Here's what you need to know for today in the business of podcasting: First-Ever Auto Brand “Share Of Ear” Reveals Listening Among Car Owners By Pierre BouvardSpotify to Cut Back Promotional Spending on White Noise Podcasts by Ashley CarmanParents are spending less on back-to-school shopping this year: report by Alyssa MeyersWhy Some Content Distributors Have Too Many Ads by Alyssa BoyleProgrammatic CTV Still Has A Lot Of Growing Up To Do by Alyssa BoyleAnd for the rest of the news… Spotify’s Rak Patel pitches why brands need to be thinking about digital audio advertising, ad spend is returning to levels seen in the 2010s now that recession fears are alleviating, and a MarketingBrew breakdown of “everything advertisers should know” about CTV.