
        Here's what you need to know from this week in the business of podcasting: RAJAR: UK Podcast Weekly Reach Has Doubled Since 2017Ad Revenue Growing Faster Than ExpectedPodcast Guesting Drives Defector SubscriptionsBranded Podcast Enables Better Coverage, Connection With FansQuick Hits:Putting Success In Your Way With Video by Tom Webster. With the growth of video podcasting, it’s time to re-examine how podcasting thinks about audiences watching podcasts instead of listening. Tom Webster 

RAJAR's MIDAS Study, Podcast Guests Generate Revenue, Trader Joe's Podcast Advantage & More

Sounds Profitable

Here's what you need to know for today in the business of podcasting: Strong online sales show Black Friday was an ‘omnichannel event’ by Alex VuocoloAd revenue is growing faster than expected, per analyst by Ryan BarwickDigiday+ Research: Publishers’ programmatic revenue didn’t shake out the way they’d hoped, but it’s still a bright spot How audience-first creative is amplifying audio and video campaigns for 2024 by Alex Donics…as for the rest of the news: The trailer and IndieGoGo campaign for

Ad Revenue Beats Expectations, Black Friday Goes Omnichannel, New Podcast Documentary,  & More

Here's what you need to know for today in the business of podcasting: Podcasting’s Multiplatform Imperative by Steven GoldsteinInnovid study examines impact of measurement and optimization gaps across CTV campaigns by Antoinette SiuGoogle’s Search Partner network comes under fire in research underlining brand safety vulnerabilities by Ronan ShieldsWhy Chili’s brought back its baby back ribs jingle by Alyssa Meyers…as for the rest of the news: MediaPost reports the ad market has grown for its fou

Podcasting's Multiplatform Future, Ad Market Growth Continues, Chili's Sonic Branding & More

With the growth of video podcasting, it’s time to re-examine how podcasting thinks about audiences watching podcasts instead of listening. Tom Webster breaks down the differences, and how the two aren’t mutually exclusive.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Putting Success In Your Way With Video

Here's what you need to know for today in the business of podcasting: Auddia Announces Intent to Strip Ads From PodcastsDigital audio ad spend in Australia up 16.2% September quarter 2023Realm & IGN Strike Podcast Deal Including Scripted Adaptation Of Justin Roiland Videogame ‘High On Life’ From Squanch Games by Peter White…as for the rest of the news: Apple shares the most popular podcasts of the year, and Adam Bowie takes a look at the RAJAR Midas report.

Australian Audio Spend Up, Stripping Podcast Ads, IGN's Realm Deal, & More

Here's what you need to know for today in the business of podcasting: Rajar Midas: podcasts double weekly reach in six years by Ella SagarThe shifts that will impact 2024’s video ad landscape by Jennifer KingDefector Annual Report, September 2022 – August 2023How Trader Joe’s, Erewhon, and H-E-B, have cultivated a cult following Women more disengaged with news than men…as for the rest of the news: The Podcast Show 2024 is now accepting session and speaker submissions until Friday, December 8th (

UK Podcast Reach Doubles, Guest Hosting Drives Revenue, Trader Joe's Podcasting Play, & More

Here's what you need to know for today in the business of podcasting: A secret Google deal let Spotify completely bypass Android’s app store fees by Adi Robertson and Sean HollisterBrand safety concerns mount as X (formerly Twitter) pulls out of MRC audit by Krystal ScanlonNewsGuard’s Whitelist Of Ukrainian Publishers Aims To Combat Wartime Misinformation by Anthony VargasRoku And Unity Want To Prove CTV Is A Performance Channel by Alyssa BoyleWorking From Home Spurs Ad Block Rates to Rise by Tr

Spotify's Android Commission Rate, X Cancels MRC Audit, Adblocker Usage Rising & More


        Here's what you need to know for today in the business of podcasting:Forecast: Double-Digit Online Ad Growth For Both 2023 And 2024.Spotify Audience Network expands to five new global markets by Reem MakariSystem1: New Study Reveals How Audio Personalities Drive Advertising Effectiveness by Pierre BouvardAmazon joins pack offering deals a week ahead of Black Friday by Alex VuocoloCost of living is squeezing the entertainment budgets of Australians…as for the rest of the news: JAR Audio 

Spotify’s Global Ad Expansion, Podcasters > Social Influencers, Consumer Holiday Spending & More


        Here's what you need to know from this week in the business of podcasting: The Spoken Word Audio Report 2023YouTube Debuts New AI Content PoliciesSaving TikTok Songs to Spotify With New IntegrationAd Engagement Declines With Lack of RepresentationQuick Hits:Spotify’s podcast and audiobook discovery will get a boost from Google Cloud’s AI by Amrita Khalid. Google Cloud’s Large Language Models will be used to scan all podcasts and audiobooks on Spotify to improve metadata and discoverabil

TikTok's Spotify Integration, Record Spoken Word Listenership, Podcasting's Video Dilemma, & More

Here's what you need to know for today in the business of podcasting:Spotify’s podcast and audiobook discovery will get a boost from Google Cloud’s AI by Amrita KhalidYouTube intros new AI governance policies. AI helps enforce them by Brad HillThe case for and against brand safety by Seb Joseph and Krystal ScanlonDefining Premium Video - How VAB and Comcast’s FreeWheel are Trying to Settle TV Industry Debate by Jack Neff…as for the rest of the news: PodPod covers how to hit the mark with GenZ po

Spotify’s Google AI Play, Australia’s Top 100, YouTube’s AI Policies & More


        What is the “future of audio business?”Today on the podcast, we’re excited to feature Bryan Barletta’s recent guest interview on Podcast Perspectives, the weekly show produced by our friends at The Podglomerate (the podcast firm specialized in producing, distributing, and monetizing podcasts for high-profile clients including Freakonomics Radio, PBS, NPR stations, Harvard Business School, and more). Podcast Perspectives brings on audio leaders and industry executives to walk through the

Feed Drop: Sounds Profitable’s Bryan Barletta on Building an Audio Industry

Here's what you need to know for today in the business of podcasting: Acast Inks Global Partnership with Proximic by Comscore for Cookie-Free Podcast Targeting Across More than 100,000 PodcastsLack of representation in ads causes disengagement in majority of UK audienceWhy Advertisers Should Care About Hitting The Right Note With Hispanic AudiencesGlobal signs exclusive podcast distribution and licensing deal with iHeartMedia

