Sounds Profitable

Bryan Barletta

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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion...

Pro Athletes Score With Podcasting, BBC UK Backs Off Ads, & More

Here's what you need to know for today in the business of podcasting: video podcasting on Spotify, brands go Switzerland, and big moves in sports podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Mar 31, • 5:36

The New User Experience, Tracking 🍏 Plays, & More

Here's what you need to know for this week in the business of podcasting: the Business of Video Podcasting LA Summit, a new user experience for audio and video, and gaming looks at podcasts.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Mar 28, • 9:25

Marketing 🎮 w/ Podcasts, Spotify Expands Partner Program, & More

Here's what you need to know for this week in the business of podcasting: YouTube updates view counts, Spotify's Partner Program expands its reach, and why Gen Z is moving away from TV.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Mar 27, • 4:16

Podcasting's Growth in Japan, Acast Grows in AU, & More

Here's what you need to know for this week in the business of podcasting: a new podcasting report from Japan, Acast invests in Australia, and RSS is updating its distribution.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Mar 26, • 2:50

India Invests in Influencers, 4th Signal Awards Open, & More

Here's what you need to know for this week in the business of podcasting: India is investing in influencers, open ad auctions bleed money, and the 4th annual Signal awards are open.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Mar 25, • 3:25

What Counts as an Apple ▶️, Gen Z Video Podcast Survey, & More

Here's what you need to know for this week in the business of podcasting: how audio and video data gets combined, gen Z and video podcasts, and YouTube's new ad test.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Mar 24, • 6:42

The Saab 900 & Podcasting, Podcasting Super Spenders, & More

Here's what you need to know for this week in the business of podcasting: how podcasting can stay special, getting the full picture with podcast data, and how super fans spend.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Mar 21, • 9:41

Wondery Report 🔎 Podcast Fandom, Creators Supporting Smaller Comrades, & More

Here's what you need to know for today in the business of podcasting: ten years of Amplifi, the growth of podcast fandom, and creators lift all ships.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Mar 20, • 4:17

Gen Z Streams Together, YT Upgrades Android 📺 Podcasts, & More

Here's what you need to know for today in the business of podcasting: the debate around ads on streaming, YouTube ads a Podcast tab, and the house of insights.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Mar 19, • 3:44

A Real Saab Story About Podcasting

As podcasting veers towards becoming a subgenre of video rather than a thriving audio industry, Tom Webster looks back at an example of what happens when you strip everything unique off a beloved icon..Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.

Mar 19, • 9:25

ABC Invests in True Crime, Integrated AI Podcast Segments, & More

Here's what you need to know for today in the business of podcasting: ad forecast revisions, no escape from AI, and behind the YouTube curtain.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Mar 18, • 4:12

Super Spenders in Audio, Podcasters vs. Influencers, & More

Here's what you need to know for today in the business of podcasting: super fans are super spenders, podcasters vs influencers, and YouTube shorts grow further.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Mar 17, • 4:40

Brand Fans Promote Podcasting, SXSW 2025 Recap, & More

Here's what you need to know for this week in the business of podcasting: how brand fans listen, making podcasts stickier, and the creator economy at SXSW.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Mar 14, • 9:39

Podcasting 3.0

The industry has come a long way, but the podcast consumption experience hasn’t and is starting to show why we need a more ‘one button experience’ if we want to grow the audience pool.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.

Mar 13, • 13:17

Podcasting's ➡️ Problem, Bundling Subscriptions, & More

Here's what you need to know for today in the business of podcasting: commercial audio reaches critical mass, the power of branded podcasts, and ad supported streaming.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Mar 13, • 5:23

Video Influencer Upfronts, Spotify Producing Audiobooks, & More

Here's what you need to know for today in the business of podcasting: the left's rise in political podcasting, audiobook publishing from Spotify, and YouTube usage drops.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Mar 12, • 4:47

Content Creators x SXSW, Complications of True Crime, & More

Here's what you need to know for today in the business of podcasting: the creator economy at SXSW, Crime Junkie's controversy, and audio layoffs.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Mar 11, • 6:01

Free SXSW Podcasting Panel 🔊, Wondery's FAST Podcast Moves, & More

Here's what you need to know for this week in the business of podcasting: free session audio from SXSW, podcast ads are safe from tariffs, and where the left and right are going in podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Mar 10, • 5:21

🔎 Podcasting @ SXSW, Efficient Smaller Podcasts, & More

Here's what you need to know for this week in the business of podcasting: podcasting takes Texas, diving into the News podcast listener, and what to do with your audience data.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Mar 7, • 9:06

Podcasting @ SXSW, How to Use Surveys, & More

Here's what you need to know for today in the business of podcasting: podcasting takes Texas, diving into the News podcast listener, and what to do with your audience data.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Mar 6, • 6:19

Are Podcasters Influencers? AdOps Takes Center Stage, & More

Here's what you need to know for today in the business of podcasting: grading Spotify's pivot to video, highlighting AdOps in a new podcast, and building from the influencer playbook.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Mar 5, • 4:34

The Three Most Important Statistics about News Podcast Listeners

Tom Webster highlights actionable takeaways from Sounds Profitable’s latest research.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.

Mar 5, • 6:47

Small Podcasts Drive Traffic, News Audiences ❤️ Video, & More

Here's what you need to know for today in the business of podcasting: Joe Rogan's decline, inside news podcast listeners, and new developments in immersive audio.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Mar 4, • 5:07

Advertisers 🧱 The Oscars, Podcasting OK in UK, & More

Here's what you need to know for today in the business of podcasting: a MIDAS report, cost-cutting in podcasting, and advertisers block the Oscars.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Mar 3, • 7:09

🔎 News Podcast Listeners, Looking @ On Air Fest 2025, & More

Here's what you need to know for this week in the business of podcasting: a look at the News podcast listener, reviewing On Air Fest 2025, and solving subscriber churn. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 28, • 10:57

Australian Audio Performance, Updating YouTube's Midrolls, & More

Here's what you need to know for today in the business of podcasting: Aussie audio roundup, YouTube tweaks midroll, and indie agencies bet on tech.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 27, • 4:26

Looking @ News Podcast Audiences, Combating Podcast Churn, & More

Here's what you need to know for today in the business of podcasting: solving subscriber churn, ad click efficiency, and industry opportunities.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 26, • 5:24

Recapping On Air Fest 2025

Gavin Gaddis recaps their On Air Fest experience and reflects on the importance of carrying the flame for podcasting. Written and narrated by Gavin GaddisAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.

Feb 26, • 9:32

Performance ⚖️ Brand, Securing Authentic Celeb Partnerships, & More

Here's what you need to know for today in the business of podcasting: the new Shorts ecosystem, the rise of alt measurement, and the evolution of brand partnerships.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 25, • 3:42

Podcast-Friendly YouTube Premium, Podcasts on BBC.com, & More

Here's what you need to know for today in the business of podcasting: YouTube's new tier, brand safety relevance, and big moves from the BBC.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 24, • 4:48

Potential Podcast Paywalls, Reading UK Ranker, & More

Here's what you need to know for this week in the business of podcasting: examining podcasting by zip codes, branded podcast performance and measuring that performance, and on Wondery and SirirusXM opting out of rankers.Sign up for the webinar here.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 21, • 6:22

📌 Podcast Popularity, Prepping for Video, & More

Here's what you need to know for today in the business of podcasting: podcasts not prepping for video, what you listen to, and new Edison research.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 20, • 4:44

Brands Bolstered by Podcasts, TV ♻️ Podcasting, & More

Here's what you need to know for today in the business of podcasting: behind the branded podcast, opting out of podcast rankers, and podcast syndication.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 19, • 4:58

Spotify’s Report Card, Slow 💰 Builds Podcasting, & More

Here's what you need to know for today in the business of podcasting: Spotify struggles with ads but might be winning with video, and the new slow creator fund.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 18, • 5:35

Podcasting @ SXSW, YouTube on 📺, & More

Here's what you need to know from this week in the business of podcasting: On Air Fest is coming next week, SXSW is on the horizon with the biggest podcasting footprint yet, another earnings call roundup, and YouTube just hit the milestone of TV watch-hours beating out both Desktop and Mobile. To that note: are you attending SXSW? We’ve created an incredibly short form so we can know who’s coming along. We’d love to see you there.Catch all the articles mentioned on Sounds Profitable.

Feb 14, • 9:02

Interviewing On Air Fest, 📺 Beats 📱 on YouTube, & More

Here's what you need to know for today in the business of podcasting: Bryan Barletta interviewed the minds behind On Air Fest, Acast reports its first profitable year, YouTube viewing on TV passed mobile and desktop, Mediavision finds podcasting is growing healthily in Sweden, and a look at ad buyers maturing how they use podcast advertising in multi-channel campaigns. Find links to every article mentioned here on Sounds Profitable.

Feb 12, • 5:39

Australia ❤️ Audio, Netflix Eyes Podcasting, & More

Here's what you need to know for today in the business of podcasting: audio's growth in Australia, how to measure video's growth, and why campaigns should go omnichannel.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 11, • 5:20

Fragmented Video Podcasting, Wow in the World + Wondery 360, & More

Here's what you need to know for today in the business of podcasting: what the push to video is missing, Fox gets into true crime, and new moves from Wondery.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 10, • 3:35

Podcast Investment Reach, Super Bowl $avings, & More

Here's what you need to know for this week in the business of podcasting: cost-effective advertising, why your business needs DEI, and learning lessons from the golden arches.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 7, • 9:57

Affordable Podcast Ads vs. The Big Game, Determined DEI, & More

Here's what you need to know for this week in the business of podcasting: Spotify struggles to win with video, why brands are going regional for the big game, and how DEI makes a better business.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 6, • 4:42

Podcasting for Canadian 🍔, the NMPA Spotify Crackdown, & More

Here's what you need to know for this week in the business of podcasting: Spotify's earnings call, takedowns on the platform, and the future of signal noise.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 5, • 4:06

Regarding Reach, and the Business-Minded Audience

In a two-part one-part article, Tom breaks down the business podcast consumer and looks atpodcasting’s cost-effective reach.The Business Podcast Consumer StudyWritten and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.

Feb 5, • 8:30

YouTubers Becoming Podcasters, Australian Podcasting's 2024 Performance, & More

Here's what you need to know for this week in the business of podcasting: Youtubers reinventing with podcasts, Triton Digital's 2024 Australia report, and the market's race for flexibility.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 4, • 4:01

Podcasting's Share of ⏰, Podcast Listening @ Work, & More

Here's what you need to know for this week in the business of podcasting: podcasting in Türkiye, can podcasts be found without TikTok, and ad spend on the rise.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Feb 3, • 5:01

Podcasting's Share of ⏰, Podcast Listening @ Work, & More

Here's what you need to know for this week in the business of podcasting: listening grows, targeting the niche, and how Americans are using phones at work.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 31, • 8:57

Google's Open Source Adtech, Black U.S. Podcast Listenership, & More

Here's what you need to know for today in the business of podcasting: Google goes open source, why podcasting is set to grow, and power in the niche.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 30, • 4:20

And Now, Your Moment of (Audio) Zen

Is audio consumption on the decline? Certainly not for podcasts.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.

Jan 29, • 11:47

Podcasters 🔜 White House Press, How Commuters Listen, & More

Here's what you need to know for today in the business of podcasting: podcasters could join the White House press, how podcasting drives commutes, and why audio podcasts reign supreme.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 29, • 4:54

Consuming Podcasts @ Work, Cooper Goes YouTube Exclusive, & More

Here's what you need to know for today in the business of podcasting: Alex Cooper moves to YouTube, brand safety shakeups, and what Americans use their phones at work for.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 28, • 5:39

Podcasts Powering Growth, Selling Old Shows with 🤖

Here's what you need to know for today in the business of podcasting: how podcasts won the election, Sundance's place in the market, and innovations in audio investment.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 27, • 4:40

What Business Listeners Want, 📝 On the Podcast Election, & More

Here's what you need to know for this week in the business of podcasting: tracking the podcast election, business podcast buyers, and meeting buyers where they are.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 24, • 7:25

Audio =/= Video Podcasting, Podcast Listening Approaching Pre-Pandemic, & More

Here's what you need to know for today in the business of podcasting: video doesn't equal audio, buyers are listeners too, and pre-pandemic listening patterns.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 23, • 2:50

Reflecting on the Podcast Election, Netflix's Ad Growth, & More

Here's what you need to know for today in the business of podcasting: the election podcast circuit, Netflix raises prices, and why diverse audiences are a gold mine for podcasts.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 22, • 3:12

Buyers Are Listeners, Too

If you bring buyers into your medium’s audience and tell them how good your medium is, they’ll buy it.Video link.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.

Jan 22, • 6:51

Podcast Leads Digital Audio, Podcast Hall of Fame Inductees, & More

Here's what you need to know for today in the business of podcasting: ad spend snapshots, on demand audio on the rise, and more podcast elections.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 21, • 4:15

Listening to Podcast Listeners, Shortform Video’s Future, & More

Here's what you need to know for this week in the business of podcasting: cracking the case of true crime listeners, the business podcast consumer, and what's new for On Air Fest.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 17, • 7:52

Who Listens to Business Podcasts, the Hunt For Connection, & More

Here's what you need to know for today in the business of podcasting: another edition of Oops, All Quick Hits.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 16, • 2:05

Industry Research, News, and the Business of Podcasting

Welcome to the Sounds Profitable podcast, where you'll find audio versions of our weekly thought leadership articles, daily summaries of vitla news for those in the business of podcasting, and a Friday roundup of important stories you might have missed (along with why they matter to podcasting).

Jan 16, • 1:10

Audioboom's 2024 Earnings, Taking Podcast Ads to 🎮, & More

Here's what you need to know for today in the business of podcasting: On Air Fest aims high, Audioboom's 2024 trading update, and YouTube's new Shorts.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 15, • 4:16

Podcast Ad Ads @ LAX, 2025 for Influencers, & More

Here's what you need to know for today in the business of podcasting: the myth of ad-free podcasting, a new campaign at LAX, and predictions for 2025 influencer marketing.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 14, • 3:58

Why Razorfish ❤️ Podcast Ads, Affiliate 🍪 Allegedy Overwritten, & More

Here's what you need to know for today in the business of podcasting: prioritizing podcast ads, a Capital one lawsuit, and 2025 goals for podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 13, • 4:47

Examining Business Podcast Audiences, Potential Impact of 🍯, & More

Here's what you need to know for this week in the business of podcasting: an affiliate code scandal rocks creators, the rise of the small influencer, and the business of business podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 10, • 9:54

Renewing Big Podcast Deals, Meta's Changing Ad Ecosystem, & More

Here's what you need to know for this week in the business of podcasting: the business of business podcasting, new show renewals, and meta ad changes.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 9, • 3:21

Audio Lessons from 2024, The Podcast Promotion Landscape, & More

Here's what you need to know for this week in the business of podcasting: the Podcast Promotion Landscape, podcasts take over TV, and an M&A surge set for 2025.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 8, • 5:24

How 🍯 Might Impact Podcasting, Audio Fuels Branded Search, & More

Here's what you need to know for this week in the business of podcasting: an influencer marketing scandal, how audio fuels research, and the pivot to video continues.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 7, • 6:28

Podcasters Prepare For a TikTok Ban, 2025 Trends, & More

Here's what you need to know for this week in the business of podcasting: predictions for 2025, elections results could shape brand activism, and the future of TikTok.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jan 6, • 5:17

The $1,000 Podcast Listing, Podcasting's 2025 Predictions, & More

Here's what you need to know for this week in the business of podcasting:  The Case for Making a Case for Spoken Word in 2025, Italian Podcast Licensing Invoices, and Industry Experts Predict Podcasting in The New Year. Find links to every article mentioned at Sounds Profitable.

Dec 20, 2024 • 7:39

Preserving Spoken Word, Canadian Podcasting Charts, & More

For the final Download daily upload of 2024, here's what you need to know: Tom Webster talks the most important thing podcasting should talk about next year, more brands are using influencer creative in programmatic ads, Right Side Up has predictions for next year, a look back at this year's big ticket podcast deals, and Triton Digital's Canadian podcast ranker. Find links to every article mentioned today at Sounds Profitable.

Dec 19, 2024 • 5:09

IAB Solicits Podcast Best Practices, On Air Fest 2025 Grows, & More

Here's what you need to know for today in the business of podcasting: On Air Fest grows ever-larger for 2025, James Cridland examines TuneIn's layoffs and cost-cutting, the IAB collects examples of best practices in podcasting, AdExchanger talks tired trends of 2024 advertising, and principal-based media buying is growing more popular. Here's something different: a podcast *campaign* to keep people home for the holidays! So many people are one crisis away from becoming unhoused, like Keoni Washi

Dec 18, 2024 • 5:53

Influencer Agencies Managing Talent, Podcast Listing Invoices, & More

Here's what you need to know for today in the business of podcasting: YouTube's opt-in AI training feature, Italian company sends spurious invoices for podcast listings, and influencer agencies are dipping their toes into talent management. Here's something different: a podcast *campaign* to keep people home for the holidays! So many people are one crisis away from becoming unhoused, like Keoni Washington, a young boxer who lost his mom to COVID and had to provide for his brothers. The podcast S

Dec 17, 2024 • 4:43

Podcast Expert 2025 Predictions, ANA 🔎 Programmatic Transparency, & More

Here's what you need to know for today in the business of podcasting: CoHost has 28 podcasting experts' thoughts on 2025, Buzzfeed has sold First We Feast and what that means for M&A, IAB Tech Lab rebrands Seller Defined Audiences, the ANA finds programmatic sinks are slowly being fixed, and EV TV spend is down and it's because of Gen Z preferring digital. Find links to every article mentioned and full coverage here on Sounds Profitable.

Dec 16, 2024 • 5:00

Amazon Auto’s Potential, True Crime Podcast Audiences, & More

Here's what you need to know for this week in the business of podcasting: true crime listeners, online car shopping's podcast potential, and a history of Kiwi podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Dec 13, 2024 • 8:19

True Crime Listener Research, YouTube's Video Podcast Milestone, & More

Here's what you need to know for today in the business of podcasting: true crime listeners, new features in iOS 18, and streaming plans for 2025.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Dec 12, 2024 • 4:13

Meme Marketing Perils, New Zealand's Podcasting Pedigree, & More

Here's what you need to know for today in the business of podcasting: an online car dealership from Amazon, the history of podcasting in New Zealand, and the shrinking podcast middle class.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Dec 11, 2024 • 5:41

Reflections on a Podcasting Career

Tom Webster shares some pearls of wisdom from twenty years in the oyster of podcasting. Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Dec 11, 2024 • 5:59

Podcaster Launches Beverage, BetterHelp Top AU Podcast Advertiser, & More

Here's what you need to know for today in the business of podcasting: 2025 podcasting predictions from Joni Deutsch, Alex Cooper's getting into hydration, and BetterHelp holds their spot as top podcast advertiser in Australia.Register now for The 2024 True Crime Podcast Listener Landscape Report from Libsyn and Sounds Profitable!Find links to every article mentioned and the full write-up here on Sounds Profitable.

Dec 10, 2024 • 3:15

Ad-Friendly True Crime, A Trillion Dollar Year, & More

Here's what you need to know for today in the business of podcasting: true crime can win advertisers, the trillion dollar year, and health and wellness ad restrictions.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Dec 9, 2024 • 5:15

Paywalling Podcast Journalism, Growing Audio Globally, & More

Here's what you need to know for this week in the business of podcasting: podcasting on rented airwaves, walled gardens going up, and fostering podcast growth.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Dec 6, 2024 • 12:19

Magellan AI x Public Media, Focusing Subcultures over Demographics, & More

Here's what you need to know for today in the business of podcasting: some more super quick hits plus a special offer.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Dec 5, 2024 • 2:26

Podcast Reporting 🔜 Paywalls, WARC on Increasing Audio Spend, & More

Here's what you need to know for today in the business of podcasting: paywalling podcast journalism, breaking down audio barriers, and Spotify wrapped.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Dec 4, 2024 • 4:50

Programmatic's 2024 Performance, YouTube's Podcasting Lead Continues, & More

Here's what you need to know for today in the business of podcasting: YouTube leads in podcast discovery, global ad spend tops 1 trillion, and the DOJ takes on tech again.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Dec 3, 2024 • 6:22

Podcast Show London Tickets Live, Mobile Shopping on 🦃 Day & More

Here's what you need to know for today in the business of podcasting: Spotify's video policy, mobile shopping trends, and podcasting's global promise.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Dec 2, 2024 • 4:43

New Shows Grow in Triton Ranker, More Podcasting M&A, & More

Here's what you need to know for today in the business of podcasting: some Thanksgiving-friendly quick hits from podcast news.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Nov 26, 2024 • 1:51

Australian Podcast Ads Grow, 2025 Focus on SEO Spend, & More

Here's what you need to know for this week in the business of podcasting: podcasting growth in Australia, new M&R, and more SEO spend to come in 2025.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Nov 25, 2024 • 2:47

Audible on Amazon Music, Audio "vs" Video Podcasting, & More

Here's what you need to know for this week in the business of podcasting: implications of Spotify for Creators, a report on video's rise in podcasting, and how brands are getting creative with podcast ads.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Nov 22, 2024 • 9:03

Looking @ Spotify's Video Pivot, Uptick in Gen-AI Sites, & More

Here's what you need to know for today in the business of podcasting: Spotify for creators, AI sludge, and the rise of video podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Nov 21, 2024 • 5:03

Taking Podcast Research Global, Apple's Top Podcasts of 2024, & More

Here's what you need to know for this week in the business of podcasting: layoffs in sports podcasting, redefining creativity in podcast ads, and Apple's top podcasts in 2024.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Nov 20, 2024 • 4:30

Audiobooks on Amazon Music, News Influencers Are Growing, & More

Here's what you need to know for this week in the business of podcasting: Amazon music has added Audible, a YouTube liaison opens up about the algorithm, and top podcast advertisers.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Nov 19, 2024 • 4:49

Paying Video Podcasts w/ Watchtime, Facebook 🔜 Views

Here's what you need to know for this week in the business of podcasting: Spotify pushes for more video, Facebook switches to views, and new FDA advertising standards.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Nov 18, 2024 • 4:31

Podcasting 🤝 OOH, Spotify Launches Partnership, & More

Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, getting outside for podcasting, and an increase in mergers and acquisitions in Q3.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Nov 15, 2024 • 7:13

New Spotify Partnership Program, KANTAR Looks @ Podcast Ads, & More

Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, the effectiveness of podcast advertising, and Amazon slashes its U.S. spending.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Nov 14, 2024 • 4:49

The Offline World

This week, Tom offers a section of his new book, The Audience Is Listening, on marketing in the “real world”Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Nov 14, 2024 • 6:00

Spotify 📈 Q3, Influencer Blackouts are Over, & More

Here's what you need to know for today in the business of podcasting: Spotify's Q3 earnings report, infleuncer spending blocks from the election are over, M&A is up, and subscriptions are looking to be an area of focus for publishers in 2025. Register now for the live webinar on Wednesday, November 20th, at 2:00 p.m. EST.Catch the full write-up of today's episode on Sounds Profitable.

Nov 13, 2024 • 4:45

New Media Growth During Election, Podpage Debuts Survey Tool, & More

Here's what you need to know for this week in the business of podcasting: iHeart's third quarter, new media moves on, and Podpage's new listener survey.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Nov 12, 2024 • 4:49

Audience Data on Podcast Discovery, Industry Tracking Changes, & More

Here's what you need to know for this week in the business of podcasting: tracking podcast tracking, audio and video prime, and The Podscape is back.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Nov 8, 2024 • 8:32

Asking Tough Brand Safety Qs, Defining Creator vs. Influencer, & More

Here's what you need to know for today in the business of podcasting: the ad industry redefines influencing, big questions in brand safety, and The Podscape opens submissions.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Nov 7, 2024 • 3:03

Tracking Podcast Tracking, Super Bowl is Sold Out, & More

Here's what you need to know for today in the business of podcasting: the Super Bowl sells out, tracking podcast tracking, and lessons from advertising week.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Nov 5, 2024 • 4:38

Issues with Third-Party Pod Tracking, SXM's Podcasting Q3, & More

Here's what you need to know for today in the business of podcasting: a new UK podcast ranker, Q3 earnings from SXM, and how marketing executives are prepping influencers for the election.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Nov 4, 2024 • 3:30

Selling Podcasts with Curiosity, FTC Influencer Ad Crackdown, & More

Here's what you need to know for this week in the business of podcasting: new FTC crackdowns on false advertising, better podcast marketing, and shoppers are starting holiday prep earlier.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Nov 1, 2024 • 7:52

New IAB Guide to Selling Podcasting, Inspiring Curiosity in Podcasts, & More

Here's what you need to know for today in the business of podcasting: the curiosity gap and now to cross it, getting audio and podcasting on your brand's media plan, and what emotion AI can do for advertising as we know it.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 31, 2024 • 4:34

Better Podcast Marketing and The Curiosity Gap

It’s one thing to use generic descriptions to explain a song or podcast, but there’s power in creating curiosity with a recommendation.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Oct 31, 2024 • 9:25

Acast on the Podcast Pulse, False Endorsement Law Arrives, & More

Here's what you need to know for today in the business of podcasting: a new FTC law cracks down, podcasting advertising transcends audio, and why Prime Day could be different this year.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 30, 2024 • 4:54

New Sonic Branding Report, Influencer Marketing's Political 🧳, & More

Here's what you need to know for today in the business of podcasting: a report card on beauty brands, why influencer marketing has gotten risky, and new partnerships.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 29, 2024 • 2:34

Podcast Socials Drive Watch Time, Consumer Election Anticipation, & More

Here's what you need to know for today in the business of podcasting: a report on podcast watch time, how to get your podcast on platform lists, and election anxieties drive consumer purchasing.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 28, 2024 • 4:18

[Feed Drop] From Competitors to Partners: The Story Behind the Industry's Biggest Union

This week Bryan Barletta guested on the Media Roundtable podcast, here's the episode! Original description for the episode is as follows: The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry.If you haven’t heard, Oxford Road and Veritone One, under Insignia Capital Group, plan to join forces to form the world's largest podcast and creator-based video agency. Starting immediately, Oxford Road’s CE

Oct 25, 2024 • 33:45

Spotify's Ad Exchange, Insignia Buys Veritone One + Oxford Road, & More

Here's what you need to know for this week in the business of podcasting: video's role in podcast discovery, new acquisitions in podcast tech, and spotify's new SAX.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 25, 2024 • 8:34

UK Digital Listening Up, Spotify Launches Podcast Auto-Mod, & More

Here's what you need to know for this week in the business of podcasting: does video drive discovery, digital listening continues to grow, and the MMM debate.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 24, 2024 • 5:42

Spotify Launches 🎷, Podcast Live Show Promotes Literacy, & More

Here's what you need to know for this week in the business of podcasting: Spotify Ad Exchange, how agencies are using GenAi, and why streaming services are being bundled with your groceries.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 23, 2024 • 3:54

Does Video Drive Discovery? Audio and Video Podcast Consumers in 2024, Part Two

Even when looking at audiences who are ride-or-die for audio podcasts, video plays a key role in the modern podcast discovery process.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Oct 23, 2024 • 8:03

Insignia Buys Veritone One/Oxford Road, Top Sept. Podcast Spenders, & More

Here's what you need to know for this week in the business of podcasting: new acquisitions, Americans warm up to advertising, and the top spenders in podcast advertising.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 22, 2024 • 4:53

Amazon's Audio Generator, DoubleVerify ✔️ Spotify Video Ads, & More

Here's what you need to know for this week in the business of podcasting: audio is popular in Germany, Spotify video ads get verified, and Amazon launches generated ads.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 21, 2024 • 4:10

Kids & Family Ad Opportunity, Music Debuted on Podcast, & More

Here's what you need to know for this week in the business of podcasting: a look at video and audio-focused podcast audiences, opportunities in Kids and Family, and podcasting grows up.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 18, 2024 • 8:32

Spotify 💸 Audiobook Publishers, Podcast Protests Airline, & More

Here's what you need to know for this week in the business of podcasting: audiobook growth, This American Life gets premium, and Southwest under pressure.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 17, 2024 • 5:31

Podcast Debuts 🎵 Single, YouTube on RSS, & More

Here's what you need to know for this week in the business of podcasting: the first single debuted on a podcast, more "Questions To...", and breaking into the Gen Z sphere.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 16, 2024 • 4:25

Audio and Video Podcast Consumers in 2024, Part One

The first of a two-part exploration of how audio-first and video-first podcast audiences consume their favorite content.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Oct 16, 2024 • 8:55

Kids & Family Ad Opportunity, Podcasting's a Maturing Industry, & More

Here's what you need to know for this week in the business of podcasting: podcasting grows up, kids and family opportunities for advertisers, and Spotify expands its audiobook reach.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 15, 2024 • 4:12

Podcast Audience Interia, A Podcasting Election, & More

Here's what you need to know for this week in the business of podcasting: Wondery moves to merch, candidates go on a podcast tour, and why we need to promote podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 11, 2024 • 7:36

Podcasting's Inertia Problem, Wondery x Spencers, & More

Here's what you need to know for this week in the business of podcasting: a call to promote podcasting, presidential candidates take on podcasts, and a new Wondery collab.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 10, 2024 • 3:23

Influencers Focus Live Events, Podcast Ad Size Matters, & More

Here's what you need to know for this week in the business of podcasting: influencer relationships in athletes, more dispatches from Advertising Week, and podcasters on tour.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 9, 2024 • 3:49

Inertia Is The Enemy of Podcasting

A significant amount of people simply stop listening to podcasts once they finish the show they’re listening to. Tom Webster talks about what can be done to rectify this.Written by Tom WebsterNarrated by Gavin GaddisAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Oct 9, 2024 • 8:23

Walmart's Podcasting Insights, Audible en España, & More

Here's what you need to know for this week in the business of podcasting: more coverage of the presidential podcast tour, Audible's Spanish anniversary, and how Walmart is utilizing podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 8, 2024 • 4:27

Presidential Podcasting Tour, Wondery Launching Toy Line, & More

Here's what you need to know for this week in the business of podcasting: presidential candidates take the mic, the story of SmartLess, and news from Advertising Week NYC.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 7, 2024 • 4:43

Chartable Replacements, Podcasting @ Advertising Week, & More

Here's what you need to know for this week in the business of podcasting: what Liquid Death can teach podcasting, podcasting’s coming to Advertising Week, and updates to Apple Podcasts.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 4, 2024 • 8:52

Podcasting Like Liquid Death, Transcript Upgrade @ Apple, & More

Here's what you need to know for this week in the business of podcasting: why audio-only should stay special, can't-miss panels at ad week, an update to Apple transcripts.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 3, 2024 • 3:52

Podcasting 🔜 Advertising Week NYC, Ad Tolerance Rising, & More

Here's what you need to know for this week in the business of podcasting: podcasting gears up for advertising week, why election season shouldn't put off brands, and how brands are using podcasts to network.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 2, 2024 • 6:25

19.2 Ounces of Podcasting Wisdom

What Liquid Death capitulating to produce a 12oz version after building their brand on 19.2oz can teach podcasting.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Oct 2, 2024 • 7:36

Can't Skip YouTube, Spotify Pod Fan Study, & More

Here's what you need to know for this week in the business of podcasting: Apple Podcasts' new "Series" feature, why YouTube ads are getting unskippable, and new requirements from Nielsen.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 1, 2024 • 4:29

Chartable to Close, NYT Teases VP Podcast Appearance, & More

Here's what you need to know for this week in the business of podcasting: Chartable to sunset, how the news business can stay sustainable, and what demographic brands are missing.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 30, 2024 • 4:31

FTC Data Privacy Concerns, Podcasting’s Next 20m Listeners, & More

Here's what you need to know for this week in the business of podcasting: connecting with potential listeners, video podcasting goes talk show, and Meta AI spells trouble for advertisers.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 27, 2024 • 10:10

Podcasting's Next 20m Listeners, Spotify Syncs Feeds, & More

Here's what you need to know for this week in the business of podcasting: the potential of the Persuadables, Spotify's new synced feeds feature, and fintech taps influencers and more for ad campaigns. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 26, 2024 • 4:00

Meta Ad Bugs, Paramount Announces Layoffs, & More

Here's what you need to know for this week in the business of podcasting: layoffs at Paramount audio, new features on YouTube, and optimizing the news with AdExchanger. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 25, 2024 • 4:51

Australia's 2m Daily Listeners, NYT Launches Podcast Tier, & More

Here's what you need to know for this week in the business of podcasting: the top movers and shakers in podcast advertising, paywalled back catalogues at NYT podcasts, and more outlets shift their strategies.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 24, 2024 • 3:38

FTC on Privacy, Spotify Reaffirms Extremist Content Policy, & More

Here's what you need to know for this week in the business of podcasting: FTC takes on privacy practices, working to stop violent content online, and the second wave of podcasting's deals.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 23, 2024 • 5:30

Women’s Sports 🔊 Revolution, Voters Trust Podcasts, & More

Here's what you need to know for this week in the business of podcasting: amplifying women in podcasting, what registered voters are listening to, and how the olympics shook out for broadcasters.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 20, 2024 • 8:13

Refocusing Podcasting for Women, YouTube's Launching Hype, & More

Here's what you need to know for this week in the business of podcasting: women in podcasting, the sports revolution coming to audio, and YouTube's new Hype feature.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 19, 2024 • 4:59

FAST Fill Rates, Podcast Habits of Registered Voters & More

Here's what you need to know for this week in the business of podcasting: the listening habits of registered voters, an ad-tech antitrust lawsuit may hurt YouTube, and the future of TV briefing.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 18, 2024 • 4:24

Reversing the Algorithm for Women in Podcasting

Most top podcast charts skew heavily male, and the average podcast audience is backsliding in comparison to the population. How do we fix this?Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Sep 18, 2024 • 10:19

Coca-Cola on Open Web, International Brands on Podcasts, & More

Here's what you need to know for this week in the business of podcasting: Coca-Cola takes a stance on the open web, international advertising in Australia, and CEOs' favorite podcasts.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 17, 2024 • 3:21

BBC Renews Podcast Strategy, Spotify Focusing Video, & More

Here's what you need to know for this week in the business of podcasting: ad load during elections, BBC Sounds serves up the best, and Spotify continues to move to video.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 16, 2024 • 3:38

Elections Influencing Influencers, Women's Sports a Slam Dunk, & More

Here's what you need to know for this week in the business of podcasting: how elections are doing the influencing, an IP switch, and why women's sports is continuing to rise.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 13, 2024 • 6:32

Setting Midrolls Straight, Podcast Execs Eye Influencer Budgets, & More

Here's what you need to know for today in the business of podcasting: Sounds Profitable at four, podcasting goes for influencer deals, and the case for quality over quantity.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 12, 2024 • 5:06

IPv6 vs. IPv4, 📉 Streaming Ad Prices, & More

Here's what you need to know for today in the business of podcasting: Podscribe's new tracking solution, Amazon drives streaming prices down, and how creators are influencing the election.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 11, 2024 • 3:10

Four Years Strong

Bryan Barletta looks back on four years of Sounds Profitable, and where we can go next. Written and narrated by Bryan BarlettaAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Sep 11, 2024 • 8:05

Women's Sports Excel @ Upfront, Issues w. Bulk Data, & More

Here's what you need to know for today in the business of podcasting: the state of audio advertising, big data's checkup, and demand for womens sports continues to grow.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 10, 2024 • 3:55

Influencing During Elections, AI 🔎 for AI, & More

Here's what you need to know for today in the business of podcasting: how the election is influencing influencers, YouTube's new AI tools, and tensions could rise in sports podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 9, 2024 • 4:32

Brand Perceptions of Podcasting, Australia's Audio Growth, & More

Here's what you need to know for today in the business of podcasting: a new study of how brands see podcasting, political spending spikes, and growth in Australian podcastingFind links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 6, 2024 • 7:08

Attention Attention, Limited Time 🍂 Branding, & More

Here's what you need to know for today in the business of podcasting: IAB and MRC collab, what to expect from fall marketing, and the French.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 5, 2024 • 4:15

Podcast Advertising's August, Industry Growth in Saudi Arabia, & More

Here's what you need to know for today in the business of podcasting: a podcast boom in the Middle East, Spreaker Create in Beta, and podcast advertising rates in August.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 4, 2024 • 3:51

New Branded Podcast Report, Australia's Audio 📈, & More

Here's what you need to know for today in the business of podcasting: a new study release from Cohost and Sounds Profitable, political ads about to boom, and Chartable is back upFind links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 3, 2024 • 4:15

A Look @ Podcasting's Landscape, Rising Ad Loads, & More

Here's what you need to know for this week in the business of podcasting: brand safety in the modern age, new data from Sounds Profitable, and celebrity podcasting deals.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 30, 2024 • 8:32

New Podcast Landscape Study, Why Big-Ticket Podcast Deals Happen, & More

Here's what you need to know for today in the business of podcasting: a new study from Sounds Profitable, Edison Podcast Metrics UK, and podcasting in the creator economy.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 29, 2024 • 5:18

New Audience Survey Tool, News Publishers on Brand Safety, & More

Here's what you need to know for today in the business of podcasting: how to conduct an audience survey, brands fear culture wars, and Netflix is still courting advertisers.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 28, 2024 • 4:04

Kelce Bros. Sign Amazon, SXM Finds Podcast Ad Halo Effect, & More

Here's what you need to know for today in the business of podcasting: Kelce deals, Magellan AI's top spenders, and the importance of host chemistry.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 27, 2024 • 4:15

The Case for Hard News Ads, Raising Standards for Podcasting, & More

Here's what you need to know for today in the business of podcasting: Tom Webster's keynote at Podcast Movement, the case for hard news, and the modern race for fact checking.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 26, 2024 • 5:05

Stories @ Podcast Movement DC, FTC Eyes Fake Followers, & More

Here's what you need to know for this week in the business of podcasting: a recap of Podcast Movement, new FTC rules for creators, and gross ad spend spikes.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 23, 2024 • 6:33

Onward and Upward- Sounds Profitable at Podcast Movement

It’s been a busy week for the Sounds Profitable crew at Podcast Movement 2024. Let’s go over some highlights from this week and what they mean in the big picture.Written and narrated by Gavin GaddisAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Aug 23, 2024 • 4:36

Podcasting @ Advertising Week, The Podcast Landscape in 2024, & More

Here's what you need to know for today in the business of podcasting: Tom Webster's keynote address, podcasting at advertising week, and TV viewing in an upswing.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 21, 2024 • 4:33

Thrumm Brings the 🎵, Auto Ads Up in AU, & More

Here's what you need to know for today in the business of podcasting: Thrumm launches at Podcast Movement, Kristin Myers joins Sounds Profitable, and Alex Cooper signs new deal with SXM.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 20, 2024 • 3:51

Premium Ad-Supported Podcasting, FTC Fights Fake Followers, & More

Here's what you need to know for today in the business of podcasting: new FTC regulations hit influencers, Apple podcasts launches on the web, and why Google ads are showing up on X.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 19, 2024 • 5:47

Apple's Distraction Control, GARM Disbands Over X, & More

Here's what you need to know for this week in the business of podcasting: the danger of rising podload, GARM's gone, and podcasting in the fourth estate.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 16, 2024 • 9:11

Precarious Podcast Ad Load, Audio Streamers📈 YoY, & More

Here's what you need to know for today in the business of podcasting: Chartable outages, the danger of rising podload, and the White House's first creator conference. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 15, 2024 • 4:36

SAG-AFTRA 🤖 Voice Deal, Spotify Changing in EU iOS, & More

Here's what you need to know for today in the business of podcasting: Spotify can display EU pricing, a new AI voice deal, and breaking down influencer marketing.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 14, 2024 • 4:16

Where Will We Get Our News?

