TechMagic with Cathy Hackl
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TechMagic with Cathy Hackl helps you navigate the future and make sense of today’s rapid technological change. Hear unique perspectives, explore new trends, and journey into the heart of technology. TechMagic is a must-listen for anyone passionate about the future of tech because Arthur C. Clarke said it best: “Any sufficiently advanced technology is indistinguishable from magic." Hosted on Acast. See acast.com/privacy for more information.
Investing in Purpose: AI, Gaming, and the Future of Tech with Cathy Hackl, Lee Kebler, and Richard Attias, CEO of FII
In this episode of TechMagic, hosts Cathy Hackl and Lee Kebler, along with special guest Richard Attias, CEO of the Future Investment Initiative (FII), explore the latest trends in AI, spatial computing, and gaming. They discuss the future of Apple Vision Pro, the challenges of productizing AI, and the rise and fall of Humane AI Pin. They also highlight the potential of user-generated content (UGC) in gaming, with a focus on Grand Theft Auto VI. Richard shares his vision for purpose-driven inves
LEAP Forward: The Future of AI, Wearable Tech, and Quantum Computing with Cathy Hackl and Lee Kebler
In this episode of TechMagic, Cathy Hackl and Lee Kebler explore groundbreaking innovations from Saudi Arabia’s LEAP conference to Meta’s ambitious hardware plans. They discuss Meta’s vision for 10 million Ray-Ban smart glasses by 2026, Apple's Vision Pro updates, advances in humanoid robotics, and the future of AI regulation. With insights on quantum computing, wearable tech, and military mixed reality, this episode delves into the rapidly evolving tech landscape and its impact on global indust
VR, AI Law, OpenAI’s Bold Chip Play, and Music Tech Shifts with Lee Kebler and Adam Davis-McGee
In this episode of Tech Magic, host Lee Kebler welcomes special guest Adam Davis-McGee for an insightful conversation that explores the latest in AI, VR, and accessibility tech, including OpenAI’s custom chip ambitions, legal updates on AI-generated content, and groundbreaking haptic displays, making NBA games accessible to blind and low-vision fans. They also discuss the evolution of music technology, Meta’s Horizon platform challenges, and the security concerns surrounding AI tools in governme
Meta, Apple, XR Trends, the Future of Spatial Computing, and and Creator Evolution with Cathy Hackl and Lee Kebler
In this episode of Tech Magic, hosts Cathy Hackl and Lee Kebler dive into the latest tech developments, from Meta's bold moves in AR, to Apple's Vision Pro journey one year later. They highlight Meta's success with Ray-Ban AI glasses, Apple’s challenges in AR innovation, and how creators are evolving into media moguls. Cathy also interviews special guest Jeff Barrett, who shares insights on building sustainable creator careers, the rise of nano-influencers, and the global expansion of digital c
DeepSeek AI, NAM Show Highlights, XR Leadership, and Tech's New Frontiers with Cathy Hackl and Lee Keebler
In this episode of TechMagic, Cathy Hackl and Lee Keebler explore groundbreaking trends in tech. They discuss the rise of DeepSeek AI and its disruption of traditional business models, the strategic importance of spatial computing and XR technologies for U.S. leadership, and key takeaways from the NAM show. The duo highlights open-source innovation, shifts in AI adoption, and hardware advancements shaping the future. Listeners gain valuable insights into how these developments impact global comp
From CES 2025 to AI Dating Coaches, Tech Trends, and the Creator Economy with Cathy Hackl and Lee Kebler
In this episode of TechMagic, hosts Cathy Hackl and Lee Kebler explore the latest innovations from CES 2025, delving into groundbreaking AI developments and the dynamic creator economy. They reflect on the impact of AI on technology and society, share insights from global tech hubs, and discuss the future of dating technology. With engaging discussions on the evolving landscape of social media and the attention economy, this episode offers a fascinating look at the intersection of innovation and
CES 2025 Highlights, AI Innovations, Nintendo’s Next Move, Health Tech, and the Future of Gaming with Cathy Hackl and Lee Keebler
In this exciting episode of TechMagic, hosts Cathy Hackl and Lee Keebler kick off 2025 live from CES in Las Vegas. They delve into the latest AI trends, explore groundbreaking health tech like Withings' innovative health tracking mirror, and discuss the buzz around the upcoming Nintendo Switch 2. With insights into AI’s growing role across industries, reflections on CES's vibrant atmosphere, and a light-hearted look at quirky innovations, Cathy and Lee provide an engaging mix of humor, predictio
Greatest Hits 2024: Apple Vision Pro and Beyond, Spatial Computing, Netflix, AI, and the Next Big Thing in Gaming with Cathy Hackl and Lee Kebler
In this Greatest Hits episode, we revisit an outstanding show from earlier this year. Join us on TechMagic, where Cathy Hackl and Lee Kebler look back at the tech events of 2024 and recap the latest tech developments. They discuss the buzz surrounding CES, Apple Vision Pro's release, and spatial computing's evolving landscape. They also dive into the intersection of AI and journalism, explore the future of gaming, and delve into a groundbreaking innovation—the eTongue, which mimics human taste.