Predictive Contextual Audience Targeting, Representation Impacts Ads, Global Signs iHeart


        Here's what you need to know for today in the business of podcasting: 2023 Podcast Trends Report from Megaphone and SpotifyLess Is More: Reduce Audio Ad Copy Word Count And Improve Effectiveness, According To Colourtext’s Jason Brownlee by Pierre BouvardYou Can Now Easily Save Songs to Spotify From TikTok With a Simple TapHow Agencies are Adapting to Marketers’ Increased Focus on the Creator Economy by Aleda Stam and Brian BonillaAs for the rest of the news… Advertisers are finding brok

TikTok x Spotify, Few Word Do Trick, New Podcast Trends Report


        Here's what you need to know for today in the business of podcasting: Spoken word audio report (NPR / Edison Research): Record high consumption; podcast share growing; AM/FM unbeatable in the car by Brad HillAs the strikes end and Hollywood gets back to business, what happens next for advertisers and ad buyers? by Kristina MonllosAmericans to brands: look inward before weighing in on politics by Alyssa MeyersHow I got 10x YouTube subscribers by adding video to my podcast by Ashley Hamer

Post-Strike Advertising, NPR Spoken Word Report, Increasing YouTube Podcast Reach


        Here's what you need to know from this week in the business of podcasting: Study Looks into Podcast Listener’s Consumer VerticalsSuper Bowl 54 Ad Space is Hot, As Are Sports Podcastsebiquity: 60% of Brands to Increase 2024 Ad BudgetsQ3 Podcast Earnings RoundupQuick HitsWhile they may not be top story material, the articles below from this week are definitely worth your time:Making The Case for Podcasting by Tom Webster. Tom tackles the ever-present problem of making an appealing pitch f

Brands Increase 2024 Budgets, Super Bowl Podcast Potential, Podcast Consumer Verticals, & More


        Here's what you need to know for today in the business of podcasting: SiriusXM Lowers Price, Reboots to Take on Streaming Music Rivals With “Human-Curated” Focus by Alex WeprinMedia Briefing: In 2024, publishers and buyers say events and niche media will win ad dollars over scale by Kayleigh BarberPodcasters Can Better Connect to Their Audiences With the Insights From Our Latest Fan Study…as for the rest of the news: Veritone has posted their Q3 results, and Insider breaks down the diff

SiriusXM Revamp Revealed, Niche Beats Scale, Spotify's Fan Study, & More


        Here's what you need to know for today in the business of podcasting: 200,000+ Audiobooks Are Now Available to Spotify Premium Listeners in the U.S.Branding Investment in Podcasting Doubles, Magnifying Focus on Brand LiftSixty percent of major brands plan to increase their ad budgets in 2024, new research showsTwilight of the brands by Brian Morrissey
      

Bigger 2024 Ad Budgets, Podcasting's Branding Boom, Spotify's Growing Library

Tom Webster tackles the ever-present problem of making an appealing pitch for podcasts to non-listeners.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.Summary

Making the Case for Podcasting

Here's what you need to know for today in the business of podcasting: What types of podcast listeners are which types of consumers? By Brad HillAcast’s US bet pays off with 55% net sales growth in North America by Reem MakariConsumer attention and ad spend are mismatched. Where does that leave advertisers? By Sara LebowThe Top 50 Podcasts in the U.S. Q3 2023 from Edison Podcast MetricsBrands Still Test Interactive Voice Ads Years After Launch by Stephen Lepitak…as for the rest of the news: BBC S

Acast's Sales Growth, Podcast Listener Consumer Verticals, AdWeek's Podcast Awards, & More

Here's what you need to know for today in the business of podcasting: CBS is ‘virtually sold out’ of ad slots for Super Bowl 58 by Alyssa MeyersAdaptive Podcasting - open source release from BBC Research & Development?LeVar Burton Wants to Be Heard by Laurel Graeber…as for the rest of the news: Attention vendors are trying to bring measurement tools currently available in other fields (like podcasting) to YouTube, and continuing the theme of major news sources covering podcasts: a recent Washing

Super Bowl Ad Sellout, New BBC Podcast Tool, NYT Covers LeVar, & More


        Here's what you need to know from this week in the business of podcasting:Amazon launches interactive audio adsConsumer Shopping Habits Forecast 2019 NumbersMarketers to spend holiday budgets (mostly) in NovemberThe Implications of Spotify’s Audiobook RevampQuick HitsSounds Profitable launches branded podcast directory in partnership with Lower Street by Reem Makari. As announced in Bryan Barletta’s article on Wednesday, Sounds Profitable has partnered with branded podcast production co

Interactive Audio Ads, Jolly Holiday Spending, Spotify's Audiobook Revamp, & More


        Here's what you need to know for today in the business of podcasting: Sounds Profitable launches branded podcast directory in partnership with Lower Street by Reem MakariMarketers to spend most of holiday budgets in November: report by Alyssa MeyersIP addresses may not be the post-cookie data solution adtech wanted by Ryan Barwick&nbsp;…as for the rest of the news: Forrester Research finds CMOs are far less dour about Q4 than they were last year, Audioboom celebrates breaking one billio

A Billion for Audioboom, Branded Podcast Directory, Marketers' Big November

Here's what you need to know for today in the business of podcasting: BetterHelp And Amazon Lead Monthly Ranking Of Top Podcast Advertisers. [Source]Radio beats TV: Audacy describes an audio blueprint for advertisers by Brad Hill [Source]BBC Sounds Quarter 3 2023 [Source]How podcast networks use existing feeds to improve engagement and discoverability for new shows by Sara Guaglione [Source]…as for the rest of the news: AdvertiseCast has published their average cost-per-thousand impressions for 

Top September Podcast Advertisers, BBC Podcast Growth, Keeping Your Feed Fresh


        How big is the branded audio space? What’s the best way to find the top production companies, the brands they represent, and what categories are gaining the most traction in the branded podcast space? Brands in Audio.Written by Bryan BarlettaEdited by Tom WebsterAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles&nbsp;is a production of Sounds Profitable. For more information, visit&nbsp;soundsprofitable.com.
      

