What does it mean to go “into the impossible”?For Professor of Cosmology Dr. Brian Keating, it’s all about shattering the limiting beliefs around what a human being is capable of.In his latest book, Into the Impossible: Think Like a Nobel Prize Winner, Dr. Keating explores this question through the lens of the pursuit of one of humanity’s highest achievements: The Nobel Prize.Today’s episode is a wide-ranging conversation that touches on everything from the scientific method and first principles thinking, to the motivations that drive people to pursue the highest level of achievement.Find out more by ordering Dr. Keating’s book here: https://amzn.to/3p3AKeTSHOW NOTES:00:00 | Introduction01:13 | The Power of The Scientific Method11:41 | What is Truth, and Why Does it Matter?18:17 | The Scientific Method: Inductive vs. Deductive29:31 | Brian’s Origin Story39:11 | Losing the Nobel Prize47:47 | What Drove Brian to Aim At a Nobel Prize1:00:46 | Brian’s Quest Takes a Turn For The Worse1:09:53 | Into the Impossible: Behind the Title1:20:01 | Disproportionate Returns & The Curse of Knowledge1:29:48 | The Key to Pursuing Something Grand1:32:59 | Scientific Pursuit, Happiness, & Fulfillment1:50:14 | The Epistemic Approach to Problem-SolvingCheck out our sponsors: http://riverside.fm/impactLMNT: Go to drinkLMNT.com/ImpactShopify: Go to shopify.com/impactSkillshare: skillshare.com/impacttheory for a 1 month FREE trial of Premium Membership. CompetitiveCyclist: Get FIFTEEN PERCENT OFF plus FREE SHIPPING at CompetitiveCyclist.com/IMPACT and enter promo code IMPACT. Athletic Greens: Go to athleticgreens.com/impact and receive a FREE 1 year supply of Vitamin D AND 5 free travel packs with your first purchase! Are You Ready for EXTRA Impact?If you’re ready to find true fulfillment, strengthen your focus, and ignite your true potential, the Impact Theory subscription was created just for you.Want to transform your health, sharpen your mindset, improve your relationship, or conquer the business world? This is your epicenter of greatness. This is not for the faint of heart. This is for those who dare to learn obsessively, every day, day after day.Subscription Benefits: Unlock the gates to a treasure trove of wisdom from inspiring guests like Andrew Huberman, Mel Robbins, Hal Elrod, Matthew McConaughey, and many, many, more New episodes delivered ad-free Exclusive access to Tom’s AMAs, keynote speeches, and suggestions from his personal reading list You’ll also get access to an 5 additional podcasts with hundreds of archived Impact Theory episodes, meticulously curated into themed playlists covering health, mindset, business, relationships, and more: Legendary Mindset: Mindset & Self-Improvement Money Mindset: Business & Finance Relationship Theory: Relationships Health Theory: Mental & Physical Health Power Ups: Weekly Doses of Short Motivational Quotes  Subscribe on Apple Podcasts: https://apple.co/3PCvJazSubscribe on all other platforms (Google Podcasts, Spotify, Castro, Downcast, Overcast, Pocket Casts, Podcast Addict, Podcast Republic, Podkicker, and more) : https://impacttheorynetwork.supercast.com/“The great... Learn more about your ad choices. Visit megaphone.fm/adchoices