How can organizations transform and scale, while promoting the greater good for Canada? For Brett Belchetz, CEO and Co-Founder of Maple, the answer was shifting from a consumer focused B2C model to an influential force in the B2B landscape. Host Russell Evans and guest Brett Belchetz engage in conversation, delving deep into the genesis of Maple’s journey – and more importantly, how other organizations can learn from the transformational pivot the virtual healthcare app made. With his unique experience as both a physician and CEO, Brett brings fresh, practical innovations to the market through Maple, emphasizing a collaborative and adaptive approach to expanding into the B2B space.Transitioning to a B2B focus came with its own set of unique challenges, and Brett shares insights into the intricacies of balancing the interests of individual patients with those of their employers.After this episode, you’ll learn:How Maple’s responsiveness to changing market dynamics led to remarkable growthHow Brett’s vision and strategic acumen steered the company toward successThe power of collaboration and how to swiftly adapt for sustained successWhy pivoting to a B2B model can improve alignment with individual customer needs and unlock untapped potential How organizations can prioritize different audiences, while ultimately supporting a better CanadaThe Contributors eBook, Lessons from the Leaders, is here! Discover the real stories, as told on Contributors episodes, about leaders who overcame a challenge and improved their business structure, culture, or approach.Download your copy here: https://mailchi.mp/53b43e0152a4/3u7xfoybpiShow Links: Download the free Contributors e-book, Lessons From the Leaders: https://mailchi.mp/53b43e0152a4/3u7xfoybpiLearn more about CAAT Pension Plan here: https://www.caatpension.ca/Read the Contributors blog here: https://www.caatpension.ca/podcast/blogFollow us on LinkedIn: https://www.linkedin.com/showcase/contributors-podcastFollow us on Twitter: https://twitter.com/ContributorsCA