Profit From Your Podcast
Dave Jackson
The companion podcast to the hit book Profit From Your Podcast covers insights and strategies to help you monetize your podcast.
Kajabi vs. Pensight: The Battle for Creator Earnings
Selling your own products can be a tough journey, with nearly 50% of creators earning less than $10,000 a year and many struggling for years without seeing a single dollar. This episode reveals the harsh realities of monetizing content, highlighting the significant disparities in earnings across platforms like TikTok, Instagram, and YouTube. However, there's a glimmer of hope with Pensight, a platform that offers affordable tools for creators to sell digital products, coaching, and more without
Nov 12, 2024 • 12:41
Avoid Being Banned From Amazon Associates with Jesse Lakes From Geniuslink
I am thrilled to release our latest episode featuring Jesse Lake, creator of Geniuslink, discussing key strategies for affiliate marketing and maintaining good standing with platforms like Amazon Associates. Whether you are just starting your podcasting journey or looking to enhance your existing content monetization strategies, this episode is filled with crucial insights.Key Takeaways:Understanding Amazon’s Rules: Learn the common pitfalls that could lead to being banned from Amazon Associates
May 12, 2024 • 16:54
Affiliate Marketing Made Simple: Meet Geniouslink
Welcome to another exciting episode of Profit From Your Podcast! I'm your host Dave Jackson, and today we're diving deep into affiliate marketing. Affiliate marketing is your answer if you want to generate income from your podcast but don't know where to start (even if you have a smaller audience). In this episode, I share a fantastic tool that takes the headache out of affiliate marketing and provides valuable insights to maximize your earnings. I also reveal my personal experiences with Amazon
Nov 16, 2023 • 10:11
Growing a Massive Listener Base Without Paid Ads: Evans Putman's Podcasting Success Story
In this edition, we're diving into the episode featuring Evans Putman, who managed to attract an astonishing 4.5 million listeners without relying on paid ads. Let's uncover the key takeaways from Evans' journey and how you can apply them to your own podcasting endeavors.Evans Putman shared his experience in building a thriving community group coaching program. He took time to identify his audience and what they needed. He came up with a program that included free tools for his audience, an affi
Nov 1, 2023 • 34:05
Chris Stone's Secrets to Generating Income as an Amazon Influencer
Chris Stone is a behind-the-scenes expert in managing the technical aspects of content creation. With a background in the music industry, he realized that many creative individuals only wanted to focus on their craft and not worry about the technicalities. This led Chris to transition into the podcasting space, recognizing that podcasters, like musicians, are content creators who often struggle with the technical side of their work. Chris's mission is to assist these individuals in getting their
Oct 2, 2023 • 35:10
Flight-testing your course: The importance of proof of concept
Years ago there was a course builder called Member Vault that had a fully functional free plan that enabled you to sell your course. This was a great way to get proof of concept. Once you had people buying your course/community, you could then upgrade to a higher plan (which you could afford). Unfortunately, they turned off their free version. Recently I discovered Fresh Learn, which has a fully functional free plan. If you need to upgrade, it's only $39/month ($29 if you go for a year). If you
Jun 21, 2023 • 9:06
Exploring Alternative Ways to Monetize Your Podcast Besides Advertising
On this episode of Profit From Your Podcast, Dave Jackson delves into the topic of monetizing podcasts beyond just sponsorships. Guest Michelle Jackson shares how she started the project Podcasters Getting Paid to address the reluctance of podcasters to spend money on learning how to monetize their shows. Michelle predicts that the industry will change in the next year or two as more people become frustrated with not seeing results. Michelle offers her insights on matching the right product with
Apr 7, 2023 • 27:30
Can You Make $500 Quickly With A Brand New Podcast?