A look at the precarious position of news publishers, and how podcasting can fit into propping up the Fourth Estate.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.You can register now for the live debut webinar, coming to a screen near you at 2:00 p.m. EST on Wednesday, August 28th.

Aug 14, 2024 • 7:13

Legislating Kidfluencers, Prepping for Ho-Ho-Holiday Shopping, & More

Here's what you need to know for today in the business of podcasting: getting ready for holiday shopping, a peek at the Podscribe performance benchmark for Q2, and youth labor laws.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 13, 2024 • 4:45

Podcasts Challenge 📺 Attention, GARM's Gone, & More

Here's what you need to know for today in the business of podcasting: a SLAPP lawsuit backfires, the Paralympics get special attention, and Apple's new web cleanup tool.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 12, 2024 • 5:13

Olympic Social Media Bumps, Evergreen Brand Focus, & More

Here's what you need to know for this week in the business of podcasting: true crime as an advertising opportunity, making industry info accessible, and storytelling for evergreen brands.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 9, 2024 • 6:55

Olympian Social Media 🥇, History Podcasting’s Long Tail, & More

Here's what you need to know for today in the business of podcasting: Olympic athletes are scoring on social media, Adalytics' report challenges verifiers, and the rise of history podcasts.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 8, 2024 • 3:46

Big Brands 🔜 Niche Audiences, U.S. Ad Spend Forecast 📈, & More

Here's what you need to know for today in the business of podcasting: securing niche audiences across the board, local ad spend on the rise, and Spotify outages.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 7, 2024 • 5:06

Strategizing Podcast Growth, Evergreen Brand Storytelling, & More

Here's what you need to know for today in the business of podcasting: where politics is putting its ad dollars, retailers struggle to identify site visitors, and how to grow your audience.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 6, 2024 • 3:57

Child Safety in Advertising, Patreon Podcasters Made $350m in '23, & More

Here's what you need to know for today in the business of podcasting: what new online privacy bills mean for advertisers, video podcasting gets the spotlight, and NYT Audio goes open.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 5, 2024 • 3:36

Ad-Skipping's Impact, Web Browser Regulation, & More

Here's what you need to know for this week in the business of podcasting: what ad skipping means to podcasters, YouTube and brand safety, and the possibility of browser regulation.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 5, 2024 • 7:53

Ad-Skipping's Impact, Web Browser Regulation, & More

Here's what you need to know for this week in the business of podcasting: what ad skipping means to podcasters, YouTube and brand safety, and the possibility of browser regulation.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 2, 2024 • 7:53

Ad Skipping's Real Impact, UK Podcasting Growth, & More

Here's what you need to know for this week in the business of podcasting: the hidden cost of ad skipping, more q2 analysis, and why standardization is a marketing challenge.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 1, 2024 • 3:55

Megaphone ✅ IAB Certified, YouTube's Scale Power, & More

Here's what you need to know for this week in the business of podcasting: megaphone gets IAB certified, Google's new Performance Max updates, and a look into Europe's podcast market.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 31, 2024 • 3:17

The Hidden Cost of Ad-Skipping

A look at the efficacy of podcast advertising and what the true impact of enabling further skipping entails.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Jul 31, 2024 • 7:08

Top Podcast Q2 Performance, Web Browser Regulation, & More

Here's what you need to know for this week in the business of podcasting: Q2 advertising benchmarks for podcasting, why video creators are cautious about AI, and the question of web browser regulation.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 30, 2024 • 3:13

Acast Q2 Goes for Gold, Pacific Content 🔜 Lower Street, & More

Here's what you need to know for this week in the business of podcasting: how brands are handling the Olympics, Acast's growth trajectory, and the truth about third-party cookies.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 29, 2024 • 4:07

Ethics for AI 🔊 Advertising, Google Keeping Cookies, & More

Here's what you need to know for this week in the business of podcasting: a Q2 advertising roundup, Google set to (maybe) keep cookies, and why influencers are upping their rates.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 26, 2024 • 9:55

New IDs in Podcasting, Micro-Influencer Rates 📈, & More

Here's what you need to know for this week in the business of podcasting: back to school shopping, a first look at Critical Role's new show, and growth in micro-influencer rates.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 25, 2024 • 4:38

Spotify's New Ad Manager, U.S. Political Advertising Shakeup, & More

Here's what you need to know for this week in the business of podcasting: a newly branded Spotify ads manager, a roundup of Q2 earnings, and what Black podcast fans are listening to.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 24, 2024 • 3:55

Educational Opportunities for the Podcast Industry

Podcasting is brimming with opportunities, and we’re aiming to help others know how to find them. From free webinars, to good old print media.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Jul 24, 2024 • 7:52

Google Keeps 🍪(Kinda), Spotify's Q2, & More

Here's what you need to know for this week in the business of podcasting: Google might keep cookies, Spotify's Q2 earnings, and what is MMM?Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 23, 2024 • 2:51

AI Ethics for Ads, Podcasting's Olympic Potential, & More

Here's what you need to know for this week in the business of podcasting: new ethics guides for AI advertising, audio's role in women's sports fandom, and a check-in with ads on Netflix.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 22, 2024 • 4:57

Platforms Fight to Stay Brand Safe, Programmatic’s Future, and More

Here's what you need to know for this week in the business of podcasting: the fight against misinformation, why podcasting sees a future in sports, and how to find your show's best bits.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 19, 2024 • 8:50

What Your Podcast Can ✂️, From Athlete to Influencer, and More

Here's what you need to know for today in the business of podcasting: why brands are courting sports stars, a new podcast for the Deaf/HoH community, and why your podcast could use an edit. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 18, 2024 • 3:30

Podcasting Gets Global, Programmatic Tempts CTV, and More

Here's what you need to know for today in the business of podcasting: an update from Australia, why ad buyers are going programmatic, and increases in podcast accessibility. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 17, 2024 • 3:33

What Has Your Podcast Got To Lose?

This week Tom Webster provides an exercise in trimming the fat from your podcast.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Jul 17, 2024 • 6:43

Rapid Misinformation, Audio's Prime Advantage, and More

Here's what you need to know for today in the business of podcasting: how platforms are dealing with a spike in misinformation, the problem with podcast subscriptions, and Prime Day's help from audio.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 16, 2024 • 3:12

Sports Explosion, Going Long on YouTube, and More

Here's what you need to know for today in the business of podcasting: soccer takes the states by storm, sports streaming fragments, and the rise of the feature-length video essay.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 15, 2024 • 4:54

Women's Sports A Good Bet, Spotify Adds 💬, & More

Here's what you need to know for this week in the business of podcasting: how ads are being bought on misinformation sites, the cyclical nature of sports, and how advertisers are preparing for Gen Alpha.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 12, 2024 • 8:50

Advertising’s Mid-Year Checkup, Defending The Right Not To Buy, and More

Here's what you need to know for today in the business of podcasting: creator startups see big gains, the ad industry goes to court, and CNN launches gigital subscriptions.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 11, 2024 • 4:38

TAL Ad Sales Switch, Creators @ Cannes Lions, & More

Here's what you need to know for today in the business of podcasting: This American Life returns to NPM for ads, Cannes Lion courts creators, and DTC advice for growth.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 10, 2024 • 3:05

What Border Collies Can Teach Us About Podcasting

This week Tom Webster explains the lessons podcasting can learn from man's best friend.Written by Tom WebsterNarrated by Gavin GaddisAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Jul 10, 2024 • 5:53

Spotify Podcasts Get 💬, Nielsen on Women's Sports, & More

Here's what you need to know for today in the business of podcasting: new rewatch podcasts build hype, how to reach LGBTQ consumers year-round, and why women's sports are the best bet in content.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 9, 2024 • 4:06

Managing Misinformation, Tackling Sports Podcast Ads, & More

Here's what you need to know for today in the business of podcasting: ads bought on misinformation sites, avoiding the cyclical nature of sports podcasts, and tonies new open feed.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 8, 2024 • 4:11

Making Logos Loud, Sports Driving Standardization, & More

Here's what you need to know for this week in the business of podcasting: how the most effective logos leverage audio, Cannes vs Vidcon, and the ugly truth of media business.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 3, 2024 • 3:30

YouTube Trends Report, Where Gen Z Gets News, & More

Here's what you need to know for this week in the business of podcasting: how brand fans are shaping culture, what users really come to Instagram and Tiktok for, and Wells Fargo's best practices for influencer marketing.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 2, 2024 • 4:30

News Producers ❤️ Podcasts, Updates from Vidcon, & More

Here's what you need to know for this week in the business of podcasting: why news producers are turning to podcasts, updates from Vidcon, and how podcasters are pivoting in the wake of its gold rush.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 1, 2024 • 4:00

Expected Podcast Ad Load, 🎵 Labels Sue AI Startups, & More

Here's what you need to know for this week in the business of podcasting: how many ads listeners expect, music groups team up to sue generative AI, and what radio's past can teach podcasting's future.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 28, 2024 • 9:31

Olympic Advertising Strategies, Acast's UK Election Campaign, & More

Here's what you need to know for today in the business of podcasting: Acast highlights political shows in anticipation of the current UK election season, the effects of Time dropping its paywall one year later, and how publishers are pitching women's sports to interested advertisers.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 27, 2024 • 3:46

NYT’s Audio Paywall, Podcasting's Ad Advantage, & More

Here's what you need to know for today in the business of podcasting: the New York Times plans to paywall its podcasts, Edison Research's new 2024 UK Consumer study, and what to expect at the upcoming VidCon.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 26, 2024 • 4:45

My Favorite Insight From Ad Nauseam

This week Tom Webster shares his favorite insight from the latest Sounds Profitable study, Ad Nauseum.Written by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Jun 26, 2024 • 8:22

🎵Labels on Music AI, Cross-Apple Podcast Subscription, & More

Here's what you need to know for today in the business of podcasting: Apple TV+'s new dual-language podcast partnership, record labels take music-making AI to court, and a report on streamers' mixed efforts to keep subscribers.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 25, 2024 • 2:59

Sports Podcasts a Touchdown for Brands, New Spotify Plans, & More

Here's what you need to know for today in the business of podcasting: how sports podcasts elevate brands, YouTube's new ad tracking service, and 'Office Ladies' podcast plans network move.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 24, 2024 • 4:41

Improving Podcasting's Accessibility, Worldwide Industry Growth, & More

Here's what you need to know for this week in the business of podcasting: podcasting grows globally, Apple's automated transcripts, and bringing podcasts to global devices.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 21, 2024 • 7:41

Podcasting is Influencing, Coverage from Cannes, & More

Here's what you need to know for today in the business of podcasting: podcast ROI outperforms in new study, a Cannes correspondance roundup, and shifting ad dollars as influencers launch their own brands. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 20, 2024 • 4:35

Bringing Podcasts to 🖁, Amazon's Ad Relevance, & More

Here's what you need to know for today in the business of podcasting: Amazon unveils Ad Relevance, how Immediate Media is growing its paid podcast audience, and Oracle to end all of its ad products.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 18, 2024 • 4:35

🌐 Ad Revenue Forecasts, Podcast Performance Abroad, & More

Here's what you need to know for today in the business of podcasting: podcast listenership grows worldwide, how Apple's podcast transcriptions came to be, and Spotify's new in-house creative agency.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 17, 2024 • 4:05

Spotify Video Goes Wide, New Podcast Ad Study, & More

Here's what you need to know for this week in the business of podcasting: the latest research study from Sounds Profitable, podcasts' hidden audience, and Spotify's new video podcast uploads.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 14, 2024 • 9:22

Podcast Ad Frequency Study, Forbes x Walmart Creator Upfront, & More

Here's what you need to know for today in the business of podcasting: Sounds Profitable's findings on ad frequency, how advertisers are misinformed about industry misinformation, and Forbes' first creator upfront.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 13, 2024 • 3:59

Apple's Attribution Revamp, Side Hustlers ❤️ Podcasts, & More

Here's what you need to know for today in the business of podcasting: a hidden side-hustler audience, IAB's upcoming "Nothing will be thesame" conference, and Kosar sues podcasting company over a ceremonial bet. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 12, 2024 • 4:38

Focusing Influencers @ Upfront, 🌏 Branded Podcasting's Growth, & More

Here's what you need to know for today in the business of podcasting: how the Food and Beverage industry has an opportunity with podcasting, YouTube's pitch to advertisers emphasizes creators' "star power", and the NBA finals create a hot ticket for advertisers.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 11, 2024 • 4:49

Audio's Cross-Platform Power, Video on Spotify, & More

Here's what you need to know for today in the business of podcasting: Audacy's new survey on cross-platform podcast advertising, Spotify rolls out video feeds for all podcasts, and how podcast budget cuts are causing producers to pivot.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 10, 2024 • 3:55

Megaphone to Recertify, Audiences on Podcast Ads, & More

Here's what you need to know for this week in the business of podcasting: Megaphone will work recertify its IAB status, Spotify launches a partnership with streaming service Nebula, and a new Canadian legislation is set to tax foreign streamers.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 7, 2024 • 7:46

Tolerating Podcast Ads, SAG-AFTRA AI Waiver, & More

Here's what you need to know for today in the business of podcasting: how tolerant audiences really are of podcast advertising, a new memo for SAG-AFTRA members regarding AI, and how Gen Alpha kids are sharing brands with their parents.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 6, 2024 • 4:48

Discord Signs TuneIn, Canadian Tax on Foreign Streamers, & More

Here's what you need to know for today in the business of podcasting: a new Canadian legislation will tax foreign streamers, Discord partners with TuneIn to bring live radio to the platform, and Colgate launches the first ever UK podcast advertising campaign.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 5, 2024 • 4:25

“My Audience Won’t Tolerate Advertising”

This week Tom Webster breaks down the upcoming Sounds Profitable study Ad Nauseam and what questions it aims to answer about podcast advertising.Written by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Jun 5, 2024 • 4:39

Spotify Signs Nebula for Video, Kids' Podcasts Cut 📱Time, & More

Here's what you need to know for today in the business of podcasting: Spotify’s and Nebula are partnering to bring video essay content to the platform, why retailers hate that you buy big things on your laptop, and the pros and cons of publishers’ AI licensing deals.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 4, 2024 • 4:49

Megaphone to Rejoin IAB, 🍁 Podcast Trend Report, & More

Here's what you need to know for today in the business of podcasting: Spotify’s Megaphone will return to IAB certification, Triton Digital's 2024 Canadian podcasting report, and publishers and advertisers push back against Apple's new "web eraser".Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jun 3, 2024 • 4:01

Addressing Spotify, Aging Out Demographics, & More

Here's what you need to know for this week in the business of podcasting: addressing Spotify's place in podcasting, aging out age demographics, and lessons from the podcasting scene in MENA. Find links to every article mentioned and the full write-up here on Sounds Profitable.

May 31, 2024 • 10:06

Of Mice and Megaphone

This week Bryan Barletta takes a step back and looks at Spotify's place in podcasting not as a peer to the industry, but as the global multi-platform corporation it is.Written by Bryan BarlettaEdited by Tom WebsterAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

May 29, 2024 • 13:48

Industry Leaders in London, Licensing in Podcasting, & More

Here's what you need to know for today in the business of podcasting: Sounds Profitable interviewed several industry leaders on the show floor of Podcast Show London, a look at how podcasting takes on licensing, Spotify debuts new Austalian statistics for podcasts, and the rising problem of over-attribution in advertising. Find links to every article mentioned and the full writeup here on Sounds Profitable.

May 23, 2024 • 3:06

Spotify Podcast Trends, Business Podcast Audience Analysis, & More

Here's what you need to know for today in the business of podcasting: Spotify publishes trend data, Signal Hill Insights looks at the behaviors of business podcast audiences, PMPs are making a comeback in programmatic, and the Hasbro/Audible deal has produced a Peppa Pig podcast. Find links to every article mentioned and the full write-up here on Sounds Profitable.

May 22, 2024 • 3:13

Politics in Podcast Ads, Spotify Removes Ad Floor, & More

Here's what you need to know for this week in the business of podcasting: Spotify gets rid of price floors for SPAN, are political ads a good fit for podcast audiences, streaming's 2024 Upfront mirrors podcasting, and advertisers are under-investing in Hispanic audiences. Find links to every article mentioned and the full write-up on Sounds Profitable.

May 17, 2024 • 9:22

1/3 UK Listens to Podcasts, Spotify Tests Transcripts, & More

Here's what you need to know for today in the business of podcasting: Spotify has debuted a transcript pilot and listen data, RAJAR has Q1 stats for audio consumption in the UK, and Digiday looks at the Q1 revenue of five major publishers.Find links to every article mentioned and the full write-up here on Sounds Profitable.

May 16, 2024 • 3:11

Spotify Removing Price Floor, New Hub for Podcast IP, & More

Here's what you need to know for today in the business of podcasting: Spotify is removing price floors for SPAN, Digiday finds marketers are more invested in programmatic than agencies, Brian Morrissey argues audio is the last refuge of autheticity in the AI age, and an online hub provides database of podcasts looking to be optioned by audiovisual adaptations.Find links to every article covered and the full write-up here on Sounds Profitable.

May 15, 2024 • 4:49

Podcast Upfront Recap, Audio Announcements, & More

Here's what you need to know for today in the business of podcasting: Several big outlets covered the new IAB Podcast ad revenue report, Julie McNamara to step down from Head of Spotify Podcast Studios, Horizon Next partners with Claritas' ArtsAI on proprietary cross-platform measurement framework, and Adelaide is expanding their AFP platform to include audio attention measurement and activation capabilities. Find links to every story mentioned and the full write-up here on Sounds Profitable.

May 13, 2024 • 3:13

IAB Podcast Revenue Report, Global Podcasting Grown, & More

Here's what you need to know for this week in the business of podcasting: The IAB debuts 2023 podcast revenue study, the global growth of podcasting, the importance of not ignoring 55+ demographics, and a roundup of podcasting’s Q1 reports. Find links to every article mentioned and the full write-up at Sounds Profitable.

May 10, 2024 • 8:12

New IAB Podcast Report, Growing Podcasting's 55+ Crowd, & More

Here's what you need to know for today in the business of podcasting: The IAB has published the new U.S. Podcast Advertising Revenue Study, Tom Webster talks about shfiting podcast advertising to incldue 55+ consumers, Eric Nuzum writes on the importance of making one's audience the foremost concern from the beginning, programmers hope lower ad volumes will earn more viewer time, and what to expect from this year's TV upfronts (according to buyers).Find links to every article mentioned as well a

May 9, 2024 • 4:52

Podcast Wins Pulitzer, Optimistic Advertising Budgets, & More

Here's what you need to know for today in the business of podcasting: The golden age of podcasting is just beginning, Acast 'on track' to full-year profitability, marketers seem optimisitic about advertising budgets, Nickelodeon releasing slate of preschool-targeting kid's podcasts, and You Didn't See Nothin' wins Pulitzer Prize. Find links to all articles mentioned and the full write-up here at Sounds Profitable.

May 8, 2024 • 4:38

The Wilford Brimley Podcast

While podcasting is popular with younger demographics, the biggest growth potential lies in audiences aged 55 and up. Written by Tom WebsterEdited by Gavin GaddisAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

May 8, 2024 • 9:41

Upcoming Podcast Upfront, Audio Creating Demand, & More

Here's what you need to know for today in the business of podcasting: the IAB Podcast Upfront is this Thursday, Veritonic releases new study into the branding potential of phone hold music, audio's brand-building capabilities, and how walled gardens make buying ads harder for both retail media and podcasting. Find links to every article mentioned and find the full write-up here at Sounds Profitable.

May 7, 2024 • 4:16

Podcasting Prime Minister, Global Weekly Listeners, & More

Here's waht you need to know for today in the business of podcasting: New study on podcast listening in the Phillippines, YouGov data on global podcast listening, possible reclassification of marijuana still keeps it off limits for radio and TV (but not podcasts), pharmaceutical companies dip their toes into influencer marketing, and incumbent prime mnister Justin Trudeau is incorporating podcast appearances into his political strategy. Find links to every article mentioned and the full write-up

May 6, 2024 • 4:15

Podcast Advertising's Q1, The Safest Advertising Bet, & More

Here's what you need to know for this week in the business of podcasting: The IAB Tech Lab introduces new guidelines for podcast measurement, Magellan AI publishes the top podcast advertisers of March and a Q1 podcast advertising benchmark, sports advertising is on the rise (and podcasts are a good opportunity), and Tom Webster shares a bounty of useful research to show podcasting is the safe bet. Find links to every article discussed and read the full write-up at Sounds Profitable.com

May 3, 2024 • 8:02

Spotify's NewsFronts Debut, IAB Podcast Measurement v2.2, & More

Here's what you need to know for today in the business of podcasting: The IAB Tech Lab has finalized Podcast Measurement Guidelines v2.2, brands chase football marketing momentum, news orgs are done begging for ad dollars, Spotify makes its NewsFronts debut, and Audible tests lower-priced plan as a possible response to Spotify's audiobook offering. Find links to every article mentioned and the full write-up here on Sounds Profitable.com

May 2, 2024 • 4:18

Podcast Advertising - The Safest Bet in a Risky Landscape

For brands looking to earn attention, podcasts are proving they can deliver in a media landscape littered with noise.Written by Tom WebsterEdited by Gavin GaddisAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

May 2, 2024 • 9:02

Podcasting in India, Q1 Revenue Growth, & More

Here's what you need to know for today in the business of podcasting: City Casts and the value of local focus, a new report on podcast listeners in India, Magellan AI's Q1 2024 podcast advertising benchmarks, Right Side Up's guide on measuring success for influencer marketing campaigns, and The New York times covers podcast companies building out their video shooting capabilities. Find links to every article mentioned and the full write-up here on Sounds Profitable.

May 1, 2024 • 4:34

SXM Q1 Podcast Growth, ✈️ Travel Advertising Surges, & More

Here's waht you need to know for today in the business of podcasting: SiriusXM has posted their Q1 earnings report, Pierre Bouvard covers the 24/18/58% rule, travel advertising is taking flight, brands are looking to stretch beyond TV in sports advertising (and podcasting looks to be a good fit), and a new university has introduced a podcast course into their curriculum. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Apr 30, 2024 • 4:40

March's Top Podcast Advertisers, Growing YouTube Shorts, & More

Here's what you need to know for today in the business of podcasting: Magellan AI's top podcast advertisers of March, YouTube Shorts advertising revenue is trending upwards, the IAB predicts social video will overtake CTV this year, Visa's global head of content speaks to influencer marketing, and big retail brands get into DTC marketing, opening a new avenue for podcast advertising. Find the full write-up and links to everything mentioned right here on Sounds Profitable.com

Apr 29, 2024 • 4:16

Spotify Has Left the IAB, Podcast Adspend Grows in UK, & More

Here's what you need to know from this week in the business of podcasting: Spotify has left the IAB, That Was Us ups the cadence on rewatch podcasts, IAB UK shares data on podcast growth, a new listener habit report from Japan, and GroupM reclassifies a good portion of YouTube as CTV. Find links to every article mentioned and the full write-up (along with today's Data Snapshot) right here on Sounds Profitable.

Apr 26, 2024 • 9:51

Podcasts Rival TikTok in Japan, Acast's Annual Report, & More

Here's what you need to know for today in the business of podcasting: Otonal has published a new survey of podcast usage in Japan, Acast has a new annual report, YouTube's CPO talks video podcasting, and the MRC releases an invalid traffic guideline update. Find links to every article mentioned and the full write-up (along with today's Data Snapshot) right here on Sounds Profitable.

Apr 25, 2024 • 3:26

UK Podcast Adspend Growth, Avoiding Marketing Fatigue, & More

Here's what you need to know for today in the business of podcasting: IAB UK's new ad spend report shows podcast spend increased 23% y-o-y, Signal Hill Insights debuts new benchmark study for branded podcasts, eMarketer shares five key stats on marketing fatigue, and Campaign covers podcasting's global growth. Find links to every article mentioned and the full write-up (along with today's Data Snapshot) right here on Sounds Profitable.

Apr 24, 2024 • 4:18

That Was Us: Dialing in the Rewatch

What does capturing the existing fanbase of a recently-ended program look like in podcasting? We speak with actors Mandy Moore, Sterling K. Brown, and Chris Sullivan, who are launching as an episode-by-episode rewatch podcast of This Is Us, rapidly upping the normal rewatch podcast cadence of nearly a decade. Written by Bryan Barletta and Gavin GaddisEdited by Gavin GaddisAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For

Apr 24, 2024 • 10:10

Spotify's Q1 Earnings, Podcasters to Cover UK Election, & More

Here's what you need to know for today in the business of podcasting: marketers underestimate creative's impact on sales effect, podcasters chosen for UK general election coverage, CoHost publishes new report on podcast agencies, Spotify has published their Q1 earnings, and the winners of this year's Webbys are now live. Find links to every article mentioned and the full write-up here at Sounds Profitable.com

Apr 23, 2024 • 4:37

Spotify Leaves IAB, GroupM Reclassifies YouTube, & More

Here's what you need to know for today in the business of podcasting: Spotify is no longer in the IAB, GroupM to reclassify some YouTube ad revenue as CTV instead of digital, Global is launching Dax ID, how video can widen podcasting's footprint, and ARM breaks down how podcast advertising is effective. Find links to every article mentioned and the full write-up here at Sounds Profitable.com

Apr 22, 2024 • 4:46

Sports Fans Love Audio, Creator Funding Surges, & More

Here's what you need to know for this week in the business of podcasting: U.S. creator funding surges, advertising space for the opening and closing Olympic ceremonies is sold out, The Sports Audio Report teaser has promising data for podcasting, and Rebecca Lavoie shares tips for reframing podcasting's place in the media ecosystem of a public radio station. Find links to every article mentioned and the full write-up here at Sounds Profitable.com

Apr 19, 2024 • 8:20

UK Election Advertising, SXM Sports Audio Study, & More

Here's what you need to know for today in the business of podcasting: how UK podcasts navigate the country's election cycle, the latest on Sirius XM's upcoming Sports Audio Report, and James Chandler on why advertisers should include podcasting in their media plans this year. Find links to every article mentioned and the full writeup here on Sounds Proftiable.

Apr 18, 2024 • 5:24

Digital Audio Ads Growing, JAR Audio Pilot Competition, & More

Here's what you need to know for today in the business of podcasting: Adam Bowie goes over Ofcom's latest podcast survey, The Information finds US creator funding surges for the first time in two years, NAB panelists say appetite for digital audio advertising is growing, and Lower Street is hosting a Brand Podcast Summit ticket giveaway.Find links to every article mentioned and the full writeup here on Sounds Proftiable.

Apr 17, 2024 • 4:00

IAB Revenue Report, ARN Path to SCA, & More

Here's what you need to know for today in the business of podcasting: the IAB publishes their 2024 Internet Advertising Revenue Report, Morgan Stanley weighs in on the proposed ARN acquistion of SCA, and Digiday breaks down WTF is the American Privacy Rights Act. Find links to every article mentioned and the full writeup at Sounds Profitable.com

Apr 16, 2024 • 4:45

IAB's Podcast Upfront, Olympic Ads Selling Fast, & More

Here's what you need to know for today in the business of podcasting: what to expect from the 2024 IAB Podcast Upfront, Jordan Harbinger's three lessons to podcast advertisers, Rebecca Lavoie's tips for public radio station podcast success, and NBCUniversal reports they've sold out all digital and linear ad inventory for the 2024 Paris Olympics opening and closing ceremonies. Find links to every article mentioned and the full writeup at Sounds Profitable.com

Apr 15, 2024 • 5:05

The Roost Acquired by Night, True Crime's Success in Podcasting, & More

Here's what you need to know for this week in the business of podcasting: CBS's success with 48 Hours and how broadcast-to-podcast works best, this week in podcast acquistions with The Roost and Neon Hum, The Breakfast Club flexes podcastings' journalistic might, Signal Hill Inights tests the power of 'talent-read' ads, and Gen Alpha's getting into sports. Find links to every article mentioned, the full write-up, and subsribe to the newsletter version here on Sounds Profitable.

Apr 12, 2024 • 9:25

Gumball's Campaign Builder, RadioDays NA's Podcast Summit, & More

Here's what you need to know for today in the business of podcasting: Bryan Barletta interviews Gumball CEO Marty Michael about the company's new Campaign Builder, Substack announces new Spotify integration, Radiodays North America to feature a seperately-ticketed podcast summit, the hard numbers on YouTube Shorts, and why women are driving True Crime's growth. Find links to every article mentioned, today's Database Snapshot, and the full writeup on Sounds Profitable.

Apr 11, 2024 • 5:33

Bartlett Founds Flight Studio, New Podcast Ad Research, & More

Here's what you need to know for today in the business of podcasting: CBS finds podcasting success with 48 Hours, what ID5's fundraising means for podcasting, Signal Hill Insights tests the power of "talent read" ads, and Steven Bartlett teams up with Telling Media co-founders to launch Flight Studio. Find links to every article mentioned and the full write-up, including today's research database snapshot, right here on Sounds Profitable.

Apr 10, 2024 • 4:29

How to Embiggen Podcasting

Being overly restrictive of what ‘counts’ as a podcast could lead to the medium going the way of the blog. Tom Webster’s keynote presentation from Evolutions by Podcast Movement breaks down how we can embigify the industry.Written by Tom WebsterEdited by Gavin GaddisAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Apr 10, 2024 • 8:00

Night Acquires The Roost, Gen Alpha's Loving Sports, & More

Here's what you need to know for today in the business of podcasting: The Roost has been acquired by Night Talent Management, Podcasting's open internet heritage, the lack of serial in Serial, Gen Alpha's growing sports fandom, and the trouble with trying to change TV upfronts. Find links toe verything mentioned and the full write-up on Sounds Profitable.

Apr 9, 2024 • 5:39

L.A. Evolutions Keynotes Published, 2024 M&A Drivers, & more

Here's what you need to know for today in the business of podcasting: Podcast Moevment has published the 2024 Evolutions keynotes on YouTube, The Breakfast Club's recent interview with Eric Adams shows podcasting's power for hard-hitting questions, and Digiday looks at the factors that could affect ad tech M&A this year. Find lnks to everything discussed and the full write-up on Sounds Profitable.

