Bold Names

Bold Names

The Wall Street Journal

WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and business leaders in interviews that challenge conventional wisdom and take you inside the decisions being made in the C-suite and beyond.

Reid Hoffman Says AI Isn’t an ‘Arms Race,’ but America Needs to Win

Reid Hoffman Says AI Isn’t an ‘Arms Race,’ but America Needs to Win

LinkedIn co-founder and Silicon Valley venture capitalist Reid Hoffman is cautiously optimistic about the future of artificial intelligence. In his new book, “Superagency: What Could Possibly Go Right With Our AI Future,” he argues that the current state of AI is similar to the automobile at the start of the 20th century. What does that mean for what Hoffman calls the “cognitive Industrial Revolution” and its potential to create positive change, and who is best suited to regulate it? An

Feb 21, • 30:11

Why Bilt’s CEO Wants You To Pay Your Mortgage With a Credit Card

Why Bilt’s CEO Wants You To Pay Your Mortgage With a Credit Card

Bilt Rewards founder and CEO Ankur Jain took inspiration from American Express’s rewards programs when his company began offering people loyalty points for paying monthly rent. Now, he wants to add homeowners to his customer base by allowing them to get rewards points for their mortgage payments. What does that mean for Bilt’s business, and for its relationship with Wells Fargo over their co-branded credit card? And how could it affect the customers who’ve flocked to the card to earn po

Feb 14, • 28:37

Introducing: Bold Names

Introducing: Bold Names

Every day, Wall Street Journal reporters talk with the most powerful, influential and interesting people. Now, we’re bringing some of those conversations directly to you. Introducing Bold Names, a new interview series where we hear directly from the leaders behind bold name companies. Hosted by WSJ columnists Tim Higgins and Christopher Mims. The new season starts Friday, February 14. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 11, • 2:58

The CEO Who Says Cheaper AI Could Actually Mean More Jobs

The CEO Who Says Cheaper AI Could Actually Mean More Jobs

Cloud storage used to be a sleepy part of the computing world but, with artificial intelligence becoming cheaper than ever, the companies collecting and protecting that data are now a hot investment. That includes cloud storage company Box, which has seen its stock climb nearly 40% this year. Its customers include most of the Fortune 500, including movie studios, automakers, consumer electronics giants, marketing firms and the Pentagon. Box CEO Aaron Levie says AI is getting better at p

Feb 11, • 29:44

Why Elon Musk’s Battery Guy Is Betting Big on Recycling

Why Elon Musk’s Battery Guy Is Betting Big on Recycling

JB Straubel was Elon Musk’s battery guy. Now he’s trying to turn what some see as trash into power for the electric vehicle revolution. Straubel was there at the earliest days of Tesla, and in his 15 years with the electric vehicle company, he played an integral role: he developed the battery pack used in the first Tesla vehicle, was the company’s Chief Technology Officer, and now sits on the board of directors. But his day job is running the battery-recycling startup Redwood Materials,

Feb 11, • 28:12

Salesforce CEO Marc Benioff and the AI ‘Fantasy Land’

Salesforce CEO Marc Benioff and the AI ‘Fantasy Land’

Marc Benioff is one of the most outspoken names in tech. The billionaire co-founder of customer relationship software company Salesforce has been pivoting the company’s focus to artificial intelligence agents to help its clients manage customer service and other needs. But he has some strong opinions about how others are promoting AI, from how Microsoft is selling its Copilot feature to companies like Amazon buying up nuclear power contracts for their data centers. And yet he says he’s

Feb 11, • 24:57

Why This Tesla Pioneer Says the Cheap EV Market 'Sucks'

Why This Tesla Pioneer Says the Cheap EV Market 'Sucks'

Tesla, and its CEO Elon Musk, are the big names in electric vehicles, but a lot of competitors are nipping at their heels, including one led by a former top Tesla engineer. Peter Rawlinson is the CEO of Lucid, a billion-dollar auto startup he says has better technology than its rivals. The company recently completed a $1.75 billion stock offering, and has backing from Saudi Arabia’s Public Investment Fund. Now, as major automakers such as Volkswagen, General Motors and Ford pull back on

Feb 11, • 27:43

An Update on The Future of Everything

An Update on The Future of Everything

A brief message about some changes coming to The Future of Everything. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 31, • 1:47

Nvidia’s Chips Power the Supercomputer That Could Change AI

Nvidia’s Chips Power the Supercomputer That Could Change AI

A few months ago, AI supercomputer Gefion was plugged in for the first time in a ceremony featuring the Nvidia CEO Jensen Huang, the King of Denmark and Nadia Carlsten, the CEO of the Danish Centre for AI Innovation. Carlsten and Mads Krogsgaard Thomsen, CEO of the Novo Nordisk Foundation, join WSJ’s Ben Cohen to discuss what they hope to achieve with 1,500 of the most powerful graphics processing units on the planet, including innovations in drug discovery, protein design and digital b

Jan 24, • 17:24

Could Ultrasound Help Treat Addiction?

Could Ultrasound Help Treat Addiction?

The future of addiction treatment could be in treating the brain itself. A new trial at West Virginia University’s Rockefeller Neuroscience Institute is exploring whether using ultrasound waves on parts of the brain associated with addiction could disrupt connections that contribute to cravings. WSJ health reporter Julie Wernau explains how it works and how it could change the science of treating addiction.   What do you think about the show? Let us know on Apple Podcasts or Spotify, o

Jan 17, • 18:21

How New Wearable Tech Targets Brain Waves for Better Sleep

How New Wearable Tech Targets Brain Waves for Better Sleep

Do you have trouble falling asleep? If meditation apps and sleep trackers aren’t cutting it, now there’s technology designed to help users not only nod off more quickly but improve their slumber. WSJ’s Charlotte Gartenberg speaks with Science Bureau Chief Jo Craven McGinty about the latest wearable sleep tech that targets brain waves with sound and light to help you get a good night’s rest. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodc

Jan 10, • 17:35

Could Making a New Woolly Mammoth Help Human Health?

Could Making a New Woolly Mammoth Help Human Health?

Colossal Biosciences wants to create new animals that resemble extinct creatures like the woolly mammoth, thanks to advancements in genetic engineering and synthetic biology. In this conversation from the WSJ’s Future of Everything Festival in May 2024, Colossal Biosciences co-founder and CEO Ben Lamm discusses how the de-extinction of species could help address the loss of biodiversity and benefit ecosystems. He tells Future of Everything editorial director Stefanie Ilgenfritz about hi

Jan 3, • 14:38

Science of Success: Who’s Winning the EV Market in 2025?

Science of Success: Who’s Winning the EV Market in 2025?

Electric vehicle sales growthexperienced a slow down in 2 023 that continued into this year. Despite EV makers’ big bets on batteries, buyers seemed more hesitant to take the all-electric route. But EV sales are exp ected to keep growing in 2025, according to Cox Automotive. On the Science of Success, WSJ’s Ben Cohen speaks with Journal reporter Sean McLain about the companies he’s watching and his predictions for the EV race in 2025.  What do you think about the show? Let us know on A

Dec 27, 2024 • 17:28

Designing the EV Soundscape of the Future

Designing the EV Soundscape of the Future

Electric motors are silent but electric vehicles are not. They make noise for safety, branding and to enhance the driving experience. And since they are no longer limited by the sound of the motor, these cars provide an acoustic blank slate. Jasper de Kruiff, co-founder and creative director of Impulse Audio Lab, has been working in interactive sound design for over a decade. He explains the tech and creative approaches that go into each vehicle’s sonic picture and why the roads of the

Dec 20, 2024 • 20:02

Driverless: Waymo and the Robotaxi Race—Under the Hood

Driverless: Waymo and the Robotaxi Race—Under the Hood

Waymo, the self-driving car startup owned by Google parent Alphabet, may be the front-runner in the race to lead the driverless car industry, but it’s got competition. Elon Musk’s Tesla and Amazon’s Zoox are also building out robotaxi technology and services to get riders in self-driving cars. On the second episode of our special series on the growing driverless car industry, host Danny Lewis looks at these companies’ efforts to catch up and where Waymo’s success could take it and its t

Dec 15, 2024 • 23:52

How New Motors Could Transform the EV Industry

How New Motors Could Transform the EV Industry

Electric vehicles are a big part of the green energy transition but some of their most critical components are made using rare-earth elements. These can be highly toxic and environmentally destructive to mine and refine, with politically-complicated supply chains to boot. Engineers and automakers like Tesla, GM and Stellantis are now racing to build motors that don’t require magnets made from rare earths, but they must figure out how to match the efficiency. WSJ mining and commodities r

Dec 13, 2024 • 16:17

Driverless: Waymo and the Robotaxi Race—Waymo Takes the Lead

Driverless: Waymo and the Robotaxi Race—Waymo Takes the Lead

Fifteen years ago, Google made a big bet that future cars will drive themselves. Now, billions of dollars later, that bet may finally be paying off. Waymo, Alphabet's driverless car company, has hit the accelerator in recent years as its technology has evolved, and its rivals have stumbled. On episode one of our special series on the growing driverless car industry, host Danny Lewis explores the roots of this technology and how Waymo took the lead in the race to a driverless future. Wh