Podcasting has become a popular way to make money and share your voice with the world. It's no secret that many people have used podcasting as a way to monetize their content and make a living. But creating a successful podcast takes time and dedication, making it difficult for those just starting out to see success quickly. In this article, we will explore if you can realistically make $500 in your first month of podcasting with the right strategies and techniques for monetization.There are alw
Jan 2, 2023 • 15:07
Podcast Profits Strategy Workshop With Erik K Johnson
Unlocking the Secrets of Podcast MonetizationSo many webinars are boring, and let's face it you never watch those replays. What is the answer? A laser-focused workshop that helps you take the steps to come up with a strategy for your show. It's happening on December 17th see https://podcasttalentcoach.com/sopYou will build your monetization strategy in three hours. The workshop is limited to 12 participants to ensure you get lots of help. The organizer is Erik K Johnson ( the Podcast Talent Coac
Dec 2, 2022 • 11:25
Volley Changes Coaching and Consulting in an AMAZING Way
Volley Introduces MonetizationI talk with Josh from Volley back on episode 55 and I mentioned that I wanted Volley to have a business plan. They launched Volley pro (where you get additional features) but for those who do coaching and consulting and want to get PAID, they just launch "Consult with me on Volley" and it is SO EASY.It works with Stripe and so when people pay you Stripe deposits it into your bank. Volley takes 5% of the transition and stripe will add the typical 2.9% etc feesCreate
Nov 2, 2022 • 7:31
From Whining to Winning - Ask Your Audience to Give Back
Mark Des Cotes is a podcaster, graphic designer, and friend (he's the guy behind the School of Podcasting, Ask the Podcast Coach, and Podcast Rodeo artwork. You can find him atlRings of Power Podcastringsofpowerpodcast.comResourceful Designerresourcefuldesigner.comPodcast Brandingpodcastbranding.coToday you will hear how just changing the angle of your pitch can result in a much better result. Instead of complaining about how expensive it is to be in business, simply point you how you have deliv
Oct 1, 2022 • 8:22
Become a Professional Podcast Editor
One of the first ways I made money with my podcast is when a member of the School of Podcasting asked if I knew an editor. Who did I recommend? Me. They just wanted to talk into the microphone and hand it off to someone. That was back in 2005, and things haven't changed. Some people love editing, and other people "just want to talk into the microphone." Back on episode 752 I interview Mark Deal and Steve Stewart from the Podcast Editor Academy which is an amazing resource with tutorials on softw
Aug 1, 2022 • 23:58
Two Monetization Strategies That Aren't Worth The Customer Causing Headaches
We all love customers, but there are some people who are NOT your target audience, and yet we create strategies that cause unrealistic expectations in your customers, or we get a great customer who can be a little forgetful. The Black Friday SaleWhen you do one of those HOLY COW - UNBELIEVABLE DISCOUNT Black Friday kind of sale, you get two types of customers.The customer purchases and does nothing with your product as they have no skin in the gameA customer who didn't read the offer, but jumps
Jul 1, 2022 • 7:25
How Much Do I Charge ?
You have a product, service, or potential sponsor and you have no idea what to charge. Some questions you may want to askHow niche is your audience? (the more niche - the more you can charge)What problem does your product solve?Can you make money with your product/service?How will you charge (avoid CPM for sponsors)Whatever you first land on for a price it is probably not enough (we all underprice). What is the cost of your product/service
Jun 1, 2022 • 16:42
Boost Your Coaching and Consulting with This Magical Free App
I haven't been this excited about a tool in a while. It's so powerful, and yet so early to use. I also love that it works on EVERYTHING and that is what Volley does. It works on PC, Mac. Andoid, or iPhone and it has revolutionized how I'm handling questions with my community.Josh Little InterviewJosh is an experienced CEO launching multiple successful startups in the past. Today we get insights into:Time Shifted Screen Sharing and Dave's School AnalogyWhen Did Volley Become an Idea?Moving Your
May 1, 2022 • 24:06
What Problem Do You Solve?
