Are you a gym owner, fitness entrepreneur, or wellness professional looking to inject some serious fun and engagement into your business? In this episode, host JT Tamsett and guests dive  deep into the secrets of creating a customer-centric experience that keeps people coming back for more. Drawing inspiration from the wildly successful Savannah Bananas baseball team and social media marketing guru Richard Toutounji, this episode provides actionable insights on how to make your fitness studio, health club, or personal training business stand out from the crowd. Learn how to build a strong community, craft engaging content, and gamify your workouts to drive client retention and boost your bottom line. Get ready to transform your business into the place everyone is talking about!

Key highlights from the episode:

- Spice up your Socials: Learn Richard Toutounji's six elements of engaging social media content: Surprise, Shock, Relatability, Personalization, Timeliness, and Playfulness to create a marketing strategy that pops!

- Embrace the "Fans First" Mentality: Discover how Jared Orton and the Savannah Bananas put their fans at the heart of everything they do, creating a unique and unforgettable experience.

- Gamify Your Fitness: Explore the power of gamification to drive motivation and engagement in your clients' workouts with Jay Worthy from MyZone.

 

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Quotes:

"We feel like the critical mission of our team is to make baseball fun." - Jared Orton

"We exist to create the best possible experience for our fans and every key stakeholder within the organization is aiming directly towards that." - Jared Orton

“Don't take things too seriously, especially on social media. It is a platform to be playful as well." - Richard Toutounji

 

Resources:

Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website

Jared Orton - LinkedIn

Savannah Bananas - Website

Jared’s Book Recommendation - Unreasonable Hospitality

 

Merch Sponsor:

REX Roundtables - Website and Email

REX Leadership Academy - Website

Be a Merch Sponsor - Here

 

REX Wise Words:

Richard Toutounji - LinkedIn, Facebook and Instagram

COM Marketing - Website 

 

Trusted Suppliers:

Eleiko - Website

ABC Fitness - Website

Instinctive Insights - Website

Budderfly - Website

 

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Related: Client acquisition, member engagement, fitness marketing, gym growth, customer experience, fitness trends, health and wellness, fitness industry, gym management, business strategy

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