Rocio Villalobos is a creative strategist who became an “accidental entrepreneur” after being laid off from her dream job. Since, she has helped launch and lead the Conscious Capitalism movement in Los Angeles and remains an active board member of the LA chapter. Rocio's journey of merging who she is with what she does for a living, has been a series of moments of profound awareness, followed by inspired action... and let’s be honest, a lot of hard work!  Show notes in order of appearance: The Week Sebastian realized his passion for conscious business Rocio talks about her experience of growing up in Lima, Peru and seeing true poverty Rocio’s dream Job at Paramount Pictures Living in Spain and experiencing 9/11 looking outside in. Creating a successful business in digital design but experiencing a professional and personal funk. Joining toastmasters Rocio’s introduction into the world of “Purpose & Profit”  Bringin together who she is and what she does? The Together Conference  Creating Conscious Capitalism Los Angeles  What exactly is CCLA? Building a purpose-driven consultancy Conscious Capitalism as a term and its negative reactions.   Voting with our dollars can be expensive and the struggle for purpose-driven brands. Where is CCLA at today? How virtual events have remained personal. Rocio’s 2 traits that the NEW conscious leader should focus on. Connect with Conscious Capitalism Los Angeles, on IG @CCLA.LA and Conscious Capitalism International  Connect with Gracely on all socials @wearegracely and Rocio Villalobos Connect with Sebastian on Instagram SebastianNaum.com