Apr 8, 2024 • 4:24

Podcasting is an Ad Bargain, Retail Media's Audio Future, & More

Here's what you need to know for this week in the business of podcasting: Tom Webster breaks down highlights from The Ad Bargain, The Joe Rogan Experience boosts Gary Clark Jr.'s Spotify numbers, retail media networks are starting to see the appeal of audio, and over 50% of surveyed Americans are cord-cutters. Find links to everything covered in this episode and read the full write-up here on Sounds Profitable.

Apr 5, 2024 • 9:39

Cord Cutting Grows in USA, Podcasting's Netherlands Growth, & More

Here's what you need to know for today in the business of podcasting: Tom Webster breaks down five important data points from The Ad Bargain, KANTAR publishes podcast advertising guidelines for the Netherlands, and more than half of US TV watchers are cord-cutters.Find links to every article mentioned and the full write-up at Sounds Profitable.com

Apr 4, 2024 • 4:00

Podcasting's Ad Bargain, Gen Alpha's Favorite Platforms & More

Here's what you need to know for today in the business of podcasting: Sound Profitable's newest study The Ad Bargain is now live, industry KPIs show YouTube leads for social media advertising attention (with podcasting in second place), where Gen Alpha consumes content, and why performance marketers are shifting priorities to brand-building. Find links to everything mentioned, as well as the full write-up, on Sounds Profitable.

Apr 3, 2024 • 5:34

Retail Media x Audio, Podcasting's PR Power, & More

Here's what you need to know for today in the business of podcasting: audio and retail are getting in tune with one another, advertisers are suing Meta for allegedly inflating ad viewership, the utility of podcasts like Lex Fridman's, insights from leaders at the top of podcasting, and Evan Shapiro's take on the 'creator economy' and how it's evolving. Get links to every story mentioned as well as the full write-up on Sounds Proftiable.

Apr 2, 2024 • 5:25

Audio Strategy @ the NYT, YouTube's Podcaster Workshop, & More

Here's what you need to know for today in the business of podcasting: Anyone can buy traffic but building audience is harder, How the New York Times approaches podcast discovery and growth, YouTube to host Creator Workshop, Gary Clark Jr. experienced the Joe Rogan bump, and podcasters explore diverse revenue streams.Register now for The Ad Bargain's debut webinar. Catch links to everything mentioned in this episode and the full write-up on Sounds Profitable.

Apr 1, 2024 • 5:38

Audible Grows Originals, True Crime's Advertiser Appeal, & More

Here's what you need to know for today in the business of podcasting: Audible rides audio boom with big investments, the issue with DTC brands courting influencer investors, GroupM to double investment commitments in women's sports, and why true crime podcasts are great for advertisers.Find links to everything discussed and the full write-up on Sounds Profitable.

Mar 28, 2024 • 4:32

2024 Ambies Winners, Top Executives Love Podcasts, & More

Here's what you need to know for today in the business of podcasting, brought to you from the floor of Evolutions by Podcast Movement: The 2024 Ambies happened last night, Signal Hill Insights shares the podcast listening habits of influential exeutives, why marketers need to embrace the funny when it comes to podcasting, how to turn a comedy podcast into a comedy documentary, and Indigenous Screen Office pairs with Acast. Find links to everything mentioned in today's episode and the full writeu

Mar 27, 2024 • 4:03

Political Podcasting Survey, Spotify's Education Experiment, & More

Here's what you need to know for today in the busines of podcasting: Sounds Profitable will be returning to Evolutions by Podcast Movement with the Partner Lounge and two public panels, Podcastle's U.S. survey finds which podcasts are hot with politically-attentive respondents, eMarketer finds poltical ad spend is nearly triple what it was in 2016, and Spotify is testing video-based learning courses in the UK version of the app. Find links to everything mentioned and the full write-up here at So

Mar 25, 2024 • 4:20

Podcasting's March Madness Potential, New Host-Read Programmatic Tool, & More

Here's what you need to know for this week in the business of podcasting: March Madness TV ads are sold out, RedCircle launches new tool for host-read programmatic ad management, RadioDays Europe talks podcasting’s power, and advertisers are skittish on TikTok spending after recent political developments. Find links to every article mentioned in this episode and the full write-up here on our website.

Mar 22, 2024 • 8:29

AdvertiseCast to Rebrand, Podcasting's Ad Responsibility, & More

Here's what you need to know for today in the business of podcasting: LibSyn is rebranding AdvertiseCast to Libsyn Ads, Bryan Barletta's article on owning pocasting's responsibility to audiences, a Podimo survey shows Finns are 62% likely to pay a premium for podcasts, and why Super Fans are something brands should prepare for. Catch links to everything discussed here on Sound Profitable.

Mar 21, 2024 • 5:49

Streamlining Host-Read Ads, BBC Proposes UK Podcast Ads, & More

Here's what you need to know for today in the business of podcasting: Ad Results Media announces platform-agnostic programmatic host-read ad management tool, a server anomaly that caused millions of dollars in false bids last week, BBC to potentially run ads on podcasts accessed on third-party platforms in the UK, Spotify is launching a new Ad Studio product, and TikTok's podcast boom might be a bust. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Mar 20, 2024 • 5:26

Owning Podcasting’s Responsibility

Podcasting has long dealt with double standards when it comes to adtech problems that are part of larger systemic problems. The industry is in a position to establish a higher quality baseline than others who get away with murder.Written by Bryan BarlettaEdited by Gavin GaddisAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Mar 20, 2024 • 10:41

March Madness Podcast Potential, YouTube's Teen Userbase, & More

Here's what you need to know for today in the business of podcasting:  March Madness men's games all but sold out of ad inventory, how third-party cookie deprecation will change ad buys, teens use YoUTube on a daily basis more than TikTok, how advertisers are reacting to TikTok's shaky future, and Amazon's opportunity in the cookie-free future. Find links to everything discussed and the full write-up right here on Sounds Profitable.

Mar 19, 2024 • 5:50

Podcasting's Once-in-a-Century Opportunity, BBC Podcasts x Amazon Music, & More

Today in the business of podcasting: a report from Radiodays Europe, news podcasts and ad buyers aren't seeing the anticipated election cycle bump yet, Rich Greenfield proposes streaming needs to spend more time on time spent, The Ringer's union wins generative AI protections in contract, and Kast Media has filed for bankruptcy. Find links to every story discussed, and a full write-up, all here on Sounds Proftiable.

Mar 18, 2024 • 6:02

Podcasting's SXSW 2024, Video Adopts Podcast Techniques, & More

This week in the business of podcasting: Bryan Barletta talks about building a better umbrella for podcasting at conferences like SXSW, Edison Research's Share of Ear data shows how much time podcasting takes out of an average hour of ad-supported audio listening, reflections on SXSW for podcasting, Apple has published new resarch on humanizing word error rates in podcast transcripts, and Digiday explains WTF is server-side ad insertion. Read the full write-up and get links to everything mention

Mar 15, 2024 • 7:55

U.S. Latino Podcast Growth, Letting Brand Studies Breathe, & More

Here's what you need to know for today in the business of podcasting: My Cultura plans for major growth, the power of Alex Cooper's fandom, Joe Rogan's return to YouTube podcasting is a successful one, abd the case for longer brand lift studies.Catch links to every story mentioned and the full write-up here on Sounds Profitable.

Mar 13, 2024 • 4:15

Podcasting's Share of Audio, GenZ Pays for Premium, & More

Here's what you need to know for today in the business of podcasting: Edison data shows podcasting takes up 12.2 minutes of the average hour spent listening to ad-supported audio, iHeart publishes the winners of the 6th annual iHeartPodcast Awards, IAB data shows Gen Z is the most likely generation to spend money on premium apps and services that used to be free, Digiday explains what server-side insertion is and what it does video (spoiler alert, podcasting has done it for years), and AdNews pu

Mar 12, 2024 • 5:14

Who's Buying Indie Podcast Companies, Flightpath to Fix "Faked-In", & more

Here's what you need to know for today in the business of podcasting: 2024 is looking up for indie podcast company acquistions/partnerships, SiriusXM isn't sweating lower Pandora numbers, and Flightpath debuts a new way to do "faked-in" host-read ads. Find the full write-up and links to every article mentioned here on Sounds Profitable.

Mar 11, 2024 • 3:51

Apple Podcasts Transcripts Arrive, Bringing Music to Podcasting, & More

Here's what you need to know for today in the business of podcasting: iOS update adds Apple Podcast transcripts, a roundup of podcasting Q4 earnings calls, it's time for licensed music to enter podcasting, automated transcription and translation isn't quite ready yet, and PRX debuts new fundraising resources for local radio stations. Find links to everything covered and the full write-up on Sounds Profitable.

Mar 8, 2024 • 9:51

New British Podcast Festival Announced, The Roost Thrives, & More

Here's what you need to know for today in the business of podcasting: Tom Webster writes about how it's time for the music industry and podcasting to embrace each other, a new podcast festival is coming to the UK this spring, Rooster Teeth is shutting down (but The Roost will continue on), and the parasocial power of political podcasts.Find links to everything discussed and the full write-up here on Sounds Profitable.

Mar 7, 2024 • 4:13

Apple's Podcast Transcripts Live, PRX Helps Radio Fundraising, & More

Here's what you need to know for today in the business of podcasting: Apple Podcasts launches transcripts in-app, Right Side Up's analysis of $3 million worth of podcast advertising, PRX expands their digtial fundraising resources for local radio stations, and a new study from Morning Consult shows trust in audio has jumped in the past four years. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Mar 6, 2024 • 5:54

Podcasting Licensed Music - It’s Time

Tom Webster reflects on a talk he gave this past week in Nashville, and music’s place (or lack thereof) in the podcasting industry. There’s room for great innovation and growth with properly licensed music and podcasts, and it’s time to make it happen.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Mar 6, 2024 • 8:34

Podcasts Are Transforming Digital Strategy, Markle to Keynote SXSW, & More

Here's what you need to know for today in the business of podcasting: KS&R releases the Podcast Frenzy report. Jen Soch of GroupM talks about how podcast advertising is changing digital ad strategies, Digiday looks into the rocky start of AI-powered podcast translations, and reps from The New York Times and Vox Media discuss their podcast strategies. Catch links to every article mentioned and find the full writeup here on Sounds Profitable.

Mar 5, 2024 • 5:14

Earnings Call Roundup, Australia's Audio Advertising Revenue, & More.

Here's what you need to know for today in the business of podcasting: A new batch of earnings calls rounds out the financial data for major podcast players in 2024, and numbers look good. IAB Australia publishes new report showing the state of podcast ad investment Down Under. Podcast CPMs increase inf Feb. on AdvertiseCast's tracker. Newsguard has launched new automation tools to "fingerpint" political disinformation, and CoHost is running a survey of professional podcasters.Find links to every

Mar 4, 2024 • 5:22

Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More

Here's what you need to know for this week in the business of podcasting: How Podcasting is Making ITself Known at SXSW "Trojan-horse style"Radio and Podcasts Deliver Decision-Makers to B2B MarketingPodcasting’s Place in Advertising as Google Closes the Cookie JarKeeping Audio Ads Simple for Better Attention MetricsGet links to every story covered, quick hits, and data from Podscribe, all on the episode's Sound Profitable post.

Mar 1, 2024 • 8:15

Podcasting's Attribution Gap, Untapped Rural Listeners, & More

Here's what you need to know for today in the business of podcasting: Edison Research discusses data showing podcasting's share of ear trends higher in urban areas than rural, podcasting's place in a post-cookie advertising future, and Ad Results Media announces their Pro platform. Find the links to every article mentioned and the full write-up here on our site.

Feb 29, 2024 • 4:02

Turning Up Ad Audio, Canadian Podcasting's Continued Growth, & More

Here's what you need to know for today in the business of podcasting: Radio Connects finds podcast growth continues steadily upwards with Canadian respondents 18+A recent report from Veritonic and RealEyes finds ads with too much complexity or too little volume for the voiceover lose attention faster. Normalized audio shows higher returns.Criteo predicts $30 to $40 million in signal loss due to the death of third party cookies. Krystina Rubino of Right Side Up weighs in to give a podcasting pers

Feb 28, 2024 • 4:55

B2B's Spending Big on Podcasts, IAB Australia Tracks 21% Podcast Growth, & More

Today on your daily recap of news in the business of podcasting: Cumulus Media's Pierre Bouvard highlights how podcasting brings B2B marketers to descision-makers at comapanies, the future of TV upfronts is programmatic + audience data, and podcast advertising grew 21.7% in Australia last year.For links to everything covered, the quick hits, and the full write-up, click here.

Feb 27, 2024 • 3:49

Spotify's $10b Goal, Podcasting's SXSW Experiment, & More

Here's what you need to know for today in the business of podcasting: Digiday covers why media companies are pushing podcasts at this year's SXSW "Trojan-horse style," Spotify's Head of Sales for the UK and Northern Europe talks about the company's long-term ad goals, and Brian Morrissey talks the pivot to performance with Dotdash Meredith's CEO. Links to every story discussed, as well as the full writeup, can be found on this episode's post at Sounds Profitable.

Feb 26, 2024 • 3:51

Making SXSW Count, Spreaker's Supporter Club, Podcasting with AI & More

Here's what you need to know for this week in the business of podcasting. As always, links to every story discussed can be found in this episode's full write-up, available here.Our top stories: Edward Fuller'sGuide to Making the Most of SXSW as a Podcast ProfessionalTom Webster Pitches AI as a Podcast CohostSpreaker Supporters Club AnnouncedNew NPR SVP of Podcast Strategy Sees an Optimistic 2024 AheadAnd in our quick hits: 2024 Marketing Trends Report. A new report from Quill and Carney collects

Feb 23, 2024 • 7:17

Your AI Co-Host, Temu's Sonic Branding Win, PodPod's Merger, & More

Here's what you need to know for today in the busienss of podcasting: PodPod will be merged into Campaign, Tom Webster writes on using AI as a podcast co-host, why Temu's Super Bowl ad is a sonic branding success story, and US scripted TV numbers dropped last year. Find links to every story covered, as well as the full write-up, on Sounds Profitable.

Feb 22, 2024 • 4:54

Top Podcast Advertisers, Middle East Brand Safety, & More

Here's what you need to know for today in the business of podcasting. Top stories include Barometer and Next Broadcast Media teaming up to create a podcast brand safety tool for Arabic podcasts, 2024 political ad spend could affect advertising overall, Audacy receives approval for reorganization plans, and the top podcast advertisers for January. Find links to all articles covered and the full write-up on Sounds Profitable.

Feb 21, 2024 • 4:29

Meet Your New Co-Host

A lot has been said about AI replacing human-made content. This week Tom Webster proposes a person-first future deploying AI-powered tools where they work best: as a support structure.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Feb 21, 2024 • 8:05

Maximizing SXSW Podcast Potential, Opportunity @ NPR, & More

Here's what you need to know for today in the business of podcasting: Edward Fuller writes about how to take full advantage of the podcast-heavy SXSW sessions this year, why NPR's Collin Campbell sees opportunity after a turbulent 2023, marketers are underinvesting in radio brand campaigns, and more. Find links to everything covered in today's episode, as well as the full write-up, here.

Feb 20, 2024 • 4:17

Spreaker's Supporter Club, Spotify entre dans ACPM, & more

Here's what you need to know from today in the business of podcasting. Spreaker introduces new Supporters Club, Quill publishes 2024 Marketing Trends Report, Spotify embraces French podcasting, Business Insider looks at ad load on video streamers, and Adelicious' Andrew Goldsmith talks about the importance of targeting 50+ demographics. For links to all stories covered, check out the full writeup on Sounds Profitable.

Feb 19, 2024 • 4:46

Super Bowl Special, Brand Marketing Growth, Slate's Best Year, & More

This week in the business of podcasting we collected all of the revelant news for podcasting in the world of Super Bowl advertising, branded content was on the rise as new ad product growth in 2023, and the subtle key to podcasting's persuasiveness. Find all of the links to articles discussed and original reporting done by The Download in the website version of today's episode, which can be found here.

Feb 16, 2024 • 10:27

Pepsi Goes Wide, Sports Fans Love Video Podcasts, & More

Here's what you need to know for today in the business of podcasting: Analysis Shows How Important Digital Audio Is Becoming For RetailersPepsi sat out the Super Bowl broadcast this year. That’s because it was everywhere else by Alyssa MeyersSports Podcasts Have Best Video Opportunity Survey Finds.The Creator Economy: Boom Not Bust by Ross Adams…as for the rest of the news: a new hub for the next generation of audio journalists in Canada has launched, Veritonic has launched the self-serve Brand

Feb 15, 2024 • 5:23

Taylor Swift’s Podcast Influence, Upper Funnel Success, & More

Here's what you need to know for today in the business of podcasting: Most B2B content marketers have trouble creating the right content for their audience by Meaghan YuenThe Value of Measuring the Upper Funnel for Podcast Ads by Paul RiismandelThe Top 50 Podcasts in the U.S. for Q4 2023 from Edison Podcast Metrics…as for the rest of the news: Meghan Markle has signed with Lemonada to distribute the royal couple’s Archetypes podcast plus develop a new podcast, and Business Insider takes a look i

Feb 14, 2024 • 4:35

The Subtle Key to Podcasting's Persuasiveness

Miles of article inches have been written about podcasting’s persuasiveness, but NPR’s Body Electric takes audience engagement to a new, physical level.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Feb 14, 2024 • 11:10

Branded Content Surging, Building Authentic Multicultural Ads, & more

Here's what you need to know for today in the business of podcasting: Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release by Lauren VetranoMost publishers grew their ad offerings last year, with a focus on branded contentAuthentic Multicultural Narratives Create True Diversity in Audio Advertising by Antonio Francisco LewisSubscriptions, Not an Endangered SpeciesSiriusXM to Lay Off 160 Employees, About 3% of WorkforceResearch Database Snapshot

Feb 13, 2024 • 5:52

Gen Z Ad Appeal, Slate's Podcast Success, Acast on Apple, & More

Here's what you need to know for today in the business of podcasting: Acast expects short-term impact on listens from Apple update by Ella SagarThis Year’s Super Bowl Is All About Reaching Gen Z by Alyssa BoyleSlate reports best year by Max TaniPerfection Thwarting Progress: Response to IAB Tech Lab's Missive on Google's Privacy Sandbox By Catherine Perloff

Feb 12, 2024 • 4:15

What $7m Buys in Podcasting, Brand Investment Increase, YouTube's Streaming Success, & More

Here's what you need to know for this week in the business of podcasting:The following stories feature reporting specifically by The Download: How Much Podcasting Does a 30 Second Super Bowl Spot Buy?Accreditation for Black-Owned Publishers in PodcastingThe Trade Desk to Lowball SSP Price FloorsBrand Marketing Grows, Performance Shrinks in WARC DataAnd also from The Ankler: YouTube’s Place in StreamingQuick Hits:Reintroducing Podcasting by Tom Webster. The upcoming Sound Summit at SXSW, an offic

Feb 9, 2024 • 9:33

2024 Benchmarks, Lowballing SSPs, NYT Ad Revenue Down, & More

Here's what you need to know for today in the business of podcasting: The Trade Desk Plans To Lowball SSP Floor PricesPodcast benchmarking: How did your downloads compare in 2023? By Sharon TaylorThe New York Times expects ad revenue to continue to decline in 2024 by Sara GuaglioneWarner Music to Cut 600 Positions or 10% of Staff by Ashely Carman

Feb 8, 2024 • 5:17

Bumper's Podcast X-Ray, Brand Advertising Growing, More Podcast Investments, & More

Here's what you need to know for today in the business of podcasting: More than a third of marketers will increase their brand marketing investments this year by Meaghan YuenMeet Podcast X-Ray by Dan MisenerToyota Signs Eli Manning and Brock Purdy as National Partners and Announces Plans for Super Bowl LVIII as The “Official Automotive Partner of the NFL”AI-powered podcast ad producer AudioStack raises £2.5m

Feb 7, 2024 • 4:20

Reintroducing Podcasting

If someone peeked into podcasting in the late 2010s, they would’ve seen an industry in ad tech infancy in comparison to podcasting’s capabilities now. The official Podcasting Sound Summit at SXSW will help re-introduce the industry and show off its new capabilities. Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Feb 7, 2024 • 6:48

What $7m Buys in Podcasting, YouTube Outpaces Netflix, Spotify Q4 Earnings, & More

Here's what you need to know for today in the business of podcasting: Netflix's Threat Isn't in Hollywood. It's YouTube by Entertainment Strategy GuyHere’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024 by Kimeko McCoyWhat People Are Doing When They Aren’t Listening To Your Podcast by Steven GoldsteinSpotify Reports Fourth Quarter 2023 Earnings

Feb 6, 2024 • 4:54

Spotify Expands Rogan, Black-Owned Accreditation, January Podcast CPMs & More

Here's what you need to know for today in the business of podcasting: Spotify’s Multiplatform Strategy, Rogan Going PublicWTF is accreditation for Black-owned publications? By Sara GuaglioneAdvertiseCast Marketplace Podcast Advertising Rates…as for the rest of the news: Andrew Goldsmith has been promoted to CEO of Adelicious, BBC Sounds has publisher their Q4 report, and the Hollywood Reporter has published the full list of nominees for the 2024 iHeartRadio Podcast Awards, the winners of which w

Feb 5, 2024 • 3:58

Apple's Automatic Transcriptions, Podcasts on ESPN 2, Brand Safety Summit Lessons, & More

Here's what you need to know for this week in the business of podcasting: Apple Podcasts Debuts Automatic Transcript GenerationAlex Cooper’s ‘Call Her Daddy’ Podcast Ends Spotify ExclusivityLessons From The Brand Podcast SummitTriton Digital’s U.S. Podcast Report, 2023New Direct-to-Consumer Podcast Advertising ReportQuick Hits:Knowing Half the Battle in Podcasting by Tom Webster. Half the battle of podcasting is keeping up with changes to the audience, and this week Tom looks at the “neglected h

Feb 2, 2024 • 8:01

Call Her Daddy Exclusivity Ends, DTC Shoppers Trust Podcasts, IAB ALM Recap & More

Here's what you need to know for today in the business of podcasting: Alex Cooper’s ‘Call Her Daddy’ Podcast Is No Longer Exclusive to Spotify by Caitlin Huston98% of Global Marketers for Direct-to-Consumer Brands Say Podcasts are Effective in Reaching Consumers, Acast Study FindsRAJAR Data Release, Q4 2023Still Waiting For That Cookie To Crumble? We’re In The ‘In-Between Years,’ Says IAB CEO David Cohen by Sarah Sluis…as for the rest of the news: As for the rest of the news… Audacy is set to la

Feb 2, 2024 • 4:38

Brand Podcasting Summit, Open Internet Study, Publishers Holding Strong, & More

Here's what you need to know for today in the business of podcasting: The Free and Open Ad-Supported InternetBrand Podcast Summit Keeps the Focus on the Audience by Jeff VidlerIn rocky digital advertising landscape, advertisers reconsider direct mail by Kimeko McCoyDigiday+ Research: Publishers held onto their staff and titles last year, even as traffic fell by Julia Tabisz…as for the rest of the news: SXM Media signs $100+ million three year exclusivity deal with Smartless, Acast’s Megan Davies

Jan 31, 2024 • 4:52

Knowing Half The Battle in Podcasting

With apologies to G.I. Joe, half the battle of podcasting is not the changes in technology, but keeping up with changes to the audience. Tom Webster digs into the “neglected half” of the work of podcasting.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Jan 31, 2024 • 9:14

Spotify's Audiobook Boom, Podcast Listener Growth, Prime Video Ads, & More

Here's what you need to know for today in the business of podcasting: Apple’s New iOS 17 Software Is A Positive Step For Podcast Advertisers And Content Creators John Wordock and Pierre BouvardTriton Digital US Podcast Report 2023Audiobooks Are Booming. Spotify Wants in on the Action by Alexandra AlterThe Results Are In: Here’s What Americans Streamed in 2023 by John KoblinAmazon rolls out ads on Prime Video by Jasmine Sheena…as for the rest of the news: Ari Paparo interviews Spotify’s Per Sande

Jan 30, 2024 • 5:58

Apple Transcripts, ESPN Broadcasts Podcasts, Wondery Debuts Toys & More

Here's what you need to know for today in the business of podcasting:Transcripts on Apple PodcastsESPN Podcasts to Air Weekday Afternoons on ESPN2 Starting January 29 by Alex FeuzGeorge Carlin’s Estate Sues Podcasters Over A.I. Episode…as for the rest of the news: Amazon dethroned BetterHelp as top podcast spender on Magellan AI’s December tracker, and Wondery debuts a new toy line inspired by Wow in the World.And Podfront comes to PodMov. Monday, March 26th, Sounds Profitable has partnered wit

Jan 29, 2024 • 3:53

Sounder on APIs, Apple Rating Analysis, YouTube's Host-Read Haven

Here's what you need to know for this week in the business of podcasting: Sounder Debuts Open APIs For TranscriptionHow Podcast Networks Are Testing Out AIAnalysis of 28.5 Million Podcast Reviews on US Apple PodcastsNot All Video Podcast Ads Are Created EqualQuick Hits: The “Why” of Your Podcast by Tom Webster. This week Tom shares an excerpt from his upcoming book, focusing on figuring out the all-important detail of why someone listens to a podcast.Paramount Won’t Return to TV’s Upfront Week i

Jan 26, 2024 • 9:06

New NPR CEO, Open APIs for Podcasting, Audacy Revenue Projections, & More

Here's what you need to know for today in the business of podcasting: Unlocking the Value of Audio Content: Why Open APIs Are a Game-Changer (featuring Bryan Barletta, Partner at Sounds Profitable)The “Why” of Your Podcast by Tom WebsterMore gambling ad spend goes to TV than all other formats combined by Sara LebowNPR names tech executive Katherine Maher to lead in turbulent era by David Folkenflik…as for the rest of the news: Audacy projects ambitious revenue growth in streaming and podcasting

Jan 25, 2024 • 4:25

Diversity Delivers, Personalization Pitfalls, Money Movers, & More

Here's what you need to know for today in the business of podcasting:Most streaming music tracks do not reach monetisation threshold by Ella SagarBrands Are Getting Shy On DEI, But Reaching Diverse Audiences Is Still Good Business by Anthony VargasWhy Personalized Ads Go Wrong And How To Do Them Right by Hana Yoo…as for the rest of the news: Magellan has published their rankings of top podcast advertisers for December 2023, Brian Morrissey reflects on what media publishing might look like if the

Jan 24, 2024 • 3:49

The “Why” of Your Podcast

Since the beginning of podcasting, people have yearned to know exactly why someone does or does not listen to their podcast. Tom Webster reflects on what answering a “why” can uncover.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Jan 24, 2024 • 9:52

Audio's 2024 Momentum, Challenging TV Upfronts, Networks Test AI, & More.

Here's what you need to know for today in the business of podcasting: How podcast networks are testing AI tools for faster translation, ad sales by Sara GuaglioneI analyzed 28.5 million Apple Podcasts star ratings by Dan MisenerParamount Won’t Return to TV’s Upfront Week in New York by Brian SteinbergAre awards worth it for Canadian podcasts? By Kattie LaurLUMA: 2024 Will Be Better For M&A (No, Seriously This Time) by Allison SchiffSound will no longer be an afterthought

Jan 23, 2024 • 6:56

Sports' Gen Z Problem, Host-Read on YouTube, Podcasting's Cool Factor & More

Here's what you need to know for today in the business of podcasting: Not All Podcast Ads are Created Equal. Here's Why by Kedric WallsSports has a Gen Z problemAre Podcasts Cool (Again)?Hot Pod Interviews NPC Podcast Chief Collin Campbell…as for the rest of the news: amplifi’s Steven Goldstein writes The Truth About Podcasting’s Measurement Makeover, PodBean’s final free live event of “Podcast Launch Month” is this Thursday, and healthcare is projected to invest over $36 billion in U.S. adverti

Jan 22, 2024 • 5:08

Skippable Ad Engagement, Pivoting to Long-Term Branding, Podcasting x SXSW, & More

Here's what you need to know from this week in the business of podcasting.Podcast Download: Disconnect Between Ad Creative and Audience ExpectationsTikTok on Skippable Ads, Becoming Search DestinationCommunication is Key in PodcastingPodcasting Grows at SXSWQuick HitsWhile they may not be top story material, the articles below from this week are definitely worth your time:The 25th Hour by Tom Webster. This week in the Sounds Profitable newsletter, Tom explains how Duolingo, rocks, and sand can h

Jan 19, 2024 • 8:26

Podcasts Save Time, Teen's Search on TikTok, Chrome Closes Cookie Jar, & More.

Here's what you need to know for today in the business of podcasting:The 25th Hour by Tom WebsterPodcasts are key tool for TV discovery, research shows by Adam ShepherdAmy Poehler to Keynote at Podcast Movement EvolutionsTikTok gains favor among Gen Z over Google for searches by Jeremy GoldmanDaily Beast Podcast Secretly Records Paul F. Tompkins, Reframes Discussion…as for the rest of the news: WARC Media predicts global ad spend will break $1 trillion this year, Marketing Brew gives a “way too

Jan 18, 2024 • 5:33

Podcast Ad Expectations, 1 Billion Down-Under Downloads, Podcasting's Programmatic Potential, & More

Here's what you need to know for today in the business of podcasting: Podcast Ad Creative Disconnect Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download by Pierre BouvardAustralians downloaded more than 1 billion podcasts in 2023Can programmatic help podcasts find the money? by Damian Fowler…as for the rest of the news: Headliner reflects on 2023’s statistics and feature launches, Signal Hill Insights discusses how YouTube and video will grow podcasting this year, and Bryan Barl

Jan 17, 2024 • 3:40

The 25 Hour Day

Tom Webster explains what rocks, sand, and Duolingo can teach podcasting in how we frame listening statistics and audience behavior. Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Jan 17, 2024 • 7:57

SXSW x iHeart Awards, Skippable Ad Appeal, Keeping Child-Safe Compliant, & More.

Here's what you need to know for today in the business of podcasting: The incredible shrinking podcast industry by Max TaniTikTok reports non-skippable video ads may harm engagement by Nicola AgiusHow children's privacy laws complicate connected TV tracking practices by Tim PetersonS&P says advertisers have resumed spendingiHeartMedia Announces Return of ‘The iHeartPodcast Awards’ with Live Event in Partnership with SXSW on March 11, 2024…as for the rest of the news: PodPod reports Audioboom

Jan 16, 2024 • 4:51

A Year in Acquisitions, YouTube Ingests RSS, Accounting for Authenticity, & More

Here's what you need to know for this week in the business of podcasting: Podcast Acquisitions & Investments - 2023 Industry RecapSXM Media’s Digital Audio Research RecapYouTube Launches RSS Feed IngestionBranded Music and AuthenticityQuick Hits: 5 Strategies For Podcast Expansion In A Zero-Sum Audio World by Steven Goldstein. Recent Edison Research data shows daily time spent listening to audio content has remained stable for a decade. Goldstein discusses strategies for podcasting to grow i

Jan 12, 2024 • 7:07

Acquisition in Podcasting, Spotify Ambassador Ads, Branded Music Pitfalls

Here's what you need to know for today in the business of podcasting:Podcast Acquisitions & Investments - 2023 Industry Recap by Bryan BarlettaAmbassador Ads are going away.The Untapped Potential of Audio in Retail Media Networks by Joshua YamuderIf music marketing is a gateway to culture, brands must navigate carefully, execs say…as for the rest of the news: The recently-canceled podcast Death, Sex & Money from WNYC has been revived by Slate, and if you’re interested in more coverage of

Jan 11, 2024 • 4:36

RSS Live on YouTube, 2023's Average CPM, Podcast Execs on 2024 & More

Here's what you need to know for today in the business of podcasting: YouTube officially allows creators to publish podcasts via RSS feeds by Reem MakariAfter a tough year, podcast execs say 2024 will bring in new advertisers amid stiff competition for listeners by Sara GuaglioneLibsyn CPMs down 6% for 2023 by Adam ShepherdCan Programmatic Audio Rise In The Charts In 2024? by Hana Yoo…as for the rest of the news: Lower Street has announced their speaker lineup for a free brand podcast summit on

Jan 10, 2024 • 4:24

NPR's Brand Safety, SXM's Mood Ring, COPPA on Contextual, & More.

Here's what you need to know for today in the business of podcasting: Sounder Analysis: NPR's News Podcasts Significantly Safer for Brands than General Population of News PodcastingContent Mood Targeting5 Strategies For Podcast Expansion In A Zero-Sum Audio World by Steven GoldsteinHow Will Contextual Advertising Fare When The FTC Revises Its COPPA Rule? by Allison Schiff…as for the rest of the news: iHeartmedia and Magnite join forces to launch a new marketplace, AdLarge signs exclusive sales p

Jan 9, 2024 • 4:25

Podcasters in Pajamas, SXM's Research Roundup, Cumulus Signs BiggerPockets & More.

Here's what you need to know for today in the business of podcasting: Streaming audio twice as “authentic” than TV for advertisers. Podcasts? Nine times. by Brad HilliOS 17, a writeup by Pete BirsingerWhy Gen Z’s biggest podcasters are working from bed by Lilly SmithThe 5 trends that will shape sports marketing in 2024 by Alyssa MeyersMusic streaming service SoundCloud tunes up for sale by Mark Kleinman…as for the rest of the news: Signal Hill Insights shares three potential game-changers from t

Jan 8, 2024 • 5:20

Christmas Sports Sold Out, YouTube and Co-Measurement, SmartLess' Big Business, & More

Here's what you need to know for today in the business of podcasting: Disney nearly sold out Christmas sports ad space in early December.Simplecast Announces YouTube IntegrationSmartLess Proved Celeb Podcasts Can Mean BusinessYouTube Postpones Co-Viewing Measurement PlanQuick Hits: What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024 by Kristina Monllos. Digiday interviews several people in the advertising industry to get their take on the near-fu

Dec 22, 2023 • 6:59

Simplecast's YouTube Integration, Barbie's Lessons for 2024, Netflix's Data Dump, & More

Here's what you need to know for today in the business of podcasting:Simplecast adds YouTube integration for automatic uploads by Adam ShepherdWhat marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024 by Kristina MonllosHere's What's Missing From Netflix's Data Dump, According to Ad Experts by Bill Bradley…as for the rest of the news:  Podimo has secured €44 million in combined funding, and eMarketer finds most TV and video ad buyers require at least t

Dec 21, 2023 • 4:31

Seasonal Podcast Ad Strategy, Streaming Audiobook Royalty Concerns, 2024 Agency Trends, & More

Here's what you need to know for today in the business of podcasting: Welcome to the ad-free internetSpotify's Push Into Audiobooks Sparks Concern Among Authors by Ashley CarmanThe Crucial Timing of AdsMedia Buying Briefing: Here are five media agency trends to watch in 2024 by Antoinette Siu and Michael Bürgi …as for the rest of the news: Rain News shares the audio-related highlights from Nieman Labs’ 2024 predictions, and Marketing Brew covers how Agencies of Record could become a thing of the

Dec 20, 2023 • 4:33

IAB Creator Economy Study, YouTube Postpones Co-Viewing, 2024 Ad Trends, & More

Here's what you need to know for today in the business of podcasting: IAB Releases First-of-Its-Kind Research Report on the Creator Economy Advertising OpportunityWhat Worked in 2023: Brands in Podcasting by Annalise NielsenYouTube postpones co-viewing measurement plan by Tim PetersonAd Trends In 2024: Digital Deceleration, AI Rising, More Ad-Supported Streaming…as for the rest of the news: Tink Media has launched Podcast Group Therapy to offer podcast marketing strategies in tight-knit online s

Dec 19, 2023 • 4:36

Disney's Christmas Sports Inventory, SmartLess' Big Business, Behind the SiriusXM Rebrand, & More

Here's what you need to know for today in the business of podcasting: Disney is almost sold out of Christmas NFL, NBA, and Rose Bowl ad inventory by Alyssa MeyersMailchimp cancels podcast after refusing to work with union producers by Ariel ShapiroHow Will Arnett, Jason Bateman and Sean Hayes’ ‘Smartless’ Proved Podcasts Can Mean Big Business by Addie MorfootBehind the scenes of SiriusXM’s rebrand by Alyssa Meyers…as for the rest of the news: Podnews has launched a fun tool to find which Netflix

Dec 18, 2023 • 4:51

Host Engagement in Video Podcasts, Spotify Signs Warner Bros. Discovery, TikTok Top Teen Choice & More

Here's what you need to know for this week in the business of podcasting: Sound You Can See: Podcasting’s Video DilemmaEdison Research, Cumulus Media publish Q3 Share of Ear StudySpotify Inks Podcast Deal With Warner Bros. Discovery for CNN, HBO and More Shows by Caitlin HustonTeens social media platform choices are shifting.

