Supercasters

Supercasters

Supercast

Take your podcast to the next level. Build a show that lasts. Supercasters dives deep into how you can grow your podcast sustainably and build a business out of it. We interview podcasters and industry experts about how to build a thriving business through a strong relationship with listeners. Become a Supercasters Premium subscriber to unlock even more great resources: • Extended interviews for every Supercasters episode • Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast • A private peer networking community for podcasters just like you Subscribe here for FREE.

S3E07 - The Future of Podcasting on YouTube with Samir Chaudry

S3E07 - The Future of Podcasting on YouTube with Samir Chaudry

Popular YouTubers are switching away from video to podcasting. At the same time, podcasters constantly hear that they should be launching on YouTube. What’s the future of podcasting on the video platform and is it really a great place for your show?We sit down with veteran YouTuber and creator economy expert Samir Chaudry of The Colin and Samir Show to discuss:Why The Colin and Samir Show launched as a podcast firstWhy big YouTubers like Emma Chamberlain are shifting to podcastingWhat creat

May 18, 2022 • 15:06

S3E06 - An Easier Way to Find and Manage Host-Read Ad Sponsors with Marty Michael

S3E06 - An Easier Way to Find and Manage Host-Read Ad Sponsors with Marty Michael

Finding advertisers for your show can be a long, hard slog. Wouldn’t it be great if you could offer your ad slots in a store and interested sponsors could add them to their cart in seconds?That’s the idea behind Gumball, a new host-read ad marketplace. Gumball CEO Marty Michael joins the show to talk about:The problems with handling host-read ads manuallyHow Gumball works for both podcasters and advertisersWhich podcasts are a good fit for the Gumball marketplaceSome of the new features the Gumb

May 11, 2022 • 24:09

S3E05 - A Podcaster’s Guide to Growing Your Show on Twitter with Shay Thiyagarajah

S3E05 - A Podcaster’s Guide to Growing Your Show on Twitter with Shay Thiyagarajah

Twitter can be a goldmine for finding podcast listeners and building relationships with them. Twitter’s Shay Thiyagarajah joins us for an insider look at the steps you can take to find your audience on the social platform.If you’ve been jonesing for a way to get live feedback from listeners during a podcast recording, you’re going to want to hear this! We go deep on Twitter Spaces including how to:Plan a live Twitter Space to get the most people engagedTap into Twitter’s discoverability features

May 4, 2022 • 29:26

S3E04 - Insider Tips for Building Your Podcast Audience on LinkedIn with Jessi Hempel

S3E04 - Insider Tips for Building Your Podcast Audience on LinkedIn with Jessi Hempel

LinkedIn’s Jessi Hempel shares her best tips for using LinkedIn to grow your audience and build connection with listeners.As the host of Hello Monday and the head of the LinkedIn Podcast Network, Jessi has herself experimented with all that Linkedin has to offer podcasters, and she tells us what she’s found to work best.We cover:LinkedIn’s new podcast network, how it works, and why you might want to apply to joinThe specific ways Jessi uses LinkedIn’s newsletter feature to engage her podcast lis

Apr 27, 2022 • 27:18

S3E03 - Is What You're Creating a Podcast... or Something Bigger? with Gina Bianchini

S3E03 - Is What You're Creating a Podcast... or Something Bigger? with Gina Bianchini

The value you create is not in how you deliver your content, says Mighty Networks CEO Gina Bianchini. Your value comes from giving people a reason to pay attention to something they care about, and a way to manifest their identity.That’s why Gina recommends you stop thinking of what you do as podcasting and start thinking of it as bringing together people who want to find each other.We cover:What content businesses can learn from software companies to help them thriveThe difference between and a

Apr 20, 2022 • 34:17

S3E02 - The Truest Trend in Podcasting with Nick Hilton

S3E02 - The Truest Trend in Podcasting with Nick Hilton

Podcaster and producer Nick Hilton shares his take on current podcast industry trends and what they mean for those of us in the long tail. Is the golden age of podcasting over? Warning! Pessimism ahead. We cover:What it means when tech platforms, like Apple and Spotify, enter the content gameThe misalignment with big tech that’s creating big stress for content creatorsThe industry dynamics that Nick says make it hard for the long tail to thriveWhat public broadcasters and private tech

