When it comes to selling your product, you need to connect with people. And to show people why they should buy your offer, you need to write an effective and influential copy. It is the impact that will have the biggest bang for your buck, so if you want to learn how to write an effective sales page, ad, or copy, this week’s guest is here to help. Jon Benson is a copywriting genius and the creator of the Video Sales Letter and CopyPro. He has systems for something that everybody else believes to be an art form and he joins me this week to share how you can improve your copywriting skills and learn to create a high-converting video sales letter for your business. Tune in to hear what the video sales letter is, how he pioneered it and goes about writing his copy, and how to master it to generate a lucrative income for your business. Jon shares three things that will enable you to write quickly and powerfully, and some vital concepts you need to consider when it comes to copywriting.“I apply the same principles I use in bodybuilding to writing. It sounds ridiculous but it works..”- Jon BensonIn This Episode:- Wondering what the difference is between a good headline and a clickbait headline? Here’s what it is…- Jon shares why you need to connect with your reader over their feelings, situations, or problems.- Hear the 5-step VSL process Jon created.- Discover how to create a good headline without lying to your audience.- Jon shares what a hook is and how they have made companies billions of dollars.- Discover one of the best things you can say when building a rapport with somebody.- Want to know how Jon writes so quickly? Here’s one of the tricks he uses…- Find out the number one reason anybody buys anything.And much more…Connect with Jon Benson:- Website:  https://jonbenson.com/- CopyPro: https://copypro.ai/- VSL: https://nowvsl.com/Connect with Adam Lyons:- Website - LinkedIn- Facebook - Instagram- YouTube