Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

Marketecture Media, Inc.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

Brave: The independent browser and search engine

Brave: The independent browser and search engine

The interview with JP Schmetz, the Chief of Ads at Brave, explores the company's role as a privacy-focused browser and search engine with over 80 million monthly users. Schmetz discusses Brave's integration of AI-powered search, its stance against third-party trackers, and its unique ad ecosystem that supports first-party ads while blocking programmatic advertising. Brave also offers advertising formats like search ads, a "New Tab Takeover," and push notifications, with a focus on incremental ad

Feb 24, • 25:50

Episode 111: Ross Benes on eMarketer and Juggalos

Episode 111: Ross Benes on eMarketer and Juggalos

Ross Benes has been a senior analyst at eMarketer for over seven years. He shares some stats, and some color on how the stats are created. Plus Juggalos! Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 21, • 43:29

Episode 110: Adalytics finds CSAM and ends up in the crosshairs

Episode 110: Adalytics finds CSAM and ends up in the crosshairs

We have a frank conversation with Krzysztof Franaszek of Adalytics about the finding of ad-supported child sexual content and how the government got involved. We also ask him about his unconventional methods and the controversies around how his company does business. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 14, • 53:56

Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round

Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round

Ron Jacobson from Rockerbox joins Ari and Eric to talk about Media Mix Modeling (MMM) and why Google and Meta have embraced it. Plus everything else you care about in measurement. We also discuss the news of the week, including the massive StackAdapt funding round, along with TVScientific's "B" round that included Roku as an investor. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 7, • 45:32

Overwolf: PC Gaming Add-Ons and Monetization

Overwolf: PC Gaming Add-Ons and Monetization

Overwolf provides developers with an app store for PC games, where third-party creators can build overlays that enhance gameplay with real-time information, tools, and enhancements. These apps function as add-ons to existing games, offering features like real-time strategy guides, in-game analytics, and other utilities that improve user experience. Overwolf monetizes through an advertising model, where independent developers earn revenue via in-app ads while game publishers benefit from increase

Feb 3, • 16:39

Episode 108: Brett Wilson from TubeMogul is back and is investing in AI

Episode 108: Brett Wilson from TubeMogul is back and is investing in AI

Brett Wilson was the founder and CEO of TubeMogul through its sale to Adobe. Now he's the founder of Swift.vc, a fund focused on AI enablement. Eric and Ari talk to Brett about what he's seeing in the market and where there are opportunities. In the news of the week we discuss Nielsen's move to stop selling panel data as a stand-alone service, Facebook's monster earnings, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 31, • 48:13

Justify Your Existence: AdBridge melds native ads with context

Justify Your Existence: AdBridge melds native ads with context

AdBridge is a creative technology startup that focuses on enhancing contextual relevance in native advertising. Founded by James O'Connor, the company aims to improve ad memorability by blending editorial content with pre-approved brand messaging through a transitionary language they call "The Bridge." Their initial product targets web-based environments, where ads integrate seamlessly into articles while maintaining clear disclosure as advertisements. AdBridge is in its early stages, w

Jan 27, • 8:44

Episode 107: Paige Bilins on what 2025 holds in store for CTV

Episode 107: Paige Bilins on what 2025 holds in store for CTV

Paige Bilins is the SVP of product for Magnite. She joined me at CES in Las Vegas to talk about the future of CTV and what is in store. Eric and Ari talk TikTok getting saved by Trump, Nielsen getting its groove back (or at least its certification), WPP employees rebelling against RTO, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 24, • 44:02

VidMob: Analyzing and optimizing creatives

VidMob: Analyzing and optimizing creatives

VidMob is a creative data company that helps marketers optimize their advertising by analyzing the creative elements of ads and linking them to performance metrics. It uses proprietary models to process data from platforms like Meta, Google, TikTok, and Amazon, examining millions of ad creatives frame by frame to identify factors like production style, narrative arc, and audience preferences. The platform enables brands to make data-driven creative decisions, leading to substantial performance i

Jan 20, • 18:34

Episode 106: Dissecting the Vistar-TMobile and Sincera-TTD deals

Episode 106: Dissecting the Vistar-TMobile and Sincera-TTD deals

Eric and Ari are joined by digital out of home expert Tim Rowe who helps us dissect the $600 million acquisition of Vistar by T-Mobile. We also discuss the surprise Sincera acquisition by The Trade Desk. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 17, • 48:37

Nada Bradury explains AD-ID. How it works, and why you should care.

Nada Bradury explains AD-ID. How it works, and why you should care.

AD-ID is owned by two non-profits organizations and provides a universal identifier for advertising creatives, akin to a UPC code for ads, enabling standardized tracking and management throughout the advertising ecosystem. Used by over 80% of Fortune 500 companies, AD-ID's system supports transparency, accountability, and cross-platform measurement by encoding essential metadata like brand, product, and format. The platform offers flexible creation methods, including APIs and spreadshee

Jan 13, • 20:57

Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising

Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising

We have author and professor Sandra Matz talking about her research into the effect of consumer psychology on advertising and marketing. Eric and Ari were at CES this week and they talk about all the exciting CTV news, including Comcast's "Universal Ads".Sponsored by Start.io, visit at start.io/nofees Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 10, • 49:53

Tercept: Data infrastructure specialist for ad tech

Tercept: Data infrastructure specialist for ad tech

Tercept is a data infrastructure provider specializing in supporting ad tech and media companies by streamlining the collection, processing, and visualization of monetization and marketing-related data. Founded in 2018, the company offers tools and services to integrate, normalize, and manage data from over 400 sources, enabling clients to transform raw data—such as logs from ad servers and third-party platforms—into actionable insights through customizable dashboards and role-based access. Terc

Jan 6, • 14:42

Episode 104: Year in review, awards, and predictions with Ari and Eric

Episode 104: Year in review, awards, and predictions with Ari and Eric

Ari and Eric review the best and the worst of 2014 and make some predictions about the future.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Dec 27, 2024 • 48:30

Episode 103: Andrew Lipsman on retail media trends, Walmart, and more

Episode 103: Andrew Lipsman on retail media trends, Walmart, and more

Andrew Lipsman is an Independent analyst, formerly eMarketer, NPD, Comscore. We talk retail media trends, Walmart-Vizio, etc.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Dec 20, 2024 • 44:24

IAB Tech Lab Summit: Aashish Takkala of TikTok

IAB Tech Lab Summit: Aashish Takkala of TikTok

Jeremy Bloom interviews Aashish from TikTokFor more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Dec 16, 2024 • 6:57

Episode 102: Sir Martin Sorrell

Episode 102: Sir Martin Sorrell

The latest on S4 Capital, how AI is shaping the holding companies of the future, and more.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Dec 13, 2024 • 58:56

IAB Tech Lab Summit: Achim Schlosser from Bertelsmann

IAB Tech Lab Summit: Achim Schlosser from Bertelsmann

Jeremy Bloom interviews Achim Schlosser, the VP of Global Data Standards at Bertelsmann about the challenges of working with data in today's privacy environment.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Dec 9, 2024 • 10:21

Episode 101: Andy Goldberg of PCH

Episode 101: Andy Goldberg of PCH

PCH, or Publisher's Clearing House, has been around for 70 years, and had a lot to teach us about user data, consent, and direct marketing.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Dec 6, 2024 • 43:13

IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports

IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports

Jeremy Bloom interviews Manny Puentes of Genius sports. Genius has been a leader in visual enhancements to live sporting events and is now building an advertising business.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Dec 2, 2024 • 20:47

Episode 100! Michael Kassan helps us celebrate

Episode 100! Michael Kassan helps us celebrate

Legendary marketing whisperer Michael Kassan comes on the show to help up celebrate our 100th episode. We talk about pretty much everything!For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Nov 26, 2024 • 43:02

IAB Tech Lab Summit: Mathieu Roche of ID5

IAB Tech Lab Summit: Mathieu Roche of ID5

Mathieu talks about how ID5 is trying to replace third party cookies with something better.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Nov 25, 2024 • 7:23

Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.

Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Nov 22, 2024 • 52:16

IAB Tech Lab Summit: Cadi Jones from Index

IAB Tech Lab Summit: Cadi Jones from Index

Ari is joined by Cadi Jones, the GM for EMEA for Index Exchange to talk about curation, CTV, and more.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Nov 18, 2024 • 9:14

Episode 98: Mark Guldimann explains everything about attention

Episode 98: Mark Guldimann explains everything about attention

Mark is the CEO of Adelaide and he gives Eric and Ari a crash course in everything about attention measurement and metrics. In the News, we talk about the awful Forrester chart and the allegations against Zeta.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Nov 15, 2024 • 43:37

Shopsense.ai: Enabling second screen shopping for TV

Shopsense.ai: Enabling second screen shopping for TV

Shopsense.ai is a platform that enables broadcasters to transform into commerce destinations by capitalizing on "second screen" experiences, where viewers use a mobile device while watching TV. The platform allows audiences to shop for products seen on-screen through dedicated microsites, interactive content, and AI-powered image recognition. With partnerships with over a thousand retailers, Shopsense offers product suggestions for items inspired by media content, like fashion from red carpet ev

Nov 11, 2024 • 22:26

Episode 97: Live from London with the IAB Tech Lab

Episode 97: Live from London with the IAB Tech Lab

Ari interviews Shailley Singh the CEO of the IAB Tech Lab from their big event in London. And we announce our first ever conference, MarketectureLive (www.marketecturelive.com)For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Nov 8, 2024 • 36:54

Justify Your Existence: Streamr.ai

Justify Your Existence: Streamr.ai

Streamr.ai is a platform that enables small and medium-sized businesses to create and launch AI-generated video ads on Connected TV (CTV). The platform uses generative AI, called Streamr GPT, which leverages models from OpenAI and other providers to automatically create commercials by pulling brand assets from sources like business profiles or websites. Streamr.ai’s goal is to simplify CTV advertising for non-technical users by handling the creative and ad placement, targeting local audiences ef

Nov 4, 2024 • 7:35

Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare

Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Nov 1, 2024 • 40:39

Advertising Week: Elizabeth Chapman of Nextroll In-Person

Advertising Week: Elizabeth Chapman of Nextroll In-Person

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Elizabeth ChapmanVP, Tech Partnerships & Channels of Nextroll (formerly AdRoll) about their work with the Privacy Sandbox and how they are approaching the cookieless future as a retargeting company.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Oct 28, 2024 • 12:57

Episode 95: Randall Rothenberg, former head of the IAB

Episode 95: Randall Rothenberg, former head of the IAB

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Oct 25, 2024 • 42:59

Advertising Week: Katie McAdams of Basis In-Person

Advertising Week: Katie McAdams of Basis In-Person

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO of Basis (formerly Centro) about their expansion into mid- and large-sized agencies from their traditional position with smaller clients.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Oct 21, 2024 • 13:57

Episode 94: Dave Otten on the JW-Connatix deal and what's next

Episode 94: Dave Otten on the JW-Connatix deal and what's next

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Oct 18, 2024 • 43:02

Advertising Week: InMobi and Kochava In-Person

Advertising Week: InMobi and Kochava In-Person

We took advantage of Advertising Week by conducting a number of in-person interviews. We kicked off the week Vasuta Agarwal, the Chief Business Officer of Inmobi and Charles Manning, the CEO/President of Kochava. We talk about the current state of in-app advertising, as well as how brands are looking at the opportunities outside of the walled gardens.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketectur

Oct 14, 2024 • 21:01

Episode 93: What's up with the Amazon DSP? Plus merger mania!

Episode 93: What's up with the Amazon DSP? Plus merger mania!

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Oct 11, 2024 • 45:03

Bonus Episode: The Monopoly Report with Jason Kint

Bonus Episode: The Monopoly Report with Jason Kint

This is our inaugural episode of the latest podcast from Marketecture, The Monopoly Report. Hosts Ari Paparo and Alan Chapell will be interviewing legal, policy, and business experts about the ongoing antitrust cases against the advertising giants.Subscribe to the Monopoly Report podcast for more.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Oct 8, 2024 • 34:24

Samsung Ads: Addressable advertising on TVs and Mobile

Samsung Ads: Addressable advertising on TVs and Mobile

Samsung Ads is the advertising arm of Samsung, leveraging the company’s ecosystem of smart devices, including televisions and mobile phones, to deliver targeted and addressable advertising. With over 72 million smart TVs in U.S. households, Samsung Ads offers advertisers access to an extensive audience through connected TV (CTV) and mobile devices. The platform enables brands to reach consumers at different stages of their journey, from brand awareness to conversion, with features like increment

Oct 7, 2024 • 25:52

Episode 92: John Battelle on Wired, Web 2.0, and the future of media

Episode 92: John Battelle on Wired, Web 2.0, and the future of media

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Oct 4, 2024 • 58:02

The Vanderhook's give us the scoop about VIant AI

The Vanderhook's give us the scoop about VIant AI

Viant AI is a generative AI tool designed to automate media planning and campaign setup for digital advertising. Built on top of Viant’s demand-side platform (DSP), Viant AI helps advertisers and agencies streamline the labor-intensive tasks involved in planning and executing campaigns. By providing key information such as advertiser details, campaign goals, and budget, the tool automatically generates initial campaign strategies, allowing media planners to review and make adjustments. The AI’s

Sep 30, 2024 • 22:37

Episode 91: Mark Jablonowski on programmatic politics

Episode 91: Mark Jablonowski on programmatic politics

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Sep 27, 2024 • 47:09

Episode 90: Brian O'Kelley on the Google case, greening ad tech, and Trade Desk's OS

Episode 90: Brian O'Kelley on the Google case, greening ad tech, and Trade Desk's OS

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Sep 20, 2024 • 54:07

Richy Glassberg tells us about Safeguard and  compliance for privacy issues

Richy Glassberg tells us about Safeguard and compliance for privacy issues

Safeguard is a legal compliance platform that helps businesses navigate the complex landscape of privacy laws and regulations. The company provides standardized assessments for various privacy laws, such as GDPR and CCPA, and offers tools to ensure that both the company and its vendors comply with these regulations. Safeguard's platform allows businesses to manage their privacy compliance through a SaaS model, making it easier to document and track legal obligations, while also facilitating coll

Sep 17, 2024 • 21:04

Episode 89: Alan Chappel helps put the antitrust trial in perspective

Episode 89: Alan Chappel helps put the antitrust trial in perspective

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Sep 13, 2024 • 45:17

Symitri: TrustX is reborn with clean room technology from Akamai

Symitri: TrustX is reborn with clean room technology from Akamai

Symitri is a company that provides a real-time privacy firewall and data clean room solution for the open internet, called Symitri Prism. The platform leverages a partnership with Akamai to allow advertisers and publishers to securely manage and match first-party data without sharing it directly, enabling real-time deterministic addressability and measurement. The company evolved from a media exchange service called Trust X and now focuses on privacy-safe, real-time data solutions for programmat

Sep 9, 2024 • 23:35

Episode 88: Tim Rowe from OOHInsider teaches us about digital out of home

Episode 88: Tim Rowe from OOHInsider teaches us about digital out of home

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Sep 6, 2024 • 48:11

Episode 88: Adam Epstein on the Google search case and possible remedies

Episode 88: Adam Epstein on the Google search case and possible remedies

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Aug 30, 2024 • 54:34

Admiral is using a $19 million raise to grow its Visitor Relationship Management

Admiral is using a $19 million raise to grow its Visitor Relationship Management

Admiral, which just raised $19 million in funding, focuses on helping publishers recover revenue lost to ad blockers and other privacy-related disruptions. The company offers a comprehensive Visitor Relationship Management (VRM) platform that includes multiple modules such as ad block recovery, subscription management, email capture, and privacy consent management. These modules help publishers build relationships with their visitors by addressing challenges like ad blocking, enhancing subscript

Aug 26, 2024 • 24:37

Episode 86: Jay Askinasi tells us whether Roku is a streaming platform, an ad platform or a hardware company

