We can’t help but cringe when a finance leader tells us that they don’t want to be known as “the CFO of ‘No’”—that shopworn characterization of CFOs who seem to enjoy giving thumbs down verdicts.   So, we were pleased when CFO Jim Morgan of CallRail steered clear of the trite trope when he recently joined us as a return guest.Nonetheless, we were still curious as to what has replaced the iconic “thumbs down” when it comes to finance leaders projecting their diligence onto the monitoring of risk and governance practices.“I probably have it a little bit easier than most CFOs because one of our five culture statements is Mind the business—which is music to a CFO’s ears,” comments Morgan, who adds that the simple phrase is best voiced in a question.“’Are we minding the business?’ is what I ask our team every day,” reports Morgan, as if prescribing for the CallRail corporate culture a regimen of essential vitamins and minerals.Notes Morgan: “It’s naturally easy for me to be the culture carrier of this because I am able to leverage that business mentality as we focus on being a business partner to all of our different departments.”  Also, the question’s emphasis on the “we” helps to amplify a business’s shared mission and achieve “buy in” when it comes to some prickly decisions.  “It’s a nice sort of framework for using to sort of step back with folks and say, ‘Are we minding the business?’—as opposed to, say, just stating ‘I don’t think that’s a wise spend of dollars’ or ‘That doesn’t really follow our talent mandate,’” remarks Morgan, who again emphasizes that within CallRail, Mind the business is not just a popular phrase but also one that the company has codified.Says Morgan: “Mind the business is how we ultimately achieve trade-offs and prioritizations across the business—it’s what we call a culture statement.” –Jack Sweeney