On this episode we sit down with entrepreneur and founder of Four Sigmatic, Tero Isokauppila. This is an extremely wide ranging conversation that covers a gauntlet of topics including how to create your own category for your business or brand, functional mushrooms, success, failure, essentials to e-commerce and how to heal your skin with food. To connect with Tero Isokauppila click HERE To learn more about Four Sigmatic click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE To try Four Sigmatic and receive 15% off of your entire order go to www.foursigmatic.com/skinny and use promo code SKINNY at check out. This episode is brought to you by WOO FOR PLAY Even Better Sex. Imagine That. WOO FOR PLAY is the all natural and organic coconut love oil that is changing the way we have sex. With only 4 all natural ingredients WOO is the perfect personal lubricant to spice up your sex life. All Him & Her Listeners will receive 20% off your entire order plus free shipping when using promo code HIMANDHER at checkout. Go to www.wooforplay.com to try WOO FOR PLAY.