Apr 13, 2022 • 29:16

S3E01 - The Magic in Podcasting’s Long Tail with Jeff Vidler

S3E01 - The Magic in Podcasting’s Long Tail with Jeff Vidler

Your podcast isn’t in the Top 100 list? Don’t despair. Podcasting’s long tail is a great place to be. Jeff Vidler, president of podcast research company Signal Hill Insights, shares his data on the listening and spending habits of podcast audiences, and what the numbers mean for you.We cover:Why it's a mistake to apply mass media dynamics to podcastingWhere long tail podcasters have an advantage over the Top 100The top reason listeners get into podcastsThe latests stats on people who support pod

Apr 6, 2022 • 25:07

S2E11 - Becoming a Full-Time Podcaster Thanks to Subscription Revenue with Kyle Cray

S2E11 - Becoming a Full-Time Podcaster Thanks to Subscription Revenue with Kyle Cray

Do you dream of podcasting full-time? Kyle Cray is here to share how he was able to fulfill that dream, recently quitting his job as a software engineer to go all-in on his show. Kyle walks us through how he and co-host Kim launched their reality TV podcast and quickly grew it, how they packaged and priced their plans, how they keep fans engaged, and why subscription income is hands-down Kyle’s favorite.Get a full transcript of this interview on our website at https://www.supercast.com/podc

Dec 15, 2021 • 33:27

S2E10 - How to Price Your Podcast Subscriptions for Maximum Sales with Steven Forth

S2E10 - How to Price Your Podcast Subscriptions for Maximum Sales with Steven Forth

How much should you charge for your podcast subscription? Should you have multiple tiers or one? What about annual or lifetime memberships?Subscription pricing expert Steven Forth reveals everything you need to know to set a podcast price that will have people clicking to subscribe. From understanding the value you deliver, to using market and competitor benchmarks to your advantage, you’ll learn the secrets of buyer psychology and how to put them to work for your show.Get a full transcript of t

Dec 8, 2021 • 33:58

S2E09 - Understanding Your Ideal Loyal Listener with Terri Lomax

S2E09 - Understanding Your Ideal Loyal Listener with Terri Lomax

How do you grow from zero to 3 million downloads in 3 years? For Terri Lomax of Cultivating H.E.R. Space, a few key strategies paid off. Hear how Terri and her co-host identified their ideal loyal listeners, collected their input, and folded that feedback back into the show. You’ll then learn how Terri has used the PHLIP method to land features in high-profile publications and collaborate with high-profile guests to continue their growth trajectory.Get a full transcript of this interview on our

Dec 1, 2021 • 31:12

S2E08 - Building Creative Elements to 1 Million Downloads in 18 Months with Jay Clouse

S2E08 - Building Creative Elements to 1 Million Downloads in 18 Months with Jay Clouse

Jay Clouse has built the Creative Elements podcast to nearly a million downloads since its launch in March 2020. It now sits at the heart of a mini media empire that also includes newsletters, a blog, and training courses. How did Jay grow his podcast so quickly? Listen in as he shares a range of backstage tips, from harnessing the power of a good edit to how he landed Seth Godin as his guest for episode 1.Get a full transcript of this interview on our website at https://www.supercast.com/p

Nov 24, 2021 • 33:11

S2E07 - TubeTalk: How to Get Paid Subscribers on Your YouTube, Your Podcast, and Beyond

S2E07 - TubeTalk: How to Get Paid Subscribers on Your YouTube, Your Podcast, and Beyond

We’ve got a special episode for you today, on loan from TubeTalk, a podcast for YouTube creators. The hosts of TubeTalk recently had Saagar Enjeti and Jason Sew Hoy on as guests. Saagar Enjeti is the co-host of a hit podcast and YouTube show called Breaking Points. Breaking Points launched a subscription program with Supercast this past summer that landed 10,000 paying subscribers in the first 48 hours alone.Jason Sew Hoy is the CEO of Supercast. In this interview, Saagar and Jason do a dee

Nov 17, 2021 • 48:58

S2E06 - Reaching Podcast Success While Staying True to Your Vision with Allison Horrocks

