As co-founder of DMI Consulting and AIMM (Alliance for Inclusive and Multicultural Marketing), Lisette Arsuaga has spent her entire career helping brands understand and embrace the power of inclusion. Now, as several major brands begin to roll back their diversity initiatives and marketing efforts, Lisette explains why those that continue to lead with inclusion will win in the long run. Learn more about your ad choices. Visit podcastchoices.com/adchoices