Dec 8, 2024 • 22:40

How Drones Are Bringing Emergency Services to Remote Places

How Drones Are Bringing Emergency Services to Remote Places

Autonomous aviation is making medical aid more accessible and emergency response time shorter than ever. In this conversation from WSJ’s Future of Everything Festival in May, GoAERO CEO Gwen Lighter and Zipline CEO Keller Rinaudo Cliffton share how their respective companies are looking for ways to revamp medical access in hard to reach places. They tell WSJ’s Alex Ossola about the new industry they are forging without a roadmap.  What do you think about the show? Let us know on Apple

Dec 6, 2024 • 22:28

Bold Names: Salesforce CEO Marc Benioff and the AI ‘Fantasy Land’

Bold Names: Salesforce CEO Marc Benioff and the AI ‘Fantasy Land’

Future of Everything listeners, here's a special presentation of Bold Names, our interview series where you'll hear from the leaders of the bold-named companies featured in the pages of the Wall Street Journal. Marc Benioff is one of the most outspoken names in tech. The billionaire co-founder of customer relationship software company Salesforce has been pivoting the company’s focus to artificial intelligence agents to help its clients manage customer service and other needs. But he ha

Nov 23, 2024 • 25:40

Science of Success: AI Takes a Deep Dive Into Podcasting

Science of Success: AI Takes a Deep Dive Into Podcasting

Have you heard the latest hit podcast? It’s called Deep Dive. It features two relatable hosts, and it’s about whatever you want. That’s because it’s created by you and artificial intelligence. Google released an experimental audio feature as part of its personalized AI research assistant, NotebookLM. On this week’s Science of Success, Ben Cohen speaks with WSJ reporter Deepa Seetharaman about how this tech works, when it doesn’t and what makes those AI voices so convincing. What do y

Nov 22, 2024 • 15:33

How AI Is Transforming Hollywood’s Visual Effects Industry

How AI Is Transforming Hollywood’s Visual Effects Industry

Hollywood studios are making big bets that artificial-intelligence models could help make movie magic cheaper than ever, including in the visual effects industry. And after Lions Gate Entertainment announced a new partnership with Runway to develop new tools trained on its catalog, AI may be even more integrated in the production process. Host Danny Lewis speaks with editor, director and producer Jon Dudkowski, who has worked on shows including “Star Trek: Discovery,” “The Umbrella Acad

Nov 15, 2024 • 16:35

Will Cloud Streaming Kill the Videogame Console?

Will Cloud Streaming Kill the Videogame Console?

Videogame cartridges and discs have mostly been replaced by downloads. Now, some console makers like Microsoft want to move videogames into the cloud-streaming business. Joost van Dreunen, an industry analyst and CEO of market research firm Aldora, joins WSJ’s Danny Lewis to talk about the new technology behind streaming complex, interactive videogames and how it could change the multibillion-dollar industry. What do you think about the show? Let us know on Apple Podcasts or Spotify, o

Nov 8, 2024 • 17:41

Colin Kaepernick’s AI Startup Lumi and the Future of Storytelling

Colin Kaepernick’s AI Startup Lumi and the Future of Storytelling

Former NFL quarterback Colin Kaepernick says we all have stories to tell and that artificial intelligence can help. This summer, the activist, author and CEO launched Lumi Story AI. Backed by Reddit co-founder Alexis Ohanian’s venture capital firm Seven Seven Six, Kaepernick says the platform is meant to “democratize storytelling.” WSJ’s Andrew Beaton interviewed Kaepernick last week at WSJ Tech Live about the new venture and what his many life experiences have taught him about being a

Nov 1, 2024 • 18:36

Science of Success: Table-Tennis Star Ni Xia Lian’s Olympic Longevity

Science of Success: Table-Tennis Star Ni Xia Lian’s Olympic Longevity

Most athletes’ competitive years are in their 20s and 30s, but 61-year-old Ni Xia Lian has been playing professional table tennis for nearly 50 years. The Chinese-born Luxembourgish table-tennis player was one of the oldest athletes at this summer’s Paris Olympics. On the Science of Success, WSJ’s Ben Cohen speaks with Ni and Tommy Danielsson, her coach and husband, about how she’s maintained her longevity in competitive sports. What do you think about the show? Let us know on Apple Po

Oct 25, 2024 • 11:19

The Longevity Business Is Booming, But Is There a Limit to Our Lifespan?

The Longevity Business Is Booming, But Is There a Limit to Our Lifespan?

Life expectancy has been increasing over the years, and so has the longevity business. WSJ health and wellness reporter Alex Janin tells WSJ’s Charlotte Gartenberg about the booming business of extending our healthy years and our lives overall. But, despite the increase in life expectancy in the past few generations, some scientists believe we’ve already reached a plateau. WSJ health and science reporter Amy Dockser Marcus looks at the debate over the limits to longevity and finds that,

Oct 18, 2024 • 20:08

The New Pharma Frontier: Could Drugs Made in Space Help You Live Longer?

The New Pharma Frontier: Could Drugs Made in Space Help You Live Longer?

In the future, the drugs helping you live healthier, happier and longer may have components manufactured in space. In this conversation with WSJ’s Danny Lewis from the Future of Everything Festival in May, Eric Lasker, an executive at Varda Space Industries, and Sita Sonty, former CEO of Space Tango, discuss the advantages and limitations of space manufacturing and how it can benefit pharmaceutical development. What do you think about the show? Let us know on Apple Podcasts or Spotify,

Oct 11, 2024 • 15:04

People Are Living Longer. Can Old Age Be an Opportunity?

People Are Living Longer. Can Old Age Be an Opportunity?

More and more people are living longer lives thanks to modern technology and medicine. But what does that mean for our mental health and making sure we’re living better as well as longer? Stanford University Center on Longevity founding director Laura Carstensen digs into how the milestones of life should be reworked, and tells WSJ’s Danny Lewis how society can adapt and plan for the 100-year lifespan to become common. What do you think about the show? Let us know on Apple Podcasts or

Oct 4, 2024 • 17:54

Science of Success: Is Your Home Oversubscribed?

Science of Success: Is Your Home Oversubscribed?

What makes your house a home? For starters, it’s spending time there, relaxing, cooking and watching TV. These days, that means lots of subscriptions, which also means lots of money. In fact, Americans spend billions of dollars on subscriptions they’ve actually forgotten about. On the Science of Success, WSJ’s Ben Cohen looks at the booming subscription business and ways to help you get that spending in check. What do you think about the show? Let us know on Apple Podcasts or Spotify,

Sep 27, 2024 • 12:46

Will AI Make Home Renovations Easier?

Will AI Make Home Renovations Easier?

Whether you’re sprucing up a kitchen or gutting a house, home renovations can be stressful, complicated and expensive. But new tools using artificial intelligence are trying to take some of the struggle out of the process by helping homeowners envision their dream home and communicate with architects and contractors. WSJ real estate, architecture and design reporter Nancy Keates joins host Danny Lewis to talk about how AI is making inroads into home renovations. What do you think about

Sep 20, 2024 • 14:35

 It Cooks, It Cleans! When Will Robots Be Doing Our Chores?

It Cooks, It Cleans! When Will Robots Be Doing Our Chores?

What if you had a robot that could take care of your household chores, from doing laundry to making dinner? When the Roomba came out over 20 years ago, it seemed like other autonomous robots for the home were not far off. But no other home robot has yet become a household name. WSJ’s Charlotte Gartenberg speaks with Charlie Kemp, co-founder and chief technology officer of Hello Robot, about his company's dexterous robot called Stretch 3.They also talk about the technological hurdles we’

Sep 13, 2024 • 19:24

The Home-Solar Boom May Have Gone Bust. What’s Next for Solar Power?

The Home-Solar Boom May Have Gone Bust. What’s Next for Solar Power?

The amount of electricity generated by solar panels has surged over the last decade. But while rooftop solar panels are more common than ever, the balance of solar-power generation has shifted from power systems on individual homes to large-scale commercial arrays used by utilities. WSJ’s Danny Lewis sits down with energy and climate reporter Phred Dvorak and Pvilion CEO Colin Touhey to talk about the future of home solar, and the new role it might play in the power grid. What do you t

Sep 6, 2024 • 15:31

Meet the CEO Bringing Seaweed to Your Grocery Store

Meet the CEO Bringing Seaweed to Your Grocery Store

Seaweed has lots of practical applications. We use it as fertilizer, incorporate it into face creams and packaging as a plastic alternative, and we eat it. Very little of the seaweed used worldwide is grown in the U.S., which some proponents and regulators are looking to change because seaweed has been shown to have some positive effects on ecosystems. Maine-based Atlantic Sea Farms is one company looking to increase the amount of seaweed grown in U.S. waters. WSJ’s Alex Ossola speaks w

Aug 30, 2024 • 14:21

Science of Success: A Better Way to Board a Plane

Science of Success: A Better Way to Board a Plane

It seems like every airline has a different way of boarding a plane. But which way works best? Astrophysicist Jason Steffen has spent his career trying to crack the deepest mysteries of the universe, and 15 years ago he discovered and published what he says is the optimal boarding strategy. So why aren’t all commercial airlines using it? On the Science of Success, WSJ’s Ben Cohen looks at what goes into planning the most efficient boarding process and what airlines are doing to help cus

Aug 23, 2024 • 10:45

Pokémon Go as a Travel Guide? Meet the Fans Booking Trips to Catch 'Em All

Pokémon Go as a Travel Guide? Meet the Fans Booking Trips to Catch 'Em All

The Pokémon videogame series has always been about traveling the world. But eight years after the launch of the mobile-phone game Pokémon Go, some players are taking that to extremes by using the game as a tool to plan their real-life travels. Salvador Rodriguez joins host Danny Lewis to talk about the people circling the globe in order to catch and trade the digital monsters. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com S

Aug 16, 2024 • 16:23

Are the Skies Going Hypersonic?