Dec 15, 2023 • 7:14

Podcasting's Video Dilemma, Realm Signs Adelicious, Marketers Predict Podcast Adspend, & More

Here's what you need to know for today in the business of podcasting: Sound You Can See: Podcasting’s Video Dilemma49% of global marketers predict increase in podcast ad spending by Adam ShepherdAudio Is One Of Agency Giant WPP’s Top 10 Trends For 2024.Realm inks deal with Adelicious

Dec 14, 2023 • 3:41

10 Critical Facts about Video and Podcasting for Success in 2024

Sound You Can See, our latest research on the role of video in podcasting, presents a compelling picture of a single audience, choosing audio or video depending on their mood and environment. Tom Webster breaks down the ten things you need to know from this important study.Sound You Can See WebinarWritten by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundspro

Dec 14, 2023 • 11:15

TikTok Podcasts Ending, Podcasting's Newest Demographic, McDonald's Continues Diverse Podcast Initiative, & More

Here's what you need to know for today in the business of podcasting: TikTok Sunsets Podcast FeatureTeens are more online than ever, but platform preferences differ: report by Jasmine SheenaPodcasters & Advertisers: Meet Your New Audience by Paul RiismandelThe Specialist DSPs Giving Omnichannel Giants A Run For Their Money By James Hercher…as for the rest of the news: McDonald’s has committed to supporting diverse podcasting for another two years, and Brian Morrissey discusses podcasts as ‘n

Dec 13, 2023 • 3:52

Podcasting Eats Share of Ear, Spotify Signs Warner Bros. Discovery, & More

Here's what you need to know for today in the business of podcasting: Edison Q3 2023 “Share Of Ear”: AM/FM In-Car Listening Surges To Pre-Pandemic Norms, Spoken Word Grows To Highest Level, And Pandora and Spotify Are Down by Pierre BouvardSpotify Inks Podcast Deal With Warner Bros. Discovery for CNN, HBO and More Shows by Caitlin HustonTikTok, gaming, and AI will define the advertising landscape in 2024, report says

Dec 12, 2023 • 3:39

TikTok Going Longform, 2024 Ad Spend Predictions, Tech Startup Capital Issues & More

Here's what you need to know for today in the business of podcasting. People are watching longer TikToks. What does that mean for competition with YouTube? by Sara LebowA look at holding company 2024 ad spending forecasts by Antoinette SiuFrom Unicorns to Zombies: Tech Start-Ups Run Out of Time and Money by Erin GriffithWhat creator Anna Kai looks for in a brand partner by Katie Hicks…as for the rest of the news: Livewire has published an update to their tracking of iOS 17 auto-download changes

Dec 11, 2023 • 5:00

Audio to Pass $75 billion, ANA Finds Missing Adspend, Programmatic Summit Recap, & More

Here's what you need to know from this week in the business of podcasting: The Fastest Growing Languages in PodcastingPodcast Download Fall 2023, Cumulus Media and Signal Hill InsightsSpotify Announces LayoffsANA Study Finds Nearly 2/3rds of Ad Dollars Never Reach Intended AudiencesQuick Hits: The Partial Attention Economy of Video Podcasting by Tom Webster. Surveyed podcast audiences say they’re media-agnostic when it comes to how and where they consume podcasts. Tom examines what this means fo

Dec 8, 2023 • 7:29

Podcast Language Diversity, ANA Finds Missing Adspend, Programmatic Summit Recap, & More

What Are the Fastest-Growing Podcast Languages? by Becca Butcher‘We have to test or you’re dead next year’: Overheard at the Digiday Programmatic Marketing Summit by Kayleigh BarberPodcasts aren't as doomed as they look. But some of the best ones are by Scott NoverOnly around a third of ad dollars reach ‘intended audiences,’ ANA finds by Ryan Barwick…as for the rest of the news: Tidal announces a layoff of 10% of its staff, and more Digiday coverage of the Programmatic Marketing Summit in which

Dec 7, 2023 • 4:49

The Partial Attention Economy of Video Podcasting

When asked if they listen to full podcast episodes, watch full episodes, or watch clips, audiences surveyed gave a resounding “yes.” Tom Webster breaks down what that means for podcasting and how we should act on it.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Dec 6, 2023 • 6:24

Audio to Pass $75b, Spotify Announces Layoffs, NPR Hires Campbell, & More

Spotify Cuts 1,500 Jobs, CEO Ek Says Streamer Must Be Leaner by Lucas ShawDeloitte: Audio Market To Surpass $75 Billion In 2024.Libsyn Unveils November 2023 Podcast Advertising Rates, and 5 Developments to Watch in 2024…as for the rest of the news: NPR hires former Gimlet executive editor Collin Cambell to oversee podcast strategy, PodPod reports the BBC is investing more in podcasting as part of a digital pivot, Marketing Brew examines why advertisers are excited about attention metrics, and Ho

Dec 4, 2023 • 4:12

RAJAR's MIDAS Study, Podcast Guests Generate Revenue, Trader Joe's Podcast Advantage & More

Here's what you need to know from this week in the business of podcasting: RAJAR: UK Podcast Weekly Reach Has Doubled Since 2017Ad Revenue Growing Faster Than ExpectedPodcast Guesting Drives Defector SubscriptionsBranded Podcast Enables Better Coverage, Connection With FansQuick Hits:Putting Success In Your Way With Video by Tom Webster. With the growth of video podcasting, it’s time to re-examine how podcasting thinks about audiences watching podcasts instead of listening. Tom Webster breaks do

Dec 1, 2023 • 9:14

Ad Revenue Beats Expectations, Black Friday Goes Omnichannel, New Podcast Documentary, & More

Here's what you need to know for today in the business of podcasting: Strong online sales show Black Friday was an ‘omnichannel event’ by Alex VuocoloAd revenue is growing faster than expected, per analyst by Ryan BarwickDigiday+ Research: Publishers’ programmatic revenue didn’t shake out the way they’d hoped, but it’s still a bright spot How audience-first creative is amplifying audio and video campaigns for 2024 by Alex Donics…as for the rest of the news: The trailer and IndieGoGo campaign for

Nov 30, 2023 • 4:45

Podcasting's Multiplatform Future, Ad Market Growth Continues, Chili's Sonic Branding & More

Here's what you need to know for today in the business of podcasting: Podcasting’s Multiplatform Imperative by Steven GoldsteinInnovid study examines impact of measurement and optimization gaps across CTV campaigns by Antoinette SiuGoogle’s Search Partner network comes under fire in research underlining brand safety vulnerabilities by Ronan ShieldsWhy Chili’s brought back its baby back ribs jingle by Alyssa Meyers…as for the rest of the news: MediaPost reports the ad market has grown for its fou

Nov 29, 2023 • 6:07

Putting Success In Your Way With Video

With the growth of video podcasting, it’s time to re-examine how podcasting thinks about audiences watching podcasts instead of listening. Tom Webster breaks down the differences, and how the two aren’t mutually exclusive.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Nov 29, 2023 • 7:02

Australian Audio Spend Up, Stripping Podcast Ads, IGN's Realm Deal, & More

Here's what you need to know for today in the business of podcasting: Auddia Announces Intent to Strip Ads From PodcastsDigital audio ad spend in Australia up 16.2% September quarter 2023Realm & IGN Strike Podcast Deal Including Scripted Adaptation Of Justin Roiland Videogame ‘High On Life’ From Squanch Games by Peter White…as for the rest of the news: Apple shares the most popular podcasts of the year, and Adam Bowie takes a look at the RAJAR Midas report.

Nov 28, 2023 • 4:35

UK Podcast Reach Doubles, Guest Hosting Drives Revenue, Trader Joe's Podcasting Play, & More

Here's what you need to know for today in the business of podcasting: Rajar Midas: podcasts double weekly reach in six years by Ella SagarThe shifts that will impact 2024’s video ad landscape by Jennifer KingDefector Annual Report, September 2022 – August 2023How Trader Joe’s, Erewhon, and H-E-B, have cultivated a cult following Women more disengaged with news than men…as for the rest of the news: The Podcast Show 2024 is now accepting session and speaker submissions until Friday, December 8th (

Nov 27, 2023 • 5:55

Spotify's Android Commission Rate, X Cancels MRC Audit, Adblocker Usage Rising & More

Here's what you need to know for today in the business of podcasting: A secret Google deal let Spotify completely bypass Android’s app store fees by Adi Robertson and Sean HollisterBrand safety concerns mount as X (formerly Twitter) pulls out of MRC audit by Krystal ScanlonNewsGuard’s Whitelist Of Ukrainian Publishers Aims To Combat Wartime Misinformation by Anthony VargasRoku And Unity Want To Prove CTV Is A Performance Channel by Alyssa BoyleWorking From Home Spurs Ad Block Rates to Rise by Tr

Nov 21, 2023 • 6:30

Spotify’s Global Ad Expansion, Podcasters > Social Influencers, Consumer Holiday Spending & More

Here's what you need to know for today in the business of podcasting:Forecast: Double-Digit Online Ad Growth For Both 2023 And 2024.Spotify Audience Network expands to five new global markets by Reem MakariSystem1: New Study Reveals How Audio Personalities Drive Advertising Effectiveness by Pierre BouvardAmazon joins pack offering deals a week ahead of Black Friday by Alex VuocoloCost of living is squeezing the entertainment budgets of Australians…as for the rest of the news: JAR Audio breaks do

Nov 20, 2023 • 5:07

TikTok's Spotify Integration, Record Spoken Word Listenership, Podcasting's Video Dilemma, & More

Here's what you need to know from this week in the business of podcasting: The Spoken Word Audio Report 2023YouTube Debuts New AI Content PoliciesSaving TikTok Songs to Spotify With New IntegrationAd Engagement Declines With Lack of RepresentationQuick Hits:Spotify’s podcast and audiobook discovery will get a boost from Google Cloud’s AI by Amrita Khalid. Google Cloud’s Large Language Models will be used to scan all podcasts and audiobooks on Spotify to improve metadata and discoverability. Podc

Nov 17, 2023 • 7:51

Spotify’s Google AI Play, Australia’s Top 100, YouTube’s AI Policies & More

Here's what you need to know for today in the business of podcasting:Spotify’s podcast and audiobook discovery will get a boost from Google Cloud’s AI by Amrita KhalidYouTube intros new AI governance policies. AI helps enforce them by Brad HillThe case for and against brand safety by Seb Joseph and Krystal ScanlonDefining Premium Video - How VAB and Comcast’s FreeWheel are Trying to Settle TV Industry Debate by Jack Neff…as for the rest of the news: PodPod covers how to hit the mark with GenZ po

Nov 16, 2023 • 5:21

Feed Drop: Sounds Profitable’s Bryan Barletta on Building an Audio Industry

What is the “future of audio business?”Today on the podcast, we’re excited to feature Bryan Barletta’s recent guest interview on Podcast Perspectives, the weekly show produced by our friends at The Podglomerate (the podcast firm specialized in producing, distributing, and monetizing podcasts for high-profile clients including Freakonomics Radio, PBS, NPR stations, Harvard Business School, and more). Podcast Perspectives brings on audio leaders and industry executives to walk through the biggest

Nov 16, 2023 • 30:46

Predictive Contextual Audience Targeting, Representation Impacts Ads, Global Signs iHeart

Here's what you need to know for today in the business of podcasting: Acast Inks Global Partnership with Proximic by Comscore for Cookie-Free Podcast Targeting Across More than 100,000 PodcastsLack of representation in ads causes disengagement in majority of UK audienceWhy Advertisers Should Care About Hitting The Right Note With Hispanic AudiencesGlobal signs exclusive podcast distribution and licensing deal with iHeartMedia

Nov 15, 2023 • 4:48

TikTok x Spotify, Few Word Do Trick, New Podcast Trends Report

Here's what you need to know for today in the business of podcasting: 2023 Podcast Trends Report from Megaphone and SpotifyLess Is More: Reduce Audio Ad Copy Word Count And Improve Effectiveness, According To Colourtext’s Jason Brownlee by Pierre BouvardYou Can Now Easily Save Songs to Spotify From TikTok With a Simple TapHow Agencies are Adapting to Marketers’ Increased Focus on the Creator Economy by Aleda Stam and Brian BonillaAs for the rest of the news… Advertisers are finding broken links

Nov 14, 2023 • 5:02

Post-Strike Advertising, NPR Spoken Word Report, Increasing YouTube Podcast Reach

Here's what you need to know for today in the business of podcasting: Spoken word audio report (NPR / Edison Research): Record high consumption; podcast share growing; AM/FM unbeatable in the car by Brad HillAs the strikes end and Hollywood gets back to business, what happens next for advertisers and ad buyers? by Kristina MonllosAmericans to brands: look inward before weighing in on politics by Alyssa MeyersHow I got 10x YouTube subscribers by adding video to my podcast by Ashley Hamer…as for t

Nov 13, 2023 • 6:11

Brands Increase 2024 Budgets, Super Bowl Podcast Potential, Podcast Consumer Verticals, & More

Here's what you need to know from this week in the business of podcasting: Study Looks into Podcast Listener’s Consumer VerticalsSuper Bowl 54 Ad Space is Hot, As Are Sports Podcastsebiquity: 60% of Brands to Increase 2024 Ad BudgetsQ3 Podcast Earnings RoundupQuick HitsWhile they may not be top story material, the articles below from this week are definitely worth your time:Making The Case for Podcasting by Tom Webster. Tom tackles the ever-present problem of making an appealing pitch for podcas

Nov 10, 2023 • 6:53

SiriusXM Revamp Revealed, Niche Beats Scale, Spotify's Fan Study, & More

Here's what you need to know for today in the business of podcasting: SiriusXM Lowers Price, Reboots to Take on Streaming Music Rivals With “Human-Curated” Focus by Alex WeprinMedia Briefing: In 2024, publishers and buyers say events and niche media will win ad dollars over scale by Kayleigh BarberPodcasters Can Better Connect to Their Audiences With the Insights From Our Latest Fan Study…as for the rest of the news: Veritone has posted their Q3 results, and Insider breaks down the difference be

Nov 9, 2023 • 4:08

Bigger 2024 Ad Budgets, Podcasting's Branding Boom, Spotify's Growing Library

Here's what you need to know for today in the business of podcasting: 200,000+ Audiobooks Are Now Available to Spotify Premium Listeners in the U.S.Branding Investment in Podcasting Doubles, Magnifying Focus on Brand LiftSixty percent of major brands plan to increase their ad budgets in 2024, new research showsTwilight of the brands by Brian Morrissey

Nov 8, 2023 • 5:46

Making the Case for Podcasting

Tom Webster tackles the ever-present problem of making an appealing pitch for podcasts to non-listeners.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.Summary

Nov 8, 2023 • 11:29

Acast's Sales Growth, Podcast Listener Consumer Verticals, AdWeek's Podcast Awards, & More

Here's what you need to know for today in the business of podcasting: What types of podcast listeners are which types of consumers? By Brad HillAcast’s US bet pays off with 55% net sales growth in North America by Reem MakariConsumer attention and ad spend are mismatched. Where does that leave advertisers? By Sara LebowThe Top 50 Podcasts in the U.S. Q3 2023 from Edison Podcast MetricsBrands Still Test Interactive Voice Ads Years After Launch by Stephen Lepitak…as for the rest of the news: BBC S

Nov 7, 2023 • 4:45

Super Bowl Ad Sellout, New BBC Podcast Tool, NYT Covers LeVar, & More

Here's what you need to know for today in the business of podcasting: CBS is ‘virtually sold out’ of ad slots for Super Bowl 58 by Alyssa MeyersAdaptive Podcasting - open source release from BBC Research & Development?LeVar Burton Wants to Be Heard by Laurel Graeber…as for the rest of the news: Attention vendors are trying to bring measurement tools currently available in other fields (like podcasting) to YouTube, and continuing the theme of major news sources covering podcasts: a recent Was

Nov 6, 2023 • 3:51

Interactive Audio Ads, Jolly Holiday Spending, Spotify's Audiobook Revamp, & More

Here's what you need to know from this week in the business of podcasting:Amazon launches interactive audio adsConsumer Shopping Habits Forecast 2019 NumbersMarketers to spend holiday budgets (mostly) in NovemberThe Implications of Spotify’s Audiobook RevampQuick HitsSounds Profitable launches branded podcast directory in partnership with Lower Street by Reem Makari. As announced in Bryan Barletta’s article on Wednesday, Sounds Profitable has partnered with branded podcast production company Low

Nov 3, 2023 • 6:16

A Billion for Audioboom, Branded Podcast Directory, Marketers' Big November

Here's what you need to know for today in the business of podcasting: Sounds Profitable launches branded podcast directory in partnership with Lower Street by Reem MakariMarketers to spend most of holiday budgets in November: report by Alyssa MeyersIP addresses may not be the post-cookie data solution adtech wanted by Ryan Barwick …as for the rest of the news: Forrester Research finds CMOs are far less dour about Q4 than they were last year, Audioboom celebrates breaking one billion advertising

Nov 2, 2023 • 4:20

Top September Podcast Advertisers, BBC Podcast Growth, Keeping Your Feed Fresh

Here's what you need to know for today in the business of podcasting: BetterHelp And Amazon Lead Monthly Ranking Of Top Podcast Advertisers. [Source]Radio beats TV: Audacy describes an audio blueprint for advertisers by Brad Hill [Source]BBC Sounds Quarter 3 2023 [Source]How podcast networks use existing feeds to improve engagement and discoverability for new shows by Sara Guaglione [Source]…as for the rest of the news: AdvertiseCast has published their average cost-per-thousand impressions for

Nov 1, 2023 • 4:47

Brands in Audio - A New Platform for Branded Podcasts

How big is the branded audio space? What’s the best way to find the top production companies, the brands they represent, and what categories are gaining the most traction in the branded podcast space? Brands in Audio.Written by Bryan BarlettaEdited by Tom WebsterAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Nov 1, 2023 • 6:43

GenZ Brand Recognition, Monitoring Apple Podcast Analytics, Spotify's Audiobook Evolution

Here's what you need to know for today in the business of podcasting: Gen Zers can recognize brands based solely on ‘sonic memes,’ report says by Alyssa MeyersAre my podcast downloads declining because of iOS 17? by Dan MisenerThe Smartest Decision Spotify Has Made In Years by Eric NuzumFor all its gains, podcasting still in early catch-up (IAB part 2) by Brad HillAs for the rest of the news… Digiday covers why Cirque du Soleil is leaning into influencer marketing (including a branded podcast fr

Oct 31, 2023 • 5:40

Amazon's Interactive Audio, Positive Holiday Shopping Indicators, 2024 Programmatic Strategies

Here's what you need to know for today in the business of podcasting: Amazon launches interactive audio ads on both ad-supported Amazon Music and Amazon Publisher Direct on Alexa in the U.S. [Source]Consumers are celebrating (and shopping for) the holidays like its 2019 by Alyssa Meyers [Source]Ad-tech firms and political agencies prepare for another year of spending heavily on CTV by Marty Swant [Source]The JAR Audio Podcast Landscape featuring Sounds Profitable Research by Roger Nairn and Laur

Oct 30, 2023 • 3:55

Podcasting's Brand Safety Boom, Netflix Frequency Drop, Wondery Podcasts on CTV

Here's what you need to know for this week in the business of podcasting:Less is More: ARM’s Podcast Ad Break StudyBrand Safety, Programmatic Growth, and DAI Dominance in IAB ReportWondery Podcasts to Air on CTV ChannelsNetflix Lightens Ad LoadQuick Hits: How Branded Podcasts Might Be One Key To New Listeners by Tom Webster. The potential reach for podcasts about favorite brands is about 106 million Americans 18+, according to The Power of Brands in Podcasts: A Podcast Landscape Study.Good Tape,

Oct 27, 2023 • 7:08

Podcast Ad Frequency Study, YouTube Trend Data, IAB Podcast Revenue Report, & more.

Here's what you need to know for today in the business of podcasting: What is the Optimal Number of Ads in an Audio Ad Break? by Lisa Prentis JacobsU.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for GrowthYouTube Culture & Trends Report 2023…as for the rest of the news: -AdExchanger shares what they overheard at the Prebid Summit, MarketingBrew shares what they overheard at Advertising Week, and Maria Novikova shares her top ten podcasts to stay abreast of news

Oct 26, 2023 • 3:31

Sports Podcast Branding Potential, Phones Dominate Shopping, Spotify's Podcast Strategy

Here's what you need to know for today in the business of podcasting: Mobile phones are the most popular devices used to shop, report says by Alyssa MeyersHow brands can engage with the next generation of sports fans by Alyssa MeyersIn pursuit of profit, Spotify looks to AI rather than original content for its podcasting future by Ariel ShapiroSound To Screen: How To Shoot Video That Doesn’t Suck by Steven Goldstein…as for the rest of the news… next Monday Jessica Alpert of Roccoco Punch is mode

Oct 25, 2023 • 9:17

How Branded Podcasts Might Be One Key To New Listeners

This week, Tom Webster takes a look at Brand Fans, and how branded podcasts could actually grow the overall audience for podcasting. Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Oct 25, 2023 • 9:17

Wondery CTV Play, DTC Brands on Programmatic Audio, Did Somebody Say McDonalds?

Here's what you need to know for today in the business of podcasting: Wondery launches three podcast FAST channels on Amazon Freevee by Sara Guaglione  [Source]DTC Brands Experiment with Programmatic Podcast Ads but Find Mixed Results by Phoebe Bain [Source]Here’s how our top podcasts of the year get listeners to stay by Karen Burgess [Source]McDonald’s jingle, 20 years later by Alyssa Meyers [Source]As for the rest of the news… Spotify’s Q3 earnings show a surprise operating profit, and Marketi

Oct 24, 2023 • 5:16

Apple’s Podcast Advertising Potential, Netflix's Ad Frequency, UK Podcast Upfront, & More

Here's what you need to know for today in the business of podcasting: Apple considers selling more podcast ads by Ashley CarmanNetflix’s Answer To Subscriber Churn? Fewer Ads by Alyssa BoyleThe 25-year-old media planner and the screenshot industrial complex by Brian MorrisseyHow major podcast players are moving ‘beyond’ audio formats by Ella SagarCTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not by Alyssa Boyle

Oct 23, 2023 • 5:41

YouTube's RSS Ingestion, New Branded Podcast Study, Antiquated Keyworld Blocking, & More.

Here's what you need to know for this week in the business of podcasting:The Power of Brands in Podcasts, A Podcast Landscape StudySpotify’s Dave Byrne on brand safety, suitability measures.Study: listener prefer relevant podcast ads, more forgiving than with music.YouTube RSS Integration and AdvertisingQuick Hits:Confused About Video? The Listeners Aren’t! by Tom Webster. While the question “what is a podcast” can lead to complicated responses from podcasters, respondents to The Podcast Landsca

Oct 20, 2023 • 9:13

Reframing YouTube Podcasting, CTV Measurement Needs Transparency, Millennials Love Podcasts, & More

Here's what you need to know for today in the business of podcasting:Confused About Video? The Listeners Aren’t! by Tom WebsterMeet the MillennialsPublishers pitch their methods for growing and engaging audiences to marketers by Sara GuaglioneTV Measurement Is Transforming – But Buyers Need More Transparency by Alyssa Boyle…as for the rest of the news: As for the rest of the news… writer Will Page expresses concern that many authors still don’t know how Spotify’s royalty structure works for audi

Oct 19, 2023 • 5:25

Keyword Blocklist Danger, Spotify’s Brand Safety Play, ARN Aims for SCA, & More

Here's what you need to know for today in the business of podcasting: Streaming-Powered Tools Coming to Spotify [Source]ARN takeover bid for SCA by Chris Pash [Source]Dave Byrne on Spotify’s “Sensitive Topics” Tech [Source]Why publishers are the new brand ambassadors by Kayleigh Barber [Source]…as for the rest of the news: a new AdExchanger Talks episode pleads with brands not to add terms like ‘Israel’ and ‘Hamas’ to keyword blocklists, and a new 30 second Allstate ad stresses ‘there’s a podcas

Oct 18, 2023 • 4:43

Confused About Video? The Listeners Aren’t!

While the podcast industry frequently debates what qualifies ‘a podcast’, data from The Podcast Landscape shows podcast listeners have a pretty consistent idea. Tom Webster breaks down that data and what it can mean for YouTube as the biggest place for podcast discovery.  Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Oct 18, 2023 • 7:57

YouTube's Podcast Ad Policy, B2B's Marketing Bloom, Publishers Mislabeled as MFA

Here's what you need to know for today in the business of podcasting:YouTube Podcasts in the UK and The Youtube Advertising Conundrum by Adam Bowie [Source]Some Black-owned publications push back on MFA reform amid declining traffic by Kayleigh Barber and Sara Guaglione [Source]Why the time is now for agencies to establish a B2B arm by Jason Pollock [Source]…as for the rest of the news: YouTube launches new AI-powered tool to target popular videos related to specific cultural moments, and a new

Oct 17, 2023 • 4:48

YouTube Passes Netflix w. Teens, Targeting Gen Alpha, Public Media's Future, & More

Audio ads can be effective, but only if they’re not disruptive: report. By Alyssa Meyers [Source]“Without margin, there is no mission” by Ariel Shapiro [Source] What does the narrowing range of streaming service CPMs mean for advertisers? By Paul Verna [Source]YouTube passes Netflix as top video source for teens by Kif Leswing [Source]Brands are taking notice of Gen Alpha by Jasmine Sheena [Source]

Oct 16, 2023 • 6:07

Canada's Podcasting Registration, Latino Podcast Listener Data, Reinforcing Download Metric, & More

Here's what you need to know for this week in the business of podcasting: Joint Statement on the Continued Integrity of the Download MetricHow Spreaker Detects OutliersThe Latino Podcast Listener Report 2023Breaking down Canada’s new podcast platform registration form.Quick Hits: Nearly Half of Data Use for Ad Targeting is Wrong by Jack Neff. A reminder to those in the podcast space to work with partners that are meticulous in both their accuracy and purging what they find to be inaccurate.TV an

Oct 13, 2023 • 7:38

Download Metric Integrity, Speaker's Outlier Algorithm, Airchecks in Podcasting, & More

Here's what you need to know for today in the business of podcasting: Joint Statement on the Continued Integrity of the Download Metric by Bryan BarlettaKeep Calm and Detect OutliersThe bots have come for podcasts by Max TaniAd-free viewing is getting more expensive by Kelsey SuttonAs for the rest of the news… the IAB has released a podcasting buyer-seller checklist, Marketing Architects CEO Angela Voss breaks down why CTV isn’t working for performance marketers, and to round this out we have a

Oct 12, 2023 • 4:30

Postal Match Issues, HGTV Stars Launch Podcast Network, Improving Hispanic Targeting, & More.

Here's what you need to know for today in the business of podcasting: Nearly Half the Data Used for Ad Targeting is Wrong by Jack NeffHispanic Audience Measurement Requires Nuance. We’re Still Using Blunt Instruments by Hana YooTV and film producers prepare for potential post-strike production logjam by Tim Peterson…as for the rest of the news: Signal Hill Insights Paul Riismandel shows how one can measure streaming audio alongside podcasts, Acast’s Megan Davis writes about the company embracing

Oct 11, 2023 • 4:07

Latino Listener Report, Canadian Podcast Registration, Spreaker's PodUptime, & More

Here's what you need to know for today in the business of podcasting. The Latino Podcast Listener Report 2023Advertisers will spend $84 billion on ad fraud this year: report by Ryan BarwickHot Pod: Breaking down Canada’s new podcast platform registration formMeasurement issues still plague the business, but agencies hope their solutions help marketers by Antoinette Siu and Marty SwantAs for the rest of the news… YouTube has launched podcast functionality for YouTube Music in the UK, Rooster Teet

Oct 10, 2023 • 4:36

Keyword Buying in Video, Authentic Hispanic Audio Campaigns, YouTube's Podcasting Potential & More

Here's what you need to know for this week in the business of podcasting: Dentsu, GumGum, Iris.tv build video keyword targeting capability Advertising Campaigns for Hispanic Audiences Outside OctoberAcast and Henkel. Adweek. YouTube’s Current (and Potential Future) Place in PodcastingQuick Hits: Why Branded Content Could Be Bigger Than You Think by Tom Webster. In this week’s Sounds Profitable newsletter, Tom takes a look at the potential for brands and podcasts, and how data shows they have eve

Oct 6, 2023 • 8:10

Amazon Audio DSP Goes UK, Social Referrals Down for News ,Branded Podcast Study, & More

Here's what you need to know for today in the business of podcasting: Why Branded Content Could Be Bigger Than You Think by Tom WebsterWith New Ads Targeting Black And Latino Voters, Biden Campaign Sees Radio As 'Trusted Messengers.'Podcast ads on Amazon DSP will now offer Amazon Audiences to self-service advertisers in the UKSocial media traffic to top news sites craters by Sara Fischer…as for the rest of the news: the Google antitrust case heats up as the DoJ accuses them of illegally increasi

Oct 5, 2023 • 4:38

Spotify + Audiobooks, AdvertiseCast's CPM Increase, Veritonic Holiday Ad Study, & More.

Here's what you need to know for today in the business of podcasting: Brands Are Slowly Going Always-On With Hispanic Audiences by Catherine Perloff https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/media/brands-always-on-hispanic-audiences/amp/Rising podcast ad rates break 3-month trend in September by Brad Hill https://rainnews.com/advertisecast-podcast-ad-rates-september-2023/Acast and Henkel Celebrate Conversations about Hispanic Hair Care in Podcast Advertising Campaign https://s

Oct 4, 2023 • 5:05

Why Branded Content Could Be Bigger Than You Think

Tom Webster takes a look at the potential for brands and podcasts, and how data shows they have even more room to grow.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Oct 4, 2023 • 9:28

Podcasts in Classrooms, Gen Z Adults Embrace Audio, ADL Search Ad Investigation, & More.

Here's what you need to know for today in the business of podcasting:Streaming video, music among Gen Z’s most popular media activities by Sara Lebow https://www.insiderintelligence.com/content/streaming-video-music-among-gen-z-s-most-popular-media-activitiesFree Podcast Program Coming to Classrooms with TinkerClass. http://tinkercast.com/press-release/Profiting from Hate: Platforms’ Ad Placement Problem https://www.adl.org/resources/blog/profiting-hate-platforms-ad-placement-problemWNYC Parent

Oct 3, 2023 • 5:05

Dentsu's Keyword Buying, Spotify's CTV Play, Amazon Podcast Previews Go Global, & More

Here's what you need to know for today in the business of podcasting: DENTSU BRINGS KEYWORD BUYING TO CONNECTED TV TO IMPROVE BRAND SAFETY AND TARGETING by Jack Neff https://adage.com/article/media/dentsu-brings-keyword-buying-connected-tv-improve-brand-safety-and-targeting/2519186Amazon Music launches Podcast Previews in several global markets by Reem Makari https://www.podpod.com/article/1839177/amazon-music-launches-podcast-previews-several-global-marketsACA study reveals the three factors dr

Oct 2, 2023 • 5:23

Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More

Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Spotify Announces Voice Translation https://newsroom.spotify.com/2023-09-25/ai-voice-translation-pilot-lex-fridman-dax-shepard-steven-bartlett/Hispanic Audiences Love Audio, But Spanish Less of a Factor https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-b

Sep 29, 2023 • 7:45

Brand Lift for Influencer ROI, International Podcast Day, Adlarge Partners w/ Barometer

Here's what you need to know for today in the business of podcasting: Influencer agency adopts brand lift metrics across campaigns to address measurement challenges by Antoinette Siu https://digiday.com/media-buying/influencer-agency-adopts-brand-lift-metrics-across-campaigns-to-address-measurement-challenges/Everything In Store for Podcast Listeners and Creators This International Podcast Day https://newsroom.spotify.com/2023-09-28/international-podcast-day-transcripts-chapters-show-pages-globa

Sep 28, 2023 • 4:15

Audio Attention Outperforms, Sunsetting Google Podcasts, CTV Lifts Programmatic, & More.