Episode 86: Jay Askinasi tells us whether Roku is a streaming platform, an ad platform or a hardware company

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Aug 23, 2024 • 44:00

Dstillery: Evolution from a DSP to a data specialist for prospecting

Dstillery: Evolution from a DSP to a data specialist for prospecting

Dstillery, originally known as Media6Degrees, has evolved from being a demand-side platform (DSP) to an AI-driven audience solutions company that focuses on providing high-performing audience targeting data for programmatic advertising. The company no longer operates as a DSP but instead offers third-party audience data that can be integrated into platforms like The Trade Desk and Google DV360. Dstillery is known for its advanced data science and patented AI technology, which enables highly gran

Aug 19, 2024 • 21:57

Episode 85: Michael Leavitt on the state of digital travel

Episode 85: Michael Leavitt on the state of digital travel

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Aug 16, 2024 • 47:18

FatTail: Moving from OMS to a marketplace

FatTail: Moving from OMS to a marketplace

FatTail is a SaaS-based technology company that provides solutions for deal automation primarily for premium publishers. Their core product is an Order Management System (OMS) that handles everything from inventory management to billing for direct sales. FatTail differentiates itself through a highly flexible and configurable system, integrations with CRM and ad servers, and by extending its functionality to include a marketplace that allows publishers to scale their inventory and automate tran

Aug 12, 2024 • 17:52

Episode 84: Mark Mannino on Flywheel's $835 exit to Omnicom

Episode 84: Mark Mannino on Flywheel's $835 exit to Omnicom

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Aug 9, 2024 • 45:34

MadConnect connects all your platforms without engineering work

MadConnect connects all your platforms without engineering work

MadConnect, a product of MadTech, is an automated platform designed to facilitate API connections between various marketing and advertising technology systems. It simplifies the integration process by allowing users to connect multiple platforms for data transfer and audience activation without the need for extensive technical expertise, thereby enhancing operational efficiency and enabling real-time data management.For more in-depth discussion of these topics and links to the news we discuss, s

Aug 5, 2024 • 16:32

Episode 83: Craig Kostelic of Conde Nast on thriving within walled gardens

Episode 83: Craig Kostelic of Conde Nast on thriving within walled gardens

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Aug 2, 2024 • 43:11

OpenX invests in curation and CTV

OpenX invests in curation and CTV

Gil Sommer, the VP of Product for OpenX, discussed the company's role as an independent omnichannel supply-side platform (SSP) focusing on curation, transparency, and sustainability. OpenX has transitioned from on-premise infrastructure to a cloud-based system, allowing for scalable operations. The company has significantly invested in the connected TV (CTV) sector, emphasizing audience-based activation for better ad targeting and performance. Sommer highlighted OpenX's commitment to transparenc

Jul 29, 2024 • 20:54

Episode 82: Mario Diez on the state of contextual post Oracle's exit

Episode 82: Mario Diez on the state of contextual post Oracle's exit

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Jul 26, 2024 • 47:01

Emergency Pod: Google isn't getting rid of cookies after all?

Emergency Pod: Google isn't getting rid of cookies after all?

Andrew Cassale from Index Exchange and Paul Bannister from Raptive help analyze today's shocking news.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Jul 22, 2024 • 24:17

Constant Contact: Email and marketing services for smaller businesses

Constant Contact: Email and marketing services for smaller businesses

Stephanie Ting, the Chief Strategy Officer of Constant Contact, details the company's evolution and current offerings. Founded in 1995, Constant Contact aims to empower small businesses with tools to compete effectively against larger rivals. The company, now owned by Clear Lake Capital, offers a SaaS platform that includes email marketing, SMS marketing, social media management, contact management, SEO, and online ads. The company serves a broad range of industries, including nonprofits, servic

Jul 22, 2024 • 19:12

Episode 81: Joe Hirsch on bringing automation to ad ops

Episode 81: Joe Hirsch on bringing automation to ad ops

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Jul 19, 2024 • 48:16

Playwire: Helping publishers with every aspect of revenue

Playwire: Helping publishers with every aspect of revenue

Playwire provides what they call a revenue amplification management platform (RAMP) for publishers. Their platform integrates various technologies and services, including ad serving, data management, and sales operations, to help publishers maximize their ad revenue and manage their business operations more efficiently. Playwire focuses on mid-tail to enterprise-level publishers, offering a combination of proprietary and third-party technologies to optimize ad delivery, prevent fraud, and ensure

Jul 15, 2024 • 19:21

Episode 80: Danilo Tauro of Uber Eats gives trends and predictions for commerce media

Episode 80: Danilo Tauro of Uber Eats gives trends and predictions for commerce media

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Jul 12, 2024 • 47:25

Permutive builds 1P targeting on device for speed and coverage

Permutive builds 1P targeting on device for speed and coverage

Permutive helps publishers and advertisers manage and utilize first-party data to address the challenges of a post-cookie, privacy-focused world. By processing data on the user's device, Permutive enables real-time audience segmentation and targeting regardless of privacy preferences. The platform supports publishers by providing tools to optimize ad revenue and audience engagement, while advertisers can use it to integrate their data for precise audience targeting and campaign activation. Permu

Jul 8, 2024 • 19:23

Episode 79: Justify Your Existence Independence Day Special

Episode 79: Justify Your Existence Independence Day Special

Three small-ish ad tech companies come on and try to Justify Their Existence. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Jul 3, 2024 • 23:20

tvScientific is bringing performance to CTV

tvScientific is bringing performance to CTV

Jason Fairchild, co-founder and CEO of tvScientific, discusses the company's focus on bringing performance-based advertising to television. tvScientific enables advertisers, particularly those accustomed to digital platforms like Google and Facebook, to buy and measure TV ads in a similar manner. The platform allows for precise targeting and outcome measurement, bridging the gap between ad exposure and advertiser-defined outcomes. tvScientific aims to optimize TV ad campaigns automatically, driv

Jul 1, 2024 • 21:17

Episode 78: Rob Leathern's car is spying on him

Episode 78: Rob Leathern's car is spying on him

Privacy and policy veteran Rob Leathern discusses how Google and Facebook approach various privacy problems and why his Toyota stole his data.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Jun 28, 2024 • 45:50

AppsFlyer: Mobile attribution across channels

AppsFlyer: Mobile attribution across channels

Barak Witkowski, Chief Product Officer at AppsFlyer, explains that the company specializes in mobile measurement and marketing analytics, helping advertisers attribute business outcomes to their marketing efforts. Founded in 2012 and based in Tel Aviv, AppsFlyer has grown to 1,500 employees across 20 offices, serving over 100,000 apps. The platform provides a comprehensive view of marketing performance, cleaning ad fraud, and integrating various marketing data. Witkowski discusses the challenges

Jun 24, 2024 • 33:55

Episode 77: Gokul Rajaram on building AdSense and Facebook ad platforms

Episode 77: Gokul Rajaram on building AdSense and Facebook ad platforms

Gokul was the product lead on AdSense, the deal champion for buying DoubleClick, and the head of ad products for Facebook.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Jun 21, 2024 • 52:09

Wurl: Applovin's secret weapon in CTV

Wurl: Applovin's secret weapon in CTV

In an interview with Marketecture, Ron Gutman, CEO of Wurl, explains how the company facilitates content distribution and monetization for Connected TV (CTV) through its technology. Founded in 2017, Wurl initially focused on creating free ad-supported streaming TV (FAST) channels, and now works with various TV manufacturers and app platforms to distribute and monetize content globally. Wurl's acquisition by AppLovin has expanded its reach into performance marketing, allowing advertisers to targe

Jun 17, 2024 • 30:52

Episode 76: David Cohen on the IAB's future and privacy regulation

Episode 76: David Cohen on the IAB's future and privacy regulation

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Jun 14, 2024 • 49:05

Semasio: Using non-cookie and contextual data in regulated industries

Semasio: Using non-cookie and contextual data in regulated industries

In an interview with Marketecture, Jeff Ragovin, CEO of Semasio, discusses the company's evolution and rebranding from Phyllo to Semasio. He highlights Semasio's global presence and its work with data modeling and distribution for programmatic advertising. The company leverages semantic AI technology to offer precise contextual advertising and audience targeting, even in highly regulated industries. Semasio integrates multiple ID systems and supports a wide range of languages and regions, provid

Jun 10, 2024 • 18:26

Episode 75: AdTechGod and Jeremy Bloom join Marketecture

Episode 75: AdTechGod and Jeremy Bloom join Marketecture

Big news this week as the Marketecture family expands.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Jun 7, 2024 • 40:03

IAB Tech Lab: OMSDK with Joe Ranzenbach

IAB Tech Lab: OMSDK with Joe Ranzenbach

The interview with Joe Razenbach discusses the development and impact of the IAB Tech Lab's Open Measurement Software Development Kit (OMSDK). This standard, which emerged from the challenges of verifying ad viewability and preventing fraud in mobile app environments, provides a unified solution for ad verification. Initially developed by IAS and later adopted by the IAB Tech Lab, OMSDK simplifies the process by allowing a single SDK to execute various verification tags. This reduces the need fo

Jun 3, 2024 • 15:08

Episode 74: Kerel Cooper on reaching black audiences

Episode 74: Kerel Cooper on reaching black audiences

Kerel Cooper is the President of Advertising for Group Black. He takes us through how they connect brands with African American audiences and the challenges in the space for buyers and sellers.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

May 31, 2024 • 45:33

IAB Tech Lab: Ads.txt with Neal Richter

IAB Tech Lab: Ads.txt with Neal Richter

The interview with Neal Richter, Director of Science and Engineering at Amazon DSP, discusses the evolution and impact of IAB Tech Lab standards such as ads.txt, sellers.json, and SChain. These standards were developed to address issues of seller authentication and inventory misrepresentation in the digital advertising ecosystem. Ads.txt allows publishers to declare authorized sellers of their inventory, reducing fraudulent activities. Sellers.json provides a way for exchanges to list entities a

May 27, 2024 • 29:40

Episode 73: Josh Palau on pharma and in-housing

Episode 73: Josh Palau on pharma and in-housing

Josh Palau, the VP of Performance Media for Pfizer joins us for a discussion of how programmatic works for pharma marketing, as well as his general experience with in-housing.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

May 24, 2024 • 40:21

IAB Tech Lab Special: Open RTB

IAB Tech Lab Special: Open RTB

The discussion on the openRTB protocol delved into its history, challenges, and impact on the digital advertising landscape. Introduced by Bill Simmons, the protocol aimed to standardize the communication between buyers and sellers of online advertising, simplifying the previously chaotic system where each platform had its own unique protocols. This standardization facilitated easier and more efficient interactions within the industry. The interview also touched on the gradual acceptance and imp

May 20, 2024 • 20:53

Episode 72: Ron Jacobson on MMM, plus a Colossus deep dive

Episode 72: Ron Jacobson on MMM, plus a Colossus deep dive

Ron Jacobson from Rockerbox talks attribution, the walled gardens, and the future of MMM. Plus Ari goes deep on the Colossus situation.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

May 17, 2024 • 41:26

IAB Tech Lab Special: VAST

IAB Tech Lab Special: VAST

The VAST (Video Ad Serving Template) standard, as explained by Ari Paparo, was developed to facilitate the integration of video ads across various platforms, addressing early challenges in the digital advertising space such as the lack of a unified method for embedding video content in ads. Initially created during Paparo’s tenure at DoubleClick, VAST aimed to standardize the delivery of video ads, enabling a more straightforward interaction between video publishers and advertisers. This standar

May 13, 2024 • 21:40

Episode 71: Hollis Guerra on how to get PR

Episode 71: Hollis Guerra on how to get PR

Also, earnings coverage, SERP disasters, and more.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

May 10, 2024 • 41:23

IAB Tech Lab Special: The Transparency and Consent Framework

IAB Tech Lab Special: The Transparency and Consent Framework

The Transparency and Consent Framework (TCF), discussed by Julia Shullman of Telly, addresses key challenges in digital advertising related to the GDPR and ePrivacy Regulation. TCF standardizes the presentation of information about advertising vendors and user choices across the digital ad ecosystem, facilitating compliance with European regulations. It enables users to make informed choices about the vendors processing their data, while allowing publishers and vendors to communicate these choic

May 6, 2024 • 27:28

Episode 70: Kym Insana built an agency entirely with remote WFH moms

Episode 70: Kym Insana built an agency entirely with remote WFH moms

Plus Google Network woes, and the Trade Desk - Roku partnership.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

May 3, 2024 • 38:19

Innovid: From TVSquared to Harmony

Innovid: From TVSquared to Harmony

Innovid specializes in advertising services for digital and TV platforms. It offers a suite of products designed for the creation, delivery, measurement, and optimization of video ads. These services are detailed into four main categories: creative composition tools that integrate with existing creative software to enhance ad interactivity and personalization; a buy-side ad server that manages delivery and measurement of ad impressions across digital and connected TV (CTV) platforms; advanced an

Apr 29, 2024 • 31:22

Episode 69: WPP's CTO spends over $300 million per year on AI

Episode 69: WPP's CTO spends over $300 million per year on AI

How is WPP investing over $300 million per year on AI? Stephan Pretorius, the company's CTO, explains. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Apr 26, 2024 • 45:20

Equativ: Moving beyond the Smart Ad Server

Equativ: Moving beyond the Smart Ad Server

Equativ, previously known as Smart Ad Server, offers a suite of ad tech solutions including an enterprise ad server and a supply-side platform (SSP). The company emphasizes its ability to provide customized ad serving solutions that cater to specific enterprise needs rather than offering a one-size-fits-all product, which sets it apart in competing with giants like Google. Moreover, Equativ's SSP is tailored for the European market but is expanding in the U.S. and Latin America, offering distinc

Apr 22, 2024 • 23:35

Episode 68: Feed DSPs what they eat with Chris Kane

Episode 68: Feed DSPs what they eat with Chris Kane

Jounce's Chris Kane joins us for the latest on SPO. Plus X brand safety and "Person on the street" from Possible.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Apr 19, 2024 • 41:12

Kargo: A creative-driven premium ad network

Kargo: A creative-driven premium ad network

Kargo focuses on providing innovative advertising solutions by integrating directly with publishers rather than relying on third-party supply-side platforms (SSPs). In the interview, Harry Kargman explains that Kargo works exclusively with major publishers like NBC, CBS, and Viacom, emphasizing direct integration. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture M

Apr 15, 2024 • 35:20

Episode 67: Why can you buy CTV 214 different ways?

Episode 67: Why can you buy CTV 214 different ways?

