with Shop, Meta rolling out a new tool that shows which influencers brands are working with, and potentially one of the biggest revenue opportunities for creators: Meta releasing new multilingual AI translat

Sep 26, 2023 • 40:30

TikTok’s Role in the Creator Economy

TikTok’s Role in the Creator Economy

In this episode we’re joined Adrienne Lahens Global Head of Operations, TikTok Creator Marketing Solutions. We dive into Adriennes multi-faceted career journey, her current role and focus at TikTok as well as how she has seen social evolve over the years. PLUS; we take a look at headlines from Linqia’s State of Influencer Marketing Report.   🐄 Our Creators Of the Week (COW):  Vivian Tu (Your Rich Bff) - Vivian her Wall Street career to teach financial literacy to the masses with bit sized edu

Sep 13, 2023 • 49:10

Create it like Serhant

Create it like Serhant

In this episode, we’re joined by a very special guest Ryan Serhant whose accolades include Celebrity real estate broker, TV personality, entrepreneur, CEO, tech investor, content creator and thought-leader. We dive into the mindset and methods that have shaped Ryan’s journey as an entrepreneur and how he’s turned community into customers. Ryan discusses the importance of leaning into your strengths and creating a personal brand in order to turn content into a business that drives revenue.    T

Sep 5, 2023 • 43:28

Maxine the Corgi!

Maxine the Corgi!

We’re joined by Webby award winner and social media’s fave fluffy creator Maxine the Corgi and Maxine’s owner Bryan Reisberg. Bryan’s a creator and entrepreneur. He founded Little Chonk, a pet brand currently offering dog backpacks with more products to come. We’ll be learning about Bryan’s journey - what its been like going from film maker, to 9-5er, to creator and entrepreneur. As well as... the problem with creator brands, why beast burgers was a mistake, and how Maxine collab’d with Ed Sheer

Aug 29, 2023 • 53:47

Finding the Influencer Marketing Sweet Spot

Finding the Influencer Marketing Sweet Spot

Brian Camen, Senior Director, Media, Content & PR at Ferrara Candy Company joins Keith and Brendan to  discuss igniting brand love through culture and their 3 pronged approach to leveraging the creator economy. PLUS trendspotting - traction or distraction? the state of the US ad market and Twitter vs Threads… the debate continues 🥊 🐄 Our Creators Of the Week (COW):  Alex Cooper @alexandracooper on Twitter (aka X) Oliver Tree @OliverTree on YouTube Jen White @.jenwhite on TikTok   👏 Our Brands

Aug 22, 2023 • 49:10

BONUS EPISODE 10: Big Brands and Influencers

BONUS EPISODE 10: Big Brands and Influencers

We’re celebrating 10 episodes with this bonus pod featuring Tony Colvin, Senior Growth Marketing Manager at Albertsons as we explore where influencer belongs at big brands. We’ll also be touching on this week’s headlines – is TikTok’s new Creative Challenge good for brands? Is it good for creators? And TikTok is planning to launch an online retail store in the U.S. as soon as next month, putting it in direct competition with e-commerce platforms like Amazon, Shein, and Temu. Will this change the

Aug 15, 2023 • 47:52

SAG Strike and New FTC Guidelines

SAG Strike and New FTC Guidelines

What are the implications of the new long-awaited FTC guidelines? And Hollywood is on strike! But what does this mean for the creator economy.  Plus Brendan and Keith are joined by Reza Izad. Reza is Co-Founder and Partner at Underscore Talent, a next-generation management company that he started in 2021 to help talent leverage today’s “attention economy” to build long-lasting and lucrative careers.

Aug 9, 2023 • 46:49

Threads vs Twitter and Taylor vs Elon

Threads vs Twitter and Taylor vs Elon

Washington Post reporter Taylor Lorenz (who is currently trending on Twitter!) joins Brendan and Keith to talk Threads vs Twitter. Are we moving to a world where you have to pay for social?   🐄 Our Creators Of the Week (COW):  Sidemen https://www.youtube.com/@Sidemen  @TheoreticallyMedia    👏 Our Brands Of the Week (BOW)  Amazon with their TikTok interactive livestreaming experience for Prime Day “Duel for Deals”  Shopify and their meeting cal feature that estimates the cost of the meeting bas

Jul 25, 2023 • 41:58

VidCon Takeaways and the Creator Journey with TikTok Creator @timmchiusano

VidCon Takeaways and the Creator Journey with TikTok Creator @timmchiusano

Brendan and Keith chat with TikTok Creator Timm Chiusano. Hear Timm’s creator journey – from nothing to a million followers on TikTok. What makes him so successful? And why he thinks there has never been a better time to be a creator.  🐄 Our Creators Of the Week (COW):  Félix Lengyel aka xQc @xqcow1  @timmchiusano  Baked by Melissa @bakedbymelissa  👏 Our Brands Of the Week (BOW)  McDonald's (@mcdonalds) on TikTok  Barbie (@barbie) on TikTok  World of Warcraft (@warcraft) on TikTok   Sign up to

Jul 11, 2023 • 45:22

BONUS EPISODE: Cannes Lions Special!

BONUS EPISODE: Cannes Lions Special!

We’re giving you an extra special episode to drop all the learnings from Cannes Lions with award-winning marketer Denise Vitola, VP Brand Integration PR, Social and Influencer, Bayer.    🐄 Our Creators Of the Week (COW):  @doctortim.md  @lexfridman  @dreaknowsbest  👏 Our Brands Of the Week (BOW):  https://www.drinkpoppi.com/  https://www.yeti.com/  https://www.elfcosmetics.com/    Sign up to our newsletter ⁠here!⁠ This podcast is brought to you by the biggest event for influencer marketers in

Jul 1, 2023 • 48:10

Logitech, the Messi Deal, and TikTok’s Slow Burn

Logitech, the Messi Deal, and TikTok’s Slow Burn

Our guest this week comes from one of the OG brands in the space, Vincent Borel, General Manager, Logitech for Creators. What makes Logitech such a great partner to creators? Hear about some of the big risks they took in the pandemic – what were the lessons learned? And don’t miss... the Messi deal and what it means for creator/brand deals going forward, and the TikTok slow burn.    Brendan’s report with Adweek https://www.adweek.com/social-marketing/beyond-virality-understanding-tiktoks-new-gro

Jun 27, 2023 • 41:42

AI

AI

This is the explosive moment for creator marketing – if you’ve been sitting on the sidelines how can you act now? How will Snap, Meta and TikTok’s AI innovation intersect with the creator economy and how will advertising play a role? Join Keith, Brendan and this week’s guest Ann Marinovich from AdWeek.  🐄 Our Creators Of the Week (COW):  @youssefuniversity   @yafavv.mandaa  @bornfitness  👏 Our Brands Of the Week (BOW):  @airbnb @adobesocial Sign up to our newsletter here! This podcast is brou

Jun 13, 2023 • 34:04

Taco Bell, TikTok Ban, and Twitter’s New CEO

Taco Bell, TikTok Ban, and Twitter’s New CEO

Taco Bell’s Head of Social Nicole Weltman joins Keith and Brendan to talk resident creators, is the social listening war room @TacoBell an urban myth? And how does social listening impact product development? Also in this episode: an update on the Montana TikTok ban, what do Brendan and Keith think of the new Twitter CEO? And does any social media content belong behind a paywall?    🐄 Our Creators Of the Week (COW):  @LinusTechTips  @lalakent  @lex.loves_    👏 Our Brands Of the Week (BOW)  Elf

May 29, 2023 • 50:12

Snapchat Deep Dive

Snapchat Deep Dive

Brendan and Keith explore whether Snap is better positioned than other platforms to allow creators to monetize without brand partnerships. And we are joined by our very first guest Snap Star and Instagram creator Gigi Robinson.  This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable

May 26, 2023 • 45:55

Twitter and TikTok

Twitter and TikTok

In our very first episode, Brendan and Keith talk deinfluencing, the potential TikTok ban, and how they think Elon is fairing at Twitter.  And why’s Brendan on Dr. Phil?!  This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to

May 26, 2023 • 47:50

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