Brands in Audio - A New Platform for Branded Podcasts

Here's what you need to know for today in the business of podcasting: Gen Zers can recognize brands based solely on ‘sonic memes,’ report says by Alyssa MeyersAre my podcast downloads declining because of iOS 17? by Dan MisenerThe Smartest Decision Spotify Has Made In Years by Eric NuzumFor all its gains, podcasting still in early catch-up (IAB part 2) by Brad HillAs for the rest of the news… Digiday covers why Cirque du Soleil is leaning into influencer marketing (including a branded podcast fr

GenZ Brand Recognition, Monitoring Apple Podcast Analytics, Spotify's Audiobook Evolution


        Here's what you need to know for today in the business of podcasting: Amazon launches interactive audio ads on both ad-supported Amazon Music and Amazon Publisher Direct on Alexa in the U.S. [Source]Consumers are celebrating (and shopping for) the holidays like its 2019 by Alyssa Meyers [Source]Ad-tech firms and political agencies prepare for another year of spending heavily on CTV by Marty Swant&nbsp;[Source]The JAR Audio Podcast Landscape featuring Sounds Profitable Research by Roger 

Amazon's Interactive Audio, Positive Holiday Shopping Indicators, 2024 Programmatic Strategies

Here's what you need to know for this week in the business of podcasting:Less is More: ARM’s Podcast Ad Break StudyBrand Safety, Programmatic Growth, and DAI Dominance in IAB ReportWondery Podcasts to Air on CTV ChannelsNetflix Lightens Ad LoadQuick Hits: How Branded Podcasts Might Be One Key To New Listeners by Tom Webster. The potential reach for podcasts about favorite brands is about 106 million Americans 18+, according to The Power of Brands in Podcasts: A Podcast Landscape Study.Good Tape,

Podcasting's Brand Safety Boom, Netflix Frequency Drop, Wondery Podcasts on CTV


        Here's what you need to know for today in the business of podcasting: What is the Optimal Number of Ads in an Audio Ad Break? by Lisa Prentis JacobsU.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for GrowthYouTube Culture &amp; Trends Report 2023…as for the rest of the news: -AdExchanger shares what they overheard at the Prebid Summit, MarketingBrew shares what they overheard at Advertising Week, and Maria Novikova shares her top ten podcasts to stay abreas

Podcast Ad Frequency Study, YouTube Trend Data, IAB Podcast Revenue Report, & more.

Here's what you need to know for today in the business of podcasting: Mobile phones are the most popular devices used to shop, report says by Alyssa MeyersHow brands can engage with the next generation of sports fans by Alyssa MeyersIn pursuit of profit, Spotify looks to AI rather than original content for its podcasting future by Ariel ShapiroSound To Screen: How To Shoot Video That Doesn’t Suck by Steven Goldstein…as for the rest of the news… next Monday Jessica Alpert of Roccoco Punch is mode

Sports Podcast Branding Potential, Phones Dominate Shopping, Spotify's Podcast Strategy


        This week, Tom Webster takes a look at Brand Fans, and how branded podcasts could actually grow the overall audience for podcasting. Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles&nbsp;is a production of Sounds Profitable. For more information, visit&nbsp;soundsprofitable.com.
      

How Branded Podcasts Might Be One Key To New Listeners

Here's what you need to know for today in the business of podcasting: Wondery launches three podcast FAST channels on Amazon Freevee by Sara Guaglione  [Source]DTC Brands Experiment with Programmatic Podcast Ads but Find Mixed Results by Phoebe Bain [Source]Here’s how our top podcasts of the year get listeners to stay by Karen Burgess [Source]McDonald’s jingle, 20 years later by Alyssa Meyers [Source]As for the rest of the news… Spotify’s Q3 earnings show a surprise operating profit, and Marketi

Wondery CTV Play, DTC Brands on Programmatic Audio, Did Somebody Say McDonalds?

Here's what you need to know for today in the business of podcasting: Apple considers selling more podcast ads by Ashley CarmanNetflix’s Answer To Subscriber Churn? Fewer Ads by Alyssa BoyleThe 25-year-old media planner and the screenshot industrial complex by Brian MorrisseyHow major podcast players are moving ‘beyond’ audio formats by Ella SagarCTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not by Alyssa Boyle

Apple’s Podcast Advertising Potential, Netflix's Ad Frequency, UK Podcast Upfront, & More


        Here's what you need to know for this week in the business of podcasting:The Power of Brands in Podcasts, A Podcast Landscape StudySpotify’s Dave Byrne on brand safety, suitability measures.Study: listener prefer relevant podcast ads, more forgiving than with music.YouTube RSS Integration and AdvertisingQuick Hits:Confused About Video? The Listeners Aren’t! by Tom Webster. While the question “what is a podcast” can lead to complicated responses from podcasters, respondents to The Podcas

YouTube's RSS Ingestion, New Branded Podcast Study, Antiquated Keyworld Blocking, & More.


        Here's what you need to know for today in the business of podcasting:Confused About Video? The Listeners Aren’t! by Tom WebsterMeet the MillennialsPublishers pitch their methods for growing and engaging audiences to marketers by Sara GuaglioneTV Measurement Is Transforming – But Buyers Need More Transparency by Alyssa Boyle…as for the rest of the news: As for the rest of the news… writer Will Page expresses concern that many authors still don’t know how Spotify’s royalty structure works

Reframing YouTube Podcasting, CTV Measurement Needs Transparency, Millennials Love Podcasts, & More


        Here's what you need to know for today in the business of podcasting: Streaming-Powered Tools Coming to Spotify [Source]ARN takeover bid for SCA by Chris Pash [Source]Dave Byrne on Spotify’s “Sensitive Topics” Tech [Source]Why publishers are the new brand ambassadors by Kayleigh Barber [Source]…as for the rest of the news: a new AdExchanger Talks episode pleads with brands not to add terms like ‘Israel’ and ‘Hamas’ to keyword blocklists, and a new 30 second Allstate ad stresses ‘there’s

Keyword Blocklist Danger, Spotify’s Brand Safety Play, ARN Aims for SCA, & More


        While the podcast industry frequently debates what qualifies ‘a podcast’, data from The Podcast Landscape shows podcast listeners have a pretty consistent idea. Tom Webster breaks down that data and what it can mean for YouTube as the biggest place for podcast discovery.&nbsp;&nbsp;Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles&nbsp;is a production of Sounds Profitable. For more information, visit&nbsp;sounds

Confused About Video? The Listeners Aren’t!