At Podcast Movement Evolution in LA people kept pitching me, and in a matter of seconds, I was able to tell if this person understood the podcasting market or not. Most did not. TWO TYPES OF PODCAST BUSINESSESMy friend Paul Colligan from the Podcast Partnership said, "There are two types of podcast companies. One that cares about podcasting, and the other that just wants some of that sweet, sweet podcast money." YOU NEED TO SOLVE A PROBLEMIf you want to make money with a podcast, you need to sol
Apr 1, 2022 • 8:13
The Dos and Don'ts of Dynamic Content
Dynamic Content FlavorsPre and Post RollsThis enables you to add dynamic content (ads, or other promotions) at the beginning and end of your show/Mid RollsThis enables you to content (ads, or other promotions) anywhere in your show (you select where, and the content is inserted)The dynamic part is you can change the content later and it will update all the episodes that have "Spots." Dynamic Ad CompaniesWhen I did the research for my book I used a dynamic ad insertion company that put generic a
Jan 26, 2022 • 8:58
Are You Promoting Your Competition for Pennies? - The Blind Side of Crowd Funding
There are some things you may regret doing in podcasting.Compare your show to others (always a bad idea - instead focus on your podcastTrack how much time you are actually spending creating an episode (it's longer than you think)Use "Shoutouts" as a reward. This takes up time in your episode that used to be content, and in my case, I hadn't stipulated who could or could not be someone I should shout out. You always assume everything thinks like you. They don't. I would never go on a podcast wher
Nov 30, 2021 • 11:14
Quit Wondering if it Will Sell: Creating a Focus Group For Your Online Course For Free
You've come up with an idea for a course. You put together some videos, pdf, and more, but you're worried about putting out the money for something like Teachable. You are pondering using something like Udemy, but then the only way you can contact your customers is through Udemy. I found out about Membervault and I love their business model. You can use if for free up to your 100th customer. Then it's only $19/month. This provides a great way to have a website, course tool, and community tool al
Nov 23, 2021 • 4:47
The Number 1 Reason Your Podcast Isn't Boosting Sales
Selling is 90% mental. I used to teach sales many moons ago. When I work with clients who have products and services to sell, when I listen to their podcast their pitch sounds like this:"Hey, like if you need, I mean you don't have to, but, like, if you kinda want to, you can maybe, like, go to, you know, my website (then said so fast you can't understand it)."When I ask people why they did that they said they felt "Salesy." This typically is based on a bad stereotype of some sleazy used car sal
Nov 9, 2021 • 8:01
How To Set Your Podcast Up To Accept Bitcoin
Today I talk about an income stream that didn't exist when I wrote the book and that is bitcoin. It doesn't cost anything to get set up, and depending on your audience, this could end up being another source of income. Without really promoting the value for value model on the School of Podcasting and yet I've made $85 since June. Now I'm OBVIOUSLY not going to retire on that money, but think about how much that might be if I promoted it (or if my audience was more tied into cryptocurrency).All y
Oct 25, 2021 • 5:28
Everything You Wanted to Know About Online Courses with Melissa Guller
Mellisa Guller has a background in Marketing, Project Management, and Podcasting. Today I brought her on as she has a wealth of knowledge (after working for Teachable for four years) on online courses. You can hear more from Melissa on her Wit and Wire Podcast (also the name of her company). MELISSA GULLER INTERVIEWToday I get all your questions answered about building and selling an online course:When is the right time to build a course?How Long Should My Course Be?What are the Common Mistakes?
Sep 9, 2021 • 47:34
Agnes Kozera Helps You Find Sponsors For Your Podcast
Today I am joined by Agnes Kozera from Podcorn.com Porcorn can be used to find sponsors for your show, but also if you are trying to get in front of your target audience, you might consider being a sponsor/brand and sponsor other similar podcasts. SPONSOR: Check out the Book Profit From Your Podcast: Proven Strategies to Turn Listeners into a Livelihood A great book to help you gain insights into what IS WORKING in podcasingt when it comes to making money.Other topics include:00:55 How Long Has
Apr 30, 2021 • 19:45
The Jordan Harbinger Deals Strategy
Jordan Harbinger has all of his ads listed under a "Deals" page. Here is why this strategy makes sense. Your audience only has to remember one website addressYour audience may go there to look at one advertiser and end up purchasing from multipleYour audience doesn't have to remember coupon codesPeople may share that page with their friends boosting SEOJordan actually says "/deals" in his podcast which is being tracked as the actual address is /advertisingJordan is mentioned on page 11 of Profit
