If you run your own podcast — or are thinking about starting one — then you need to learn how to write in a way that portrays you as the expert you are and convinces people to listen to your program. On this week’s episode of Should I Start a Podcast, writing coach and copy guru Laura Petersen gave us her top tips for writing effectively, selling your book and finding your personal freedom. Laura is an established writer, coach and educator with a hit podcast called “Copy That Pops” and several bestselling books, including Copywriting for Podcasters and Permission to Write a Brand Building Book for Podcasters. With plenty of enthusiasm, Laura has a lot to say about how writing can lead to success for any entrepreneur. You don’t want to miss this podcast, which also includes: Why you are ready to write a book How to get your book to bestseller status The importance of unlearning everything you know about writing How to find what’s important to you and turn it into a business How writing a book leads to more business opportunities What Laura has learned from visiting 41 countries The value of picking the right podcast guest The best ways to give your writing personality Links: Website Laura Petersen – LinkedIn Laura Petersen – Twitter Laura’s Books on Amazon