Experts On The Wire Podcast Archives - Evolving SEO
Dan Shure (SEO)
Downloaded over 500,000 times! Experts On The Wire is a monthly SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I'm an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobile SEO, eCommerce, crawling, content marketing & more.
131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Presch
Sarah Presch, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years.
As SEOs, I think we spend FAR too much time obsessing over Google ‘Ranking Factors’ (most recently the API leaks) and NOT enough time trying to actually understand and empathize with searchers – the people we are supposedly making content for and trying to win over in the
130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow
Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid.
I’ve always known Will for having a great perspective on the future of our
129: Helpful Content Update Recovery and More w/Kristine Schachinger
Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more.
Topics In This Episode Include:
Why AI vs Human Content Comparison Studies are Silly
How AI has Changed SEO
How Does Google Detect “AI Content”?
Deep Dive Into The Helpful Content Update
Google’s Search G
Updates About This Podcast!
Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!)
Listen Now!
Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off.
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128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher
If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you!
My guest today is Sara Taher who has been an SEO consultant since 2014.
Topics In This Episode Include:
How to incorporate AI in your SEO workflow (tons of great tools mentioned!)
The Risk of AI to Content Creators
The importance of TikTok SEO, Video Indexing, and having Video Strategy
Create YouTube descriptions with AI
A little something for you tech
127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier
It’s hard to convey the huge variety of topics we covered in this action-packed episode with just a 60-character title!
Myriam Jessier is an SEO Trainer, SEO Consultant, and co-owner of PRAGM, a technical marketing agency. She speaks three languages and has been doing SEO for over 15 years.
I had a blast talking with her, and I learned a lot listening back to this conversation – this was my longest episode ever clocking in at almost 2 hours! But it will fly…
Topics In This Ep
126: Passive Link Acquisition With Authoritative Content w/Monique (Meaux) Quarles
If you’re looking for creative ideas and strategies for creating more authoritative content and earning backlinks passively, this episode is for you!
Monique is an SEO Consultant, Digital Strategist, Content Creator, Podcaster, and lots more. After nearly three years with the Wiideman Consulting Group where she led a 20% average increase in inbound organic search traffic for clients, she has gone out on her own with her new company Digital Meaux Solutions.
I had a blast and learned a lot listen
125: The Worst Technical SEO Mistakes To Avoid w/Olga Zarr
My guest today Olga Zarr audited over 100 sites in a two-year period – and from that compiled a massive list of 99+ tech SEO mistakes. On today’s episode, we talk through some of the worst of the worst tech SEO mistakes you should avoid. And, answer some tech SEO questions from Twitter.
Listen Now!
About the Sponsor – Stacker Studio
Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.c
124: Tech SEO Tips From a Google Product Expert w/Dave Smart
Tech SEO fans this episode is a MUST listen!
Topics Include:
The current state of how Google handles JavaScript
Testing JavaScript Sites for SEO
Dave’s favorite and least favorite JS platforms
Hydrating JavaScript
Caching and JS
Caching APIs
Fingerprinting Files
What are web workers and do they index?
Dave’s definition of tech SEO
The strangest tech SEO problem he has ever seen
Does Google pass link value when a page is blocked in robots.txt?
Working with developers
123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson
If you’re struggling to generate blog traffic that actually converts – this episode is for you!
My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic.
Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but wh
122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford
Tech SEO fans and anyone passionate about the SEO industry, this episode is for you! My guest for this episode is Jori Ford! Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine. Prior to that, she was Sr. Director of SEO and Content at G2 among many […]
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121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland
Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to […]
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120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow
What does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge. The connection lies in the fact that you can’t separate the past of SEO from where we are today. […]
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119: Jon Morrow’s Proven Formula for Growing Blog Traffic With SEO
Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per month. And he has grown his own site SmartBlogger to well over 140,000 monthly visits […]
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118: How To Help Large Organizations Win at SEO w/Melanie Phung
In this episode: How to work on SEO effectively with big organizations  Working with both content and tech teams — and how to get them to actually execute Why understanding the HISTORY of a company, organization and website is important before giving recommendations  What do you do if you get push back against SEO advice? […]
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117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR Oakes
JR Oakes is the Senior Director of Technical SEO Research at Locomotive Agency and he has written for Search Engine Land, Search Engine Watch, spoken at SEMpdx and TechSEO Boost and is the founder of iCodeSEO. He also is an organizer with the Beer & SEO and Raleigh SEO Meetups. In this episode: How to […]
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116: Seizing The Image Search Opportunity w/Jess Peck
In this episode: How to find image SEO opportunities Image traffic attribution How to optimize for image SEO The value of using and testing with screen readers BEYOND accessibility What is visual search and how to optimize for it Listen Now! Related Episodes You Might Like Optimizing Crawl Budget To Improve Web Traffic w/Vanessa Fox The […]
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115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner
In this episode: The differences between eCommerce SEO and B2B SEO (tactics and strategies) Crawl optimization on Seasonal Sites Developing internal SEO documentation How he helps companies needing operational expertise with SEO to help them grow – and using SEO skills to help find and vet companies to purchase and grow Beyond just basic keyword […]
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114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins
In this episode: Doing SEO for a big retailer What an SEO Insight Technology Manager does Using PPC to Strategize for SEO Why/when/how to use Power BI What is the “data hulk”?! Does CTR actually impact ranking? (Based on data) Strategically dealing with Holiday and Seasonal content Communicating SEO value to executives. Claudia Higgins is […]
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113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019
This special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests: Aja Frost – Hubspot Jim Gianoglio – Bounteous Colleen Harris – CDK Global Alexis Sanders – Merkle In this episode, you […]
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112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & More
In this episode: Does Google fetch all the scripts on a page? “Treeshaking” and how it can help your page’s performance Queuing time vs rendering time for Google When to use JS Frameworks or not Exactly how and when rendering counts against “crawl budget” Is “crawl budget” a problem and something that should be optimized […]
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