S2E06 - Reaching Podcast Success While Staying True to Your Vision with Allison Horrocks

American Girls is a podcast mashup of pop culture, '90s nostalgia, and social history. It has quickly blown up, attracting a deeply engaged audience of followers and paid subscribers, along with sponsors and a book deal.Co-host Allison Horrocks shares how American Girls has succeeded by staying true to their vision and audience, the tipping points in their growth, and why following standard podcast wisdom isn't always the right thing to do."A lot of folks have advice for you and for the show tha

Nov 10, 2021 • 28:44

S2E05 - The Podcast Production System That Fuels a Subscription Empire with Angela Brown

S2E05 - The Podcast Production System That Fuels a Subscription Empire with Angela Brown

Ask A Housekeeper publishes every single day as a podcast, YouTube show, and blog post. How does host Angela Brown do it? “I like to work smart, not hard,” she says.For Angela, that means using a documented 172-step system, producing in parallel, and repurposing everything from backdrops to transcriptions.After more than 1,200 episodes, the show is a well-oiled money-making machine. But more than that, it’s a huge marketing funnel for Angela’s core subscription business: a training program she s

Nov 3, 2021 • 32:31

S2E04 - How to Extend Your Podcast for Continued Growth & Profit with Juleyka Lantigua

S2E04 - How to Extend Your Podcast for Continued Growth & Profit with Juleyka Lantigua

When is your podcast not just a podcast? When it evolves to survive in today’s 500-lane multimedia world. Juleyka Lantigua, founder and CEO of LWC Studios, joins us to explain how collaborating with your audience to find new extensions of your show isn’t just smart—it’s crucial to your sustained success.Become a Supercasters Premium subscriber to unlock even more great podcaster resources:Extended interviews for every Supercasters episodeAudio recordings of all Supercast blog posts, packed

Oct 27, 2021 • 22:00

S2E03 - The Best Way to Build an Audience Today with Dave Gerhardt

S2E03 - The Best Way to Build an Audience Today with Dave Gerhardt

Master marketer Dave Gerhardt shares details of how he built a thriving community of 3,000+ paying subscribers in less than 2 years. Starting with a podcast, Dave’s DGMG community now includes an active Facebook group, a content-packed “university,” and an industry job board.In this rapid-fire conversation with host Jason Sew Hoy, Dave unpacks:How audience feedback shows you the wayThe value of low-fi contentUsing a podcast at the top of your marketing funnelWhy podcasting is only part one

Oct 20, 2021 • 26:27

S2E02 - The Secret Magic Trick of Podcast Growth with Espree Devora

S2E02 - The Secret Magic Trick of Podcast Growth with Espree Devora

Quick!—Name 3 ways to grow your podcast audience. I bet you didn’t say finding your purpose, protecting your energy, or taking the marketing pressure off. But podcast veteran Espree Devora is here to share why those things work. Along the way, we explore podcast SEO, Twitter hacks, mental versus physical subscription, and so much more. You don’t want to miss this episode.Espree Devora is the founder and long-time host of two podcasts: WeAreLATech and the Women in Tech show, which was n

Oct 13, 2021 • 29:29

S2E01 - Transform from Content Creator to Content Entrepreneur with Joe Pulizzi

S2E01 - Transform from Content Creator to Content Entrepreneur with Joe Pulizzi

Author & podcaster Joe Pulizzi (Content Inc.) shares what it takes to turn a great podcast into a great podcast business. From focusing on platforms but diversifying revenue to wrapping your audience in the octopus arms of content love, Joe’s insights and examples point the way to growing and sustaining your podcast income.Become a Supercasters Premium subscriber to unlock even more great podcaster resources:Extended interviews for every Supercasters episodeAudio recordings of all Supercast

Oct 6, 2021 • 31:37

S1E12 - Ologies’ Alie Ward on reaching 50 Million Downloads by treating scientists like rock stars

S1E12 - Ologies’ Alie Ward on reaching 50 Million Downloads by treating scientists like rock stars