        Here's what you need to know for today in the business of podcasting:YouTube Podcasts in the UK and The Youtube Advertising Conundrum by Adam Bowie [Source]Some Black-owned publications push back on MFA reform amid declining traffic by Kayleigh Barber and Sara Guaglione [Source]Why the time is now for agencies to establish a B2B arm by Jason Pollock&nbsp;[Source]…as for the rest of the news: YouTube launches new AI-powered tool to target popular videos related to specific cultural momen

YouTube's Podcast Ad Policy, B2B's Marketing Bloom, Publishers Mislabeled as MFA

Audio ads can be effective, but only if they’re not disruptive: report. By Alyssa Meyers [Source]“Without margin, there is no mission” by Ariel Shapiro [Source] What does the narrowing range of streaming service CPMs mean for advertisers? By Paul Verna [Source]YouTube passes Netflix as top video source for teens by Kif Leswing [Source]Brands are taking notice of Gen Alpha by Jasmine Sheena [Source]

YouTube Passes Netflix w. Teens, Targeting Gen Alpha, Public Media's Future, & More


        Here's what you need to know for this week in the business of podcasting: Joint Statement on the Continued Integrity of the Download MetricHow Spreaker Detects OutliersThe Latino Podcast Listener Report 2023Breaking down Canada’s new podcast platform registration form.Quick Hits: Nearly Half of Data Use for Ad Targeting is Wrong by Jack Neff. A reminder to those in the podcast space to work with partners that are meticulous in both their accuracy and purging what they find to be inaccur

Canada's Podcasting Registration, Latino Podcast Listener Data, Reinforcing Download Metric, & More


        Here's what you need to know for today in the business of podcasting: Joint Statement on the Continued Integrity of the Download Metric by Bryan BarlettaKeep Calm and Detect OutliersThe bots have come for podcasts by Max TaniAd-free viewing is getting more expensive by Kelsey SuttonAs for the rest of the news… the IAB has released a podcasting buyer-seller checklist, Marketing Architects CEO Angela Voss breaks down why CTV isn’t working for performance marketers, and to round this out w

Download Metric Integrity, Speaker's Outlier Algorithm, Airchecks in Podcasting, & More


        Here's what you need to know for today in the business of podcasting: Nearly Half the Data Used for Ad Targeting is Wrong by Jack NeffHispanic Audience Measurement Requires Nuance. We’re Still Using Blunt Instruments by Hana YooTV and film producers prepare for potential post-strike production logjam by Tim Peterson…as for the rest of the news: Signal Hill Insights Paul Riismandel shows how one can measure streaming audio alongside podcasts, Acast’s Megan Davis writes about the company 

Postal Match Issues, HGTV Stars Launch Podcast Network, Improving Hispanic Targeting, & More.


        Here's what you need to know for today in the business of podcasting. The Latino Podcast Listener Report 2023Advertisers will spend $84 billion on ad fraud this year: report by Ryan BarwickHot Pod: Breaking down Canada’s new podcast platform registration formMeasurement issues still plague the business, but agencies hope their solutions help marketers by Antoinette Siu and Marty SwantAs for the rest of the news… YouTube has launched podcast functionality for YouTube Music in the UK,&nbs

Latino Listener Report, Canadian Podcast Registration, Spreaker's PodUptime, & More


        Here's what you need to know for this week in the business of podcasting: Dentsu, GumGum, Iris.tv build video keyword targeting capability Advertising Campaigns for Hispanic Audiences Outside OctoberAcast and Henkel. Adweek. YouTube’s Current (and Potential Future) Place in PodcastingQuick Hits: Why Branded Content Could Be Bigger Than You Think by Tom Webster. In this week’s Sounds Profitable newsletter, Tom takes a look at the potential for brands and podcasts, and how data shows they

Keyword Buying in Video, Authentic Hispanic Audio Campaigns, YouTube's Podcasting Potential & More


        Here's what you need to know for today in the business of podcasting: Why Branded Content Could Be Bigger Than You Think by Tom WebsterWith New Ads Targeting Black And Latino Voters, Biden Campaign Sees Radio As 'Trusted Messengers.'Podcast ads on Amazon DSP will now offer Amazon Audiences to self-service advertisers in the UKSocial media traffic to top news sites craters by Sara Fischer…as for the rest of the news: the Google antitrust case heats up as the DoJ accuses them of illegally

Amazon Audio DSP Goes UK, Social Referrals Down for News ,Branded Podcast Study, & More


        Here's what you need to know for today in the business of podcasting: Brands Are Slowly Going Always-On With Hispanic Audiences by Catherine Perloff https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/media/brands-always-on-hispanic-audiences/amp/Rising podcast ad rates break 3-month trend in September by Brad Hill https://rainnews.com/advertisecast-podcast-ad-rates-september-2023/Acast and Henkel Celebrate Conversations about Hispanic Hair Care in Podcast Advertising Campaign 

Spotify + Audiobooks, AdvertiseCast's CPM Increase, Veritonic Holiday Ad Study, & More.


        Tom Webster takes a look at the potential for brands and podcasts, and how data shows they have even more room to grow.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
      

Why Branded Content Could Be Bigger Than You Think


        Here's what you need to know for today in the business of podcasting:Streaming video, music among Gen Z’s most popular media activities by Sara Lebow https://www.insiderintelligence.com/content/streaming-video-music-among-gen-z-s-most-popular-media-activitiesFree Podcast Program Coming to Classrooms with TinkerClass. http://tinkercast.com/press-release/Profiting from Hate: Platforms’ Ad Placement Problem https://www.adl.org/resources/blog/profiting-hate-platforms-ad-placement-problemWNY

Podcasts in Classrooms, Gen Z Adults Embrace Audio, ADL Search Ad Investigation, & More.