Are the Skies Going Hypersonic?

The Concorde has long been retired, but future skies may be filled with aircraft that can go even faster, criss-crossing the world in a matter of hours. Hypersonic engines that are being developed for military and government applications, like defense, drones and missiles, could one day propel future planes much faster than conventional engines for less money. Host Danny Lewis looks at the technical and business obstacles, and finds out what it would take to make hypersonic air travel a

Aug 9, 2024 • 22:32

Google’s AI Can Help Plan Your Next Vacation. Should You Rely On It?

Google’s AI Can Help Plan Your Next Vacation. Should You Rely On It?

From flights to hotels to entire itineraries, AI tools like OpenAI’s ChatGPT and Google’s Gemini Advanced can help you plan your next vacation. In fact, more than 30% of “active leisure travelers” have used artificial intelligence for travel planning, according to MMGY global, a travel marketing agency. But how soon might these bots go from travel planning tool to travel planning agent? WSJ’s Charlotte Gartenberg speaks with Google’s Amar Subramanya, vice president of engineering for Ge

Aug 2, 2024 • 19:46

Science of Success: What It Takes to Make a Better Berry

Science of Success: What It Takes to Make a Better Berry

What makes for a luxury strawberry? Is it the taste? Texture? Color? Around five years ago, berry company Driscoll’s released a new, premium line of berries with a higher price tag. Some consumers are shelling out almost 70% more to get their hands on this fancy fruit. But what are the qualities of a premium berry? On this Science of Success, we delve into the food science behind breeding and selling Driscoll’s Sweetest Batch, from creating more objective benchmarks for the highly subje

Jul 26, 2024 • 11:06

Can Robots Reinvent Fast Food?

Can Robots Reinvent Fast Food?

Restaurants are a tough business with tight margins, from the cost of food to paying for staff. Kernel, the new venture by Steve Ells, the founder and former CEO of Chipotle Mexican Grill, is trying to fix that by introducing food-making robots and a "digital-first" approach to restaurants. In this conversation from the WSJ Global Food Forum in June, reporter Heather Haddon talks with Ells about his new bet on consumers’ desire to eat less meat, and on a business model that could solve

Jul 19, 2024 • 13:59

Why You Might Be Eating More Seaweed in the Future

Why You Might Be Eating More Seaweed in the Future

To hear proponents talk about it, seaweed could solve a whole lot of problems. It could feed people, restore polluted habitats and be an economic boost for fishermen. Though seaweed aquaculture has grown in the U.S. in recent years, the country produced less than 1% of the global seaweed crop in 2019. Now, some companies are trying to get seaweed aquaculture to scale in the U.S. But there are regulatory hurdles to overcome, and researchers have questions about how a scaled industry woul

Jul 12, 2024 • 17:55

How Designer Fruit Is Taking Over the Grocery Store

How Designer Fruit Is Taking Over the Grocery Store

No more mealy apples and flavorless oranges. There’s a growing category of produce available in your local grocery store: fruits and vegetables that have been carefully bred with flavor in mind. But these more delicious varieties tend to come in premium packaging—with a premium price to boot. WSJ contributor Elizabeth G. Dunn tells host Alex Ossola how this produce is bred and whether we can expect to see more of it in the future.  What do you think about the show? Let us know on Apple

Jul 5, 2024 • 14:30

Science of Success: The Hot Window AC Making Summers Cool

Science of Success: The Hot Window AC Making Summers Cool

They’re ugly. They’re clunky. They’re loud. And, worst of all, they spike your energy bills every summer. The window air conditioner is a dreaded summer staple in many homes. But one company is redefining how an AC functions by thinking outside the typical window box. For Science of Success, WSJ’s Ben Cohen tells the story of Midea’s U-shaped window AC that captured the collective consciousness for its noise reduction and energy efficiency. What do you think about the show? Let us know

Jun 28, 2024 • 11:22

How NASA Sees Climate Change From Space

How NASA Sees Climate Change From Space

Our climate is changing. In the last 100 years, the planet has warmed about 1.5 degrees Celsius, according to NASA. But how can we learn more about our planet’s climate and what we can do to slow the changes? Gavin A. Schmidt, a top NASA climate scientist and director of NASA’s Goddard Institute for Space Studies, spoke with WSJ reporter Emily Glazer at the Future of Everything Festival on May 22, 2024 about the future of climate science and the data NASA is collecting on the Earth by l

Jun 21, 2024 • 16:15

Keeping Cities Cool in a Warmer Future

Keeping Cities Cool in a Warmer Future

2023 was the world’s hottest year on record, and temperatures are expected to continue heating up. Cities, where more than half of the world lives, are contending with this extreme heat. But some places, such as Singapore, are looking for ways to modify aspects of their cities to make them more comfortable for people to live. The Cooling Singapore project is creating a hyper detailed digital twin of the city-state to be able to test the effectiveness of new methods the city would want t

Jun 14, 2024 • 18:38

Saving Ketchup: The Race to Breed a Tomato for a Warming World

Saving Ketchup: The Race to Breed a Tomato for a Warming World

What good is a future without ketchup or pasta sauce? These are just two potential casualties of a changing climate, as tomato growers face shrinking harvests due to hotter and drier weather. WSJ reporter Patrick Thomas takes us behind the scenes of how seed breeders are trying to make a tomato that can thrive with less water, and how that highlights the efforts going into protecting crops against the effects of climate change. Sign up for the WSJ's free The Future of Everything newsle

Jun 7, 2024 • 17:17

Science of Success: Birkenstocks and the Promise of Healthy Feet

Science of Success: Birkenstocks and the Promise of Healthy Feet

How did a sandal that originally entered the U.S. market as a health product become a fashion staple and the crowning shoe of a multibillion dollar company? Margot Fraser originally brought Birkenstocks to the U.S. thinking that the comfort of the German sandal would appeal to women. But she couldn’t get shoe stores to sell them. They finally made it into the U.S. market through health food stores. Now, the seductively ugly shoe is a cultural icon and was valued at about $8.6 billion w

May 24, 2024 • 10:52

Will a Treatment Work? Try the 'Digital Twin' First.

Will a Treatment Work? Try the 'Digital Twin' First.

How does your doctor know that a drug or procedure will work to treat a condition before they try it? Often, they don’t. Researchers are looking to create “digital twins,” digital versions of individual organs, to see how a patient will respond. Eventually there could be digital twins of entire bodies that are updated in real time with patient data. WSJ’s Alex Ossola speaks with WSJ senior special writer Stephanie Armour about how that might change the way we treat diseases in the future.  Wh

May 17, 2024 • 9:53

Ultrasound Isn’t Just for Pregnancy. How It’s Helping Treat the Brain.

Ultrasound Isn’t Just for Pregnancy. How It’s Helping Treat the Brain.

Ultrasound is known for its use in imaging during pregnancy. But new advancements in the technology suggest that in the future, ultrasound could be used to disrupt the blood-brain barrier. This would allow doctors to more easily diagnose and directly treat illnesses like brain cancer without major surgery. WSJ’s Danny Lewis and Charlotte Gartenberg examine the new ways that ultrasound could be used more specifically and subtly to deliver accurate diagnoses and precise treatments. What

May 10, 2024 • 22:30

Chip in the Brain? How Brain-Computer Interfaces Could Change Medicine

Chip in the Brain? How Brain-Computer Interfaces Could Change Medicine

A day when people can interact directly with computers using their thoughts could be on the horizon. Several companies, including Elon Musk’s Neuralink, have begun preliminary human trials of brain-computer interfaces - devices that decode the electrical signals in their brain and translate them into digital bits. Neurosurgeon Benjamin Rapoport is a co-founder and chief science officer of Precision Neuroscience, a company working on brain-computer interfaces. He spoke with WSJ’s Danny L

May 3, 2024 • 20:47

Science of Success: How Barnes & Noble Is Redesigning the Bookstore Chain

Science of Success: How Barnes & Noble Is Redesigning the Bookstore Chain

What does the brick and mortar bookstore of the future look like? For Barnes & Noble, it looks more like the indie bookstores they once threatened to put out of business 20 years ago. The company recently redesigned their national chain of over 500 bookstores, shedding the big box personality in favor of a look reminiscent of local bookshops. On this week’s Science of Success, WSJ columnist Ben Cohen speaks to Barnes & Noble CEO James Daunt about the look, feel and idea behind B

