Writing for Sounds Profitable recently, Bryan Barletta posited the idea that Spotify has a big opportunity to use their streaming ad insertion technology to grow the industry. In this episode, Arielle Nissenblatt speaks with Bryan and Tom Webster about this opportunity, what it means for the larger industry, and how this all fits into the current zeitgeist around the future of audio (i.e. there have been some doom-and-gloom-focused articles popping up). Listen to learn about: The origins of streaming ad insertionHow streaming ad insertion differs from dynamic ad insertionHow streaming ad insertion and dynamic ad insertion can work together Why publishers benefit from streaming ad insertionHow this discussion affects Apple, Amazon, and more companiesSounds Profitable’s presence at Podcast Movement and SXSWLinks:Bryan BarlettaArielle NissenblattTom WebsterThe article we’re discussingPodcast MovementSounds Profitable at SXSWCredits:Hosted by Bryan Barletta, Arielle Nissenblatt, Tom WebsterProduced by Spooler MediaHosted on Art19Recorded on SquadCast.fm Edited by Reece Carman and Ron Tendick