UNBOXED
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I’m Jordan Schwarzenberger, Forbes 30 Under 30 entrepreneur and manager of Europe’s biggest creators, The Sidemen. In this show I'm on a journey to learn from entrepreneurs killing it in the modern world. Why? So I can become the best entrepreneur I can be. And I’m sharing everything I learn with you, in real time. I’m super passionate about levelling up, both for myself, and for the next generation of entrepreneurs, to build THE blueprint for true success in 2023 and beyond. So let's get into it, together. An Arcade Media and Listen Production You can find more UNBOXED content...
67: How Sidemen Sold 100,000 Cereal Boxes in 14 Days
Hey, I'm Jordan, and I’m the manager of the Sidemen. Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth. In this episode, I'll be unboxing the Sidemen’s cereal brand BEST, and how (I think) it’s been able to succeed at scale early on. Got questions? Want to share your thoughts? Please d
Mar 28, 2024 • 14:38
66: TikTok ban: how to prepare
Hey, I'm Jordan, and I’m the manager of the Sidemen. Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth. In this episode, I'll be unboxing the story behind why TikTok may be banned and cover what that ban will mean for you as a creator. Timestamps: 0:00 - Why is TikTok going? 3:50 - Why
Mar 20, 2024 • 11:35
65: Amelia (Chicken Shop Date) Was The Real Oscar Winner...
Hey, I'm Jordan, and I’m the manager of the Sidemen. Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth. In this episode, we'll cover the following: How Amelia Dimoldenberg is taking over the world Lessons learned from Luke Littler Why TikTok might be banned in the US 1:06 - Amelia ta
Mar 13, 2024 • 12:20
64: Raye’s Middle Finger To The Music Industry
Hey, I'm Jordan, and I’m the manager of the Sidemen. Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth. In this episode, we'll cover the following: 1. Raye proves independence in music, showing labels aren't necessary. 2. Eddie Abbew emphasizes consistency as key to success. 3. The Sid
Mar 6, 2024 • 15:28
63: Kai Cenat SAVED his LIFE?!?
Hey, I'm Jordan, and I’m the manager of the Sidemen. Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth. In this episode, we'll cover the following: 1. How Kai Cenat proves the audience is more powerful than cash 2. How Shane Gillis is changing cancel culture 3. How you can build an aud
Feb 28, 2024 • 15:39
62: SNEAKO IS EXILED! Sidemen’s Netflix #1 & Zuck’s awkward brand…
Hello, I'm Jordan Schwarzenberg, manager of the Sidemen and Co-Founder of Arcade Media. Welcome to Unboxed. In this series, I'll do my best to act as your manager, aiming to help you navigate your career and online journey. In this episode, we'll cover: 1. Why Sneako has been outcast by the streaming community 2. What it means for the Sidemen to reach number one on Netflix 3. How Mark Zuckerberg demonstrates that you can't buy a personal brand Time Stamps: 0:00 - Intro 0:55 - Sneako Exiled f
Feb 21, 2024 • 18:32
61: Was Usher Scammed?!?
This season, we're shaking things up. Our format is changing, and we’re looking to become your go to resource for everything you need as an aspiring personality brand. We're diving into topical stories, to unbox the biggest moments in the world of talent, all from my POV as a professional manager. My aim is to share my expertise openly with you guys, and help as many people as I can to build careers with longevity. Time Stamps: 0:00 - Unboxed is back 0:30 - Usher at the Super Bowl 4:10 - Kai
Feb 14, 2024 • 17:20
60: Meet GK Barry's Momager (Hannah Holland)
This week on Unboxed, we are joined by the incredible Hannah Holland, founder of HLD Talent and manager of stars like Tennessee, GKBarry and many others. Don't miss this inside look at Hannah's innovative approach in the entertainment industry. In this episode, Hannah reveals: - What women creators should be doing to thrive in the industry - Why women often get paid more than men in the industry - The importance of management - What it's like working with GKBarry Time stamps: 0:00 - Intro 0:
Jan 31, 2024 • 33:18
59: Navigate the Film Industry with Ben Doyle (Rvbberduck): KSI Documentary at 21, NOTWOWAYS, and Launching a Production Company
This week on Unboxed, we welcome the exceptionally talented Ben Doyle, known as RVBBERDUCK. He's not only a creative film director but also the co-founder of AfterParty Studios. Remarkably, he made a feature film about KSI at the age of 21. In this episode, Ben reveals: - How he got courage to make a feature film for KSI at 21 - How he makes campaigns for the likes of Sky and NOTWOWAYS - How he founded AfterParty Studios with Callux - His atypical film education Time stamps: 0:00 - Intro 0:49
Jan 24, 2024 • 1:00:02
58: Deepfakes Are Coming... MUST Know Info!