Lara Koenig from MiQ gives us a class on SPO for CTV.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Apr 12, 2024 • 51:14

adMarketplace: search ads without the search engine

adMarketplace: search ads without the search engine

adMarketplace specializes in search marketing, focusing on integrating with various platforms like browsers, shopping apps, and social content to enhance consumer search experiences. The company works with major browsers like Firefox and Opera, and shopping apps like Klarna, offering targeted advertising based on consumer search behavior. Their technology allows for real-time decision-making about what's relevant to the consumer, adjusting ad relevance as users type in their search queries. This

Apr 8, 2024 • 33:54

Episode 66: Politics and AI with Richard Raddon of Zefr

Episode 66: Politics and AI with Richard Raddon of Zefr

Plus Forbes MFA, and AdTheorent acquisition.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with p

Apr 5, 2024 • 41:22

Pubmatic: A focus on new products and capabilities

Pubmatic: A focus on new products and capabilities

The interview with Nishant Khatri, EVP of Product at PubMatic, outlines several products designed to enhance digital advertising strategies through data integration and audience targeting. 'Connect' serves as a platform facilitating collaboration between publishers, buyers, data providers, and commerce media companies, aiming for effective audience targeting by integrating various data sources. 'Identity Hub' is introduced as a solution to manage the complexity arising from the proliferation of

Apr 1, 2024 • 31:57

Episode 65: Shane Shevlin still believes in customizable DSPs

Episode 65: Shane Shevlin still believes in customizable DSPs

Shane tells us about his time at IPONWEB, the birth of BidSwitch, and his new platform, Bedrock.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive covera

Mar 29, 2024 • 54:41

Episode 64: Listeners Strike Back

Episode 64: Listeners Strike Back

Sometimes our listeners have perspectives that differ from ours. So we're giving them a chance to give us some feedback. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launch

Mar 21, 2024 • 39:51

JYE: Licorice

JYE: Licorice

Licorice offers a solution for users who prefer to engage with online content and ads without sharing personal data like email addresses or phone numbers. Instead, users can log in anonymously to participating publishers' sites through Licorice, which in return asks them to provide information about their interests. This information is then utilized by publishers for more targeted advertising, without needing to know the user's identity or personal details. Licorice aims to balance user privacy

Mar 18, 2024 • 5:28

JYE: Crosshatch

JYE: Crosshatch

Olympus, now rebranded as Crosshatch, was introduced as a data demilitarized zone (DMZ) designed to create personalized online experiences without directly handling personal data. Aimed primarily at businesses seeking to provide personalized services, particularly marketers, Olympus proposes a novel solution to the challenge of personalizing without compromising user privacy.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way

Mar 18, 2024 • 7:15

Episode 63: Josh Chasin on measurement, plus MediaLink and TikTok drama

Episode 63: Josh Chasin on measurement, plus MediaLink and TikTok drama

Josh is a veteran of the measurement business and he gives his perspective on how measurement is evolving.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extens

Mar 15, 2024 • 43:47

XR -- formerly ExtremeReach -- wants to be your complete solution for creative

XR -- formerly ExtremeReach -- wants to be your complete solution for creative

The interview with Jo Kinsella from XR (formerly Extreme Reach) delves into the rebranding and expansion of the company, highlighting its evolution from TV distribution to a comprehensive platform marrying creative and media. Kinsella outlines XR's focus on streamlining the advertising workflow through technology, emphasizing the integration of asset management, distribution, creation, and informative insights. The discussion also touches on XR's role in addressing industry challenges like creat

Mar 11, 2024 • 23:18

Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do about it

Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do about it

Plus the latest controversy with "Ad Bridging"Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with

Mar 8, 2024 • 47:28

Qortex: Contextual video overlay ads create new inventory for publishers

Qortex: Contextual video overlay ads create new inventory for publishers

Qortex specializes in enhancing video advertising through its Onstream ad experiences and Intelligent Video Analytics. Onstream integrates ads into video content in real-time, based on the content's context, analyzed by their video analytics. This allows for ads to be contextually relevant, like showing a Nike ad during a basketball game featuring LeBron James. The system is designed to not interrupt the viewer's experience, with various overlay formats that adjust based on the device and user i

Mar 4, 2024 • 20:23

Episode 61: RampUp After Dark

Episode 61: RampUp After Dark

Ari's interviews LiveRamp CPO Kimberly Bloomston and former Habu CEO Matt Kilmartin, direct from RampUp.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensiv

Mar 1, 2024 • 44:00

Ad Fontes Media: Making news sites work for advertising

Ad Fontes Media: Making news sites work for advertising

Ad Fontes Media is a public benefit company focused on supporting high-quality journalism through scientific rating of news content for bias and reliability. They utilize both human raters and AI to assess over 150,000 articles daily, aiming to encourage marketers to invest in news media. Ad Fontes serves as a bridge between advertisers and news publishers, offering tools to select news outlets for advertising, thereby improving brand safety and suitability. Their work addresses the decline in a

Feb 26, 2024 • 26:34

Episode 60: Michael Cassidy on bringing ad dollars to retailers, plus Walmart-Vizio

Episode 60: Michael Cassidy on bringing ad dollars to retailers, plus Walmart-Vizio

Michael Cassidy is the CEO of M3, bringing non-endemic advertising dollars to retailers. Think travel brands on suitcase stores. Also we dish on the Undertone early days.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and prod

Feb 23, 2024 • 46:07

DoorDash: Delivering commerce media at scale

DoorDash: Delivering commerce media at scale

In this interview with Marketecture contributor Jeremy Kagan, DoorDash describes its variety of advertising solutions, catering primarily to two customer segments: merchants (like restaurants) and brands/manufacturers (like CPG companies). For merchants, the primary advertising product is sponsored listings, which are native and blend seamlessly into the DoorDash interface. Additionally, restaurants have access to a premium advertising spot through the homepage banner. For brands, the offerings

Feb 20, 2024 • 39:37

Episode 59: Ad tech is to technology Innovation what porn is to media innovation

Episode 59: Ad tech is to technology Innovation what porn is to media innovation

So says our guest, Mike Driscoll from Rill Data.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals wi

Feb 16, 2024 • 47:25

JYE: Waterbucket optimizes BNPL pricing within ads

JYE: Waterbucket optimizes BNPL pricing within ads

Waterbucket specializes in automating the advertisement of "buy now, pay later" prices for retailers with large inventories. By integrating product data feeds with external data, such as buy now, pay later platforms, Waterbucket simplifies the management of dynamic pricing across numerous products. Waterbucket's unique value lies in its ability to create customized ads that can be deployed across various media channels, including email, meta advertising, programmatic, and potentially CTV.Visit M

Feb 12, 2024 • 5:28

JYE: Aryel, bridging rich media creatives into AR experiences

JYE: Aryel, bridging rich media creatives into AR experiences

Aryel, a Milan-based adtech startup has integrated 3D augmented reality (AR) technology into display advertising. Launched three years ago, Aryel's platform enables the creation and distribution of rich media ads in both reserved and programmatic channels through significant DSP integrations. With a no-code solution, Aryel empowers brands, media, and creative agencies to craft AR experiences and rich media formats, streamlining the previously complex and costly process. Their offerings range f

Feb 12, 2024 • 5:06

Episode 58: All About the Privacy Sandbox with Alex Cone from Google

Episode 58: All About the Privacy Sandbox with Alex Cone from Google

We go deep on the privacy sandbox, the CMA, the recent criticisms from the IAB, and what's next. Alex Cone from Google gives us an in-depth view. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of

Feb 9, 2024 • 1:06:59

Audigent: Curating programmatic audiences for buyers and sellers

Audigent: Curating programmatic audiences for buyers and sellers

Initially conceived as a next-generation Data Management Platform (DMP), Audigent has evolved into a leading data curation, activation, and identity platform. Its approach includes a transformation from traditional DMP segments to a more dynamic, integrated method of handling data through supply paths. This new methodology enables the combination of data and inventory, optimizing ad relevance and efficiency for brands and agencies. Audigent's platform is distinguished by its extensive data footp

Feb 5, 2024 • 25:05

Episode 57: Faster sites and fewer ads, Jon Roberts shares the Dotdash Meredith secrets to success

Episode 57: Faster sites and fewer ads, Jon Roberts shares the Dotdash Meredith secrets to success

Jon Roberts it the Chief Innovation Officer for Dotdash Meredith, "America's largest digital and print publisher." He bucks the trends in the industry with intense focus on user experience.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews

Feb 2, 2024 • 41:37

Episode 57: Faster sites and fewer ads, Jon Roberts shares the Dotdash secrets to success

Episode 57: Faster sites and fewer ads, Jon Roberts shares the Dotdash secrets to success

Jon Roberts it the Chief Innovation Officer for Dotdash Meredith, "America's largest digital and print publisher." He bucks the trends in the industry with intense focus on user experience.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with

Feb 2, 2024 • 40:27

Spotify builds a $2 billion audio ads juggernaut through technology and targeting

Spotify builds a $2 billion audio ads juggernaut through technology and targeting

Per Sandell, VP of Product for Spotify, focuses on Spotify's advertising strategies and products. Sandell highlights Spotify's substantial growth in the ads business, particularly after 2019, emphasizing the global expansion and diversification of their advertising offerings, which include audio, video, and display ads. He also touches on the integration of technology in podcast advertising, leveraging dynamic ad insertion and streaming ad insertion to optimize ad relevance and reach. The discu

Jan 30, 2024 • 33:11

Episode 56: Lauren Wetzel on the clean room trough of disillusionment

Episode 56: Lauren Wetzel on the clean room trough of disillusionment

Lauren Wetzel is the outspoken COO of InfoSum. She talks about the space, the Habu acquisition, composable data stacks, and a lot more. Plus we talk about the WWE going to Netflix, and the Sports Illustrated bloodletting.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decis

Jan 26, 2024 • 45:06

Explained: Index Exchange’s new Marketplaces product

Explained: Index Exchange’s new Marketplaces product

Marketplaces allows any media or ad tech business with unique data, creative formats or KPIs to curate inventory and transact across Index’s publisher exchange.In this conversation with Ari Paparo, CEO Andrew Casale describes how the product works and where it sits in the landscape. (Competing solutions include Xandr Curate and Criteo CommerceGrid.) He calls Marketplaces a response to a world where buyers have consolidated their bidding with a handful of leading DSPs and publishers have fewer re

Jan 23, 2024 • 20:45

Episode 55: Matt Prohaska talks news and the industry moves into the bargaining phase of sandbox adoption

Episode 55: Matt Prohaska talks news and the industry moves into the bargaining phase of sandbox adoption

Matt Prohaska talks to us about supporting the news business. Plus Habu acquisition, LG ads follow-up, and Jeff Green goes long against the sandbox.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens

Jan 19, 2024 • 48:59

Cadent - Converged TV ad tools with a focus on data

Cadent - Converged TV ad tools with a focus on data

Cadent is one of a few scaled platforms offering flexible tools for TV advertising. Its platform integrates with disparate supply sources and about 80 data partners, including NCSolutions and Snowflake. Customers can bring their own preferred data, planning and measurement tools to activate campaigns. Cadent’s roots are in linear TV, and many of its current customers are large national brands who activate on a managed service basis. It has recently added support for CTV and is currently focused

Jan 16, 2024 • 22:27

Episode 54: CES wrap up, plus drama at VideoAmp, LG Ads, and Arena

Episode 54: CES wrap up, plus drama at VideoAmp, LG Ads, and Arena

So much drama in ad tech and publishing. Ari reports live from his hotel room at CES.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the m

Jan 12, 2024 • 43:34

FreeWheel - Up close with the least understood major ad platform

FreeWheel - Up close with the least understood major ad platform

FreeWheel Chief Product Officer David Dworin offers a detailed overview of the Comcast-owned ad platform. While many people know FreeWheel as the ad server and SSP of choice for traditional broadcasters, it has other products too — including a DSP (Beeswax), an agency transaction management product (Strata) and a media business (Audience Express). In this conversation with Ari Paparo, Dworin walks through each of these products in turn and situates FreeWheel within the competitive landscape — in

Jan 9, 2024 • 30:31

Episode 53: Bill Wise of Mediaocean on running the oldest company in ad tech

Episode 53: Bill Wise of Mediaocean on running the oldest company in ad tech

Bill Wise, CEO of Mediaocean, talks about how the company came to be by merging with stalwart DDS, along with its current position in the business, and how agency holding companies are evolving.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth inter

Jan 5, 2024 • 45:50

AdLib - A meta DSP for the mid-market

AdLib - A meta DSP for the mid-market

AdLib is a meta DSP aimed at medium-sized advertisers. It offers a transparent pricing model, simplified user interface and access to ad buying tools from Criteo, Beeswax, Xandr, DV 360 and Adform. In our interview, CEO Mike Hauptman says AdLib differentiates from other mid-market DSPs such as Simpli.fi and Basis by focusing narrowly on integration with existing platform APIs rather than advancing its own bidders. Visit Marketecture.tv to join our community and get access to full-length in-depth

Jan 2, 2024 • 18:59

Episode 52 Year-end special bonus episode. Best and worst of 2023, plus predictions.

Episode 52 Year-end special bonus episode. Best and worst of 2023, plus predictions.

Eric and Ari talk about the first year of the Marketecture podcast and shout outs for various trends and predictions.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching

Dec 22, 2023 • 40:58

Episode 51: What happened at The Arena Group? Former President and COO Andrew Kraft talks publishers, AI, curling, and more.

Episode 51: What happened at The Arena Group? Former President and COO Andrew Kraft talks publishers, AI, curling, and more.

Andrew Kraft is one of the best known and respected executives in media. He recently left The Arena Group along with CEO Ross Levinsohn in the wake of an AI mini-scandal. We get to the bottom of what happened.Also, are ad tech companies listening to your phone, or no? Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex

Dec 22, 2023 • 48:33

Sabio - A CTV and mobile ad stack focused on diverse audiences

Sabio - A CTV and mobile ad stack focused on diverse audiences

Sabio offers a DSP, SSP, measurement tools and a consumer-facing streaming app geared to multicultural audiences. In our interview, CEO Aziz Rahimtoola describes how the company combines CTV and mobile device data to enable targeted advertising to Asian-American, Hispanic, African-American and LGBTQ+ households.  Topics covered: The impact of Apple’s IDFA depreciation; the persistence of fingerprinting; how big brands can get more diversity in their media buys. Visit Marketecture.tv to join our

Dec 19, 2023 • 23:49

Episode 50: What's the MRC and why should you care with George Ivie

Episode 50: What's the MRC and why should you care with George Ivie

Long-time head of the Media Rating Council George Ivie talks about the work he does to assure accurate media measurement, how he's working in parallel with the TV JIC, and what this has to do with the movie Quiz Show with John Turturro.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make bett

Dec 15, 2023 • 43:20

Guideline - CEO Scott Knoll explains the Sqad and SMI roll-up

Guideline - CEO Scott Knoll explains the Sqad and SMI roll-up

Guideline was formed in 2022 through the merger of Sqad and Standard Media Index under private equity ownership. In our interview, CEO Scott Knoll talks about the strategy behind the roll-up of two leaders in ad spend and pricing data. Knoll, previously CEO of Integral Ad Science, explains his plan to apply greater machine learning and automation to these businesses, which are still heavily focused on old-world media planning processes. The goal is to help brands and agencies add automation and

Dec 11, 2023 • 28:08

Episode 49: The guys from Taking Inventory talk social commerce

Episode 49: The guys from Taking Inventory talk social commerce

James Borow and Daniel Druger host the Taking Inventory podcast talking all things commerce media and social commerce. They talk with us about Snap, X, open web, and everything else. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with

Dec 8, 2023 • 45:42

Pinterest - A look at its evolving ad platform and user trends

Pinterest - A look at its evolving ad platform and user trends

Pinterest’s “inspiration platform” has proven surprisingly durable. Launched in 2009, it has found a dedicated install base among Gen X, Millennial and Gen Z users who use it to express themselves and keep track of desired purchases. It’s great for marketers too, who like its fusion of search, social and commerce features. In our interview, Julie Towns, VP product marketing and operations, gives an overview of Pinterest’s ad formats, data integrations and measurement capabilities. She also talks

Dec 5, 2023 • 29:23

Episode 48: Anne Coghlan from Scope 3 on measuring and reducing carbon in advertising

Episode 48: Anne Coghlan from Scope 3 on measuring and reducing carbon in advertising

Scope3's co-founder and COO talks about carbon measurement and reduction, and how it is working with BOK. Plus the TV+ trademark dispute and an update on Kubient and the TV+ trademark dispute.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth intervi

Dec 2, 2023 • 41:56

Episode 48: Scope3's Anne Coghlan on measuring and reducing carbon in advertising

Episode 48: Scope3's Anne Coghlan on measuring and reducing carbon in advertising

Scope3's co-founder and COO talks about carbon measurement and reduction, and how it is working with BOK. Plus the TV+ trademark dispute and an update on Kubient and the TV+ trademark dispute.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews w