Apr 26, 2024 • 11:20

Designing the Sneaker of the Future

Designing the Sneaker of the Future

Can technology help us design the perfect running shoe that’s stronger, faster and better for the environment? David Allemann, co-founder of On, thinks technology can get us part of the way there, but it’s not the whole story. The performance running shoe and sportswear company is experimenting with computer simulation and bio-based materials to design sneakers to advance both runners and sustainability goals. WSJ men’s fashion columnist Jacob Gallagher speaks with Allemann about the fu

Apr 19, 2024 • 18:48

How 3D Printing Could Drive the Factory of the Future

How 3D Printing Could Drive the Factory of the Future

3D printing isn’t just for hobbyists – it could be central to the future of manufacturing. Companies are turning to this technology to make everything from car and airplane parts to houses faster and cheaper than with traditional techniques. Now, as 3D printing – also known as additive manufacturing – is getting quicker, researchers are testing its limits. WSJ’s Alex Ossola and Danny Lewis take a look at how this tech is building the factory of the future. What do you think about the s

Apr 12, 2024 • 22:17

Did Tesla’s Cybertruck Break the Mold on EV Pickup Truck Design?

Did Tesla’s Cybertruck Break the Mold on EV Pickup Truck Design?

When Tesla started developing the Cybertruck, CEO Elon Musk tasked the company's chief designer with creating a car that "feels like the future." But did it break the mold on what a pickup truck is? And how will it change truck design in the future? WSJ auto columnist Dan Neil test drove the Cybertruck. He spoke with WSJ’s Charlotte Gartenberg about his take on Tesla’s polarizing vehicle, and what it means for the future of EV design. What do you think about the show? Let us know on Ap

Apr 5, 2024 • 17:19

Science of Success: How Self-Reporting Made Flying Safer

Science of Success: How Self-Reporting Made Flying Safer

This year, several high profile incidents have kept flying in the limelight. Yet air travel is currently safer than ever. The biggest U.S. commercial airlines have now gone 15 years without a fatal crash. So, how did hurtling through the sky in a giant metal tube become this safe? WSJ columnist Ben Cohen speaks with former FAA and International Civil Aviation Organization executive William Voss about the voluntary self-reporting programs that made flying the safest form of travel and as

Mar 22, 2024 • 13:10

Why Waymo's Robotaxis Are Hitting the Arizona Freeway

Why Waymo's Robotaxis Are Hitting the Arizona Freeway

After years of promises that driverless cars were just over the horizon, one of the industry's biggest players is headed for the freeway. Now, for the first time, Alphabet’s Waymo is allowing robotaxis to take its employees on high-speed roads in Phoenix, Arizona without a human driver. The move comes just as the industry is facing a harsh reality after high-profile crashes: GM’s Cruise had its permits to operate driverless robotaxis pulled by the California DMV, and Waymo issued its fi

Mar 15, 2024 • 16:25

Recharge as You Drive? The Future of EVs Could Be Wireless.

Recharge as You Drive? The Future of EVs Could Be Wireless.

Imagine driving down a road that recharges your electric car as it moves. Companies around the world are experimenting with new technology that can wirelessly charge EVs while they drive, thanks to copper coils buried beneath the asphalt. It could mean less time spent plugging in at slow chargers, no need for heavy, expensive lithium-ion batteries and wave goodbye to range anxiety. WSJ’s Danny Lewis reports on what it would take for this tech to hit the road, and how it could change the

Mar 8, 2024 • 20:12

How Today’s Aircraft Accidents Could Make Future Planes Safer

How Today’s Aircraft Accidents Could Make Future Planes Safer

In recent months, an Alaska Airlines jet lost a door plug mid-flight, and a Japan Airlines plane collided with another aircraft at an airport in Tokyo. Accidents like these are uncommon, but they could help engineers design safer airplanes. Embry-Riddle Aeronautical University associate professor Anthony Brickhouse tells WSJ’s Danny Lewis how advanced materials and computer systems could bring flight into a safer future, while making sure human pilots are still part of the equation. W

Mar 1, 2024 • 13:19

Science of Success: The Mind at Work Behind an Iconic Song

Science of Success: The Mind at Work Behind an Iconic Song

Is it an earworm or an icon? The Super Mario Bros. theme is the soundtrack to many childhoods and has remained resonant today. Recently inducted into the Library of Congress’s National Recording Registry, the song was not easy to write. Video game composer Koji Kondo faced musical and technical challenges in creating the song. Columnist Ben Cohen talks to New England Conservatory musicologist Andrew Schartmann about how Kondo created this lasting and genre-changing piece of music. What

Feb 23, 2024 • 13:33

Could AI Prevent the Next Global Supply Chain Crisis?

Could AI Prevent the Next Global Supply Chain Crisis?

AI has brought new challenges for corporate executives in managing their workforces and supply chains. Flex CEO Revathi Advaithi tells WSJ reporter Emily Glazer how she is adjusting to uncertainty and gives her outlook on the future of the workplace and manufacturing. This conversation was recorded at WSJ’s CEO Council Summit on December 12, 2023.  What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com Further reading: Leading in U

Feb 16, 2024 • 14:27

How Face Scans and Fingerprints Could Become Your Work Badge

How Face Scans and Fingerprints Could Become Your Work Badge

Badge swipes and passwords are cornerstones of security in the modern workplace. But in a world where security is increasingly tied to biometrics and personal devices, your face or fingerprint may soon become the key to workplace security. While biometrics could provide better protection for sensitive information than an easily forgettable password, what are the privacy risks of biometric tech going mainstream? WSJ’s Danny Lewis explores the future of biometric security at work, and whether it c

Feb 9, 2024 • 20:00

Is AI Taking the Human Out of the HR Department?

Is AI Taking the Human Out of the HR Department?

Will the human resources department be replaced by robots? Not quite, but the use of generative artificial intelligence in HR is on the rise. WSJ reporter Chip Cutter tells us how companies are incorporating AI tools internally and what might change in the future. Plus, we hear from Reshma Saujani, the founder of Girls Who Code and Moms First, who recently introduced paidleave.ai, a free AI-powered chatbot designed to help workers navigate paid family leave benefits. Saujani tells WSJ’s Charl

Feb 2, 2024 • 20:23

Science of Success: The Nvidia CEO’s Lessons in Building a $1T Company

Science of Success: The Nvidia CEO’s Lessons in Building a $1T Company

Nvidia's Jensen Huang is Silicon Valley's longest tenured CEO, and his company recently joined the trillion dollar club. But if he knew at the start what he knows now, would he do it all again? WSJ Science of Success columnist Ben Cohen explains Huang’s approach to success and what that might mean for tomorrow's entrepreneurs. What do you think about the show? Let us know on Apple Podcasts or Spotify, or e mail us: FOEPodcast@wsj.com  Further reading:  He Built a Trillion-Dollar Company. He Wo

Jan 26, 2024 • 10:31

Why AI Keeps Getting Better at Making Fake Images

Why AI Keeps Getting Better at Making Fake Images

Fake images are already turning heads online, and Hany Farid, a professor of computer science at the University of California, Berkeley, says we’re only going to see more of it. Farid specializes in image analysis and digital forensics. He tells WSJ’s Alex Ossola why it’s so easy to use generative AI to create convincing fake images, and why it could cause problems in the future. Plus, he discusses the potential tech solutions that will help us decipher whether an image or video we’re seeing onl

Jan 19, 2024 • 18:22

Alexa, Can You Hear Me? Making AI Voice Assistants Better for Everyone.

Alexa, Can You Hear Me? Making AI Voice Assistants Better for Everyone.

AI voice assistants like Apple’s Siri and Amazon’s Alexa have become part of our everyday lives. But for people with atypical voices, including those with conditions like Parkinson’s disease and muscular dystrophy, these tools can be frustrating to use. Now a number of big tech companies including Amazon and Google, as well as research organizations are coming up with ways to make them more useful. What will it take to create voice assistants that work for everyone right out of the box?  What d

Jan 12, 2024 • 22:45

Why AI Should Be Taught to Know Its Limits

Why AI Should Be Taught to Know Its Limits

One of AI’s biggest, unsolved problems is what the advanced algorithms should do when they confront a situation they don’t have an answer for. For programs like Chat GPT, that could mean providing a confidently wrong answer, what’s often called a “hallucination”; for others, as with self-driving cars, there could be much more serious consequences. But what if AIs could be taught to recognize what they don’t understand and adjust accordingly? Usama Fayyad, the executive director for the Institute

Jan 5, 2024 • 17:43

Are Sailboats the Future of Shipping? The New, Old Tech Making Waves.

Are Sailboats the Future of Shipping? The New, Old Tech Making Waves.