This week on Unboxed, we are joined by Henry Ajder, an expert deepfake and Gen AI advisor for some of the biggest companies in the world. In this episode, Henry reveals: Why deepfake technology is more dangerous than you think How to prepare for the future of AI Methods you can implement now to protect your future job from AI The tools you should be keeping an eye on Time stamps: 0:00 - Intro 0:55 - Goodbye interns. Hello AI 4:15 - Education vs AI models 7:00 - Are we forgetting to think? 1
Jan 17, 2024 • 48:59
57: Meet Diary Of A CEO’s Secret Weapon
This week on Unboxed, we are joined by Grace Andrews, the Marketing Director for Steven Bartlett's personal brand and podcast, Diary of a CEO. In this episode, Grace reveals: Why 50% of the DOAC's guests cry The tools the DOAC team uses to stand out The secret to creating good content The most common mistakes marketers make on social media The importance of social proofing yourself Time stamps: 0:00 - Intro 1:00 - How Grace Started at DOAC? 2:30 - Story of DOAC 3:55 - Biggest Mistakes? 9:55 -
Jan 10, 2024 • 57:59
56: Sidemen's Accountant Explains: Buying vs Renting, University Still Worth It? & Why You Should Consider a Labour Job in 2024
This week on Unboxed, we are joined by Sam Uwins (Your favourite Creator's accountant) for part 2 of our 3-part series. In this episode you'll learn: - Whether you should rent or buy? - Where is best to be a digital nomad? - Is the cost of university still worth it? - The best paying skills of the coming decade This insightful series is brought to you by Starbox Accountants, your ally in navigating the financial landscape. Discover more at Starbox Accountancy Time Stamps: 0:00 - Trailer 0:
Dec 20, 2023 • 27:26
55: Nutrition Expert: “These Brands Don’t Care About Your Health”- Kimberley Wilson
This week on Unboxed, we are joined by Kimberley Wilson the clinical psychologist, nutritionist and author of 'How the Food We Eat is Fuelling Our Mental Health Crisis'. In this episode you'll learn: - How you can increase your IQ by 15 points - The effects of coffee intake - How to get past brain fog - The diet you need to be the most productive you can be Time Stamps: 0:00 - Trailer Introduction 0:46 - Impact of Food on Health and Brain: How Nutrition Slows Brain Ageing 3:06 - Key Nutritio
Dec 13, 2023 • 1:00:23
54: I asked Max Fosh 32 silly questions (in his kitchen)
This week, we take Unboxed to Max Fosh's kitchen! We hope you enjoy this follow-up interview. Thank you, Max, for letting us use your house, and a big thank you to the rest of the team for making this happen. Find Max: IG Twitter Follow me on: IG Twitter LinkedIn TikTok Sign up for my newsletter for a weekly dose of inspiration every Friday — here Brought to you by Arcade Media, in collaboration with Listen.
Dec 6, 2023 • 9:41
53: The Creator Accountant: the ultimate guide to managing money in 2024
This week on Unboxed, we are joined by Sam Uwins (Your favorite creator's accountant) for part 2 of our 3-part series. In this episode you'll learn: - How to manage your money as a business - Why working a 4-day week might be financially smarter - About hidden tax traps - What you need to do to get ready for the new tax year This insightful series is brought to you by Starbox Accountants, your ally in navigating the financial landscape. Discover more at Starbox Accountancy Don't miss this i
Nov 29, 2023 • 20:44
52: Hayden Hillier-Smith's Guide on How to Make Millions Editing for Logan Paul & Mr Beast
Hayden Hillier-Smith is the former editor to Logan Paul and Mr Beast. In this episode Hayden gives us the full master class on how to become a millionaire YouTube editor. He reveals: - How to become the top 1% of editors - How much money a YouTube editor can make - How important film school is - What's it like working for Logan Paul and Mr Beast - How to deal with difficult managers/clients I really hope you got as much form this conversation as I did! Time Stamps: 0:00- Trailer 0:41 - I
Nov 22, 2023 • 1:05:15
51: Luxury Giants, Central Cee, and the Future of Fashion with Cora Delaney
This week on Unboxed, as we dive into the world of youth culture with Cora Deleany, founder of EYC Ltd. Cora, a visionary in brand consultancy, launched her agency in 2019. Her company EYC Ltd is known for its diverse clientele, including luxury giants like Gucci, Louis Vuitton, and Fendi, alongside influential musicians and content creators such as Aitch and Lola Clark. In this episode we explore the strategies behind her success in creative consultancy, event planning, and connecting next-gen
Nov 15, 2023 • 30:02
50: SIDEMEN ACCOUNTANT: Inside The Business of The Sidemen (Part 1)
This week on Unboxed, join Sam for the first instalment of a thrilling three-part series exploring the origins of arcade gaming and its profound influence on the creator economy. Dive into the monetization strategies of top content groups like the Sidemen, and gain practical tips for financial success as a creator. Sam sheds light on talent management, offering guidance for assembling a team that supports lasting achievement. This insightful series is brought to you by Starbox Accountants, yo
Nov 8, 2023 • 36:17
49: Secrets of the Self Made Teenager Callum Carver: Project Kaizen, Importance of Skill Stacking & SMIP
This week on Unboxed we have thet 20-year-old entrepreneur Callum Carver, the founder of Project Kaizen and one of the discoverers of Social Media Influencer Pooling (SMIP). In this episode Callum shares his journey of learning from past failures to generating £100,000 in revenue in just six weeks. Callum's Instagram: @itscallumcarver 0:40 - Who is Callum 3:40 - Freelancing 5:30 - Discovering SMIP 10:10 - Psychology of managing £100,00+ at 19 ‘ 12:43 - Why you need to skill stack to make mon
Nov 1, 2023 • 34:47
48: The Crazy Come Up of Fred Talks Fighting - His secret to interviewing KSI, Logan Paul & Andrew Schwarz at 19.