In this episode, we have Alie Ward as a guest! Alie is a science journalist and host of Ologies, a smart, fun science podcast filled with bizarre stories and science knowledge from many different fields (or -ologies!).She is also the Daytime Emmy Award-winning science correspondent for CBS’s "The Henry Ford's Innovation Nation with Mo Rocca,” and host of “Did I Mention Invention?” on the CW.Reaching 50 million downloads on Ologies, we reached out to talk about:Building a science podc

Mar 24, 2021 • 28:08

S1E11 - Jack Rhysider of Darknet Diaries: Growing a High-Quality Podcast to $15,000 a Month in Memberships

S1E11 - Jack Rhysider of Darknet Diaries: Growing a High-Quality Podcast to $15,000 a Month in Memberships

In this episode we'll hear from Jack Rhysider, the creator behind Darknet Diaries, an award-winning podcast with over 15 million downloads last year. With loyal listeners paying up to $15,000 a month in paid memberships, this podcast focuses on true stories from the dark side of the Internet: on hackers, breaches, shadow government activity, hacktivism, cybercrime, and all the things that dwell on the hidden parts of the network.Main Points:Building a high quality podcast from the first episodeH

Feb 23, 2021 • 38:20

S1E10 - Mikel Ellcessor joins Supercast!

S1E10 - Mikel Ellcessor joins Supercast!

This is our “life is what happens when you’re making plans” episode…On episode #5 of Supercasters, we spoke to Radiolab co-founder Mikel Ellcessor. It was chocked full of goodness for everyone who’s growing a paid membership plan. Well... a few weeks later, Mikel reached out to say he couldn’t stop thinking about Supercast-- and now he’s joined the team as Partnerships Lead! Today, Mikel and Jason Sew Hoy, Co-Founder of Supercast, talk about how it all went down, how to shape the right paid

Feb 4, 2021 • 6:38

S1E09 - Sachit Gupta: Supercast + On Deck Podcaster Fellowship and Creating Products Your Listeners Will Pay For

S1E09 - Sachit Gupta: Supercast + On Deck Podcaster Fellowship and Creating Products Your Listeners Will Pay For

In this episode, we're talking to Sachit Gupta, who has spent a decade helping creators grow their platforms, from Tim Ferriss to Mixergy's Andrew Warner and Seth Godin.Now he’s the Program Director for the On Deck Podcaster Fellowship: an 8-week remote program for podcasters who want to grow their audience and build lasting relationships. They combine a world-class curriculum, amazing mentors (like Harry Stebbings, Anthony Pompliano, Laura Shin) and an incredible community to help you find tra

Jan 12, 2021 • 42:13

S1E08 - Matt Staudt: Growing Niche Podcasts and Launching 300+ Shows at iHeartRadio

S1E08 - Matt Staudt: Growing Niche Podcasts and Launching 300+ Shows at iHeartRadio

In this episode, we’re having a conversation with the Nicest Guy in Podcasting!Matt Staudt is the President of Jamstreet Media, a premium podcast production company based in LA that creates original podcasts for brands and the entertainment industry. With previous experience as a Morning Show radio host to the Founding Director of Content at Stitcher and launching 300+ podcasts at iHeartRadio, Matty's a true pioneer in the podcasting industry, as well as being a passionate teacher. He created th

Dec 11, 2020 • 37:00

S1E07 - Headliner’s Oliver Wellington: How to Grow Your Podcast by 20-100% Using Video

S1E07 - Headliner’s Oliver Wellington: How to Grow Your Podcast by 20-100% Using Video

In this episode we are diving into getting your podcast discovered through audiograms, videos and much more, with Co-Founder of Headliner, Oliver Wellington.Oliver has built this tool to help many podcasters promote their podcasts through video, and grow their listenership. This is an important episode if you are serious about growing your show and want to up your marketing game.Major pointsWhy audiograms are effective for podcasts, and how you can grow your show by 2x-20xThe best places to use

Dec 3, 2020 • 28:07

S1E06 - Eric Siu: Podcast Marketing and Reaching 1.2 Million Downloads per Month With a Daily Podcast

S1E06 - Eric Siu: Podcast Marketing and Reaching 1.2 Million Downloads per Month With a Daily Podcast

