The Business of Making Podcast
The Business of Making
Get your weekly dose of handmade business reality
130: Until next time…
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128: Will your handmade shop benefit from a refresh in 2022?
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127: How we finish the year strong, ready for the next one
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126: 2x big 2022 announcements
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125: What’s your marketing DNA?
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124: How to know when to quit or change tack?
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123: The businesses we’ve run
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122: Bookclub: Atomic Habits by James Clear
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121: The Content Cycle – How to Save Time by Repurposing Content
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120: The Good, Bad, and Ugly of Influencer Marketing
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119: Are you spending too much time on social media?
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118: Do you need social media to succeed?
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117: The UK/EU Tax Nightmare
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116: Selling in different languages
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115: How to choose what holiday promos to run?
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114: Mid-year check-in
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113: Book Club: Wolfpack by Abby Wambach
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112: Critiquing Product Photos from our Patrons
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111: Don’t make these 9 product photo mistakes
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110: What to do when you run out of creativity
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109: The State of Handmade 2021 – Part 2: In-depth analysis
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108: The State of Handmade 2021 – Part 1: How has Covid impacted handmade sellers?
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107: Book Club
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106: The ONLY way to succeed in a handmade business
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105: But what if I don’t sell anything?
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104: Stop putting other people’s problems/priorities before your dreams
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103: Pricing – what if your products are time consuming to make?
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102: Perceived value – what is it and why you need it
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101: A Formula To Price Your Handmade Products
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100: How we started, and where we’re going!
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99: why do women dominate the handmade industry
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98: Book Club
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97: Systems: How to create them (with minimum headaches)
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96: Systems: Order Processing
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The State of Handmade 2021 Survey – Have your say!
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95: Systems – why they’ll make your life easier (& some examples!)
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A Few Announcements + Happy Holidays!
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94: Preparing for 2021: 3 tools to help you plan
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93: Wrapping up 2020 – part 2
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92: Wrapping up 2020 – part 1
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91: PATREON – Monthly/Quarterly tracking (and what to do with those numbers)? With bonus spreadsheet!
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90: Why you need to pay attention to conversion rates
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89: What marketing numbers should you pay attention to in your biz?
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88: PATREON – How to plan, create and repurpose videos for your handmade shop
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87: where can you use video to market your handmade biz?
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86: Type of videos you can make to help sell your handmade products
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85: PATREON – Q&A on website and marketplaces
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84: Why should you sell your handmade goods on your own website?
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83: why sell on marketplace sites like etsy?
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Patreon: What we’ve learnt about being self-employed [82]
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Short announcement – be back soon!
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Patreon: Looking at the bigger picture to help you set priorities & let go [81]
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Making time for the boring, tedious, little sh*t [80]
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79: Shiny Object Syndrome
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78 PATREON: How to pivot your handmade shop (and should you, really?)
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77: Are you hesitant about marketing your work?
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76: grit, resilience, and netflix
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75 PATREON: CROSS REFERENCING
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74: THE STATE OF HANDMADE SURVEY RESULTS PART 2
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73: THE STATE OF HANDMADE SURVEY RESULTS PART 1
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[72] live in the time of covid-19
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71: seo – how to research and pick keywords for your shop
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70: SEO: Pinterest, Google & Etsy
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69: SEO 101: What it is + Why it matters
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68: PATREON: Step by step to get customers from social to your shop
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67: 8 traffic sources for your handmade business
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66: Marketing: Then VS Now, a new type of hard
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65: PATREON: Practical strategies to overcome mindset challenges
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64: What to do when your inspiration disappears
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63: Expectations vs. Reality
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The State of Handmade 2020 Survey – Have your say!
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62: Changes are coming – our plans for TBOM in 2020
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61: Making Your Vision Happen [From the Vault]
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60: Clarifying Your Vision for the Year [From the Vault]
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59: How to get everything out of your head when you’re overwhelmed with business ideas
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58: Do what you love and the money will follow?
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57: what we hate about business
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56: different ways to bring in income
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55: Fear of failure (and success)
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54: Favourite online business tools/apps
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53: Email marketing mistakes you might be making
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52: TBOM one year anniversary – celebrating our 1st year: the story behind the podcast
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51: what if you don’t want to grow? on keeping your biz deliberately small.
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50: Learn how to say no
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49: Accountability buddies
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48: It’s all figureoutable
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47: How to create a planning system?
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46: Setting social media boundaries
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45: Raising kids & running a business
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44: Do you really need to spend money to make money?
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43: You don’t have an ‘Etsy Business’
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42: how to sell more at handmade markets & craft shows.
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41: Countdown to Christmas – It’s Time to Plan!
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40: Why finding a support network is crucial – and where to find it.
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39: how to prepare for handmade markets & craft shows
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38: self-care: what is it and why it’s important in your handmade business
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37: The 9 biggest lessons we’ve learnt about being creative entrepreneurs
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36: Should you sell at craft markets and shows?
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35: How open should you be about polarizing topics in your handmade business?
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34: What email marketing software should you use for your handmade shop?
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33: Social media is only the start of your customer journey!
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