Sail-powered cargo ships are making waves on the seas. High-tech versions of old tools are being installed on existing cargo ships in order to reduce fuel costs and help decarbonize the industry, which currently generates 3% of all human-created greenhouse gasses. Retrofitting cargo ships with sails could make maritime shipping greener and cheaper, and even change how the complicated shipping industry works. WSJ host Danny Lewis reports. What do you think about the show? Let us know on Apple Po

Dec 22, 2023 • 20:54

The Future of Baby Formula May Be Artificial Breast Milk

The Future of Baby Formula May Be Artificial Breast Milk

Breast milk imparts a number of long-term health benefits to babies, including a lower risk of asthma, obesity, Type 1 diabetes and sudden infant death syndrome (SIDS), according to the Centers for Disease Control and Prevention. But for a variety of reasons, many parents turn to formula. Now, several startups such as BIOMILQ and Helaina are working on new kinds of infant nutrition products that promise to better mimic parts of human breast milk—and may lead to advances in adult nutrition along

Dec 8, 2023 • 24:03

A Nuclear Power Plant in Your Backyard? Future Reactors Are Going Small

A Nuclear Power Plant in Your Backyard? Future Reactors Are Going Small

The next generation of nuclear power plants could be tiny, and that could mean big things for carbon-free electricity. Several companies including NuScale Power and Bill Gates’ TerraPower are developing small modular reactors that promise to be more adaptable than the towering conventional nuclear power plants. After years of development and growing investment, the first of these next-generation reactors could go online by 2030. But will their promises to provide safe and plentiful energy live u

Nov 22, 2023 • 26:40

Hearing Aid Tech Isn’t Just for Listening Anymore

Hearing Aid Tech Isn’t Just for Listening Anymore

There may come a day when everyone will be wearing hearing aids. That’s because today’s hearing aids can do much more than clarify and amplify sound. Companies like Starkey are adding features like cognitive activity tracking and exercise monitoring. They’re developing tech that aims to warn users before they might fall and predict aspects of mental health too. If barriers like high cost and social stigma are addressed, hearing aids could become a vital accessory, whether or not you’re one of th

Nov 10, 2023 • 26:09

Beaming Solar Energy From Space Takes a Big Step Forward

Beaming Solar Energy From Space Takes a Big Step Forward

What if there were a way to generate clean solar electricity from space and send it directly to Earth? It sounds like science-fiction, but Caltech engineers are working on ways to collect solar energy on orbiting satellites and wirelessly beam that power back to stations on the ground. The results of their experiments suggest that space-based solar power may have a bright future. But while they’ve been able to show it’s possible on a demonstration satellite, getting power from orbit to Earth is

Oct 27, 2023 • 16:21

Going Electric? Why Future Power Could Come From Hot Rocks

Going Electric? Why Future Power Could Come From Hot Rocks

Want to go electric? We might need to dig a little deeper… into the Earth’s crust. Researchers and startups are testing new technology and drilling techniques to harness geothermal energy – heat from the Earth that can be used to generate electricity. It’s a renewable energy source that has been billed as a way to boost energy independence while reducing carbon emissions. But because of technical limitations, geothermal made up just 0.4% of all electricity generated in the U.S last year. The Bid

Oct 13, 2023 • 25:51

What Planets Outside Our Solar System Can Tell Us About Life on Earth

What Planets Outside Our Solar System Can Tell Us About Life on Earth

Is there life on planets other than Earth? For generations, scientists have puzzled over the question, searching for planets that might have the right conditions both inside and outside the Milky Way. There are thousands of exoplanets – those beyond our solar system – ranging from gas giants, to balls of rock, to possible ocean worlds and so-called “super Earths.” But even as new technology has given scientists a glimpse at these distant worlds, one lingering question is whether any of them can

Sep 29, 2023 • 21:40

Real or AI? The Tech Giants Racing to Stop the Spread of Fake Images

Real or AI? The Tech Giants Racing to Stop the Spread of Fake Images

AI-generated or manipulated images are quickly becoming a lot more realistic. Soon, it may be impossible to tell the difference. That could create an opportunity for people to spread misinformation, and make it difficult to know what’s real. Tech companies like Adobe, Microsoft and Google, academics and government agencies are coming up with frameworks to verify images and, in some cases, show how they’ve been altered. But, these techniques may come with security risks of their own. WSJ’s Alex O

Sep 15, 2023 • 27:38

No More Charging Stops? We Take a Road Trip in an Ultralong-Range EV

No More Charging Stops? We Take a Road Trip in an Ultralong-Range EV

The great American road trip has long been powered by gasoline. Gas stations are everywhere, making it easy to fill-up when your gas tank nears empty. But what if you’re trying to travel long-distance in an electric car and can’t find a charger? WSJ’s Danny Lewis speaks to WSJ tech columnist Christopher Mims about his recent road trip in an ultralong-range Lucid Motors EV. The car aims to eliminate range anxiety by traveling an Environmental Protection Agency-estimated range of more than 500 mil

Sep 1, 2023 • 19:03

Meet the Soft Robots Doing the Hard Jobs of the Future

Meet the Soft Robots Doing the Hard Jobs of the Future

When you think of a robot, what comes to mind? A big metal arm in a car factory? A shiny android like C3PO from “Star Wars”? What about a robot that’s soft, floppy and looks a little more like the hot dog fingers from “Everything Everywhere, All at Once”? Soft robots are engineered for more delicate tasks that used to require a human touch – like handling food or conducting tests inside our bodies. But for now, they’re isolated to specific fields, like manufacturing and medicine, and haven’t rea

Aug 18, 2023 • 25:57

 The Sensors Helping Farmers Adapt to Extreme Weather

The Sensors Helping Farmers Adapt to Extreme Weather

Farmers across the U.S. are facing challenges from extreme weather. From intense heat and drought roasting crops to rain-delayed harvests, many who grow the food we rely on are having to find new ways to adapt. For some, that means going high-tech, using sensors that can tell them when their plants need more water or fertilizer. WSJ’s Jala Everett looks into how modern sensors are changing the world of farming and how some sensors the size of “bandages” could deliver even more precise data from

Aug 11, 2023 • 19:31

How Vaccines Could Help Ease the Threat of Deadly Fungal Infections

How Vaccines Could Help Ease the Threat of Deadly Fungal Infections

The risks from fungal pathogens are increasing. Severe infections used to be rare, but the Centers for Disease Control and Prevention estimates more than 75,000 people in the U.S. are hospitalized for fungal diseases each year, and the World Health Organization says rates of severe fungal infections are likely to increase as fungi adapt to warmer temperatures and become resistant to drugs. Could a vaccine be the answer? WSJ’s Danny Lewis explores how scientists are looking into new ways of reduc

Aug 4, 2023 • 23:41

The Wrinkles in Getting ‘Forever Chemicals’ Out of Our Clothes

The Wrinkles in Getting ‘Forever Chemicals’ Out of Our Clothes

So-called “forever chemicals” are seemingly everywhere. A recent government study found close to half of U.S. tap water contains at least one PFAS chemical. They’re also on a lot of our clothes, where the chemicals are used to promote water resistance or repel stains. But some of the things that make PFAS so effective also means they stay in our bodies for years. And these chemicals have been linked to health issues, including high cholesterol and an increased risk of kidney cancer. Now, as clo

Jul 21, 2023 • 25:38

How Drugs Like Ozempic Are Changing What We Think About Weight Loss

How Drugs Like Ozempic Are Changing What We Think About Weight Loss

You may have heard about Ozempic, Wegovy and Mounjaro. It’s tough to miss the online chatter, the ads on TV and all the news coverage. They are part of a class of drugs originally designed to treat diabetes, and all three have been shown to help people lose significant amounts of weight. That’s leading to big sales for drug companies and helping change the way we think about weight loss. WSJ’s Ariana Aspuru digs into how these drugs work, the big money involved and what it means for millions of

Jul 14, 2023 • 30:50

Astronaut Fashion Is Changing. This Is Not Your Grandpa’s Spacesuit

Astronaut Fashion Is Changing. This Is Not Your Grandpa’s Spacesuit

For the first time in decades, NASA is planning to send astronauts back to the moon. Their spacesuits will be very different from what Neil Armstrong and Buzz Aldrin wore when they walked the lunar surface in 1969. Spacesuits today are thinner and lighter, while still making sure astronauts can complete tasks and stay alive. In this conversation from the Future of Everything festival in May, WSJ’s Danny Lewis speaks to Amy Ross, one of NASA’s top spacesuit engineers. She explains how the lessons

Jul 7, 2023 • 24:19

How Do You Make Hurricane Forecasts Better? Send In the Drones

How Do You Make Hurricane Forecasts Better? Send In the Drones

Forecasting hurricanes is an inexact science. That's why they're called forecasts. But government researchers and meteorologists are working to make their predictions better, to help people know when they should evacuate and when it's safe to stay put. And that means using all sorts of new technology, including drones that sail right into the storms. WSJ's Ariana Aspuru visited the National Hurricane Center in Florida to find out how those forecasts come together and see the new models in the wo

Jun 23, 2023 • 30:32

Greener Planes Are Taking Flight. That Could Change How We Travel

Greener Planes Are Taking Flight. That Could Change How We Travel

Some of the world’s biggest aviation companies, including Boeing and Airbus, are working on the next generation of planes. One big goal? Making air travel greener by cutting its carbon footprint. So, they're ditching traditional jet fuel in favor of other options, like hydrogen fuel cells, electricity from batteries, and “sustainable aviation fuels." That could mean major changes in how we fly and how much we pay to get to our destinations. WSJ’s Danny Lewis talks with Boeing, Airbus and others

Jun 9, 2023 • 27:13

Can Flying Taxis Get Off the Ground?