Here's what you need to know for today in the business of podcasting: DENTSU BRINGS KEYWORD BUYING TO CONNECTED TV TO IMPROVE BRAND SAFETY AND TARGETING by Jack Neff https://adage.com/article/media/dentsu-brings-keyword-buying-connected-tv-improve-brand-safety-and-targeting/2519186Amazon Music launches Podcast Previews in several global markets by Reem Makari https://www.podpod.com/article/1839177/amazon-music-launches-podcast-previews-several-global-marketsACA study reveals the three factors dr

Dentsu's Keyword Buying, Spotify's CTV Play, Amazon Podcast Previews Go Global, & More

Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Spotify Announces Voice Translation https://newsroom.spotify.com/2023-09-25/ai-voice-translation-pilot-lex-fridman-dax-shepard-steven-bartlett/Hispanic Audiences Love Audio, But Spanish Less of a Factor  https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-b

Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More


        Here's what you need to know for today in the business of podcasting: Influencer agency adopts brand lift metrics across campaigns to address measurement challenges by Antoinette Siu https://digiday.com/media-buying/influencer-agency-adopts-brand-lift-metrics-across-campaigns-to-address-measurement-challenges/Everything In Store for Podcast Listeners and Creators This International Podcast Day https://newsroom.spotify.com/2023-09-28/international-podcast-day-transcripts-chapters-show-pa

Brand Lift for Influencer ROI, International Podcast Day, Adlarge Partners w/ Barometer


        Here's what you need to know for today in the business of podcasting: How attention metrics is tuning into audio investments by Michael Bürgi https://digiday.com/media-buying/how-attention-metrics-is-tuning-into-audio-investmentsGoogle Podcasts to shut down in 2024 with listeners migrated to YouTube Music by Sarah Perez https://techcrunch.com/2023/09/26/google-podcasts-to-shut-down-in-2024-with-listeners-migrated-to-youtube-music/Helping More Podcast Listeners Get the Podcast Habit by J

Audio Attention Outperforms, Sunsetting Google Podcasts, CTV Lifts Programmatic, & More.


        Pack your bags, because the Business of Podcasting takes center stage this year at SXSW.Credits:Written by Bryan BarlettaEdited by Tom WebsterAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles&nbsp;is a production of Sounds Profitable. For more information, visit&nbsp;soundsprofitable.com.
      

SXSW x Podcasting


        Here's what you need to know for today in the business of podcasting: Over 100 new podcasts from top apps and services launch on Apple Podcasts: https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Hispanics Remain Big Audio Users, But Nielsen Says Language Is Less A Factor Than In The Past. https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastTell

Apple's Apps to Podcasts, Streaming Spending Down 25%, Branded Narrative Has More Lift, & More


        Here's what you need to know for today in the business of podcasting: Spotify Announces Voice Translation: https://twitter.com/eldsjal/status/1706325294481576006Podcast Executives Say the Industry Has a Fraud Problem by Ashley Carman: https://www.bloomberg.com/news/newsletters/2023-09-22/podcast-executives-say-the-industry-has-a-fraud-problemMaking the case for investing in audio ads in 2024 by Alexandra Samet: https://www.insiderintelligence.com/content/making-case-investing-audio-ads-

Spotify's Voice AI, Ads on Prime Video, Behind the Minimum Guarantee Numbers & More


        Here's what you need to know from this week in the business of podcasting: Pierre Bouvard: AM/FM Radio and Podcasts Could Recapture Lost TV ReachDigital Ad Spend Showing Promising Recovery After Recession FearsFTC Warns Against “Blurred Advertising” When Marketing to KidsCDC Reframes Flu Narrative Using Digital Display and Audio Campaign
      

Ad Spend Recovery, Audio Could Overtake TV Reach, FTC: Keep it Clear with Kids, & More

Here's what you need to know for today in the business of podcasting: The CDC Uses Digital Advertising To Reframe The Narrative Around Flu Vaccines by Hana YooThe Three Eras Of Podcasting by Steve GoldsteinThe Joint Industry Committee Forges Ahead With Currency Certification by Alyssa BoylePrize draws and 'over-sampling': How researchers are hunting media's missing audiences by Ella Sagar

Audio Flu Shots, TV Industry Certifies Nielsen Competitors, Podcasting's 3 Eras, & More

Here's what you need to know for today in the business of podcasting:FTC recommends brands avoid “blurred advertising” when marketing to kids by Ryan BarwickApple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack by Ronan Shields and Seb JosephHolding Apple Accountable: The Future of the Internet Economy Depends On It by Dustee JenkinsGoogle Antitrust Trial: Ad Targets Tweaked to Meet Revenue Targets, Exec Says By Leah Nylen

FTC Defines Blurred Advertising, Spotify on Apple, Sony Downsizes Podcasting, & More


        Tom reflects on the many people who would gladly listen to podcasts, if we could tell them exactly what podcasts actually are. A podcasting Got Milk moment.Credits:Written by Bryan BarlettaEdited by Tom WebsterAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
      

I’m Not Exactly Sure What You Do

Digital Ad Spend Showing Promising Recovery from Recession Fears.[Digiday Source] [Digiday Podcast] [AdExchanger Source] [Adweek Source]IAB launches foundational industry training programs[Source]2024 will see the highest political ad spend of all time: report by Jasmine Sheena[Source]The State of Video Monetization Report[Source]…as for the rest of the news: SXM Media CEO Jennifer Witz teased the upcoming revitalized version of the SXM app during an investor conference, and AdWeek breaks down w

Digital Ad Spend Recovering, Pivot to Pivot to Video, '24 to Break Political Ad Records, & More

Here's what you need to know for today in the business of podcasting: AM/FM Radio And Podcasts Can Recapture Lost TV Reach Due To Writers/Actors Strike As 22% Of The Heavy Linear TV Audience Say They Will Watch Less TV This Fall by Pierre BouvardThis Is Not My Beautiful Host Read Ad. How Did I Get Here? By Paul Riismandel. Substack writers are launching podcasts on the platform to ease reliance on ad revenue by Sara GuaglioneNASA to release first full season of Spanish-language podcast by Reem M

Audio Outgrows Adspend, Recapturing TV’s Reach with Podcasts, NASA en Español


        Bryan Barletta joins E.B. Moss in this episode of Insider Interviews, also featuring Paul Riismandel from Signal Hill Insights and Ken Lagana from Audacy, about taking a holistic approach to the business of podcasting and what it takes to approach podcasting as a unique medium and leverage all aspects of it to drive growth.Visit the Insider Interviews website for more on this episode:&nbsp;&nbsp;https://insiderinterviews.blubrry.net/2023/09/06/a-holistic-approach-to-podcasting/Read abou