2024 AI Retrospective: AI’s Impact on Creativity, Commerce, and Careers with Cathy Hackl and Lee Kebler
In this second part of the 2024 retrospective episode of TechMagic, hosts Cathy Hackl and Lee Kebler reflect on AI's profound impact across industries in 2024. They discuss YouTube’s groundbreaking decision to allow users to request the removal of AI-generated impersonations, highlighting its promise and challenges in content moderation. The hosts revisit key moments from the Roblox Developers Conference, where AI was leveraged to innovate virtual commerce and redefine brand engagement for young
2024 Gaming Retrospective: AI, Atari’s Comeback, and the Rise of Lofi Worlds with Cathy Hackl and Lee Kebler
In this first part of a two-part episode of TechMagic, hosts Cathy Hackl and Lee Kebler reflect on the key developments in the gaming industry in 2024. They explore Mike Verdu's appointment as Netflix’s VP of Generative AI for Games, his creator-first vision, and the rise of AI-driven tools to accelerate game development. The duo discusses Atari's nostalgic comeback, highlighted by founder Nolan Bushnell's insights on affordable VR tech like the Oculus Quest 3. They also tackle the staff exodus
Creativity at the Intersection of Fashion, Industrial Design, and VFX: Cathay Hack Interviews Katie McIntyre
While Cathy Hackl and Lee Kebler take a short holiday break, TechMagic brings you an interview with Katie McIntyre, Founder and Design Lead of Matriarch. Katie was a TechMagic guest cohost earlier in the season, and Time Magazine has ranked her as one of the leading female VFX artists and has featured her creations.Katie discusses her groundbreak
Tech Landscape Predictions 2025: AI, Indie Games, and the Future of Virtual Dating with Cathy Hackl and Lee Kebler
In the latest episode of TechMagic, hosts Cathy Hackl and Lee Kebler dive into their predictions for the tech landscape in 2025, exploring topics like AI, gaming, and the evolving role of technology in daily life. Cathy shares her optimism for the launch of World Labs and a shift in dating tech, while Lee highlights the indie gaming resurgence. They also reflect on concerns like China's influence in tech and the need for educational reform. The episode wraps up with personal goals for 2025, incl
Predictions for 2025: AI, IPOs, and the Future of Space Commerce, Nintendo’s Next Move, and Apple’s Big Challenges with Cathy Hackl and Lee Kebler
In this episode of Tech Magic, hosts Cathy Hackl and Lee Kebler dive into the aftermath of a global Microsoft outage, share personal anecdotes, and present predictions for 2025 across three categories: obvious, unexpected, and controversial. Topics include the Nintendo Switch 2, generative AI, IPO trends, Intel’s potential business moves, challenges for Apple, and the evolving “new space race.” Come for the tech, and stay for the magic!Cathy Hackl BioCathy Hackl is a globally recognized tech & g
CES Insights, Smart Glasses, the Future of Media and Gaming Innovations: Exploring Tech with Cathy Hackl and Lee Kebler
In this episode of Tech Magic, hosts Cathy Hackl and Lee Kebler explore the latest in technology, innovation, and media trends. They dive into the upcoming Consumer Electronics Show (CES) and Cathy’s involvement with AI at CES and discuss shifts in media consumption, including the evolution of streaming services. The duo also covers Meta’s role in sports broadcasting, smart glasses, and gaming news like Purina's virtual pet game on Roblox. The episode also discusses new music tech innovations an
AI Valuations, Perplexity’s Rise, OpenAI’s Robotics Push, and Gaming’s New Frontier: A Tech Dive with Cathy Hackl and Lee Kebler
In this episode of TechMagic, hosts Cathy Hackl and Lee Kebler explore the latest in tech, from Nintendo’s expansion into physical experiences with Super Nintendo World, to the evolution of the metaverse and AI’s rapid growth. They discuss exciting developments such as AI company Perplexity's soaring valuation, OpenAI’s new hire to lead robotics, and Apple's smart glasses project. The hosts also reflect on wearable tech and its intersection with fashion and a thought-provoking conversation on AI
Gaming Trends, ARs Next Wave, Virtual Voting in Roblox, and Gen AI in Games: A Tech Dive with Cathy Hackl and Lee Kebler
In this episode of TechMagic, hosts Cathy Hackl and Lee Kebler dive into the exciting world of gaming, AI, and consumer tech. They discuss the innovative "Virtual Vote" initiative in Roblox to boost Gen Z voter participation, Nintendo's surprise music app launch, and Netflix's strategic move with Mike Verdu in generative AI for games. The episode also explores the complexities of AI in Hollywood, including the respectful revival of Christopher Lee in "Lord of the Rings" and Robert Downey Jr.'s c
AI Influencers, Feminine Futurism, VR Landscape, and Apple Vision Pro vs. Meta Quest with Katie McIntyre and Lee Kebler
In this episode of TechMagic, host Lee Kebler and guest co-host Katie McIntyre discuss AI and VR's evolving roles in technology, fashion, and marketing. Katie, a Toronto-based designer and founder of Matriarch, shares insights on "feminine futurism" and the challenges of AI influencers, highlighting potential ethical risks, particularly around body image. They critique Apple’s Vision Pro, comparing it with Meta’s VR approach, and question whether Apple understands user needs. The conversation ex
Tech Innovation, Meta’s Ray-Ban Glasses, Varjo’s Simulation Tech, and Off-Planet Farming with Cathy Hackl and Lee Kebler
In this episode of TechMagic, host Cathy Hackl and co-host Lee Kebler discuss a range of timely topics, from AI developments and spatial computing to space exploration and sustainability. Cathy shares her experience at the Singularity University Summit in South Africa, reflecting on the continent's tech innovation. The hosts dive into Meta’s Ray-Ban glasses, Vario’s simulation tech, and the significance of transparent innovation in VR. They also explore lunar farming, Adobe’s AI focus, and copyr
First Anniversary Special, Digital Design Days, Apple’s Immersive Film, SpaceX, and Adobe’s AI Advancement with Cathy Hackl and Lee Keebler
In this episode of TechMagic, host Cathy Hackl and co-host Lee Keebler celebrate their first anniversary while reflecting on their experiences at events like the Digital Design Days in Milan. They discuss the importance of creativity in technology, critique a new alarm clock, and dive into Apple's latest immersive film, "Submerged." Cathy shares her insights on the evolving metaverse and the tech industry's rapid changes, including SpaceX's recent successes and Adobe's AI advancements. Don't mis
Meta’s Orion AR, Deepfakes, and NVIDIA’s Recent Developments with Adam Davis-McGee and Lee Keebler
In this episode of TechMagic, Cathy is on away, so Lee Keebler hosts today's episode along with Adam Davis-McGee. They discuss Meta Connect, including the buzz around Meta's new AR glasses, Orion, and the implications of privacy concerns linked to smart tech. The discussion also tackles the rise of deepfakes and the future of AI with insights on OpenAI and NVIDIA's recent developments.Come for the tech, and stay of the magic!Lee Kebler BioLee has been at the forefront of blending technology and
Portland Retro Gaming Expo, the Future of Oculus Quest 3, and Meta’s AR Innovations: Tech Magic with Cathy Hackl and Lee Keebler
In this episode of TechMagic, host Cathy Hackl and co-host Lee Keebler explore technology, gaming, and AI developments. They discuss Lee's experiences at the Portland Retro Gaming Expo, including Nolan Bushnell's insights on Atari and the Oculus Quest 3's competitive pricing. Cathy shares her participation in a MetLife event focused on women in STEM and her excitement about Meta's Orion holographic AR glasses. The conversation covers AI's implications, recent regulatory changes, and advancements
