Building an app for podcast listeners is a tough sell in this world where Spotify and Apple are so dominant. But Realm has been in the game for a while and have a dedicated fan base – both of the app they launched years ago and the content that’s contained therein. In this episode, Bryan Barletta speaks with Rachel Prisock, head of data and engineering at Realm, about building, maintaining, and utilizing the app as an audience engagement and measurement tool. Listen to learn about: How Realm got its start in podcastingWhy the app model works for Realm (but isn’t as successful for other publishers)How Realm might evolveRealm’s strategy for partner contentThe role of the Super Fan in their strategy Links: Bryan BarlettaArielle NissenblattRachel PrisockRealmThe DownloadSounds Profitable: Narrated ArticlesSquadCast Credits: Hosted by Bryan Barletta and Arielle NissenblattSounds Profitable Theme written by Tim CameronEdited by Reece Carman and Ron TendickAssembled by Spooler MediaHosted on Omny StudiosAdditional help from Gavin GaddisSee omnystudio.com/listener for privacy information.
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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion...