In the Pit with Cody Schneider | Marketing | Growth | Startups

In the Pit with Cody Schneider | Marketing | Growth | Startups

Cody Schneider

In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.

how to hack marketing costs with viral short-form content

how to hack marketing costs with viral short-form content

In this episode, Alex Heiden, co-founder of Get Payd, dives deep into the powerful world of marketing arbitrage and how brands can leverage short-form content to generate millions of views at a fraction of traditional advertising costs. With the rise of platforms like TikTok and Instagram Reels, Alex explains how brands can exploit the current "TikTokification" of content to build top-of-funnel awareness for B2B, prosumer, and consumer products alike.He shares detailed strategies on running perf

Feb 24, • 45:08

Milliseconds Makes Millions: Slow Page Speed is Burning Your Ad Budget

Milliseconds Makes Millions: Slow Page Speed is Burning Your Ad Budget

In this episode, I chat with Lukas from The Nice Agency, a Shopify site speed optimization expert. They discuss why page speed optimization is one of the most overlooked yet impactful factors in improving return on ad spend (ROAS) and conversion rates for e-commerce businesses. Lukas shares insights from his agency’s experience, debunks common myths about automated page speed tools, and reveals the best technology stack for high-performance Shopify stores.Key Topics Covered:Why page speed optimi

Feb 20, • 30:50

This Simple Ecom Funnel Increases AOV and ROAS by 3x

This Simple Ecom Funnel Increases AOV and ROAS by 3x

Automated SEO and CRO for ecommerce -  https://www.landingcat.com/ Build 10,000+  pages in days not months. Keyword research, page creation, and continuous conversion rate optimization. Go click the link man you'll be stoked you did.Learn more at - https://www.landingcat.com/ In this episode, we dive deep into funnel optimization with Sanjay, Head of Growth at Replo, a powerful landing page builder for e-commerce brands. Sanjay shares the most effective funnel structures, tactics, and landing pa

Feb 13, • 39:59

ai-powered prototypes: going from idea to mvp in under an hour

ai-powered prototypes: going from idea to mvp in under an hour

Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribeBrought to you by...Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/Today, we're diving into the process of turning a product idea into reality using AI tools. My guest Jay, founder of Casper Studios, walks us through the workflow from initial concept to creating a product requirements document (PRD) and then generating a visual prototype. We discuss how AI i

Feb 3, • 1:05:57

Visual storytelling enhances brand trust in healthcare marketing strategies.

Visual storytelling enhances brand trust in healthcare marketing strategies.

Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribeBrought to you by...Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/In this podcast episode, I discussed the importance of effective landing pages for businesses, especially in the health sector. Many companies, including those in healthcare, often fail to connect their messaging with the needs of their audience. For example, a company promoting an AI clinic

Jan 27, • 1:03:05

Enterprise Sales Hack: How to Host $1,500 Dinners for $1M ARR

Enterprise Sales Hack: How to Host $1,500 Dinners for $1M ARR

Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribeBrought to you by...Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/In this podcast episode, I discussed the challenges early-stage founders face in enterprise sales and how traditional marketing strategies often fall short. My guest, Colin, shared a unique solution: hosting intimate dinners with target customers to build relationships and generate l

Jan 21, • 50:39

AI agents will replace marketing roles faster than expected

AI agents will replace marketing roles faster than expected

Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribeBrought to you by...Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/This episode I host my friend Grant, the founder of an AI automation agency that specializes in building marketing workflows for companies. We explore the concept of AI agents and how automation workflows serve as a bridge to developing these agents. Grant shares his insights on the definitio

Dec 23, 2024 • 53:26

ai automation agency: making $200,000 a month from building automated marketing workflows

ai automation agency: making $200,000 a month from building automated marketing workflows

In this episode, I chat with Michael Greenberg about AI automation in marketing services. We discuss building AI automation agencies, opportunities in productized services, and specific AI-powered marketing workflows. Michael shares insights on content creation strategies, including social media posts, podcasts, and virtual influencers.We also explore the technical aspects of implementing AI systems and the business considerations for entrepreneurs in this space. Michael provides perspectives on

Dec 3, 2024 • 49:53

youtube scripting crash course - how to get 100,000+ views in videos for your business

youtube scripting crash course - how to get 100,000+ views in videos for your business

In this episode, I chat with Bryan Ng, a script-writing pro who’s helped companies amass hundreds of thousands of views on YouTube. We cover everything from crafting thumbnails and titles to nailing the first 30 seconds of a video. Bryan shares insights on the power of long-form content, YouTube’s potential as a brand-building tool, and using it as a distribution channel.We dive into actionable strategies like writing compelling scripts, delivering on your thumbnail’s promise, and identifying wi

Nov 26, 2024 • 1:00:47

from zero to $20k mrr in 4 months: how 3 organic social posts built a viral app

from zero to $20k mrr in 4 months: how 3 organic social posts built a viral app

In this episode, we chat with Desmond, co-founder of Rise App, who scaled his app to $20,000 in monthly recurring revenue in just four months through organic social media marketing. He shares insights on using short-form video content to drive user engagement, emphasizing the importance of relatable narratives that position the app as a solution to users' problems. Desmond explains how a single viral post can significantly enhance an account's visibility and distribution potential on platforms l

Nov 11, 2024 • 46:48

the truth about ai content: what's working and what's not

the truth about ai content: what's working and what's not

In this episode, Jacky Chou, SEO entrepreneur and founder of Indexsy, shares insights on various digital marketing strategies. Jacky particularly focuses on the power of Reddit for content distribution and link building. He discusses how companies can leverage Reddit to gain visibility, attract journalist attention, and generate backlinks. He also touches on the concept of "parasite SEO," where marketers piggyback on high-authority websites to rank for competitive keywords. Our conversa

Nov 5, 2024 • 54:33

tiktok shop crash course: the formula for $1,000,000 in sales in less than 90 days

tiktok shop crash course: the formula for $1,000,000 in sales in less than 90 days

In this episode, Mike Rama, founder of Brand Meets Creators, shares his insights on the rapidly growing TikTok Shop ecosystem. He discusses how brands are leveraging TikTok Shop to generate millions in revenue, with some going from zero to $1 million per month in just 8 weeks. Mike explains the importance of product selection, pricing strategy, and the need for a large network of affiliates (ideally 1,000+) to succeed on the platform. He highlights the unique aspects of TikTok Shop, including it

Oct 14, 2024 • 39:31

sliding into 861,000 DMs to convert twitter connections into cash

sliding into 861,000 DMs to convert twitter connections into cash

In this episode, Jaen Carrodine, co-founder of Drippi AI, shares his insights on the world of cold DMs and how his company has become a leading tool for automating outreach on Twitter. Drippi AI has sent over 800,000 DMs for its users, achieving impressive reply rates and generating significant revenue for clients, including a PR firm that booked over $128,000 in its first month using the service. Jaen emphasizes the importance of understanding customer needs, effective messaging strate

Oct 8, 2024 • 46:28

this founder got to $7M ARR in under 2 years: here’s why Vanta is compliance theatre not real cybersecurity

this founder got to $7M ARR in under 2 years: here’s why Vanta is compliance theatre not real cybersecurity

In this episode, Bryan Onel, co-founder of Oneleet, discusses his journey from hacker to cybersecurity entrepreneur. Bryan shares insights on bootstrapping strategies within a venture-backed model, the importance of community-driven growth, and how to differentiate from competitors by being authentic and customer-focused. Bryan also discusses tactical approaches to leveraging testimonials, participating in relevant conversations, and calling out industry inadequacies to drive growth and establis

Sep 30, 2024 • 41:34

closing $100,000 ARR saas deals with just linkedin shorts and a podcast

closing $100,000 ARR saas deals with just linkedin shorts and a podcast

In this episode, I chat with Zach Wright from Reveal.ai, a B2B company specializing in market research and social listening. Zach shares insights on how he's leveraging short-form LinkedIn content to generate demand, achieving over 200,000 impressions in just 28 days with only 1,000 followers. We also discuss the power of podcasting as a content pillar, the importance of finding "content market fit," and strategies for turning product demonstrations into engaging social media content that resona

Sep 23, 2024 • 37:30

cold email crash course: sending 1.5M emails per month

cold email crash course: sending 1.5M emails per month

In this episode, we chat with Nick Abraham, a cold email expert and the founder of LeapWord. Nick shared his insights on running a successful agency in the B2B lead gen space, sending over 1.5 million emails per month across his clients. We also discussed the importance of having a solid offer, the technical aspects of setting up cold email campaigns, and strategies for improving deliverability and response rates. Brought to you by...Swell AI: Content Repurposing Powered by AI - https://www.swel

Sep 16, 2024 • 34:55

best tactic I've ever seen for B2B demand generation is a podcast

best tactic I've ever seen for B2B demand generation is a podcast

In this episode we chat with Jon Chee from Excedr and went deep on how he's succeeding in the competitive biotech space. John shared how their podcast blew up to 40,000 monthly downloads in less than a year, transforming their business with inbound leads and partnership opportunities from billion-dollar companies.Brought to you by...Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/Landin

Sep 10, 2024 • 46:50

LinkedIn ads masterclass - he spends $1,000,000+ a month on LinkedIn and shares all

LinkedIn ads masterclass - he spends $1,000,000+ a month on LinkedIn and shares all

In the Pit Podcast with Cody SchneiderBrought to you by...Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/SummaryIn this episode, Will Martin from Founder Video discusses LinkedIn advertising strategies and the evolving landscape of B2B marketing. The conversation covers the effectiveness of thought lead

Sep 4, 2024 • 33:41

winners all had this in common... early employee at Andrew Wilkinson's venture studio Tiny shares all

winners all had this in common... early employee at Andrew Wilkinson's venture studio Tiny shares all

In the Pit Podcast with Cody SchneiderBrought to you by...Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/Drafthorse AI: Programmatic SEO powered by AI - https://www.drafthorseai.com/Landing Cat: AI Powered Programmatic SEO for eCommerce - https://www.drafthorseai.com/---SummaryIn this episode, Will Nelson discusses his experiences as an entrepreneur-in-residence at Tiny and his current venture, 64 Stories, which helps founders create social content. The conversation covers

Aug 26, 2024 • 43:32

Interview Your Customers to Find Relatable Language for Ads | Putting B2B Influencers On Your Payroll

Interview Your Customers to Find Relatable Language for Ads | Putting B2B Influencers On Your Payroll

Brought to you by...Swell AI - https://www.swellai.com/Content marketing powered by AI. Turn audio or video into clips, blog posts newsletters and more. Build digital gravity and create more organic inbound. Sign up for free.- AND -Podcast Guest Launch - https://www.podcastguestlaunch.com/Get guest appearances on podcasts. Done for you podcast research, reach out, and scheduling. Learn more at the link. ---SummaryIn this episode, we dive into how today's digital marketing is all about creative-l

Aug 26, 2024 • 39:53

Laying growth tactics is actually how you grow companies | Getting to the tipping point where organic growth happens | Personal branding is the new way to get top talent

Laying growth tactics is actually how you grow companies | Getting to the tipping point where organic growth happens | Personal branding is the new way to get top talent

Brought to you by...Swell AI - https://www.swellai.com/Content marketing powered by AI. Turn audio or video into clips, blog posts newsletters and more. Build digital gravity and create more organic inbound. Sign up for free.- AND -Podcast Guest Launch - https://www.podcastguestlaunch.com/Get guest appearances on podcasts. Done for you podcast research, reach out, and scheduling. Learn more at the link. Summary Today I'm joined by my friend Koby Conrad - https://x.com/kobyjconradWe talk the impo

May 23, 2024 • 44:27

Zero to $20,000 MRR in 4 months with Only Influencer Marketing

Zero to $20,000 MRR in 4 months with Only Influencer Marketing

My friend Yuval is here this week - https://twitter.com/yuvalsteuer He grew his new company KAPS from zero to $20,000 MRR in just four months. Their only marketing strategy is influencer marketing. We talk his whole process and also talk the basics of hiring offshore talent.Cody's Linkshttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/Brought to you by...Swell AIContent marketing powered by AI. Turn audio or video into clips, blog posts, newsletters and more. Make you

May 2, 2024 • 48:33

Site Speed Optimization Crash Course: How 1 second faster page load time increases conversion rate by 2x

Site Speed Optimization Crash Course: How 1 second faster page load time increases conversion rate by 2x

This episode my homie Lucas is here who's a page speed optimization expert. We dive into how page speed optimization impacts activation, signups, and conversion rates, especially in the e-commerce space and self service saas space. This is a crash course in page speed optimization and exposes the the scams and shady practices in the industry and what to look for as a business owner.We talk about the importance of realistic expectations when it comes to site speed, the sneaky tactics some agencie

Apr 23, 2024 • 40:36

farcaster explained | building a company in decentralized social | content diversification to CYA | cody commits to direct mailing people to buy a house

farcaster explained | building a company in decentralized social | content diversification to CYA | cody commits to direct mailing people to buy a house

Alright, so in this episode I chatted with Graham McBain, who's deep into the world of Farcaster and decentralized social media. We talked about how Farcaster is trying to make decentralized social happen... again. lolBig diff is it is actually getting traction. The Dune graphs for this thing are insane tbh. Graham is building a company in this space and knows his stuff. He's convinced me (well, sort of) honestly.  We also talk stories from his real estate days, like sending out thousands of pos

Mar 26, 2024 • 34:19

employee 8 at cameo | everything they learned about growth | how Cameo stayed cool | how to build viral loops with influencers

employee 8 at cameo | everything they learned about growth | how Cameo stayed cool | how to build viral loops with influencers

Cameo, the tech company that prioritized creators and celebrities, had a successful influencer marketing strategy. They understood the importance of building relationships with influencers and dedicated a significant portion of their team to talent outreach and support. They also leveraged user-generated content, such as reaction videos, to promote their platform and attract more users. This approach proved effective in the B2C space, and now there is a growing trend of B2B influencer marketing.

Feb 8, 2024 • 48:40

The Power of Raw and Unedited Content | Leveraging Authenticity and Value | The Shift in Content Consumption

The Power of Raw and Unedited Content | Leveraging Authenticity and Value | The Shift in Content Consumption

So, in this podcast episode, my co-host and I were discussing the power of creating raw and unedited content in today's digital landscape. We talked about how people are craving authenticity and are tired of the overly polished and edited versions of reality. We also touched on the idea of leveraging AI tools to automate content creation and distribution, such as using AI to create clips and repurpose existing content for different platforms. We discussed the importance of personal branding and

Jan 26, 2024 • 53:55

wtf is a Chief Automation Officer | hiring zapier airtable AI experts to automate operations | content production automation tactics

wtf is a Chief Automation Officer | hiring zapier airtable AI experts to automate operations | content production automation tactics

Talk with my boy Grant about content marketing and automation. We discussed the power of AI in streamlining content workflows and how it can revolutionize various industries. One key takeaway is the ability to automate tasks like content creation, lead validation, and even sales outreach. By leveraging AI tools and platforms like Airtable, Zapier, and ChatGPT, businesses can save time, increase efficiency, and deliver high-quality content to their audience. It's an exciting time to be in the aut

Jan 23, 2024 • 52:54

Scheduling 1,000+ Meetings with Investors Using a Script That Finds Calendar Links | The Future of Content Creation: AI-Powered Short Videos | Navigating the Underground Communities to Find Young Top Talent and Hire Them

Scheduling 1,000+ Meetings with Investors Using a Script That Finds Calendar Links | The Future of Content Creation: AI-Powered Short Videos | Navigating the Underground Communities to Find Young Top Talent and Hire Them

Just had a conversation with this dude named Michael. He's young but already building some crazy. Like, he created this tool that finds calendar links and schedules meetings automatically. Scheduled like a 1,000+ calls in a day by guessing their calendar usernames. Degenerate. He's also building this AI that can have conversations with people and it sounds freakishly human. Slightly terrified.Best part, there's this whole community of young, self-taught builders like him who are just crushing it

Jan 8, 2024 • 41:14

How AI content creation changing content marketing | Leverage media for negotiation and partnerships | Hyper-targeted cold email strategies

How AI content creation changing content marketing | Leverage media for negotiation and partnerships | Hyper-targeted cold email strategies

Yo what's good. So, in this episode I'm chatting with my buddy Koby about all things cold email and content marketing. We start off by talking about our own experiences with cold email and how we're using it to reach our target audience. Koby's going all out, sending like a gazillion emails a month, while I'm just trying to land a hundred thousand inboxes. We also dive into the power of AI in content creation and how it's revolutionizing the game. We discuss using AI to write blog posts, create

Dec 1, 2023 • 27:57

From World of Warcraft Private Servers to $100,000 a Month: Building a Generative AI Startup in the Print-on-Demand Niche

From World of Warcraft Private Servers to $100,000 a Month: Building a Generative AI Startup in the Print-on-Demand Niche

This episode you're going to hear from my friend Curtis about the print-on-demand space. We were talking about this software called MyDesigns that he's been building.He's gotten to $100,000 a month in revenue and had an offer to sell before launch. Curtis is also going to give you a masterclass in building print-on-demand businesses. If you're trying to build a passive income engine so you can get post economic this is a perfect place to start.  Brought to you by Swell AI.Swell AI helps marketer

Nov 27, 2023 • 38:20

getting 25,000+ calls from google maps and having ai get you deals on autopilot from upwork

getting 25,000+ calls from google maps and having ai get you deals on autopilot from upwork

This episode my friend Brian shares how he created thousands of Google Maps listings that resulted in 25,000+ inbound calls per month. He also talks about how he's using AI to automate quoting for Upwork jobs and how to use this same strategy for repetive tasks your team's are doing.Listen down. Business up.SponsorSwell AIContent repurposing powered by AI. Sign up for free - https://www.swellai.com/Host Links:https://inthepitpodcast.com/https://twitter.com/codyschneiderxxhttps://www.linkedin.com

Nov 21, 2023 • 53:59

Out-of-Home Marketing 101 (Think Billboards) and Gaming YouTube Shorts LESGOOO

Out-of-Home Marketing 101 (Think Billboards) and Gaming YouTube Shorts LESGOOO

Sponsored by Swell AI. Content repurposing engine powered by AI. Sign up for free - https://www.swellai.com/My friend Tim's on today. He's building a niche podcast in the Out of out-of-home marketing space and it has gotten him so much business leverage in that 12 months that he's kind of shook.  Invitations to speak at conventions.Advising multiple boards.Knowing every CEO in the industry. Some of the byproducts of him building this "niche" media company. Learn how he's using a podcast and AI t

Nov 14, 2023 • 55:18

Repeat Founders Are Built Different: Making Multiple Million Dollar Companies in Both SaaS and Agencyland

Repeat Founders Are Built Different: Making Multiple Million Dollar Companies in Both SaaS and Agencyland

This episode my homie Damien drops knowledge about all the different businesses he's built. Video CMS for universities, agencies, messaging APIs, along with a bunch of other randoms. It's gold. He's bootstrapped and taken VC blood money. You'll get takes on how VC creates mental freedom to focus on rush to scale while bootstrapping gives you personal freedom but requires so much discipline. He's now building SaaS developer tools and goes deep into what Cloudflare is doing and the countless busin

Oct 26, 2023 • 53:58

Getting 1,500,000 Impressions and 100 App Signups Per Day for Only $1.00 On Twitter

Getting 1,500,000 Impressions and 100 App Signups Per Day for Only $1.00 On Twitter

This episode of the In the Pit podcast we're joined by Yoann Pavy, the CMO at Nude. Yoann shares his insights on his side project called Z-end, an app that is going viral. He reveals the incredible strategy behind getting one-cent signups for the app. Tune in to hear Yon's story and learn from his experiences at billion-dollar companies like Depop and Deliveroo.Sponsors:The episode is brought to you by Swell AI. Swell helps you repurpose your audio and video content. Write blog posts, create cli

Oct 17, 2023 • 1:09:21

Adding 140,000 LinkedIn Followers in 9 Months: A Step-by-Step Guide to Get 2,000,000+ Impressions per Month for Free

Adding 140,000 LinkedIn Followers in 9 Months: A Step-by-Step Guide to Get 2,000,000+ Impressions per Month for Free

"The beauty of LinkedIn is that you don't even need a ton of followers to go viral.""Don't reinvent the wheel. Just remix your content and find what works.""Formatting is key on LinkedIn. Quick, choppy sentences with white space and bullets."This episode we're joined by Andy Mewborn who shares his step-by-step guide for how to grow LinkedIn accounts. This isn't one of those worthless "publish content consistently" calls. This is that tactical here's how I do it content. We're talking content typ

Oct 12, 2023 • 58:06

Driving 10,000+ Free Clicks Per Day from Facebook Pages

Driving 10,000+ Free Clicks Per Day from Facebook Pages

This In The Pit Podcast, host Cody Schneider is joined by community-building expert Thomas Nelson. They discuss Thomas's successful tactics for driving thousands of clicks for free per month from Facebook pages that he owns. With his expertise in community building across platforms, including Facebook, Instagram, and Reddit, Thomas shares valuable insights on how to build and engage large followings. Tune in to learn how Thomas has built a Facebook page with 1.6 million followers and discover hi

Oct 5, 2023 • 33:01

How to find, hire and upskill marketers for your b2b company's growth team

How to find, hire and upskill marketers for your b2b company's growth team

On this episode of the podcast we're joined by Jeff Reynolds. Jeff is a Y-combinator alum, founder and angel investor, and president of Reynolds & Myers, a B2B marketing agency. Jeff shares strategies for b2b founders to use to find, hire and upskill marketing personnel. He talks about the power laws in effect within marketing and how marketing leaders can focus teams to make impact.This podcast is sponsored by the Acclaim Podcast Agency. Acclaim helps companies start, produce and growth podcast

Feb 10, 2023 • 43:23

Scaling from Zero to $1M+ ARR in under 18 Months with only B2B influencer marketing with Cody McGuffie from Everbee

Scaling from Zero to $1M+ ARR in under 18 Months with only B2B influencer marketing with Cody McGuffie from Everbee

Today on the Acclaim B2B Marketing Podcast we're interviewing Cody McGuffey, the CEO and founder of Everbee. Everbee is a tool for Etsy sellers to do product research to help their business for growth. Cody shares how he built and scaled the business from zero to $1M+ ARR in under 18 months, entirely bootstrapped.He shares how he's built his company exclusively with b2b influencer marketing, how he structures these relationships, and how he hires and structures remote teams for success.This podc

Feb 1, 2023 • 43:19

Switch to the Fountain App