Founder of Critical Connections, Richard Sink joined Critical Mass Radio to talk about the importance of creating an online presence for your business. Richard discussed how middle market companies can fully and effectively utilize online marketing practices to grow their business.  Dr. Betty Uribe, Executive Vice President of California Bank and Trust joined Ric in the studio to talk about some of the recent trends in commercial and business banking. Dr. Uribe also touched on the importance of two factors: value and trust; these key characteristics in turn influence leadership of a business and affect the continued success of the future generation of a business.