Can Flying Taxis Get Off the Ground?

Imagine getting from your home to the airport and skipping all the traffic on the road in a flying taxi. They once were the domain of science fiction and Saturday morning cartoons, but a growing number of companies are working to make taxis in the sky a reality, and the FAA is coming up with regulations to keep them safe. In this conversation from the Future of Everything festival in May, WSJ’s Alex Ossola speaks to Billy Nolen, the acting FAA administrator, about the business and technology beh

May 26, 2023 • 20:03

NASA Plans to Bring Bits of Mars to Earth. It May Change How We See Space

NASA Plans to Bring Bits of Mars to Earth. It May Change How We See Space

NASA’s Perseverance rover is currently collecting samples on the surface of Mars, and some of them will be coming to Earth—that is, if all goes well. NASA has a complex plan to bring bits of the Red Planet here, arriving in 2033, so scientists can study them to answer some burning questions. What’s the planet’s history? What is its dust like? And, are there any signs that life may have existed there? WSJ’s Alex Ossola speaks to Lindsay Hays, an astrobiologist at NASA and deputy lead scientist fo

May 12, 2023 • 26:32

Forecasting Future Diseases With Every Flush

Forecasting Future Diseases With Every Flush

At the start of the Covid-19 pandemic, epidemiologists looked to our sewers to help figure out the scale of the virus’ spread. It worked, giving some public health officials a heads-up before Covid surges. Now, researchers are taking the lessons from that pandemic, and working to put the wastewater from bathing, toilets, laundry machines and dishwashers to use in monitoring the spread of other diseases. WSJ’s Danny Lewis speaks with environmental microbiologist, engineer and epidemiologist Marle

Apr 28, 2023 • 17:55

How Recycling Wastewater Could Help Quench the West’s Thirst

How Recycling Wastewater Could Help Quench the West’s Thirst

Severe droughts in the American South and West are raising new questions about how to ensure millions of people have access to clean, safe water. That’s why several local water systems, including one that provides water to 19 million people in Southern California, are looking to a method of water recycling that brings treated wastewater back into the system. It’s called “direct potable reuse,” but many people have dubbed it “toilet to tap.” Can it succeed despite the ick factor? WSJ’s Alex Ossol

Apr 14, 2023 • 25:42

How Smell is Helping Treat the Toughest Cases of Trauma

How Smell is Helping Treat the Toughest Cases of Trauma

Our sense of smell is deeply linked to our emotions, due to the connections between the tissue structures that identify odors and the parts of the brain that govern our memories and feelings. But what if those smells are linked to traumatic memories? Researchers are finding success using a combination of artificial scents and virtual reality to treat people with severe cases of trauma. WSJ’s Danny Lewis examines how new innovations could make this therapy more accessible. Further reading:  H

Mar 31, 2023 • 22:08

The ‘Mini Brains’ solving medical mysteries and raising concerns

The ‘Mini Brains’ solving medical mysteries and raising concerns

It may seem like science fiction, but over the past decade scientists have been using stem cells to grow so-called “mini brains.” Researchers prefer the term brain organoids, a collection of human cells in a petri dish that mimic the structure and cell types of our own brains. They’ve been used to study diseases like cancer and Parkinson’s, and evaluate potential treatments, but now the research is becoming more sophisticated, and that’s raising big concerns. Could they become conscious? Should

Mar 17, 2023 • 24:36

Melting Ice & Undersea Cables: How the Arctic Is Getting Fast Internet

Melting Ice & Undersea Cables: How the Arctic Is Getting Fast Internet

High-speed internet is something many of us take for granted. But the FCC says millions of Americans lack access to broadband service. That includes many people who live in the northernmost parts of Alaska, where satellite internet has long been the only option. That’s changing, though, as melting sea ice is leading a rush of companies to step in and start laying new undersea cables. WSJ Pro reporter Isabelle Bousquette visited parts of the Arctic where high-speed internet has made it easier to

Mar 10, 2023 • 27:58

Encore: Beyond Silicon? The New Materials Charting the Future of Microchips

Encore: Beyond Silicon? The New Materials Charting the Future of Microchips

Microchips are in pretty much all of our electronic devices—if it’s got a plug or a battery, it’s probably got a chip. For the past 60 years, most of these have been made of silicon. But new devices demand faster, better, and more efficient processors, and engineers are hitting silicon’s physical limits. In this encore episode of the Future of Everything, WSJ’s Alex Ossola digs into the future of chips—how scientists are boosting silicon’s capabilities and looking for other materials that could

Mar 3, 2023 • 20:50

Why the Future of Mental Health Care Could Be in Your Gut

Why the Future of Mental Health Care Could Be in Your Gut

A growing body of research suggests that the gut microbiome, the bacteria and other organisms that live in the gut, is linked to our mental health. But what if doctors could act on that information to treat mental illness by changing the gut microbiome? WSJ’s Alex Ossola talks to some of the top researchers in the emerging field of psychobiotics to explore how changing what’s in the gut could lead to future psychiatric treatments.  Help is available: Reach the 988 Suicide & Crisis Lifeline (f

Feb 17, 2023 • 27:02

How Football Tech May Change the Game for Head Injuries

How Football Tech May Change the Game for Head Injuries

When the game clock starts, football players aren’t just heading out with their pads and a game plan. Technology like helmet sensors that track the hits players take are becoming more common, especially for young players. They’re being used to figure out when a player might be at risk for a concussion or another brain injury. The data collected is helping researchers and doctors learn more about what happens to the brain over time. But could these innovations and research shape how we play footb

Feb 3, 2023 • 27:37

Algorithms Are Everywhere. How You Can Take Back Control

Algorithms Are Everywhere. How You Can Take Back Control

Computer algorithms and artificial intelligence increasingly affect more and more of our lives, from the content we’re shown online, to the music we enjoy, to how our household appliances work. But the results these algorithms produce may be changing our world in ways users may not fully understand. WSJ’s Danny Lewis speaks with psychologist Gerd Gigerenzer, director of the Harding Center for Risk Literacy at the University of Potsdam. He’s spent decades studying how people make choices and find

Jan 20, 2023 • 20:30

From Laundry to the Ocean: Fixing the Microplastics Problem in Clothes

From Laundry to the Ocean: Fixing the Microplastics Problem in Clothes

Our clothes are in need of a refresh, but not in the way you might think. With each wash, everything from sweaters to socks are releasing tiny, microscopic fibers into our water. Almost 35% of the primary microplastics in oceans right now come from laundry, according to the International Union for Conservation of Nature.  From filters in our washing machines to new materials for our clothes, alternatives are in the works to stop microplastics from coming off our clothes. But will it be enough?

Jan 6, 2023 • 24:22

Navigating The Future of Maps

Navigating The Future of Maps

From paper maps to smartphone apps, the way people navigate the world has changed tremendously due to the rise of the internet. Google Maps is the fourth most popular mobile app in the U.S. by unique visitors, according to Comscore. That makes it more popular than Instagram, Tiktok and Spotify or its closest competitor, Apple Maps. Christopher Phillips, who runs Google’s Geo team and oversees Google Maps, speaks with WSJ’s Danny Lewis about how his company is thinking about the role maps play in

Dec 23, 2022 • 19:28

Making It Rain: How Cloud Seeding Could Help Combat Future Droughts

Making It Rain: How Cloud Seeding Could Help Combat Future Droughts

This past summer, many parts of the world suffered from some of the worst drought conditions in decades. In an effort to create more rain, the government of China turned once again to cloud seeding, a controversial technique that aims to target precipitation in key areas. WSJ’s Alex Ossola talks to Dr. Katja Friedrich, an atmospheric scientist at the University of Colorado Boulder, about the advantages and disadvantages of using cloud seeding to get more water where it is needed.  Further readi

Dec 9, 2022 • 21:38

Thanksgiving of the Future: What Climate Change Means for Your Plate

Thanksgiving of the Future: What Climate Change Means for Your Plate

Thanksgiving often centers around a meal: turkey, sides and a lot of desserts. This year, many Thanksgiving staples are more expensive due to inflation; in the future, many of those staples will cost even more due to the effects of climate change. WSJ’s Alex Ossola looks into how environmental conditions, alongside technological advances, will change what makes its way to our Thanksgiving tables, and how our individual choices may spark new traditions.  Further reading:  The Trouble With But

Nov 24, 2022 • 20:53

The Problem With Plastics: Could New Recycling Tech Help the Planet?

The Problem With Plastics: Could New Recycling Tech Help the Planet?

