In this episode of The Sustainable Angler podcast, I interview Bajio Sunglasses CEO and Founder Al Perkinson and we discuss everything from cause marketing and sustainable business; to our mutual love of flats fishing (Bajio is the Spanish word for the shallows, that part of the ocean that sits between land and deep blue water); to how Bajio is launching its new sunglass brand with the intent of using its brand to create a positive impact on communities and the environment. I will also mention that Bajio Sunglasses is a member of the Fly Fishing Climate Alliance and is committed to going carbon neutral by 2030! Hope you enjoy!Special thanks to Bajio Sunglasses and Al Perkinson for all you will be doing to make a positive impact and protecting what you love!🎣 Like what you heard? Subscribe to The Sustainable Angler wherever you get your podcasts and leave a review to help us grow the conversation around sustainable business in the fishing and outdoor industries. For more resources, or to learn how Emerger Strategies can help your brand turn sustainability into a competitive advantage by making it simple, strategic, and profitable, visit www.emergerstrategies.com. Follow us on Instagram @emergerstrategies and @thesustainableangler and stay tuned for more insights from leaders at the intersection of conservation, business, and the outdoors.