This week on Unboxed, we're excited to host 19-year-old Fred Talks Fighting, the viral sensation who's secured some of this year's biggest boxing and celebrity interviews, including KSI, Logan Paul, Andrew Schwarz, and more. In this episode, we delve into the world of YouTuber boxing and talk about the power have for achieving success. Time Stamps: 0:00 - Trailer 0:48 - Fred Talks Fighting 2:23 - Meeting Logan & KSI 4:20 - KSI Fight Reaction 5:10 - Dillon Dannis Street Fight 6:50 - Gratit
Oct 25, 2023 • 20:04
47: Timo Armoo: The blueprint to making millions by 27 - Importance of copying, consistency & how to easily make money online
Welcome to Unboxed! In this episode, we're joined by Timo Armoo, who founded and sold Fantbytes by the age of 27. He's now a creator helping people become better entrepreneurs & business owners. In this episode we discuss why passion isn't vital, Gen Z's entrepreneurial challenges, and the importance of emulating others. Share your thoughts and enjoy the episode! 0:00 - Intro 0:44 - Timo Armoo 2:45 - What does it feel like to sell a company? 4:40 - Importance of getting your first win 7:14
Oct 18, 2023 • 45:06
46: Simon Squibb (Helpbnk): Multimillionaire reveals the secret to finding purpose, wealth & happiness
This week on Unboxed Jordan sits with Simon Squibb, the dynamic entrepreneur behind Helpbnk a platform to bring people's dreams to life, empowering them with capital, building a supportive community, and amplifying their ideas through social exposure. In this episode, Simon and Jordan discuss the significance of finding one's purpose, the drawbacks of conventional university education, and the intricacies of credit, mortgage, and higher education systems. Enjoy. 0:00 - Trailer 0:40 - Simon's
Oct 11, 2023 • 43:38
45: Why Jay left Zac (and 1 million subscribers)
A conversation with Jay on life since Zac & Jay, his plans for the future, and the ins and outs of how YouTube really work. 0:00 - Trailer 0:42 - The Zac & Jay Show 3:30 - Business attempts after quitting YouTube 7:44 - Finding consultancy 10:03 - How to secure a $10,000 pitch 12:33 - Theories of persuasion 14:03 - Codie Sanchez - Energy efficiency 16:58 - Trusting your subconscious mind 18:49 - Codie Sanchez - Perfect example of how to make money online 21:00 - Why being a content
Oct 4, 2023 • 37:13
44: The Mastermind Behind Sidemen's Content Machine
Victor Bengtsson is Head of Content of globally-renowned content creators the Sidemen. He’s also a friend and a colleague. Here, we dig deep into what it’s like working behind the scenes with Ethan, Harry, JJ, Josh, Simon, Tobi and Vik. You can sign up for my newsletter — a weekly hit of inspiration every Friday — here. Follow… IG Twitter LinkedIn TikTok An Arcade Media production, with Listen.