Here's what you need to know for today in the business of podcasting: How attention metrics is tuning into audio investments by Michael Bürgi https://digiday.com/media-buying/how-attention-metrics-is-tuning-into-audio-investmentsGoogle Podcasts to shut down in 2024 with listeners migrated to YouTube Music by Sarah Perez https://techcrunch.com/2023/09/26/google-podcasts-to-shut-down-in-2024-with-listeners-migrated-to-youtube-music/Helping More Podcast Listeners Get the Podcast Habit by Jeff Vidle

Sep 27, 2023 • 4:38

SXSW x Podcasting

Pack your bags, because the Business of Podcasting takes center stage this year at SXSW.Credits:Written by Bryan BarlettaEdited by Tom WebsterAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Sep 27, 2023 • 5:04

Apple's Apps to Podcasts, Streaming Spending Down 25%, Branded Narrative Has More Lift, & More

Here's what you need to know for today in the business of podcasting: Over 100 new podcasts from top apps and services launch on Apple Podcasts: https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Hispanics Remain Big Audio Users, But Nielsen Says Language Is Less A Factor Than In The Past. https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastTell Me a Sto

Sep 26, 2023 • 5:10

Spotify's Voice AI, Ads on Prime Video, Behind the Minimum Guarantee Numbers & More

Here's what you need to know for today in the business of podcasting: Spotify Announces Voice Translation: https://twitter.com/eldsjal/status/1706325294481576006Podcast Executives Say the Industry Has a Fraud Problem by Ashley Carman: https://www.bloomberg.com/news/newsletters/2023-09-22/podcast-executives-say-the-industry-has-a-fraud-problemMaking the case for investing in audio ads in 2024 by Alexandra Samet: https://www.insiderintelligence.com/content/making-case-investing-audio-ads-2024Holly

Sep 25, 2023 • 4:54

Ad Spend Recovery, Audio Could Overtake TV Reach, FTC: Keep it Clear with Kids, & More

Here's what you need to know from this week in the business of podcasting: Pierre Bouvard: AM/FM Radio and Podcasts Could Recapture Lost TV ReachDigital Ad Spend Showing Promising Recovery After Recession FearsFTC Warns Against “Blurred Advertising” When Marketing to KidsCDC Reframes Flu Narrative Using Digital Display and Audio Campaign

Sep 22, 2023 • 8:15

Audio Flu Shots, TV Industry Certifies Nielsen Competitors, Podcasting's 3 Eras, & More

Here's what you need to know for today in the business of podcasting: The CDC Uses Digital Advertising To Reframe The Narrative Around Flu Vaccines by Hana YooThe Three Eras Of Podcasting by Steve GoldsteinThe Joint Industry Committee Forges Ahead With Currency Certification by Alyssa BoylePrize draws and 'over-sampling': How researchers are hunting media's missing audiences by Ella Sagar

Sep 21, 2023 • 4:34

FTC Defines Blurred Advertising, Spotify on Apple, Sony Downsizes Podcasting, & More

Here's what you need to know for today in the business of podcasting:FTC recommends brands avoid “blurred advertising” when marketing to kids by Ryan BarwickApple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack by Ronan Shields and Seb JosephHolding Apple Accountable: The Future of the Internet Economy Depends On It by Dustee JenkinsGoogle Antitrust Trial: Ad Targets Tweaked to Meet Revenue Targets, Exec Says By Leah Nylen

Sep 20, 2023 • 5:05

I’m Not Exactly Sure What You Do

Tom reflects on the many people who would gladly listen to podcasts, if we could tell them exactly what podcasts actually are. A podcasting Got Milk moment.Credits:Written by Bryan BarlettaEdited by Tom WebsterAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Sep 20, 2023 • 7:28

Digital Ad Spend Recovering, Pivot to Pivot to Video, '24 to Break Political Ad Records, & More

Digital Ad Spend Showing Promising Recovery from Recession Fears.[Digiday Source] [Digiday Podcast] [AdExchanger Source] [Adweek Source]IAB launches foundational industry training programs[Source]2024 will see the highest political ad spend of all time: report by Jasmine Sheena[Source]The State of Video Monetization Report[Source]…as for the rest of the news: SXM Media CEO Jennifer Witz teased the upcoming revitalized version of the SXM app during an investor conference, and AdWeek breaks down w

Sep 19, 2023 • 6:03

Audio Outgrows Adspend, Recapturing TV’s Reach with Podcasts, NASA en Español

Here's what you need to know for today in the business of podcasting: AM/FM Radio And Podcasts Can Recapture Lost TV Reach Due To Writers/Actors Strike As 22% Of The Heavy Linear TV Audience Say They Will Watch Less TV This Fall by Pierre BouvardThis Is Not My Beautiful Host Read Ad. How Did I Get Here? By Paul Riismandel. Substack writers are launching podcasts on the platform to ease reliance on ad revenue by Sara GuaglioneNASA to release first full season of Spanish-language podcast by Reem M

Sep 18, 2023 • 5:53

A Holistic Approach to Podcasting | Feed Drop

Bryan Barletta joins E.B. Moss in this episode of Insider Interviews, also featuring Paul Riismandel from Signal Hill Insights and Ken Lagana from Audacy, about taking a holistic approach to the business of podcasting and what it takes to approach podcasting as a unique medium and leverage all aspects of it to drive growth.Visit the Insider Interviews website for more on this episode:  https://insiderinterviews.blubrry.net/2023/09/06/a-holistic-approach-to-podcasting/Read about it on theCustomer

Sep 15, 2023 • 54:48

Claritas Acquires ArtsAI, Audible's Into the Buffyverse, Google's Antitrust Case, & More

Here's what you need to know from this week in the business of podcasting. Over half of business owners are daily podcast listeners, study shows by Reem MakariHow Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media by Jack NeffAudible to produce Buffy the Vampire Slayer spinoff podcast with original cast, Kc Wayland directing.An advertiser’s guide to the Justice Department’s case against Google’s search empire by Ronan ShieldsQuick Hits:Ad-technical Difficult

Sep 15, 2023 • 7:59

Buffy's Podcast Stake, Inclusive Leadership Makes More, APAC Marketers on Measurement & More

Here's what you need to know for today in the business of podcasting:Top ten popular podcasts consumed in affluent households by Brad HillOriginal Buffy the Vampire Slayer stars returning for new Audible series about Spike by Sydney BucksbaumInclusion as Innovation: How These Marketing Leaders Stay Ahead by Leaving No One Behind by Jason NotteMarketers prioritise measurement but aren't evaluating key metricsHow Brands Can Learn To Stop Worrying About Brand Safety And Love The News by Allison Sch

Sep 14, 2023 • 6:05

Podcasts Command Attention, Influencer Spend Increasing, the DoJ's Case Against Google & More.

Here's what you need to know for today in the business of podcasting: Influencer Spending Forecast To Grow Double-Digits This Year by Inside Audio MarketingThe Economist adds podcast subscription tier by Sara FischerAn advertiser’s guide to the Justice Department’s case against Google’s search empire by Ronan ShieldsMax Stays Minimal

Sep 13, 2023 • 4:22

Ad-technical Difficulties

This year we’re celebrating Sounds Profitable’s third anniversary with a nice slice of humble pie as we reflect on the current state of podcast adtech.Written by Bryan BarlettaEdited by Gavin GaddisSpecial Appearance by Theo BarlettaHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Sep 13, 2023 • 12:07

Claritas Converts ArtsAI, The Delete Act, Importance Of Social Search, & More

How Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media by Jack NeffNPR adjusts to revenue realities with flat budget projections for -23/24 by Brad HillMarketers focus on search, discoverability as social media use evolves by Kristina MonllosCreators function like standalone media channels by Jasmine EnbergHere's What Buyers Really Thought About the 2023 Upfront by Bill Bradley…as for the rest of the news: BBC Sounds head of metadata and publishing managemen

Sep 12, 2023 • 5:03

Influencer Spend Outpaces Social, Media Mix Problems, Business Owners Overindex as Listeners, & More

Essential news for today in the business of podcasting: Over half of business owners are daily podcast listeners, study shows by Reem MakariThe Podcast You Want to MakeInfluencer spend is growing faster than social ad spend by Sara LebowFirst Cannabis Ads Coming Soon to Spotify by Thomas EdwardWhy Facebook, Google And Amazon Are Embracing Media Mix Modeling by John McDermottYouTube is going to remove some ad controls for creators by Jay Peters…as for the rest of the news: Reuter’s CRO Eric Dante

Sep 11, 2023 • 5:00

SXM’s Brand Safety Play, ABC Audio Picks Advertisecast, Luminary Adds Ads w/Acast, & More.

Here's what you need to know for this week in the business of podcasting. Sirius XM, Barometer, ArtsAI Partner to Create Brand Safety and Suitability Tool.CPMs Plummet for Digital, Less so for Podcasts. Spotify Raising Audience Requirement for Ambassador AdsParents are spending less on back-to-school shopping this year: report by Alyssa MeyersNielsen SourceActually, We Love Ads by Tom Webster. Tom takes a look at a slide from The Podcast Landscape in America study and breaks down what it means f

Sep 8, 2023 • 7:34

SXM Announces Brand Safety Tool, Podcast CPMs Hold Steadier Than Digital, & More

Here's what you need to know for today in the business of podcasting:Sirius XM Creates a Podcasting Brand Safety and Suitability Tool for Advertisers by Antoinette SiuWhen Data Misleads by Brian MorrisseyYouTube is Experimenting With Longer but less Frequent Ad Breaks on TV by Emma RothDigital CPMs Plummet, 2H Rebound Expected by Karlene LukovitzAdvertiseCast Average Podcast CPMsWhy Advertisers Aren’t Moving to Streaming TV as Quickly as Viewers by Parker Herren…as for the rest of the news: Niel

Sep 7, 2023 • 6:01

Back to School Opportunities, Podcasts at 7% Share of Eare in Cars, & More

Here's what you need to know for today in the business of podcasting: First-Ever Auto Brand “Share Of Ear” Reveals Listening Among Car Owners By Pierre BouvardSpotify to Cut Back Promotional Spending on White Noise Podcasts by Ashley CarmanParents are spending less on back-to-school shopping this year: report by Alyssa MeyersWhy Some Content Distributors Have Too Many Ads by Alyssa BoyleProgrammatic CTV Still Has A Lot Of Growing Up To Do by Alyssa BoyleAnd for the rest of the news… Spotify’s Ra

Sep 6, 2023 • 5:41

Actually, We Love Ads

Tom Webster presents data from The Podcast Landscape that reinforces the value of (good) branded podcasts and what they could accomplish.Written by Tom WebsterEdited by Gavin GaddisAudio editing and Narration by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Sep 6, 2023 • 7:26

New Research on Causes of Podcast Churn, Nielsen's Podcasting Today Report & More

Here's what you need to know for today in the business of podcasting. Lapsed listening and podcast churn are due to time constraints by Amrita KhalidPodcasting Today- Audience Insights from Nielsen and Edison Research Publisher Adoption for New Video Ad Specs Lags 6 Months After Introduction by Catherine Perloff & Mark Stenberg As Disney Loses More Streaming Subs, It Bets On Advertising by Alyssa BoylePodPod and Campaign launch Audio Advertising Awards

Sep 5, 2023 • 4:40

Podcast Ad Spend Up 5% YoY, Branded Kids' Podcasts Prove Popular, & More

Essential news from this week in the business of podcasting. Word of mouth is still the best podcast promotion tool, study shows by Reem Makari Frozen's Story Will Continue In a New PodcastAudible partners with Nickelodeon to launch Are You Afraid of the Dark? companion podcastWondery, Dr. Seuss Enterprises Ink Deal for Slate of Original Kids PodcastsPBS Kids Expands Podcasting Slate With Launch of ‘Jamming on the Job’ Featuring 123 AndrésTV’s Nielsen complaints get louderNearly 3 out in 10 U.S.

Sep 1, 2023 • 9:26

Word-of-mouth Still Best Podcast Promotion Tool, Ad Spend Continues to Grow, & More

Here's what you need to know for today in the business of podcasting: Word of mouth is still the best podcast promotion tool, study shows by Reem Makari New podcast studies showing growth in ad spend, listeners suggest the bubble hasn’t burst by Sara GuaglionePBS Kids Expands Podcasting Slate With Launch of ‘Jamming on the Job’ Featuring 123 Andrés by Abbey White…as for the rest of the news: the Washington Post covers the utility of podcasts as background noise for listeners with ADHD, Marketing

Aug 31, 2023 • 4:07

Podcasting's Top Spenders in July, CTV Buyers Want Program Data, & More

Here's what you need to know for today in the business of podcasting: July 2023: Top spenders, movers and shakers in podcast advertisingCan the Benefits of Digital be a Rising Tide for All Audio? By Jeff VidlerCTV ad sellers are pushing more content-related signals into the programmatic bidstream by Tim PetersonTV’s Nielsen complaints get louder by John Ourand…as for the rest of the news: Five late-night talk show hosts have launched a Spotify podcast which will use all proceeds to pay staff of

Aug 30, 2023 • 4:08

The Podcast You Want To Make

After talking to so many Podcast Movement attendees last week about how to grow their audience, Tom Webster asks a hard question - should you make the podcast you want to make? Written by Tom WebsterEdited by Bryan BarlettaAudio editing by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Aug 30, 2023 • 6:42

Time Spent With Podcasts Quadruples Since 2017, Dr. Seuss Coming to Wondery+, & More

Here's what you need to know for today in the business of podcasting: “Share Of Ear” Q2 2023: Podcasts And AM/FM Radio Represent The Vast Majority Of Time On The “U.S. Ad-Supported Audio Clock,” Podcast Growth Surge Continues, And Spotify’s Usage Growth Does Not Benefit Advertisers by Pierre BouvardWondery, Dr. Seuss Enterprises Ink Deal for Slate of Original Kids Podcasts by Abbey WhiteStreaming’s big pain point: there’s too much stuff to watch by Kelsey SuttonThe Podcast Landscape Webinar with

Aug 29, 2023 • 4:21

29% of US Households Cancel Video Streamers, New Nickelodeon Audio Drama, & More.

Here's what you need to know for today in the business of podcasting.As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money by Jeremy Goldman Audible partners with Nickelodeon to launch Are You Afraid of the Dark? companion podcast by Reem MakariThe Floor Plan  A Jolly Holiday For Retailers Previously Anticipating Q4 Recession by Corinne CasagrandeAnd for the rest of the news… ARN’s CEO speaks to the network’s digital audio success and importanc

Aug 28, 2023 • 4:06

Updates Coming for Apple and Spotify, Podcast Ad Consideration Up, & More

Here's what you need to know this week in the business of podcasting:Three updates to Apple PodcastsAdvertiser Perceptions: Podcast Advertising Consideration and Spending Intention Grow to Nine-Year High Among Agencies and MarketersOlder Adults Make Up Just 4% Of People Featured In AdsChanges coming to Spotify for PodcastersAnd in Quick Hits: Exclusive: SXM Media partners with The Trade Desk and HUMAN by Reem Makari. SXM Media will add support for third-party audibility measurement to programmat

Aug 25, 2023 • 7:39

Embracing YouTube Podcasting, CTV's Path Through Maturity, & More

Here's what you need to know for today in the business of podcasting:Embracing YouTube: A Must for Today’s Podcasters by Steve Goldstein.Older Adults Make Up Just 4% Of People Featured In Ads by Karlene Lukovitz Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision by Wayne FriedmanAdalytics Claps Back With Evidence Of Behaviorally Targeted Ads Served In Kids Content On YouTube by Allison Shiff

Aug 24, 2023 • 3:46

Updates to Spotify for Podcasters, PodcastOne to go public, & more

Here's what you need to know today in the business of podcasting. Changes coming to Spotify for PodcastersPodcastOne readies public offering in September by Brad HillProduct placements can drive searches and purchases, research finds by Kelsey SuttonFrozen's Story Will Continue In a New Podcast by James Whitbrook

Aug 23, 2023 • 3:23

Triton Digital Integrates YouTube, new Advertiser Perceptions study, & More

Here's what you need to know for today in the business of podcasting: Triton Digital Announces YouTube Integration with Podcast Metrics Westwood One - Advertiser Perceptions: Podcast Advertising Consideration and Spending Intention Grow to Nine-Year High Among Agencies and MarketersPodPod Exclusive: Nearly 90% of comedy podcast listeners have a parasocial relationship with their hosts.Stepping Into Barbie’s Heels: Is a Branded Content Renaissance Coming? by Sam Anderson

Aug 22, 2023 • 3:18

Apple Partners with Linkfire, SXM partners with The Trade Desk, & More

Here's what you need to know today in the business of podcasting. Three updates to Apple Podcasts Exclusive: SXM Media partners with The Trade Desk and HUMANBarry Hott on Instagram Reels over-serving adsSpotify hits record number of users worldwide but struggles to monetize growthFormer UTA Agent Launches Kids and Family Audio Company With Agency Backing And for the rest of the news… Variety covers a star-studded new podcast with ad sales handled by Gumball, publishers are seeing per-subscriber

Aug 21, 2023 • 5:14

Acast Partners with Podscribe, Amazon's building an SSP, & More

Stories covered this week in the business of podcasting:Acast Announces Podscribe as Global Preferred Attribution Partner. Shifting Share of Ear: A nine-year comparison of radio and podcasts by Brad HillMattress Firm's Branded Podcast Drives In-Store Sales with iHeartMedia by Catherine PerloffAmazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business by Lauren JohnsonQuick hits: Making a Podcast People Hate by Tom Webster - Using data from the upcoming Sou

Aug 18, 2023 • 7:28

Acast Partners with Podscribe, How Former Spotify Exclusives Perform, & More

Here's what you need to know for today in the business of podcasting: Acast Announces Podscribe as Global Preferred Attribution Partner. (Read more on the subject: In Defense of Third-Party Podcast Solutions.)What former Spotify exclusives ‘Armchair Expert’ and ‘Anything Goes’ can reveal about audiences by Amrita KhalidThe FTC updated its endorsement guidelines for the first time since 2009—and some people have questions by Katie Hicks…as for the rest of the news: Edison Research’s Q2 edition of

Aug 17, 2023 • 3:36

Why Podcasters Should Embrace Ad Measurement, New Acast US Leadership, & More

Here's what you need to know today in the business of podcasting. Why Podcasters and Publishers Should Lean into Ad Measurement by Paul RiismandelAcast Supercharges US LeadershipThis year’s upfronts deals, broken down by Kelsey Sutton

Aug 16, 2023 • 3:01

Making a Podcast People Hate

Tom Webster shows off data from the upcoming study The Podcast Landscape in America and discusses the power of focusing a podcast to a specific audience over generic broad-reaching topics. Written by Tom WebsterEdited by Bryan BarlettaAudio editing by Gavin GaddisAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Aug 16, 2023 • 7:21

Descript Acquires Squadcast, Australian Podcast Ad Revenue Up 64%, & More

Here's what you need to know from today in the business of podcasting: Descript Acquires SquadCastTop 15 podcast advertisers in AustraliaGoogle Repays Advertisers After Report of Low-Quality Ads by Garett SloaneDentsu Reports Sequentially Lower Q2 Growth, Cites Tech And Financial Slowdowns by Joe Mandese…as for the rest of the news:And for the rest of the news… YouTube is revamping how linking off-site will work, and Brian Morrissey discusses the next wave of B2B media (which sounds like a perfe

Aug 15, 2023 • 3:22

Podcasts reach 10% share of ear, Amazon's building an SSP, & more.

Here's what you need to know today in the business of podcasting. Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad businessShifting Share of Ear: A nine-year comparison of radio and podcastsMattress Firm's Branded Podcast Drives In-Store Sales with iHeartMediaAnd for the rest of the news… Audacy debuts new study The Rise of the Cross-Platform Listener. Digiday breaks down key differences between Gen Z and Gen Alpha for brands, and American Public Media an

Aug 14, 2023 • 3:06

Podcasting Q2 Earnings, Spotify x Patreon, and more.

Here's what you need to know for this week in the business of podcasting: Connect Patreon to Spotify and Stream Your Favorite Podcasts in One PlaceQ2 Earnings Calls in PodcastingWhy some publishers are reducing their podcast slate to try to grow their audio businessesQuick Hits: The Song of the Summer, and the Joe Rogan Problem Libsyn’s AdvertiseCast Signs Exclusive Ad Partnerships with Two Leading Podcast Networks. The Podcast Academy and DPC Entertainment Launch Podcast 360.

Aug 11, 2023 • 8:32

Spotify x Patreon is here, Why Most Podcasters Skip Video, and more from The Download

Here's what you need to know for today in the business of podcasting: Why Are More Than Half of Podcasters Still Not Publishing Video?Connect Patreon to Spotify and Stream Your Favorite Podcasts in One PlaceHow ad tech’s measurement titans are pivoting to attention and activationIndie agency census reveals expected areas of ad spend growthAnd for the rest of the news… Digiday has a guide for what’s in and what’s out in influencer marketing for 2023, and this week’s issue of The Rebooting reminds

Aug 10, 2023 • 3:44

The Download for August 9th, 2023

What you need to know for today in the business of podcasting: KQED snatches up Snap Judgment and Spooked by Amrita KhalidPodcast networks report Q2 revenue growth, with positive signs for continued improvements in 2023 by Sara GuaglioneCTV Buyers Are Still Struggling to Know Where Their Ads Ran by Catherine Perloff …as for the rest of the news: Arrow Media has been appointed Acast’s commercial partner for Queensland, Australia, and new eMarketer data suggests web publishers are ‘fighting over a

Aug 9, 2023 • 3:17

The Song of the Summer, and the Joe Rogan Problem

While podcasting has had several 'song of the summer' moments since Serial's smash success in 2014, in recent years those mainstream attention-getting moments are dominated by one polarizing figure. Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Aug 9, 2023 • 9:35

The Download for August 8th, 2023

Here's what you need to know for today in the business of podcasting: “True potential” in Sirius XM podcast biz by Brad HillWhy concerns of influencer marketing oversaturation are overblown by Kristina MonllosWhen Podcast Apps Miss The Mark by Steve GoldsteinHow soft is the ad market, really? By Ryan Barwick…as for the rest of the news: Eric Nuzum reflects on what makes a good podcast host, Sean Howard explains yield optimization and what it means for podcasting in Flightpath, and Forbes covered

Aug 8, 2023 • 4:42

The Download for August 7th, 2023

Here's what you need to know in the business of podcasting for August 7th. Why some publishers are reducing their podcast slate to try to grow their audio businessesMagnite And FreeWheel Link Up In The Name Of InteroperabilityAcast to focus on automation to ‘create value’ for advertisersTop 3 podcasts in U.S. remain the same over two yearsThe Media Rating Council is angling for better clarity in an era of compounding complexityAnd for the rest of the news… Digiday’s new Media Briefing presents t

Aug 7, 2023 • 4:21

Audio Ads Outperform Video for Attention & 2 Other Stories

This week's stories: Audio Ads Outperform Video for Attention and Brand Recall, Dentsu Study Finds. The ad slowdown (or lack thereof) gives the industry reason to hopethe kids podcast listener reportQuick Hits: Introducing The Download by Bryan BarlettaThe Download is now a daily podcast, covering news important to the business of podcasting Monday through Thursday, with the usual weekly recap continuing on Fridays. NAVA posts info for SAG-AFTRA strike.The National Association of Voice Actors ha

Aug 4, 2023 • 7:01

The Download for August 3rd, 2023

Here's what you need to know for Thursday, August 3rd.Inside Audio Marketing - Katz: Target Consumers With Messages That Relate To Where They Listen To Radio.RainNews - Quantifying brand marketing uncertainties and risks, Veritonic says audio is paramountSpotify - WPP & Spotify Announce First-of-its-Kind Global PartnershipMediaPost - TV 'Ad Intolerant' Viewers Still In The Minority, Study Finds

Aug 3, 2023 • 3:34

The Download for August 2nd, 2023

Here's what you need to know for Wednesday, August 2nd. Podcast Company Realm Acquires Kid-Focused Pinna as Industry Consolidates by Ashley CarmanSiriusXM is betting big on its next-gen app by Amrita KhalidGood Karma Brands to run operations, sales for ESPN Radio by Andrew BucholtAs strikes halt Hollywood projects, the TV ad industry is on the line by Kelsey SuttonFuture of TV Briefing: How top streamers’ ad prices have trended in this year’s upfront negotiations by Tim Peterson

Aug 2, 2023 • 4:01

Introducing The Download

Bryan announces the newest evolution of The Download: a daily newsletter covering the essential news for the business of podcasting.Credits:Written by Bryan BarlettaEdited by Tom WebsterAudio edited by Gavin GaddisAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Aug 2, 2023 • 9:19

The Download for August 1st, 2023

This is The Download from Sounds Profitable, your daily source for the essential news of the business of podcasting, brought to you by Spreaker from iHeart. Here’s what you need to know for today, Tuesday August 1st. AdAge - Audio Ads Outperform Video for Attention and Brand Recall, Dentsu Study Finds. The study was conducted by Lumen and commissioned by Dentsu, with Amazon Ads, Cumulus Media, iHeartMedia, Spotify, and SXM Media participating. 41% of audio ads generated correct brand recall in f

Aug 1, 2023 • 4:16

Podcast Listeners Likely Skip Radio Ads & 2 Other Stories

Stories covered: The Fully-Produced Podcast Ad: Are we leaving attention on the table?Spotify's Q2 Earnings CallYour favorite TV rewatch podcast is here to stay - but don’t expect any new ones. Quick Hits: Only Be Kind by Tom WebsterThis week, Tom writes about the legacy of Frank Cody and a life philosophy he brought to radio that podcasting would do well to implement: Only be kind.NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study by Joe MandeseTo combat the rising issue

Jul 28, 2023 • 7:52

Only Be Kind

Tom Webster reflects on the life of someone important to both him and audio in general, as well as a valuable lesson we can learn from how he thought about life. Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Jul 26, 2023 • 10:45

Podcasts are Growing Globally & 2 Other Stories

Stories covered: U.S. podcasters are attracting more international listenersWhy a ‘podcast election’ is unlikelyAd overexposure on CTV hurts streamers as much as brands.Quick Hits: Will Podcast Ad Revenues Double by 2025? Not Without These Five Things by Tom Webster.Podcasts draw devoted audiences, but ad spending lags by Catherine Wolf. The Rumors of Podcasting’s Death Have Been Greatly Exaggerated...Redux by Eric Nuzum. Why Podcast Ad Creative is Pivotal, Now More than Ever by Paul Riismandel.

Jul 14, 2023 • 10:26

Will Podcast Ad Revenues Double By 2025? Not Without These Five Things

Tom Webster looks at our most recent study, The Podcast Opportunity, and provides five key findings that point the way towards making podcasts a more vital part of ad spending.Credits:Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Jul 12, 2023 • 16:18

FTC Cracking Down on Endorsements & 2 Other Stories

Articles covered: Breakdown of FTC Endorsement GuidelinesYouTube Tests Crackdown On Ad BlockersThis LinkedIn article could have been a video podcast.Quick Hits: Spotify hits the 100,000 mark for video podcasts MediaMath Files For Bankruptcy, Owes Hundreds Of Millions.mowPod Supercharges Self-Serve Platform with AI-Powered Ad Copy and Precision Targeting

Jul 7, 2023 • 10:26

New Study Examines Buyer Perceptions of Podcast Advertising & 2 Other Stories

Articles covered: The Podcast OpportunitySXM Shuts down StitcherFilm and TV have collapsed over the last decade.Quick HitsLong Read- Podcasts, a hot advertising medium by Ruby Derrick ThePodcastHost.com Publishes ‘IndiePod Manifesto’ Off the Back of Independent Podcaster Census DataAcast Unlocks Largest Self-Serve Marketplace of Podcast Influencers For Media Buyers

Jun 30, 2023 • 10:44

Neither Fish Nor Fowl

With the upcoming release of Sounds Profitable’s study The Podcast Opportunity, Tom reflects on the idea of podcasting being considered ‘neither fish nor fowl’ in the advertising world. Credits:Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Jun 28, 2023 • 7:12

Spotify Shifts Podcast Strategy, & 2 Other Stories

Articles covered: Quick Hits:Registration is open for next week’s Sounds Profitable webinar for the upcoming study The Podcast Opportunity: Buyer Perceptions of Podcast Advertising. The presentation is on June 28th at 3p.m. Eastern Standard Time. The new study uncovers the latest thinking from buyers on the current state of podcasts advertising, and the strengths and weaknesses of buying the medium. In a bonus video from this week’s Product Deepdive, Podscibe’s Amelia Coomber demonstrates a new

Jun 23, 2023 • 11:27

Celebrity Podcasts: Successes or Sussexes?

This week, Tom looks at some recent data on popular podcast genres from Pew in light of Spotify parting ways with Meghan and Harry and their podcast Archetypes. What can we learn from the past about the future of celebrity podcasting? Credits:Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Jun 21, 2023 • 13:01

Podcast Listeners Receptive to Political Ads & 2 Other Stories

This week's stories: Podcast listeners well disposed to political ads (Veritonic)Let’s Think about Podcast Consumers, Not Just ListenersCan A Million Ads Simplify Hyperlocal Audio Ads By Creating Even More Of Them?Partner Events: “Demystifying Brand Lift: Measuring How Audio Ad Campaigns Resonate with Listeners.” “How Creative Testing Drives Success in Audio.”“The Podcast Opportunity: Buyer Perceptions of Podcast Advertising”Quick Hits:What AI Will Never be Able to Do That People Can by Scott Kl

Jun 16, 2023 • 10:34

Unifying Programmatic Buying

Programmatic ad placement has been stuck on the waterfall for long enough. It’s time to lay the foundation for Header Bidding in podcasting.Written by Bryan BarlettaEdited by Tom WebsterAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Jun 13, 2023 • 10:59

Spotify Downsizes 2% of Podcast Workforce & 2 Other Stories

Articles covered: Spotify to Slash Podcast Workforce, Combine Parcast and Gimlet Studios in New Round of Cuts“How Do We Pivot?”: Podcasting Turns to M&A and Cost-CuttingWhy advertisers are reconsidering keyword blocklists as brand safety approaches to hard newsGrowing Up with Podcasts: The Gen Z Podcast Listener ReportThe State of Audio Technology ReportIs YouTube Eating Podcasts? Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2023 ReportHot Pod coverage of audiobook surve

Jun 8, 2023 • 10:52

Podcasting's Biggest Opportunity

Podcasting is becoming more competitive and less collegial every year. Is that a good thing, a bad thing, or just inevitable? Tom Webster suggests there is still an important job we all need to collaborate on first. Credits:Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds Profitable theme written by Tim CameronSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Jun 6, 2023 • 8:39

Australian Podcast Ad Spend Up 13% & 3 Other Stories

This week on the Download: Why podcasters are selling subscriptions through third-party vendorsFuture of TV Briefing: CTV continues to be a black box to programmatic marketersPublishers large and small put their resources into first-party data - Digiday ResearchAustralian digital audio ad spend climbs to $51.9 millionQuick Hits: The Podscape, a collaborative effort between Magellan AI and Sounds Profitable, will be publishing a new edition this summer! In the interest of making this snapshot of

Jun 1, 2023 • 11:12

The Complicated Role of AI in Podcasting

There has been much concern over how podcasting will implement AI. Tom breaks down the current landscape, as well as future symbiotic relationships.Credits:Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds Profitable theme written by Tim CameronSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

May 31, 2023 • 11:06

A Rebuttal to Podcasting's "demise" & 2 Other Stories

This week on The Download: Advertisers and audiences refute the idea that podcasts are on the wane. NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinformation websitesWhy Black creators say brands are ‘quiet as a mouse’ on Black History Month and Juneteenth this year. Quick Hits: Podscribe Launches YouTube Conversation Modeling. The new dashboard unifies RSS and YouTube metrics into one location.ARN and Magellan AI announce Top 15 Podcast Advertis

May 25, 2023 • 10:29

A VAST Feature Request

Like a kid taking a bite of his dessert before his meal is finished, I think it’s time we enter the next phase of podcast adtech even before we finish the last.Credits:Written by Bryan BarlettaEdited by Gavin GaddisRead by Gavin GaddisAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

May 23, 2023 • 7:58

Reflecting on IAB Podcast Upfront, & 2 Other Stories

This week: Lessons from the Podcast Upfront, the Spring 2023 MIDAS report is here, and SXM Media leaders see podcast advertising maturing.|Podcasters focus on expansion and reach despite slower ad revenue growth at upfrontsPodcast Advertising Sees Slowdown in 2022, Even as Growth Rate Outpaces Other Digital MediumsDespite Layoffs and Canceled Podcasts, Podcasting Is Optimistic About AI And First-Party DataRAJAR Spring 2023 MIDAS ReportHot Pod: SXM Media Leaders talk about how podcast ads are sti

May 18, 2023 • 11:11

How Podcast and Audio Studies are Conducted

In this episode, Arielle Nissenblatt and Bryan Barletta interview Tom Webster about his recent reporting: an article he wrote for Sounds Profitable called “How To Murder a Podcast” and a YouTube video called “Research Collection Methods.” We talk about Sounds Profitable’s approach when it comes to education for the industry and how understanding research collection methods fits into our mission. We also discuss our upcoming research projects and where you can go to learn about them.Listen to lea

May 17, 2023 • 29:36

Growing Up in Podcasting - Literally

This week, we have a special guest post from Newton Schottelkotte! Newt recently graduated from college this year, but do not let their age fool you - they’ve been in podcasting for seven years now, and seven significant years at that. We asked Newt to share some perspective on how podcasting has changed, and how it can continue to grow as a viable career.Written by Newton SchottelkotteEdited by Tom WebsterAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a producti

May 16, 2023 • 15:17

DISQO Study Highlights the Power of Podcast Ads & 2 Other Stories

This week's stories: DISQO: Proving the Power of Podcast AdsElite podcasts struggle while the podcast masses thrive.Pluto TV has an ad frequency problem.Quick Hits: Newsguard Launches World’s First Journalist-Vetted Podcast Credibility Ratings. In addition to this announcement, Newsguard has also announced a partnership with Barometer to provide episode-level misinformation detection for podcasts. Dovetail from PRX is now IAB Podcast Measurement 2.1 Certified. Spotify launches the Spotify Audien

May 11, 2023 • 9:50

Podcasting's Golden Ratio

The Edison Research Share of Ear shows podcasting’s share of daily audio listening for Americans 13+ has doubled over the last nine years. This week, Tom highlights a related statistic that shows a promising ratio for podcasting’s core.Credits:Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

May 9, 2023 • 8:20

Using CTV as a Roadmap for Programmatic Audio & 3 Other Stories

This week's top stories: How to use CTV as a Roadmap for Programmatic AudioWhat downturn? In real terms, ad spending is doing just fine.Washington State passes sweeping health data lawResearch Roundup: Audacy State of AudioCumulus Media 2023 Audioscape iHeart State of Podcasting 2023Podcast Advertising Benchmark Report by PodsightsThe Soundout Index 2023Quick hits: Barometer and Audiohook partner to enable Brand Suitability and Contextual Targeting at scale. The partnership aims to allow adverti

May 4, 2023 • 11:41

Swinging for the Podcast / Audio Industry Fences

In this episode, we discuss baseball! The new pitch clock, our favorites teams…just kidding. We talk about what it means to swing for the fences in the podcast and audio space and the companies who are taking big risks. Sounds Profitable is in a unique position to not only swing for the fences ourselves, but to help others who want to help grow this industry too.Listen to learn about: The big swings we’ve taken and how they’ve paid offWhy the podcast industry needs big ideasSome Sounds Profitabl

May 3, 2023 • 23:35

A Key to Global Podcast Growth

A recent research report from Japan highlights how podcasting can grow when it germinates from a very different seed. Tom Webster breaks down the data and how it applies to podcasting everywhere Credits:Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com

May 2, 2023 • 10:00

How Brands Can Lift Minority-Owned Media & 2 Other Stories

This week on The Download: How Brands Can Lift the Tide of Minority-Owned MediaMore brands choose Boomer/GenX influencers as 'older audiences can be just as impactful' as young ones.What Marketers need to know about Generation Zennial from social media and buying habitsAnd in Quick Hits: Barometer Secures $2.25M To Expand Brand Safety And Contextual Targeting For Podcasts by Anthony Vargas. Veritonic Achieves Security Organization Control 2 Type II Certification. After an audit by Prescient Assu