World leaders are still trying to figure out how to handle the hundreds of millions of tons of plastic waste generated every year. Back in the 1990s, it was tough to switch on the TV and not see ads or shows offering viewers a simple solution: to reduce, reuse, and recycle plastics. Nice words, but it turns out that wasn’t enough to solve the problem. New high tech methods have shown promise in breaking down plastics or creating new ones that are easier to recycle. But they’re expensive alternat

Nov 11, 2022 • 20:43

Siddhartha Mukherjee on the Future of Cellular Medicine

Siddhartha Mukherjee on the Future of Cellular Medicine

Cells are the basic unit of life, but you could be forgiven if you stopped thinking about them after high school biology. In his newest book, “The Song of the Cell,” physician and author Dr. Siddhartha Mukherjee explores the myriad ways the humble cell is key to our world and our biology. He speaks to WSJ’s Alex Ossola about how our understanding of the cell is opening up a new frontier in medicine, how it is helping create new treatments for difficult diseases like cancer, and how it could one

Oct 28, 2022 • 24:48

Are Personal Pigs The Future of Human Medicine?

Are Personal Pigs The Future of Human Medicine?

In the future, you might leave your doctor’s office with a prescription for a pig whose DNA has been modified to match your own. Scientists are already working on genetically engineering pigs to help predict the progression of a disease, or serve as an organ donor for those who need a transplant. But could pigs one day become keys to truly personalized medicine? WSJ’s Danny Lewis explores the promise and potential pitfalls of using animals to help human health. What’s something you’re curious

Oct 14, 2022 • 20:45

Beyond Silicon? The New Materials Charting the Future of Microchips

Beyond Silicon? The New Materials Charting the Future of Microchips

Microchips are in pretty much all of our electronic devices—if it’s got a plug or a battery, it’s probably got a chip. For the past 60 years, most of these have been made of silicon. But new devices demand faster, better, and more efficient processors, and engineers are hitting silicon’s physical limits. In this episode of the Future of Everything, WSJ’s Alex Ossola digs into the future of chips—how scientists are boosting silicon’s capabilities and looking for other materials that could take it

Sep 30, 2022 • 20:50

The Conservation Conundrum: How Do We Decide Which Species to Save?

The Conservation Conundrum: How Do We Decide Which Species to Save?

From “save the whales” to “protect the bumblebee,” animal conservationists rally advocates and officials to put resources toward ensuring the survival of a threatened species. But can we really save them all? Or are we overlooking the trade-offs as we decide which animals are protected to the detriment of others? WSJ’s Danny Lewis speaks to Dr. Rebecca Nesbit, ecologist and author of the book “Tickets for The Ark: From Wasps to Whales – How Do We Choose What to Save?” about the tricky ethical q

Sep 16, 2022 • 23:16

Why Sound Could be Key to the Future of Coral Reefs

Why Sound Could be Key to the Future of Coral Reefs

With climate change warming the oceans, coral reefs remain some of the most vulnerable ecosystems. Keeping an eye on them can be time-consuming and expensive, since it requires divers to do spot-checks to see if the reefs are bustling, lively environments or if they are degrading into abandoned neighborhoods. But some researchers are increasingly tuning in to how reefs sound to monitor the corals’ health and maybe even make them more resilient. In this episode of The Future of Everything, WSJ’s

Sep 2, 2022 • 19:25

AI, Art and the Future of Looking at a Painting

AI, Art and the Future of Looking at a Painting

Three controversial paintings by Austrian symbolist painter Gustav Klimt were lost to a fire in WWII. All that remained were black and white photos - and art historians have discussed what the paintings’ motifs and colors actually looked like for decades. Recently, the Google Arts and Culture Lab gave it a try ... by tapping into artificial intelligence. In this episode of the Future of Everything, WSJ's Ariana Aspuru explores how researchers are using AI to better understand art, artists and th

Aug 19, 2022 • 24:14

How Gene-Edited Crops Could be the Future of Feeding the World

How Gene-Edited Crops Could be the Future of Feeding the World

In the decade since CRISPR gene-editing technology was first developed, it has been used to address a host of issues, such as developing new cancer treatments, designing faster rapid COVID-19 tests and to make biofuel-producing algae. Proponents say CRISPR could also help solve some of the world’s biggest food-related problems: salad greens could be more nutritious, fruits could taste better, and crops of all kinds could be altered to grow using fewer resources. The U.S. Food and Drug Administra

Aug 5, 2022 • 21:46

Making “Organic Architecture” Truly Organic

Making “Organic Architecture” Truly Organic

Neri Oxman spends her time thinking about the future of materials science and how it should influence architecture and design. In this session from the Future of Everything Festival, the architect and former tenured professor at MIT’s Media Lab speaks with WSJ Health and Science coverage chief Stefanie Ilgenfritz about her vision of a future where science, technology and organic design work together to create products and buildings that may counteract climate change in urban areas.  Further r

Jul 22, 2022 • 19:37

Fertility and the Future of Health

Fertility and the Future of Health

Welcoming a child into your family can be life changing, but for those struggling to get pregnant the process can be emotionally taxing and expensive. Reproductive science is quickly changing, as is society’s approach to the issues around fertility. In this episode, we bring you a conversation from the WSJ Future of Everything Festival, where a handful of medical practitioners and reproductive entrepreneurs discussed the future of fertility with WSJ’s Amy Dockser Marcus. Guests include: sociolog

Jul 8, 2022 • 19:16

Stocks Rise to Open Second Half of 2022

Stocks Rise to Open Second Half of 2022

Also: GM shares rise 1.4% after automaker says profits won’t be affected by computer-chip supply shortages. Kohl’s shares fall 19.6% after calling off its sale to Franchise Group. J.R. Whalen reports. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 1, 2022 • 1:24

Building the Metaverse and the Future of the Internet

Building the Metaverse and the Future of the Internet

For decades, a virtual reality version of the internet has been a staple of science fiction. The metaverse is the latest iteration and it has the potential to become something more than a new gaming platform. But years before Facebook changed its name to Meta and launched huge investments into the space, Philip Rosedale was experiment ing with many of these same ideas in the virtual world he helped create: Second Life. In a conversation with Wall Street Journal reporter Christopher Mims during t

Jun 24, 2022 • 18:41

Waste Not, Want Not: A Future Without Food Waste

Waste Not, Want Not: A Future Without Food Waste

Every year, even as millions struggle with food insecurity, about a third of all the food produced for humans in the world is thrown away, according to the UN’s Food and Agriculture Organization. That not only means wasting water and energy resources. The food, rotting in landfills, also emits methane gas linked to climate change. Attorney Emily Broad Leib, the director and founder of the Harvard Law School Food Law and Policy Clinic, has dedicated her career to researching ways to end food wast

Jun 3, 2022 • 18:38

Designing the Office of the Future: Building Serendipity

Designing the Office of the Future: Building Serendipity

The pandemic has changed the way we work and where we work. Now, as companies try to coax their employees back to the office, they are encountering new demands and shifting expectations. In this episode, we bring you a conversation from WSJ’s CEO Council Summit between world-renowned designer Thomas Heatherwick, who has spearheaded huge office complexes including Google’s new Charleston East headquarters in California, and London Business School professor Lynda Gratton, who studies how people an

May 13, 2022 • 18:00

The Human Genome “Rosetta Stone” and The Future of Health

The Human Genome “Rosetta Stone” and The Future of Health

One person’s junk is another person’s treasure. Sometimes it’s even true in science. Nearly 20 years ago, researchers said they had completed a groundbreaking project, sequencing the human genome. But they were missing about 8%. Some researchers at the time called the missing pieces “junk.” Still, a team of about 100 researchers kept going and has now finished a truly complete sequence. It’s a genomic “Rosetta Stone,” a reference guide capable of revealing what makes humans, human. One of the le

Apr 15, 2022 • 20:04

Introducing ‘As We Work’

Introducing ‘As We Work’

“As We Work” is a new podcast from the Wall Street Journal about the changing workplace and what you need to know to navigate it. Every week, we’ll speak with experts, Journal reporters, and you about how our jobs intersect with everything else. In season one, we break down how our relationship to work has evolved in the wake of the pandemic and other social phenomena. Hosted by Tess Vigeland. For further reading on pay transparency, check out WSJ reporter Chip Cutter's January article "You'll S

Apr 1, 2022 • 30:06

After Higgs Boson: Physics’ Next Move to Understand the Universe

After Higgs Boson: Physics’ Next Move to Understand the Universe

It’s been more than a decade since the European Organization for Nuclear Research (known as CERN) discovered the Higgs Boson, using their gigantic particle accelerator, the Large Hadron Collider. After three years of upgrades, they’re turning the world’s largest machine back on. What secrets of the universe are they hoping to discover? Will there be another “God Particle” moment? And are these expensive, high-energy colliders the best way forward in physics? Learn more about your ad choices. Vi

Mar 18, 2022 • 30:53

Dark Matter, Public Enemy and the Future of Physics

Dark Matter, Public Enemy and the Future of Physics

Physicist Stephon Alexander was born in Trinidad and grew up in a working class household in the Bronx. Now he’s a professor at Brown University and president of the National Society of Black Physicists. Speaking with host Janet Babin, Alexander discusses how his latest book, "Fear of a Black Universe: An Outsider's Guide to the Future of Physics" was inspired by cultural icons like the hip hop group Public Enemy and artist Jean-Michel Basquiat and why being an "outsider" could help the world an