Meta Connect, the Future of AR AI Glasses, and Neurable's BCI Breakthrough: Tech Magic with Cathy Hackl and Lee Kebler
In this episode of Tech Magic podcast, hosts Cathy Hackl and Lee Kebler explore the hot and happening events in tech, innovation, AI, and gaming. They kick things off with the Portland Retro Gaming Expo, and then celebrate Nintendo's 135th birthday, and discuss Snap's new AR spectacles and their controversial subscription model. As they gear up for Meta Connect, they predict new devices and advancements in VR and AR, alongside highlights from Twitch Con and HTC's new VIVE XR headset. They also d
The Future of Snapchat, MetaConnect Predictions, Minecraft Mania, BCI Breakthrough and A16Z's Speedrun Applications with Cathy Hackl and Lee Kebler
Join hosts Cathy Hackl and Lee Kebler on this episode of the TechMagic podcast as they explore what’s hot and happening in tech, innovation, AI, and gaming. This week, Cathy and Lee will explore upcoming innovations from the Snap Partner Summit, including new AI and potential hardware announcements. Get the scoop on Annapurna's sudden staff exodus and its impact on the indie gaming scene. Discover the buzz around the Fallout TV adaptation's Emmy wins and the controversial Minecraft movie trailer
Apple Event Reactions, iPhone 16, Spatial Photos, Robolox on Shopify, and Meta Connect & Snap Summit with Cathy Hackl and Lee Kebler
Join hosts Cathy Hackl and Lee Kebler on this episode of the TechMagic podcast as they explore what’s hot and happening in tech, innovation, AI, and spatial computing. Join them as they discuss the latest Apple event and the potential for spatial computing. They also dive into the exciting announcements from the Roblox Developer Conference and the partnerships that will shape the future of virtual commerce. As anticipation builds for Nintendo’s upcoming release and potential new hardware innovat
Spatial Computing & AI: The Latest from Roblox RDC, Apple Event Predictions, and the Future of AR Glasses with Cathy Hackl and Lee Kebler
Cathy and Lee are back from their break! 🎉Join hosts Cathy Hackl and Lee Kebler on this episode of the TechMagic podcast as they explore what’s hot and happening in tech, innovation, AI, and spatial computing. They discuss the recent Roblox Developers Conference and the growth of international creators on the platform. Get insights on the potential announcements at Apple's event and Sony's cancellation of their VR headset. Discover the shocking news about Meta discontinuing their Spark platform
From Linear TV to CTV, and the Rise of AI in Video Advertising with Sean Muller
With Cathy Hackl and Lee Kebler on a recording break for the next couple of weeks, we would like to introduce you to another sister podcast. This time, we bring you a hot episode from The Garage. Join your hosts, Dan Massimino and Evan Hovorka, as they talk to Sean Muller, the founder and CEO of iSpot, a company focused on unified measurement for Streaming, TV, and Social Video Effectiveness.Listen in as they talk about the evolution of TV and video advertising. Sean discusses Ispot TV's journe
A Peek at Our Sister Podcast, Being a Vanguard in an Established Company: Lessons from Kate Huyett, CMO of Bombas
With Cathy Hackl and Lee Kebler on a recording break for the next few weeks, we would like to introduce you to “Marketing Vanguard,” our sister podcast. The word “vanguard” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast spotlights the people who are driving the marketing industry forward. The podcast is hosted by our friend and colleague, Jenny Rooney. This episode features Jenny in conversation with Kate Huyett, CMO of Bombas, a co
Greatest Hits II: Stanley Pierre-Louis of ESA, MIT's Future Compute Event, Apple's WWDC, and Insights on the Gaming Industry
With Cathy Hackl and Lee Kebler on a recording break for the next few weeks, we continue to bring you more from our special series of “Greatest Hits” episodes from the TechMagic podcast. In this episode, Cathy and Lee explore captivating topics in technology, gaming, and innovation. Cathy shares her insights from the MIT Future Compute Event and previews Apple's upcoming WWDC. She also interviews Stanley Pierre-Louis, President and CEO of the Entertainment Software Association, discussing gaming
Greatest Hits: Finding True Love is an Inside Job, Dating on Gaming Platforms, Screenless Laptops, and AI Enabled Headphones with Cameras, Cathy Hackl and Lee Kebler with Francesca Hogi
Whilst Cathy Hackl and Lee Kebler take a recording break over the next few weeks, we are bringing you this special “Greatest Hits” episode of the TechMagic podcast, where they discuss gaming, tech, and AI and connect with the original “Dear Franny,” Francesca Hogi, Founder of The True Love Society. Cathy and Lee start by exploring the potential of gaming platforms as a more organic and interactive way to meet and connect with others and touch on some recent hardware developments, including the w
Mr.Metaverse, Matthew Ball Talks on AI, HMDs, Convergence of Entertainment and Gaming, and Spatial Computing
Join Cathy Hackl on the latest episode of the TechMagic podcast as she interviews Matthew Ball, CEO of Epyllion, Venture Partner, Senior Adviser at McKinsey, and best-selling author. In part one of the interview, Cathy and Matthew discuss whether AI is a bubble, the sustained growth of Nvidia, the convergence of entertainment and gaming at platforms like Disney and Netflix, and the role of brands in advertising in games. Cathy and Matthew also discuss the role of head-mounted devices in creating
What’s Hot and Happening in Tech, AI, Spatial Intelligence, Spatial Tech and Gaming with Cathy Hackl and Lee Kebler, featuring Matthew Ball
Join hosts Cathy Hackl and Lee Kebler on the latest episode of the TechMagic podcast as they explore what’s hot and happening in tech, innovation, AI, and spatial computing. Cathy shares her experience of attending the Christie's Art and Tech Summit, where she was one of the keynote speakers on spatial computing. Cathy and Lee discuss the recent news about Dr. Fei Fei Li raising significant money for her startup focused on spatial intelligence. They discuss how Apple was allegedly found to have
AI Boom or Bubble? NVIDIA Rise, Intuit Cuts, and Saudi eSports Blitz with Cathy Hackl and Lee Kebler
Join hosts Cathy Hackl and Lee Kebler on the latest episode of the TechMagic podcast as they explore the latest news from the world of AI and gaming, including the current state of AI and its potential bubble, the growth of NVIDIA, layoffs at Intuit, and the crossover between Rec Room and Nintendo Switch. They also highlight Saudi Arabia's investment in eSports, the country's partnership with the International Olympics Committee, and the CFDA/Vogue Fashion Fund's entry into gaming.Come for the T
Gaming, AI, Innovation, Large Vision Models, and Everything in Between with Cathy Hackl and Lee Kebler
Join hosts Cathy Hackl and Lee Kebler on the latest episode of the TechMagic podcast as they dive into the latest tech, gaming, AI, and spatial computing news. From discussing Walmart's partnership with elf cosmetics in Roblox to Nintendo's unique approach to AI, they cover a wide range of fascinating topics. Discover the integration of physical world commerce into virtual platforms and the growing influence of AI in everyday life. Gain insights into parental control and responsible internet usa
Integration of Spatial Experiences in Apple's New Products, Hardware Innovations, and Restructuring at Meta with Cathy Hackl and Lee Kebler