A Holistic Approach to Podcasting | Feed Drop


        Here's what you need to know from this week in the business of podcasting. Over half of business owners are daily podcast listeners, study shows by Reem MakariHow Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media by Jack NeffAudible to produce Buffy the Vampire Slayer spinoff podcast with original cast, Kc Wayland directing.An advertiser’s guide to the Justice Department’s case against Google’s search empire by Ronan ShieldsQuick Hits:Ad-technical 

Claritas Acquires ArtsAI, Audible's Into the Buffyverse, Google's Antitrust Case, & More

Here's what you need to know for today in the business of podcasting:Top ten popular podcasts consumed in affluent households by Brad HillOriginal Buffy the Vampire Slayer stars returning for new Audible series about Spike by Sydney BucksbaumInclusion as Innovation: How These Marketing Leaders Stay Ahead by Leaving No One Behind by Jason NotteMarketers prioritise measurement but aren't evaluating key metricsHow Brands Can Learn To Stop Worrying About Brand Safety And Love The News by Allison Sch

Buffy's Podcast Stake, Inclusive Leadership Makes More, APAC Marketers on Measurement & More

Here's what you need to know for today in the business of podcasting: Influencer Spending Forecast To Grow Double-Digits This Year by Inside Audio MarketingThe Economist adds podcast subscription tier by Sara FischerAn advertiser’s guide to the Justice Department’s case against Google’s search empire by Ronan ShieldsMax Stays Minimal

Podcasts Command Attention, Influencer Spend Increasing, the DoJ's Case Against Google & More.


        This year we’re celebrating Sounds Profitable’s third anniversary with a nice slice of humble pie as we reflect on the current state of podcast adtech.Written by Bryan BarlettaEdited by Gavin GaddisSpecial Appearance by Theo BarlettaHosted by ART19Sounds Profitable: Narrated Articles&nbsp;is a production of Sounds Profitable. For more information, visit&nbsp;soundsprofitable.com.
      

Ad-technical Difficulties


        How Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media by Jack NeffNPR adjusts to revenue realities with flat budget projections for -23/24 by Brad HillMarketers focus on search, discoverability as social media use evolves by Kristina MonllosCreators function like standalone media channels by Jasmine EnbergHere's What Buyers Really Thought About the 2023 Upfront by Bill Bradley…as for the rest of the news: BBC Sounds head of metadata and publishing 

Claritas Converts ArtsAI, The Delete Act, Importance Of Social Search, & More


        Essential news for today in the business of podcasting: Over half of business owners are daily podcast listeners, study shows by Reem MakariThe Podcast You Want to MakeInfluencer spend is growing faster than social ad spend by Sara LebowFirst Cannabis Ads Coming Soon to Spotify by Thomas EdwardWhy Facebook, Google And Amazon Are Embracing Media Mix Modeling by John McDermottYouTube is going to remove some ad controls for creators by Jay Peters…as for the rest of the news: Reuter’s CRO E

Influencer Spend Outpaces Social, Media Mix Problems, Business Owners Overindex as Listeners, & More


        Here's what you need to know for this week in the business of podcasting. Sirius XM, Barometer, ArtsAI Partner to Create Brand Safety and Suitability Tool.CPMs Plummet for Digital, Less so for Podcasts. Spotify Raising Audience Requirement for Ambassador AdsParents are spending less on back-to-school shopping this year: report by Alyssa MeyersNielsen SourceActually, We Love Ads by Tom Webster. Tom takes a look at a slide from The Podcast Landscape in America study and breaks down what i

SXM’s Brand Safety Play, ABC Audio Picks Advertisecast, Luminary Adds Ads w/Acast, & More.


        Here's what you need to know for today in the business of podcasting:Sirius XM Creates a Podcasting Brand Safety and Suitability Tool for Advertisers by Antoinette SiuWhen Data Misleads by Brian MorrisseyYouTube is Experimenting With Longer but less Frequent Ad Breaks on TV by Emma RothDigital CPMs Plummet, 2H Rebound Expected by Karlene LukovitzAdvertiseCast Average Podcast CPMsWhy Advertisers Aren’t Moving to Streaming TV as Quickly as Viewers by Parker Herren…as for the rest of the n

SXM Announces Brand Safety Tool, Podcast CPMs Hold Steadier Than Digital, & More


        Here's what you need to know for today in the business of podcasting: First-Ever Auto Brand “Share Of Ear” Reveals Listening Among Car Owners By Pierre BouvardSpotify to Cut Back Promotional Spending on White Noise Podcasts by Ashley CarmanParents are spending less on back-to-school shopping this year: report by Alyssa MeyersWhy Some Content Distributors Have Too Many Ads by Alyssa BoyleProgrammatic CTV Still Has A Lot Of Growing Up To Do by Alyssa BoyleAnd for the rest of the news… Spo

Back to School Opportunities, Podcasts at 7% Share of Eare in Cars, & More


        Tom Webster presents data from The Podcast Landscape that reinforces the value of (good) branded podcasts and what they could accomplish.Written by Tom WebsterEdited by Gavin GaddisAudio editing and Narration by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles&nbsp;is a production of Sounds Profitable. For more information, visit&nbsp;soundsprofitable.com.
      

Actually, We Love Ads

Here's what you need to know for today in the business of podcasting. Lapsed listening and podcast churn are due to time constraints by Amrita KhalidPodcasting Today- Audience Insights from Nielsen and Edison Research Publisher Adoption for New Video Ad Specs Lags 6 Months After Introduction by Catherine Perloff & Mark Stenberg As Disney Loses More Streaming Subs, It Bets On Advertising by Alyssa BoylePodPod and Campaign launch Audio Advertising Awards

New Research on Causes of Podcast Churn, Nielsen's Podcasting Today Report & More

Essential news from this week in the business of podcasting. Word of mouth is still the best podcast promotion tool, study shows by Reem Makari Frozen's Story Will Continue In a New PodcastAudible partners with Nickelodeon to launch Are You Afraid of the Dark? companion podcastWondery, Dr. Seuss Enterprises Ink Deal for Slate of Original Kids PodcastsPBS Kids Expands Podcasting Slate With Launch of ‘Jamming on the Job’ Featuring 123 AndrésTV’s Nielsen complaints get louderNearly 3 out in 10 U.S.

