They say 80% of businesses fail. I disagree, because businesses don’t fail - people do.What they should say is that 80% of PEOPLE starting businesses FAIL.Such is the fragility of ego. People can’t admit they failed, so they blame the business. It’s never ‘I failed’ - it’s always ‘my business failed’. Business success depends on the entrepreneur, not the niche, model or anything else.Regardless, in today’s YouTube video I want to discuss the primary cause of downfall and failure (and pain) for all high ticket entrepreneurs.Realising this and avoiding this mistake has helped me make millions of dollars with consulting, SMMA and coaching, and I’m hoping you find it helpful enough to do the same with!ThanksCharlie