Sep 27, 2023 • 46:07
43: Why bad gut health is slowing down your brain with Dan Murray-Serter
Dan Murray-Serter is one of the most exciting entrepreneurs in the UK today. He’s also an expert in nutrition, diet and the gut-brain link - and how tweaking these parts of life can lead to life-changing results. 0:00 - 0:20 intro 0:20 - 2:58 Dan’s story 2:58 - 4:53 Entrepreneurialism 4:53 - 9:23 Modern entrepreneurship + IP 9:23 - 12:27 Brand value and consistency 12:27 - 23:05 Dan’s health story with Heights 23:05 - 25:58 Diet + Nutrition 25:58 - 28:53 Nutrition as a mindset 28:53 - 34:01 The
Sep 20, 2023 • 1:04:10
42: CALM CEO: How to Stop the Suicide Epidemic & the Power of the Sidemen's Community
Simon Gunning is CEO of the Campaign Against Living Miserably — and a renowned expert on mental health. We cover everything from suicide as a cultural disaster to the power of community and The Sidemen in getting people to talk. I’ve just launched a weekly newsletter to help round off your week with inspiration. For snippets of insight every Friday, head here: https://www.jordanschwarz.com/one-last-thing 0:00 - 1:20 Intro 1:20 - 4:03 The prevalence of suicide 4:03 - 7:12 The baton of shame 7
Sep 13, 2023 • 35:32
41: Nikki Lilly: I was called a monster
Nikki Lilly’s story of resilience is one of the most moving I’ve come across. This is a content creator at the top of her game — and with personal reflections to rival someone twice her age. 0:00 - 1:12 Intro 1:12 - 4:18 Nikki’s origin story 4:18 - 9:33 Life with AVM 9:33 - 11:51 Time at school 11:51 - 18:33 Life with a chronic illness 18:33 - 24:05 Family and treatment 24:05 - 28:10 Starting on Youtube 28:10 - 32:26 Prejudice and maturity 32:26 - 37:27 Growing opportunities 37:27 - 42:1
Sep 6, 2023 • 52:32
40: Josh & Archie: The Big Business of Pranks
Josh and Archie have created some of the most culturally significant YouTube content of the past decade. Always hilarious and often political, the cornerstone of their success flows from one principle: taking big — but calculated — risks. Here’s how they’ve built out an audience that includes politicians, millions of fans, and Stormzy. 0:00 - 1:07 Intro MPB 1:07 - 1:48 1:48 - 5:22 Starting out and joining forces 5:22 - 7:53 Initial success 7:53 - 11:21 Dabbling in TV 11:21 - 14:38 Blowing up on
Aug 30, 2023 • 40:23
39: Callux: From A Council Estate To Building A £20M Brand
Callux is one of his generation’s greatest YouTubers. Growing up on a council estate, he has transformed his life through content — and perfectionism. Here’s how he’s done it, and his incredible plans for the future 🚀 0:00 - 0:48 Coming up 0:48 - 2:15 UNBOXED 2.0 & MPB 2:15 - 7:22 Callux’s beginnings 7:22 - 9:03 Expanding his network and AfterParty 9:03 - 11:55 Launching notwoways and first pitches 11:55 - 14:10 ADHD and business ideation 14:10 - 18:39 Manifesting the nowtoways vision 18:
Aug 23, 2023 • 1:16:29
38: Anastasia Kingsnorth: How Consistency Changed My Life
Anastasia Kingsnorth started producing toy review videos at just 11 years old. Ten or so years later, she's an international influencer with millions of followers across all platforms and one theme keeps coming up again and again: consistency… 0:00 - Intro 1:51 - How it all started 4:06 - Growing up in content 8:02 - Turning creating into a business 12:05 - The power of consistency 15:56 - Friends, hate and TikTok 25:06 - Strategies for consistency (and conspiracies!) 29:19 - Anastasia’s purpos
Aug 16, 2023 • 55:52
37: Social Media Moguls: How We Overcame Trauma To Make Millions
Through GUAP, Ibrahim and Jide cultivated a highly creative community that supported the ambitions of individuals and brands, paying six-figures to tap into. Behind-the-scenes, they created a way out of the ends, broke the mould of young black South-Londoners and persistently overcame what got in their way. In this episode, we go behind the wildly successful media platform to tell the story of two individuals and their influential career. 0:00 - Intro 02:12 - What is GUAP? 05:25 - Learning from
Aug 9, 2023 • 52:51
36: Caspar Lee: The Secret Power of Quitting
After racking up nearly 7 million subscribers, touring the world and interviewing the likes of Ed Sheeran and Zac Efron, OG YouTuber Caspar Lee quit. But when his feed went quiet, his business picked up. In the last four years, Caspar has established himself as a venture capitalist and entrepreneur; founding four game-changing businesses that support creators through talent management, marketing and financial backing. In this episode, Caspar discusses making money, his 'fail quickly' mentali
Aug 2, 2023 • 43:13
35: The Full Story of Colin and Samir
Colin and Samir are EXPERTS in the creator industry. Their Youtube channel colinandsamir features unfiltered conversations with the likes of Mr Beast and the mysterious Dream, they host a hit podcast breaking down the latest creator economy news and they founded The Publish Press, a creator focused newsletter. All this to educate and empower other creatives on how to be successful online. In 2011, Colin and Samir began working together, over the next 12 years they would start companies, sell co
Jul 27, 2023 • 1:10:40
34: Taz Alam: From 'I Hate Myself' To Finding Unbreakable Confidence