Dec 1, 2023 • 41:56

Justify Your Existence: Vibe.co

Justify Your Existence: Vibe.co

Vibe is building "Facebook ads for TV", allowing small and less sophisticated advertisers to show ads on TV for as little as $50 per day.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platform

Nov 29, 2023 • 5:48

Simplifi - A local-focused DSP with 140,000 live campaigns

Simplifi - A local-focused DSP with 140,000 live campaigns

Simplifi offers an omni-channel DSP that supports open web, CTV and walled garden ad buys. It primarily serves advertisers that do local targeting, such as retailers, car dealers, hospitals and lawyers.In this interview with Ari Paparo, CEO Frost Prioleau discusses the company’s platform and its approach to data. He touches on self-serve vs. managed service offerings, looming restrictions on IP addresses, the company’s recent foray into workflow software and more.  Visit Marketecture.tv to join

Nov 28, 2023 • 22:00

Episode 47: Brian Morrissey on how to create a sustainable media model

Episode 47: Brian Morrissey on how to create a sustainable media model

Brian Morrissey from the Rebooting talks to us about sustainable media models, the Jezebel closing, and Buzzfeed's new strategy. Also YouTube blocks ad blockers.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leade

Nov 17, 2023 • 42:09

JYE: Channel99 brings view-through technology and analytics to B2B marketing

JYE: Channel99 brings view-through technology and analytics to B2B marketing

From the founder of DemandBase, Channel99 is an analytics solution that shows you how your marketing efforts touch specific companies in your ABM strategy.Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form audio-only interviews feature pre-A round companies with under 50 employees. Recorded in November, 2023

Nov 15, 2023 • 6:15

OpenAP - Paving the way for ID-based buys in TV advertising

OpenAP - Paving the way for ID-based buys in TV advertising

We’re still in the middle of a bumpy transition from yesterday’s panel-based TV ad model to an upgraded system based on IDs. This week, we talk with one of the best-positioned companies offering tools to do audience-based media trading in TV environments. With investors like NBCU, Paramount, Warner Bros Discovery and Snowflake, the company has assembled a consortium of  TV data owners. For these parties, it plays an important role in synchronizing audiences so that large agencies and other buyer

Nov 14, 2023 • 31:59

Episode 46: Beeswax co-founder Shamim Samadi on bringing oRTB to retail media

Episode 46: Beeswax co-founder Shamim Samadi on bringing oRTB to retail media

Shamim Samadi was the co-founder of Beeswax and a long-time veteran of Google's ad group. Now he's working with the IAB on developing standards for bringing RTB to retail media.

Nov 10, 2023 • 44:18

Justify Your Existence: Recess is a Marketplace for Real World Sponsorships

Justify Your Existence: Recess is a Marketplace for Real World Sponsorships

Recess is a marketplace where brands can purchase sponsorships of real world events, like races and festivals.Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form audio-only interviews feature pre-A round companies with under 50 employees. Copyright (C) 2023 Marketecture Media, Inc.

Nov 8, 2023 • 7:48

Picnic - An ad marketplace that prioritizes user-friendly websites

Picnic - An ad marketplace that prioritizes user-friendly websites

In the age of made-for-advertising websites, it makes sense that ad tech vendors are seeking to stand out by focusing on content pages that put users first. One such company is Picnic, which uses Google’s Core Web Vitals algorithm to source media on websites that load fast, are visually stable and have a low ratio of ads to content. It also offers creative tools that help advertisers augment their assets. In this interview with Mike Shields, Founder and Chief Revenue Officer Matthew Goldhill tal

Nov 7, 2023 • 23:16

Episode 45: PrograMADic, the Musical with Tom Triscari

Episode 45: PrograMADic, the Musical with Tom Triscari

Tom Trisacari talks about the musical he's writing, plus valuations of ad tech companies.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of t

Nov 3, 2023 • 42:38

Justify Your Existence with Taiv.tv

Justify Your Existence with Taiv.tv

Noah Palansky from Taiv.tv explains how his technology replaces the linear ads on bars and restaurant TVs with new creatives specifically targeted and designed for that environment.Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form audio-only interviews feature pre-A round companies with under 50 employees. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Nov 1, 2023 • 6:27

Recast - Modernizing marketing mix models with automation and faster data refreshes

Recast - Modernizing marketing mix models with automation and faster data refreshes

The timeworn discipline of marketing mix modeling remains the best bet for advertisers who want to understand the relative performance of their media channels. But MMM is slow and very manual. Recast is working to automate the ingestion and processing of data while replacing consultants and statisticians with software. The outputs for advertisers are speedier recommendations on how to allocate spend and reduce advertising waste.  In this conversation with Eric Seufert, Recast Founder Michael Kam

Oct 31, 2023 • 32:52

Episode 44: Gavin Dunaway talks fraudulent ads and AdMonsters. Plus a Freewheel update and earnings.

Episode 44: Gavin Dunaway talks fraudulent ads and AdMonsters. Plus a Freewheel update and earnings.

Gavin Dunaway of The Media Trust talks fraudulent ads, including scams targeting the elderly and the early days at AdMonsters. We have an update on the Freewheel duplicate auction issue, and its earnings week for tech giants.Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We ar

Oct 27, 2023 • 42:52

Amaze Media Labs - Podcast promotion via contextual display ads

Amaze Media Labs - Podcast promotion via contextual display ads

The hardest thing in podcasting is finding an audience. Amaze Media Labs offers an ad buying platform that podcast owners can use to serve digital ads alongside contextually relevant content. Its ads can drive audiences to landing pages with more content such as a trailer or a specific episode. Bryan Barletta talks with co-CEO Robert Tuchman.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology

Oct 24, 2023 • 5:53

Episode 43: Chris Kane on what makes an MFA site. Plus bid request shenanigans at Freewheel

Episode 43: Chris Kane on what makes an MFA site. Plus bid request shenanigans at Freewheel

Chris Kane from Jounce joins us to try to define what an MFA site is and what we should do about them. An anonymous blog post accuses Freewheel of duplicating bid requests. And Fenestra tries to Justify Its Existence.In this episode:https://telegra.ph/Comcast-deliberately-inflates-bidding-requests-to-extract-extra-revenue-from-DSP-partners-10-15 https://jonathanmendezblog.com/2023/10/17/neuralift-ai-is-born-to-run/Visit Marketecture.tv to join our community and get access to full-length in-depth

Oct 20, 2023 • 44:42

Spaceback - Adapting social posts to display and video ads

Spaceback - Adapting social posts to display and video ads

Spaceback’s creative automation tools turn high-performing social posts into production-ready ads for brands like CB2, UGG, Ulta and Corkcicle. In our interview, Ari Paparo asks CEO Casey Saran to explain why brands need a vendor for this when they already have creative assets and production tools at hand (short answer: automation and authenticity). Saran also explains how Spaceback turns social video into production-ready CTV placements in 4K. Includes a demo. Visit Marketecture.tv to join our

Oct 17, 2023 • 5:54

Episode 42: Comscore's Jon Carpenter on the JIC and the future of measurement. Plus Scope3 and Sincera funding

Episode 42: Comscore's Jon Carpenter on the JIC and the future of measurement. Plus Scope3 and Sincera funding

Jon Carpenter, the CEO of Comscore, joins us to talk about the company, the JIC, and the future of measurement. Plus Scope3 and Sincera funding rounds. Also Aderize tries to Justify Its Existence.Each week we'll bring you the latest news and perspective about advertising technology, trends, Copyright (C) 2023 Marketecture Media, Inc.

Oct 13, 2023 • 45:49

Captify - Activating search data for contextual buys

Captify - Activating search data for contextual buys

Captify has been around a long time. Historically, the company has used search intent data ingested from its partners’ on-site search to build cookie-based segments that it then licenses to media buyers — typically big agencies. In recent years the company has developed a contextual ad product for web and TV that uses the same search data without the need for persistent identifiers. In our interview led by Mike Shields, CEO Mike Welch and Chief Product Officer Amelia Waddington claim the co

Oct 10, 2023 • 5:37

Episode 41: Adam Heimlich on custom algorithms, we pour one out for Sizmek, and BonBon justifies its existence.

Episode 41: Adam Heimlich on custom algorithms, we pour one out for Sizmek, and BonBon justifies its existence.

Adam Heimlich from Chalice.ai tries to convince Ari that he should have invested in custom algos. We also pour one out for the legendary Sizmek. Elliott Easterling from BonBon tries to Justify His Existence.Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with e

Oct 6, 2023 • 47:25

BrightLine - Interactive and shoppable CTV ad formats

BrightLine - Interactive and shoppable CTV ad formats

BrightLine offers interactive and shoppable ad formats to large media companies like NBC Universal and Disney.For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/bright-line-robert-aksman .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of

Oct 2, 2023 • 6:03

Episode 40: LightShed's Rich Greenfield weighs in on the media wars (updated)

Episode 40: LightShed's Rich Greenfield weighs in on the media wars (updated)

LightShed's Rich Greenfield talks WGA strike, Charter-Disney, antitrust, and more. Also Justify Your Existence with Octane11.Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand

Sep 29, 2023 • 52:41

What flavor is your CDP? With ActionIQ CEO Tasso Argyros

What flavor is your CDP? With ActionIQ CEO Tasso Argyros

ActionIQ is a customer data platform with a focus on data activation and orchestration.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/action-iq-tasso-argyros .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps y

Sep 25, 2023 • 5:51

Episode 39: Ryan Barwick from Morning Brew on covering the ad tech news

Episode 39: Ryan Barwick from Morning Brew on covering the ad tech news

Ari and Eric are joined by reporter Ryan Barwick from Morning Brew to discuss Google, privacy, Twitter/X going programmatic, the Instacart IPO, and much, much more.Plus Justify Your Existence with Openads.aiVisit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through i

Sep 21, 2023 • 58:52

BlueConic - A CDP built for marketing activations

BlueConic - A CDP built for marketing activations

BlueConic clients like Colgate, Mattel, and Hearst use it to activate first-party data across multiple sub-brands and support regional personalization.For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/blue-conic-cory-munchbach .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to

Sep 18, 2023 • 6:03

Episode 38: Ads as a force for good? Amy Williams from Good-Loop is trying!

Episode 38: Ads as a force for good? Amy Williams from Good-Loop is trying!

Amy Williams is the CEO of Good-Loop, an ad tech company looking to make ads a force for good. We discuss ESG and de-carbonization in the world of ad tech.Also Criteo's DSP, 605 acquisition, VideoAmp's latest fundraise, and more.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vend

Sep 15, 2023 • 46:04

Dataseat - A mobile DSP that doesn’t rely on device IDs

Dataseat - A mobile DSP that doesn’t rely on device IDs

Dataseat is a mobile DSP for app user acquisition that relies strictly on contextual data. It was founded on the assumption that persistent identifiers will eventually disappear from the in-app advertising environment. For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufertThe full version of this episode is available at https://www.marketecture.tv/programs/dataseat-david-philippson .Visit Marketecture.tv to join our community and get access to full-

Sep 11, 2023 • 6:16

Episode 37: Terry Kawaja on M&A red flags. Google spin-off, and more

Episode 37: Terry Kawaja on M&A red flags. Google spin-off, and more

Terry Kawaja from Luma Partners talks about mistakes buyers and sellers make in the M&A process. We talk about the upcoming Google antitrust case and what the Google spin-out might be worth. Plus "Justify Your Existence" with Opinary.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make be

Sep 8, 2023 • 50:00

Digital Remedy - Managed services 4EVAH

Digital Remedy - Managed services 4EVAH

The ad network formerly known as CPXi has evolved to offer media execution, attribution, and analytics for campaigns that span all digital media.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/digital-remedy-mike-seiman .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart abou

Sep 5, 2023 • 5:36

Episode 36: Krzysztof from Adalytics has Google on the ropes. Plus Keith Petri justifies his existence.

Episode 36: Krzysztof from Adalytics has Google on the ropes. Plus Keith Petri justifies his existence.

Krzysztof Franaszek from Adalytics has published two bombshell reports just this summer pointing out problems with Google's ad products. We go into depth on the tech and issues involved.Also we have a brand new segment, "Justify Your Existence" where start-ups tell us why we should care.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you unde

Aug 30, 2023 • 50:03

Basis - Buying and workflow tools for mid-market agencies

Basis - Buying and workflow tools for mid-market agencies

Formerly known as Centro, Basis has been around longer than pretty much any other ad tech company. Its customers are primarily mid-market agencies who use it to manage a host of processes — including planning and buying media across search, social, CTV programmatic, radio, and other ad types. Basis also enables centralized collaboration between agencies and vendors. In our interview, CEO and founder Shawn Riegsecker discusses Basis’s and current use cases with Ari Paparo. For more informat

Aug 28, 2023 • 5:43

Episode 35: Lisa Utzschneider on the future of IAS and the X integration

Episode 35: Lisa Utzschneider on the future of IAS and the X integration

Lisa Utzschneider, CEO of IAS, talks about the company, it's recent deal with X.com, how it scans TikTok and MFA. Each week we'll bring you the latest news and perspective about advertising technology, trends, and insights, along with special guests.In this episode:GroupM drops MFA sitesMediaMath to be bought by InfillionAdalytics with its latest bombshellVisit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart ab

Aug 25, 2023 • 42:44

Acast - Podcast hosting, ad monetization and paywall tech for large and small publishers.

Acast - Podcast hosting, ad monetization and paywall tech for large and small publishers.

Acast helps publishers of all sizes make money from podcasting. Its customer list includes bold-faced names like WTF with Marc Maron, The Blindboy Podcast, and The Guardian’s weekly football show.For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barlettaThe full version of this episode is available at https://www.marketecture.tv/programs/acast-ross-adams .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Aug 21, 2023 • 5:13

Episode 34: Why 4 out of 5 dentists prefer Keith Gooberman's DSP

Episode 34: Why 4 out of 5 dentists prefer Keith Gooberman's DSP

Keith Gooberman of Programmatic Mechanics joins us to tell us how and why he built a new DSP and how this involves roaming packs of dentists.Also: JoeZ is backThe Cognitiv juggernautAre MFA sites actually bad, or no?Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions

Aug 18, 2023 • 42:02

Spreaker (from IHeart) - A spectrum of podcast monetization tools

Spreaker (from IHeart) - A spectrum of podcast monetization tools

Acquired by iHeartMedia in 2020, Spreaker offers a range of production, hosting, and monetization tools for mid-market podcast publishers. Its advertising capabilities include an exchange, ad server, and yield management capabilities. In our interview, Bryan Barletta speaks with Founder and CEO Francesco Baschieri about the platform and its use cases. For Marketecture subscribers: The full-length version of this interview includes a bonus discussion on the relationship between ad loads and

Aug 14, 2023 • 4:06

Episode 33: Is fundraising for ad tech companies even possible?

Episode 33: Is fundraising for ad tech companies even possible?