Join hosts Cathy Hackl and Lee Kebler on the latest episode of the TechMagic podcast as they dive into the latest tech, gaming, AI, and spatial computing news. Join them as they discuss the exciting integration of cameras and spatial experiences in Apple's new products. They also share their thoughts on developments in spatial computing and the innovative approaches of companies like HTC and Meta. Cathy and Lee also talk about the upcoming release of a new book called "Metaverse" by Matthew Ball
Mr. Beast Launches a Game; Apple Partnering with Meta; and AI as a Feature, Not a Product with Cathy Hackl and Lee Kebler
Join hosts Cathy Hackl and Lee Kebler on the latest episode of the TechMagic podcast as they dive into the latest tech, gaming, AI, and spatial computing news. Join them as they delve into the exciting world of technology and innovation. They cover various fascinating topics, from Mr Beast's potential beverage and mobile game launch to Apple's possible partnership with Meta on AI. Discover Apple's approach to AI, the rise of camper vans with advanced technology, and the potential future collabor
Using AI in Art, Brain-Computer Interfaces, and Thought to Speech Technology with Lee Kebler and Adam Davis-McGee
In this episode of Tech Magic, Lee Kebler and Adam Davis-McGee cover a range of fascinating topics, including the use of artificial intelligence in the art industry, the impact of internet access on underprivileged communities, and the exciting advancements in brain-computer interfaces. They also delve into thought-to-speech technology and its potential implications for communication with animals. With discussions on technology, accessibility, and creativity, this podcast is sure to captivate li
Takeaways from Apple’s Developers Conference, Updates on Apple TV, and Canon’s New Camera Lens with Cathy Hackl and Lee Kebler
Join hosts Cathy Hackl and Lee Kebler on the TechMagic podcast as they dive into Apple's recent Developers Conference. They discuss their underwhelming impressions of the conference and share their thoughts on updates to Apple TV, the new camera lens with Canon, the immersive video series "Submerged," and the integration of Apple intelligence and open AI. They also touch on Palmer Luckey's new hardware and head-mounted display, IKEA's foray into Roblox, and the concept of a virtual GDP. Don't mi
Exploring the Future of AI in Gaming, Unveiling the World's First Screenless Laptop, and NVIDIA's Digital Human Microservices with Cathy Hackl and Lee Kebler
Join hosts Cathy Hackl and Lee Kebler on the TechMagic podcast as they dive into the latest tech, gaming, AI, and spatial computing news. From discussing Apple's upcoming WWDC and the Ted AI podcast's success to exploring the potential of AI in entertainment and dating apps, this podcast covers it all. Get updates on hardware news, social media regulations, and even a breakthrough dental regrowth drug. Cathy also interviews Francesca Hogi, who is passionately pragmatic about true love. Francesca
News from MIT’s Future Compute Event, Apple’s Upcoming WWDC, and Insights Into the Gaming Business with Cathy Hackl and Lee Kebler
Join hosts Cathy Hackl and Lee Kebler on the Tech Magic podcast as they dive into fascinating topics like technology, gaming, and innovation. Hear about Cathy's experiences and insights from the MIT Future Compute Event and the upcoming Apple WWDC. Cathy also interviews Stanley Pierre-Louis, President and CEO of the Entertainment Software Association, and discusses gaming trends and their cultural significance. Don't miss the surprise discussion on messaging platforms and their invitation for li
Music in Gaming, Google I/O, and AI Hardware Expansion: An Exploration with Cathy Hackl and Lee Kebler
This week, you can join Cathy Hackl and Lee Kebler in a far-reaching exploration of the recent movements in gaming, Google’s I/O conference, and Dell’s expansion of their AI-focused hardware line. The pair couldn’t miss discussing Google’s announcement of a new pair of AR glasses, which they debuted during a project Astra demo recently. They also return to the always-developing and always-intriguing subject of Apple Vision Pro and the reports of a global expansion. integration of Lofi Girl's mus
Advancements in AI, Computer Vision, and Spatial Computing: A Deep Dive with Cathy Hackl and Lee Kebler
Join Cathy and Lee in this engaging podcast as they discuss the latest advancements in AI, computer vision, and spatial computing. From OpenAI's impressive ChatGPT model with computer vision capabilities to Apple's global launch of their Apple Vision Pro headset, they explore how these technologies will shape various industries. Get exclusive insights from Cathy and Lee as they discuss the future potential of see-through displays and Meta's investments in VR. Don't miss out on this informative a
Next-Gen Tech Talk: Rabbit R1, Hand Controls, and an All-New Spa Experience from Meow Wolf with Lily Snyder and Lee Kebler
In this episode of Tech Magic, with Cathy away on safari, Lee is joined by Lily Snyder to dive into a world of fascinating tech topics. From the Rabbit R1 device's clever AI capabilities to the FTC's challenge to combat voice cloning, there's something for everyone. They also explore the potential of AI music tools, discuss the Apple Vision Pro, and ponder the challenges of transitioning to touch screens. They even delve into bizarre XR devices and innovative uses of VR technology. So, join Lee
Next-Gen Tech Talk: Deepfakes, Digital Ministries, and the Metaverse with Cathy Hackl and Lee Kebler
Join Cathy and Lee in this engaging podcast as they discuss the latest news and trends in technology and innovation. From Meta's opening of its Horizon OS to Apple's focus on enterprise and brainwave protection laws, they cover a wide range of fascinating topics.They unpack the latest AI blunders, from Drake's controversial Tupac deepfake to a Catholic group's rogue "AI priest" chatbot.Come for the tech, and stay for the magic!Key Discussion TopicsMeta's 30% quarterly VR revenue growth amid meta
Advancements in Brain-Computer Interfaces | Balancing Innovation and Personal Data Protection
Join Cathy and Lee in this engaging podcast as they discuss the latest news and trends in technology and innovation. From Meta's opening of its Horizon OS to Apple's focus on enterprise and brainwave protection laws, they cover a wide range of fascinating topics.Discover the potential of brain implants for artificial vision and explore the positive impacts of gaming on cognitive function. With their enthusiastic and optimistic approach, Cathy and Lee provide valuable insights and opinions that w
AirChat Goes Live | Deepfake Cameras | The Power of Memory
In this episode, Cathy and Lee talk about social media, AI, and digital shopping technology. Cathy and Lee talk to each other over AirChat, a new social audio app. They discuss its pros and cons as an audio app. Cathy and Lee segway into AI including Apple’s ReaLM tech, a deepfake camera, and an update on Humane’s AI Pin. Cathy and Lee talk about the importance of legislature and governance about deepfake AIs, especially in vulnerable populations. Online shopping makes its way onto the show as A
Summit at Sea | RIP Apple Car, Hello Apple Robots
In this episode, Cathy and Lee talk Cathy’s experience at Summit at Sea. They discuss Apple closing discontinuing development on the Apple car and how Apple could expand its ecosystem to robots and home. Cathy and Lee discuss AI-first gadgets and how to discern AI hype. They bring you the latest updates in gaming because everyone is a gaming company, plus the next computing platform.Cathy interviews guest, Ori Inbar, co-founder of the Augmented World Expo and founder of Super Ventures. Producer
Oh My AI | What’s Happening on the Internet?!
