PRessing On: Real Life in Public Relations
Rachel & Liselle
Join us as we navigate through real life public relations adventures. An unscripted and authentic look at navigating a career in PR. This award-winning podcast takes you on a light-hearted and quirky journey through career insights.
Top Tips for Conferencing
Join us for a PRessing On in Public Relations conversation on top tips for conferencing. Does too much conferencing have you burnt out? Not sure what conferences are right for you? Looking to maximize your conference experience? If you answered, yes, then this episode is for you! Rachel and Liselle have sat through more conference keynotes, breakout sessions, and networking mixers than they can count—so you don’t have to. Whether you’re a conference newbie or a seasoned pro, the PRessing On host
Mar 24, • 41:52
Latinas in Public Relations: Shaping Communications, Communities, and Culture with Brenda Duran
Join us for a PRessing On in Public Relations conversation with Brenda Duran, a highly accomplished public relations specialist with a notable decade-long tenure in Los Angeles County. Listen in as we dig deep into the influence of women and Latinas in public relations. Her career has been marked by significant contributions in key roles, including Communications Director for the Los Angeles County Registrar-Recorder County Clerk and Deputy Executive Officer of Communications and Creative Servic
Mar 10, • 39:19
PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image With Author Amanda Proscia
Join us for a PRessing On in Public Relations conversation with Amanda Proscia, Co-founder from Lightspeed Public Relations and Marketing, a New York City-based agency focused on the technology sector. Listen in as we dig deep into unlocking the secrets to creating a powerful public image. An unexpected part of her experience over the years has been fielding thousands of questions about public relations. Many of them come from business leaders who would benefit from a PR program of their own, if
Jan 28, • 35:14
Chapter 14: Looks Like We Made It
Listen in to the audible audio book for Chapter 14, "Looks like we made it" from the book, A Practical Guide to Starting Your Own PR Firm. Listen to this chapter narrated by Liselle DeGrave, from DeGrave Communications, as she shares insights to what success truly looks like! For more information on the book, A Practical Guide to Starting Your Own PR Firm, or to purchase a copy visit PressingOnPodcast.com/prbook..
Dec 4, 2024 • 30:15
Branding Boldly: Insights From PR Expert Lindsay Kirsh
Join us for a PRessing On in Public Relations conversation with Lindsay Kirsh, from Slayer Public Relations, and listen in as we dig deep into what it means to brand boldly. With over 15 years of experience, Lindsay is a recognized leader in the public relations industry. She specializes in media relations, crisis communications and strategic public relations. Lindsay is known for her bold approach to public relations. She consistently pushes boundaries, delivering creative, results-driven campa
Nov 20, 2024 • 1:00:17
When to DIY vs. When to Call in the Pros
Have you considered the hidden costs of attempting to handle everything in-house? We've experienced this while working in-house and externally. Spoiler alert...it's not worth it! In this episode, we discuss when to DIY vs. when to call in the pros. We discuss the balance between learning new skills and knowing when to bring in an expert, share examples of when DIY efforts can backfire and when you should rely on a professional. Learning new skills and staying current in the PR field are importa
Sep 27, 2024 • 27:22
Chapter 10: Crafting Your Brand & Mastering the Art of Effective Marketing
Listen in to the audible audio book for Chapter 10 "Crafting Your Brand: Mastering the Art of Effective Marketing" from the book, A Practical Guide to Starting Your Own PR Firm. Listen to this chapter narrated by Liselle DeGrave, from DeGrave Communications, as she shares insights to the branding seen and unseen, networking and more! For more information on the book, A Practical Guide to Starting Your Own PR Firm, or to purchase a copy visit PressingOnPodcast.com/prbook.
Aug 13, 2024 • 22:15
Chapter 5: Choosing the Right Clients/Niche
Join the PRessing on in Public Relations duo and dive into Chapter 5 from the book, A Practical Guide to Starting Your Own PR Firm, "Choosing the Right Clients/Niche." Figuring out where you fit in the PR industry can seem overwhelming. Listen to this chapter from the audible audio book as Rachel Dickman, from RMG Communications, as shares how to define your niche, attracting dream clients and spotting red flags. For more information on the book, A Practical Guide to Starting Your Own PR Firm,
Jul 25, 2024 • 26:58
Featured on: Public Relations Review Podcast
PRessing on in Public Relations, hosts Rachel Dickman and Liselle DeGrave, were recently featured on the Public Relations Review Podcast. From PR startup to powerhouse tune in for insights and strategies for building a successful public relations firm as then share more with producer and host, Peter C. Woolfolk. For more info on the Public Relations Review Podcast visit: https://www.buzzsprout.com/98656 Connect with Peter C. Woolfolk at linkedin.com/in/peter-woolfolk-83a00b193/ To learn more or
Jun 3, 2024 • 33:03
Featured on: Wantrepreneneur to Entrpreneur with Brian Lofrumento
PRessing on in Public Relations, hosts Rachel Dickman and Liselle DeGrave, were recently featured on the Wantrepreneneur to Entrpreneur with Brian Lofrumento Podcast. This dynamic duo teamed up with the Wantrepreneneur to Entrpreneur Brian Lofrumento to share insights on their unique business operations style and a new book release, A practical Guide to Starting Your Own PR Firm. Listen to insights to get started today. For more info on the Wantrepreneneur to Entrpreneur with Brian Lofrument
Apr 4, 2024 • 37:34
How to Write and Publish Your Own Book
Curious how, A Practical Guide to Starting Your Own PR Firm: No nonsense, simple ways to get started today was written? Have you dreamed about writing your own book? In this episode, we delve into the step-by-step process of writing and publishing your own book across three platforms: kindle, paperback, and audible. Whether you're an aspiring author or a seasoned writer looking to expand your reach, this guide offers practical insights and tips to help you navigate the publishing world. To le
Mar 8, 2024 • 39:57
Summertime State of Mind
Make an intentional effort to kick off June with a summertime state of mind. Whether you work in an office or have more of a flexible work schedule, don't get caught in a rut of your usual routine. Join Rachel and Liselle as they share tips for maximizing a Summertime State of Mind.