Fundraising for ad tech is difficult in any environment. But these brave CEOs have jumped right in. Eric and Ari are joined by Mathieu Roche of ID5 and James Avery of Kevel to talk about the current fundraising environment.Also in this episode:The "other" Google antitrust case moves aheadFreewheel ties up with MagniteCadent is sold to PEX adds IAS pre-bidVisit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart abo

Aug 11, 2023 • 48:57

Nexxen -  The ultimate ad tech roll-up

Nexxen - The ultimate ad tech roll-up

Nexxen was formed through the merger of Amobee, Tremor Video, and Unruly. In our interview, Chief Strategy Officer Ken Suh discusses the company’s unique demand, a supply footprint spanning 1,100 publishers and broadcasters, and its ad-serving tech. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4The full version of this episode is available at https://www.marketecture.tv/programs/nexxen-ken-suh .Visit Marketecture.tv to join our communi

Aug 7, 2023 • 5:51

Episode 32: Dave Morgan drops TV wisdom, plus Scibids-DV

Episode 32: Dave Morgan drops TV wisdom, plus Scibids-DV

Ari and Eric are joined by Simulmedia's Dave Morgan, who schools us on the latest ins and outs of the TV business. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching wi

Aug 4, 2023 • 47:41

Magellan AI - Ad planning and intelligence tools for podcast media

Magellan AI - Ad planning and intelligence tools for podcast media

Magellan offers podcast-specific media planning, ad intelligence, and performance measurement tools. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barlettaThe full version of this episode is available at https://www.marketecture.tv/programs/magellan-ai-cameron-hendrix .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real ind

Jul 31, 2023 • 4:35

Episode 31: Lara OReilly on the MediaMath beat

Episode 31: Lara OReilly on the MediaMath beat

Insider senior correspondent Lara O'Reilly joins to talk everything MediaMath. Plus all the tech earning reports and France comes after Apple.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of pla

Jul 28, 2023 • 41:44

How Lumen Research’s eye-tracking tech measures attention

How Lumen Research’s eye-tracking tech measures attention

Lumen’s opted-in audience panels track visual attention by using a phone or computer's camera to identify whether a person views an ad, along with other metrics.For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/lumen-mike-follett .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way

Jul 24, 2023 • 5:49

Episode 30: The TV 📺 Episode with Alan Wolk

Episode 30: The TV 📺 Episode with Alan Wolk

Ari and Eric are joined by Alan Wolk, founder of TVREV, the leading newsletter covering the TV business. We talk about the strike, Netlfix, sports rights, and more.In this episode:Disney considers selling TV assets: https://www.cnbc.com/2023/07/13/disney-ceo-iger-opens-door-to-unloading-tv-assets.htmlNetflix earnings: https://www.cnbc.com/2023/07/20/netflix-stock-revenue-growth-clarity.htmlTTD in the Nasdaq 100: https://www.adexchanger.com/ad-exchange-news/monday-07172023/ Google Genesis: https:

Jul 21, 2023 • 47:52

Sonnant -  AI monetization tools for radio and podcasts

Sonnant - AI monetization tools for radio and podcasts

Audio publishers use Sonnant’s tools to identify ad insertion opportunities and assess a show’s brand safety and suitability, among other signals. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barlettaThe version of this episode is available at https://www.marketecture.tv/programs/sonnant-tony-simmons .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about

Jul 17, 2023 • 3:46

Episode 29: TripleLift CEO Dave Clark on Native, SSPs, and CTV. Plus, Joost!

Episode 29: TripleLift CEO Dave Clark on Native, SSPs, and CTV. Plus, Joost!

TripleLift CEO Dave Clark talks about what makes the company different, and how he sees the CTV business evolving. Also we go down memory lane and talk about once high-flying ad tech star, Joost.In this episode:Massachusetts looks to ban location data: https://www.wsj.com/articles/first-u-s-ban-on-sale-of-cellphone-location-data-might-be-coming-fbe47e53Ad tech jobs crater: https://www.adweek.com/media/ad-tech-job-openings-crater-in-2023/Freewheel + Roku partner: https://advertising.roku.com/reso

Jul 14, 2023 • 43:36

BidSwitch offers one API call to rule all bid requests

BidSwitch offers one API call to rule all bid requests

BidSwitch’s new product, LiteSwitch, shapes traffic by ingesting all of a seller’s requests and aligning them with the filters that are set by DSPs. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/bid-switch-isaac-schechtman .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart

Jul 10, 2023 • 5:16

Episode 28: Nandini Jammi of Check My Ads says "Google is the worst!"

Episode 28: Nandini Jammi of Check My Ads says "Google is the worst!"

Ari and Eric are joined by Nandini Jammi, the bomb throwing crusader against ad-supported disinformation and the co-founder of Check My Ads.In this episode:MediaMath collapse, one week laterThe government is not allowed to police social networks: https://www.cnn.com/2023/07/04/tech/biden-administration-social-media-companies-communication-covid-censorship/index.htmlVisit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to ge

Jul 7, 2023 • 38:29

Episode 26: Privacy Expert Alan Chapell says "Marketers are F-ed"

Episode 26: Privacy Expert Alan Chapell says "Marketers are F-ed"

Ari Paparo and Eric Franchi get all the latest privacy and data protection news from Alan Chapell, Chairman of the NAI, and author of the Chappell Report. We also go into some depth on the latest ad quality scandal from Google. In this episode:Google selling low-quality video ads: https://archive.fo/thXPFIn-Game ad company Anzu raises $48 million: https://www.calcalistech.com/ctechnews/article/hkzc2ldunMedia Trust claims Russia is sending bad ads to Ukraine: https://mediatrust.com/blog/admixer-u

Jun 30, 2023 • 50:37

🚨Emergency Pod: MediaMath Bankruptcy and Implications🚨

🚨Emergency Pod: MediaMath Bankruptcy and Implications🚨

This morning AdExchanger reported that Ad Tech stalwart MediaMath was entering chapter 7 bankruptcy. https://www.adexchanger.com/online-advertising/mediamath-files-for-bankruptcy-after-acquisition-talks-fall-apart/Our panel to discuss the implications:Ken Rona, CEO FxMShiv Gupta, U of DigitalAna Milicevic, Founder Sparrow AdvisorsCopyright (C) 2023 Marketecture Media, Inc.

Jun 30, 2023 • 30:41

MowPod - Ad tools for podcast owners

MowPod - Ad tools for podcast owners

MowPod uses programmatic ad tools and data integrations to help podcast owners drive engagement and downloads of their audio content. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barlettaThe full version of this episode is available at https://www.marketecture.tv/programs/mow-pod-mike-wiston .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technolo

Jun 26, 2023 • 4:41

Episode 25: Antonio Garcia-Martinez builds attribution for Web3

Episode 25: Antonio Garcia-Martinez builds attribution for Web3

Ari and Eric are joined by Antonio Garcia-Martinez, author of undoubtedly the best (perhaps the only) ad tech memoir, Chaos Monkeys. He's building attribution for Web3 and convinces Ari it's actually a good idea.Also, apparently Zuck is about to murder Elon in the ring. Also:NBC CTV marketplace: https://www.hollywoodreporter.com/business/business-news/cannes-lions-nbcuniversal-comcast-advertising-buy-multi-market-1235518791-1235518791/ ID5 integrated into TTD: https://www.adexchanger.com/online-

Jun 23, 2023 • 44:15

Sovrn gives an update on its 4 ad products for indie publishers

Sovrn gives an update on its 4 ad products for indie publishers

Sovrn’s solutions include an exchange (its original business), a data product, an ad management suite, and affiliate tools. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/sovrn-walter-knapp .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our t

Jun 20, 2023 • 6:38

Episode: 24: The one and only Joe Zawadzki

Episode: 24: The one and only Joe Zawadzki

The godfather of programmatic, Joe Zawadzki, joins Eric and Ari to talk about venture investing in ad tech, his new company FxM, MediaMath, and more. Plus, the EU tries to break-up Google, and MadHive scores $300 million from Goldman Sachs.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make

Jun 16, 2023 • 40:31

Viant believes DSPs should be DSPs

Viant believes DSPs should be DSPs

Viant CEO Tim Vanderhook talks about the scaled ad tech company’s company’s current approach to identity and bidding and explains why he doesn’t buy into the recent trend toward unified programmatic platforms. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/viant-tim-vanderhook .Visit Marketecture.tv to join our community and get access to full-length in-depth in

Jun 12, 2023 • 6:19

Episode 23: Live from "ID5 On the Road" conference. Is Kokai a product or just a vibe? And IPG's Quantum mania.

Episode 23: Live from "ID5 On the Road" conference. Is Kokai a product or just a vibe? And IPG's Quantum mania.

This week we recorded live with Ari, Eric, Allison Schiff of AdExchanger and Mathieu Roche of ID5. In this episode:Trade Desk's Koka: Product or just a vibe: CTV landmines: https://www.adexchanger.com/digital-tv/advertisers-love-their-ctv-despite-an-abundance-of-programmatic-landmines/ Cookies really going away this time: https://www.adexchanger.com/privacy/the-chrome-privacy-sandbox-apis-will-be-generally-available-for-all-users-in-july/Liveramp for sale? https://digiday.com/marketing/amid-a-de

Jun 9, 2023 • 36:33

CoHost - Podcast hosting and analytics with some B2B bells and whistles

CoHost - Podcast hosting and analytics with some B2B bells and whistles

CoHost is a podcast hosting service with an emphasis on analytics - B2B analytics in particular. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barlettaThe full version of this episode is available at https://www.marketecture.tv/programs/co-host-fatima-zaidi .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practi

Jun 5, 2023 • 3:54

Episode 22: Mike Katz Cuts Through the CDP BS

Episode 22: Mike Katz Cuts Through the CDP BS

Ari Paparo, Eric Franchi from Aperium Ventures are joined by mParticle CEO Mike Katz who explains CDPs, Reverse ETL, and a bunch of other buzzwords. Also Ari learns how to pronounce Nas.Twitter going programmatic: https://digiday.com/marketing/with-advertising-in-flux-twitter-is-outsourcing-ad-monetization-to-ad-tech/ Nvidia and WPP: https://www.wpp.com/en/news/2023/05/wpp-partners-with-nvidia-to-build-generative-ai-enabled-content-engine-for-digital-advertising Visit Marketecture.tv to join our

Jun 2, 2023 • 47:38

Relo Metrics - Digital-style analytics for sports sponsorships

Relo Metrics - Digital-style analytics for sports sponsorships

Relo Metrics uses computer vision and AI to generate new datasets for brands, teams, and leagues. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/metrics-jay-prasad-kit-swain .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real indu

May 30, 2023 • 5:41

Episode 21: Time CEO Jessica Sibley on removing the paywall and diversifying revenue

Episode 21: Time CEO Jessica Sibley on removing the paywall and diversifying revenue

Ari Paparo and Eric Franchi are joined by Time CEO, Jessica Sibley to talk about publisher monetization, technology, and her decision to remove the paywall.In this episode:TTD's Kokai: https://twitter.com/TheTradeDesk/status/1660670631644364801Facebook's record fine from the EU: https://mobiledevmemo.com/metas-sticky-wicket/ GroupM says Twitter is AOK: https://www.inventiva.co.in/trends/groupm-advertising/ Visit Marketecture.tv to join our community and get access to full-length in-depth intervi

May 26, 2023 • 43:46

MiQ - A global programmatic agency doing $600M+ in revenue

MiQ - A global programmatic agency doing $600M+ in revenue

MiQ is an agency-like company that offers ad trading, data science, and other support to clients — often other agencies — in need of programmatic expertise. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/freeclip-mi-q-gurman-hundal .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to g

May 22, 2023 • 6:25

Episode 20: Bow Down Before the Ad Tech God

Episode 20: Bow Down Before the Ad Tech God

And lo, in the days of yore, there was a man who was known as Ad Tech God. He was a powerful and wise man, and he knew all there was to know about advertising. And in time it came to pass that the Ad Tech God appeared on the Marketecture podcast. And with him were Eric of New Jersey, and Ari, the one who speaketh too much. And it was good.In this episode:Twitter's new CEONetflix at the upfrontsLuma's DMS conferenceVisit Marketecture.tv to join our community and get access to full-length in-depth

May 19, 2023 • 40:06

LinkedIn - B2B ad tech juggernaut

LinkedIn - B2B ad tech juggernaut

A tour of the company’s marketing solutions, including identity, audience targeting, and lead-based optimization. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/linked-in-abhishek-shrivastava .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of r

May 15, 2023 • 4:57

Episode 19: Joanna O'Connell -- "CMOs don't care about DSPs"

Episode 19: Joanna O'Connell -- "CMOs don't care about DSPs"

Joanna O'Connell, long-time Forrester analyst and now head of innovation for R3 tells us what marketers really want and how to ignore the ad tech BS.In this episode:Macy's and The Trade Desk: https://www.adexchanger.com/commerce/macys-dives-into-open-programmatic-names-the-trade-desk-as-its-first-dsp-partner/ Pubmatic goes to the buy side: https://www.adexchanger.com/digital-tv/pubmatic-cuts-dsps-out-of-direct-ctv-and-online-video-ad-buys/ GoogleIOVisit Marketecture.tv to join our community and

May 12, 2023 • 50:40

Episode 100 - A deep dive on The Trade Desk’s identity and data spine

Episode 100 - A deep dive on The Trade Desk’s identity and data spine

Chief Strategy Officer Samantha Jacobson walks through the demand-side platform’s products for managing data and improving identity signals. The interview covers Galileo (first-party data management), Unified ID 2.0 (interoperable identity for the open web), and Identity Alliance (TTD’s partner program with leading ID graphs).For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.t

May 8, 2023 • 5:57

Episode 18: Chris Kane's Mission to Kill Bad Supply

Episode 18: Chris Kane's Mission to Kill Bad Supply

Chris Kane from Jounce Media joins us to go deep on SPO. Why DSPs should stop buying duplicative supply, whether they should follow Trade Desk and kill Open Bidding and Amazon's TAM, and lots more.Plus the DoubleVerify short: https://madisonandwall.substack.com/p/doubleverify-counter-points-and-moreAmazon+Pinterest, Attain+TTD: https://twitter.com/conorjmckenna/status/1653587185210122241?s=46&t=us_cotylvsr-XdbxhwAHBwGoogle gives up on in-app mediation: https://blog.google/products/ads-commer

May 5, 2023 • 47:01

Ampersand - Bundling TV inventory across national spot TV, addressable and streaming

Ampersand - Bundling TV inventory across national spot TV, addressable and streaming

A joint venture of Charter, Comcast, and Cox, Ampersand offers access to premium TV inventory in the US and across all distribution platforms. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/ampersand-nicolle-pangis .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smar

May 1, 2023 • 6:17

Episode 17: Stephanie Layser from Amazon on why AWS loves publishers

Episode 17: Stephanie Layser from Amazon on why AWS loves publishers

Stephanie Layser joins us to talk about AWS's embrace of independent ad tech, including their recently-announced open source bidder project.Also in this episode:Optable raises $20 million for their clean room:https://www.adexchanger.com/investment/with-data-fragmentation-on-the-rise-clean-room-optable-secures-20m-series-a/?__s=kkvd79t7m2hh0cim0cjy Google earnings:https://www.cnbc.com/2023/04/25/alphabet-googl-q1-earnings-report-2023.html Index Exchange's loyalty pledge to DSPs:https://www.indexe

Apr 28, 2023 • 42:49

AdsWizz - An SSP, DSP and ad server geared to audio and podcasts

AdsWizz - An SSP, DSP and ad server geared to audio and podcasts

Owned by Sirius XM, AdsWizz is among the most comprehensive platforms focused on audio advertising, with an SSP, ad server, and DSP. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barlettaThe full version of this episode is available at https://www.marketecture.tv/programs/ads-wizz-anne-frisbie .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technol

Apr 24, 2023 • 4:33

Episode 16: Marketecture at Possible in Miami

Episode 16: Marketecture at Possible in Miami

This week Eric and Ari come to you from the Possible conference in Miami. We have quick "person on the street" interviews with:Rishad TobaccowalaRichy GlassbergEric WheelerDave KohlJoanna O'ConnellAnd many more!Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions throu

Apr 21, 2023 • 33:28

Intentful - AI copywriting tools trained on brand data

Intentful - AI copywriting tools trained on brand data

Intentful leverages the GPT large language model framework in concert with its customers’ data to create a range of content. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4The full version of this episode is available at https://www.marketecture.tv/programs/intentful-marina-petrova-bruce-amick .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smar

Apr 17, 2023 • 6:12

Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it

Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it

Ratko Vidakovic, author of the This Week in Ad Tech newsletter and founder of AdProfs drops knowledge on AI, contextual advertising, carbon measurement and more. Plus we talk about the Permutive layoffs and the various mis-informed takes on contextual advertising.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world

