Entrepreneur and creator of the Whimsical World of Sheri Fink, Sheri Fink joined us in our studio to share with us her path to becoming a children's author as well as her involvement and role in the organization called the Evolutionary Business Council.  CEO Patti Larson and CTO Erik Ellsworth from SunUp Group joined our program to share with us how their marketing firm is helping Orange County middle market companies creating a successful marketing strategy. Patti and Erik go over with us the top 3 mistakes that mid market companies are making in their marketing plan.