Jun 8, 2023 • 20:38
Data, Data, Data - Benchmarking for Strategic Success
As public relations practitioners recognizing the value and how-to of public opinion research, understanding the data, and identifying the majority opinions, not just the loudest in the room is the key to strategic success. Adam Probolsky from Probolsky Research is a public opinion researcher with thirty years of experience with local government, nonprofit, corporate, association, and campaign clients. He shares his insights on what every communicator needs to know before a campaign even begins!
Mar 15, 2023 • 43:00
Tackling Branding in a Cost-effective Way
Side note as promised: To learn more about mountain lion P22: savelacougars.org/a-eulogy-for-p-22-a-mountain-lion-who-changed-the-world/ Tackling Branding in a Cost-effective Way Branding or rebranding an organization may seem overwhelming and cost-prohibitive, but the truth is it doesn’t have to be. Working with countless clients, including nonprofits and public-sector agencies, we have discovered that surprisingly many clients do not have formal brand guides or vectorized logos and are simply
Feb 13, 2023 • 19:18
A Podcast About Podcasts - How to Start a Podcast
TUNING INTO YOUR COMMUNITY: HOW TO START A GOVERNMENT PODCAST AND REASONS WHY YOUR CITY, COUNTY, WATER DISTRICT OR OTHER LOCAL GOVERNMENT AGENCY NEEDS A PODCAST Podcasts are more popular than ever, attracting more than 100 million monthly listeners. Is your local government agency tapping into the power of the pod to share important information about projects, programs, initiatives and community partnerships? Creating a podcast for your agency may sound like a huge lift that requires a lot of ti
Jan 24, 2023 • 21:31
Lessons Learned from 2020
Last year was a success for the podcast; the PRessing On in Public Relations podcast is now award-winning! Navigating a career during 2020 could have been a challenge, but hosts Rachel McGuire and Liselle DeGrave share insights on lessons learned. Business continued to move forward. Adapting, staying relevant and a maintaining a positive attitude kept a momentum that led into 2021 with gusto. Refining processes, rebranding, polishing personal branding, maintaining personal connections and lettin
Jan 27, 2021 • 22:01
Sustainable Work Fashion
Globally, 80% of discarded textiles/clothing are doomed for the landfill or incineration. Only 20% are actually reused or recycled. We all enjoy having nice things, it’s fun to buy the newest shiny object – or handbag, but is it part of a sustainable work wardrobe? Do you really need it? Join us as we share tips and tricks for creating and maintaining a sustainable work wardrobe. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Nov 16, 2020 • 0:00
Driving Brand Engagement through Dynamic Surveys and Data
People engage with brands – not forms. Gathering research to develop public relations and outreach campaigns ensures an effective campaign. As people’s attention spans shorten in the era of swiping left, learn how to make surveys and public input gathering fun and meaningful through interactive elements that will engage your audience. Matthew Salisbury is the Founder and CEO of ntropy, a market research and customer experience platform used by government and businesses to collect, analyze and ac
Apr 1, 2020 • 31:38
Launching Your Passion Project: Interview with Robin Rockey, author of 100 Things to do in Orange County Before You Die
As a public relations professional, you may have given some thought to maintaining your full-time communications job as well as launching a passion project. Hear how Robin successfully balanced her PR day job while writing and publishing a book. GUEST: Robin Rockey, APR, Communications Manager for the City of San Marcos and author of 100 Things to Do In Orange County Before you Die As an award-winning communications leader, Robin brings more than 16 years of diverse experience in public informa
Feb 29, 2020 • 18:49
Confessions of a PR Intern
Podcasters, Rachel and Liselle, share true and somewhat embarrassing stories of their personal experiences as interns many moons ago. Their lessons-learned are mentoring moments for others starting their careers. In celebration of National Mentoring Month, the PRessing On podcast celebrates the learning curve that takes place for everyone starting their career. This podcast episode was featured on Good Morning San Diego. www.PRessingOnPodcast.com Insta: @PRessingOnInPR RMG Communications
Jan 27, 2020 • 20:25
How to start a business: Part 2
Thinking about starting your own business, but don't know where to begin? Rachel and Liselle share about how they started on their own business journeys in public relations. In Part 2: these two dynamos share some additional simple steps to get you started! PRessingOnPocast.com insta: @PRessingOnInPR RMGComm.com DeGravePR.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Dec 12, 2019 • 1:06:43
How to start a business: Part 1
Thinking about starting your own business, but don't know where to begin? Rachel and Liselle share about how they started on their own business journeys in public relations. In Part 1: these two dynamos share simple steps to get you started! PRessingOnPocast.com insta: @PRessingOnInPR RMGComm.com DeGravePR.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Nov 26, 2019 • 21:37
Collab-etition
How to collaborate with the competition. On our first episode of PRessing On: Real Life in Public Relations, we discuss our career paths that led us to become entrepreneurs as well as how we work with the collab-etition. Our Journeys We’ve known each other for nearly 10 years after we met working in public-sector communications for a government agency in Southern California. Being just three months apart in age and holding very similar values and work ethics, we hit it off immediately. Lis
Oct 22, 2019 • 26:48