To be well-prepared for a presentation, you should know your audience—and their needs and desires. When you can address the audience benefit, they will be more willing to listen. What is the audience benefit?  Here are five questions to help you discover it. To explore further ways to improve presentation skills, check out the book, Big Presentations in Small Rooms. This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Send in a voice message: https://anchor.fm/bigpresentations/message