Apr 27, 2023 • 9:48

Revisit: How To Approach A Podcast Industry-Wide Education Initiative

In this special re-upload, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry. Gupta comes to us by way of the digital marketing space, but has spent his career creating programming aimed at educating and serving across different sectors and levels within companies. Adtech Applied cohost Arielle Nissenblatt joins to set up the chat and break it down with takeaways at the latter half of the show.Listen t

Apr 26, 2023 • 37:59

Bringing More to the Table

Continuing Sounds Profitable’s mission to provide more for the business of audio, Bryan Barletta announces the Partner Perks Series. Get in touch to learn more about the Business Leaders Summit at The Podcast Show London! Written by Bryan BarlettaEdited by Tom WebsterAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Apr 25, 2023 • 7:55

Blocklists Continue to Hurt News, & 3 Other Stories

This week's stories: ‘They are blatantly blocking news’: Confessions of a programmatic sales lead on brand safety filters’ impact on publishers’ direct-sold adsPew Research publishes Podcasts as a Source of News and InformationAmericans Spend $48 per Month on Video Streaming Services — and Half of Those Surveyed Say That’s Too MuchFTC Warns Almost 700 Marketing Companies That They Could Face Civil Penalties if They Can’t Back Up Their Product ClaimsQuick hits:Podscribe is now IAB Tech Lab Certif

Apr 20, 2023 • 10:07

April is Adopt-a-Listener Month: A Conversation with Lauren Passell

Did you know that April is Adopt-a-Podcast Listener Month? Now you do! Bryan Barletta speaks with Lauren Passell and Arielle Nissenblatt about Tink Media, this new initiative to grow the podcast/audio space, barriers they’ve uncovered for potential listeners, and how you can get involved.Listen to learn about: How to idea for this event came aboutLauren and Arielle’s woman-on-the-street approach to ask people about their listening habitsBest practices they’ve uncovered for recommending podcastsT

Apr 19, 2023 • 40:46

S&P Revises Ad Spend Prediction & 2 Other Stories

Discussed this week:Ad Spend in the US will grow more than initially expected this year, per S&P. How brands can tailor their audio ads to target “co-listeners”Why news outlets are putting their podcasts on YouTube Quick Hits:The 2023 Quill Podcast Awards nominations are now open. Public nominations will run until April 24th, with finalists announced on May 4th and winners announced on May 17th. Eligibility guidelines and categories can be found on Quill’s website. OxfordRoad has published a

Apr 13, 2023 • 9:55

Radiodays Europe Recap: Trends, Highlights, and Research

In this episode, Tom, Arielle, and Bryan recap their experiences at Radiodays Europe, which took place last month in Prague. They discuss the expo hall, the presentation they attended, trends they identified, and much more. Listen to learn about: How Tom’s recent research was received by a primarily European audienceRadio’s prevalence in EuropeWhat podcasting can learn from radioWhy Sounds Profitable feels it’s important to be at non-podcast-specific eventsThe Podcast Summit at RadiodaysLinks:Ra

Apr 12, 2023 • 29:05

How to Murder a Podcast

This week, Tom Webster spots a misapplication of podcast research that he felt strongly enough about to hopefully nip in the bud, wherever the bud may be found.Contact for information about Business Leader Summit in London.BumperCredits:Written by Tom WebsterEdited by Bryan Barletta.Assembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Apr 11, 2023 • 17:05

AMERICA Act Aims to Regulate Big Ad Tech & 2 Other Stories

This week on The Download:AMERICA bill aims to regulate big ad techPublishers find Q1 numbers not as bad as forecastedA deep dive into podcasting in South KoreaQuick Hits:Submissions for the Digiday Media and Technology awards are approaching their regular deadline of May 11th. If you’re interested in submitting a podcast to either category, use code soundsprofitable, all one word and lowercase, to take $100 off your submission fee. Rococo Punch launches RP Labs, a vertical dedicated to continui

Apr 6, 2023 • 10:19

RIP Baked-In Ads

Podcast advertising is in a weird phase. We’re caught between our ideals and our reality; the technical capabilities of the space and the business decisions of the company. That confusion is starting to cost us trust.Written by Bryan BarlettaEdited by Tom WebsterAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Apr 5, 2023 • 7:35

Google Announces Ad Library & 2 Other Stories

This week on The Download: Google Announces Ad Library, the maturing podcast ad industry attracts more mainstream brands, and Audiobooks could become new audio advertising frontier. Quick Hits:Gumball Expands Its Host-Read Podcast Advertising Marketplace Model to YouTube Integrations. Podcast Company Audacy Shakes Up Its Leadership, Retains Cadence13 Studio by Ashley Carman. For a full transcript of the episode, links, and other episodes, please visit SoundsProfitable.com/Podcast

Mar 30, 2023 • 8:44

5 Questions To Ask Your Podcast Audience

Tom Webster recently wrote an article entitled, “What We Talk About When We Talk About Podcasts.” He posits that, while publishers may think they know a lot about their audiences, they don’t really know all that much. He outlines five questions that podcasters can ask of their audience in order to get a better grasp on who they are, what they want, and how the show can potentially appeal to more listeners like them. Arielle Nissenblatt and Tom discuss these five questions and share some more con

Mar 29, 2023 • 23:41

The Audio Customer Journey: Don’t Stop Believin’

From an undisclosed location in Prague, Tom Webster reflects on highlights from recent Sounds Profitable research and why it means radio should embrace podcasting. Credits:Written by Tom WebsterEdited by Gavin GaddisAssembled with Spooler.fmHosted by ART19Sounds Profitable theme written by Tim CameronSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Mar 28, 2023 • 11:03

Ad Fraud Yet to Significantly Impact Podcasts & 3 Other Stories

This week on The Download:Ad Fraud Yet to Significantly Impact PodcastsMarketers and creators react to potential TikTok banYouTubeTV increases price due to content costsSounds Profitable releases The Medium Moves the MessageQuick hits: The Biggest Challenge for Podcasters Today is… by Eric Nuzum in his newsletter Audio Insurgent. This issue Nuzum has a conversation with ChatGPT, asking the bot to list the biggest issues podcasters face currently. Interestingly enough, it might have parroted the

Mar 23, 2023 • 10:12

How Google Can Earn the Trust of the Podcast Industry

Google has a potentially huge opportunity to grow the podcast industry — both for publishers and for listeners (and even for advertisers) — by way of YouTube Music. The past few weeks have brought more and more attention to this possibility by way of Kai Chuk’s announcement at Hot Pod Summit at On Air Fest and a recent press release shared on Podnews. In this episode, Bryan Barletta and Arielle Nissenblatt discuss the opportunity at hand, what we would like to see, what we will likely see (reali

Mar 22, 2023 • 28:45

The Measurement Excuse

This week Bryan addresses the myth that podcasting has a unique measurement problem, and how the industry as a whole can move forward to address it. Written by Bryan BarlettaEdited by Tom WebsterAssembled with Spooler.fmHosted by ART19Sounds Profitable theme written by Tim CameronSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Mar 21, 2023 • 7:53

Podcasters weigh in on ChatGPT, and 2 Other Stories

The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now.The stories covered this week are: 6 AI tools podcasters are using for new ideas, editing, and more — and why they're skeptical of ChatGPTWhy regulators’ scrutiny of Big Tech is rekindling buyers’ interest in ad tech  News publishers lament the role of verification firms in the programmatic market Quick Hits: The J

Mar 16, 2023 • 9:49

Does the Medium Move the Message?

Does the medium move the message? Spoiler alert - yes. This week Tom Webster previews the next research project from Sounds Profitable.Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by Omny StudioSounds Profitable theme written by Tim Cameron

Mar 14, 2023 • 7:59

Spotify On Stream Announces New Features & 3 Other Stories

Gavin: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Gavin Gaddis, in for Manuela Bedoya. Shreya: And I’m Shreya Sharma.Gavin: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. You can find a link in the description or visit Magellan dot AI.Shreya: This week: Spot

Mar 9, 2023 • 10:28

Feed Drop: Danone's Conscious Marketer, Linda Bethea

This week we bring you a feed drop from Insider Interviews, in which E.B. Moss interviews Linda Bethea. The original show notes follow: Linda Bethea, Head of Marketing for Danone North America - a top 15 Food and Beverage brand and the country's largest B corp - gives Insider Interviews host, E.B. Moss, the insider's scoop on marketing 20 different beloved CPG brands, and staying true to a corporate mission of sustainability. Hear how she developed her leadership skills during stints with PepsiC

Mar 8, 2023 • 34:47

Data Decoded

In preparation for Podcast Movement Evolutions and South by Southwest, Bryan Barletta sits down with Tom Webster to discuss research, presentations, and his new weekly video series Data Decoded.Credits:Written by Bryan BarlettaEdited by Gavin GaddisAssembled with Spooler.fmHosted by ART19Sounds Profitable theme written by Tim CameronSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Mar 7, 2023 • 9:38

Podcasts Are Coming to YouTube Music & 3 Other Stories

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. You can find a link in the description or visit Magellan dot AI.Shreya: This week: Podcasts are coming t

Mar 2, 2023 • 12:29

How Can Spotify Make Streaming Ad Insertion Stick?

Writing for Sounds Profitable recently, Bryan Barletta posited the idea that Spotify has a big opportunity to use their streaming ad insertion technology to grow the industry. In this episode, Arielle Nissenblatt speaks with Bryan and Tom Webster about this opportunity, what it means for the larger industry, and how this all fits into the current zeitgeist around the future of audio (i.e. there have been some doom-and-gloom-focused articles popping up). Listen to learn about: The origins of stre

Mar 1, 2023 • 30:32

What We Talk About When We Talk About Podcasts

Every podcaster thinks they know what their audience likes. This week Tom Webster shares strategies to actually get that audience talking and directly telling you what they like. Credits:Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds Profitable theme written by Tim CameronSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Feb 28, 2023 • 16:00

Podcasting's Frequency Problems Are Not Unique & 3 other stories

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma.This week: The App Tracking Transparency Recession, Streamers struggle with frequency capping, Bumper calculates listen time, and IPG Equity Upfront Spotlights Lack of Diverse Adspend.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube,

Feb 23, 2023 • 12:36

What Will Pre-Bid Look Like in Podcasting?

On this episode of the Sounds Profitable Podcast, Bryan Barletta sits down with Audiohook's Jordan Bentley to discuss pre-bid. What is it, what does it mean in the world of display advertising, and how can it be brought to podcasting? Listen to learn about: Pre-bid/header bid for Display.Pre-bid is coming for audio.What 'headers' will look like for audio. Links:Bryan BarlettaArielle NissenblattJordan BentleyAudiohook

Feb 22, 2023 • 53:16

How Google Can Earn Our Trust

There has been a cooling of Google and YouTube's enthusiasm for podcasting as of late. Bryan Barletta details what they can do to to heat things back up.Frequency Webinar Signup Link.Credits:Written by Bryan BarlettaEdited by Tom WebsterAssembled with Spooler.fmHosted by Omny StudioSounds Profitable theme written by Tim CameronSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Feb 21, 2023 • 8:58

An FTC-Friendly Future for Podcast Ads & 2 Other Stories

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma.This week: The ‘slippery slope’ of podcast endorsements, Netflix’s ad-supported tier has teething troubles, why ad buyers are hesitant to embrace DSPs, and a look at modern contextual advertising. Let’s get started.Navigating the ‘slippery slope’ of personal endorsements in podcast adsManuela: Ov

Feb 16, 2023 • 11:43

The Podcast Experience at On Air Fest is Coming

On Air Fest is a yearly event that celebrates sound by way of the podcast and audio industries. It’s in its 7th year, and this year, there’s an added bonus to the three-day-long event: the Podcast Experience. Bryan Barletta speaks with On Air Fest founders Jemma Brown and Scott Newman about the festival, this year’s inaugural “experience,” their hopes for the future of events in the audio space, and more.Listen to learn about: How On Air Fest has evolvedHow the podcast and audio space can grow b

Feb 15, 2023 • 36:32

Podcasting's Curse of Knowledge

This week, on a very special Law and Order-flavored article, Tom Webster recounts his experience serving on a jury and what the defense’s tactics taught him about podcasting. Don’t look at the chicken.Credits:Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by Art19Sounds Profitable theme written by Tim CameronSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Feb 14, 2023 • 11:50

SXM + Mindshare Publish Black Podcast Listener Report & 3 other stories

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma.This week: Podcasting a ‘bright spot’ at SXM Media, Amplifi Media CEO counters ‘jarring headlines,’  new Black Podcast Listener Report from SXM and Mindshare, and the state of Google in podcasting.Let’s get started.Podcasting remains ‘a bright spot’ at SXM MediaManuela: ‘Tis the season of quarter

Feb 9, 2023 • 9:32

Sounds Profitable’s 2023 Roadmap

It’s 2023! Sounds Profitable has a whole new look, some new team members, and we’re looking ahead towards a year packed with value for the audio and podcasting industries.Links:Bryan BarlettaArielle NissenblattManuela BedoyaThe DownloadSounds Profitable: Narrated ArticlesSquadCastCredits:Hosted by Bryan Barletta and Arielle NissenblattSounds Profitable Theme written by Tim CameronEdited by Reece Carman and Ron TendickAssembled by Spooler MediaHosted on Omny StudiosAdditional help from Gavin Gadd

Feb 8, 2023 • 32:01

Can Spotify Make Streaming Ad Insertion Stick?

This week Bryan Barletta discusses Spotify's streaming ad insertion, what it means for their future, and how it could better the podcast industry overall. Credits:Written by Bryan BarlettaEdited by Tom WebsterProduced with Spooler.fmHosted with ART19Sounds Profitable theme written by Tim CameronSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Feb 7, 2023 • 8:50

Podcast Ad Buyers Yet to See Slowdown & 3 other stories

This week: Podcast Ad Spend Isn’t Slowing Down, IAB CEO Airs Beef with Apple, Several podcast companies are hiring, Brands Seek Alternatives Amidst Digital Clutter, and an updated edition of The Podscape is live.Open Podcasting PositionsManuela:In light of recent layoffs in the podcasting space, we would like to take a moment at the top of the show to highlight some companies that currently have positions seeking applicants. JAR Audio is hiring a full-time Audience Growth Specialist Wondery is c

Feb 2, 2023 • 10:38

Marketecture Feed Drop: Podcast Ad Tech for Dummies

This week Bryan brings you a feed drop from Marketecture.tv, featuring his interview with Ari Paparo. This episode marks the beginning of a partnership between Marketecture and Sounds Profitable! Look forward to interviews conducted by Bryan himself in future on official Marketecture channels, as well as Sounds Profitable DeepDives on the Sounds Profitable YouTube channel. From the original description: In this conversation with Ari Paparo, Bryan Barletta provides an overview of the audio advert

Feb 1, 2023 • 44:31

It's Right There In Front Of You

This week Tom Webster demonstrates how even seemingly small pieces of data can have big implications if given the right context and a story. Credits: Written by Tom WebsterEdited by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

Jan 31, 2023 • 16:27

Spotify Lays Off Six Percent Of Workforce And 6 Other Stories

This week: Spotify layoffs, TikTok Podcasts feature spotted in the wild, exclusivity deals seem to be  losing luster, and Buzzsprout launches premium subscriptions. Spotify lays off six percent of workforce.  Manuela: We start today on a dour note, but it’s the largest story to happen this week and bears covering. This Monday Spotify CEO Daniel Ek announced the company is downsizing six percent of its workforce. Chief Content and Advertising Business Officer Dawn Ostroff is also leaving the com

Jan 26, 2023 • 9:38

My Three Favorite Data Points of 2022

Tom took a look back on all of the great research that was done at Sounds Profitable in 2022 and came up with a handful of the most impactful data points. Here are his three favorite data points from 2022! Credits: Written by Tom WebsterEdited by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/list

Jan 24, 2023 • 9:28

Podcasting’s Recession Era And How Podcasters Are Approaching It And 4 Other Stories

This week: Opportunity in Kids podcasting as recession looms, Podcasting’s ‘recession era’, some audio publisher’s teams still growing in 2023, and Paul Riismandel joins Signal Hill Insights.  Podcasting’s Recession Era and how podcasters are approaching it. Manuela: This week our first segment is going to cover a variety of articles centering around an overall theme: podcasting’s reaction to the recession in early 2023. To kick things off, we continue a throughline of covering how the Kids &am

Jan 19, 2023 • 9:33

The New Sounds Profitable

We’re off to the races in 2023, and we’re taking you with us. Credits: Written by Bryan BarlettaEdited by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

Jan 17, 2023 • 8:10

Megaphone has Weekend of Outages & 8 Other Stories

This week: Megaphone’s weekend of outages, AdvertiseCast Publishes average CPM of 2022, Apple debuts Delegated Delivery, a software engineer teases adblock for iTunes, and The Podscape 2023 is live.  Megaphone has Weekend of Outages Manuela: We start from a story from the holiday break. On Monday, December 19th, https://podnews.net/update/flemish-podcast-platform on a weekend of outages for Megaphone. According to Megaphone documentation, the outage started sometime before 11am Eastern on Satur

Jan 12, 2023 • 9:55

Acquisitions & Funding - 2022 Podcast Industry Overview

Join Bryan in kicking off this year with a review of the notable acquisitions and fundraising that happened in 2022. Credits: Written by Bryan BarlettaEdited by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

Jan 10, 2023 • 10:28

Three Reasons Podcast Creatives Should Embrace, Not Fear, The Role of AI

ChatGPT and other new forms of chatbot are already able to credibly write like humans, and it’s getting harder to tell who - or what - writes any given blog post. This week, Tom explains why this is a good thing for podcast creatives, and not the apocalypse. Credits: Written by Tom WebsterEdited by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more informatio

Dec 20, 2022 • 17:33

Amazon Pushing Podcasts Offline & 5 Other Stories

This week: Amazon advertises podcasts offline, Twitter dissolves its Trust and Safety Council, Automakers phasing out AM radio, and a roundup of new research published this week.  Amazon pushing podcasts offline.  Manuela: This Monday Podnews covered Amazon Music’s new physical-space advertising campaign for their Best of 2022 podcast selections. The best-of collection has prominent placement on the front page of Amazon Music, and now the streamer is promoting it in England and France.

Dec 15, 2022 • 9:13

Brand Safety, Suitability, and Podcasting’s Superpower

Brand Safety and Suitability are among the hottest topics in podcasting. But how do the listeners feel? That’s Tom’s topic in this week’s Sounds Profitable.  Credits: Written by Bryan BarlettaEdited by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

Dec 15, 2022 • 13:30

Centering Outside the Safety of RSS

Building an app for podcast listeners is a tough sell in this world where Spotify and Apple are so dominant. But Realm has been in the game for a while and have a dedicated fan base – both of the app they launched years ago and the content that’s contained therein. In this episode, Bryan Barletta speaks with Rachel Prisock, head of data and engineering at Realm, about building, maintaining, and utilizing the app as an audience engagement and measurement tool. Listen to learn about: How Realm got

Dec 14, 2022 • 48:10

Sounds Profitable Publishes Brand Safety and Suitability Study Safe and Sound & 7 Other Stories

This week: Sounds Profitable publishes brand safety and suitability study, Edison publishes top podcast networks by reach, Libsyn unveils November 2022 podcast advertising rates, Spotify unveils its top five podcasts in Wrapped, and GroupM and Magna predict a ‘durable’ ad market next year.  Sounds Profitable publishes brand safety and suitability study Safe and Sound Manuela: We begin today’s show with something close to home. Yesterday Sounds Profitable debuted its latest research project, Saf

Dec 8, 2022 • 11:04

A DeepDive Retrospective

Just what is a Sounds Profitable DeepDive, and what have they covered this year? What drove Bryan Barletta to create them in the first place?  Read on to find out. Credits: Written by Bryan BarlettaEdited by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

Dec 8, 2022 • 9:44

Samsung Free App Issue Causes Spike In Downloads & 7 Other Stories

This week: Samsung Free app issue causes spike in downloads, Transistor joins email spam prevention movement, How streaming TV is bracing for the recession, and Spreaker debuts two new offerings, one of which sounds like a cool robot.  New auto-playing Samsung app spikes downloads. Manuela: Our top story this week, fitting for a holiday weekend, is one of collaboration and teamwork against all odds. Last week Samsung launched the Listen tab on Samsung Free, a media streaming app pre-installed o

Dec 1, 2022 • 12:30

Why CPA Ads are a Win-Win, Running a Podcast Like a Business, and More with Amanda McLoughlin

Multitude Productions has an impressive array of podcasts, resources, events, and more going for them. In this episode, Bryan Barletta speaks with Multitude CEO Amanda McLoughlin about building the company, how they handle relationships with advertisers, scaling, and so much more. Listen to learn about: (5 bullet points) Why Amanda believes CPA ads are a win-winThe Multitude Podcasting ConferenceHow Amanda and team build engaged audiencesWhy Multitude can’t scale tenfold (but maybe that’s a good

Nov 30, 2022 • 44:46

Creating Podcast Subscription Awareness

This week, Bryan comes at things from a different perspective, specifically that of the ways that the podcaster and audience interact. From how we convert a follow to a subscriber, to weighing and prioritizing each subscription solution from both the podcaster and listener perspective, and most importantly to exploring the upper limits of what we can accomplish under a subscription offering. Credits: Written by Bryan BarlettaEdited by Bryan BarlettaProduced with Spooler.fmHosted with Omny Studi

Nov 29, 2022 • 8:39

The Current State of Subscription Podcasting

This week on the Sounds Profitable Deep Dive, Bryan Barletta is joined by SoundStack CEO Jon Stephenson to embark on a three-part journey through what the audio-as-a-service company has to offer. Tune in to learn how the SoundStack platform makes podcast hosting/distribution, broadcast-to-podcast, and monetization really simple. Credits: Written by Bryan BarlettaEdited by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitabl

Nov 22, 2022 • 10:45

Apple Podcasts is using machine learning to tag episodes and 7 other stories

This Week: Apple Podcasts is using machine learning to tag episodes, IAB to require annual recertification, Edison Research shares Share of Ear Q3 statistic, and Headliner announces automated YouTube integration. Bumper Discovers Apple Podcasts Assigns Topics Automatically. Manuela: This Tuesday Bumper co-founder Dan Misener posted a new discovery that explains how Apple Podcasts can recommend individual podcast episodes based on topics discussed. The example Misener uses is an episode of Today

Nov 17, 2022 • 10:54

Podcasting, Audiobooks, And The Third Thing

Podcasts and Audiobooks are crossing the streams of spoken word content - what else is possible? This week, Tom Webster looks at ideas for hybrid non-fiction content that could open up whole new sources of revenue. Credits: Written by Tom WebsterEdited by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio

Nov 15, 2022 • 15:21

Why Sports Podcasts Could Be a Slam Dunk for Advertisers... & 6 Other Stories

This week: Why sports podcasts are a slam dunk for podcast advertisers, our quarterly earnings roundup, how the buy-side of advertising defines ‘premium’ content, how podcast advertisers are embracing Latino podcasting, and Netflix launches their ad-supported tier. Why sports podcasts could be a slam dunk for advertisers who know how to navigate the in-demand space Shreya: There’s no denying the synergy of sports and advertisers during regular game seasons, but a new article from MarketingBrew’

Nov 10, 2022 • 12:10

Is It Time To Rethink Promo Codes?

What’s the episode about: If you’re a long time podcast listener, you’re probably familiar with promo codes. In this episode, we discuss how impactful they really are. And, is it possible that they could have even more impact for listeners, publishers, and advertisers? Tom Webster proposes an upgrade. Arielle Nissenblatt and Bryan Barletta are here to discuss with it with him. Listen to learn about:  A promo code that’s been living rent free in Arielle’s head for 5+ yearsWhy promo codes work fo

Nov 9, 2022 • 23:15

Radio's Seven Warnings For The Podcast Industry: Part 2

This week, Tom continues his thoughts from last week about what Podcasting can learn from Radio’s worst mistakes. Credits: Written by Tom WebsterEdited by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

Nov 8, 2022 • 16:18

Amazon Music Adds Entire Music Catalog, Ad-Free Podcasts & 6 Other Stories

This week: Amazon Prime users get ad-free podcasts and music, Buzzsprout combats email spam, new ad placements at Apple cause brand safety issue, and a roundup of the three new podcast research studies. Amazon Music adds entire music catalog, ad-free podcasts.  Manuela: On Tuesday David Pierce, writing for The Verge, covered the changes coming to Amazon Prime subscribers.  Previously, Amazon Prime members had access to a limited batch of 2 million songs from Amazon Music’s extensive library. No

Nov 3, 2022 • 9:13

Radio's Seven Warnings For The Podcast Industry: Part 1

This week we kick off a two part series on the lessons that podcasting can take from radio's struggles.  Credits: Written by Tom WebsterEdited by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

Nov 1, 2022 • 19:17

How Podcast Networks are Making Their Own Rules for Political Advertising & 5 Other Stories

This week: A birds-eye view of how podcasting is doing political ads this year, Spotify stock drops after announcing price increase, podcast companies discuss diversity at Advertising Week and the IAB Upfront, and a massive new Nielsen study shows podcast ads universally boost brand metrics. How podcast networks are making their own rules for political advertising—and how they differ from one another. Manuela: Midterm elections are approaching fast in the United States and that means political

Oct 27, 2022 • 10:29

Two Years Later

What’s the episode about: Arielle Nissenblatt chats with Sounds Profitable partners Bryan Barletta and Tom Webster about the two year anniversary of Sounds Profitable. Learn about our content initiatives, our research, our partnership opportunities, and how you can get involved at every stage. Listen to learn about:  What it means to be a Sounds Profitable partnerWhere we think Sounds Profitable will be in another two yearsOur upcoming research initiatives AKA what we’ll be exploring nextThe ne

Oct 26, 2022 • 34:44

Where Your Podcast Plays Matters More Than You Think

What does it mean that several podcasts paid to have their podcasts downloaded in a mobile app? Let’s break down the issue at hand, where things went wrong, and what we as an industry can do to solve it. Credits: Written by Bryan BarlettaEdited by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/

Oct 25, 2022 • 9:38

TikTok spotted scraping podcast feeds & 8 Other Stories

This week: TikTok spotted scraping podcast feeds, YouTube launches audio ads and host-read ad service, Internet radio platform Live365 to distribute through TuneIn On Air, the Spoken Word Audio Report debuts next week, and Digiday research shows publishers are warming more to programmatic. Evidence suggests TikTok to explore podcasts. Manuela: TikTok is coming to podcasting, or at least it looks to be that way from the breadcrumb trail of hints the company has left behind over the past year. Mo

Oct 20, 2022 • 10:56

What Does the Competitive Landscape for Podcasting Really Look Like?

There are around four million podcasts in the world today - but how many are you actually competing with? The answer is much smaller than you might think. Credits: Written by Tom WebsterEdited by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

Oct 18, 2022 • 8:24

ESPN Nears Large New Partnership With DraftKings & 6 Other Stories

This week: ESPN to potentially partner with DraftKings, Podcasting unions make headlines, Netflix confirms two independent measurement companies, advertisers reflect on 2023 spend, and two new podcasting hosts arrive in the US. ESPN Nears Large New Partnership With DraftKingsManuela: Last Thursday Ed Hammond and Crystal Tse of Bloomberg covered an anticipated deal between ESPN and sports-betting firm DraftKings. According to an update to the piece, DraftKings’ stock rose as much as 8.8% in res

Oct 13, 2022 • 9:51

Does Podcasting Have an Ad Frequency Problem?

As interest in podcasting continues to surge, so does the expectation that podcasting adheres to norms established in other advertising channels. Today, frequency capping takes the center stage.  Podscribe DD: https://soundsprofitable.com/article/podscribeThoughtleaders: https://soundsprofitable.com/article/thoughtleaders-intelligence Sounds Profitable Podscribe A deep dive into Podscribe: critical intelligence for podcast advertisers. Dec 17th, 2020 Sounds Profitable ThoughtLeaders Partner Int

Oct 11, 2022 • 8:09

Podcasting overtakes talk radio, CPMs increase & 7 Other Stories

This week: Podcasting overtakes talk radio, CPMs increase, video game ads counting as podcast downloads, and Publishers test personalizing newsletters. Podcasting overtakes talk radio, CPMs increase Manuela: For today’s first segment we’re going to cover two recent pieces about industry growth. First, Kurt Hanson’s Rain News recap of the Audioscape 2022 talk by Cumulus Media executive Pierre Bouvard. The biggest eye-catching number from Bouvard’s presentation of Edison Research media involves h

Oct 6, 2022 • 9:15

Is It Time To Rethink Promo Codes?

With the release of We’ll Be Right Back, part two of After These Messages, Tom Webster has a few questions about promo codes. Is it time to change how we use them? Credits: Written by Tom WebsterEdited by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

Oct 5, 2022 • 5:21

Sounds Profitable - Two Years Later

Sounds Profitable is two years old this month! Founder Bryan Barletta talks about just how far we’ve come in 24 short months, and where we are headed next as we continue to serve our mission to push podcasting forward and set the course for the future of the audio business. Credits: Written by Bryan BarlettaEdited by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitabl

Sep 30, 2022 • 8:05

Podcasters Are Buying Millions of Listeners Through Mobile-Game Ads & 7 Other Stories

This week: Podcasts found using mobile game ads for downloads, a trio of new pixels announced, and the Independent is reframing programmatic for advertisers. Podcasters Are Buying Millions of Listeners Through Mobile-Game Ads Manuela: Our first story is a big one! This Tuesday, Bloomberg’s Ashely Carman published a piece reporting on the discovery that podcast companies are serving podcast players as ads in mobile games. For those not hip to mobile gaming: free-to-play mobile video games tradi

Sep 29, 2022 • 11:13

Serial and the Importance of Content Curation & 8 other stories for September 22nd 2022

This week: Serial and the importance of content curation, Spotify launches audiobooks, Spanish-language TV is surging,  why Wonder Media Network won’t use programmatic, and SirusXM is no longer the biggest podcast network by reach. Let’s get started. Serial and the importance of content curation.  Manuela: Last week news broke that prosecution would petition for the release of Adnan Syed, whose case was the subject of the first season of Serial. Since then Syed has been officially released. In

Sep 22, 2022 • 12:16

Inaugural Business Leaders Summit Recap

In this episode of Sounds Profitable: Arielle Nissenblatt and Tom Webster sit down to discuss Podcast Movement, the Sounds Profitable Business Leaders Summit, and most importantly: an update on Tom’s dog Walnut. Listen to learn about: Dynamic ad insertion and video trends among our sponsors. Tom’s Podcast Movement takeaways. What happened at the Sounds Profitable Business Leaders Summit Here’s our favorite idea from this conversation: “When things don’t seem settled in the space, try to organize

Sep 21, 2022 • 28:30

One Key To Growing Podcasting We Take For Granted

We talk a lot about the unique content advantages in podcasting, but one key to growing the medium with an older audience might be even simpler. Credits: Written by Tom WebsterEdited by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

Sep 20, 2022 • 13:27

Programmatic Advertising Could Make Podcasting a $6 Billion Industry by 2026 & 7 Other Stories

This week: Analyst predicts programmatic will get podcasting to six billion in ad spend, the new iOS update takes care of AppleCoreMedia, Apple announces virtual neighborhood for Latine Heritage Month, brand-lift studies are catching up with the times, and kids content is booming for Paramount+. Programmatic advertising could make podcasting a $6 billion industry by 2026 Manuela: In last Friday’s Hot Pod Insider, Ariel Shapiro covers B. Riley analyst Daniel Day’s newest publication about the in

Sep 15, 2022 • 10:07

Programmatic Advertising for Buyers

September 22nd is officially the last day of Summer, making our third and final article in our Programmatic Summer series absolutely not late to the party. Credits: Written by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

Sep 13, 2022 • 9:28

All We Know About Netflix's Ad Plans So Far & 9 Other Stories

This week: We learned something interesting about Netflix, Cross-promotions work but you might be doing them wrong, Anchor continues to be the top podcast host by episode share, and the FTC sues a data broker. All we know about Netflix’s ad plans so far Shreya: Once again we bring you an article that doesn’t feature the world “podcast”, but could have big implications for the industry. Last Friday Kelsey Sutton published a brief roundup of all the news about Netflix that had dropped during the

Sep 8, 2022 • 10:05

100 Years of Audio Advertising

In this episode of Sounds Profitable: Bryan Barletta is joined by Stew Redwine in observing the anniversary of the first audio advertisement in 1922. How have things changed over a hundred years? What even was the first ad? Listen to learn about: The origin of audio advertisingHow audio ads have grown since. What we can learn from the evolution of audio ads Here’s our favorite idea from this conversation: “History doesn’t repeat itself, it rhymes.” - Mark Twain.  Links: Bryan BarlettaArielle Nis

Sep 7, 2022 • 40:47

Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?