Dec 31, 2020 • 5:07
Here Comes the Rebrand
More podcast money is going to go through a rebrand and be called Profit From Your Podcast to coincide with the release of my book Profit From Your Podcast. You're going to see the album art change and things turn from green to red. Please note nothing is wrong with your device. Everything is fine. I'm just rebranding it kind of like back when Kentucky Fried Chicken changed their name to KFC. It was the same place, same food, same value, with just a new name. It's the same thing here More Podcas
Dec 7, 2020 • 0:46
Advertising and More
Selling Advertising in Your ShowWhen it comes to sponsors, there are four types of advertising campaigns. These are:CPM = Cost Per Thousand. You earn X amount per 1,000 downloads.CPA = Cost Per Action. You get paid when your audience makes a purchase.Flat Rate = You get paid a specified amount per episode(s) or time.Hybrid = You may get a small CPM with an additional CPA. Mentioned on this episodePatreon.comProfit From Your Podcast Pre-Order
Jun 20, 2020 • 28:14
Chapter 3: Making Money With Your Podcast
There are many different ways to make money with a podcast. Depending on your topic and your audience, different strategies may work better than others. Additional ContentSelling your back catalogTurn Your Show Notes Into a Book Advertisements Don’t Have to Be PollutionSelling Advertising on your WebsiteText Link Ads Link WorthadBrite (now adroll)Buysellads.comYou can but the book More Podcast Money at https://morepodcastmoney.com/buythebook
Jun 1, 2020 • 13:13
Presentation to Queen
Today we are talking about Presentation is the queen of podcasting. We also talk aboutIs your podcast advertiser friendly?Nobody likes a bad infomercial.Howard Stern is more than the seven dirty words.More Touches Equals More SalesFeeding Search EnginesThe way to stand out and get people talking about you is to deliver great content. While poor content delivered in a professional manner may be temporarily tolerated, great content delivered in an unlistenable, unwatchable format will not. While
May 25, 2020 • 34:11
Content is King
To get an audience you need good content. What is good content? For me, I see it as content that makes you laugh, cry, think, groan, educate, or entertains you. If you to can more than one of these at a time you're on the right path. Today I share some example of people doing this, and point out that good content rises to the top. I also point out how the Apple charts have changed in the last 10 years. The book is available at www.morepodcastmoney.com
May 18, 2020 • 23:34
Chapter 1: The Power Of Podcasting
Today as I prepare to release the new version of the book, I'm going to read for free More Podcast Money. This book as available on Amazon. If you enjoyed the content, but don't read, you can show you appreciation with a donation.
May 11, 2020 • 33:39
Use an Auction to Set a Price
Mentioned in this episodewww.askthepodcastcoach.comhttp://www.wpauctions.com/www.podcastbranding.coMore Podcast Money Book
May 7, 2020 • 5:40
The Best Resources For a New Author
Dave Chessen the Kindlepreneur As I get closer to really ramping up the re-write of More Podcast money I'm doing two things. I'm doing research and finding the best content, and I'm also researching book marketing (and Dave it the top guy) In this interview, you will hear: Planning with the end in mind Tips on getting good artwork/book cover on a budget The importance of editing How podcasting has helped his brand How much you can expect to spend on launching a book Check out Dave at Kindleprene
Dec 28, 2018 • 20:10
How To Quit Your Day Job - Tips From Someone Who Actually Did it
I saw this post from Tim Paige and I can think of so many people who will read this, and ignore it. Some people feel that the one thing keeping them from "Making it" is this really inconvenient thing called their day job. Their "side hustle" is currently bringing in $34 a month, but for some reason they think that if they only quit their job the pressure of seeing your life's savings being caught on fire will inspire you to leap into action to find a way anyway to make a liv
Nov 7, 2018 • 13:23
Does Being an Explicit Podcast Hurt Your Chances of Monetization
I saw a post on a Facebook Group: Lila Donnolo This is a sample of it Now Patreon says they have transferred processing pledges for their "adult" creators overseas, where there will be an extra processing fee. Patreon already takes a substantial cut of our earnings, credit card companies take a cut, and now we will get hit (again!) with processing fees. My account is NOW FROZEN AGAIN. I cannot access my funds from last month, and no new pledges can be made. I am losing potential income
Sep 20, 2018 • 7:56