In this episode, we have Eric Siu, the Owner of Single Grain, a multimillion-dollar digital marketing agency that he bought for just $2. Eric doesn't just help his agency clients with content marketing, he actually practices what he preaches.As a veteran podcaster with over 2000 episodes recorded, he is the host of the Leveling Up podcast, interviewing entrepreneurs and savvy marketers, as well as co-host of the daily podcast Marketing School: Sharing unconventional marketing wisdom with fellow

Nov 25, 2020 • 30:46

S1E05 - Mikel Ellcessor: How We Got Radiolab Listeners to Pay for $80,000 Episodes

S1E05 - Mikel Ellcessor: How We Got Radiolab Listeners to Pay for $80,000 Episodes

In this episode, we talked with Mikel Ellcessor, an independent producer who has an incredible track record of helping teams form their original podcast strategy.As Co-Founder of the critically acclaimed Radiolab podcast, a two-time Peabody award winner that focuses on the investigation of big ideas told through sounds and stories, he was in charge of monetization and helped raise over $6M direct from listeners.He now helps teams build their content, communication and monetization strategies thr

Nov 20, 2020 • 42:59

S1E04 - Scott Smith: How I Earned $88,000 in 20 Minutes Through Daily Podcasting

S1E04 - Scott Smith: How I Earned $88,000 in 20 Minutes Through Daily Podcasting

In this episode, we talk with Scott Smith, an entrepreneur, creator, and former top 40 DJ who's an expert in converting free listeners to a paid podcast. He is the Chief Motivating Officer of Motivation to Move, a self-help podcast that provides daily 9-minute coaching on the mindset and habits that create happiness, success, and the life you desire.Launched in 2006 Scott's show Daily Boost has received over 47 million total downloads. His paid product, Daily Boost Premium, provides even more va

Nov 13, 2020 • 51:40

S1E03 - Jesse Brown: Growing Canadaland Through a Deal With the Audience

S1E03 - Jesse Brown: Growing Canadaland Through a Deal With the Audience

In this episode, we have an amazing conversation with Jesse Brown, Publisher and host of Canadaland, an independent news site and podcast network supported mainly by its audience. Focusing on Canadian media, news, current affairs and politics, Canadaland and its six shows get over a hundred thousand downloads every week.Throughout this podcast, we talked about:Crowdfunding and how it grows the Canadaland podcast networkRelationship dynamics between journalists and their audiencesPitching new sho

Oct 6, 2020 • 37:54

S1E02 - David Perell: Building an Audience That Creates a Personal Monopoly

S1E02 - David Perell: Building an Audience That Creates a Personal Monopoly

In this episode, Co-Founder of Double Up and Supercast Aidan Hornsby interviews David Perell on building an audience through Twitter and the impact of writing online.David Perell is a prolific writer, investor, and founder of Write of Passage, an intensive online writing course to accelerate your career. As host of the North Star Podcast, he interviews successful people such as Neil deGrasse Tyson, Jason Fried, and Ryan Holiday on what drives them.We talked about:The impact of building an audien

Oct 6, 2020 • 50:02

S1E01 - Smart Passive Income’s Pat Flynn and Matt Gartland: Earning the Right to Monetize Your Audience

S1E01 - Smart Passive Income’s Pat Flynn and Matt Gartland: Earning the Right to Monetize Your Audience

Pat and Matt share their stories on how Smart Passive Income came to be, partnering up as a team to scale the business, and insights on connecting with fans and listeners alike. From finding new listeners, to earning the ability to generate an income, this episode is packed with insights on how to get to scale, monetize and take your podcast to new heights. Enjoy!---Subscribe to Supercasters Premium for FREE to get bonus content with every episode: premium.supercast.com (it’s free, takes 2 mins,

Oct 6, 2020 • 59:36

Introducing Supercasters

Introducing Supercasters

Take your podcast to the next level. Build a show that lasts.SUPERCASTERS dives deep into how you can grow your podcast sustainably and build a business out of it.In each episode, Supercast CEO Jason Sew Hoy interviews podcasters about their growth strategies and how they build thriving businesses through a strong relationship with their listeners.For bonus content, subscribe to our FREE premium feed here: premium.supercast.com

Sep 24, 2020 • 1:12

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