In 2015, at a time of perfected jump-cuts, parodies and polished beauty content on YouTube, Taz Alam dropped 'I Hate Myself' - a three-minute-long spoken poetry video that would reveal her insecurities, views on the digital space and an unprecedented level of authenticity. It resonated with over a million viewers. Now Taz, known online as ClickForTaz, has a following 1.5 million strong, who are dedicated to her funny, uplifting and highly creative content. In this episode, Taz Alam reflects on
Jul 19, 2023 • 24:55
33: Dodford: Meet The Steven Spielberg Of YouTube Docs
Danny McMahon is the filmmaker behind The Adam Sandler Paradox and The Many Faces of Donald Glover - highly creative, heavily researched documentary films created to live on YouTube. Known online as Dodford, Danny's work, and his success symbolises a shift in what it means to be a filmmaker in the creator economy. In his own words, his work guides the generation of bedroom filmmakers. In this episode, Danny reveals his inspirations, creative process and how he builds skill and reputation as a f
Jul 12, 2023 • 33:10
32: YourBoyMoyo: The Pressure of Being The Funny Guy
Moyo J Ajibade, known online as @YourBoyMoyo, is TikTok's favourite funny guy. 3 years ago, Moyo dropped a video on TikTok where he hilariously recounted why he wouldn't be caught dead swimming in the open ocean. That 50 second clip reached millions, shot up his follower count and launched his online career. In this episode, Moyo sits down with Jordan to reveal the path to becoming the creator he is today. Expect candid insights about Moyo's intentional approach to managing money, burnout and i
Jul 5, 2023 • 40:57
31: Summer Fox: The Canadian Boyfriend, Getting Fired, Moving Abroad, Wealth Mindset, TikTok Fame
Summer Fox built an audience on TikTok of 500k+ strong with her hilarious storytimes, relatable relationship content, and spontaneous lifestyle. While getting fired would be a life crisis for most people, for Summer, it was an opportunity to seize. In this episode, she recounts leaving her job, meeting her boyfriend, and documenting their travels around the world on TikTok. We get an inside look at their relationship, discover where her career stands now, and learn about her plans for the future
Jun 28, 2023 • 45:20
30: Meet The Man Giving Millions to YouTubers
Viewture CEO, David Page, joins Jordan on this episode of UNBOXED. David is passionate about connecting creators with financial opportunities backed by data. Here, he talks about the opportunities he can spot for creators at the moment, how they connect the traditional finance world to the creator world, and what creators can learn from the previous deals Viewture have made. 1:08 – 3:45 What is Viewture, and how it started 3:45 – 5:31 Common problems and opportunities for creators 5:31 – 7:18
Jun 21, 2023 • 21:31
29: Maddie Grace Jepson: Wildest Hate Story, Influencer Trips, Knowing Yourself, Acting & Comedy
Maddie Grace Jepson creates comedic content based on everyday relatable moments. She began her journey as many TikTok creators did, during one of the pandemic’s lockdowns. Maddie’s superpower is her theatrical training, during which she developed her abilities to perform and create improv comedy scenes. In this episode, Maddie shares her thoughts on her success and the realities of being a creator when you are a sensitive individual. She provides insight into the building blocks that have shape
Jun 14, 2023 • 45:46
28: Leo Mandella: Earning Mad Money, Staying Humble, Parents, Building Hype & The Future
Leo Mandella aka Gully Guy Leo started his career as a fashion creator at just 13 years old, turning up to Supreme drops every Thursday to take photos in the latest hyped clothing. In this episode, Leo reflects on what rapid success felt like at such a young age and working with some of the biggest fashion brands around the world. He also shares his views on how social platforms operate today, and where he would begin if he were to start all over again. 00:44 - 04:49 Where Leo's journey began 0
Jun 7, 2023 • 40:32
27: Saffron Barker: Dealing With Hate, Building My Dream Home, Family, Podcasting & Gymshark
Saffron Barker started uploading to YouTube at 15-years-old and it didn’t take long for her to capture the attention of viewers. Ever since, she has consistently uploaded weekly vlogs that provide an intimate glimpse into her family's life. In this episode, Saffron opens up about a time when it all became too much and the impact it had on her loved ones. She explains how she adapted to find a healthier balance, and created a way of working that has allowed her to stay consistent and reach the l
May 31, 2023 • 50:49
26: Kesang & Sam: Trippin, Travel & Culture, Building Communities, Reddit, Web3 & Mentorship
Co-founded by friends Kesang Ball & Sam Blenkinsopp, Trippin is an independent community of diverse voices connecting people and cultures from all over the world. The platform, which started out as a Facebook group, offers travel guides, tools, local tips and travel tricks, and provides a deeper cultural understanding of unique destinations. In this episode, Kesang & Sam offer valuable insights on collaborating with local content creators, cultivating and shaping communities, identifyin
May 22, 2023 • 27:18