Podcast Ad Sped Up 5% YoY, Branded Kids' Podcasts Prove Popular, & More


        Here's what you need to know for today in the business of podcasting: Word of mouth is still the best podcast promotion tool, study shows by Reem Makari&nbsp;New podcast studies showing growth in ad spend, listeners suggest the bubble hasn’t burst by Sara GuaglionePBS Kids Expands Podcasting Slate With Launch of ‘Jamming on the Job’ Featuring 123 Andrés by Abbey White…as for the rest of the news: the Washington Post covers the utility of podcasts as background noise for listeners with A

Word-of-mouth Still Best Podcast Promotion Tool, Ad Spend Continues to Grow, & More


        Here's what you need to know for today in the business of podcasting: July 2023: Top spenders, movers and shakers in podcast advertisingCan the Benefits of Digital be a Rising Tide for All Audio? By Jeff VidlerCTV ad sellers are pushing more content-related signals into the programmatic bidstream by Tim PetersonTV’s Nielsen complaints get louder by John Ourand…as for the rest of the news: Five late-night talk show hosts have launched a Spotify podcast which will use all proceeds to pay 

Podcasting's Top Spenders in July, CTV Buyers Want Program Data, & More


        After talking to so many Podcast Movement attendees last week about how to grow their audience, Tom Webster asks a hard question - should you make the podcast you want to make?&nbsp;Written by Tom WebsterEdited by Bryan BarlettaAudio editing by Gavin GaddisAssembled with&nbsp;Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles&nbsp;is a production of Sounds Profitable. For more information, visit&nbsp;soundsprofitable.com.
      

The Podcast You Want To Make


        Here's what you need to know for today in the business of podcasting: “Share Of Ear” Q2 2023: Podcasts And AM/FM Radio Represent The Vast Majority Of Time On The “U.S. Ad-Supported Audio Clock,” Podcast Growth Surge Continues, And Spotify’s Usage Growth Does Not Benefit Advertisers by Pierre BouvardWondery, Dr. Seuss Enterprises Ink Deal for Slate of Original Kids Podcasts by Abbey WhiteStreaming’s big pain point: there’s too much stuff to watch by Kelsey SuttonThe Podcast Landscape Web

Time Spent With Podcasts Quadruples Since 2017, Dr. Seuss Coming to Wondery+, & More


        Here's what you need to know for today in the business of podcasting.As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money by Jeremy Goldman Audible partners with Nickelodeon to launch Are You Afraid of the Dark? companion podcast by Reem MakariThe Floor Plan &nbsp;A Jolly Holiday For Retailers Previously Anticipating Q4 Recession by Corinne CasagrandeAnd for the rest of the news… ARN’s CEO speaks to the network’s digital audio success

29% of US Households Cancel Video Streamers, New Nickelodeon Audio Drama, & More.


        Here's what you need to know this week in the business of podcasting:Three updates to Apple PodcastsAdvertiser Perceptions: Podcast Advertising Consideration and Spending Intention Grow to Nine-Year High Among Agencies and MarketersOlder Adults Make Up Just 4% Of People Featured In AdsChanges coming to Spotify for PodcastersAnd in Quick Hits: Exclusive: SXM Media partners with The Trade Desk and HUMAN by Reem Makari. SXM Media will add support for third-party audibility measurement to p

Updates Coming for Apple and Spotify, Podcast Ad Consideration Up, & More


        Here's what you need to know for today in the business of podcasting:Embracing YouTube: A Must for Today’s Podcasters by Steve Goldstein.Older Adults Make Up Just 4% Of People Featured In Ads by Karlene Lukovitz&nbsp;Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision by Wayne FriedmanAdalytics Claps Back With Evidence Of Behaviorally Targeted Ads Served In Kids Content On YouTube by Allison Shiff
      

Embracing YouTube Podcasting, CTV's Path Through Maturity, & More


        Here's what you need to know today in the business of podcasting. Changes coming to Spotify for PodcastersPodcastOne readies public offering in September&nbsp;by Brad HillProduct placements can drive searches and purchases, research finds&nbsp;by Kelsey SuttonFrozen's Story Will Continue In a New Podcast&nbsp;by James Whitbrook
      

Updates to Spotify for Podcasters, PodcastOne to go public, & more


        Here's what you need to know for today in the business of podcasting: Triton Digital Announces YouTube Integration with Podcast Metrics Westwood One - Advertiser Perceptions: Podcast Advertising Consideration and Spending Intention Grow to Nine-Year High Among Agencies and MarketersPodPod Exclusive: Nearly 90% of comedy podcast listeners have a parasocial relationship with their hosts.Stepping Into Barbie’s Heels: Is a Branded Content Renaissance Coming? by Sam Anderson
      

Triton Digital Integrates YouTube, new Advertiser Perceptions study, & More


        Here's what you need to know today in the business of podcasting. Three updates to Apple Podcasts Exclusive: SXM Media partners with The Trade Desk and HUMANBarry Hott on Instagram Reels over-serving adsSpotify hits record number of users worldwide but struggles to monetize growthFormer UTA Agent Launches Kids and Family Audio Company With Agency Backing And for the rest of the news… Variety covers a star-studded new podcast with ad sales handled by Gumball, publishers are seeing per-su

Apple Partners with Linkfire, SXM partners with The Trade Desk, & More

Stories covered this week in the business of podcasting:Acast Announces Podscribe as Global Preferred Attribution Partner. Shifting Share of Ear: A nine-year comparison of radio and podcasts by Brad HillMattress Firm's Branded Podcast Drives In-Store Sales with iHeartMedia by Catherine PerloffAmazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business by Lauren JohnsonQuick hits: Making a Podcast People Hate by Tom Webster - Using data from the upcoming Sou

Acast Partners with Podscribe, Amazon's building an SSP, & More


        Here's what you need to know for today in the business of podcasting: Acast Announces Podscribe as Global Preferred Attribution Partner.&nbsp;(Read more on the subject: In Defense of Third-Party Podcast Solutions.)What former Spotify exclusives ‘Armchair Expert’ and ‘Anything Goes’ can reveal about audiences by Amrita KhalidThe FTC updated its endorsement guidelines for the first time since 2009—and some people have questions by Katie Hicks…as for the rest of the news: Edison Research’s