Your Podcast Media Kit Part 1
There are two different types of surveys in my opinion. There are surveys where you ask your audience about them (that is often used in a media kit) and the other survey where you ask them about your show. Sponsor: Thrive Themes. Conversion Focused WordPress Themes & Plugins see www.morepodcastmoney.com/thrive Audience Surveys About Them This is the survey that you need demographics. So this might be things like: Age Sex Education Income Location Race Marital Status Total household income Do
Jun 22, 2018 • 6:33
The Truth About Podcast Sponsorship
I see people who think the "Holy Grail" of podcasting is sponsorship. Now I have sponsors on my show, but when I listen to The Feed From Podcast Media Host Libsyn.com that less than 10% of podcasters get 5,000 downloads or more (as of May 2018).But, what if you did.An old holdover from the radio is selling advertisements by the download. CPM stands for the price for 10000 downloads. These range from $20-%50. So for this example let's use $35/1000 downloads. One episode a week (four episodes a mo
Jun 6, 2018 • 10:42
Everything At Patreon is Doubling
Patreon Statistics In working on the update for the Book More Podcast Money, I have a contact at Patreon who informed me In 2017 Patreon paid out $150M, and they are set to pay out $300M in 2018 In 2017 there were 50,000 financially active creators, this number is up to 1000,000 in 2018 In 2017 there were 1 million patrons, this number is up to 2 million in 2018 Full notes at www.morepodcastmoney.com/9
May 26, 2018 • 15:33
Podtours: $240,600 a Night
Today we look at one more way that is come on the horizon to make money with your podcast. When you are popular enough you can host live events where you record your show and your audience can come and watch you do this live. You can sell t-shirts and other merchandise. Pod Save America (www.crooked.com) is on tour and I checked out their ticket prices and their locations. Byham Theater in Pittsburg Sold Out 1313 Tickets start at $40 1313 X $40 = $52,520 They have two nights you at Radio City
May 5, 2018 • 5:07
Patreon Statistics
See links with tables and graphics at http://morepodcastmoney.com/7
Apr 4, 2018 • 10:14
Getting Free Stuff
One thing that can happen "Because of Your Podcast" is you can end up with free stuff. There are some tips to pull this off. Quick Tip: Do not contact the sales department - it is their job to SELL you their product. Contact the marketing department - it is their job to get their product exposure and you have their target audience. Sometimes this requires giving a credit card number (to ensure you give it back), but there are times they will let you keep it. I always lead by asking to
Feb 14, 2018 • 6:49
Crowdunding Your Podcast
Patreon currently is one of the most popular crowdfunding platforms. For me, they take about 5%. With some creators, it can get closer to 10%. You can set different levels of supporting you with each level having their own reward. Here are some tips on creating rewards: Make sure they benefit the patron - not you Be careful with physical items as podcasting is a global audience Make sure you still deliver value, and that that fulfillment won't damage your original product Some things to consider
Feb 3, 2018 • 18:21
Getting Sponsors For Your Show
We previously talked about the different ways to make money with your podcast. For me, let's get something clear. Most people do NOT make money from their podcast. Their podcast is a marketing arm of their business that builds a relationship with their audience. Rob Walch the VP of Podcaster Relations shares stats about their network in their podcast The Feed, and in their January 6th episode he mentions that only 7% of podcasters get enough downloads for a "Major" sponsor. Yet, so m
Jan 27, 2018 • 7:55
How Podcasting Helps Sell YOUR Stuff
Today we are looking at how podcasting helps your audience: Know you Like you Trust you When they do those things, do you know what else they do? They BUY stuff from you! Bill Strand from http://www.chameleonbreeder.com/ will buy cages that are more expensive than his competition, but they buy HIS cages because they want to support him Today I play a clip from Hall of Fame Podcaster Gary Leland of www.fastpitchradio.com on how he no longer spends money on Google Adwords. Gary created the show hi
Jan 19, 2018 • 9:50
Why Podcasting is So Powerful
Let's say you have a product that is meant for people who participate in Triathalons. You could exercise in Fitness Magazines, Biking magazine, Weight Lifting Magazines, TV, but you're hoping that the tri-athlete is maybe watching or reading one of those items. While more people listen to radio than a podcast, each year radio listening is going down and podcast listening is going up. With a radio station, you can only reach as far as your signal. You might say, "But hey Dave I can get my st
Jan 12, 2018 • 8:18