25: Lucy Mountain: Nobs, TikTok Loneliness, Being A Founder, Anti-Diet Culture & Money
Lucy Mountain, a fitness and health creator, transitioned from food recommendations to anti-diet culture content. She now identifies as a "recovered diet culture victim" and recently launched Nobs, a beginner-friendly fitness app. As the Founder, Lucy is redefining her role and shaping the company to align with her personal aspirations. Lucy offers insights in longevity in a crowded market, and how she believes building out your own brands should be a priority for all creators. 00:00 - 03:03
May 17, 2023 • 36:58
24: Woody & Kleiny: Hitting 10 BILLION, BGT, Going Viral, LUC, Hooks, Retention and Reinvention
Woody & Kleiny are creators who you'd class as OG’s in the YouTube space. They have been creating content for over 10 years and during this decade, they've refined and developed tried and tested strategies that have optimised their content — allowing them to reach over 10.3 billion views in 2022 alone. Jordan unpicks the inner workings of their productions and the blueprints of their high performing videos as they share why they think their content has done so well. Before anything else tho
May 10, 2023 • 31:05
23: Calfreezy: KSI’s Hamster, The Fellas Studios, Finding Purpose, Saving Grace, Faith and Ethan, Legacy
With over 4 million subscribers, Calfreezy has made a name for himself with entertaining and outrageous content, but in this candid conversation, he reveals why he doesn't view his channel as a success and what his ambitions are for the future. As a co-founder of The Fellas Studio, which has produced hit shows such as Saving Grace, The Club, The Fellas, Not My Bagg, and more, Calfreezy offers an inside look at the strategy behind the success of their podcasts. From understanding their audience
May 3, 2023 • 28:21
22: London Lazerson: Changing Lives, Fact or Cap, Fortnite, Tesla, Hooks & Pivoting Strategy
Joining from Salt Lake City is London Lazerson – a creator whose not afraid of setting himself up for an epic challenge. London's content has ranged from extreme sports to comedy and after 10 years in the game, he now has over 9.5m followers on TikTok and created commercials for huge brands such as Tesla. In this episode, we discover the moment that made London's career, the three pillars he sticks to when creating content and why he uses his platform to fulfil people's dreams. 00.00 - 01:31
Apr 26, 2023 • 23:35
21: Joe Sugg: Life Beyond YouTube, Zoella, Brit Crew, Strictly, Meeting Dianne, Managing Creators, My Parents
Joe Sugg found fame after his sister, Zoe Sugg, known as Zoella, convinced him to start uploading videos to YouTube. He quickly built a community by posting content such as Q&A's, pranks and challenges and became a core member of the massive 'Brit Crew' moment in 2014. In this episode, Joe reflects on why collaborating with YouTubers was so important to his success and urges emerging creators today to do the same. He also delves into how Strictly changed his life, what his parents really m
Apr 19, 2023 • 24:16
20: Jimmy McLoughlin: Creator Economy, Gym Shark, Future Jobs, Westminster & Entrepreneurship
Jimmy is a former special advisor to the Prime Minister, and worked at No. 10 advising the government on business, entrepreneurship and what the future of our economy could look like. In this episode we delve into Jimmy's journey into the creator industry, transitioning from politics to podcasting. He provides insights into the political landscape of the creator industry, what his role in goverment was like and how he attempted to connect Westminster to the creator economy. 00:00 - 03:14 What
Apr 12, 2023 • 19:46
19: Caleb Simpson: MTV Cribs, Rent in NYC, TikTok, Money & Hollywood
In this special episode of Unboxed, we’re joined by stateside guest, Caleb Simpson from the ‘How Much Rent Do You Pay’ TikTok series. Dialling in from his apartment in New York, Caleb talks about his ‘MTV Cribs meets Humans of New York’ style of content. Earning around 40K a month, Caleb discusses his team, his strategy for promotion, how he perfects his edits and why he believes his content resonates to his 10M following. This episode makes for an exciting BTS insight to one of the US’s biggest
Mar 29, 2023 • 24:00
18: Henrie: Spotify, Self-Confidence, Idris Elba, KISS and Coi Leray
Henrie is a creator who wears many hats: a presenter for some of the biggest brands including Spotify and KISS, a founder of production company HTK Productions, and a creator that uploads content raging from laugh out loud funny to serious and emotive. Her online portfolio tells a story of exploration and experimentation, and in this episode of UNBOXED, Jordan examines the journey and skills Henrie had to develop to become a credible presenter and a consistent creator. 0:30 - 2:39 - The moment
Mar 22, 2023 • 20:45
17: Jude Taylor and Saam Zonoozi: From Meme Page to Luxury Brand Picante in 2 years
This week, founders of luxury clothing brand Picante, Jude and Saam, join Jordan to talk about the evolution of their clothing brand. Having a social-native approach to fashion, the pair discuss their origin story: from meme page, to merch to luxury product - they have a hugely successful product launched and promoted by creators. From coworkers at Burberry to now co-founders of two years, some of their social campaigns include the viral 'Class of 2022' which saw them collaborate with influencer
