Today we are looking at how podcasting helps your audience: Know you Like you Trust you When they do those things, do you know what else they do? They BUY stuff from you! Bill Strand from http://www.chameleonbreeder.com/ will buy cages that are more expensive than his competition, but they buy HIS cages because they want to support him Today I play a clip from Hall of Fame Podcaster Gary Leland of www.fastpitchradio.com on how he no longer spends money on Google Adwords. Gary created the show his target audience wanted to hear and Gary is his own sponsor.  John Dennis got so many leads (GIANT LEADS) from his Smart Time Online podcast, he had to quick his podcast!  I got great feedback on a product that is going to allow me to create a NEW product to meet a segment of my audience Keep in mind you need to deliver value. Nobody tunes into an infomercial on purpose and it is way too easy to tune out of a podcast the minute you waste their time.  Ready to Start Podcasting? Come visit me at www.schoolofpodcasting.com Already Have a Podcast? Check out the book More Podcast Money and start earning some extra income today.