What is your main job as a coach? Jayson discusses the importance of giving your clients permission to be messy, finding key relationships where they can be authentic, and providing them with a sense of certainty. He also explains why your ultimate goal as a coach should be to work yourself out of a job. Tune in to discover how to help people authentically be themselves while achieving what they want in life. Timestamps: 4:52 Giving your clients permission to be messy 8:45 Finding key relationships 13:15 Summery Links: Follow Jayson on social media: Instagram YouTube LinkedIn TikTok Twitter Facebook