Mar 15, 2023 • 21:40
16: Max Baledge and George Clarke: From L'Oreal Intern to Investigating Tiktokers Like Paul Breach
This week’s guests are podcast hosts and TikTok creators: Max Baledge and George Clarke. In the episode, the pair talk about why their venture into long form content was vital for their careers and why having different types of content has been so pivotal to their success together. Max discusses his journey from working at L’Oréal as an intern to being on an influencer campaign with the brand a few years later, whilst George states how he transitioned from sports science at university to million
Mar 8, 2023 • 27:16
15: Ben and Lewis (Komi Founders): How our Creator Startup Onboarded Lizzo, Addison Rae and Elton John
In this special episode of Unboxed Jordan sits down with the two of Komi's founders: Lewis and Ben to hear about their evolution story with the platform. Komi’s offering is simple: the link-in-bio 2.0 which acts as a one-stop-shop for followers to engage with all aspects of their creators output. After building the platform and onboarding over 2B viewers to Komi, Jordan asks Lewis and Ben about their journey as founders, and what they’ve in turn learnt about the creator economy. Hear about the s
Mar 6, 2023 • 14:52
14: Toni Tone: From Advising My Family To Helping 300k Online
Toni Tone is one of the internet’s big sisters, best friends and for some, the best reality check around! Across her online career, she’s provided relationship commentary to her loyal following on Twitter and Instagram, and in this week’s episode of Unboxed, Jordan delves into where this foundation of helping empower people came from. We learn about her early life and relationships, her emergence from online commentator to bestselling author, but importantly - her take on the black female creato
Mar 1, 2023 • 34:42
13: Max and Harvey, from teen social media stars to international music artists
Twins and TikTok content creators: Max and Harvey join Jordan on this episode of UNBOXED. Finding fame in their early teens on social media, has meant the twins have a unique perspective in how the landscape has changed over the years, and how it's impacted them as child stars. As actors in the West End, musicians via musical.ly and now content creators on TikTok we hear how the last five years have shaped them as people and artists, and how working together has made them even stronger. Hear a
Feb 22, 2023 • 27:54
12: Niall Gray on finding your niche and creating comedic content online
Capital Radio presenter, personality and content creator Niall Gray, knows a thing or two about going viral. Speaking with Jordan on this week’s episode of Unboxed, Niall discusses his content career to date and where he finds inspiration for his videos. From his 'Greatest Car Show Ever' series, 'Thoughts At The Pub' or 'Every School DJ' videos, Niall has found his niche in translating relatable cringeworthy moments into hilarious sketch scenes. Hear him discuss working with friends, how he la
Feb 15, 2023 • 21:26
11: Sunil Singhvi on working at Instagram, the challenges they face and how to make passive income as creators
For the past 15 years, Sunil has built an incredible career holding senior titles at tech giants such as Twitter, Instagram and also COO at James Grant, now known as YMU. Sunil has worked closely with creators during his roles, and has always understood the intricate details of the major apps demands and needs. Sunil joins Jordan to discuss the struggles Instagram is facing and why TikTok is making every platform work for their space in the market. He offers his advice as to where he believe
Feb 8, 2023 • 33:26
10: Poet on what it means to be a creator, the value of bringing friends up with you and his experience with cancel culture
Poet is a creator who has pioneered many paths in his career, from football content to music videos and hosting podcasts, he’s always pushed the boundaries and set trends. He sits down with Jordan to open up about the highs and lows of his journey and how his personal values have taken him to the place he's at today. Poet shares his tips for developing new ideas, how to stay consistent and the importance of having your own world outside of the creator space. Topics discussed in this episode
Feb 1, 2023 • 27:17
9: Patricia Bright on longevity, financial literacy and her business The Break Social
YouTube legend Patricia Bright has built an impressive career over the last eleven years and why creating new eras for yourself is vital for long-term success. She joins Jordan on UNBOXED to reveal how she’s continually developed her career and kept it interesting for herself and her audience. Patricia shares the lessons she’s had to face when looking for good management, and what creators need to look out for when finding a good fit. Topics discussed in this episode: 01:30 - 05:00 - How Patr
Jan 25, 2023 • 28:39
8: Mariam Musa on her Pressed Podcast success, MIMA cosmetics and what it takes to be a creator