There's a lot of received wisdom that says host read ads beat announcer ads in podcasting. But is this always true? Could it even be a false choice? Credits: Written by Tom WebsterEdited by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

Sep 6, 2022 • 13:48

Podcast Ad Spend Isn’t Slowing as a Recession Potentially Looms & 7 Other Stories

This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what to do if premium users choose not to see ads, and a look into why DTC ads haven’t fallen off as expected. Podcast Ad Spend isn’t Slowing as a Recession Potentially Looms. Manuela: Marketing Brew’s Alyssa Meyers brought good news last Wednesday. Things are looking up for the podcast ad spending despite, shall we say, less than ideal economic condit

Sep 1, 2022 • 10:58

The Reality of Podcast Economics: I Built an Independent Women’s Podcast Network

In three years, Allyson Marino built and sold her own podcast company, Lipstick & Vinyl, a network built around strong female voices. Here is Allyson’s story. Credits: Written by Allyson MarinoEdited by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

Aug 30, 2022 • 15:52

The Future of Brand Safety & Suitability for Audio

In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes podcasts based on the GARM brand suitability components and the Media Roundtable Values. Listen to learn about: Brand safety and suitability Why it’s important to create block and allow lists for advertisersHow context and nuance play into the brand safety and suitability conversation The Sounds Profitable Business Leaders SummitThe consolidation of ou

Aug 24, 2022 • 44:15

Podcast Ad Delivery: Make Better Sandwiches

Even with the best intentions, bad ad delivery can happen. But why does it happen?  Credits: Written by Bryan BarlettaEdited by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

Aug 23, 2022 • 6:42

Apple Ramps Up Its In-House Podcasting Efforts & 6 other stories for August 18th 2022

This week: Apple’s funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalism, Edison’s Latino Podcast Report, and Spotify bundles Chartable and Podsights access for Megaphone users Apple Ramps Up Its In-House Podcasting Efforts with Studio Deal Manuela: Rumors of Apple getting into podcasting bore fruit last week with official confirmation. At least, sort of. Ashley Carman and Lucas Shaw’s Bloomberg piece from last Wednesd

Aug 18, 2022 • 12:05

The Podcasting Problem Hiding in Plain Sight

Survey after survey tell us that people continue to discover podcasting every year. But is podcasting growth really a case of three steps forward, two steps back? Credits: Written & Editing by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

Aug 16, 2022 • 8:02

Podcast Quarterly Earnings & 6 Other Stories

This week on The Download:  Quarterly earnings, more quarterly earnings, Audio is getting its own track at Advertising Week, and Spotify is giving podcasts their own space in its app.  Arielle: Hope you’re ready for some earnings reports, because we’ve got two segments worth of second quarter earnings to go over. First up: the big platforms. Last Wednesday https://www.marketingbrew.com/stories/2022/08/03/spotify-siriusxm-and-acast-report-growing-podcast-ad-biz-in-q2?mid=4afb33bb7ffe284d840660fb

Aug 11, 2022 • 9:24

How To Approach A Podcast Industry-Wide Education Initiative

In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry. Gupta comes to us by way of the digital marketing space, but has spent his career creating programming aimed at educating and serving across different sectors and levels within companies. Adtech Applied cohost Arielle Nissenblatt joins to set up the chat and break it down with takeaways at the latte

Aug 10, 2022 • 37:12

Programmatic Advertising for Podcasters: How to Get Started

The Summer of Programmatic continues! You may have already decided that programmatic advertising is important, but is it difficult to get started? The answer is...no! And this week, we lay out a simple plan to get you up and running. Credits: Written & Editing by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com

Aug 9, 2022 • 9:25

TikTok Eyes Podcasting? & 6 Other Stories for August 4th 2022

This week on The Download: New TikTok Trademark Could mean new streaming service, third-party cookies get a stay of execution from Google, Apple App Store ads could signal Apple Podcasts’ future, and two perspectives on the downturn ad economy.  New TikTok App Trademark Manuela: Last Thursday Dan Whateley and Amanda Perelli, writing for Business Insider, covered a new trademark application for a service called TikTok Music. As the simplistic name suggests, TikTok parent company ByteDance could

Aug 4, 2022 • 9:53

Shameless Acquisition Target - Episode Drop

We're such big fans of Laura Mayer and her new show Shameless Acquisition Target, that we wanted to make sure you didn't miss it. Subscribe directly here! After years of seeing friends (and some enemies) get rich, rich, rich selling their shows and companies to other bigger shows and bigger companies, longtime podcast executive Laura Mayer has decided to get hers. To do this, she'll speak to straight-up geniuses in the worlds of podcasting, entertainment, and business to understand what value i

Aug 3, 2022 • 35:31

What Garth Brooks Can Teach Us About Podcast Ads

Are programmatic ads bad for podcasting? Or are they a lifeline for creators? We ask the number one solo artist in U.S. history. Credits: Written by Tom WebsterEditing by Bryan BarlettaProduced with Spooler.fmSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

Aug 2, 2022 • 11:45

Reporting On The Business Of Podcasting

Bryan speaks with Marketing Brew’s Alyssa Meyers about reporting on podcasting and audio for an advertising-focused publication. Marketing Brew is part of Morning Brew’s network of newsletters. Adtech Applied cohost Arielle Nissenblatt joins to set up the chat and break it down with takeaways at the latter half of the show. Listen for: How Alyssa found this beatWhat Alyssa looks for in a storyHow to become a source for Alyssa and other marketing/advertising-focused publications that cover podcas

Jul 24, 2022 • 31:50

Acast Buys Podchaser & 6 other stories for July 21, 2022

This week on The Download: Acast buys Podchaser, PodcastOne strikes out on their own, SiriusXM and Comscore expand their deal, Disney’s integrating with The Trade Desk , and Podnews caught 240 spam emails. This Monday Podnews started off the work week with a big announcement: Acast is acquiring Podchaserhttps://podnews.net/press-release/acast-podchaser “Podchaser, which will continue to operate as a separate brand and independent business, was founded in 2016 and is home to the leading global

Jul 21, 2022 • 11:56

Blubrry Brings A New Spin To Media Kits & 6 more stories for July 14, 2022

This week on The Download: Blubrry brings a new spin to media kits, Twitter’s building a podcast player, TargetSpot expands into Latin American audiences, Overcast’s creator has beef with how podcasters use DAI, and Anchor’s co-founder finds RSS standards restrictive to innovation.  While a significant portion of the United States was recovering from an excessive amount of explosive devices used over the holiday weekend, Blubrry announced a new way for podcasters to present themselves to potent

Jul 14, 2022 • 11:25

SP Highlights: Getting UpFront About Programmatic Podcast Ads w/ Claire Fanning of SXM Media

Programmatic advertising continues to take the spotlight in the growth for podcasting. Now that doesn't mean that host-read ads are fading away or that we need to race to the bottom for pricing. And that is a near and dear topic to my heart. So it's very exciting to have Claire Fanning of SXM Media on the podcast to talk about programmatic advertising and her presentation to the IAB at their upfront event last year and how we can learn more and more from the companies leading programmatic in pod

Jul 10, 2022 • 31:05

Edison Research Says Podcasting Is More Succession Than Yellowstone & 8 more stories for July 7, 2022

This week on The Download: Edison Research says podcasting is more Succession than Yellowstone, Reddit launches new take on live podcasting, Google’s Adtech is dropping IP, new data says podcast ads are overfishing popular ponds, and we spotlight #PodcastingSeriously.   Last Friday the Edison Research blog posted “https://www.edisonresearch.com/podcastings-opportunity-in-wide-open-spaces/” In addition to reminding readers of The Chicks’ 1998 single from their fourth studio album, the post highl

Jul 7, 2022 • 11:21

SP Highlights: Radio Teaching Podcasting Lessons w/ Pierre Bouvard of Cumulus Media

Podcasting has so much to learn from radio and I do as well. There are so many interesting things that we're discovering or trying to bring to light in podcasting that the radio industry has already done time and time again. And it’s the same with digital advertising, which is where my background is.  So it was really exciting for me to have Pierre Bouvard of Westwood One and Cumulus Media come on the show and teach us a little bit more about radio, what we can learn from it, and how we can appl

Jul 3, 2022 • 24:46

Sounds Profitable Publishes The Creators Report + 5 more stories for June 30, 2022

This week on The Download: Sounds Profitable publishes the Creators report. Slate is running provocative billboards for Slow Burn, Spotify turns its radar on podcasts, rising YouTube CPMs make the platform even more attractive for podcasters, and news organizations struggle to keep young folks around. Firstly, if you’ll indulge us a bit of self-promotion, the first ever Sounds Profitable report has been delivered! On Tuesday Sounds Profitable hosted a first-of-its-kind presentation of https://s

Jun 30, 2022 • 10:31

SP Highlights: Disinformation and Ad Accountability w/ Claire Atkin Of Check My Ads

Brand suitability and brand safety are topics that we're never gonna get away from in any aspect of podcasting. Or advertising in general. And that's why I was so excited to have Claire Atkin, co-founder of Check My Ads on the show earlier this year.  Personally, as an individual, I support their movement and contribute to it every single month. I highly recommend listening to this episode, subscribing to their newsletter, and throwing a few bucks towards the only non-profit ad watchdog in exist

Jun 26, 2022 • 17:57

YouTube Gives Tips To Podcasters + 8 more stories for June 23, 2022

This week on The Download: a YouTube channel dives into podcasting on the video platform, the absence of podcasting’s middle class, and what do IAB’s measurement standards in video games mean for podcasting. Last Thursday, Creator Insider, a YouTube channel operated by a creator-focused wing of YouTube, uploaded a four minute https://www.youtube.com/watch?v=-fNrF7GTSco While the video doesn’t necessarily contain new groundbreaking information for someone who is deep in the podcasting industry,

Jun 23, 2022 • 11:29

SP Higlights: Sounds Profitable en Español! w/ Sean King of Veritone One

When we started using Veritone One to expand sounds profitable into Spanish the whole goal was to show people how accessible it was even with a small team, which sounds profitable is. The success of that attempt led to The Download—our weekly news recap podcast, which you absolutely should check out—to be localized by our hosts, Manuel Gabe, in their own words and in their own voice. This is a must-listen-to episode with Sean King of Veritone One where we talk about why expanding into Spanish is

Jun 19, 2022 • 22:14

Spotify’s Building A New Brand Safety Tool + 4 more stories for June 16, 2022

This week on The Download: Spotify’s building a new brand safety tool, Google Podcast removed an episode under suspicious conditions, and Apple tells us how their podcast search works. It’s been a rollercoaster of a week for Acast news. Let’s start with the positive. This Monday Acast announced a global Audio Pride Parade, celebrating Pride month for the LGBTQIA+ community via a series of podcast live shows in major cities across the world. Senior Partner Manager Alexandria Fuller said: “It’s

Jun 16, 2022 • 11:23

Spotify’s Earnings Call Happened + 5 other stories for Jun 10, 2022

This week on The Download: Spotify’s earnings call happened, Apple improves podcast statistics, and podcast pros weigh in on how many ads is too many ads. Podcast statistics are about to get better, thanks to a recent update from Apple that’ll help take a bite out of AppleCoreMedia’s presence on podcast statistics. Anyone who just opened the linked source and doesn’t have a background in coding: we promise that page makes sense. User Agents are how we truly understand what specific app is being

Jun 10, 2022 • 7:06

Podcast Euro-Trip Recap

Arielle Nissenblatt and Bryan Barletta discuss some big Sounds Profitable news – Tom Webster has officially joined the team, we announced a big Summit, taking place at Podcast Movement in Dallas later this year, and we’ve got some research presentations coming soon. Bryan and Arielle also recap Bryan’s last few weeks – his whirlwind adventures in Europe, attending both Radio Days Europe in Malmo, Sweden, and Podcast Show London in…London. Listen for: Bryan’s recap of Radio Days Europe and his b

Jun 5, 2022 • 18:30

Podcast Profits On The Rise In The UK + 5 other stories for June 3, 2022

This week on The Download: Podcast profits on the rise in the UK, white noise podcasts prove profitable, and the first Sounds Profitable Business Leader's Summit is headed to Podcast Movement. As is true of many episodes of The Download, we start with an article published on Tuesday. Bron Maher of the Press Gazette published “https://pressgazette.co.uk/economist-podcasts-paywall/”  The lede is somewhat buried, as the interesting information lies not in the framework of The Economist’s future pl

Jun 3, 2022 • 10:11

The Final Show - But Not The End

Future articles and podcasts from Sounds Profitable (and me!) are all available here: https://soundsprofitable.com/episodesThanks for coming along for the ride, and I hope you'll join me at Sounds Profitable!See omnystudio.com/listener for privacy information.

Jun 3, 2022 • 2:03

All The Sounds Profitable That’s Fit To Print with Arielle & Evo

Evo Terra and Arielle Nissenblatt discuss all things Sounds Profitable. They go through SP’s recent announcements, content schedule, mission and vision, and more. Listen for: A breakdown of all of our podcasts and why you should be subscribed A breakdown of our article schedule and how you can contribute A discussion of what Sounds Profitable aims to be How we’re pivoting from a newsletter about podcast adtech to a larger business covering the business of podcasting Some history of Evo and his

May 30, 2022 • 26:06

Spotify Erroneously Serves Liquor + 4 more stories for May 27, 2021

This week on The Download: Spotify erroneously serves liquor, platforms continue to snap up content houses, and RSS.com shares how they beat podcast spam. Last week Spotify experienced the mother of all brand safety mistakes, and for now it has cost them the ad dollars of a major liquor distributor. https://tannerhelps.substack.com/p/spotify-done-effd-up-big-time?s=w, sometime on Saturday Spotify began serving a banner ad for bourbon distillery Wild Turkey to the profile of every podcast. This

May 27, 2022 • 11:22

What To Expect When You’re Expecting Tom Webster (To Join Sounds Profitable)

Today on the show, Arielle Nissenblatt chats with soon to be Sounds Profitable partner, Tom Webster. They discuss Tom’s entry into the audio world, what drives him to tell stories with data, how to be into statistics without being a “math” person, and our near and longterm plans for the company.   Here’s our favorite idea from this conversation: Arielle asked Tom to go through the pillars that the team has outlined as important principles for the company and we break them down. This is a mission

May 22, 2022 • 22:37

Premium Podcasting On Apple Just Got Easier + 4 more stories for May 20, 2022

This week on The Download: Premium Podcasting on Apple just got easier, Media Monitors slips up on methodology, and Podfest Africa’s annual study is here. Publishing content to a premium subscription feed on Apple Podcasts is about to become far less painful. This Tuesday Techcrunch’s Sarah Perez https://techcrunch.com/2022/05/16/apple-podcasts-gains-storage-clean-up-tools-support-for-annual-subscriptions-and-a-new-distribution-system/ in a rundown of Apple’s new announcements. Quoting the arti

May 20, 2022 • 10:05

Exploring a Real-Time Case Study with Fatima Zaidi of Quill

Today on the show, Bryan Barletta speaks with Fatima Zaidi, founder and CEO of Quill inc., a full-service podcast agency that makes it easy for brands and publishers to create, launch and grow successful podcasts. Quill is launching a hosting service, Co-Host. After years of trying to work with existing hosting solutions, Quill found that their clients desired different and more complex KPIs, so, they decided to build a solution that could track them. Listen for: How and why Quill decided to bui

May 15, 2022 • 29:02

US Podcasting Revenue Is Up + 5 more stories for May 13, 2022

This week on The Download: US podcasting revenue is up, Google launches new way to collect data, and a new partnership aims to bring ethics to advertising. One of many podcasting social media staples is sharing platitudes about how the industry is always growing, always doing better. This Monday offered a wonderful moment where one gets empirical data to back them up. The United States podcast ad revenue market hit a billion dollars for the first time in 2021 and shows no sign of slowi

May 13, 2022 • 8:58

The Dos and Don’ts & How Tos of Branded Podcasting

Today on the show, Bryan Barletta speaks with Shantae Howell, Creative Director for the Americas at Acast. They discuss branded podcast content: how and when to make it, what to consider, and what to expect  Listen for: The difference between branded podcasts, advertising on podcasts, and sponsoring podcasts.How Acast works with brands to make impactful branded podcasts.When your brand should consider getting into the audio game.   Here’s our favorite idea from this conversation: a branded podca

May 11, 2022 • 15:21

Sounds Profitable

I Hear Things is joining Sounds Profitable. That's the tweet.See omnystudio.com/listener for privacy information.

May 10, 2022 • 7:47

Potential New IAB Standards Revealed + 5 more stories for May 6, 2022

This week on The Download: potential new IAB standards are revealed, advertisers reflect on a year of iOS-enforced privacy, and Facebook is losing the confidence of its customers.  Last Thursday Ryan Barwick, writing for MarketingBrew, published a look at some promising new standards https://www.marketingbrew.com/stories/2022/04/28/publishers-are-labeling-their-audiences-to-make-it-easier-for-advertisers-to-target-them   With the evolution of online privacy advertising must change with it, and t

May 6, 2022 • 9:40

Beyond Editing and SEO: How to Produce Compliant Podcast Transcripts

Today on the show, Bryan Barletta speaks with Ma’ayan Plaut, who is the growth marketing manager at 3play media. They discuss what it means to create accessible and compliant podcast transcripts. Ma’ayan recently tweeted about the need for transcripts to include non-speech elements. Her tweet was instructive and contained practical information for podcast publishers. We expand upon her thread in this conversation, and go beyond it as well. We are moving towards a world in which we don’t simply c

May 1, 2022 • 31:13

Warner Music Launches A Podcast Network + 3 more stories for April 29, 2022

ICYMI: Warner Music launches a podcast network, Spotify weathers the storm, and personnel changes at Edison Research. Warner Music Group is dipping its toes into podcasting with its first network: Interval Presents. The new network’s slate promises a variety of content lead by popular musicians and celebrities who work with WMG. “The initiative marks the first major music label to follow in Sony Music’s lead; Sony entered the podcast arena five years ago i

Apr 29, 2022 • 11:55

Roll With The Changes

Ashley Carman's article on Spotify's earnings call: https://www.bloomberg.com/news/articles/2022-04-27/spotify-dodges-joe-rogan-controversy-forecasts-miss-estimates?sref=W6GJF3MSSupport I Hear Things! http://buymeacoffee.com/tomwebsterSee omnystudio.com/listener for privacy information.

Apr 29, 2022 • 11:40

How Is Podcast Adtech Different From All Other Adtech?

Today on the show, Bryan Barletta speaks with Conor McKenna, director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about: How we're still in the early days of building technology specifically made for podcastsHow we need to build software that makes the process of buying and selling ads more seamlessHow we need better attribution technology because downloads aren't enoughWhy Conor recommends that publishers build out

Apr 24, 2022 • 37:05

Data Scraping Is Officially Legal + 5 other stories for April 22, 2022

Today on The Download; data scraping is officially legal, recent Spotify purchases prove concerning for some, and what fiction podcasters can learn from their non-fiction cousins. Collecting data just got legally less questionable in the United States. On a Tuesday news roundup for ExchangeWire, Hanna Dillion covered a huge decision by the US court of appeals. The suit, brought by LinkedIn to prevent a rival company from scraping their publicly-available data, has ended with the Ninth Circuit o

Apr 22, 2022 • 8:48

How to Position Your Podcast to Be Featured in the Major Podcasting Listening Apps

Today on the show, Bryan Barletta speaks with Steve Wilson, chief strategy officer at QCODE Media. They discuss what it takes to get podcasts featured in major podcast listening apps, building relationships with podcast discovery platforms, and becoming a co-marketing partner.Listen in to learn about: Steve's background and how he got into the podcast world.How to put your best foot forward when it comes to partnering with podcast listening apps.Why it's worth it to spend time cultivating relati

Apr 17, 2022 • 21:16

Audio is the Fastest Growing Digital Ad Sector + 6 Other Stories

This Week On The Download:  the IAB cites digital audio as the fastest-growing digital ad sector, Anchor language update embraces global podcasting, and Adweek launched their own podcast network. Let’s get started. Good news for those in the world of digital advertising: your efforts are working extremely well, according to the International Advertising Board. On Tuesday the IAB published an article titled https://www.iab.com/news/digital-advertising-soared-35-to-189-billion-in-2021-according-t

Apr 15, 2022 • 10:39

Podcasting's Most Important Investment

Suscribe to the I Hear Things newsletter at http://tomwebster.mediaMichael Stelzner's Crypto Business podcast: https://www.socialmediaexaminer.com/crypto-business-podcast/Brian Fanzo's NFT 365 podcast: https://www.isocialfanz.com/nft365Support the show at http://buymeacoffee.com/tomwebsterSee omnystudio.com/listener for privacy information.

Apr 15, 2022 • 16:00

Recapping Podcast Movement: Evolutions

Today on the show, Bryan Barletta and Arielle Nissenblatt discuss Podcast Movement: Evolutions, which took place last month in Los Angeles. Overall, they had a blast, met with a ton of industry folks, had some nice meals, and attended some innovative sessions. Bryan and Arielle take time to highlight Evo Terra's Podcast Hall of Fame acceptance speech.Listen in to learn about: The overall feel of the eventThe YouTube announcementBryan's on-stage timeArielle's social media talkEvo Terra's acceptan

Apr 10, 2022 • 36:38

Digital Ads Evolve As Online Privacy Increases + 4 more stories for April 8, 2022

**This week on The Download; digital ads evolve as online privacy increases, Substack poaches podcasts from Patreon, and iHeartMedia is buying NFTs to make podcasts about them.**A fair amount of coverage has been written about the so-called death of targeted advertising. Privacy changes implemented by Google and Apple have made some waves, but said waves are having interesting effects on the industry. On Wednesday Brian Chen and Daisuke Wakabayashi published a New York Times piece called *You’re

Apr 8, 2022 • 10:49

For Your Consideration: The Many Flavors of Sounds Profitable

We’re offering up a special treat for you today. You see, a lot of the Sounds Profitable crew was all at Podcast Movement Evolutions last week... and what a week it was! Think non-stop discussions about podcasting, ad tech, equipment, statistics... and more. This week, as we wind down from all the hype, networking, eating, and drinking that occurred in LA, Bryan's having some fun in Disneyland with his family, and Arielle's enjoying some time with family on the west coast. This episode is actual

Apr 3, 2022 • 10:29

Podcast CPMs Outpace Digital + 4 more stories for Apr 1, 2022

Today on The Download from Sounds Profitable; podcast CPMs blow digital out of the water, a leaked document reveals YouTube plans for podcasters, and iHeartMedia breaks into kids podcasting. In a development some industry veterans might not have seen coming when they got started in the industry: The Wall Street Journal has an article about podcast advertising. And what’s better: podcast CPMs are doing well. Last Friday WSJ’s Megan Graham published “Streaming Audio Climbs the Charts With Markete

Apr 1, 2022 • 8:22

What To Do When The Line Stops Going Up

The full Infinite Dial 2022 Presentation: https://www.youtube.com/watch?v=zf3CtkkUqgAMy Medium article, with a recap of the current state of podcasting for 2022: https://webby2001.medium.com/the-state-of-podcasting-in-2022-back-to-work-2b21583c33bcSpotify's new podcasting interface (from Podnews): https://podnews.net/update/spotify-new-ux Adori Labs: https://www.adorilabs.comSee omnystudio.com/listener for privacy information.

Apr 1, 2022 • 13:34

Breaking Down 1st, 2nd, and 3rd Party Data

Today on the show, Bryan Barletta speaks with Tyler Blot, Director of Client Development at TransUnion about data -- 1st and 3rd party data, with a bit of 2nd party data thrown in there. They discuss the differentiating factors between the three of them and what you should know as an advertiser and consumer.Listen in to learn about: Transparency in data collectionHow and why your data is collectedWhy this conversation is important to have right nowAnd much more! Here's our favorite idea from thi

Mar 27, 2022 • 24:31

Unsavory Developments At Stitcher After Buyout + 5 other stories for Mar 25, 2022

Today on The Download; A new article shines light on unsavory developments at Stitcher after their buyout, Chartable is shuttering SmartAds, and this year’s edition of The Infinite Dial was unveiled at Podcast Movement: Evolutions. Last Friday, Tom Webster published an installment of I Hear Things titled Podcasting’s Most Controversial Statistic. The statistic in question relates to an experiment run by Edison Research’s Podcast Consumer Tracker. The parameters of the experiment were simple: di

Mar 25, 2022 • 9:35

Brand Safety & Suitability: Explained

Today on the show, Bryan Barletta sits down with Brendan Kelly (director of ad quality measure) and Stacey Hultgren (senior manager of ad quality measurement) of SXM Media to break down the concepts of brand safety and suitability. How do advertisers determine what shows are brand safe and brand suitable for them? They also discuss a proposal that Brendan and Stacey recently brought to an IAB working group, focusing on how transcripts can be used to ameliorate the process of determining brand sa

Mar 20, 2022 • 29:11

Beer Gets Into Video Podcast Advertising + 6 more stories for Mar 18, 2022

Today on The Download from Sound Profitable; Beer gets into video podcast advertising, kids podcast business is booming, and an appeal to private marketplace deals over FAANG, and more. Production company Crooked Media has kicked off a campaign incorporating a purely visual sponsorship into Offline with Jon Favreau, and it’s from a sector not frequently seen in podcasting. Morning Brew’s Alyssa Meyers covered the story last Friday, shining light on a YouTube-focused partnership between Crooked

Mar 18, 2022 • 10:57

Podcasting's Most Controversial Statistic

Sorry about all the police sirens. I wasn't arrested. No, I had to record this on St. Patrick's Day. In Downtown Boston. It's like Christmas, but for alcotourists.Register for the 2022 Infinite Dial presentation here: https://www.eventbrite.com/e/the-infinite-dial-2022-tickets-290830069567?aff=edisonnewsletter&__s=xxxxxxxSupport for I Hear Things can be provided at https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/listener for privacy information.

Mar 18, 2022 • 13:20

The Low-Down From 'The Download' Team at Sounds Profitable

Manuela Bedoya, Shreya Sharma, and Gavin Gaddis are on the show today, chatting with Bryan Barletta about our newest podcast, The Download. If this is your first time hearing about it, The Download is our weekly podcast about the business of podcasting. It started in December, and was initially hosted by Evo Terra and Bryan Barletta. We quickly decided to bring in Sharma, Bedoya, and Gaddis to the production and hosting team. In this chat, learn more about the team behind The Download and why we

Mar 13, 2022 • 19:46

Ad Tech Firms Under Fire For Data Scraping + 5 more stories for Mar 11, 2022

Today on The Download from Sounds Profitable; ad tech firms are under fire for data scraping, Amazon joins the social audio market, YouTube is paying podcasters to incorporate video, and more. Morning Brew’s Ryan Barwick reports that trade groups acting on behalf of publishers from the US, UK, and Canada are accusing ad-tech firms of unfairly scraping metadata from websites Once collected, this allegedly ill-gotten data is used to create contextual advertising segments for clients without the p

Mar 11, 2022 • 10:36

Ad Tech Firms Under Fire For Data Scraping + 5 more stories for Mar 11, 2022

Today on The Download from Sounds Profitable; ad tech firms are under fire for data scraping, Amazon joins the social audio market, YouTube is paying podcasters to incorporate video, and more. Morning Brew’s Ryan Barwick reports that trade groups acting on behalf of publishers from the US, UK, and Canada are accusing ad-tech firms of unfairly scraping metadata from websites Once collected, this allegedly ill-gotten data is used to create contextual advertising segments for clients without the p

Mar 11, 2022 • 9:38

The Care And Feeding Of A Podcast Audience

Register for the 2022 Infinite Dial presentation here: https://www.eventbrite.com/e/the-infinite-dial-2022-tickets-290830069567?aff=edisonnewsletter&__s=xxxxxxxThe top podcast networks, by reach: https://www.edisonresearch.com/u-s-top-podcast-networks-by-reach-q4-2021/The difficulty of "hits" in podcasting: https://tomwebster.media/the-oversimplified-superstring-hit-incubation-theory-of-podcasting/Support the show! Buy Walnut a treat! https://www.buymeacoffee.com/TomwebsterSee omnystudio.com

Mar 11, 2022 • 11:27

Unpacking Podcasting’s Good Data w/ Caila Litman

Caila Litman, author of Sounds Profitable's #GoodData series and longtime podcast industry professional, is on the show today. It's a special episode—sans regular host Bryan Barletta. Caila and Arielle Nissenblatt, who you usually hear at the top and bottom of each episode, discuss all things Good Data. If you've been wondering how our Good Data series came to be and what our goals are for it, this episode is for you. Listen in to learn about: How Caila finds, dissects, and evaluates dataCaila's

Mar 6, 2022 • 23:07

Big Name Podcasting Gets Big Numbers + 5 other stories for Mar 4, 2022

Today on The Download from Sounds Profitable; big names in podcasting are pulling down big numbers in ad revenue, Meta and Mozilla have teamed up to change advertising privacy, and TikTok might not be the #1 place to take short-form podcast content. On a sober, world-news note: Advertisers are weathering unintended consequences from Russia’s invasion of Ukraine. Ryan Barwick of Morning Brew wrote a brief rundown of the situation last Friday. According to a Business Insider report, Google AdSens

Mar 4, 2022 • 11:12

Big Name Podcasts Gets Big Numbers + 5 other stories for Mar 4, 2022

Today on The Download from Sounds Profitable; big names in podcasting are pulling down big numbers in ad revenue, Meta and Mozilla have teamed up to change advertising privacy, and TikTok might not be the #1 place to take short-form podcast content. https://www.morningbrew.com/marketing/stories/2022/02/25/ads-from-major-brands-are-running-on-news-sites-owned-by-or-linked-to-the-russian-government?utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew&mid=4afb33bb7ffe284d8406

Mar 4, 2022 • 10:15

What Podcasting's Best Customers Think Of Podcast Ads

The full Super Listeners Study is available here: https://www.edisonresearch.com/super-listeners-2021-from-edison-research-and-ad-results-media/Support the show at: https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/listener for privacy information.

Mar 4, 2022 • 16:31

Radio Teaching Podcasting Lessons w/ Pierre Bouvard

Pierre Bouvard, Chief Insights Officer at Cumulus Media, is on the show today to speak with Bryan Barletta about what podcasting can learn from radio and other legacy media. Bouvard develops media and marketing insights to support Cumulus's 1300+ media sellers. He works with brands and agencies to craft targeting and measurement solutions. As always, Arielle Nissenblatt joins Bryan at the top of the show to introduce the conversation. She then rejoins after the chat to break it all down, giving

Feb 27, 2022 • 39:41

Libsyn Grows Monetization + 4 more stories for Feb 25, 2022

Today on The Download, Libsyn grows monetization, LinkedIn launches a podcast network, and what the new Privacy Sandbox feature for Android means for marketers. Let’s get started. Libsyn has bought another podcast representation firm, this time acquiring PAR - Podcast Ad Reps. With the acquisition LibSyn brings around 120 podcasts that were currently under representation with PAR under the LibSyn-owned AdvertiseCast banner, further building out the company’s monetization arm. According to Libsy

Feb 25, 2022 • 7:04

Libsyn Grows Monetization + 4 more stories for Feb 25, 2022

Today on The Download, Libsyn grows monetization, LinkedIn launches a podcast network, and what the new Privacy Sandbox feature for Android means for marketers. Let’s get started. Libsyn has bought another podcast representation firm, this time acquiring PAR - Podcast Ad Reps. With the acquisition LibSyn brings around 120 podcasts that were currently under representation with PAR under the LibSyn-owned AdvertiseCast banner, further building out the company’s monetization arm. According to Libs

Feb 25, 2022 • 8:02

Solving For Pain Points w/ Sean Howard

Sean Howard, founder of Flightpath and of Fable and Folly, talks with Bryan about solving for pain points in adtech, collaboration with your competitors, and how we're truly only at the beginning of podcasting.  Sean Howard of Flightpath Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insert

Feb 20, 2022 • 36:00

Amazon Exclusivity Deals Galore + 4 more stories for Feb 18, 2022

Today on The Download, Amazon continues their streak of signing exclusivity deals, agents are becoming more of a common site in podcasting, and Spotify buys both Podsights and Charitable. Good news for those who missed Ad Result Media and Edison Research’s big webinar on 2021 data from Super Listeners: Caila Litman live-tweeted the event! Litman, author of Sound Profitable’s column #GoodData, posted a thread of 17 tweets containing screenshots and quotes full of juicy data. According to the thre

Feb 18, 2022 • 9:47

Amazon Exclusivity Deals Galore + 4 more stories for Feb 18, 2022

Today on The Download, Amazon continues their streak of signing exclusivity deals, agents are becoming more of a common site in podcasting, and Spotify buys both Podsights and Charitable. Good news for those who missed Ad Result Media and Edison Research’s big webinar on 2021 data from Super Listeners: Caila Litman live-tweeted the event! Litman, author of Sound Profitable’s column #GoodData, posted a thread of 17 tweets containing screenshots and quotes full of juicy data. According to the thr

Feb 18, 2022 • 8:49

Programmatic and Transparency w/ Jordan Bentley

Jordan Bentley, Founder of Audiohook, talks with Bryan about transparency, waterfalls, programmatic advertising, and how Podcasting still has a chance to start things the right way to lead to a better future. Jordan Bentley of Audiohook Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic inserti

Feb 13, 2022 • 28:16

SmartLess Media Launch + 4 more stories for Feb 11, 2022

Today on The Download: Today: Amazon inherits a celeb-powered podcasting company, new ad revenue numbers forecast good news for podcast investment, and a new op-ed asks where has Facebook’s fervor for podcasting gone? Celebrity chat podcast Smartless, hosted by Jason Bateman, Will Arnett, and Sean Hayes, recently launched production house SmartLess Media. With former Jon Stewart-era Daily Show producer Richard Korson at the reins as president, SmartLess Media is poised to add multiple new stars

Feb 11, 2022 • 7:08

Disinformation and Ad Accountability w/ Claire Atkin

Claire Atkin, co-founder of the brilliant non-profit Check My Ads, talks with Bryan about disinformation, ad accountability, and the steps you should be taking to make sure your brand is being seen where you want it to. Claire Atkin of Check My AdsLink discussed in Episode:https://checkmyads.org/branded/ Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial t

Feb 6, 2022 • 36:29

Is The IAB On Borrowed Time? + 4 more stories for Feb 4, 2022

Today on The Download: is the IAB on borrowed time?, podcast ads see big gains again, Google makes misinformation less profitable, podcasts grow globally, SXM enters the identity game, and Spotify stands behind Rogan even as earnings fall. Let's get started. Neilsen spells doom for IAB In the world of TV, Nielsen measurement has been the defacto solution that deals are guaranteed against for decades. But now, according to https://digiday.com/future-of-tv/advertisers-tv-networks-plan-to-set-niel

Feb 4, 2022 • 9:11

Scattered To The Wind

Register for the Super Listeners webinar (free presentation on Feb 16)We WANT TO BE FREE: https://www.youtube.com/watch?v=xsHly9UuQ-ASupport the show at Buy Me A Coffee!See omnystudio.com/listener for privacy information.

