We look at what David Beckham's coverage this week tells us about PR, newspapers and reputation management. Andrea Catherwood speaks to Sara Mansooria, a media barrister at Matrix Chambers and to Denise Palmer Davies, a Director at Borne Media. A year ago the Guardian launched a three year plan to put itself on a firm financial footing - so how's it doing? And in an age of Brexit, May and Trump, how is the liberal title building its brand? We hear from Douglas McCabe, CEO and Director of Publishing and Tech at Enders Analysis and Dominic Ponsford, Editor of Press Gazette. And we look at Twitter's plans to curb abuse with Nick Thomas, Practice Leader for Digital Media at OvumProducer: Ruth Watts.