Find out more about Pinstone here. 1:03 Ben introduces today's show2:20 Hannah comes in2:45 Hannah talks about her background4:50 Hannah introduces Pinstone6:58 The Business Barn survey7:40 Hannah explains what we mean by public relations9:52 PR as 'the dark arts' - is that fair?12:40 Keeping up to date and knowledgeable14:45 Is rural PR any different?22:12 Consistency22:49 Pinstone's podcast - the agri-food comms cast25:39 The media and how PR and the media interact29:00 Hannah's tips for working in PR30:20 What does Hannah do so she keeps focussed on her goals?32:16 Innocent Drinks and Aldi33:06 More info on Pinstone33:40 Ben wraps up the episode.