In this episode, Cathy and Lee talk about their favorite April Fools pranks in tech. Cathy shares an April Fool’s from Gary Marcus about an OpenAI sneak peek. More in AI news, the CEO of StabilityAI stepped down. Lee talks about Lego’s apology for using AI art. Cathy and Lee debate the “AI legal iceberg.” Cathy and Lee segway into what’s happening on the Internet including Steve Wozniak suing YouTube, Pornhub being blocked in Texas, and why video games can’t quit microtransactions. Lee explains
New Social Media Laws | The ELVIS Act
In this episode, Cathy Hackl and Lee Kebler discuss a wild week in laws and regulations. Kebler shares a Florida Bill that will prohibit those 14 years and younger from joining social media. While some social media regulation could be useful, the question is, how is it enforceable? They discuss the implications of the Internet divided and monitored State by State for companies and consumers. Later in the episode, they talk about an AI resolution passed by the UN General Assembly. Lee talks about
GTC Keynote Review | GDC Announcements | Robotic Massage
In this week's episode, Cathy Hackl and Lee Kebler give their impressions on the NVIDIA GTC keynote. Cathy and Lee talk about the Game Developers Conference (March 18-22). The NVIDIA Omniverse will stream into the Apple Vision Pro. Plus, AI that can see the world. Cathy and Lee talk about AI in game development after Roblox’s AI announcement. Cathy and Lee touch on VR hardware like XREAL and the PSVR2. They discuss the hardware/content paradigm. Is it all fad or fiction? Listen in to find out. C
Tech at SXSW | AI Safety
In this episode, Cathy Hackl records from SXSW. She shares what she’s seen so far. Cathy prepares to give her talk about Spatial Computing and AI wearables on the XR stage. Cathy and Lee discuss gaming news, spatial computing and the spatial computing market. They also talk about AI safety and regulation news. Is it all fad or fiction?Show Notes:SXSW: The Age of Spatial Computing & AI Wearables is Here2024 Future Today Institute Tech Trends ReportNintendo versus EmulatorGaming giant EA shutters
AI Deepfakes | The State of Gaming
On the latest episode of TechMagic, Cathy Hackl and Lee Kebler discuss the state of gaming and do a deep dive into why so many layoffs are happening in gaming and tech. They discuss AI’s impact on gaming as well as how AI deepfakes could affect teens. They also talk about AI wearables and spatial computing.Improve your marketing performance. Adobe and Meta solutions help advertisers optimize ad targeting, decrease cost per action, and see a more complete picture of campaign activity.Show Notes:
AIQ w/ Mike Pell, Director of The Microsoft Garage
In the season finale of AIQ, host Cathy Hackl welcomes Mike Pell, Director of the Microsoft Garage in New York. Pell, a seasoned technologist and author, shares his insights on the future of technology, particularly focusing on AI, spatial computing, and mixed reality.During the discussion, Pell shares his journey in the tech industry, starting from the early days of Macintosh and co-founding a software company. He highlights his contributions to innovations such as inventing the PDF and Acrobat
AI Hype Cycles | AR at Super Nintendo World | Relationships with Holograms
In this week's episode, Cathy and Lee talk about the AI, spatial computing, and tech hype cycles. Cathy thinks spatial computing is in the Innovation Trigger section of the chart. Cathy gives her first impressions of the Humane AI Pin. Lee visits Super Nintendo World in LA. Cathy and Lee discuss layoffs at Nike and discuss companies that created virtual studios.Improve your marketing performance. Adobe and Meta solutions help advertisers optimize ad targeting, decrease cost per action, and see a
AIQ w/ Sandy Carter, Chief Operating Officer of Unstoppable Domains
On the latest episode of AIQ presented by Microsoft Advertising, host Cathy Hackl sits down with Sandy Carter, the Chief Operating Officer at Unstoppable Domains to discuss the future of business and the role of AI within it. During the conversation, they talked about the potential of AI to transform industries, the importance of technologies like the blockchain in ensuring authenticity and trust, and the significance of women's involvement in shaping the AI landscape. Carter also discusses her
Spatial Computing Headset Wars | OpenAI’s Sora & Reddit’s AI news | A Brief Glimpse Into the Future of Amusement Parks
In this episode, Cathy and Lee talk about the types of robots they want to see after Lee sees a trash-filtering robot during his travels. Cathy announced the pre-order of her 5th book, Spatial Computing An AI-Driven Business Revolution with Irena Cronin. Cathy and Lee segway to the Apple Vision Pro and Meta Quest 3 hardware. Cathy and Lee talk about Sora, Gen AI text to video. Lee fights with his ChatGPT. The hosts end with the future of amusement parks and entertainment.Show Notes:Spatial Compu
AIQ w/ Microsoft Advertising's Kya Sainsbury-Carter
From shaping consumer experiences to revolutionizing the ad creation processes, the integration of generative AI into advertising is slowly reshaping the industry as we know it. On the latest episode of AIQ presented by Microsoft Advertising, host Cathy Hackl sits down with Corporate Vice President Kya Sainsbury-Carter to discuss Microsoft's journey in leveraging AI to enhance advertising experiences for consumers, advertisers, and publishers. At Microsoft Advertising we are committed to finding
Tech at the Super Bowl | AI & The Future of Video Games | NYFW
In this week's episode, Cathy and Lee recap the Super Bowl and the tech they noticed during the show. Lee finally got to demo the Apple Vision Pro and they discussed the use of AI on the device, as well as how it compares to the Meta Quest 3. Cathy and Lee talk about Disney’s $1.5 billion stake in Epic Games. Later in the episode, Cathy interviews Nic Hill, Co-Founder and Head of Interactive at Sawhorse Productions.Producer Lily Snyder brings you the Dispatch from the Fringe. Cathy introduces AI