Apr 14, 2023 • 41:48

The four pillars of Uber’s $500M ad business

The four pillars of Uber’s $500M ad business

Uber Advertising VP and General Manager Dr. Mark Grether provides an overview of the company’s key advertising pillars (the Uber ride-sharing app, Uber Eats, in-car tablets, and car-top displays).For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/uber-mark-grether .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Market

Apr 10, 2023 • 37:56

Episode 14: What he saw - Matt Goldstein and Rich Caccappolo on modern publishing

Episode 14: What he saw - Matt Goldstein and Rich Caccappolo on modern publishing

Matt Goldstein, or "msg" as he's known, publishes the voluminous quarterly newsletter "What I Saw" covering all kinds of publisher and media trends. He and Rich Caccappolo, CEO of dmg media, join Ari Paparo to cover the state of the media business. We talk AI, SSP consolidation, vertical video, Google algo changes, and more.Magnite going direct:https://digiday.com/media/in-a-shrinking-marketplace-magnite-explores-media-trading-without-dsps/Tom Tiscari estimates Magnite and Pubmatic’s take rates:

Apr 7, 2023 • 37:40

605 - Attribution and performance prediction tools for TV advertisers

605 - Attribution and performance prediction tools for TV advertisers

Customers use 605’s reports and analysis to know who is responding to their campaigns and which creatives and targeting factors are having the greatest impact. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/605-lindsey-woodland .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a

Apr 3, 2023 • 3:54

DoubleVerify - Tackling new measurement challenges in viewability, fraud and brand safety

DoubleVerify - Tackling new measurement challenges in viewability, fraud and brand safety

CEO Mark Zagorski describes DoubleVerify’s progress in measuring with TikTok and other walled gardens, its investment in brand suitability, and other product initiatives. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/double-verify-mark-zagorski .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is

Apr 3, 2023 • 5:07

Episode 13: Ronan Shields on Netflix, B2B media, and the SSP-DSP war

Episode 13: Ronan Shields on Netflix, B2B media, and the SSP-DSP war

Veteran ad tech reporter Ronan Shields from Digiday joins Ari Paparo and Eric Franchi to talk about his Netflix scoop, the state of B2B journalism, and the undeclared war between DSPs and SSPs.In this episode:Sovrn take rates go to zeroCompetition act from Senator Mike LeeSemaphor on the history of OpenAIEU pubs don't like contextual dataVisit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Ou

Mar 31, 2023 • 44:46

Emodo - A native SSP and DSP backed by Ericsson’s data

Emodo - A native SSP and DSP backed by Ericsson’s data

Ericsson ad tech subsidiary Emodo offers an SSP and DSP specializing in in-app, native and video. Emodo’s ad formats include an adaptive native unit that adds rich media-like effects to basic creative assets such as static images, static logos, headlines, body texts, and CTAs.For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufertThe full version of this episode is available at https://www.marketecture.tv/programs/emodo-alistair-goodman .Visit Market

Mar 27, 2023 • 5:29

Episode 12: How should agencies invest in tech? With Jay Friedman.

Episode 12: How should agencies invest in tech? With Jay Friedman.

Ari Paparo and Eric Franchi are joined by Jay Friedman, CEO of the Goodway Group, an innovative mid-sized agencies that has differentiated itself by investing in technology. In this episode:Biden banning TikTokVendors doing the dirty work for agenciesGap cuts retail mediaVisit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the compl

Mar 24, 2023 • 37:07

Demandbase doubles down on B2B ad tech

Demandbase doubles down on B2B ad tech

Demandbase helps B2B teams execute across channels at every stage of the account journey. Sales professionals use it as a CDP and DMP, while marketers use its account-based DSP, which is the only solution for account-based audience activation.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/demandbase-gareth-noonan-russell-martin .Visit Marketecture.tv to join our

Mar 20, 2023 • 5:31

Tubi - A deep dive on the AVOD services' audience and ad business

Tubi - A deep dive on the AVOD services' audience and ad business

Tubi has 64 million monthly active users and is growing fast. Total Viewing Time (TVT) was up 44% year-over-year with 5 billion hours streamed in 2022 alone. Tyler Fitch, Tubi’s SVP advanced TV and partnerships, discusses ad formats, audience targeting, data integrations and ways of working with advertisers and agencies. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.mark

Mar 20, 2023 • 5:08

Episode 11: Eric Seufert on the future of mobile acquisition and gaming

Episode 11: Eric Seufert on the future of mobile acquisition and gaming

No one who knows more about mobile marketing, the effect of ATT, and the future of hyper-casual gaming than Marketecture contributor Eric Seufert. In our latest episode of the podcast Eric joins with Ari Paparo, and Eric Franchi to talk about all of this.In this episode:AdExchanger on gaming spend decliningSVB collapse and ad techUber offers self-serve for car-top adsNetflix building an ad server?Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Mark

Mar 17, 2023 • 47:47

Clinch - Omnichannel DCO paired with campaign tools

Clinch - Omnichannel DCO paired with campaign tools

Agency and brand clients use Clinch’s Flight Control platform to plan omnichannel campaigns, import creative assets and run DCO across video and digital endpoints. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/clinch-oz-etzioni .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get

Mar 13, 2023 • 5:12

Episode 10: The macro view of the ad environment with Brian Wieser

Episode 10: The macro view of the ad environment with Brian Wieser

Brian Wieser is known as one of the most astute analysts of the advertising industry. His new newsletter, Madison and Wall is a must read. He joins the Marketecture podcast with Ari Paparo, Eric Franchi to talk about the macro view of how Wall St thinks about ad tech, how the holding companies are extracting value, and Apple's ATT.In this episode:Wal-Mart to make more money on ads than goodsCriteo going offline with retail mediaJeff Green going scorched earth on GoogleVisit Marketecture.tv to j

Mar 10, 2023 • 44:27

Vault JS - Assessing the privacy and security of marketing tech vendors

Vault JS - Assessing the privacy and security of marketing tech vendors

Vault JS helps customers assess and eliminate security risks and privacy violations committed by ad tech, martech, and other SaaS technologies that are embedded on their sites. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/vault-js-josh-manion .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a

Mar 6, 2023 • 5:23

CreativeX - Analyzing and rating creative across a variety of ad types and platforms

CreativeX - Analyzing and rating creative across a variety of ad types and platforms

CreativeX’s creative quality product can analyze all of a customer’s creativity and rate how well its visual assets conform to the best practices of various digital platforms.For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4The full version of this episode is available at https://www.marketecture.tv/programs/creative-x-anastasia-leng .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketect

Mar 6, 2023 • 5:03

Episode 9: Clean Rooms are a Luxury Good with Ana Milicevic

Episode 9: Clean Rooms are a Luxury Good with Ana Milicevic

Ari Paparo and Eric Franchi talk with Ana Milicevic from Sparrow Advisors about data strategies, CPMs, clean rooms, and the latest news.In this episode:Lara O'Reilly's epic history of MediaMathEquativ takes PE moneySimpli.fi acquires BidtellectLiveRamp integrates into SnowflakeVisit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the

Mar 3, 2023 • 48:41

Episode 8: BONUS EPISODE: An Oral History of DoubleClick (2004-2008)

Episode 8: BONUS EPISODE: An Oral History of DoubleClick (2004-2008)

SPECIAL BONUS EPISODE. While lots has been written about seminal ad tech company DoubleClick, never before have the former product heads talked publicly about the company's turnaround from failing public company to the $3.1 billion acquisition by Google.Guests include:Jonathan Bellack, former head of DFPJason Bigler, former head of DFABrad Bender, former lead for optimizationMarketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand

Feb 28, 2023 • 41:56

Transmit - Non-standard ads for live-streamed content

Transmit - Non-standard ads for live-streamed content

Transmit identifies natural lulls in gameplay to integrate unique ad formats that don’t require a traditional ad break. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/transmit-scott-young .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our tea

Feb 27, 2023 • 5:55

Episode 7: Paul Bannister on publisher strategy, the sandbox, UID2 and OpenPath. Plus new YouTube leadership.

Episode 7: Paul Bannister on publisher strategy, the sandbox, UID2 and OpenPath. Plus new YouTube leadership.

Our latest episode of the Marketecture podcast with Ari Paparo, Eric Franchi from AperiumVentures and Paul Bannister, the CSO at CafeMedia.Cafe Media is always on the cutting-edge of monetization for digital publishers, so we ask Paul to give perspective on the Chrome sandbox, Trade Desk's UID and OpenPath initiatives, and everything else you need to worry about.Also, ad tech veteran Neal Mohan takes the helm at YouTube. And BlueKai founder Omar Tawakol has a new start-up for digital product pla

Feb 23, 2023 • 39:48

Sourcepoint - Privacy and consent tools for media companies (Demo included)

Sourcepoint - Privacy and consent tools for media companies (Demo included)

Sourcepoint helps its customers communicate with digital audiences about their data privacy preferences. CEO Ben Barokas walks Ari Paparo through the platform and use cases. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/sourcepoint-ben-barokas .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a

Feb 20, 2023 • 5:22

Veritone Voice - An AI-powered voice solution for podcasting, sports and more

Veritone Voice - An AI-powered voice solution for podcasting, sports and more

Veritone Voice is an AI voice solution for use in broadcasting, podcasting, radio, and sports. SVP Sean King offers a deep dive into its features and functionality.For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barlettaThe full version of this episode is available at https://www.marketecture.tv/programs/vidfull_veritone-seanking_20230120-48bc2c .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Market

Feb 20, 2023 • 5:08

Episode 6: Ciarán O’Kane on European ad tech. Plus TTD earnings and Uber's ad network.

Episode 6: Ciarán O’Kane on European ad tech. Plus TTD earnings and Uber's ad network.

Our latest episode of the Marketecture podcast with Ari Paparo, Eric Franchi from AperiamVentures and Ciarán O’Kane from FirstParty Capital.In this episode:The state of European ad techEuropean telecos creating a unified ID: https://twitter.com/astaniscia86/status/1624117393025794051The Trade Desk's blow-out earnings: https://finance.yahoo.com/news/trade-desk-q4-earnings-24-121609341.html Uber's $500 million ad business: https://www.wsj.com/articles/uber-and-lyft-claim-big-gains-for-their-ad-bus

Feb 17, 2023 • 41:05

Lotame - Last DMP standing?

Lotame - Last DMP standing?

Lotame CEO Andy Monfried walks through the company’s updated data segmentation, modeling, and enrichment products. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/lotame-andy-monfried .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real indus

Feb 13, 2023 • 5:36

Episode 5: Will AI kill Google's ad business with the WSJ's Patience Haggin

Episode 5: Will AI kill Google's ad business with the WSJ's Patience Haggin

Episode 5 of the Marketecture podcast with Ari Paparo, Eric Franchi from Aperium Ventures and Patience Haggin from the Wall Street Journal.In this episode:What its like covering ad tech for the WSJ: https://www.wsj.com/news/author/patience-haggin Microsoft integrated ChatGPT, how bad is this for Google: https://twitter.com/tomwarren/status/1623149955358801920?s=20&t=WcWAoR7g6sCHsYtzhL-47gChatGPT fastest growing tech ever: https://www.reuters.com/technology/chatgpt-sets-record-fastest-growing

Feb 10, 2023 • 33:45

Veritonic - Audio-first measurement for the full funnel

Veritonic - Audio-first measurement for the full funnel

Veritonic’s audio analytics and research platform helps customers research, test and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barlettaThe full version of this episode is available at https://www.marketecture.tv/programs/veritonic-scott-simonelli .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Markete

Feb 6, 2023 • 5:55

Taboola bets on OEMs, commerce… and Yahoo

Taboola bets on OEMs, commerce… and Yahoo

Taboola CEO Adam Singolda answers all of our questions: What is “Taboola News”? Does the company rely on third-party cookies? And what’s with the 30-year Yahoo deal? For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/taboola-adam-singolda .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way t

Feb 6, 2023 • 5:51

Episode 4: The Top Ten Identity Countdown with Mike O'Sullivan

Episode 4: The Top Ten Identity Countdown with Mike O'Sullivan

We made it to episode 4! Ari and Eric talk with Mike O'Sullivan, the CEO of Sincera.io about the most prevalent identity providers across tens of thousands of websites.In this episode:Top 10 Countdown of identity providers4As and ANA hit back at the IABMeta's earningsWhat's the worst job in tech?Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps

Feb 3, 2023 • 41:42

Teads’ journey from ‘outstream’ video pioneer to SSP with buying tools baked in

Teads’ journey from ‘outstream’ video pioneer to SSP with buying tools baked in

Co-CEO Jeremy Arditi discusses how Teads has evolved from its early days as an outstream video pioneer by adding new inventory management features, buy-side tools, and more. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/teads-jeremy-arditi .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture&nbs

Jan 30, 2023 • 4:44

Claritas - A rundown of its segmentation, activation and measurement tools

Claritas - A rundown of its segmentation, activation and measurement tools

Claritas offers several products, including Identify (market research and insights), Deliver (audience and email activation), and Optimize (attribution). For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barlettaThe full version of this episode is available at https://www.marketecture.tv/programs/claritas-chase-miller .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to ge

Jan 30, 2023 • 6:00

Episode 3: Google vs the DOJ and a Retail Media Deep-Dive

Episode 3: Google vs the DOJ and a Retail Media Deep-Dive

Episode 3 of the Marketecture podcast with Ari Paparo, Eric Franchi from Aperium Ventures and Conor McKenna, Director at Luma Partners.The big news this week -- the DOJ wants to break-up Google. We discuss the implications and potential valuation. Then we deep-dive on retail media and look for opportunities for innovation and start-ups. Ari's tweetstorm about the DOJConor's tweetstorm about retail mediaVisit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Jan 27, 2023 • 39:54

Full Episode: Everything you Don't Know about Podcast Ads, With Sounds Profitable's Bryan Barletta

Full Episode: Everything you Don't Know about Podcast Ads, With Sounds Profitable's Bryan Barletta

In this conversation with Ari Paparo, Bryan Barletta provides an overview of the audio advertising industry and its enabling technologies.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/soundsprofitable-bryan-barletta .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about

Jan 23, 2023 • 39:41

Libsyn AdvertiseCast - A podcast ad marketplace with host-read and programmatic ads

Libsyn AdvertiseCast - A podcast ad marketplace with host-read and programmatic ads

AdvertiseCast offers a marketplace that brands and agencies can use to buy host-read and programmatic podcast ads across thousands of shows. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barlettaThe full version of this episode is available at https://www.marketecture.tv/programs/advertisecast-dave-hanley .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart a

Jan 23, 2023 • 4:49

Episode 2: The IAB Tech Lab and the "Ad Tech Tax" with Tony Katsur

Episode 2: The IAB Tech Lab and the "Ad Tech Tax" with Tony Katsur

Our second episode and already Ari is ranting about the "Ad Tech Tax". This week Ari Paparo and Eric Franchi are joined by Tony Katsur, the CEO of the IAB Tech Lab.In this episode:The IAB Tech Lab and their 2023 roadmapPWC only loses 3% of spend this timeTwitter throwing a half-off saleRut roh, AWS launches a clean roomVisit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real indu

Jan 19, 2023 • 37:08

Yieldmo - An ad exchange with attention data baked in

Yieldmo - An ad exchange with attention data baked in

Yieldmo is an ad exchange that uses attention data and machine learning to procure inventory for advertisers while optimizing yield for publishers.For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufertThe full version of this episode is available at https://www.marketecture.tv/programs/yieldmo-mike-yavonditte .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart a

Jan 17, 2023 • 5:09

Seedtag - Contextual ads paired with unique formats

Seedtag - Contextual ads paired with unique formats

Founder Jorge Poyatos talks about Seedtag’s contextual data and media platform. The company combines contextual data with exclusive inventory and formats.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/seedtag-jorge-poyatos .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart

Jan 17, 2023 • 5:15

Episode 1: CES, AI Creative, Facebook vs GDPR

Episode 1: CES, AI Creative, Facebook vs GDPR

Our inaugural Marketecture podcast with Ari Paparo and Zach Rodgers from Marketecture, along with Eric Franchi from Aperium Ventures.Each week we'll bring you the latest news and perspective about advertising technology, trends, and insights, along with special guests.In this episode:Transmit.live acquisition for $350 millionMadison Logic acquisition for $750 millionFacebook's huge GDPR fineThe Trade Desk's oddly-named data onboarding productVisit Marketecture.tv to join our community and get ac

Jan 13, 2023 • 37:35

LifeStreet - A mobile DSP with custom modeling

LifeStreet - A mobile DSP with custom modeling

LifeStreet CEO Levi Matkins discusses LifeStreet’s predictive engine and bidding platform for in-app programmatic inventory.For more information about our expert, Eric Seufret: https://www.marketecture.tv/authors/eric-seufertThe full version of this episode is available at https://www.marketecture.tv/programs/lifestreet-levi-matkins .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our te

Jan 9, 2023 • 5:01

A Deep Dive On Roku’s Ad Platform, Which Reaches 70M Streamers

A Deep Dive On Roku’s Ad Platform, Which Reaches 70M Streamers

Adam Markey, director of product for Roku’s ad platform, discusses its OneView DSP (formerly DataXu), identity assets, and more.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/roku-adam-markey .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of r

Jan 9, 2023 • 4:24

The Salesforce CDP - Enterprise-grade data management across many sources and endpoints

The Salesforce CDP - Enterprise-grade data management across many sources and endpoints

The Salesforce CDP helps marketing, service, e-commerce and other teams organize, analyze and use their data. It supports data ingestion from many sources and activation across endpoints including ads, email, websites, and apps. Marketing Cloud SVP Martin Kihn discusses the features and uses cases. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/salesforcecdp-mar

Jan 3, 2023 • 7:41

Adelaide Metrics - Measuring media quality and audience attention

Adelaide Metrics - Measuring media quality and audience attention

Adelaide measures the quality of media placements using attention metrics. The company’s proprietary metric predicts the likelihood of attention and subsequent outcomes from media.For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/adelaide-marc-guldimann .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Market

Jan 3, 2023 • 4:24

Madhive - A DSP geared to hyper-local CTV campaigns

Madhive - A DSP geared to hyper-local CTV campaigns

Madhive works with broadcasters to help them package and sell programmatic CTV campaigns that span their own properties, local stations, and other streaming inventory. It has use cases for agencies and marketers too. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/madhive-adam-helfgott .Visit Marketecture.tv to join our community and get access to full-

Dec 19, 2022 • 4:11

Narrative I/O - A platform for buying and selling raw data

Narrative I/O - A platform for buying and selling raw data

Narrative offers an unaggregated data licensing platform with an intuitive user interface that buyers can use to specify their desired data, set a budget, and choose a destination to send the data to and check out. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/narrative-nick-jordan .Visit Marketecture.tv to join our community and get access to full-length in-de

Dec 19, 2022 • 5:15

TikTok talks about its self-serve and performance ad tools

TikTok talks about its self-serve and performance ad tools

TikTok is adding support for eCommerce, advanced measurement, self-serve advertisers, and more. Managing Director Ray Cao discusses the company’s products, partnerships, and roadmap for 2023. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4The full version of this episode is available at https://www.marketecture.tv/programs/tiktok-ray-cao .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Mar

Dec 12, 2022 • 6:17

Mobal - Business listings management for Google, social and other platforms

Mobal - Business listings management for Google, social and other platforms

Mobal helps restaurants, service providers, franchise owners, and other businesses maintain accurate information in their digital listings while maximizing SEO for commonly searched terms.For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4The full version of this episode is available at https://www.marketecture.tv/programs/freeclip-mobal-jakob-wikstrom .Visit Marketecture.tv to join our community and get access to full-length in-depth inter

Dec 5, 2022 • 4:34

FullThrottle - First-party data solutions and APIs for advertisers and publishers

FullThrottle - First-party data solutions and APIs for advertisers and publishers

Chief Product Officer Amol Waishampayan describes the company’s first-party data enablement solutions. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/fullthrottle-amol-waishampayan .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of re

Dec 5, 2022 • 6:05

Zefr - Brand suitability targeting and measurement across walled gardens

Zefr - Brand suitability targeting and measurement across walled gardens

Zefr provides brand suitability targeting and measurement to advertisers with big investments across walled gardens - specifically YouTube, Meta and TikTok. CEO Rich Raddon talks about the company’s products, service models, competition, road map and more. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at http://www.marketecture.tv .Visit Marketecture.tv to join our community and get access

Nov 28, 2022 • 4:58

MNTN - A performance advertising platform for streaming TV

MNTN - A performance advertising platform for streaming TV

CEO Mark Douglas talks about MNTN’s CTV ad-buying platform. MNTN’s clients are mostly direct response advertisers that are looking to expand their customer acquisition efforts beyond social platforms. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/mountain-mark-douglas .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews

Nov 28, 2022 • 6:02

Special Episode: Ari Paparo on The Rebooting Show

Special Episode: Ari Paparo on The Rebooting Show

We’re sharing this special podcast episode of the Rebooting Show, a podcast focused on the mechanics of sustainable media businesses. In it, Marketecture's Ari Paparo is interviewed by The Rebooting’s Brian Morrissey about key trends in ad tech, Apple’s crackdown on tracking technologies, and Elon’s shocking mismanagement during the first weeks of his ownership of Twitter. If you like what you hear, subscribe to TheRebooting on Substack or subscribe to their podcast directly.Visit Marketecture.t

Nov 17, 2022 • 46:04

GumGum - A big contextual player pushes into measuring attention

GumGum - A big contextual player pushes into measuring attention

GumGum’s tech scans text, image, audio, and video to offer advertisers content-centric targeting and a contextual exchange platform that helps publishers tag and monetize their content. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/gumgum-ken-weiner .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Market

Nov 14, 2022 • 4:59

Countable - A community engagement platform for brands’ purpose and social impact initiatives

Countable - A community engagement platform for brands’ purpose and social impact initiatives

Countable allows enterprises to communicate with stakeholders around a shared purpose, passions, and social impact. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4The full version of this episode is available at https://www.marketecture.tv/programs/freeclip-countable-emilybell .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our

Nov 14, 2022 • 3:58

TripleLift - An SSP supporting video, CTV and native formats

TripleLift - An SSP supporting video, CTV and native formats

Since its early days as a native ad exchange, TripleLift has expanded to support online video and connected TV formats. It also operates a DMP, 1plusX, which it acquired in early 2022. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/triplelift-sonja-kristiansen .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Market

Nov 7, 2022 • 5:58

Emergency Episode: Twitter’s Imploding Ad Business

Emergency Episode: Twitter’s Imploding Ad Business

Well, that went smoothly. One week into Elon’s takeover and Twitter’s advertisers are already flying the coop. In this special episode, Marketecture experts Ari Paparo and Eric Seufert talk with Zach Rodgers about recent developments, Elon's tweets and what could happen next. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the

Nov 4, 2022 • 28:49

ironSource LevelPlay - App mediation and revenue management

ironSource LevelPlay - App mediation and revenue management

ironSource LevelPlay supports drag-and-drop integration of a multitude of ad network SDKs, and includes a dashboard that allows A/B testing, management of direct-sold inventory, and reporting features. For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufertThe full version of this episode is available at https://www.marketecture.tv/programs/ironsource-nimrod-zuta .Visit Marketecture.tv to join our community and get access to full-length in-depth inte

Nov 2, 2022 • 5:07

Outbrain Goes SaaS With New Keystone Product

Outbrain Goes SaaS With New Keystone Product

Outbrain wants to help publishers configure their website real estate with e-commerce, subscription, and other offers that are best matched to those groups. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/outbrain-yaron-galai .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to ge

Oct 31, 2022 • 4:55

Creatopy - Affordable creative production with a built in ad server

Creatopy - Affordable creative production with a built in ad server

Creatopy’s simple-to-use tool allows designers and marketers to generate and test content for their digital campaigns. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/creatopy-gabriel-ciordas .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of re

Oct 26, 2022 • 4:33

Xandr, Part 2: Up Close With Invest

Xandr, Part 2: Up Close With Invest

Invest has some notable differentiators from its DSP competitors, including its exclusive inventory from Netflix and access to Microsoft audience data. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/xandr-eric-hoffert .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get s

Oct 24, 2022 • 4:25

GeoEdge - Online ad security in a fast-changing environment

GeoEdge - Online ad security in a fast-changing environment

GeoEdge’s security and ad quality tech scans variables in ad code and creative to protect publishers and their users from malicious or otherwise undesirable ads. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/geoedge-amnon-siev .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get s

Oct 20, 2022 • 5:09

Kayzen - A mobile DSP with modular architecture

Kayzen - A mobile DSP with modular architecture

Customers can use Kayzen’s bidder, algorithms, ad server, and UI modules separately as discrete products or together as a package. For more information about our expert, Eric Seufret: https://www.marketecture.tv/authors/eric-seufertThe full version of this episode is available at https://www.marketecture.tv/programs/kayzen-tim-koschella-puneet-gupta .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about t

Oct 17, 2022 • 5:39

Jun Group - Rewarded ads in mobile apps

Jun Group - Rewarded ads in mobile apps

Jun Group’s question-based ads incentivize mobile users to share personal data in exchange for in-app rewards.For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4The full version of this episode is available at https://www.marketecture.tv/programs/jungroup-corey-weiner .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real

Oct 12, 2022 • 5:51

How Sharethrough’s exchange supports a mix of native, video and display formats

How Sharethrough’s exchange supports a mix of native, video and display formats

CEO JF Cote talks about Sharethrough’s exchange platform focused on native, video, and traditional display units. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/sharethrough-jf-cote .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real indust

Oct 10, 2022 • 6:05

JW Player - Publisher video monetization and then some

JW Player - Publisher video monetization and then some

JW Player has expanded from its roots as an open-source video player to a broad-based monetization partner for publishers. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/jwplayer-dave-otten .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our t

Oct 5, 2022 • 5:22

Xandr - New details on Netflix deal, Microsoft data

Xandr - New details on Netflix deal, Microsoft data

Xandr’s key leadership addresses questions that have been on the minds of everyone in ad tech. Plus, an overview of Xandr Curate, Clypd, and yield analytics products. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/xandr-mikewelch-benjohn .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new wa

Oct 3, 2022 • 4:28

Criteo - How the ad tech OG is bridging brands and retail media sellers

Criteo - How the ad tech OG is bridging brands and retail media sellers

Chief Product Officer Todd Parsons describes Criteo’s family of products, including its retail media DSP Commerce Max.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/criteo-todd-parsons .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real ind

Sep 29, 2022 • 5:57

SafeGraph - Data on physical places for attribution and product integration

SafeGraph - Data on physical places for attribution and product integration

Auren Hoffman talks about SafeGraph, which offers data on over 30 million “points of interest.”For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/safegraph-auren-hoffman .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners

Sep 26, 2022 • 5:06

Smadex - A scaled mobile DSP that leans into transparency

Smadex - A scaled mobile DSP that leans into transparency

Smadex offers a programmatic bidding platform focused on mobile user acquisition at scale. CEO Jordi de los Pinos talks about the company’s efforts around transparency, which he describes as its differentiator relative to competitors. For more information about our expert, For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufertThe full version of this episode is available at https://www.marketecture.tv/programs/smadex-jordi-de-lospinos .Visit Ma

Sep 21, 2022 • 5:41

NBCU’s One Platform  - A full rundown with Krishan Bhatia

NBCU’s One Platform - A full rundown with Krishan Bhatia

NBCUniversal’s One Platform is a stack of audience-building, planning, and measurement tools that help advertisers run campaigns on the media giant’s properties. President Krishan Bhatia describes how it works. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/nbcu-oneplatform-krishan-bhatia .Visit Marketecture.tv to join our community and get access to full-length

Sep 14, 2022 • 7:14

LiSA - A live commerce platform for retailers and publishers

LiSA - A live commerce platform for retailers and publishers

Customers use LiSA to create live and social commerce experiences. These events are embedded on a subdomain of a retailer, publisher, or brand’s website and integrate with commerce platforms such as Salesforce, Magento, and Shopify.For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4The full version of this episode is available at https://www.marketecture.tv/programs/lisa-sophie-freres .Visit Marketecture.tv to join our community and get acc

Sep 8, 2022 • 4:33

Uberall - SEO and listings management for brick-and-mortar businesses

Uberall - SEO and listings management for brick-and-mortar businesses

Customers use Uberall to increase the visibility of their local business listings. The platformsupports SEO, social posting, reputation management, and competitive intelligence. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4The full version of this episode is available at https://www.marketecture.tv/programs/uberall-kelly-benish .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketectur

Sep 6, 2022 • 5:20

Semcasting - Data and identity tools for highly regulated markets

Semcasting - Data and identity tools for highly regulated markets

Semcasting’s identity and audience tools are used by clients in healthcare, financial services, politics and other regulated industries. For more information about our expert, [Expert Name]: [Expert Link]The full version of this episode is available at https://www.marketecture.tv/programs/semcasting-ray-kingman .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry pr

Aug 30, 2022 • 23:09

Lately - AI-assisted social content creation

Lately - AI-assisted social content creation

Lately’s platform ingests content ranging from blog posts to videos, and uses that material to recommend language for social posts.For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4The full version of this episode is available at https://www.marketecture.tv/programs/ately-kate-bradley-chernis .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about te

Aug 23, 2022 • 5:34

Ad-Lib - Creative intelligence and DCO for a world with less targeting

Ad-Lib - Creative intelligence and DCO for a world with less targeting

Ari Paparo quizzes CEO Oli Marlow Thomas about Ad-Lib’s creative management platform, which supports creative collaboration, production, DCO, and ad trafficking. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/ad-lib-oli-marlow-thomas .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way t

Aug 16, 2022 • 5:25

Tatari - Ad buying tools for linear and streaming TV

Tatari - Ad buying tools for linear and streaming TV

CEO Philip Inghelbrecht discusses Tatari’s customer acquisition tools for TV advertising. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4The full version of this episode is available at https://www.marketecture.tv/programs/tatari-philip-inghelbrecht .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry pract

Aug 15, 2022 • 5:00

Pixability - Monitoring YouTube and CTV campaigns for safety, suitability and performance

Pixability - Monitoring YouTube and CTV campaigns for safety, suitability and performance

Chief Product Officer Jackie Paulino talks with Mike Shields about Pixability’s software andanalytics solution that provides recommended channel lists, planning tools andcontent recommendations to agency and brand customers. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/pixability-jackie-paulino .Visit Marketecture.tv to join our community and get acc

Aug 10, 2022 • 6:58

Connatix - Helping publishers create, host and monetize video assets

Connatix - Helping publishers create, host and monetize video assets

President Jenn Chen talks about how Connatix helps publishers like AccuWeather and BuzzFeed increase revenue from video media through its video player, ad server, SSP and contextual ad platform. For more information about our expert, Mike Shields : https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/connatix-jenn-chen .Visit Marketecture.tv to join our community and get access to full-length in-depth intervie

Aug 8, 2022 • 7:00

FULL EPISODE: Inside ComScore’s bid to become a one-stop shop for advertising measurement

FULL EPISODE: Inside ComScore’s bid to become a one-stop shop for advertising measurement

ComScore’s GM Digital Greg Dale breaks down the company’s many measurement components in this discussion with Marktecture’s Mike Shields.For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/comscore-greg-dale .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about tech

Aug 2, 2022 • 38:29

LiveIntent - A stalwart of “programmatic email” doubles down on identity

LiveIntent - A stalwart of “programmatic email” doubles down on identity

Chief Product Officer Mano Pillai describes LiveIntent’s evolving product offering – including its big bet on an identity graph linked to hashed email addresses.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/liveintent-mano-pillai .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to ge

