This week on Unboxed, as we dive into the world of youth culture with Cora Deleany, founder of EYC Ltd. Cora, a visionary in brand consultancy, launched her agency in 2019. Her company EYC Ltd is known for its diverse clientele, including luxury giants like Gucci, Louis Vuitton, and Fendi, alongside influential musicians and content creators such as Aitch and Lola Clark. In this episode we explore the strategies behind her success in creative consultancy, event planning, and connecting next-generation creators with global audiences. Get an exclusive look at how EYC Ltd's team of young professionals from fashion, music, and entertainment industries are redefining industry norms. Cora will share insights into the agency's commitment to staying ahead of trends and their dedication to crafting tailor-made services that resonate with today's youth. Time stamps: 0:00 - Intro 0:50 - Who is Cora Delaney 2:20 - Starting in the Industry 3:30 - Starting EYC 4:30 - EYC's Client 6:20 - How to get into the industry 7:55 - How to attract high end fashion 9:18 - How to go viral 10:50 - Cora's favourite brand launches 14:00 - What makes a good party 16:40 - Aitch 19:49 - How important is University for getting into the industry 21:10 - How to put on a great campaign 23:00 - Fashion week 24:50 - Unboxing 1 25:50 - Unboxing 2: EYC Valuation 26:45 - Unboxing 3: GullyGuyLeo 27:17 - Unboxing 4: Why fashion brands should put influencers in charge 28:43 - Advice for young people wanting to get into the fashion industry Sign up for my newsletter for a weekly dose of inspiration every Friday — ⁠here Follow me on: IG Twitter LinkedIn TikTok Brought to you by Arcade Media, in collaboration with Listen.