YouTuber and fashion creator Mariam Musa joins Jordan on UNBOXED to speak on her truths as a creator. Mariam speaks on the value of collaboration, how important it is for up-and-coming creators, and how she’s benefited from it in her career. Mariam is in the fashion world, which can be one of the most competitive and difficult spaces within the industry. She opens up and shares her own personal experiences around unfairness that she’s witnessed firsthand. Topics discussed in this episode 01:
Jan 18, 2023 • 35:35
7: Brandon Baum on success with YouTube Shorts and collabing with Pixar and Woody and Kleiny
This week on UNBOXED, YouTuber and Filmmaker Brandon Baum, who creates magic videos by using special effects and clever editing, joins Jordan to talk about why shorts content is so powerful. Brandon has built a significant following through short form content and is here to share his insight into how he did so, and what he plans to do with his platform next. From his work with Woody and Kleiny to his recent collab with Pixar, Brandon shares insights into how these experiences shaped him into t
Jan 11, 2023 • 38:54
6: Jono Yates on how Felix Baumgartner changed his life, creating viral memes and how he made OnlyScrans lucrative
This week on Unboxed, Jordan sits down with Jono Yates, founder of food pages OnlyScrans and TravelScrans, and meme accounts Made In Poor Taste, Simply Pints, and Stray Offside. Jono started his career at LadBible where he picked up a sense for viral content with a light-hearted centre. He developed an instinct for spotting trends early and picking up on moments in the zeitgeist to create content that translates to a large audience and shares how that has influenced his journey. Topics discu
Dec 21, 2022 • 19:45
5: Ryan Pessoa, success as a pro FIFA player, signing to Man City & insights on how Pep Guardiola runs the club
This week, as we approach the World Cup finals, Jordan speaks to Manchester City pro-FIFA player Ryan Pessoa on UNBOXED. From being signed to the club in 2019, to working with some of the biggest brands in the esports space (Red Bull and Hashtag United), Ryan’s had an illustrious pro-FIFA career at the age of just 24. However, Ryan reveals how it almost didn’t happen: after thinking he didn't qualify for the pro-tournament and that his official invite was spam, it took a leap of faith to chang
Dec 14, 2022 • 24:46
4: Max Fosh on managing creator burnout, starting stand up and 282% channel growth in a year
This week on Unboxed, Jordan sits down with YouTuber and stand up comedian, Max Fosh - the creator behind videos like “I Spent 24 Hours With A Literal Elephant In The Room” to “I Served RoadKill To Food Critics Without Telling Them”. With an impressive 1M subscriber growth in the last year, Max details the checklist he implements in each video to give his videos the best success. From the ‘bored button’ he’s factored into his review process to using voiceover and classical music to punctuate hi
Dec 7, 2022 • 32:01
3: Ellie Middleton on LinkedIn stardom, living with ADHD and Autism, and why her Neurodiversity is a superpower
Powerful voice in the neurodiversity space and ADHD and Autism advocate, Ellie Middleton, joins Jordan to talk about how one viral LinkedIn post launched her into building her 169k audience on that channel, and her own community platform (un)masked. Ellie is clear that her diagnoses of ADHD and Autism helped unlock this next part of her career as a creator, and gave her “cheat codes” to create bold and successful content. It also helped build her purpose, and a centre-point for her work. As an
Nov 30, 2022 • 26:09
1: Zac Alsop on mastering thumbnails with AI, life after Zac and Jay and the famous ‘sneak ins’
Sneak-in video favourite and YT star, Zac Alsop, joins Jordan to talk about the art of thumbnails and how getting them right jumped him from 50k to 300k subscribers. Jordan and Zac talk through the dos and don’ts of thumbnail art, and Zac reveals his recent revelation: using AI to shape his ideas process. Plus, we dive into some of Zac’s biggest viral videos to hear how he made them: from his Fashion Week sneak-in with Max Fosh to Pet Friendly Ubers with Dangerous Animals. With over 7 years exp
Nov 23, 2022 • 34:11
2: Joe and George on TikTok fame, THAT Jack Wills Ibiza trip and launching ‘Not My Bagg’
Hilariously infectious brother-duo Joe and George Baggs join Jordan to talk about how they have amassed over 125m likes on TikTok and 2.9m followers across their channels. The Gogglebox pair reveal why their videos have repeatedly gone viral, from their ‘Cinema ad video’ that had over 10m views in just 24 hours, to their ‘rating the family’ videos that consistently have very high engagement. After collaborating most recently with Jack Wills on their #tiktokhouseibiza content trip, Joe and Ge
Nov 23, 2022 • 38:09
From Uni drop out to manager of The Sidemen: Jordan’s story
At just 25 he’s already been Creative Strategist at VICE and LADbible, Founder of Gen-Z agency Roundabout, and CCO of global talent agency YMU. Now he manages The Sidemen – the biggest content creators in Europe. Meet Jordan Schwarzenberger, host of UNBOXED. In this extended trailer, hear his story and why he’s so passionate about using his new show to bridge the skills gap in the creator economy. Want more expert advice from Jordan? Subscribe to UNBOXED EXTRA for ad-free listening along wit
Nov 18, 2022 • 4:00