Feb 25, 2022 • 22:24

Migratory Birds Struggle and Adapt to a Challenging Future

Migratory Birds Struggle and Adapt to a Challenging Future

Long-time naturalist and writer Scott Weidensaul has spent decades tracking migratory birds and studying their habits. But there's still a lot science doesn't know. In this episode of The Future of Everything, we talk to Weidensaul about the findings of his latest book, "A World On The Wing”, including the risks facing migrators and why unraveling their mysteries might have implications for the future of mankind. To read Weidensaul's "A World On The Wing: The Global Odyssey of Migratory Birds"

Feb 4, 2022 • 25:46

Historical Soundscapes Reveal Quieter Future For Natural World

Historical Soundscapes Reveal Quieter Future For Natural World

A group of researchers reconstructed historical soundscapes using bird data to hear the impact of dramatic declines in birds throughout the world. Host Janet Babin and former WSJ science writer Robert Lee Hotz explore how these declines in our natural soundscapes could have negative impacts on avian evolution, as well as humans in the future. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 21, 2022 • 30:08

Why Finding the Origins of Covid-19 Matters for the Next Pandemic

Why Finding the Origins of Covid-19 Matters for the Next Pandemic

It's been more than two years since the global pandemic started, and the search for the origin of the virus continues. Scientists, government agencies and the World Health Organization-as well as our own Wall Street Journal reporters-have tried to nail down whether the pandemic began when an animal transferred the virus to humans, or if it came out of a laboratory accident. But the hunt has been marred by secrecy and confusion. In this episode: why it's so important to find answers, and what new

Dec 31, 2021 • 32:39

How Psychedelic Drugs Are Making A Comeback To Treat Depression

How Psychedelic Drugs Are Making A Comeback To Treat Depression

The hallucinogenic compound psilocybin is undergoing a renaissance-not as a recreational drug but as a potential treatment for mental health conditions. We follow the journey of one participant of a scientific study into the psychedelic drug's effect on depression. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 17, 2021 • 36:30

Superconductivity: One Step Closer

Superconductivity: One Step Closer

Superconductivity means zero wasted electricity; perfectly conducted energy. Typically it's been made using either super high pressure or extremely low temperatures. This makes it inefficient and expensive for practical use. But in an incremental first, researchers have managed to create a superconducting material that works at room temperature and with less pressure. If we could create this technology large-scale, it would completely revolutionize our energy grid and the way we travel. Learn mo

Nov 26, 2021 • 31:52

Zero Carbon Future 4: Adaptation and the Future of Climate Modeling

Zero Carbon Future 4: Adaptation and the Future of Climate Modeling

While world leaders and businesses are making pledges to mitigate climate change by reducing their greenhouse gas emissions, many parts of the world are already struggling to adapt to a warming planet. The Far North - places like Siberia and Alaska, parts of which are warming three times faster than the global average - are ground zero. In this episode, we look at how they are dealing with thawing permafrost; the struggle to pay for adaptation in other U.S. cities; and why scientists say future

Nov 12, 2021 • 35:21

Zero Carbon Future 3: Suck it Up - Capturing Carbon from the Air

Zero Carbon Future 3: Suck it Up - Capturing Carbon from the Air

Experts agree that removing carbon from the atmosphere will be necessary, regardless of increases in clean energy production and storage. The process can be done both naturally and mechanically. Climate scientists say all types of carbon capture will be needed to bring down the concentration of carbon dioxide in the atmosphere. We explain what methods are being used now, explore the challenges of the technology, and how carbon pricing might impact innovation and the business of carbon capture. L

Oct 29, 2021 • 23:29

Introducing Bad Bets

Introducing Bad Bets

Bad Bets is a new podcast series from The Wall Street Journal that unravels big-business dramas that have had a big impact on our world. This season, we're delving into Enron. In 2001, energy company Enron was at the height of its power. Then, out of the blue, CEO Jeffrey Skilling resigned-just six months after he took the reins of a company he had helped turn into an innovation machine. Why? In this episode, we dive into the first cracks in the Enron facade. John Emshwiller is the host of this

Oct 23, 2021 • 29:55

Zero Carbon Future 2: How to Store Renewable Energy For a Rainy Day

Zero Carbon Future 2: How to Store Renewable Energy For a Rainy Day

One of the challenges of clean energy like wind or solar is that they fluctuate. And they're unreliable. So finding a better way to store this energy for dark seasons and doldrum days is the next hurdle to reaching goals for decarbonization. In this episode, we explore options that are already being used, and some new methods still in beta. WSJ Senior Energy Correspondent Sarah McFarlane joins host Janet Babin. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 15, 2021 • 25:37

An Archipelago Leads the Way on Clean Energy

An Archipelago Leads the Way on Clean Energy

A small Scottish community is perfecting new technologies that could help to power the green energy industry. Advances in wind and tidal power have turned the Orkney Islands into an exporter of renewable energy, instead of a fossil fuel importer. Rochelle Toplensky reports, Janet Babin hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 1, 2021 • 32:27

Paying for College and Curbing Student Debt

Paying for College and Curbing Student Debt

Student loan debt is now around $1.6 trillion. Some economists fear that debt is irreparably harming the U.S. economy. But over the past 50 years, the availability of federal student loans has changed higher education. It's led to higher attendance rates, but also higher tuitions and higher expectations from the college experience. In this episode of The Future of Everything: what structural changes could improve the lending program going forward - and how that could change what college looks li

Aug 28, 2021 • 33:44

Outhacking the Hackers: The Future of Cybersecurity

Outhacking the Hackers: The Future of Cybersecurity

A recent surge in high-profile cyber attacks has companies playing defense. Some are turning to ethical hackers to find software bugs before the bad guys do. But as Ava Sasani reports, researchers are also developing new hardware - to try and stop hackers in their tracks. Janet Babin hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 30, 2021 • 24:13

No More Noise 2: Metamaterials Can Make the World a Quieter Place

No More Noise 2: Metamaterials Can Make the World a Quieter Place

Materials scientists are getting creative in the quest to quiet our increasingly noisy world. Using metamaterials - man made materials with special properties not found in nature - researchers could soon reduce or eliminate unwanted industrial sounds. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 2, 2021 • 22:58

No More Noise: Turning Down The Volume on Cities - Part 1

No More Noise: Turning Down The Volume on Cities - Part 1

The battle against noise has been waged, rather quietly, for decades. And yet, urban noise pollution is getting worse. A growing body of evidence indicates that it is more than a nuisance- persistent exposure to noise can cause chronic health issues. Anyone can be impacted, but marginalized communities most often live closer to sources of unwanted noise. In this episode, we look at the impacts of urban noise, new efforts to understand and track it and consider design solutions that can help miti

Jun 11, 2021 • 28:20

Grammy Award Winner Jacob Collier on Evolving in Place

Grammy Award Winner Jacob Collier on Evolving in Place

Singer-songwriter and producer Jacob Collier grew up producing music in his bedroom. After years of touring the world, the pandemic allowed him to return to that space - to continue developing his genre-bending music. In this episode, the five-time Grammy Award winner shares with host Janet Babin how the pandemic impacted his creative process, and how participatory music along with social media kept him connected to his audience. Learn more about your ad choices. Visit megaphone.fm/adchoices

May 14, 2021 • 18:00

Grammy-Award Nominated Music Producer Oak Felder Shares His Vision

Grammy-Award Nominated Music Producer Oak Felder Shares His Vision

The pandemic forced artists and musicians to learn how to collaborate remotely. Some of these newfound methods were so successful, they'll likely influence the future of music creation and performance in the post-pandemic world. In this episode we talk with record producer Oak Felder about what the pandemic year taught him and how it will continue to influence his creative process. He'll be leading a workshop at the up-coming Future of Everything Festival. Learn more about your ad choices. Visit

May 7, 2021 • 21:19

How NFTs Could Disrupt the Art Market

How NFTs Could Disrupt the Art Market

After years of being a museum novelty, digital art is starting to sell like hotcakes--and in some cases for millions of dollars--because of a crypto asset called nonfungible tokens, or NFTs. And it isn't just art--sales of digital collectibles of all kinds are benefiting from these blockchain-based certificates of authenticity. NFTs are making the market more accessible for artists, but in the future, they also could disrupt the entire economy of the art market. Learn more about your ad choices

Apr 16, 2021 • 31:58

What We Can Learn From 'Long Covid'

What We Can Learn From 'Long Covid'

Millions of people worldwide who survived an initial Covid-19 infection continue to struggle with debilitating symptoms months later. Physicians are unable to explain their illness. But there's now a name for it: Long Covid. The medical community is hoping that the data trove from Long Covid survivors can not only help them understand their conditions, but also how to treat illnesses with similar symptoms. In a previous version of this podcast released on March 26, we said that Body Politic publ

Mar 26, 2021 • 25:38

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