Feb 4, 2022 • 8:06

HBO Gets Serious About Podcasting + 4 more stories for Jan 28, 2022

Today on The Download: is the IAB on borrowed time?, podcast ads see big gains again, Google makes misinformation less profitable, podcasts grow globally, SXM enters the identity game, and Spotify stands behind Rogan even as earnings fall. HBO Max is Hiring For Their Podcast Marketing Team Subscription streaming video service HBO Max continues to prove its serious about podcasting. Their first venture into the space dropped last summer with Batman: The Audio Adventures, an exclusive podcast tha

Jan 28, 2022 • 8:20

A Deep Dive on Device Graphs w/ Chase Miller of Claritas

Chase Miller, EVP of Strategy and Corporate Development at Claritas, joins us for our latest product deepdive. We talk about device graphs, legacy, "The Barletta Household", and why having good data is so incredibly important.Think of the product deepdives like the final meeting your company would have with an adtech vendor, fully running through what the product actually is and how it’s used. No power points, press releases, or marketing presentations here. It’s time for some detailed product r

Jan 23, 2022 • 42:53

The Oversimplified Superstring Hit Incubation Theory Of Podcasting

The "podcasting isn't creating new hits" article: https://www.bloomberg.com/news/newsletters/2022-01-09/podcasting-hasn-t-produced-a-new-hit-in-years2021 Top Movies: https://www.pastemagazine.com/movies/box-office/highest-grossing-movies-of-2021/#2-shang-chi-and-the-legend-of-the-ten-rings2020-21 Top TV Shows: https://variety.com/2021/tv/news/most-popular-tv-shows-highest-rated-2020-2021-season-1234980743/Larry Rosin's article: https://radioink.com/2022/01/11/music-radio-a-kingdom-of-gold/?vgo_e

Jan 21, 2022 • 23:52

Audible Stops Making Audio NYT + 4 more stories on The Download for January 14th, 2022

This is The Download from Sounds Profitable, the most important business news from the world of podcasting, I'm Bryan Barletta.And I'm Evo Terra. Today; Audible moves away from daily news digests, Audioboom's profit soars, how podcast advertising needs to write its own future, and two more pieces you don't want to miss. Let's get started.In GeekWire, Todd Bishop reports that Audible will stop making and distributing their audio digest versions of The New York Times, a service they had been provi

Jan 14, 2022 • 6:24

The Best Schnitzel In Detroit

I'd love it if you would subscribe to the newsletter version of I Hear Things, at https://tomwebster.media. You can find all of the data cited in this week's episode there in the article with the same title (The Best Schnitzel in Detroit.)You can also support the show at https://www.buymeacoffee.com/TomwebsterThe "Who Doesn't Like Pizza" piece: https://tomwebster.media/no-one-likes-pizza/The best schnitzel I've had: https://www.gasthaus-reinthaler.atSee omnystudio.com/listener for privacy inform

Jan 7, 2022 • 23:19

NYT buys The Athletic + 4 more stories on The Download for Jan 7, 2022

This is The Download from Sounds Profitable, the most important business news from the world of podcasting, I'm Bryan Barletta.And I'm Evo Terra. Today, The New York Times Bets half a billion on sports, NPR doubles down on paid subscriptions, Spotify goes all-in on in-app digital ads, and I'm clearly making too many gambling references. Let's get started.NYT buys The AthleticThe New York Times has agreed to purchase the sports news company, the Athletic, for $550m. The six-year-old company, whic

Jan 7, 2022 • 6:27

Episode Drop! Podcast Pontifications

Hey it's me. I know this is an odd day for an episode, but that's because it's not an episode of Sounds Profitable the Podcast. Instead it's an episode of another podcast you should be listening to: Podcast Pontifications, by Evo Terra. It's cool, he's cool, and if you like it, search for Podcast Pontifications in your podcast app, and give it a follow. And I'm excited to share with you the next episode of Sounds Profitable the Podcast on Sunday, and the next episode of The Download on Frida

Jan 6, 2022 • 7:40

The Download: Week of 12/31/21

This is The Download, the most important business news from the world of podcasting, I'm Bryan Barletta.And I'm Evo Terra. Today, why premium content won't kill advertising-supported podcasts, Facebook podcast activity is over-inflated, Section 230 under fire, and why the "average" podcast consumer is a myth you need to move away from. Let's get started.With Coca-Cola picking WPP to handle their nearly $4 billion in yearly ad spend, https://www.businessinsider.com/biggest-advertising-accounts-up

Dec 31, 2021 • 9:12

The Download Before Xmas

We got such good feedback a few days ago that we decided to test the waters again with another pilot (co-pilot?) episode of The Download. Just in time for Christmas! If you love it, send us a note!Matt Deegan examines Global's acquisition of podcast hosting platform Captivate. In particular, he notes how Captiave's hosting solution fills a much-needed gap in Global's offering, and how their audio advertising business—DAX—should integrate nicely, giving the company "full-stack" capabilities., com

Dec 24, 2021 • 6:08

Racing, And Pacing, And Plotting The Course

You can support my increasingly bad coffee habit at Buy Me A Coffee, here: https://www.buymeacoffee.com/TomwebsterPacific Content's annual Predictions article(s): https://blog.pacific-content.com/in-the-year-2022-part-two-92c22c1c44b0https://blog.pacific-content.com/in-the-year-2022-320f4c175f6fSee omnystudio.com/listener for privacy information.

Dec 23, 2021 • 15:07

The Download (Premiere Episode)

Hosted and Produced by Bryan Barletta and Evo TerraAudio Engineering by Ian PowellThis is The Download, the most important business news from the world of podcasting, I'm Bryan Barletta.And I'm Evo Terra. Today we're covering the entirety of the podcast acquisition and funding that happened in 2021. Let's get started.Libsyn, the public podcast hosting platform founded in 2004 had an incredibly active year. They started by raising 25 million dollars and they definitely put it to work, buying podc

Dec 21, 2021 • 9:06

Behind the Art of Sounds Profitable w/ Jake Crowe

Arielle and Bryan interview Sounds Profitable artist Jake Crowe, and talk about his inspirations, his process for designing the art of SP, and how everybody can draw.Jake CroweArticle: https://soundsprofitable.com/update/podscape-podcastJoin Jakes Newsletter!: https://crowebot.ck.page/7b26e3390bCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to Ja

Dec 20, 2021 • 24:33

The Hidden Costs of In-App Paid Podcast Subscriptions w/ Lindsay Graham

What are the benefits of having in-app subscription services for your podcast? What are the downfalls? Is it worth the experiment to give them a try? Hosts Bryan Barletta and Arielle Nissenblatt speak with guest Lindsay Graham about his experience with subscription services, and talk about ideas for the future of the technology.Lindsay Graham of AirshipArticle: https://soundsprofitable.com/update/paid-subscriptions-hidden-costsLink discussed in Episode:https://soundsprofitable.com/update/apple-p

Dec 13, 2021 • 39:41

Why Would People Listen To Podcasts...On The 'Tube?

Thanks for listening! A few links from this week:Spotify's announcement: https://techcrunch.com/2021/10/27/spotify-says-u-s-podcast-listeners-now-use-its-service-more-than-apple-podcasts/A Vice article about the "battle" between Pandora and Spotify: https://www.vice.com/en/article/dy8q8a/how-pandora-won-its-royalty-battle-but-lost-the-war-to-spotifyPacific Content's 2022 Predictions article: https://blog.pacific-content.com/in-the-year-2022-320f4c175f6fInfinite Dial Live at Podcast Movement Evol

Dec 10, 2021 • 13:15

Why to Invest and Advertise in the Latino Podcast Segment w/ Gabriel Soto

This week, Bryan and Arielle chat about podcasts they love, why third party research matters, and why you should care about studies. Guest Gabriel Soto from Edison research speaks with Bryan on the Latino Podcast Segment, studies done by Edison, and how much Bryan loves data.Gabriel Soto of Edison Researchhttps://soundsprofitable.com/update/invest-in-latino-podcast-segmentLink discussed in Episode: https://soundsprofitable.com/update/free-podcast-surveyCredits:Hosted by Bryan Barletta of Sounds

Dec 6, 2021 • 33:50

Happy Thanksgiving from Sounds Profitable

Bryan's family is a bit under the weather, so we've taken the week off. But this gap in programming has allowed us to replay one of our favorite episodes, with guest Marcus dePaula, discussing how your current audio equipment influences how people perceive you in modern business. Cheers everyone!Marcus dePaula of Podcast Audio Labhttps://soundsprofitable.com/update/audio-quality-and-your-brandCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle Nissenblat

Nov 29, 2021 • 35:43

The Last, Best Frontier For Podcasting

The six-country study we recently completed on in-car radio: https://www.worlddab.org/news/blogs/89/car-buyers-survey-2021A tribute to Rosalie Trombley from Sean Ross: https://www.billboard.com/music/music-news/10-songs-cklw-curated-for-me-rosalie-trombley-bryan-adams-7325434/The Infinite Dial UK: https://www.edisonresearch.com/the-infinite-dial-2021-uk-save-the-date/The Top 50 Podcasts, Q3 2021: https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q3-2021/Sign up for t

Nov 26, 2021 • 13:39

Spotify Is Making Anchor A Serious Advertising Channel w/ Alban Brooke

Does your podcast need to be monetized? Or can it just be a fun hobby? And does the normal road to monetization fit what you're looking for, or should you be looking into alternate means? Listen as hosts Bryan and Arielle, and guest Alban Brooke, discuss the differences you should distinguish, and the data behind those decisions.Alban Brooke of Buzzsprouthttps://soundsprofitable.com/update/anchor-serious-ad-channelCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com

Nov 22, 2021 • 37:17

Buying vs Building Unique Podcast Adtech w/ James Avery

Sometimes the best fix is being provided by someone else, and there's no shame in using it. In fact, that useful tool may be exactly what your company needs, at a more fair price. Arielle and Bryan talk with James Avery of Kevel about how it's even more than buy vs build with podcast technology, in that is should be "buy and then build upon".James Avery of Kevelhttps://soundsprofitable.com/update/buy-vs-buildCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Ar

Nov 15, 2021 • 35:45

Music Was Better In My Day - Now Get Out Of My Yard

The Spoken Word Audio Report (SWAR!) https://www.nationalpublicmedia.com/insights/reports/the-spoken-word-audio-report/GWAR (GWAR!) https://gwar.netNY Times analysis of Spotify Data: https://www.nytimes.com/2018/02/10/opinion/sunday/favorite-songs.htmlMy 2019 piece on why Spotify is getting into podcasting: https://tomwebster.media/spotify-music-and-podcasting-the-meteor-is-coming/Who Was Prince? https://www.dcpofficial.com/who-was-princeA better explainer of NFTs than I am: https://www.theverge

Nov 12, 2021 • 19:11

Sounds Profitable en Español! w/ Sean King

What's the difference between a synthetic voice and a deep fake? And what's the most ethical way to use this amazing technology? Sean King joins hosts Bryan Barletta and Arielle Nissenblatt to discuss the future of synthetic voices, and Sounds Profitable's recent foray into the Spanish language.Sean King of Veritone Onehttps://soundsprofitable.com/update/sounds-proftable-in-spanishCheck out the Open Voice NetworkCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.coman

Nov 8, 2021 • 40:08

A Deepdive Into Podcast AdTech w/ Pete Birsinger

Pete Birsinger joins us to talk about the benefits of a Sounds Profitable Product Deepdive, and why Podscribe has been such a huge supporter.Pete Birsinger of Podscribehttps://soundsprofitable.com/update/deepdive-into-adtechCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by

Nov 1, 2021 • 35:50

The Crux Of The Kerfuffle

A data slide of the Independent Podcast Listening Audience can be found at http://ihearthin.gsJames Cridland's analysis of the Spotify news (recommended): https://podnews.net/update/spotify-q321Source data for the Spotify announcement: https://tomwebster.media/the-most-important-question-in-podcasting-2021/Understanding Podcast Stats, again from James Cridland: https://podnews.net/article/understanding-podcast-statisticshttps://podnews.net/article/understanding-podcast-statisticsJohn Spurlock's

Oct 29, 2021 • 18:00

Advising on Advisor w/ Megan Johnson

Lets learn about lift reports and audience insights, and what those can do for you and your company.Megan Johnson of Podsightshttps://soundsprofitable.com/update/audience-insightsCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by

Oct 25, 2021 • 32:24

Look For The Flowers

My Podcast Movement keynote: https://youtu.be/Ggy6Bs1FsLIUnderlying data and observations about Facebook: https://tomwebster.media/the-most-important-question-in-podcasting-2021/Support the show at Buy Me A Coffee! https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/listener for privacy information.

Oct 22, 2021 • 8:24

How Audio Quality Impacts Your Brand w/ Marcus dePaula

This week, Sounds Profitable talks sound quality with Marcus dePaula, and how a good microphone can both save AND make you money.Marcus dePaula of Podcast Audio Labhttps://soundsprofitable.com/update/audio-quality-and-your-brandCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardr

Oct 18, 2021 • 35:06

BONUS episode featuring Synthetic voices by Veritone MARVEL.ai

Check out this Bonus Article featuring the synthetic voices of James Cridland of Podnews and Evo Terra of Podcast Pontifications!Here's the article: https://soundsprofitable.com/update/sounds-proftable-in-spanishMARVEL.ai: https://www.veritone.com/applications/marvelai/Join us for more narrated articles!: https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Oct 14, 2021 • 11:17

Normal, But Not Back To Normal

The Edison Podcast Listener Survey template: https://www.edisonresearch.com/edison-research-podcast-listener-survey/Buy Me a Coffee!: https://www.buymeacoffee.com/TomwebsterAs always, I appreciate your support, and your subscriptions. You can get the newsletter version of this at http://ihearthin.gsSee omnystudio.com/listener for privacy information.

Oct 14, 2021 • 6:36

Getting UpFront About Programmatic Podcast Ads w/ Claire Fanning

Sounds Profitable chats with Claire Fanning about the IAB fall podcast UpFronts, and how you should be capitalizing on what we've learned.Claire Fanning of SXM Mediahttps://soundsprofitable.com/update/programmatic-podcast-ads-upfrontCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wi

Oct 11, 2021 • 52:21

Welcome to Season 2! w/ Arielle Nissenblatt

Join Bryan and new cohost Arielle Nissenblatt as they discuss what's coming in Season Two of Sounds Profitable.___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.te

Oct 4, 2021 • 19:41

Looking Into The Matrix, Digital Audio Edition

The Tucker Carlson graphMost recent Share of EarShare of Ear by deviceSupport the show at: https://www.buymeacoffee.com/TomwebsterSubscribe to the I Hear Things newsletter at http://tomwebster.media

Oct 1, 2021 • 13:54

SP Highlights: The Intangibles of Podcast Advertising w/ Tom Webster

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience.For the month of September I wa

Sep 26, 2021 • 30:05

Podcasting For Connection

The Facebook opportunity for podcasting: https://tomwebster.media/accidental-podcast-listeners/The WSJ reporting on The Facebook Files: https://www.wsj.com/articles/the-facebook-files-11631713039Twitter: Before And After Trump: https://www.edisonresearch.com/twitter-before-and-after-trump/Unfriending Facebook: https://medium.com/swlh/unfriending-facebook-new-research-on-why-people-like-facebook-less-74894b927a0The newsletter edition of this podcast: http://tomwebster.media/podcasting-for-connect

Sep 24, 2021 • 13:12

SP Highlights: Understanding Lift Reports w/ Matt Drengler

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience.For the month of September I wa

Sep 19, 2021 • 32:10

To All The Podcasts I've Loved Before

Most of the podcasts I talk about are found on the Podcasts page of my website: https://tomwebster.media/podcasts/You'll have to go to Spotify for Deep Six: https://open.spotify.com/show/0ZeM4Zf9RVknahbM4gk8dS?si=NS9ME2l1TzyPa6l2e_rIIg&dl_branch=1And I rescued the Mitch Joel episode of The Friday Five here: https://soundcloud.com/tomwebster/mitch-joel-on-2013-05-24-at-0803outputSee omnystudio.com/listener for privacy information.

Sep 17, 2021 • 29:02

SP Highlights: Taking DAI Seriously w/ Heather Osgood

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience.For the month of September I wa

Sep 12, 2021 • 35:17

Workshopping Your Podcast

Writers' Workshops, but for podcasters. That's the tweet ;) Also: an extended meditation on failing, failing fast, and the "just ship it" mentality.See omnystudio.com/listener for privacy information.

Sep 10, 2021 • 12:09

SP Highlights: Brand Safety w/ Moomal Shaikh

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience. For the month of September I w

Sep 5, 2021 • 29:13

Little Boxes

Today we talk about whether or not podcasts and broadcasts are two great tastes that taste great together. I also reveal the six phases of radio's relationship with podcasting, the four things radio can do to showcase podcasts effectively, and quote from the great philospher H.I. McDunnough.Full text at http://ihearthin.gs"First Listen: KYCY" from May 2005: https://www.edisonresearch.com/first_listen_ky/See omnystudio.com/listener for privacy information.

Sep 2, 2021 • 20:31

Finally Sounds Profitable Has A Podcast w/ Evo Terra

Let’s talk Podcasting! In the last episode of Sounds Profitable’s first season, Bryan speaks with producer Evo Terra, and editor Ian Powell to talk about the ins and outs of making a podcast, and what they’ve learned for Season 2.Key Links:Evo Terra of Simpler Media ProductionsIan Powell of Ian Powell AudioArticle: https://soundsprofitable.com/update/finally-a-podcastCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produce

Aug 29, 2021 • 31:29

Tracking Podcast Ad Performance That's Hard To Track w/ Omer Jilani

There’s two sides to attribution. Hang out with Bryan and Omer as they talk about the great feeling of helping creators get the revenue they need to keep their visions going, by getting them good attribution.Key Links:Omer Jilani of ClaritasArticle: https://soundsprofitable.com/update/tracking-podcast-ad-performance---- ___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thank

Aug 22, 2021 • 27:55

Wherever You Get Your Podcasts

On this week's episode, Tom discusses the phrase, "listen to us wherever you get your podcasts." Is this the most effective thing we can say?Resources mentioned:Top 50 Podcast Ranker for Q2 2021: https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q2-2021/Support the podcast at Buy Me A Coffee: https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/listener for privacy information.

Aug 20, 2021 • 10:47

How To Write Podcast Ads That Sell w/ Stew Redwine

What makes a perfect host-read ad? We talked to Stew Redwine of Oxford Road to find out.Key Links:Stew Redwine of Oxford RoadArticle: https://soundsprofitable.com/update/copywriting-ads-that-sell-----Which ad was your favorite? ___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSound

Aug 15, 2021 • 51:45

The Most Asked Question In Podcasting

Graphs of all data discussed on this episode are at http://tomwebster.mediaSee omnystudio.com/listener for privacy information.

Aug 13, 2021 • 22:01

SP Profiles: Branded Podcasts w/ Dave Zohrob

Sounds Profitable gets to hear some of the best ideas and learn from the best researcher in the business. Unfortunately, that brilliance is sometimes overlooked because we're taught that what the company sells and the education they provide are too intertwined. It’s hard to sort out sales and marketing from universally valuable data.So we want to highlight those bits of brilliance, and put a spotlight on these incredible ideas and excellent educational resources. This month we're talking with Da

Aug 8, 2021 • 42:13

How Dynamic Ad Insertion Actually Works w/ Brian Sherman

We’ve been carrying the torch for DAI for a while now. In this conversation with Brian Sherman of A Million Ads, we talk about how this technology is the future of podcast ad tech, and how more people should be working creatively to adopt it.Key Links:Brian Sherman of A Million AdsArticle: https://soundsprofitable.com/update/how-dynamic-ad-insertion-works-----How would you incorporate DAI or DAC into your podcast? ___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable

Aug 1, 2021 • 27:30

Sounds Profitable's Premium Blend w/Jason Sew Hoy

Are you listening to our Supercast Feed? Good! Are you not? Why not? It’s free! And Jason Sew Hoy is here to explain why joining the feed is good for you and us!Key Links:Jason Sew Hoy of SupercastArticle: https://soundsprofitable.com/update/premium-blend-----soundsprofitable.supercast.com ___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPo

Jul 25, 2021 • 29:17

Podcast Prefix Analytics Explained w/ Karo Chakhlasyan

How can we get the most out of prefix analytics? And how can everyone use them to their best? Bryan and Karo talk about Prefix-analytics for the everyman.Key Links:Karo Chakhlasyan of ChartableArticle: https://soundsprofitable.com/update/prefix-analytics-----Are you using prefix analytics?___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPod

Jul 18, 2021 • 31:48

Is Podcasting...A Slowing Market?

News coverage of podcasting's "slowing market" from Podnews (https://podnews.net/update/adrip-ripping-old) and Hollywood Reporter (https://www.hollywoodreporter.com/news/general-news/analyst-downgrades-spotify-stock-gains-joe-rogan-podcast-deal-1301923/)Support the show at Buy Me A Coffee!See omnystudio.com/listener for privacy information.

Jul 16, 2021 • 13:39

Let's Make Podcasting Metrics More Meaningful w/ Juleyka Lantigua-Williams

Do download numbers matter? Juleyka Lantigua-Williams doesn’t think so. There’s a better metric for gauging your podcasts success and she has the study to prove it.Key Links:Juleyka Lantigua-Williams of Lantigua Williams & CoArticle: https://soundsprofitable.com/update/podcasting-metrics-meaningful-----Do you know how to access your podcasts listen-through rates?___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produ

Jul 11, 2021 • 26:37

We Need More Women Working In Adtech w/ Twila Dang

Hey are you reading this? Good. Promote disenfranchised people. And listen to them. Use your privilege for good. And take this amazing advice from Twila Dang.Key Links:Twila Dang of Matriarch Digital MediaArticle: https://soundsprofitable.com/update/we-need-more-women-working-adtech-----How are you promoting diversity? How are you helping out your peers and employees?___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive prod

Jul 4, 2021 • 42:03

Up Next: A Podcast Up Front w/ Donelle Brown

Building a new way to do an up front for the podcasting world is tough! Bryan and guest Donelle Brown go into what it took to make the Up Next a reality, and how to make it better in the future.Key Links:Donelle Brown of AdLargeArticle: https://soundsprofitable.com/update/up-next-podcast-upfront-----How are you educating your team? Are you encouraging innovation?___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced

Jun 27, 2021 • 21:54

Podcasts, Audiobooks, and the Third Thing

Support the show by buying me a coffee! https://www.buymeacoffee.com/TomwebsterThe latest research from the Audio Publishers Association: https://publishingperspectives.com/2021/06/audio-publishers-association-12-percent-audiobook-revenue-growth-in-2020-covid19/The Red Thread: https://tamsenwebster.com/book/See omnystudio.com/listener for privacy information.

Jun 25, 2021 • 18:05

The Influencer Marketing Advantage w/ Shreya Sharma

In an industry where influencer marketing is taking strides, how can podcasters get a leg up? Shreya Sharma talks with Bryan about how the lack of differences between the two needs to be recognized ASAP.Key Links:Shreya Sharma of Inside PodcastingArticle: https://soundsprofitable.com/update/influencer-marketing-advantage-----How can podcasters best educate themselves?___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com|Audio engineering by Ian PowellExecutive pro

Jun 20, 2021 • 27:24

How To Field Your Own Listener Survey

Google Forms: https://www.google.com/forms/about/The Optimization Trap - when NOT to rely solely on listener surveys: https://tomwebster.media/archive/no-one-likes-pizza/On survey incentives:https://tomwebster.media/archive/what-do-listeners-wantpart-one/See omnystudio.com/listener for privacy information.

Jun 18, 2021 • 19:26

How To Buy Host-Read Ads At Scale w/ Jordan Harbinger

Growing your audience through host-read ads works. But it takes time and effort. Time and effort that Jordan Harbinger has put in.Key Links:Jordan HarbingerArticle: https://soundsprofitable.com/update/host-read-ads -----Do you think the system is flawed? What are you doing to grow your audience?___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of Podn

Jun 13, 2021 • 33:32

Who Doesn't Like Pizza?

Sean Ross on How to Have More Hits: https://powergold.com/how-to-have-more-hits/Ed Sheeran obliterates the Spotify record: https://www.musicbusinessworldwide.com/ed-sheeran-obliterates-spotify-record-with-68-7m-streams-in-a-day/Future replaces Future: https://www.billboard.com/articles/columns/chart-beat/7710203/future-makes-history-back-to-back-no-1-debuts-billboard-200-album-chart-hndrxxLike the show? Subscribe to the I Hear Things newsletter at http://ihearthin.gs and support the podcast at B

Jun 11, 2021 • 13:52

Don't Forget the Intangibles of Podcast Advertising w/ Tom Webster

Understanding if your ad is working is absolutely critical. Brand Lift studies help you know if they are working. Tom Webster and Edison Research do a phenomenal job of telling you just that.Key Links:Tom Webster of Edison ResearchArticle:https://soundsprofitable.com/update/brand-lift-studies -----Send us answers to Tom’s questions at bryan@soundsprofitable.com using the Subject “Episode 18”. Make sure to answer all 3 questions, and include your address so we can send you a sticker!“What section

Jun 6, 2021 • 30:47

Understanding Lift Reports w/ Matt Drengler

Lift reports are critical for understanding the efficacy of your campaigns. I speak with my good friend Matt Drengler of Podsights about how you want the honest truth from about attribution.Key Links:Matt Drengler of PodsightsArticles:https://soundsprofitable.com/update/understanding-podcast-lift-reports https://soundsprofitable.com/update/understanding-podcast-lift-reports-2 -----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExe

May 30, 2021 • 32:59

Celebrity Podcasts: Neither Fish Nor Fowl

From The Guardian: https://www.theguardian.com/tv-and-radio/2021/may/22/are-celebrities-ruining-podcastingThe five biggest celebrities in podcasting in terms of weekly reach: Joe Rogan Michael Barbaro Ashley Flowers and Brit Prawat Ira Glass Chuck Bryant and Josh Clark And for comparison, the five highest paid actors from the past year, according to Forbes: Dwayne Johnson Ryan Reynolds Mark Wahlberg Scarlett Johansson Ben Affleck The worst of the John McEnroe show: https://www.youtube.com/watch?

May 28, 2021 • 10:27

The Podscape! w/ John Goforth and Cameron Hendrix

The podcasting advertising landscape is ever changing. Even the most recent map that I helped work on with the help of Magellan AI is already in need of updates. But that’s the goal of the Podscape. To help people understand the big picture, and to keep us all aware of what’s happening in this ever growing environment.Key Links:John Goforth and Cameron Hendrix of Magellan AIArticle: https://soundsprofitable.com/update/podscape-podcasting-landscape-----The Podscape will only ever have a finalized

May 23, 2021 • 27:37

Elephants, Shar-Peis, and Hedgehogs: What Recent Podcast Platform Data Really Tells Us

Subscribe to the I Hear Things newsletter at http:ihearthin.gs. All the data I cited is represented there.James Cridland's exploration of the Libsyn/Buzzsprout data: https://podnews.net/article/spotify-apple-podcasts-market-leaderIt's Fun Not To Count Things (on the distinction of "inactive shows" by hosts): https://tomwebster.media/archive/its-fun-not-to-count-things/Podcast Industry Insights (the source of the total number of podcasts): https://podcastindustryinsights.com/Clubhouse Users in Am

May 21, 2021 • 22:54

Taking DAI Seriously w/ Heather Osgood

If you listen to Sounds Profitable, you listen to DAI. It’s an amazing tool which allows you to basically assemble the lego blocks of a podcast, and swap and replace things at any point in the future. Building your podcast towards DAI is easy, and should be on everyones mind. Heather Osgood speaks with me on the subject, and we talk about why DAI is the right way to go.Key Links:Heather Osgood of True Native MediaArticle: https://soundsprofitable.com/update/dai-for-podcasting-----Is DAI actually

May 16, 2021 • 36:36

What Happened to Podcast Listening in Canada?

This is one episode that I encourage you to check out my newsletter at http://ihearthin.gs for additional analysis--there are lots of graphs there which help process the data better for those with a visual preference. Also, a couple of your asked about removing the background music. I saw no reason not to oblige.Links I mentioned:The Infinite Dial Canada: https://www.edisonresearch.com/the-infinite-dial-2021-canada/Canadian employment stats: https://www150.statcan.gc.ca/n1/pub/11-631-x/11-631-x2

May 14, 2021 • 16:13

The "Accidental" Podcast Listener

Link to subscribe to the I Hear Things Newsletter, including graphs of the data Tom mentioned in the show: http://ihearthin.gsBryan Barletta's Sounds Profitable newsletter: https://soundsprofitable.comRegister for Clubhouse Users in America: https://us02web.zoom.us/webinar/register/6516203299295/WN_U80SXPDQROenIIxcNmYPJARookies vs. Veterans research from Podcast Movement: https://medium.com/swlh/three-ways-to-survive-podcastings-existential-crisis-fe679f0da603The Top Ten most-recalled brands in

May 7, 2021 • 12:17

Spotify Is Not Going to Kill Podcasting w/ Nick Hilton

Spotify isn’t ending the world. They’re acquiring quite a few properties, and are obviously big and imposing on the landscape, but I believe that they’re not actively killing the podcasting dream. But how far they have to go to do that is open to debate. A debate we have on this episode.Key Links:Nick Hilton of Podot PodsArticle: https://soundsprofitable.com/update/spotify-megaphone-deal-----Are Boston Dynamic Robots going to kill us? Or be cool friends?-----Credits:Hosted by Bryan Barletta of S

May 2, 2021 • 27:22

The Provenance of Podcasting

This week, I have an early candidate for the Real Heroes of Podcasting Hero of the Year (RHOPHOTY), and the most interesting-yet-largely-ignored-by-podcasters news story of the past couple of weeks. First, a detour from the world of art, or as we say here in Boston, aht.See omnystudio.com/listener for privacy information.

Apr 30, 2021 • 17:36

The One Thing Podcasters Must Do To Prepare For Paid Podcast Subscriptions

Paid subscriptions on Apple Podcasts: should you? What you NEED to do if you go down that road. Also: how Clubhouse should spend its sweet VC cash.See omnystudio.com/listener for privacy information.

Apr 25, 2021 • 12:09

Post-Roll is Bulls#!& w/ Dane Cardiel

Getting people to listen all the way to the end of your podcast is already tough enough. How do you plan to entice them further when they know there’s an ad waiting for them at the end? Dane Cardiel of Simplecast joins us to talk about rebranding post-roll, and figuring out ways to use DCI to make your podcast better.Key Links:Dane Cardiel of SimplecastArticle: https://soundsprofitable.com/update/postroll-ads-are-garbage-----How much is too many ads? And what ads work best for keeping listeners

Apr 25, 2021 • 30:58

Targeting Demographics in Podcasting w/ Jay Green

Demographics in Podcasting get a bit murky sometimes. With digital households and the death of cookies, figuring out how we use demographics may be the future. I talk with Jay Green about how marketers should be looking at demographic targeting, and how diversifying your campaign strategies can be your best bet for your buck.Key Links:Jay Green of Cadence13Article: https://soundsprofitable.com/update/targeting-by-demographic-----What is a digital household exactly? And what’s the best way to fig

Apr 18, 2021 • 26:09

Spotify is in it to Win it w/ Griffin Caprio

Spotify is looking to dominate the marketplace of what goes in your ears. And currently, it doesn’t look like anyone is trying to stop them. Join host Bryan Barletta and guest Griffin Caprio as they discuss the future of audio, and what it means to you.Key Links:Griffin CaprioArticle: https://soundsprofitable.com/update/spotify-is-in-it-to-win-it-----Is Podcasting still going to be called Podcasting? How far can that definition be stretched?-----Credits:Hosted by Bryan Barletta of Sounds Profita

Apr 11, 2021 • 27:33

Does Your Podcast Track You (and is that bad)? w/ Jack Rhysider

Join host Bryan Barletta and guest Jack Rhysider as they delve into the differences between ethical data collection and malicious data collection. Is there an ethical way to get data? And if so, how do we make sure our podcasts are acting ethically?Key Links:Jack Rhysider of Darknet DiariesArticle: https://soundsprofitable.com/update/privacy-solutions-----What’s the difference between tracking and data collection? Can private feeds provide what major hosting platforms can’t?-----Credits:Hosted b

Apr 4, 2021 • 34:46

Can American Podcasting Learn From France? w/ Sarah Toporoff

Our second week of diving into international waters. There’s far more out there than just the American ideal of podcast advertising. What can we learn from these other countries, and is a more global mindset needed for the future of podcast marketing?Key Links:Sarah Toporoff of PodinstallArticle:https://soundsprofitable.com/update/france-podcast-measurement-----Why are we missing out on these markets? And how can we learn to utilize what they’re teaching us?-----Credits:Hosted by Bryan Barletta

Mar 28, 2021 • 30:56

The Future That's Being Ignored: IPv6 vs. IPv4 w/ Tom Barasso

IPv6 certainly isn’t new, but it’s been ignored by podcasting for a long time. And it’s absolutely the future, as the telecom infrastructure of India is showing us. What are we doing to access those 120 million listeners who are currently being left out?Key Links:Tom Barasso of PodLPArticle:https://soundsprofitable.com/update/ipv6-and-india-for-podcasts-----How is the IABv2 working towards utilizing the power of IPv6? What struggles will podcasting have in countries where IPv6 is the main source

Mar 21, 2021 • 25:18

The Hero We Need: Programmatic Advertising Saves the Day w/ Benjamin Masse

Programmatic Advertising is so much more than we think it is. It’s been a scary term for some, but that stigma is unwarranted. Find out the ins and outs of Programmatic Advertising with this episode.Key Links:Benjamin Masse of Triton DigitalArticle: https://soundsprofitable.com/update/programmatic-advertising-for-podcasts-----Is Programmatic Advertising your backup plan? Or your main course of action?-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio en

Mar 14, 2021 • 28:14

How You Should Be Protecting Your Brand, and How You're Doing it Wrong w/ Moomal Shaikh

Brand Safety safety is often seen from the wrong angles. Algorithms that can’t detect tone and context often push advertisers away from markets where their inventory would succeed. What’s the future of Brand Safety look like?Key Links:Moomal Shaikh of Oracle MoatArticle:https://soundsprofitable.com/update/podcasting-brand-safety-----Brand Safety can only get better with less exclusion and more inclusion.-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio

Mar 7, 2021 • 30:12

Rotten to the Core: Do You Know Who's Listening to Your Podcast? w/ James Cridland

Apple Core Media, Chrome, and Safari are being identified as podcast players. They’re not. What can you do to figure out how your podcast audience is being misidentified, and where does the industry go from here?Key Links:James Cridland of PodnewsArticle:https://soundsprofitable.com/update/rss-useragents-----How does refining our data improve our targeting? And why isn’t everyone doing this?-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering b

Feb 28, 2021 • 25:56

What OPAWG is Doing to Build the Podcasting Community (and What You Can do to Help) w/ Mark Steadman

OPAWG is working to build tools to help create a more accessible podcasting community, and is working with creators to make high fees and gatekeeping a thing of the past.Key Links:Mark Steadman of Podiant and founder of OPAWGArticle: https://soundsprofitable.com/update/opawg-user-agents-----Why does tracking user agents as a community work better? What is OPAWG doing to standardize these agents? And what does OPAWG hope to achieve in the future?-----Credits:Hosted by Bryan Barletta of Sounds Pro

Feb 21, 2021 • 28:06

Losing Your Cookies: Podcast Advertising and Digital Identity w/ Rishabh Jain

How does the loss of digital ID impact podcast advertising? Does it really matter for podcasting, or will evening the playing field between digital and podcast advertising impact how we gather data?Key Links:Rishabh Jain formerly of LiveRampArticle: https://soundsprofitable.com/update/apple-privacy-and-podcastingHow do we responsibly manage data stewardship? Does users’ agency to choose whether or not to be tracked by third party apps affect data collection? What data do we need to target users,

Feb 14, 2021 • 24:42

The Wild West of Podcasting and the Apple Watch, w/ Dave Zohrob

Was the Apple Watch double dipping numbers on podcast downloads? Did the IAB do anything to fix it? Does the fix actually help?Key Links:Dave Zohrob of ChartableArticle: https://soundsprofitable.com/update/apple-watch-os-downloads-----Download numbers are an incredibly important metric, but how can we regulate their legitimacy? Dave Zohrob and Chartable have answers, and Bryan is more than eager to talk about the good practices of advertisers, as well as the bad.-----Credits:Hosted by Bryan Barl

Feb 7, 2021 • 25:26

Unpacking The Challenges of Geotargeting w/ Jason Hanson

In the world of advertising and marketing, geotargeting is an incredibly important tool. But where is geotargeting going? What’s the next stage of this tool?Key Links:Jason Hanson of WrapifyArticle: Geolocation Misses The Mark In Podcast Targeting------Like podcasters running geotargeted advertising campaigns, Wrapify has to combine a large sample size with mobile device IDs to prove their worth. Did the right audience encounter the ad? Did the exposed consumers take the intended action? And how

Jan 31, 2021 • 27:31