The TalentCulture #TChat Show is back live on Wednesday, October 21, 2015, from 1-2 pm ET (10-11 am PT). Last week we talked about the three steps to selecting the right HR technology, and this week we're going to talk about why recruitment should be transparent marketing. Today's hiring economy is highly complex and competitive and finding top talent is harder than ever. If fact, attracting candidates and retaining current employees is a lot like attracting and retaining customers. Candidates want to be valued and have an engaging and transparent experience and how you treat them has a direct impact on your brand. In today's digital age, where people share experiences online, a poor candidate experience can be bad for business and translate to millions in lost revenue annually. The fact is – we are all job seekers and perpetual candidates – even if we're currently happily employed. Today's job seeker wants career development opportunities, a great company culture, and a positive experience — which is why transparent marketing is so critical. Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as they talk about why recruitment should be transparent marketing with this week's guests: Susan Vitale, Chief Marketing Officer at iCIMS; Lori Sylvia, Chief Marketing Officer at SmashFly; and Michele Ellner, Director of Marketing at Montage. Thank you to all the TalentCulture sponsors, partners and supporters!