Acast Partners with Podscribe, How Former Spotify Exclusives Perform, & More


        Here's what you need to know today in the business of podcasting. Why Podcasters and Publishers Should Lean into Ad Measurement by Paul RiismandelAcast Supercharges US LeadershipThis year’s upfronts deals, broken down by Kelsey Sutton
      

Why Podcasters Should Embrace Ad Measurement, New Acast US Leadership, & More


        Tom Webster shows off data from the upcoming study The Podcast Landscape in America and discusses the power of focusing a podcast to a specific audience over generic broad-reaching topics.&nbsp;Written by Tom WebsterEdited by Bryan BarlettaAudio editing by Gavin GaddisAssembled with&nbsp;Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles&nbsp;is a production of Sounds Profitable. For more information, visit&nbsp;soundsprofitable.com.
      

Making a Podcast People Hate


        Here's what you need to know from today in the business of podcasting: Descript Acquires SquadCastTop 15 podcast advertisers in AustraliaGoogle Repays Advertisers After Report of Low-Quality Ads by Garett SloaneDentsu Reports Sequentially Lower Q2 Growth, Cites Tech And Financial Slowdowns by Joe Mandese…as for the rest of the news:And for the rest of the news… YouTube is revamping how linking off-site will work, and Brian Morrissey discusses the next wave of B2B media (which sounds lik

Descript Acquires Squadcast, Australian Podcast Ad Revenue Up 64%, & More


        Here's what you need to know today in the business of podcasting. Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad businessShifting Share of Ear: A nine-year comparison of radio and podcastsMattress Firm's Branded Podcast Drives In-Store Sales with iHeartMediaAnd for the rest of the news… Audacy debuts new study The Rise of the Cross-Platform Listener. Digiday breaks down key differences between Gen Z and Gen Alpha for brands, and American Public

Podcasts reach 10% share of ear, Amazon's building an SSP, & more. 

The Download Recap: Podcasting Q2 Earnings, Spotify x Patreon, and more. 


        Here's what you need to know for today in the business of podcasting: Why Are More Than Half of Podcasters Still Not Publishing Video?Connect Patreon to Spotify and Stream Your Favorite Podcasts in One PlaceHow ad tech’s measurement titans are pivoting to attention and activationIndie agency census reveals expected areas of ad spend growthAnd for the rest of the news… Digiday has a guide for what’s in and what’s out in influencer marketing for 2023, and this week’s issue of The Rebootin

Spotify x Patreon is here, Why Most Podcasters Skip Video, and more from The Download


        What you need to know for today in the business of podcasting: KQED snatches up Snap Judgment and Spooked by Amrita KhalidPodcast networks report Q2 revenue growth, with positive signs for continued improvements in 2023 by Sara GuaglioneCTV Buyers Are Still Struggling to Know Where Their Ads Ran by Catherine Perloff&nbsp;…as for the rest of the news: Arrow Media has been appointed Acast’s commercial partner for Queensland, Australia, and new eMarketer data suggests web publishers are ‘f

The Download for August 9th, 2023


        While podcasting has had several 'song of the summer' moments since Serial's smash success in 2014, in recent years those mainstream attention-getting moments are dominated by one polarizing figure.&nbsp;Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
      

The Song of the Summer, and the Joe Rogan Problem


        Here's what you need to know for today in the business of podcasting:&nbsp;“True potential” in Sirius XM podcast biz&nbsp;by Brad HillWhy concerns of influencer marketing oversaturation are overblown by Kristina MonllosWhen Podcast Apps Miss The Mark by Steve GoldsteinHow soft is the ad market, really? By Ryan Barwick…as for the rest of the news: Eric Nuzum reflects on what makes a good podcast host, Sean Howard explains yield optimization and what it means for podcasting in Flightpath,

The Download for August 8th, 2023


        Here's what you need to know in the business of podcasting for August 7th. Why some publishers are reducing their podcast slate to try to grow their audio businessesMagnite And FreeWheel Link Up In The Name Of InteroperabilityAcast to focus on automation to ‘create value’ for advertisersTop 3 podcasts in U.S. remain the same over two yearsThe Media Rating Council is angling for better clarity in an era of compounding complexityAnd for the rest of the news… Digiday’s new Media Briefing p

The Download for August 7th, 2023

This week's stories: Audio Ads Outperform Video for Attention and Brand Recall, Dentsu Study Finds. The ad slowdown (or lack thereof) gives the industry reason to hopethe kids podcast listener reportQuick Hits: Introducing The Download by Bryan BarlettaThe Download is now a daily podcast, covering news important to the business of podcasting Monday through Thursday, with the usual weekly recap continuing on Fridays. NAVA posts info for SAG-AFTRA strike.The National Association of Voice Actors ha

Audio Ads Outperform Video for Attention & 2 Other Stories


        Here's what you need to know for Thursday, August 3rd.Inside Audio Marketing - Katz: Target Consumers With Messages That Relate To Where They Listen To Radio.RainNews - Quantifying brand marketing uncertainties and risks, Veritonic says audio is paramountSpotify - WPP &amp; Spotify Announce First-of-its-Kind Global PartnershipMediaPost - TV 'Ad Intolerant' Viewers Still In The Minority, Study Finds
      

The Download for 08-03-23


        Here's what you need to know for Wednesday, August 2nd. Podcast Company Realm Acquires Kid-Focused Pinna as Industry Consolidates by Ashley CarmanSiriusXM is betting big on its next-gen app by Amrita KhalidGood Karma Brands to run operations, sales for ESPN Radio by Andrew BucholtAs strikes halt Hollywood projects, the TV ad industry is on the line by Kelsey SuttonFuture of TV Briefing: How top streamers’ ad prices have trended in this year’s upfront negotiations by Tim Peterson
      

The Download for August 2nd, 2023

The Download for 08-02-23


        Bryan announces the newest evolution of The Download: a daily newsletter covering the essential news for the business of podcasting.Credits:Written by Bryan BarlettaEdited by Tom WebsterAudio edited by Gavin GaddisAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
      