YouTube Passes Netflix w. Teens, Targeting Gen Alpha, Public Media's Future, & More

Sounds Profitable

EpisodeOct 16, 20236m

YouTube Passes Netflix w. Teens, Targeting Gen Alpha, Public Media's Future, & More

Sounds Profitable

EpisodeOct 16, 20236m

Audio ads can be effective, but only if they’re not disruptive: report. By Alyssa Meyers [Source]“Without margin, there is no mission” by Ariel Shapiro [Source] What does the narrowing range of streaming service CPMs mean for advertisers? By Paul Verna [Source]YouTube passes Netflix as top video source for teens by Kif Leswing [Source]Brands are taking notice of Gen Alpha by Jasmine Sheena [Source]

Top comments

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion...

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