Aug 1, 2022 • 5:59

Marpipe - Automated creative testing for brands

Marpipe - Automated creative testing for brands

Marpipe’s platform can render every permutation of an ad in multi-variate grids with different combinations of product imagery, background color, copy and other variables. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4The full version of this episode is available at https://www.marketecture.tv/programs/marpipe-dan-pantelo .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture&nbsp

Jul 27, 2022 • 8:22

Hashtag Labs - Publisher ad loading software for non-engineers

Hashtag Labs - Publisher ad loading software for non-engineers

Hashtag Labs CEO John Shankman explains HTL Bid, the company’s ad loading software that allows non-engineers to configure a publisher’s ad tech integrations For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/hashtaglabs-john-shankman .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get

Jul 25, 2022 • 5:44

The Media Trust - An OG in ad quality

The Media Trust - An OG in ad quality

Founded 16 years ago,The Media Trust offers its security and screening tech to publishers, ad tech and ecommerce clients. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode if available at https://www.marketecture.tv/programs/themediatrust-cory-schnurr .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team

Jul 20, 2022 • 8:18

Beachfront - A CTV ad server that works across streaming and traditional inventory

Beachfront - A CTV ad server that works across streaming and traditional inventory

Programmers and distributors use Beachfront’s ad server to handle programmatic monetization across their distribution endpoints. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/beachfront-chris-maccaro .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about techno

Jul 18, 2022 • 7:55

Kochava - A mature MMP with omni-channel chops

Kochava - A mature MMP with omni-channel chops

Kochava CEO Charles Manning describes the omni-channel and fraud prevention enhancements to the company’s core attribution product. For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufertThe full version of this episode is available at https://www.marketecture.tv/programs/kochava-charles-manning .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology

Jul 8, 2022 • 7:59

Intent IQ - Attribution and bid enhancement tools built on a hybrid identity graph

Intent IQ - Attribution and bid enhancement tools built on a hybrid identity graph

Intent IQ’s identity resolution system uses a hybrid methodology with a deterministic seed sample enhanced by probabilistic data. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/intentiq-roy-shkedi-dror-benyishai .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about techn

Jul 8, 2022 • 10:07

Semrush - Robust SEO with extensions to other channels

Semrush - Robust SEO with extensions to other channels

Semrush’s Fernando Angulo summarizes its core SEO features as well as some non-search features in areas like content marketing and paid social. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4The full version of this episode is available at https://www.marketecture.tv/programs/semrush-fernando-angulo .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smar

Jun 28, 2022 • 7:19

EDO - Measuring TV ad effectiveness using search and behavioral data

EDO - Measuring TV ad effectiveness using search and behavioral data

CTO and head of product Josh Lee describes how the company sources its data and uses that data to train predictive models. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/edo-josh-lee .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of

Jun 28, 2022 • 8:53

tvScientific - CTV buying with performance metrics at the center

tvScientific - CTV buying with performance metrics at the center

CEO Jason Fairchild describes how tvScientific helps marketers buy CTV media in the same way they buy performance-driven channels like search and social.For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/tvscientific-jason-fairchild .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new w

Jun 21, 2022 • 10:05

Samba TV - CTV measurement and targeting using ACR data

Samba TV - CTV measurement and targeting using ACR data

Samba TV SVP Avi Brown describes the targeting and measurement use cases for the company’s ACR data collected directly from TV devices. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/sambatv-avi-brown.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technol

Jun 21, 2022 • 9:25

SparkToro - An index of demographic and behavioral insights

SparkToro - An index of demographic and behavioral insights

CEO Rand Fishkin describes how SparkToro collects data from social profiles and public websites. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4The full version of this episode is available at https://www.marketecture.tv/programs/sparktoro-rand-fishkin .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry pr

Jun 15, 2022 • 8:22

PebblePost - Digital identity meets direct mail

PebblePost - Digital identity meets direct mail

PebblePost sends hundreds of thousands of pieces of programmatic direct mail each day to people who visit its clients’ websites.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode if available at https://www.marketecture.tv/programs/pebblepost-jacobross .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team

Jun 15, 2022 • 8:25

LiveRamp Safe Haven - Clean rooms from a scaled player in onboarding and identity

LiveRamp Safe Haven - Clean rooms from a scaled player in onboarding and identity

David Gilmore, the leader of LiveRamp’s data collaboration products, talks about the company’s clean room solution, Safe Haven, and its integrations with LiveRamp’s other products. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparoThe full version of this episode is available at https://marketecture.tv/programs/safehaven-david-gilmore .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture&nb

Jun 10, 2022 • 11:04

How LiveRamp TV (formerly Data Plus Math) provides household matching, data activation and attribution

How LiveRamp TV (formerly Data Plus Math) provides household matching, data activation and attribution

LiveRamp TV’s chief strategy officer, Jay Prasad, discusses the company’s CTV solution and its integration with LiveRamp’s other products. For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://marketecture.tv/programs/liveramptv-jay-prasad .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about

Jun 9, 2022 • 6:43

Clean.IO - Protecting publishers and platforms from malicious ads

Clean.IO - Protecting publishers and platforms from malicious ads

CEO Geoff Stupay talks with Ari Paparo about how clean.io helps publishers, ad platforms and ecommerce companies detect malvertising. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/vidfull_cleanio-geoffstupay_20220421-cc20b9 .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smar

Jun 8, 2022 • 10:30

How Moloco helps gaming and on-demand apps activate their data

How Moloco helps gaming and on-demand apps activate their data

Moloco CEO Ikkjin Ahn provides a breakdown of the mobile DSP’s feature set and product roadmap. For more information about our expert, Eric Seufert: https://marketecture.uscreen.io/authors/eric-seufertThe full version of this episode is available at https://marketecture.tv/programs/moloco-ikkjinahn-anuragagrawal .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry

Jun 8, 2022 • 9:10

Singular - Connecting marketing data from many sources

Singular - Connecting marketing data from many sources

Singular CEO Gadi Eliashiv discusses his company’s measurement and analytics products. For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufertThe full version of this episode is available at https://www.marketecture.tv/programs/singular-gadi-eliashiv .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners help

Jun 7, 2022 • 8:33

AdMix - Product placement for in-game environments

AdMix - Product placement for in-game environments

AdMix CEO Samuel Huber describes the company’s platform for injecting brand placements into mobile games.For more information about our expert, Eric Seufert: https://marketecture.uscreen.io/authors/eric-seufertThe full version of this episode is available at https://marketecture.tv/programs/admix-sam-huber .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practit

Jun 7, 2022 • 6:36

Celtra - Creative tools for digital ads across platforms

Celtra - Creative tools for digital ads across platforms

Mihael Mikek, CEO of Celtra, talks with Ari Paparo about the company’s creative production tools for publishers and brands.For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparoThe full version of this episode is available at https://marketecture.tv/programs/celta-mihael-mikek .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real

Jun 6, 2022 • 10:17

iSpot - A look-up database for TV content and ads

iSpot - A look-up database for TV content and ads

CEO Sean Muller and Product Chief Anthony Skinner describe how iSpot measures streaming and linear TV, with coverage across 40 million TV sets. For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://marketecture.tv/programs/ispot-seanmuller-anthonyskinner .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to

Jun 4, 2022 • 9:18

Innovid - A TV and video ad server focused on creative management and measurement

Innovid - A TV and video ad server focused on creative management and measurement

CTO and Co-founder Tal Chalozin walks us through Innovid’s ad serving, asset management and measurement offering. For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://marketecture.tv/programs/innovid-tal-chalozin .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our tea

Jun 3, 2022 • 9:19

Simulmedia - The OG TV buying platform

Simulmedia - The OG TV buying platform

Simulmedia Chief Product Officer Mike Kim walks us through the company’s TV buying platform and its integrations across linear, cable and CTV inventory. For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://marketecture.uscreen.io/programs/mike_kim_simulmedia.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way

Jun 2, 2022 • 9:20

Odeeo - In-game audio advertising

Odeeo - In-game audio advertising

Odeeo VP Product Liat Barer describes her company’s audio ad formats for casual gaming environments.For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufertThe full version of this episode is available at https://www.marketecture.tv/programs/odeeo-liat-barer .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practition

Jun 1, 2022 • 7:16

TV Squared by Innovid - measurement and attribution for converged TV buys

TV Squared by Innovid - measurement and attribution for converged TV buys

President Jo Kinsella and CTO Blair Robertson talk about TV Squared’s measurement and attribution platform for converged TV advertising. Recorded: May 2022.For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode if available at https://www.marketecture.tv/programs/vidfull_tvsquared-jokinsella-blair-robertson .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketect

Jun 1, 2022 • 9:07

Publica - A CTV ad server with support for unified auctions

Publica - A CTV ad server with support for unified auctions

Publica CEO Ben Antier walks us through Publica’s CTV ad server and unified auction functionality. For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://marketecture.tv/programs/publica-ben-antier .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industr

Jun 1, 2022 • 6:29

Incrmntal - Helping marketers measure performance on iOS and TV.

Incrmntal - Helping marketers measure performance on iOS and TV.

Incrmntal CEO Maor Sadra discusses the company’s SaaS measurement platform, which doesn’t require customers to turn off their ad buys for periods of time in the way that incrementality testing typically does. For more information about our expert, Eric Seufert: https://marketecture.uscreen.io/authors/eric-seufertThe full version of this episode is available at https://marketecture.tv/programs/incrmntal-maor-sadra .Visit Marketecture.tv to join our community and get access to full-length in-depth

May 31, 2022 • 9:21

Digital Turbine - In-App Ad Tech Embedded On Android Phones

Digital Turbine - In-App Ad Tech Embedded On Android Phones

Digital Turbine’s in-app ad platform is aided by partnerships with telcos and OEMs that embed its tech on Android phones. For more information about our expert, Eric Seufert: https://marketecture.uscreen.io/authors/eric-seufertThe full version of this episode is available at https://marketecture.tv/programs/digitalturbine-matt-tubergen .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our

May 30, 2022 • 8:46

MobileMonkey - Sales outreach automation for the mid market

MobileMonkey - Sales outreach automation for the mid market

MobileMonkey CEO Larry Kim discusses MobileMonkey’s sales outreach automation tool formid-market companies. For more information about our expert, Jeremy Kagan: https://marketecture.uscreen.io/authors/author-quvE9hNqNw4The full version of this episode is available at https://marketecture.tv/programs/mobilemonkey-larry-kim .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real

May 27, 2022 • 8:40

Optable - A flexible model for clean room tech

Optable - A flexible model for clean room tech

Optable Chief Product Officer Bosko Milekic and CRO James Prudhomme describe the company’s tech for matching audiences between parties and across data sets. For more information about our expert, Ari Paparo: [Expert Link]The full version of this episode is available at https://marketecture.uscreen.io/programs/optable-bosko-milekic-james-prudhomme.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about techn

May 26, 2022 • 14:29

ID5 - Identity Without Third-Party Cookies

ID5 - Identity Without Third-Party Cookies

Mathieu Roche, CEO with ID5, speaks with Ari Paparo about the company’s cookie-replacement ID, how it works and the extent of its integrations with DSPs, exchanges and other tech platforms. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparoThe full version of this episode is available at https://marketecture.tv/programs/id5-mathieu-roche .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Markete

May 25, 2022 • 9:00

Branch - Deep linking and attribution tools for apps

Branch - Deep linking and attribution tools for apps

Alex Bauer discusses how apps like Yelp use the company’s deep linking tech to add customer utility and track conversion events. For more information about our expert, Eric Seufret: https://marketecture.uscreen.io/authors/eric-seufertThe full version of this episode is available at https://marketecture.tv/programs/branch-alex-bauer .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. O

May 17, 2022 • 8:00

What’s a clean room? CEO Brian Lesser discusses InfoSum’s data collaboration platform

What’s a clean room? CEO Brian Lesser discusses InfoSum’s data collaboration platform

Digital Turbine’s in-app ad platform is aided by partnerships with telcos and OEMs that embed its tech on Android phones. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparoThe full version of this episode is available at https://marketecture.tv/programs/infosum-brian-lesser .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of rea

May 10, 2022 • 7:45

Magnite - Revenue and workflow tools for CTV’s supply side

Magnite - Revenue and workflow tools for CTV’s supply side

Sean Buckley discusses Magnite’s products for CTV and video monetization and workflow, assembled through the merger of Rubicon Project, Telaria, SpotX and SpringServe.For more information about our expert, Milk Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://marketecture.tv/programs/magnite-sean-buckley .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a

May 10, 2022 • 8:01

FULL EPISODE: Scope3 - Brian O’Kelley’s plan to decarbonize advertising

FULL EPISODE: Scope3 - Brian O’Kelley’s plan to decarbonize advertising

In this conversation with Ari Paparo, the one and only BOK describes his new venture focused on driving sustainability through the advertising supply chain. Scope3’s platform assesses energy usage associated with advertising and provides that data along with offset sourcing to brands, agencies, publishers and tech. This full-length episode is free to all Marketecture members on all tiers.For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparoThe full

May 9, 2022 • 40:44

IRIS.TV - Structured contextual data for TV and video programming

IRIS.TV - Structured contextual data for TV and video programming

IRIS.TV uses computer vision to generate data about video assets that can then be used for targeting, verification and measurement.For more information about our expert, Mike Shields: https://marketecture.uscreen.io/programs/iristv-field-garthwaiteThe full version of this episode is available at https://marketecture.tv/programs/iristv-field-garthwaite .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about

May 3, 2022 • 8:01

John Nardone from FlashTalking talks rich media, ad serving and identity solutions

John Nardone from FlashTalking talks rich media, ad serving and identity solutions

John Nardone walks us through the offerings of the FlashTalking ad server and identity solution.For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparoThe full version of this episode is available at https://marketecture.tv/programs/flashtalking-john-nardone .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practition

May 3, 2022 • 10:31

Zach and Ari: What is Marketecture?

Zach and Ari: What is Marketecture?

The founders of Marketecture, Zach Rodgers and Ari Paparo, in conversation about the goals of the project, why it was built, and where it is heading.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens

May 1, 2022 • 9:29

LD Mangin on how Confiant protects publishers from the bad guys

LD Mangin on how Confiant protects publishers from the bad guys

Confiant founder and CEO LD Mangin speaks with Ari Paparo about the ways the bad guys try to scam online publishers and how Confiant tries to stay ahead in this cat-and-mouse game. Confiant is a malware and fraud detection and blocking service focused on protecting both publishers and exchanges. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparoThe full version of this episode is available at https://marketecture.tv/programs/confiant-ld-man

Apr 28, 2022 • 9:00

James Avery on how Kevel APIs let you build a custom ad server

James Avery on how Kevel APIs let you build a custom ad server

Kevel is the company to call when mainstream ad servers just won’t do the trick. In this conversation, James Avery and Ari Paparo geek out on the strange use cases that come up outside of the browser. Ads on airplanes, anyone? For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparoThe full version of this episode is available at https://marketecture.tv/programs/kevel-james-avery .Visit Marketecture.tv to join our community and get access to full

Apr 28, 2022 • 14:58

Blockgraph - Uniting data and audiences across TV operators

Blockgraph - Uniting data and audiences across TV operators

Blockgraph is a joint venture between Comcast, Paramount and Charter, founded to unify data and audiences across operators and networks.For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://marketecture.tv/programs/jason-manningham-blockgraph .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart ab

Apr 28, 2022 • 10:47

A deep dive on Habu’s data clean room software

A deep dive on Habu’s data clean room software

In this conversation with Ari Paparo, Habu CEO Matt Kilmartin and Chief Product Officer Matthew Karasick discuss the company’s data clean room software. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparoThe full version of this episode is available at https://marketecture.tv/programs/free-habu-matt-kilmartin-matthew-karasick .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a ne

Apr 21, 2022 • 10:45

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