AIQ w/ Creative Strategist Jenny Nicholson
Introducing AIQ Presented by Microsoft Advertising, a new limited podcast series hosted by Cathy Hackl dedicated to leveling up your IQ around all things Artificial Intelligence. Over the next four weeks, the series will focus on Generative AI. What is it, how can brands use it to their advantage, and what pitfalls should they avoid? In episode one, Hackl sits down with Jenny Nicholson, ECD and Creative Strategist at Queen of Swords who shares how to get started with AI, why you should look at c
We Tried on the Apple Vision Pro | AI Real-Time Chat Translations | Women in Games
In this week's episode, Cathy announces the launch of her new company, Spatial Dynamics. Cathy talks about her experience with the Apple Vision Pro and shares her first reactions to the Vision Pro apps. In other news, Roblox is introducing AI for real-time chat translations, the biggest female streamer on Twitch, Pokimane, is leaving the platform, and Palworld is quickly becoming a best-selling independent game on Game Pass. They segway into AI news and discuss The New York Times creating an AI
The Apple Vision Pro is Here | AI Deepfakes | Everything is a Remix
In this episode, host Cathy Hackl and guest host Lee Kebler talk about the launch of Apple Vision Pro and continue their conversations around spatial computing. They segway into AI with talks of Taylor Swift deepfakes and possible legislation to protect against deepfakes. They also discuss robots and haptics and why “personas”, a reflection of you, works for a 3D presence. Producer Lily Snyder brings you the Dispatch from the Fringe. Come for the tech, stay for the magic.Show Notes:Taylor Swift
Reporting Back from DLD and Davos | The Next Generation at Work | Future of Broadcasting & Gaming
In this episode, Cathy and Lee talk about the change in work culture with Millenials and Gen Z. Cathy talks about her experience ordering the Apple Vision Pro. The best-selling game of 2023 was Hogwarts Legacy. Minecraft partnered with Planet Earth for education. Walmart closed its R&D unit, Store No. 8. Producer Lily Snyder brings you the Dispatch from the Fringe. Show Notes:Cathy’s experience pre-ordering the Apple Vision ProWhat is Spatial Computing? (by Cathy Hackl)YouTube and Spotify Won’t
Tech Gadgets in 2024 | Apple’s AI update | Weird Pet Tech from CES
Tech and gaming executive, Cathy Hackl and guest host Lee Kebler release their 14th episode of TechMagic, the show that dives deep into today’s tech news and explores the future of tech and gaming. This week Cathy is at the World Economic Forum in Davos. She’ll share more next week when she’s back on the podcast.In this episode Lee and producer, Lily Snyder, host the show. Lee and Lily reminisce about Palm Pilots and tech gadgets before smartphones and discuss devices like the Rabbit R1. Lee and
Apple Vision Pro Launch & Welcome To The Era of Spatial Computing | AI Fair Use | Walmart + Unity Partnership
This episode is all about the Apple Vision Pro!The Vision Pro is set to launch on February 2, 2024. Cathy and Lee are spatial computing veterans. They discuss the impact of this spatial computing launch news and how Apple won CES without even being on the ground at the event. They discuss the opportunities that lay ahead for professionals in the new era of spatial computing. Cathy and Lee segway into discussing more tech layoffs in gaming. Then they talk about AI, fair use, and journalism. Elvis
Creativity in the New Year
TechMagic starts off the year with an inspiring interview to help you get your creative endeavors started in 2024.Hackl interviews Jeffery B. Madoff, author of Creative Careers: Making a Living with Your Ideas. Creatives can control their careers whether inside corporate America or launching something new in 2024. Get inspired with great ideas and creativity in the new year. Jeffery Madoff is an Adjunct Professor at Parsons School of Design, keynote speaker, playwright, and producer.Come for the
Murderbot Diaries | Figma Adobe merger | Bribing ChatGPT
On this week's episode, Hackl and Kebler talk about Murderbot Diaries, a Hugo Award-winning sci-fi book series. Hackl and Kebler discuss the Figma Adobe merger failure. Hackl and Kebler talk about Marriott Bonvoy Land in Fortnite and Asgard’s Wrath 2 in VR. OpenAI suspends ByteDance’s account. Kebler tries to break ChatGPT 4. Hackl and Kebler discuss Epic, Meta, and Unity joining the Alliance for OpenUSD. Hackl interviews Nick Vinckier, Director of Corporate Innovation at Chalhoub Group.Produce
‘Tis the Season for Gaming | VR under the Christmas Tree | AI for Historical Preservation | Lego Fortnite Success
On this week's episode, the EU becomes the first governing power to enact laws around artificial intelligence. Next, Hackl and Kebler discuss an article in the NY Times that focused on using AI to talk to the dead. Hackl talks about the benefits of AI for historical preservation. Also, ‘Tis the Season for Gaming and VR, as Hackl and Kebler discuss the success of the Fortnite x Lego collab and how the Meta Quests outsold AirPods on Amazon’s Black Friday sales. Hackl interviews Dr. Lydia Kostopoul
Eminem Fortnite Concert | KISS Avatars
In this episode, Hackl and Kebler talk about games, musical avatars, and the ecological impact of generative AI.The musical group, Kiss, retires to leave the music to their avatars. Hackl shouts out Future Chicken, a game developed by Catherine Winder and Annabel Slaight. Kebler discusses the environmental impact of generative AI prompts from MIT. Hackl and Kebler segway into the Eminem Fortnite concert. Hackl interviews Irena Cronin, Co-Founder & SVP of Product at DADOS Technology. Producer Lil
Lego x Fortnite | AWS Re:Invent | Gesture Tech | The Godmothers of AI
In this episode, Hackl and Kebler talk about a possible Lego x Fortnite launch, Fortnite partnering with Oakley, Fortnite Creative and the importance of thumbnails. They also discuss gesture technology, like the early “slide to unlock” to today’s double tap on the Apple Watch. Hackl gives her reaction to the Vario XR 4 and they discuss the spatial computing sessions at AWS re:Invent event. Kebler and Hackl talk about an article from The Guardian that talks about women in AI, and Cathy wishes for
OpenAI Winners & Losers | What Leaders Need to Know About Spatial Computing | Uncanny Valley Makeup Trend #Robotcore
Over the weekend, Sam Altman was fired from OpenAI and a lot of tech news and tech drama unfolded over the last few days. Hackl and Kebler share their thoughts on OpenAI, Altman, and why the big losers of this news story are potentially the users. Hackl shares her first article published in the Harvard Business Review was just published and shares why it's about more than just mixed reality, it’s about the future of human-computer and human-to-human interaction, and yes, AI is at the core of Spa
Fashion, Tech, and Humane’s AI wearable | Rats in VR
In this episode, Hackl and Kebler talk about the Mac Pro Mini and developing for the Apple Vision Pro. Hackl attended the CFDA (Council of Fashion Designers of America) awards and why we’ll eventually see more people from tech at fashion events. The conversation of fashion and AI leads Hackl and Kebler to share their views of the Humane AI Pin released on November 9. Kebler is wary of voice control as the main control for technology devices. Hackl interviews Cynthia Miller, Head of Innovation at
The Beatles’s new AI song | Sports + Tech | Zumba is coming to VR | Fortnite OG breaks records | VR goes to Space
Cathy Hackl and guest host Lee Kebler are back with episode five of TechMagic, the show that dives deep into our tech futures and current tech and gaming news. In this episode, Hackl and Kebler talk about the new Beatles song made possible by machine learning. Hackl talks about playing video games with her kids. Hackl and Lee talk about Fortnite which released an OG map that generated 102 million hours of play and broke records. Zumba is coming to virtual reality and Kebler’s grievance with VR f
Biden’s AI Executive Order & AI Governance | Humane’s AI Wearable | Let’s Talk With ChatPGT | Call of Duty Turns 20 | Marriott enters Fortnite | Dispatch from the Fringe
Cathy Hackl and guest host Lee Kebler are back with the fourth episode of TechMagic, the show that dives deep into our tech futures and current tech and gaming news. In this episode, Hackl and Kebler talk about President Biden’s AI executive order and AI governance. They discuss Humane’s AI wearable that is to launch on November 9, ask ChatPGT questions about mental health and reminisce about Call of Duty which turned 20 this year. Marriott releases a map in Fortnite. Plus, which are a fad and w
AI in the Music Industry | Gaming Takes Over The Sphere| Apple’s AI Play
In this episode, Hackl and Kebler talk about artificial intelligence in the music industry and the ethics of using lyrics to train AI. In a separate segment, they talk about Apple and AI.The discuss Hackl’s visit to The Sphere in Las Vegas for opening night and the gaming industry taking over The Sphere during TwitchCon. Plus, which are a fad and which are the future?Key Highlights:6:41 - 9:10 - What we did last week: Cathy visits The Sphere in Las Vegas. Lee attends the Augmented Enterprise Sum
Adobe’s Project Primrose | State of the Gaming Industry and Microsoft’s Acquisition | The Future of Wearable AI
Cathy Hackl and Lee Kebler are back for the second episode of TechMagic, the show that dives deep into the technology journey from fashion to space. In this episode, Hackl shares a guest interview with futurist, Faith Popcorn and talks about AI and Faith’s storied career and work with brands.Kebler gives us a sneak peek reaction to the Meta Quest 3. Hackl and Kebler discuss how long it should take to make a video game and how Gen Z and Gamer moms are changing gaming expectations. Microsoft becam
Game Engines and Branded Experiences, AI Voice Print Rights and Space Fashion
In the first episode of TechMagic, Cathy Hackl, tech futurist, visionary, and pioneer, and technology lead Lee Kebler shared their insights on the latest stories in gaming, AI, and fashion tech. Their discussion guides businesses and brands on how to discern which are fads and what is the future. Hackl and Kebler discuss the retirement of Unity’s CEO, John Riccitiello, and the future of game engines. They talked about what brands need to look out for when they launch online video games like Fort
Introducing TechMagic - Coming October 11
In a world where technology is advancing at an unprecedented pace, staying informed and connected with the latest trends and innovations has never been more crucial. Enter "TechMagic with Cathy Hackl," a brand-new weekly podcast that promises to be your ultimate guide to the ever-evolving world of technology. The first episode debuts on October 11. This is not your run-of-the-mill tech podcast. It's a captivating journey into the heart of technology, where fluff takes a backseat, and in-depth ex
Avery Akkineni
In this special bonus episode, Cathy sits down with Avery Akkineni, President of Vayner3. At Vayner3, Akkineni is leading the mission to guide the world's largest enterprises in navigating the next iteration of connected consumer behavior.During the conversation, they discuss her work, what she thinks about AI, and her vision of the future.Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’
Gary Vaynerchuk
In this special bonus episode, Cathy sits down with Gary Vaynerchuk, serial entrepreneur & chairman of VaynerX. During the conversation, they discuss everything from Metaverse, Web3, AI, and beyond.Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And
Season 2 Finale: Web3 - What’s Next?
The metaverse is still in extremely early development-it feels almost like a party that just started. How does its audience grow? How can it improve upon issues in the current iteration of the internet? Companies are focusing on a human-centered development paradigm, with an almost anti-big tech attitude. This episodes explores how Web3 and Meta can reach more skeptical audiences. Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You
Haute Couture: Fashion & Luxury in the Future of the Internet
This year's New York Fashion week featured some interesting concepts incorporating web3 and the metaverse. Video games like Roblox and Second Life have skins and avatars that are expressions of how players present themselves. Fashion, web3, and the metaverse are inevitably meeting at an intersection that celebrates creativity and self-expression.In this episode of Metaverse Marketing, we explore how the world of fashion is expanding into web3 and the metaverse and how companies can meet con
Jobs in the Metaverse
You have probably felt some major shifts around work in the last couple of years. Quarantine, economic downturns, quiet quitting, and even more transitions in the labor market than ever before. Just about everyone's job has changed in some way, and developments in metaverse technologies promise that things will just keep changing.In this episode of Metaverse Marketing, we are going to explore how the world of work and education are expanding and what you can do to keep up.Follow Cathy on Twitter
New Commerce Models
The Metaverse market opportunity could be in the trillions of dollars, and every brand is trying to make sense of what this means to them. Unlike past financial opportunities, this one comes with entirely new ways to make money and even new types of money because the definition of value itself is changing.In this episode of Metaverse Marketing, we'll talk to Web3 and metaverse pioneers about the different approaches to commerce that they are experimenting with and the new commerce models that ar
New Customer Journeys
As a brand marketer, you are always looking to connect with as many audiences as possible, but have you ever felt like you're missing touch with what the new generations want? Maybe you thought you could prove you were in on the joke by throwing in a, how do you do fellow kids? Only to realize that meme is now 10 years old. The world is changing and so are our brands' audiences. On this episode of Metaverse Marketing, we're looking at how the Metaverse and Web3 can help you develop new customer
Digital Twins & the Physical World Metaverse
Have you ever wondered if you have someone out there in the world that looks just like you? A study from a research institute in Spain found that most of us have several lookalikes out there. Why do we share this with you? Because the same is becoming true for our physical world.Technology has helped us map many streets and roads, which we use to navigate to our destinations on a daily basis. But much more than meets the eye is happening underneath the surface. We are creating digital twins of o
Utopia/Dystopia
You may know a lot of metaverse skeptics or you might be one yourself.For many people, the metaverse conjures up visions of lonely, unhappy people wearing VR headsets to escape reality. While we hope that through this podcast, you come to realize that the metaverse and web3 are so much more than people in headsets, the feeling is understandable. After all, the term "metaverse" does originate in a dystopian novel.Today on Metaverse Marketing, we're talking dystopias and utopias, the fears that ca
Building Community in a New Era
Welcome to the second season of Adweek's Metaverse Marketing podcast. We are excited to dive deeper this season into how the metaverse is changing our world both on and offline. In this premiere episode, host Cathy Hackl explores what it truly means to build a community and why it is such a hot topic in Web3 and the metaverse. Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by
Metaverse Marketing Season 2 - Coming Soon!
Welcome back, fellow pioneers! About a year ago we made a big bet that business professionals would be interested in better understanding what the metaverse meant for them and the brands and companies they work for. And what a year it's been. So much has happened since our last episode.Nowadays, all eyes are on the metaverse and Web3, and for good reason. Every week seems to bring with it further acceleration, and it can feel hard to keep up with the pace of change. The most prominent companies
Metaverse 2030
We started this journey in an effort to better understand where the future of the internet is heading, as well as to help you explore the metaverse. And just as we were doing that, something quite interesting happened.Mark Zuckerberg, the founder of Facebook, announced that the company will become a metaverse company and marked the shift with a name change to Meta. If ever there was a timestamp in history, this would be it. While Facebook may be a part of that journey, as we've heard it time and
Fashion's Future Moment
It was May 2019 when Dutch startup, The Fabricant, made a splash on the fashion scene with the debut of their Iridescence dress, a luminous cape-like gown that glowed with highlights of purple. But this was no ordinary dress. The Iridescence dress is a digital asset that was auctioned on the blockchain for $9,500 and delivered by digitally tailoring the dress onto the photos of the buyer. For those paying attention to what is happening in the fashion industry, it was this sale that made us re
NFTs
When the American digital artist known as Beeple sold a digital artwork at Christie’s Auction House for over $60 million, it became the most expensive NFT ever sold at an auction. It was a metaverse moment that crystallized the hype surrounding this new form of digital media. But what exactly is an NFT and why are they so important? NFT stands for non-fungible token and is essentially a unique and noninterchangeable unit of data stored on a digital ledger such as the blockchain. These tokens ca
Entertainment at the Core
What if it was possible to walk the halls of Hogwarts, explore the deserts of Tatooine, or be emersed into J. R. R. Tolkien’s Middle Earth? Would you want to explore one of these imaginary worlds? "People like the idea of an escapist experience, whether that be on TV, in a video game, or on some kind of shared virtual space,” says Anshel Sag, Principal Analyst at Moor Insights & Strategy. “I think that helping people to momentarily escape reality is really what entertainment's purpose is." The m
Who am I in the Metaverse?
When most of your time spent with others is on digital platforms, is your digital identity a better representation of who you are than your physical identity? As we look forward towards the future, our avatars will play an increasingly important role in how we enter the metaverse and how we represent ourselves there. "The purpose of the avatar inside the metaverse is to really truly look inside ourselves," Kelly Vero says. The avatar can become an exploration of the self, but it can also give
What's Gaming Got To Do With It?
According to 2021 research from Statista: 38% of video game players are ages 18 to 34 and 7% are 65 years and older. In 2021, women accounted for 45% of gamers in the U.S. And lastly, two out of every five people across the world are gamers. They're not only your kids, but also your aunt, friend, and possibly even your grandma. You need to look no further than gaming to start seeing your first glimpses of the metaverse. Gaming—and particularly multiplayer games—have paved the way for the m
Collaboration and Co-Creation are Kings
The moment you take your first step into the metaverse, you'll immediately notice the passionate community of builders that are architecting the future of the internet right before your eyes. And they're not going at it alone—instead, they're leveraging the power of collaboration to move at a speed that would be impossible for any single creator. As brands begin to foray into this territory, one critical truth should always be top of mind: collaboration and co-creation are two of the most imp
Defining A New Reality
"Metaverse" is a word that's hard to define — and means different things to different people. The term was coined by sci-fi writer Neal Stephenson in his 1992 novel, "Snow Crash," to describe a world similar to that which was later popularized in Ernest Cline's 2011 book, "Ready Player One," which was adapted into a film by Steven Spielberg. In these stories, the metaverse is a persistent virtual world—accessible by VR goggles—where users can fully live out their lives digitally. But is that
Adweek's Metaverse Marketing Podcast — Coming September 29th
Today, Adweek is announcing the release of our newest original podcast series — Metaverse Marketing. Part audio documentary, part interview podcast, Metaverse Marketing explores the role of marketing in Web 3.0 and hopes to help listeners make sense of the metaverse beyond just the hype. The podcast is hosted by leading metaverse strategist and CEO of Futures Intelligence Group, Cathy Hackl. On Adweek's Metaverse Marketing podcast, host Cathy Hackl takes listeners on a journey into the future